CA M P U S O U T R E AC H S P OT L I G H T
Digital First Transforming to
As nonprofits and ministries enter the COVID era of
fundraising, where digital has moved from the “we’ll get to it at some point” pile right to the top, some organizations have a clear advantage. In 2017, Campus Outreach surveyed its fundraising landscape and made an early commitment to move to a donor-first, digital-first mindset. At the time, more than 83 percent of their missions’ funds were raised through traditional techniques; only 17 percent came digitally. They also recognized that their audience was young, mobile, and more digitally inclined. That’s when Campus Outreach prioritized implementation of an easy, seamless giving experience that offered more opportunities for a variety of giving preferences. The results have been impressive. Today, the funding percentages have flipped entirely.
2 • Connected Giving • September 2021
