DECEMBER 2014 - 15 L.E. VOLUME 10, ISSUE 3 WWW.IDENTITY-MAG.COM
35+ FESTIVE RECIPES, GIFTS & DECORATION IDEAS FOR EVERYONE!
Best of what’s New your guide to a dazzling year ahead
NYE’S MUST-HAVE DRESSES, SHOES, BAGS!
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EDITOR’S NOTE
On The Cover
FASHION DESIGNER & PHOTOGRAPHER MOHANAD KOJAK FASHION BLOGGER NOURHAN EISSA MAKE UP MAI AYMAN HAIR SALON LES ELITES COVER DESIGN MOHAMED MAHER
N
ew Year is around the corner. We are very excited to turn our heads on 2014 and so looking forward to 2015. Like every year you write down your resolutions… you do some soul searching for the if’s and if not’s. You hammer yourself for your wrong decisions and try to resolve your outstanding issues. You look back on the past year and try to figure out what went wrong. You want to sort out your baggage and rearrange your closets.
But finally you set all these problems aside and think on a positive note, as this is what New Year is all about. It’s about new beginnings, new relationships, new styles and a new You. A new look on things with an older you. A new perspective on life in general.
This issue is all about the holiday spirit, the decorations, the travel, the soul searching, the positivity and many more of the usual fashion and makeup. Enjoy the festivities and see you next year !
Rola Kamel
FOUNDER & CEO
FOUNDER & CEO ROLA KAMEL EDITOR-IN-CHIEF NAWAL ISMAIL SENIOR EDITOR SANDRA RIZK COPY-EDITOR AMINA EL FAYOUMY JUNIOR EDITORS ENGY EL REFAEE, MIRANA TERA RELATIONSHIP EXPERT MARWA RAKHA SOCIOLOGY EXPERT MICHAEL RYAN CONTRIBUTING WRITERS NEVINE A. ABAZA, FARAH GALAL THE WELLNESS LOG EMBASSADOR FARAH NOFAL HEAD GRAPHIC DESIGNER MOHAMED MAHER MARKETING AND ADVERTISING MANAGER RIHAM YEHIA DIGITAL MEDIA SENIOR NOURHAN YEHIA DIGITAL SALES AHMED HICHAM SOCIAL MEDIA EXECUTIVE STEVE NABEEL WEBSITE COMPANY QPIX SOLUTIONS DISTRIBUTION COMPANY AL AHRAM PRINTING HOUSE INTERNATIONAL PRINTING HOUSE (IPH) IDENTITY MAGAZINE DISTRIBUTORS ASHRAF FOUAD & ESSAM IBRAHIM Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style helping our female readers to discover and improve their own identities. Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus. The Subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com
IDENTITYMAGEG 10 IDENTITY DECEMBER 2014
New Cairo’s Place to Be... The bar scene of New Cairo is about to get shaken up! Dress to impress, bring on all your moves and get ready to party, only at Vintage Bar & Lounge.
Don’t miss our weekly themed nights starting 8:00 pm: Oriental Nights: exotic belly dancer and oriental tunes, every Sunday. Jazz Nights: a Jazz extravaganza every Tuesday. Karaoke Nights: we’re throwing a Karaoke party every Friday. Our resident DJ will take you to new musical heights everyday. New Cairo is about to get a lifestyle makeover... Open daily from 6:00 pm until 2:00 am
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Renaissance Cairo Mirage City Hotel Ring Road, Mirage City P.O BOX 250, 11757, Heliopolis, Cairo, Egypt t: +202 24 06 33 04 m: +2 0122 394 22 65 rhi.caibr.vintage.bar@marriott.com
CONTENTS
HOW TO…
CULINARY ART
POINT OF VIEW
10 HOW TO START OVER YOUR
22 WARM & JOYFUL RECIPES FOR
38 MORE ISN’T ALWAYS BETTER...
FRIENDSHIPS
CHRISTMAS
IN HAPPINESS
INTO THE DEEP
MEET THE TEAM
LOVE ADVICE
12 LEFT BEHIND ON NYE LOVE & LIFE
14 PERKS OF BEING SINGLE ON NEW
24 LIBERATING YOUR INNER SELF BEAUTYHOLIC
28 BEST MAKE UP TRENDS ON FALL/ WINTER 2014-2015 RUNWAYS
40 HOW 2014 TREATED YOU AND WHAT ARE YOUR EXPECTATIONS FOR 2015? CHRISTMAS GIFTS
42 GENIUS XMAS GIFTS FOR
YEAR’S EVE
FASHION EDITOR FOR A DAY
HOME DÉCOR
30 WAYS TO UPDATE YOUR FALL
16 DECORATE YOUR CHRISTMAS
WARDROBE
44 THE GREATEST GADGETS OF 2015
DINNING TABLE
TREND ALERT
TACK ME AWAY
INTERVIEW
32 FRINGES ARE BACK
46 THE COOLEST PLACES TO BE THIS
20 PILOXING NOW IN EGYPT HEALTH MATTER
21 FEEL GOOD FOOD
33 FAIRY TALES COME BACK WHAT TO WEAR
34 NYE DRESSES 36 SHOES AND BAGS 12 IDENTITY DECEMBER 2014
EVERYONE IN YOUR LIFE COOL GADGETS
NEW YEAR’S EVE
48 REVIEWS
56 OUT AND ABOUT
64 FASHION HOROSCOPE
6 OCTOBER WAHAT ROAD DREAMLAND HILTON PYRAMIDS GOLF RESORT ENTRANCE 19355 - 01025555810 www.facebook.com/yashmkofficialpage
HOW TO...
HOW TO START OVER YOUR FRIENDSHIPS Friends can be like a second family, or even better, a family you actually and consciously chose. Sometimes the best therapy you can ever have is a time out with your friends. But sometimes friendships can take the wrong turn, become more of an energy drainer rather than a therapeutic chat over coffee and dessert. If you wake up one day and realize that your best friend is mistreating you, putting you down, and killing any positivity in your life, then you need to figure out how to put an end to the behaviour, or move on. WHEN DID THEY CHANGE? Were your friends always energy sucking vampires that put you down and you were just too nice to notice? Or did something happen and caused a change in their behaviour Figure it out to be able to decide on how you should deal with the situation. SAVE THEIR SOULS Did your own behaviour change? Are you a weaker person now compared to when you met them? Did you stop standing up for yourself? Did you lose your confidence? All these things can lead to changes in your friend’s behavior with you; thinking less of yourself can reflect on others. Try to let them know that you are bothered by their behaviour, talk to them, and try to get things back on the right track. KEEP DISTANCE If they are taking you for granted, mistreating you, or simply drain you, then you might want to consider limiting your contact. Take a step back, give yourself time to breath, think, and evaluate your friendship. AND STAY OUT! If all rescuing fails, its time to let them go. Friends should appreciate, love, and support you,. If they don’t do that, and only make you feel terrible, then you need to move on... without them.
DON’T KILL AN INNOCENT Just because your friend is passing through a lot, needs your support, and needs to talk her heart out, cry, and complain, doesn’t mean that she is a blood sucking, energy draining vampire. Be there for your friends like you expect them to be there for you. DON’T BE A BITCH Keeping away negativity from your life doesn’t give you the right to be a total bitch. Keeping them away doesn’t mean that you should be mean to them or hate them now, despite all there will always be memories to cherish. Keep your distance, but also keep your manners. GATHER SUNSHINE Now that your energy killer is gone you can better focus on improving yourself, and gathering positive energy from every possible source. Find positive people to hang out with, new friends that care about you and support you. Go out more, network, and meet new people who share your values and interests. Be more careful this time who your let in into your word, and who you should keep your guards up with. Be selective, but don’t be afraid to let new people in. SET UP A RADAR Keep scanning for energy drainers and make sure they don’t get to you. SHINE It’s a huge step realizing that your friends are draining you, but its a gigantic step realizing that you are a energy sucking vampire yourself. Make sure you give enough to your friends, always be there for them, support them, and dont put them down (even if you think you are being funny, honest, or realistic). Just as your friends are meant to add positivity to your life, so should you.
Nevine A. Abaza
CONTRIBUTING WRITER
14 IDENTITY DECEMBER 2014
HO! HO! HO! W E’ V E G I F T- W R A PPED THE FUN FOR YOU.
C L A S S I C , ST Y L I S H A N D P AC K E D W I T H F U N … W H AT E V E R YO U R F A N C Y, O U R E X C E P T I O N A L F E ST I V I T I E S W I L L M A K E YO U R E Y E S S P A R K L E A S T H E L I G H TS T W I N K L E A N D E X C I T E D L AU G H T E R R I N GS O U T .
Elegant Ristorante Tuscany, JW’s Steakhouse and Saraya Gallery showcase our chefs’ delights on Christmas and New Year’s Eve… as piano, guitar and violin melodies create the merry atmosphere. At Egyptian Nights, sway with palms on New Year’s Eve to the live band and belly dancer Maya. For Stollen cake and all the traditional ‘goodies’ visit the Bakery . Unwrap your magical Christmas and New Year with us.
