Million-Dollar BUSINESSES IN BERKS +Inside: Our Little Black Book of Family Businesses
Million-Dollar BUSINESSES IN BERKS
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Dr. Andrea Smith is the founder of Berks Prosthodontics.
A prosthodontist is a dental specialist who has completed dental school plus a three-year Advanced Prosthodontics residency at an ADA-accredited graduate program focusing on technical excellence in the restoration and replacement of teeth. Prosthodontists are THE acknowledged experts in dental implant restorations, crowns, bridges, dentures, cosmetic dentistry, and full-mouth implant prosthetics such as Teeth-in-One-Day or All-On-4.
A Berks County native, Dr. Smith received her Bachelor of Science degree in Pre-Medicine from Penn State University, where she graduated as Class Valedictorian of the Eberly College of Science. She then attended the Columbia University College of Dental Medicine in New York City, where she again graduated as Class Valedictorian with a Doctor of Dental Surgery (DDS) degree. After receiving her dental degree, Dr. Smith completed three years of specialty training in the field of Prosthodontics at UCLA’s Advanced Prosthodontics Residency Program, followed by an additional one-year residency at UCLA in Maxillofacial Prosthetics, making her one of only 350 Maxillofacial Prosthodontists worldwide.
Dr. Smith returned to our area in 2009 to become the first female Clinical Director of the Lancaster Cleft Palate Clinic, the oldest clinic in the world devoted to the treatment of children born with facial birth defects, a position she held for seven years.
In 2015, Dr. Smith opened Berks Prosthodontics in Wyomissing, bringing her specialty training back to her hometown. At Berks Prosthodontics she sees patients with a wide variety of dental concerns, such as broken or missing teeth, uncomfortable dentures, extensive tooth wear, or dissatisfaction with the appearance of their smile. More than 100 area dentists, oral surgeons and other dental specialists trust her to handle their patients’ complex or cosmetic dental needs. From a single perfect tooth to state-of-the-art full mouth reconstruction, Dr. Smith strives to provide all of her patients with an unparalleled level of care.
955 Berkshire Blvd., Ste. 104, Wyomissing 484.577.3530 | berkspros.com
PRESIDENT/CEO
Paul Prass
VICE PRESIDENT/COO
Lisa Prass
PUBLISHER
Robyn L. Jones
EDITOR-IN-CHIEF
Nikki M. Murry
ART DIRECTOR
Elaine Wyborski
GRAPHIC DESIGNERS
Krystal Honohan
Thomas Körp
CONTRIBUTING WRITERS
Heather Baver
Jon Fassnacht
Sarah Matarella
Donna Reed
Marian Frances Wolbers
COPY EDITOR
Veloie Mastrocola
CONTRIBUTING PHOTOGRAPHERS
Tania Colamarino
Ama Photography
Lauren Adele Little Photography
Heidi Reuter
John A. Secoges
Secoges Photographics
ACCOUNT
REPRESENTATIVES
Elizabeth Beebe
Denise Conlin
Sue Ottenheimer
Sara Woodward
ACCOUNTING
Donna Bachman
Sarah Varano
CIRCULATION MANAGER
Andrea Karges
EDITORIAL ASSISTANT
Kylie Frain
EDITO RIAL: We want to hear from you — we really do! Send your compliments, gripes, story ideas and suggestions to: Editor, Berks County Living, GoggleWorks Center for the Arts, 201 Washington St., Suite 525, Reading, PA 19601 OR BCLEditor@BerksCountyLiving. com. Written correspondence must be signed and include a mailing address, telephone number and an email address, when possible.
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FIND US ONLINE: To contact our staff, get advertising information, obtain writer and photographer guidelines, submit an event for the Calendar of Events, or to be included in the Dining Guide, visit our website: www.BerksCountyLiving.com.
POSTMASTER: Send address changes to Berks County Living, PO Box 293142, Kettering, OH 45429. Berks County Living (ISSN 1542-9334) is published monthly by IDP Publications, 3245 Freemansburg Avenue, Easton, PA 18045-7118. Annual subscriptions are $19.95. (Canadian and foreign one-year rate is $40, US funds only.) Single copy price $3.95. Periodical postage paid at Easton, PA and additional mailing office. All contents © Berks County Living 2024. Nothing contained herein may be reproduced in whole or in part without the expressed written consent of the publisher. Publisher disclaims all responsibility for omissions or errors. All rights reserved. We welcome, but cannot be responsible for, unsolicited manuscripts, contributions, or photographs. Unsolicited materials cannot be returned unless accompanied by a self-addressed, stamped envelope. Printed in USA.
