5 tips to simplify online giving for the donor.
In order to simplify online
How do we remove the barriers to giving and make the process simple? Here are five practical things to consider to appeal to today’s donors.
1
Keep the giving on your site
Donors that are taken to a third-party site to complete their gift have a higher likelihood of abandoning their donation; the discontinuity in design and navigation can cause confusion
giving, you need to improve
or lack of trust with the organization. Instead, embed a giving
the donor’s user experience.
form on your website to keep the experience cohesive.
If your supporter gets stuck in
2
the decision-making process wondering what they should do next or gets sent off to a giving form that is no longer on your website, they can get confused or nervous about security and
Make it easy to give monthly
More than 60% of repeat donors continue to give – so keep donors engaged after their initial gift. Regular communication and simple recurring giving options help keep the excitement alive.
3
abandon their donation.
Suggest the most frequently given gift amount
Add the “Most Popular” indicator and highlight that amount on your gift array to reduce donor friction during the decision-making process.
4
Use big, easy-to-touch buttons
Supporters are more likely to tap a button if its big and close to the call-to-action – and doesn’t require them to pinch and zoom.
5
Use a simple giving form design
Simple, single-column giving forms are more likely to be completed than complex, multi-column forms that may confuse or frustrate donors. idonate.com • 11