CAIRO MARRIOTT HOTEL & OMAR KHAY YAM CASINO 16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 CAIROMARRIOTTHOTEL.COM ARABIC.MARRIOTT.COM
LOVE ADVICE
LEFT BEHIND ON NYE Dear Lana, Yes, you should be worried not because you will not spend New Year’s Eve together but for many other reasons!!
1)
I’ve been dating a wonderful guy for the past couple of months and things are going really well for us. My problem might seem trivial to many, but it’s really eating me up. This will be our first New Year’s Eve as a couple and the first ever for me with a partner. I was super excited about what wear, where to go and really looking forward to spending it together, until he dropped a bombshell on me. He will be spending NYE in London with the boys!! He didn’t bother to check if I’m going to be okay with it or even pretend to be just a little bit upset for leaving me out on that special day. On the contrary, he was too enthusiastic and I just couldn’t share his feelings. Needless to say, he made it specifically clear in the past that he doesn’t like me going out alone, without him. Not sure if I’m over reacting, but maybe this day is not as significant for him. I still believe he should have run it by me first or at least considered my feelings. Deep down I wanted him to WANT to spend NYE with me. Should I be worried?
The two of you are not on the same wavelength; you are clearly committed and you are making plans that include him while he has not switched to relationship mode yet! He is still making plans alone and he still prefers having fun with his friend to romancing you.
2)
He is exhibiting some jerk-alert signals; he wants to go out with his friends and have fun while you stay at home with your tears running down your cheeks! This is very alarming unless that is how you envision your future. He also told you his plans after all the bookings were made! He did not tell you about his wishes in advance and he did not share with you the details of his trip as he was making his plans.
3)
You should also be worried about being too attached, having too many expectations, and thinking that he is “the one” before he has proven his sincerity. You just do not assume that you are committed to someone and that he is committed to you because you dated for a couple of months and “things are going well for you. Trust, love, and attachment have to be earned; you do not just throw your heart at any man you like. I want you to ask yourself, why in a couple of months do you expect this man to be committed to you? When it comes to dating, I usually refer to Dr. John Gray’s book “Mars and Venus on a Date” where he sums up the five stages of dating: Attraction, Uncertainty, Exclusivity, Intimacy, and Commitment. You can read more about the five stages of dating online; in the meantime, I would like you to examine those stages and identify where the two of you stand. Ideally speaking, you should do that together but for now, you could do that exercise alone and double-check your expectations.
Lana M. 16 IDENTITY DECEMBER 2014
Marwa Rakha
RELATIONSHIP EXPERT
LOVE & LIFE
PERKS OF BEING SINGLE ON NEW YEAR’S EVE Spending New Year’s Eve solo, though heart-breaking for some, could turn out to be one of the most positive and self-fulfilling experiences one can have. Fact is, you can absolutely enjoy your own company in December and realise that it actually rocks!! Here’s why and how!!
1 2
You get to do whatever you fancy that day.
You don’t have to hang out with his/her crappy friends when you can’t even stand their guts.
3
You cut on costs by not attending lavish New Year’s parties.
4
You can plan girls’/guys’ night out without feeling guilty of excluding your partner on that special night.
5
You don’t need to check your phone for text every couple of mins. since you already decided to spend New Year’s separately.
6
You save yourself the hassle of disputing New Year’s Eve plans.
7
You can engage in flirty conversations or dance the night away without feeling ashamed.
8
You still have the luxury of meeting someone new this New Year’s Eve. They might even turn out to be “The One”.
10
You don’t have to get him presents or fake excitement over his.
11GETTING YOU CAN TAKE YOUR TIME READY WITHOUT BEING RUSHED AND YELLED AT.
12
Similarly, if you’re a guy you don’t have to miss a minute of the party because your partner delayed you.
13
You save yourself the in-laws drama and investigations about your New Year’s Eve plans.
14
You can also spend time with your opposing gender best friends without having someone acting all weird and jealous about it.
15
You don’t have to be jealous of someone else trying to flirt with your boyfriend/girlfriend.
9
When you’re single you won’t need to get your boyfriend’s seal of approval over your outfit. 18 IDENTITY DECEMBER 2014
ALWAYS REMEMBER TO
SMILE Dr. Mohamed Emad Tel: 01110551777 - 01066777295 Address: 123 Hassan El Ma’mon st., in front of El Ahly Sporting Clup, Nasr City, Cairo
HOME DÉCOR
DECORATE YOUR CHRISTMAS DINNING TABLE When it comes to Christmas, the coolest part is decoration. Enjoy some unique Christmas Decorations that will bring magical atmosphere straight to your dinning table. CENTER PIECES
NAPKINS FOLDED INTO CHRISTMAS TREES Check out the video on identity-mag.com
STOCKINGS FOR FORKS AND KNIVES 20 IDENTITY DECEMBER 2014
h W aT’S ON
IDENTITY-MAG.COM
* 8 EGYPTIAN FASHIONISTAS EVERYONE IS TALKING ABOUT RIGHT NOW!
* 9 MISTAKES YOU FALL FOR DURING TAZBEET!
*7 JOBS EGYPTIANS NEED TO GET OVER
WHAT’S HOT For more celebrity news, general updates, and events coverage.
RELATIONSHIPS For all the signs & tips to be the perfect lover.
LIFESTYLE Home Decor, health, fitness, recipes, and everything in between.
EGYPTIANIZED Enjoy Egypt & It’s beauty and laugh while reading Egyptian fun stories.
GO DEEP For Self improvement tips and interesting one-on-one interviews.
STYLE Get all the insights on the world of fashion and beauty.
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INTERVIEW
NOW IN EGYPT Looking for a fun and enjoyable way to exercise after desperately failing to commit to any workout routine? I recently stumbled over a new aerobics class called Piloxing (a combination of pilates and boxing). It was initiated by Hollywood celebrity trainer Viveca Jensen and I found out that classes are now available in Egypt by the only certified Piloxing trainer in the country, Yasmine Said. WHAT IS PILOXING? A non-stop, cardio fusion of standing pilates, boxing and dance that will push you past your limits ! Piloxing® cardio fusion incorporates cutting edge research and fitness techniques to burn maximum calories, build lean muscles, and increase stamina. HOW DID YOU FIRST KNOW ABOUT PILOXING? I was looking for something new to combine my love of music, dance & rigorous workout at the same time. I did a lot of research till I encountered Piloxing. WHAT AND WHERE DID YOU STUDY TO BECOME THE ONLY CERTIFIED PILOXING TRAINER IN EGYPT? I attended a 4 month course here in Egypt at Safe Academy & became a certified aerobics group instructor then I headed to the UK where I attended a Piloxing workshop and became the only certified Piloxing instructor in Egypt.
HOW ARE EGYPTIANS PERCEIVING PILOXING? At the beginning, I was a bit skeptical that Piloxing classes wouldn’t catch up here in Egypt because it’s totally new and different to any of the other more familiar aerobics classes. Thank God, so far all the participants who come to the class love it and show great enthusiasm for becoming Piloxers. HERE’S THE SCHEDULE: 1-GARDENIA: Monday 10:30 AM Tuesday 11:00 AM Monday 08:30 PM 2-GOLD’S GYM Wednesday 09:30 AM 3-FIGHT & FITNESS FACTORY (ARKAN) Sunday 11:00 AM
24 IDENTITY DECEMBER 2014
HEALTH MATTERS
good
FEEL
FOOD
“You are what you eat.” We’ve all heard this motto before, but how true is it? How can food improve our mood? It all comes down to the brain. A healthy cognitive system is key to regulating moods, while certain nutrients have a profound impact on maintaining normal brain function .To date, researchers have studied the correlation between food and the brain and identified nine nutrients that can combat depression and boost our mood: calcium, chromium, folate, iron, magnesium, omega-3 fatty acids, vitamin B6, vitamin B12, vitamin D, and zinc. Try food rich in one of these nutrients for a mid-day pick-me-up, to promote long-term happiness. .Instead of reaching out for that tempting bar of chocolate or that irresistible piece of cake...even worse treating yourself to a processed or junk meal thinking this is comfort food, look for alternative food rich in any of these nine nutrients and boost that cranky mood! Food isn’t the enemy and has never been; the media has brain washed our society into heavily relying on fast, processed, chemically treated food. Your happiness comes from your well -being, feed your body with the nutrients it needs and eat your way to joy and happiness.
Another underestimated mood boosting therapy is exercise; people who exercise regularly, are naturally happier than the so-called potato couches.. Nature has built the answer within the human body, regular exercise acts as a natural mood booster.. You are probably familiar with the euphoria athletes often feel after sustained exertion, and perhaps you have felt your mood elevating after a workout or a brisk walk. However, the exercise high doesn’t depend on how long the workout is. In fact, the best results come from doing a little each day. So instead of wasting time watching TV , dedicate a little time each day engaging in an activity; whether it’s a sport or hitting the gym or a light jog or swim. Daily exercise becomes a self-reinforcing habit motivated by positive feelings. Once your brain associates workouts with happiness, you’ll wonder how you managed so long without those running shoes.