While many may not view the topics of business and finance as fun, they are certainly important ones that play a big role in our everyday lives.
I’ve always held firm that loving your job is a huge part of leading a happy life. After all, if you’re employed full time, you’re dedicating at least 40 hours a week to that position. Enjoying what you do absolutely enriches your day-to-day. Having a cool boss certainly helps, and the people that nominated the three featured on pages 29-31 would agree. Learn more about them in this month’s feature.
Successful area businesses are also important in sustaining the communities that they call home — be it through contributing to the tax base, employing residents, providing much-needed services and more. Flip to page 24 to learn about three hugely successful endeavors that call Berks County home.
And speaking of taxes, the time to prepare is now. On page 34 we offer up tips to get you ready for the 2025 season. It’s never too early.
Finally, on page 46 in our Dining Out article, we showcase three local breweries. Craft beer is a big deal in Berks, and these spots have great brews to try and some delicious eats to pair with them.
NIKKI M. MURRY
NMurry@BerksCountyLiving.com
She/Her/Hers Editor-in-Chief
Do you live in Berks and did you get married in 2024?
We may want to feature your wedding in our January 2025 issue! For more info email bcleditor@berkscountyliving.com.
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“My first job was as a playground leader at the Mohnton Playground. I did it for six summers and loved every second of it!”
Robyn L. Jones, publisher
“I was a concession stand attendant at our local pool and popped LOTS of popcorn and sold many Dairy Queen frozen treats.”
Nikki M. Murry, editor
“My first job was at 12 years old when I started babysitting a 2-year-old boy every Wednesday and every other Saturday night.”
Elizabeth Beebe account executive
“My first job at age 14 was at Jonathan Logan, a clothing retailer located in the Red Building of the VF Outlets. Boy, those were the good old days!”
Sara Woodward account executive
“My first job was as a cashier at Wegmans. I worked at three different locations for a total of seven years throughout my high school and college career.”
Krystal Honohan graphic designer
“I started as a 'busboy' at Green Valley Country Club, which kickstarted a love for working in food service!”
Elaine Wyborski, art director
“My first job was at the Wyomissing Target. I started in 2020 as a checkout and guest service advocate and am still there as a barista at the in-store Starbucks.”
Kylie Frain, editorial intern
During their travels in pursuit of beer and antiques, Destiny and Jeff Meyers found inspiration in an upstate New York hop yard called Climbing Bines. “It was like we couldn’t even be on vacation because we were so obsessed with the idea of this magical property. Everything just clicked, so we decided to put in a hop yard [in Berks],” Destiny says. Destiny and Jeff hand built their one-acre hop yard in Reading, which features four different varieties of hops. “We wanted to create a space where people can come and forget about their life for a day and just enjoy nature and learn something new,” Jeff says. The Fawn Hill Hop Yard offers beer gardens on the fourth Saturday of every month where the community can come out to enjoy rotating breweries and food trucks. For a list of events and more info visit fawnhillhopyard.wixsite.com/hopandcraft. – KYLIE FRAIN
Rick and Adrean Turner created Legacy Cigar Lounge — located on Penn Avenue in West Reading — from a dream of being an entrepreneurial team. As Berks County residents for 31 years, the duo wanted to bring a new and unique experience to this area. “I was traveling miles for a nice lounge. I saw the need here and wanted to fulfill it,” Rick says. While in South America with the US Navy, Rick discovered his passion for cigars. “Everyone in the Navy smoked, but I didn’t back then. By the time I ended that tour, I had a whole locker full of cigars, and my love for them grew from there,” he explains. Their first year in business has been filled with both fulfillment and encouragement. “This is a beautiful area with an awesome business community who have been very welcoming. When you put together a great location and a great community, it’s a win,” Adrean says. The Legacy Cigar Lounge is open to the public. To see their list of premium cigars, learn about memberships and more info visit legacycigarpa.com. – KYLIE FRAIN
When The Block in Wyomissing began opening its doors to business owners, Giuseppe Folino and his family knew they wanted in. Since its opening in August 2023, Cafe Folino’s comfortable and chill vibe has made it a perfect location to meet with friends, relax and focus on some business or school work. As the owners of Mangia! Italian Restaurant & Pizzeria in Mohnton, Folino, his wife, Anna, and his son, Fabricio, already have 40 years of restaurant experience under their belts, so they want to make Cafe Folino more than just a place to grab a coffee. “We really stress the European-style cafe first, but we’re not just a small cafe. We have a full breakfast and lunch menu,” Giuseppe says. Their first year of business has seen them meet new locals in the area as well as catch up with regulars from Mangia! checking out the cafe. “It’s been very fulfilling seeing both old and new faces stopping in to see the new place,” says Giuseppe. For hours and a look at the menu visit cafefolino.com. –
KYLIE FRAIN
National Hispanic Heritage Month is celebrated Sept. 15-Oct. 15 and pays tribute to the generations of Hispanic Americans who have positively influenced and enriched our nation and society. Here are a few ways Penn State Berks is celebrating…
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Unity Day. Planned for Sept. 19 at 12:15pm in Perkins Plaza, community members are invited to enjoy light refreshments and cuisines from different worlds. The event is free and open to the public.
