Dull Chore or Satisfyingly Challenging Act? — The ideal layout scenario for any graphic designer is virtual equivalence between the amount of space taken up by text and images. There is one area, however, in which such a goal is almost bound to be unachievable – that of designing reports, brochures and catalogues. Annual reports are by definition data-driven, while brochures and catalogues invariably involve a greater proportion of graphics to text. The point of them is to be attracted by the illustrations, which have to speak louder than words.