Farah Nofal
THE WELLNESS LOG AMBASSADOR
25 IDENTITY DECEMBER 2014
&
CULINARY ART
WARM JOYFUL
RECIPES FOR CHRISTMAS Enjoy Christmas with your family and friends and chill out with these simple recipes that won’t take time or effort. FRUIT SANTA POPS
Cut a large marshmallow in half and place a banana slice between them. {If you are not going to be eating these right away, dip the banana in lemon or orange juice to avoid browning}. Top with a strawberry and a small marshmallow. Use a couple of chocolate sprinkles for the eyes and an M&M for the nose. Skew on a stick for a fun fruit pop.
HOT CHOCOLATE DIP Dip The marshmallows in melted white chocolate and then in white bead sprinkles.
26 IDENTITY DECEMBER 2014
RED VELVET PANCAKES WITH CREAM CHEESE GLAZE YIELD: 16 PANCAKES
INGREDIENTS • 2 cups all-purpose flour • 3 Tbsp cocoa powder • 2 tsp baking powder • 1/2 tsp baking soda • 1/2 tsp salt • 2 cups milk • 2 Tbsp white vinegar • 1/2 cup granulated sugar • 2 large eggs • 1 1/2 Tbsp red food coloring • 2 tsp vanilla extract • 1/3 cup salted butter, melted • 1 recipe Cream Cheese Glaze, recipe follows • fresh raspberries and mint leaves, for garnish (optional) CREAM CHEESE GLAZE • 6 oz cream cheese, softened • 6 Tbsp butter, softened • 2 cups powdered sugar • 1/2 cup milk, plus more if desired • 1/2 tsp vanilla extract DIRECTIONS Preheat an electric non-stick griddle to 350 degrees. In a mixing bowl, whisk together flour, cocoa powder, baking powder, baking soda and salt, set aside. Measure out milk into a liquid measuring cup and whisk in vinegar, allow mixture to rest for 2 minutes. Pour milk mixture into a separate large mixing bowl and add in sugar, eggs, red food coloring, vanilla and melted butter. Whisk mixture until well combine. While whisking, slowly add in dry ingredients and mix just until combine. Butter griddle if necessary and pour about a 1/4 - 1/3 cup batter (depending on how large you want your pancakes) at a time onto hot griddle (you can also use the back of measuring cup or spoon to lightly spread batter from center out to the edge a bit so they aren’t thicker in the center then they are on the edges). Cook until bubbles begin to appear on the top surface of the pancakes then flip and cook opposite side until pancake is cooked through (I didn’t want the tops of the pancakes to be brownish red so I flipped them a little earlier than I normally do with pancakes, I didn’t wait for many bubbles). Serve warm with Cream Cheese Glaze and garnish with fresh raspberries and mint leaves if desired.
CREAM CHEESE GLAZE In a mixing bowl, using an electric hand mixer set on medium speed, blend together cream cheese and butter until well combine and fluffy, about 2 minutes. Add in remaining ingredients and mix about 1 minute until well combine, adding additional milk to thin if desired. Store in an airtight container in refrigerator.
Recipe Source: Cooking Classy
27 IDENTITY DECEMBER 2014
INTO THE DEEP
LIBERATING YOUR INNER SELF Have you ever wanted to wear something but were afraid of how others might judge you for doing so? Have you ever had an idea that was unpopular and so you kept it to yourself for fear of being socially outcast? Have you ever wanted to love someone but knew that society would never accept your relationship? If so, then you, like all of us, has felt the pressure of conforming to social norms. 28 IDENTITY DECEMBER 2014
S
ocial norms are the ideas, beliefs, and behaviors that society expects of us if we are to “fit in”. They can serve positive functions – like helping to maintain social order and provide social stability – but they can also serve negative functions – like constraining our sense of identity and self-expression. The balance between feeling control over one’s own life while still adhering to the sometimes oppressive nature of social expectations can be a delicate balancing act that is likely to leave us all in a state of confusion or despair at some point or another. Some forms of social control are imposed for positive reasons. The government, for example, does so to help provide for the public safety. Religion provides a moral framework and can be a valuable blueprint for how to live our lives. The education system can socialize us into the values and norms of our society. All of this can be good. But all of this can also be bad if we do not personally fit the mold for what each of those institutions expects of us. The result can be frustration, anxiety, and a sense of limitation. It is important to note that the first step in gaining a greater sense of control over our own lives, even in the face of outside systems of control, is to understand that we can. We absolutely can. One of the most critical things that keeps most of us from feeling in control is the fear of social rejection and isolation. We are afraid that if we express who we really are, what we really think, or how we really feel, and any of those go against the social norms, then we will be labeled as deviant and outcast. This fear of social rejection can be a powerful one. Some of the greatest figures in history, however, have been social outcasts at one point or another.Ghandi, Martin Luther King Jr., Nelson Mandela, and nearly all of the great religious prophets had to face the barriers imposed by society in order to take control of their own lives and have the strength to change the world. All were deemed as “deviant” in their early years yet all had tremendous positive impacts on the societies around them and the world at large.
where, and the when of the situation. There are no universals of either social acceptance or rejection among the world’s societies. The prospect that there is no normal, no inherent right, and no perfect mold for which to strive might seem unsettling at first but it can, in fact, be quite liberating. If there is no normal, then there is no abnormal. If there is no inherent right, then there is no inherent wrong (perhaps with a few exceptions). If there is no perfect mold then there is no reason we can’t be happy with who we are. One key to feeling liberated from social pressure is to remember that everyone is deviant somewhere and no one is deviant everywhere. Non-Muslims can face challenges in Egypt but Muslims can face challenges in much of Western Europe. Homosexuals are routinely arrested (or worse) in many countries of the world and yet same-sex marriage is legal in a growing number of other countries. Wearing a veil can make you an insider, or an outsider, depending on where you are and who you are around. Being thin can bring social rewards in some places while being voluptuous is socially preferred in others. Nearly every aspect of our identities is accepted in some place and treated with suspicion in others. Another important element in feeling more in control of our own lives is to allow others greater control of their own. If we want to enjoy the freedom of personal control and expression, then the first thing we must do is be willing to grant the same privilege to those around us. If we take a “live and let live” attitude to the personal expression of others, then we ourselves we will be let to live. The key to personal liberation lies first and foremost in liberating others. So does all of the above mean that we need to live in an anarchist society with no rules and regulations? Or that we should turn a blind eye when someone is causing harm to others believing it is their right to do so? Or that institutions of social control are all negative and oppressive factors in our lives? Absolutely not. What it does mean is that we should be more aware of what social control is, why it is, and how we can utilize it as a key to personal growth rather than a tool of social oppression.
A sociologist will tell you that nothing is inherently good or inherently bad. Whether something is seen as right or wrong is determined entirely by the who, the what, the
29 IDENTITY DECEMBER 2014
Dr. Michael Ryan
ASSISTANT PROFESSOR OF SOCIOLOGY THE AMERICAN UNIVERSITY IN CAIRO
POINT OF VIEW
SOVEREIGN Holding the highest state of power, gathered by bitter old resentments, a mother’s infinite will to hold a family together. The kick start to a new collection -Sovereign - by Kojak. Go to www. identitymag.com for the full shoot.
{
BEAUTYHOLIC
BEST MAKE UP TRENDS ON FALL/WINTER 20142015 RUNWAYS
Spider, Clumpy Eye Lashes
This season is all about simplicity yet dramatic looks. The focus is either on the eyes or the lids.
PRADA
GRACE
NAEEM KHAN
Red Lipstick
ROCHAS
32 IDENTITY DECEMBER 2014
Colored/ Metallic Eyes
KENZO
LANVIN
RODARTE
OSCAR DE LA RENTA
DOLCE & GABANNA
Nude
Dramatic Eyeshadow
CHRISTIAN DIOR
33 IDENTITY DECEMBER 2014
FASHION EDITOR FOR A DAY
WAYS TO UPDATE YOUR FALL WARDROBE! I do believe that these days are the optimum time to shop for fall 2015. Although you have to be up to date and upgrade your wardrobe, you have to make use of your old pieces. I am pretty sure that mixing and matching the old and new stuff can absolutely assist you to get the perfect outfit and to be fashionable in this winter. Here are some ideas that can guide you while shopping:
METALLIC AND GOLD: You can add up a metallic/ gold jacket or bottom to an après midi outfit.
VELVET: Adding a velvet piece will definitely shine any dull outfit. I do recommend wearing it with leather.
EMERALD GREEN: This color can turn any piece to an extremely chic and classy one.
COLORED FUR: We are used to wear a brown or black fur in the past seasons, but now you can wear your multi favourite colours.
RED ALL OVER AND COATS: Actually dark colors are always considered to be for winter, but this season the red colored coats are in.