Latino Forum.
On Oct. 12 from 9:30am to 2:30pm in the Perkins Student Center Auditorium, Berks high school students and members of the local Latino community can speak on the annual theme, “Aspire, Succeed, Celebrate.”
On Oct. 16 at 3pm, Spanish students will travel to Lauer’s Park Elementary School to present a bilingual reading of Huevos Verdes con Jamon (Green Eggs and Ham).
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BY KYLIE FRAIN
FAVEBRUSH/ADOBESTOCK
We all lead busy lives. While we try to keep up with the constant rush of work, family and day-to-day chores, it is hard to remember to slow down and take care of YOU. Stress affects more than just your mindset. It impacts your physical health as well. Exercising self-care is just as important as exercising physically. Here are a few activities to combat stress that you can partake in locally…
Laugh with the First Thursday Comedy Series at The GoggleWorks Center for the Arts.
Come out to The Boscov Theater at The GoggleWorks in Reading to give your brain a break and to laugh. Every first Thursday of the month from 7-9pm, Matt and Jeanette Fotis present one of four rotating improvbased comedy groups. These events are recommended for mature teens and older audiences. For more info and tickets visit goggleworks.org/events-calendar.
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Explore Aroma Therapy at Paisley and Company.
Indulgeinmorethan350fragrancesand essentialoilsatPaisleyandCompanyin Kutztown.Createyourdreamaromathat sendsyouintoimmediaterelaxationinthe formofamoisturizer,bodyfragrance,soapor somethingelsealtogether.Mixyourchoiceof fragrancestocreatetheperfectproductfor you.Formoreinfovisitpaisleyandcompany.com.
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Connect with Nature at Hawk Mountain Sanctuary.
Breathe in the fresh air as you explore the more than eight miles of hiking trails around Hawk Mountain in Kempton. There are trails for all hiking experience levels across the 2,500 acres of protected forest. All trails and The Visitor Center are open daily, 9am-5pm. There is a trail fee of $10 for all non-members. For events and more info visit hawkmountain.org.
Do some Yoga at Jim Dietrich Park every Tuesday 6-7:15pm.
Immerse yourself in nature with a yoga session along the Schuylkill River at the farmhouse at Jim Dietrich Park in Muhlenberg Township. Bring your mat and dress comfortably for this all-level class. Yoga is shown to reduce stress by bringing focus to the present and by slowing down the world around you. Classes are $10. For more info and tickets visit muhlenbergtwp.com/calendar.
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Listen to Music at Community Events with the Reading Musical Foundation.
Let yourself unwind as you take in soothing musical sounds. The Reading Musical Foundation connects the community to live performances happening in the area. Concert dates for the Reading Symphony Orchestra, Ringgold Band, Reading Choral Society and more can be found online at readingmusicalfoundation.org/monthly-events.
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Practice Self-care at The Salt Lounge.
What better way to reduce stress than by treating yourself to some much-needed self-care? The Salt Lounge in Wyomissing offers a range of services including massages, reflexology, Reiki, guided meditation, yoga and, of course, salt therapy. Salt therapy is a natural remedy that consists of relaxing in a salt room while inhaling air saturated with healing salts. To book a service visit thesaltlounge.net.
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Eat Healthfully with a Meal Plan from Clean Eatz Kitchen.
Consuming a healthy, balanced diet gives you the energy you need to combat life’s stressors. Clean Eatz in Wyomissing offers numerous healthy options with most meals falling under 500 calories. No cooking is necessary; all you have to do is heat it and eat it. Set up a weekly meal plan without a subscription by visiting cleaneatz.com.
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Give Back to the Community at Helping Harvest.
