S T R AT E GY
Always On Imagine what you could do if your fundraising machine was
Marketers and development officers, some of the most creative and amazing people in the nonprofit industry, are tasked with increased fundraising objectives year after year. Organizations are expected to serve more, do more, and deliver more good. Awesome in concept, stressful starting at zero every Q1. It’s exhausting!
Written by Lori Finch Senior Vice President, Fundraising Services, iDonate
At iDonate, we think organizations should be raising money while they sleep.
Here’s why it works… Digital media and digital giving systems have made it much
A good digital marketing and fundraising
easier to reach old and new audiences by delivering the right
strategy is the key to making that dream a reality.
message, at the right time, and in the right place. By connecting
Wondering how to do that? We’ve partnered
in meaningful ways to new audiences, we move them from
with a best-of-breed marketing agency to bring
awareness to engagement. By connecting with current donors
you Always On Fundraising Services.
in meaningful ways, we cultivate long-term relationships.
Always On Fundraising couples digital marketing
The best part about Always On Fundraising – we’ve made it easy
strategies and media spend with a giving system
to pilot and launch. Always On Fundraising is proven to work.
that meets donors where they are – online. As our adaptive technologies gain donor intelligence, they inform our digital marketing strategies. This ultimately creates a sophisticated, customized donor engagement that maximizes your return on investment. The benefit of digital marketing programs aligned with your digital fundraising system helps address the biggest challenge in the market – donor retention. 10 • Connected Giving • September 2021
We live in a digital world. Today’s donors are today’s consumers and accustomed to digital engagement. Covid-19 has accelerated the adoption of technology and all ages and types of donors are now accustomed to engaging with organizations online. This is good news for you. This means that you have a chance every day to build awareness, cultivate new people, and engage them with your organization.