LEOPARD PRINT: In winter most of the ladies prefer to wear an animal print piece of cloth, leopard can be the winner of this season.
For more check the fashion section in {identity-mag.com}
Farah Galal
DECEMBER FASHION EDITOR
34 IDENTITY DECEMBER 2014
TREND ALERT
FRINGES ARE BACK! Fringes have long been feminine and sexy even way before Pocahontas officially introduced them in the Disney mega movie. This season, they are everywhere on the runways from Michael Kors to CĂŠline Bags, boots, dresses and skirts. Fringes rule the season, giving volume and flow to your look. This trend is as easy as adding a fringy necklace or scarf to your outfit. LAUREN MOSHI
VINTAGE GOWN
MICHEAL KORS
MONIQUE LHUILLIER
ALBERTA FERRETTI FALL 2014 SAINT LAURENT
LANVIN 36 IDENTITY DECEMBER 2014
TREND ALERT
FAIRY TAIL COME BACK Capes come in all shapes, sizes and fabrics. They appeal to all tastes and flatter all body types. Luckily, they’re totally in fashion this season. They dramatize your look and create a mysterious glamorous air. Simply add a cape to your outfit and VOILÀ you’re a trendy fashionista!! Tip: Wear them on fitted clothes and avoid them with loose skirts or wide legged pants. TSUMORI CHISATO
VALENTINO
CHLOÉ
VALENTINO
37 IDENTITY DECEMBER 2014
SAINT LAURENT
WHAT TO WEAR
NYE Dresses
Party Dresses
It is the biggest night of the year. Make sure you look party perfect, with a feminine dress, edgy foot wear and stacked jewelry. If you can’t go out on a New Year’s Eve, when can you? Hurry!
MARC JACOBS £3,187.71
TOPSHOP £36.00
H&M LE 259
Short Dresses
TOPSHOP £36.00
TOPSHOP £85.00
HANEY £1,388.29
BAND OF OUTSIDERS £303.87
38 IDENTITY DECEMBER 2014
ALICA+OLIVIA £720.96
Long and Maxi Dresses
EMILIO PUCCI £3,323.54
GIVENCHY £2,091.37
TOPSHOP $18
Jumpsuits
DKNY £309.84
MARKUS LUPFER MICHAEL KORSA £834.16 £232.37
R13 £1,781.78
THANKOON ADDITION £649.46
Evening and Classic Dresses
H&M 259
TOPSHOP £28.00
DOROTHYPERKINS £38.00
39 IDENTITY DECEMBER 2014
NOTTE BY MARCHESA £1,275.09
WHAT TO WEAR
and BAGS
SHOES
Party season is here! Nothing to wear? No worries. Your dress can be jazzed up with the right-heeled shoes and bag. Enjoy!
Topshop Rosie Strappy High Sandals £35
River Island Embellished Box Clutch £30
Skinnydip Gold Embellished Clutch £30
Topshop GALLOP METALLIC COURT SHOES £58 40 IDENTITY DECEMBER 2014
Whistles Faux Fur Clutch £50
Topshop Planet Premiuim Boots £220
Dune Eazie Beaded Clutch £55
ASOS patch it up Sandals £50
Reiss Lorna Buckle Clutch Bag £96
Giuseppe Zanotti Studded Sandals £673
Gianvitto Rossi Ankle Boots £810
Oasis Lace Clutch £25
Dorothy Perkins Hologram Heels £25
Dorothy Perkins Bronze Envelope Clutch £15
Aldo Beaded Box Clutch £45 41 IDENTITY DECEMBER 2014
Christian Louboutin Embellished Pumps £1,078
POINT OF VIEW
MORE ISN’T ALWAYS BETTER... IN HAPPINESS
42 IDENTITY DECEMBER 2014
I’ve been doing some soul searching lately. I began wondering about mankind’s infinite quest for happiness, what does it actually take to be happy? If we are all constantly pursuing happiness, why are some of us more successful than others? Surely everyone has their own definition of happiness. Sadly true, people usually seek happiness in material possessions rather than cherished life experiences giving too much weight to what they own. More belongings is still not the answer. In this day and age people are caught in the vicious loophole of perception and judgment! They imagine that mimicking others’ material quests for happiness will render them happy too. But hang on! People are different; they have different goals, different ambitions, and different emotions. How is it possible that everybody can follow the same path to happiness? It’s true some people might place their happiness solely in ‘acquiring’ gadgets, or accomplishing tasks on their to-do list, but again, they are only fooling themselves. Think about the current consumer behaviour; it doesn’t really matter what we buy. We just buy, buy and buy. We hardly don’t create, produce or discover. We buy things we don’t need with money we don’t have to impress people we don’t care about! At the end of the year, we find ourselves swamped in mounting credit card debts. Most of us are victims of consumerism but to varying degrees. . Consumerism can actually take a toll on our well-being, relationships and quality of life. Find out why.
1
THE EXCITEMENT WILL WEAR OFF
Possessions do not guarantee happiness! The things we buy provide instant but temporary satisfaction. There will always be a better newer version of anything we own. We may buy the latest version of an iPhone but surely, it won’t be the last! In general, it’s better to be happy with what you already have.
2
3
YOU CAN NEVER HAVE ENOUGH
I am telling you, no matter how much you have, it never feels enough! You are simply turning into a shopaholic who’s addicted to the instant fulfilment of buying anything.. Most probably, you are trying to fill an emotional void with a tangible item.
4
LESS STUFF = LESS CLUSTER = LESS STRESS A disorganized messy home full of clutter will make you irritable and stressed. You may not even notice if a thief broke into your house and stole random stuff. It’s better to buy only what you really need, because excess means stress.
5
MORE ISN’T ALWAYS BETTER
Studies have shown that less materialistic people are happier and more satisfied with their lives. Living too extravagantly seems to make it more difficult to enjoy the little things. Having a positive outlook on life in general is directly linked to having less materialistic values.
“LIVING TOO EXTRAVAGANTLY SEEMS TO MAKE IT MORE DIFFICULT TO ENJOY THE LITTLE THINGS.”
IT’S A DISTRACTION FROM WHAT REALLY MATTERS
Buying things we don’t need distracts us from achieving our main goals in life. . Don’t you agree that reaching your goals would make you a far happier person than buying clutter of no REAL value?!
43 IDENTITY DECEMBER 2014
Engy El Refaee JUNIOR EDITOR
MEET THE TEAM
HOW 2014 TREATED YOU AND WHAT FOR 2014
“It was one of the worst years of my life. My father passed away; losing him was devastating for the whole family. FOR 2015
Hopefully better”
Rola Kamel
FOUNDER & CEO
FOR 2014
“Awful. The political turmoil in Egypt was unbelievable. Security was very low and the masses were uncontrollable. FOR 2015
I am hopeful though.”
Riham Yehia
MARKETING & SALES MANAGER
FOR 2014
“I had done a major career shift, and that was not easy for me. Now I am pleased with my decision. At the same time, I have gone through a lot of bad experiences that helped shape who I am now.
FOR 2014
“Appalling. I was enrolled in the army and wasted a year of my life. FOR 2015
FOR 2015
I am quite enthusiastic, but more practical. I just wish things would remain the same, or better yet improve.”
Engy El Refaee JUNIOR EDITOR
I am positive but not to a great extent!”
Steve Nabeel
SOCIAL MEDIA EXECUTIVE
44 IDENTITY DECEMBER 2014
ARE YOUR EXPECTATIONS FOR 2015? FOR 2014
“Not so fabulous at the beginning, but, it’s definitely progressing. I love my job. FOR 2015
I am not cheerful for sure! I will be summoned to the army.”
Ahmed Hicham DIGITAL SALES FOR 2014
FOR 2014
FOR 2015
“It was an amazing and happy year all around, full of cheerful events on the personal level. I finally managed to take an important decision in my life. FOR 2015
I am optimistic, but I don’t really have any expectations.”
MiranaTera
“It was so dreadful! However, I did reach some of my goals. I bought a car, travelled abroad, and got promoted.
I want to be more successful in my career. I also want to explore the world, and travel more often. Finally, I want to be happy, and I know how important that is.”
Nourhan Yehia
DIGITAL MEDIA SENIOR
JUNIOR EDITOR
45 IDENTITY DECEMBER 2014
CHRISTMAS GIFTS
GENIUS XMAS GIFTS FOR EVERYONE IN YOUR LIFE This year, we celebrate Christmas with a “less is more” shopping approach! You don’t need to break the bank to buy special presents for your loved ones this holiday season. Christmas gifts have to be memorable and meaningful but not necessarily costly. Spare yourself months of credit card debts by doing smarter Christmas shopping. Replace label “statement” gifts with individual more personalized gifts. Blessed holidays to all!