Take a break from your life by helping others’ lives. By seeing the positive impact you are making in your community, volunteering reduces stress. Helping Harvest’s mission is to feed the hungry in and around Berks County. Lend a hand by packing donations, preparing food totes, distributing food at Mobile Markets and more by registering at helpingharvest.org/volunteer.
BY SARAH MATARELLA | PHOTO BY JOHN A. SECOGES, SECOGES PHOTOGRAPHICS
Dr. Radha Pyati’s passion for education, diversity and environmental sustainability has taken her across the United States and abroad. Her academic, personal and professional journey ultimately led her to Berks County where she continues to pursue those passions in and outside of her role as chancellor.
Q: After studying and working across the United States and even in Vietnam, what brings you to Berks County?
I'm here because of Penn State Berks. It has been a real joy for me to learn the history of this educational institution, certainly, but also how it's been woven in with the rest of the community. I'm really pleased to be in Berks County and enjoy getting to know the people, places and history of the county.
Q:
How do you channel your passion for fostering diversity as a leader?
We’re a public institution grounded in this county, and we really want to serve the population that's growing here. My leadership team and I are taking Spanish together, and we are really enjoying that. We want to grow the diverse and equitable populations that we serve and that really reflect the growth in Berks County.
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I'm really pleased to be in Berks County and enjoy getting to know the people, places and history of the county.”
Q: What has kept you tapped into environmental research for the last two decades?
We're all sharing this planet and our water bodies, whether that's Tulpehocken Creek, which is right outside my office window, or the Schuylkill River and beyond. They have important ecosystem functions, and so we need to keep them, and our planet, healthy. Climate change is one of the most, if not the most, important scientific challenges of our age. That continues to motivate and excite me about participating in environmental science myself and being in higher education to help young people find careers in these areas.
Q: What do you do to fill your own cup outside of work and research?
I like to ride bikes with my husband and to take my two daughters, who are 18 and 12, to musical theater shows. I also read and play tennis Self-care and self-nourishing really are important in roles like this one because it kind of reminds me that not everything I do is in the limelight. Sometimes it's just me, and those cup-filling activities make me feel like me again. These activities are what I did before I was ever a chancellor and what I continue to do.
Q: What can Berks County expect from Penn State Berks next?
Penn State Berks has been doing major renovations of the Student Center, admissions area and public-facing area. We want our Student Center to be working hard for students 24/7/365. It will become a really active social space with a larger commuter lounge, a game room and more room for clubs. Our Office of Community Engagement will also be moving to a very easily accessible space in our Franco building, where outside organizations who want to host events on our beautiful campus right off [Route] 222 can just come right in and talk about it. I'm really excited for when that is ready and we can unveil it to the world.
Scientist at Heart.
Dr. Pyati has served on a scientific team that writes reports on the health of St. Johns River in North Florida for more than 15 years.
Hispanic Heritage Month. A series of annual events hosted by Penn State Berks for the campus community and the public is being held from Sept. 15 to Oct. 15 and will include Unity Day, the Latino Forum and more.
BY SARAH MATARELLA | PHOTOS COURTESY SUZY RAE DESIGN
When Suzy Lysczek left her job to become a solo freelancer 20 years ago, she needed a space to call her own. Little did she know that renting an office in a West Reading storefront would lead to celebrating her 20 th anniversary at the helm of her full-fledged graphic design company, Suzy Rae Design, now located right in her home.
The Berks County native was born and raised in Reading. She even stayed in the area for college and commuted to Kutztown University where she studied
Lysczek still buys her Apple products from today, eventually gave her the entire front portion of his office. After that, she bought her first location on Penn Avenue with her friend and then-business partner, Brad Weisman, a local realtor who continues to use her services to this day.
Since then, the company has expanded further, prompting Lysczek to become the sole owner and move the business to the lower level of her home in 2019. With her eye for color, paired with her husband's construction expertise, they curated a sleek, modern office space for her and three employees.
“It's funny because when I first started my own business, I did not want to work out of my home,” says Lysczek. “But it worked out great. People walk in, and they say they wouldn't expect to see this in our house. It's a pretty big space, so I love working from home now.”
The office isn’t the only thing that has evolved over the years. When Lysczek started out, she strictly offered graphic design
services. However, she quickly realized how important it was to adapt to the industry and to her clients’ needs. She expanded her services to offer website design and social media management. While she is content with where the business stands, she still remains in tune with industry trends and technology.
Although a lot has changed over the last two decades, Lysczek’s dedication to the community as a business owner and as a person has remained the same. She has served on various boards, including the Reading Police K-9 Unit, where she currently serves as vice president. She also supports Habitat for Humanity and other local charities, embodying the spirit of giving back that her father instilled in her.