ASOS Christmas Reindeer Pom Beanie Hat £12
ASOS Silk Bow Tie £10 46 IDENTITY DECEMBER 2014
Bedroom Athletics Ava Fairisle Cream Slipper Socks £18
Christmas Brandy Pudding Hand Cream £7
Forever21 dci USB Holiday Tree $13
JK Adams Personalized Wine Caddy $19
Silly Socks Elf Boot Slipper Socks £7
Dorothy Perkins Tree Jumper GBP £26
Forever21 Slouchy Faux Fur Snood $13
Topshop LAUNDRY CHECK CIGARETTE TROUSERS £40
Topshop CHECK PJ TROUSERS £20 47 IDENTITY DECEMBER 2014
Elegant Touch Christmas Jumper Nails £8
Icon Brand Aztec 13inch Laptop Case £30
Paperchase Robin Hot Water Bottle £10
New Look Xmas Pudding Purse £4.99
COOL GADGETS
THE GREATEST GADGETS OF 2015
APPLE I-WATCH We’ve been hearing about it for so long now, people can’t wait to finally have it. The Apple i-watch is much more than just a watch it’s the perfect gadget for business professionals always on the go.
GOOGLE GLASS This transparent glass can basically do anything and everything while you can still see the world around you. It brings all the information you need right in front of your eyes LITERALLY ! 48 IDENTITY DECEMBER 2014
SEKONIX DLP PICO KEYCHAIN PROJECTOR This tiny keychain projector saves you the hassle of carrying around heavy equipment or pay to have projection equipment delivered to a presentation site. This Sekonix DLP Keychain Projector works with smart phones, tablets, and PCs through a USB connection.
GALAXY S6 We’re expecting the Galaxy S6 to have Front speakers for better music experience and front camera with flash, for the Selfies’ sake of course. It’s supposed to be capable of a 4K video recording, awesome and unseen features. S6, to be the first Android smartphone to have 64-bit Snapdragon 810 that supports 4G LTE Advanced Cat 6 and 2K UHD display, 4GB RAM, 20MP will make it all interesting.
MICROSOFT LUMIA 2020 PUREVIEW We’ve been waiting for a successor to the Nokia Lumia 1020 for nearly a long time now, as the 2013 Nokia flagship still has unmatched camera performance. After all the turbulence in Nokia Windows Phone land, though, it seems all is clear for launch: the Microsoft Lumia brand has killed Nokia, and the awesome PureView technology that has been years in development could finally grace more people.
49 IDENTITY DECEMBER 2014
TAKE ME AWAY
THE COOLEST PLACES TO BE THIS NEW YEAR’S EVE PARIS Ahh Paris. If like most people, champagne is your drink of choice on New Year’s Eve, then you will fall in love with this charming city. Catch a show at the Moulin Rouge before heading to the Champs Elysees at midnight for the spectacular fireworks show. PACKAGE 06 nights Paris, France * 3 Stars Program: Starting from EGP 8,775 * 4 Stars Program: Starting from EGP 10,700.
MALAYSIA If you don’t fancy cold weather then Malaysia must be your destination on New Year’s Eve. Its tropical weather, cheap shopping outlets, and breath taking sight-seeing spots make it the perfect place to visit. PACKAGE 05 nights Kuala Lumpur, Malaysia * 3 Stars Program: Starting from EGP 8,365 * 4 Stars Program: Starting from EGP 9,075 * 5 Stars Program: Starting from EGP 9,765
50 IDENTITY DECEMBER 2014
LAS VEGAS if any city knows how to party, it’s Vegas. Spend New Year’s Eve there and you will not be disappointed. The Strip becomes a car free zone. All the magnificent hotels launch fireworks from their roof tops and that’s just what happens outside. Inside? Well, what happens in Vegas stays in Vegas. PACKAGE 09 nights Las Vegas, USA * 3 Stars Program: Starting from EGP 16,650 * 4 Stars Program: Starting from EGP 17,375
BEIRUT You’ll witness gargantuan firework displays, heaving nightclubs, Orthodox Christian neighborhoods ringing. At midnight, a huge firework display goes up from the neighboring Port of Beirut; if that isn’t enough, head next to nearby party avenue Gemmayzeh, and a laid-back bar like Torino or EM Chill that won’t stiff you for the entrance fee. PACKAGE 04 nights Beirut, Lebanon * 3 Stars Program: Starting from EGP 3,900 * 4 Stars Program: Starting from EGP 5,100 * 5 Stars Program: Starting from EGP 6,500
ALL PACKAGES INCLUDE: * Return flight ticket including taxes § Accommodation at selected hotels based on Double sharing * Private arrival & departure transfers (airport / hotel / airport) * Daily breakfast at hotel (except Las Vegas & New York) * All taxes & services charges (subject to change)
TERMS & CONDITIONS: * All prices are quoted in EGP per person per package * All offers are offered based on free sale which makes it all subject to availability and change anytime without prior notice. * Many varieties for accommodation are available upon request * Optional sightseeing tours & activates are available upon request
All Packages Available At: Kimidar Tours Tel: +(202)33040000 51 IDENTITY DECEMBER 2014
REVIEW
P&G FUTURE FABRICS BRINGS TOGETHER THE WORLD’S LEADING FASHION AND FABRIC EXPERTS IN A FEAST FOR THE SENSES On Thursday 13th November 2014 P&G Fabric Care exclusively revealed how it is evolving to meet multi-sensorial fashion trends and solve the challenge of maintaining clothing beauty and longevity for consumers. Hosted in vibrant Berlin, this year’s P&G Future Fabrics - for its Fabric Care brands Ariel Power Gel and Downy brought together a prestigious mix of fashion, fabrics and human psychology experts to address the latest advances in fabrics and how our own unconscious decisions affect our clothing perceptions.
P&G’s Global Fashion Consultant, Giles Deacon, exclusively unveiled his latest machine-washable collections at P&G’s Future Fabrics, which included a range for Ariel Power Gel and Downy. 52 IDENTITY DECEMBER 2014
Deacon commented: “After a year of working with P&G Fabric Care I have seen their advances in fabric care. I’ve spent time with the talented team at the innovation centre in Brussels and witnessed the progress in their work there. I’ve been inspired by what Ariel Power Gel and Downy can do to ensure that clothes remain beautiful long after they were designed. For this new collection I was inspired by the macrotrend of multi-sensorial fashions and fabrics. Aware that both Ariel Power Gel and Downy have the capability to preserve and protect these fashions I set about creating designs that bring the best of each brand to life. For Ariel Power Gel it was all about making first impressions last, colour, confidence and impact. For Downy I focussed on giving people the confidence to wear an item all day and feel as great in it in the evening as they did when they first put it on in the morning.” A keynote speech, given by John Turner, P&G’s Research & Development director, focused on WHY people’s preferences and perceptions toward their clothes change. Turner revealed that P&G Fibre Scientists are introducing new advances in the 3-Step FibreSCIENCE approach. Turner commented: “Our closets are full of clothes, yet we only wear 20% of them 80% of the time, so why aren’t we wearing the rest? Why have we fallen out of love with a garment that we spent our hard earned money on? Ariel is looking at Fabric Care from a new angle to find out the answer. We’re breaking new ground by applying latest research in the cognitive science of human perception to understand WHY we reject a garment and how our relationship with clothes changes over time. By applying this knowledge to our FibreSCIENCE expertise we are redefining what Fabric Care means for consumers and their clothes.”
Robert van Pappelendam, Vice President of P&G Fabric Care Europe, commented: At P&G Fabric Care we constantly strive to meet people’s ever-evolving needs. From scientific research to clothes design we are increasingly aware of the benefits we can gain from greater understanding of cognitive behaviour. It’s extremely exciting to be able innovate and enhance our products at such a human level and we believe this is the key to successful product today.” 53 IDENTITY DECEMBER 2014
BOOK REVIEW
FORTY RULES OF LOVE: THE BOOK OF ALL TIMES Forty Rules of Love combines the past and the present, the east and the west, the good and the bad, the body and the soul just to provide a forceful and spiritual account of how love works within this world. Implicitly, Forty Rules of Love unfolds a Sufi perspective on Islam, the mere opposite of fundamentalism. It is the book of ALL times beautifully written by Turkish inspirational writer Elif Shafak. Forty Rules of Love is a novel, within a novel; it accounts for two parallel stories, each reflecting on the other, across two different periods of time. The first is about the legendary poet and philosopher Jalal Al-Din Rumi, and how he met his soul mate and spiritual guide Shams of Tabriz-that together incarnates Rumi’s message of love. They went on debating matters of God, the role of man, and the true meaning of Divine love. The hidden message here is that one needs the help of his soul mate to reach the holy truth. Before meeting Shams of Tabriz, Rumi had been self struggling, feeling a sense of incomprehensible emptiness, gaining timely experiences in an attempt to know anything that would help him reach his goal, that is truth. But Shams appeared in Rumi’s life , and together, they seeked the timeless message of love. The second story is about Ella Rubenstein, a 40 year old unhappily married woman. Her children no longer need her so she starts working as a reader for a literary agency. Her first assignment is to read and evaluate a new manuscript by a man called Aziz Zahara, which is about the spiritual journey of Jaal Al-Din Rumi with his soul mate Shams Tabriz. Ella was taken with Shams’ lessons to Rumi, As she reads on, she realizes that Rumi’s story mirrors her own, and that Aziz like Shams has come to set her free and open up her mind for truth.
“FORTY RULES OF LOVE UNFOLDS A SUFI PERSPECTIVE ON ISLAM” HERE ARE SOME FAVORITE RULES OF LOVE:
Rule 1 How we see God is a direct reflection of how we see
ourselves. If God brings to mind mostly fear and blame, it means there is too much fear and blame welled inside us. If we see God as full of love and compassion , so are we.
Rule 2 East, west, south or north makes little difference. No
matter what your destination is, just be sure to make every journey a journey within. If you travel within, you’ll travel the whole wide world and beyond.
Rule 3 Try not to resist changes which come your way. Instead,
let life live through you. And do not worry that your life is turning upside down. How do you know that the side you are used to is better than the one to come?
54 IDENTITY DECEMBER 2014
REVIEW
The Best OF 2014 BEST MOVIE
BEST MUSIC ALBUM
BLUE ELEPHANT Following a 5 year hiatus, psychiatrist Dr. Yehia (Karim Abdel Aziz) returns to his job at El-Abbasiya Psychiatric Hospital, Just to find his friend Sherif (Khaled El Sawy) checked in for a mental and psychological evaluation after being accused of brutally raping and murdering his wife. Trying to help him, Yehia unravels mysteries he never knew existed. The novel is written by prominent writer Ahmed Mourad, and published by Dar Al Shorouk in 2012.
BEST NIGHT SPOT
AMR DIAB Amr Diab’s new 2014 album “Shoft El Ayam” is a huge hit . Featuring some 11 tracks, it’s definitely considered his biggest release! In 2014, Diab was awarded the Global Icon Award, and named Most Popular Artist and Best Arab Male Artist.
BEST RESTAURANT
The Garden Hidden behind a towering hedge on Korba’s Al Ahram Street, The Garden is a like retreat within the city. It is your new hangout t for dining, drinks and unwinding al fresco. Drop by after work and treat yourself to our finger licking gourmet bites and sizzling barbecue station, enjoy cold beer or try our creative cocktails, and chill to our contemporary tunes all night long.
SACHI Sachi is a prestigious restaurant and bar with elegant interiors, and a refined unique cuisine. It is a world-class restaurant boasting the finest ingredients, impeccable presentation, and superb ambience. The atmosphere is quite cozy and the menu is beyond exquisite.
56 IDENTITY DECEMBER 2014
REVIEW
STEIGENBERGER CECIL HOTEL ... AUTHENTIC HISTORY & REFINED HOSPITALITY
The renowned Steigenberger Hotels & Resorts had recently announced taking over the management of the popular Cecil Hotel of Alexandria, which is currently welcoming its repeaters & discerning guests as the “Steigenberger Cecil Hotel” It’s worth mentioning that the history of the Steigenberger Cecil Hotel, goes back in time to the early days of the twentieth century, in particular the year 1929 when it was built by the Italian Jewish Alessandro Loria from Tuscany, commissioned by the French Jewish Metzger family to become one of Egypt’s most romantic hotels back then. In a city, rich in cultures’ diversity as Alexandria, architecture was eclectic & no one played over such a variety of styles as Loria. Loria built the Hotel back then as a landmark to immortalize the era with its elegant revolving door, two beautiful wooden elevators and a bar that was carefully kept unchanged since World War II. While the rooms have high ceilings and large shuttered windows, and there’s richness in the burgundy, gold drapes and soft furnishings that decorate the space, giving the place the classical French feel. When Albert Metzger the hotel’s owner, opened it in 1929 he first called it the “Regina Palace” but renamed it within a year to become “The Cecil”. It was rapidly renowned as the finest hotel in Alexandria and was the famous Lawrence Durrell’s favorite hotel in the city due to its proximity to the sea and later on became a landmark in his famous novel “The Alexandria Quartet”. It was also featured in the famous novel “Miramar” of the Egyptian Naguib Mahfouz in 1967 – the Nobel Award winner. Other fans of “The Cecil” included author Somerset Maugham, Winston Churcill & Al Capone. Following the Egyptian revolution in 1952, the hotel was seized by the Egyptian government and in 2007, the ownership went back to the Metzger family who sold it back to the Egyptian government. The government eventually leased it to the French Hotel Chain “Sofitel” before “Steigenberger Hotels & Resorts”
took over as the managing company of the hotel in 2014 to become “Steigenberger Cecil Hotel”. Now the Steigenberger Cecil Hotel stands tall combining authentic history with Steigenberger’s world-famous refined hospitality & services. Among Alexandria hotels, the landmark Steigenberger Cecil Hotel enjoys a unique location in El Raml station in the middle of the city, facing two of Alexandria’s main attractions - the port and Qaitbay Citadel in Saad Zaghloul square and overlooking the sea directly. Other nearby must see attractions of Alexandria city include the great Bibliotheca Alexandrina (the famous Library of Alexandria), shopping areas, restaurants and cafes are just at the door steps of the hotel. With its distinctive location, French architectural style, comfortable rooms and luxurious suites; Steigenberger Cecil Hotel, is the Alexandria hotel for weekend gateways, seaside vacation, corporate events and business travel. The Hotel features 85 state-of-the art rooms including 3 suites that reflect the grandeur of the time when the hotel was constructed. The hotel features five restaurants and bars that suit every mood, perfect for unwinding & socializing while enjoying light snacks, drinks, refined international cuisine and the best fusion dishes from all around the world. Corporate facilities at the hotel are extensive with 4 meetings and banquet rooms that cover a total area of 363 sqm of event space suitable to hold any type of meetings, special occasions & weddings in addition to a fully equipped business center; meeting equipment for rental, catering and event management professionals that would help you plan & execute your event exceeding your expectations. The hotel has a renovation plan soon to be implemented. www.alexandria.steigenberger.com
57 IDENTITY DECEMBER 2014
REVIEW
A MEMORABLE WEEKEND IN ALEXANDRIA
I’ve always heard that Alex is most charming in fall but I never had the chance to visit except during summer. Last weekend, my friend suggested we head to Alex to unwind for a couple of days. All we wished for was a room with a view and needless to say exquisite food!! Sheraton Montazah has always been known for its unique location overlooking Montazah Palace and gardens as well as the beautiful Mediterranean waters. We arrived Thursday noon, headed straight to the hotel where we were greeted by a very hospitable staff member. We checked in and were shortly escorted to our room. The view was more spectacular than I envisioned, it was like nothing I had ever seen before! At this point we were famished so we opted for the Italian La Mamma restaurant.. The restaurant had an amazing authentic Italian ambiance l, it was warm and cozy. We didn’t know what to order at first because there were too many tempting choices. We started with the house
salad , and what an excellent choice that turned out to be. The salad had an unusual but tasty combination of ingredients: dried fruits, seafood, and nuts dressed with balsamic vinegar.. We both then had mushroom Risotto for the entrée. For the main course, I had tasty smoked chicken with lemon sauce and my friend had superb beef with mushroom sauce, all courtesy of the experienced talented chef who had recently joined Sheraton Montazah only three months ago. He had already refurbished the restaurant, revamped the kitchen and updated the menu. .. The hotel’s numerous facilities cater to everyone. The Spa offers different kinds of relaxing massages. Free WiFi is available all around the hotel. Sheraton Montazah turned out to be the perfect choice for a weekend getaway at very affordable rates.
58 IDENTITY DECEMBER 2014
OUT & ABOUT
Where To Go
KEMPINSKI NILE HOTEL AND KEMPINSKI HOTEL SOMA BAY OFFER CHRISTMAS PACKAGES AND A CHANCE TO FLY TO MUNICH Kempinski Nile Hotel and Kempinski Hotel Soma Bay are donning Santa hats with special offers for an authentic European Christmas and New Year. Kempinski Hotels invites guests to celebrate the holiday season with a roundup of seasonal activities that offer something for everyone, including live entertainment, fancy dinners and eclectic nights, as well as grand buffets and thrilling parties and a fantastic opportunity to win a weekend stay at Vier Jahreszeiten Kempinski with flights sponsored by Turkish Airlines once you book your dinner or party with us . AT THE RAMSES HILTON YOU ARE SPECIAL CELEBRATE NEW YEAR’S EVE IN STYLE AT WINDOWS ON THE WORLD RESTAURANT! Touch the stars and see the beautiful Cairo and the Nile from the 36th floor while enjoying our sumptuous five courses candle light dinner with live entertainment including belly dance show Only LE 750 per person all inclusive of service charge and taxes UNIQUE FESTIVE CELEBRATIONS AT FOUR SEASONS RESORT SHARM EL SHEIKH With new laughs. new smiles and new loves, Four Seasons Resort Sharm El Sheikh begins the festive season by offering celebratory cocktail reception, sumptuous dinner, lavish entertainment overlooking the magnificent view of the Red Sea and Tiran island. To get in the festive mood, guests can take a tour and capture some unforgettable shots around the beautifully decorated Christmas tree and the sweetest gingerbread castle while exchanging gifts with all family members. Guests can also join the singing of Christmas Carols to warm up the voices and set the holiday spirit in a warm ambience! A truly unique festive week filled with fun holiday traditions. CHRISTMAS AND NEW YEAR SEMIRAMIS INTERCONTINENTAL CAIRO CHRISTMAS DINNER DANCE WITH AHMED HARFOUSH AT PANE VINO Join us in Pane Vino for Christmas Eve (December 24) with an exclusive Dinner Dance with Cairo’s premier crooner Ahmed Harfoush (LE 350,- all inclusive dinner, service charge and taxes). To party like the Italians do, join us at the ultimate New Year’s Eve celebration with delicious specialties alongside Sara & Khalid music band & belly dancer Bardis to top it all off (LE 850,- all inclusive service charge and taxes) TRU CELEBRATION TRU BLU AT RADISSON BLU HOTEL, ALEXANDRIA Welcome in the New Year with a little adventure from the Old West at Radisson Blu Hotel, Alexandria. Enjoy a glorious cowboy theme night, a huge lineup of DJ spinning various styles of tunes, saxophone band, belly dancer and gala dinner buffet. To add a touch of magic to this special night, an inspiring program is waiting for your little ones at the kids’ club including face paintings, crazy games, hand crafts, exciting stories any yummy snacks.
CELEBRATE NEW YEAR’S EVE THE HILTON CAIRO ZAMALEK RESIDENCES WAY! While the New Year 2015 is approaching, Hilton Cairo Zamalek’s executive Chef has prepared a delicious festive menu to be served at the “The Time Lounge”, the perfect venue for every mood’s celebration in an elegant tranquil atmosphere. Enjoy the magnificent view of the Nile and celebrate the Eve on our Due singers and Dj tunes throughout the night. LET YOUR CHRISTMAS & NEW YEAR SPIRIT SHINE AT SOFITEL CAIRO EL GEZIRAH. Awaken your culinary senses by discovering Christmas &new year, with elegant Christmas open Buffet dinner at SUDRestaurant with a welcome glass of sparkling wine.Or if you want to celebrate in style... Somewhere memorable..Somewhere different. .Somewhere unique with New Year set menu dinner at La Palmeraie Moroccan Restaurant with a welcome glass of sparkling wineon arrival, or with theNew Year Silver Set Menu and Gold Set Menu at The Bar. Celebrate this festive season, the Sofitel Way.
60 IDENTITY DECEMBER 2014
This Christmas...
NEW YEAR’S EVE IS MORE DELIGHT AT JW MARRIOTT Enjoy New Year’s Eve at JW Marriott’s dining outlets for a night full of endless possibilities and a memorable experience. CUCINA It’s not too late to plan your New Year’s Eve trip to Italy! Cucina will take you and your loved ones on an Italian adventure through a fabulous 4-course set menu. MIRAGE CAFÉ Mirage Café is adding a twist to the New Years’ Eve dinner with an elegant spread of globally-inspired bite-sized buffet offerings paired with flavorsome delicacies. JW’S STEAKHOUSE JW’s Steakhouse will surprise your taste buds by changing up the usual seafood menu with an extraordinary 4-course set menu on New Year’s Eve. AHLEIN Celebrate New Year’s Eve the Lebanese way with Ahlein’s 4-course set menu that will take you on a culinary adventure. Feel the Lebanese vibes from the oriental tunes of our live band and a stunning belly dancer performance. LEMONGRASS Lemongrass will be going all out with its 4-course set menu promising you an Asian experience you can never forget. THE VIEW LOUNGE & BAR Toast the New Year with premium cocktails of your choice and refreshing festive sips at JW Marriott’s The View Lounge & Bar.
A TRUE JOY OF CHRISTMAS SPIRIT ON THE HARMONIES OF “RAFIK ATTALAH” AT SONESTA HOTEL, TOWER & CASINO – CAIRO Feel the Magic of a joyful Christmas spirit at Sonesta Hotel – Cairo. Gather with your family and friends for an elegant Christmas Eve Dinner featuring a specially prepared flavorful Turkey Dishes and joyful live band entrainment, or a delightful Lunch Buffet on Christmas Day featuring traditional Christmas favorites. On New Year’s Eve celebrate in a cheerful ambiance with special Dinner set menu featuring a wide assortment of traditional and oriental authentic delights with live entertainment and belly dancer performance for a very unique New Year’s Eve long lasting memory. JINGLE THE BELLS WITH A MERRY CHRISTMAS & HAPPY NEW YEAR This year the Cairo Marriott Hotel will be transformed into a ‘Winter Wonderland” with the world’s favorite holidays, Christmas and New Year’s eve. The feeling of warmth, joy and sharing is our definition of Christmas. Santa will be waiting for our little ones to spend the holidays in a very special way this year. The breathtaking Christmas decorations and the long-awaited gingerbread will also make it a holiday to remember for the whole family. Celebrate Christmas Eve and Christmas Day with the kids at Roy’s Country Kitchen lunch buffet for an American country side family gathering. After lunch pass by the “Bakery” for a treat of Christmas cookies, Santa Clause Chocolates, and Christmas cake. For your Christmas Eve dinner where better to celebrate than at our “Ristorante Tuscany” & “JW’s Steakhouse” with a lavish set menu that includes Duck Foie Gras, Oven Roasted Dover Sole, Crusted Rack Lamb and much more. On Christmas day a lunch set menu at “Saraya Gallery” awaits you with Sea Scallops, Lobster & Sweet Corn Tortellini and for our guests with a sweet tooth, we have prepared Banana Tart Tatin, Pisachio Ice cream and Dulce De Leche. A Christmas break does not end without a New Year celebration. Top off your holiday with a superb New Year’s celebration full of optimism, enthusiasm and pleasure at the hotel with a night-long Khedivial festivities. Enjoy a special set menu tailored for the festive occasion at “Saraya Gallery” along with the paino tunes, or at “Ristorante Tuscany” with the romance of Italy and the guitar melodies. At “JW’s Steakhouse” the violin will rule with the supreme U.S beef cuts. You can create an unforgettable experience on New Year’s Eve with your loved ones, you can make it a night to remember and take pleasure in partying and enjoying as you welcome the New Year at “Harry’s Pub”. Live your night with a simple, elegant and intimate ambience. If you are up to an authentic type of celebration with an Egyptian Flair pass by Egyptian Nights with a live band and the famous belly dancer Maya.
OUT & ABOUT
SOFITEL LEGEND OLD CATARACT ASWAN NAMED TOP LITERARY HOTEL OF THE WORLD According to the Traveller Australian Magazine, the Sofitel Legend Old Cataract Aswan was chosen as the best literary hotel of the world. The original part of the hotel was built for British Victorian travelers in Egypt; Howard Carter stayed after discovering Tutankhamun’s tomb, and it featured in Death on the Nile (1937) by Agatha Christie, whose husband was an archaeologist. Stay in the author’s now glammed-up suite, where she wrote much of the novel.
DANIEL HECHTER RE-LAUNCHES IN EGYPT Daniel Hechter, the sporty-chic, French brand, has relaunched in Egypt, starting from their Autumn-Winter 2014 collection. The re-launch is based on a new implementation and interpretation of colors, materials, and designs. Keeping the French, fashionable identity, brand designers have made new efforts to reconstruct the collections, making them look younger and combining them with a sure sense of style and sporty chic with elegance. THE QUALITY TRAVEL ALLIANCE CHOOSES EGYPT TO HOST ITS ANNUAL CONFERENCE 2014 This conference aim was to boost cultural tourism and attract Germany’s major tourism alliances to visit Upper Egypt Five of the best hotels in Luxor, including Sonesta St. George have been selected to accommodate the German delegation members during the period of the conference from the 16th to the 19th of October. Sonesta St. George also had the honor to organize the Gala Dinner during the closing ceremony that took place inside Luxor Temple and hosted His Excellency the Egyptian Minister of tourism Mr. Hesham Zaazou, ambassadors and members of travel agencies & tour operators.
THE ARABIAN HORSE OF EGYPT Marei tells the story behind his love for horses and the history behind the stables. Prized for their stamina and their acclimation to the harsh conditions of the Arabian deserts, the ancestors of the horses that are now recognized as the Egyptian Arabian purebred horse entered Egypt centuries ago, establishing the valuable bloodlines of the breed there. The breeding programs in Egypt therefore became the root source for the finest Arabian horses, attracting passionate enthusiasts from all corners of the world. Artists, poets, and historians have for centuries been inspired by their great beauty and romantic legacy. Nasr Marei is the third-generation owner of a stud farm in Giza, Egypt. His love for and knowledge of the Egyptian Arabian horse, coupled with his sensitive and striking photography, have inspired this visual tribute. His extraordinary photographs, accompanied by text that traces the history and evolution of the Arabian’s journey into Egypt, celebrate the lineage of this living treasure of Egyptian heritage. “Thanks to Marei’s extraordinary photographs and informative text, no reader will fail to appreciate the uniquehistory, and extraordinary beauty that have long made the Arabian Horse of Egypt among the most celebrated and sought-after animals in the world.” —Jane Waldron Grutz, Saudi Aramco World
Maxim Sponsors Omar Khairat Concert at Cairo Opera House Maxim Group sponsored Omar Khairat “Egypt’s Music Icon” latest concert that was held at Cairo Opera House on the 19th of October 2014. The concert was organized in tribute of Abu Bakr Khairat, a famous Egyptian composer of classical music in the 40’s & 50’s era. WELAD 80X90 The first sarcastic and comic programme that shows us all the memories of the 80s and 90s period in Egypt such as school days, songs, clips, games, movies, serials, fashion, singers and actors . & everything that’s related to that generation specially before the development of High technology comes in. Presenters: Sally Hammad & Mahmoud GhandyScript and idea : Kero RagyEditing : Osama FouadProducer: Hossien Mashaly.
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GRAND ROTANA RESORT & SPA SHARM EL SHEIKH, HONORED THE SEVEN STAR LUXURIES GLOBAL AWARD 2014 For the quality of product & World Class Services Recently Grand Rotana Resort & Spa”, Sharm El Sheikh, received the most prestigious Seven Star Luxury Global Award Plaque for the best hotel in the hospitality industry in Sharm El Sheikh for the year 2014.
SYSTEMS EGYPT EMPOWERS HAIRDRESSING COMMUNITY CHI Academy supports the development of local community through an educational program that helps hairdressers grow their business. During a press conference recently hosted, Systems Egypt highlighted the important impact that the CHI Academy has had on the growth of the Egyptian hairdressing community. Now in its 7th year the academy has supported the development of thousands of Egyptians empowering hairdressers to grow and even establish their own businesses. The CHI Academy, which is one hundred percent free, educates hairdressers not only in hairdressing techniques but also on how to successfully develop their business without exposing themselves to the harmful chemicals that traditional products use.
RENAISSANCE CAIRO MIRAGE CITY HOTEL REAPS THE SILVER PRIZE IN THE MENA AWARDS 2014 In an enchanting ceremony of the MENA Awards 2014 Renaissance Cairo Mirage City Hotel wins the silver award for best rising hotel in the Middle East and Africa for the year 2013. The MENA Award is an annual ceremony that recognizes real talent through outstanding services in the field of tourism and hospitality industry.
UNDER THE AUSPICES OF THE MINISTRY OF EDUCATION, MINISTRY OF HEALTH AND POPULATION AND THE MINISTRY OF URBAN DEVELOPMENT Egypt launches the National Hand Washing Campaign with the participation of 10 thousand school children School children take part in launching Lifebuoy’s campaign by washing their hands in the largest sink in Egypt The Youngest child raises awareness on the importance of hand washing.
THE LUCKY WINNER OF THE NOKIA LUMIA 1320 We are glad that we had the chance to meet the lucky winner Mohamed Mekawy of the Nokia Lumia 1320 Egypt.
SAMSUNG ELECTRONICS HONORED WITH 36 CES INNOVATION AWARDS With two Best of Innovation and four Eco-Design awards, accolades reflect Samsung’s achievements in improving consumer experiences through innovation. 63 IDENTITY DECEMBER 2014
UNDER THE THEME OF “WE LOVE EGYPT”, CITY CENTRE ALEXANDRIA HOSTS THE LAUNCH EVENT OF CROSS EGYPT CHALLENGE The event was attended by representatives from the Ministry of Tourism, the Egyptian Tourism Authority, Alexandria Governorate, as well as senior management from Majid Al Futtaim in Egypt and the mall’s senior management. VIP guests present at the event included Governor of Alexandria, H.E. General Tarek El-Mahdy, Miss Egypt all gave speeches at the inauguration event.
DUSIT THANI LAKEVIEW CAIRO NAMES REHAB YOUSSEF AS DIRECTOR OF EVENT Joining from Semiramis Intercontinental, Fairmont, and Conrad hotels, Rehab brings 15 years of experience in hospitality working to this new role.
OUT & ABOUT
A CHARITY EVENT HELD BY THE WOMEN’S ASSOCIATION FOR HUMAN DEVELOPMENT (HAYATY) The Women’s association for human development (Hayaty) held a charity event in favor of “tehya masr”. It hosted a runway fashion show and dinner party representing Renato Balestra’s Haute Couture AW 2015 Collection, Straight from Italy to our capital. Besides, an exhibition for painters who donated their pieces for the event. Attended the event was Mrs. Jihan El Sadat, Dr.Adel El Adawy the health minister and other important figures.
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OUT & ABOUT
MARRIOTT HOTELS IN EGYPT PARTY TO CELEBRATE GLOBAL CUSTOMER APPRECIATION WEEK Marriott Hotels in Egypt Sales & Marketing teams along with the Global Sales Office in Cairo partied with their loyal customers to celebrate Global Customer Appreciation week. The crowd was welcomed by Richard Zeolla General Manager of the Cairo Marriott Hotel and Magdy Naguib General Manager of the JW Marriott Hotel and Renaissance Cairo Mirage City Hotel at the Aida Ballroom of the Cairo Marriott Hotel.
SAMSUNG INTRODUCES THE LATEST IN ITS ICONIC NOTE SERIES THE GALAXY NOTE 4 Samsung Electronics recently today announced the expansion of its flagship Galaxy Note series with the new Galaxy Note 4. Blending an evolved S Pen with a superior viewing experience, the Galaxy Note 4 provides users with the most unique and powerful mobile experience on the market. 66 IDENTITY DECEMBER 2014
NN CELEBRATES THE LAUNCH OF THE NEW BREAKTHROUGH (LIRAGLUTIDE) In a spectacular event at the Citadel, NN celebrated the launch of the new breakthrough (Liraglutide) in the Egyptian market, that gives a new hope to the Egyptian diabetics to live normal lives.
THE PULL&BEAR FW2014 COLLECTION Pull&Bear was a feast for fashion connoisseurs at an exclusive event for media and select fashion bloggers at The Garden in Heliopolis.
RADISSON BLU CAIRO CELEBRATES THE 5TH BLU ANNIVERSARY MEDIA GATHERING AT SOLANA SPARKLING BRUNCH Conrad Cairo hosted recently press & media figures at Solana restaurant overlooking the Nile. The attendees enjoyed the brunch buffet in a stylish and sophisticated atmosphere with the live jazz band. They expressed their admiration for the place and considered it as the best place to spend a Friday gathering with the family.
Radisson Blu Hotel, Cairo Heliopolis celebrates its 5th Blu anniversary on November 20th, 2014 . Thus, would love to share this gala dinner with its entire dear corporate, travel and media figures who were recognized and honored for their support and ongoing commitment towards the hotel. General manager Harald Buerkle, Emad Fouad Executive Assistant Manager, Mohamed Idris, Director of Sales and Marketing and Nevine Nader, Director of PR and Communications have been welcoming all invitees.
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FASHION HOROSCOPE
PISCES You will have some free time and free resources, which can be quite possibly applied in a project. Boost your energy wearing the famous GAP hoodie.
ARIES Understand and rethink your past. It’s the base for a progressive future. Analyze your past year wearing this COACH ice cap.
GEMINI This month focus on being yourself, developing it and leave your negative traits behind. Stay strong wearing this BURBERRY ice cap.
CANCER Work hard, believe in yourself, and let go of all your worries. It’s worth it. Be ready for your success wearing this sparkly FOREVER 21 headband.
VIRGO A lot will fall together in the right way quite suddenly, even when it seems there are no positive outcomes to the situation. Enjoy that wearing this GUCCI hat.
LIBRA Friends will remain loyal to you, so do not stop yourself from accepting their help. You will not be able to overcome upcoming conflicts by yourself. Stay calm wearing this BURBERRY beanie.
SCORPIO You might be a bit random when it comes to your relationship this month, in the end you will have more positive emotions than negative ones. Pamper yourself with this MOSCHINO cap.
CAPRICORN Despite being reasonable and cautious most of the time, this month you wouldn’t mind some adrenalin. Be bold with this ACCESSORIZE floral headband.
AQUARIUS Don’t be afraid to show let out your artistic skills and unconventional outlook on people and things. You will gladly welcome a new role. Dare to wear this ASOS turban.
SAGITTARIUS You have something you want to get out into the open, a skill or idea that you want to develop. Let it all out and remian confident in this TOPSHOP hat.
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TAURUS You might have some conflicts with your partner but soon you will get through it. Compromise, be patient and put on this H&M hoodie scarf until this argument passes by.
LEO Do not disregard your plans, no matter what. Only you craft your own fate! Have courage and keep your head and neck warm wearing this DKNY tubeless scarf.