“I'm just looking to help out because that's how I was raised, to help the community where you can,” says Lysczek. “I don't have a lot of money to give, but if I can give my graphic design talents or help them raise money, that just makes me feel like I've done my part.”
communication design. When deciding where to start her career, the choice was easy.
"Even though I once envisioned myself working as a designer in New York City, I realized I could build something just as impactful right here at home,”
she says.
Suzy Rae Design came to fruition in 2004 following Lysczek’s nine-year tenure at a local print company. When the company went in another direction with her position, she saw an opportunity. Her passion was rooted in graphic design, and from there, she decided to start freelancing.
“I never really intended it to become a business; I was just doing what I love to do, and it quickly evolved,” says Lysczek.
Initially renting a single cubicle from Double Click Computers for about $100 a month, Lysczek soon found herself outgrowing the space. The owner, Doug Geiger, who
It’s the month where it all began for Suzy Rae Design. From the cubicle to the Avenue, to the modern home office, the company has been ‘helping businesses shine’ since 2004.
Whether it’s a logo, website or a 200-page catalog, Suzy Rae Design has it covered. Visit suzyraedesign.com for a full list of services.
BY BELL MEDIA GROUP & GRCA MARKETING TEAM
PHOTO BY LAUREN ADELE LITTLE PHOTOGRAPHY
Editor’s note: The following story was written as a part of a GRCA member storytelling campaign. To read the entire story behind Go Fish! Seafood Market and Sushi Bar scan the included Flowcode.
At the corner of Hull and James streets, just a stone’s throw away from the Reading Railroad tracks, lies a culinary oasis: Go Fish! Seafood Market and Sushi Bar. Established in 2005 as a simple seafood stand at the farmers market, it has since blossomed into a culinary haven under the leadership of Heather Clark, its fearless sole proprietor. From rebuilding after a devasting fire to working through a global pandemic, Go Fish! Seafood Market and Sushi Bar embodies resilience and determination in the face of some seriously stormy seas. Today, we dive into a story that reminds us that life’s challenges and changes don’t happen
on a schedule; and when they arrive, sometimes it’s best to go with the flow and savor the flavor of life.
The story behind Go Fish! began in 2005 when Heather Clark purchased a small seafood stand at the Fairgrounds Farmers Market in Reading. Berks County’s taste for her fresh and delicious seafood products quickly became evident, leading Heather to expand the market's selection of sustainable seafood options and provide educational resources for customers.
As the customer base grew, it became clear that the small market stand would no longer suffice. This led to the opening of a second location
in Sinking Spring, with the exciting addition of a full kitchen and sushi bar. Here, customers could enjoy freshly prepared dishes made from the same high-quality seafood available at the Fairgrounds market, blending convenience with exceptional taste.
Central to Go Fish!'s culinary philosophy is providing Berks County with the real, authentic, sustainably sourced seafood. By partnering with suppliers who prioritize ethical harvesting and ecosystem welfare, Go Fish! ensures that its offerings are both trustworthy and environmentally sound.
The organization’s mission is to share its love for seafood with the community, placing a strong emphasis on product quality and
customer service. Heather and her team are full of life, always eager to share their knowledge, offer recipes and suggestions or simply send you on your way with a warm smile. Go Fish! takes pride in creating a welcoming environment where good business practices, good food and good people come together.
Join GRCA on Sept. 26 from 5:30 to 7pm at the Spine & Wellness Center, Exeter Township, for its monthly Networking@Night event. Visit greaterreading.org/ events for more information and to register.
Open an account at openanywhere.tompkinsbank.com
Berks County’s Brand New State-of-the-Art Senior Living Community
Our new Independent Living, Personal Care and Memory Care community will offer light-filled gathering spaces, a dedicated team of wellness specialists, putting green and golf-themed pub, enriching activities and excursions, and no buy-in fee!
Call 484-709-2561 or visit IntegraCare.com to learn more. Scan the code below to follow us on Facebook for Grand Opening details!
music by the Chile Pepper Ramblers and various food vendors. The event is rain or shine, and admission is by suggestion. For more info visit pepperfestival.com.
9am-6pm | Willam Delong Memorial Park | Bowers
In this exciting mashup of film and live music, experience Jim Henson’s 1986 film, Labyrinth, starring David Bowie, like never before. On stage, a live band will perform in sync with the film playing on a large HD screen. The original motion picture soundtrack was composed by Bowie and Trevor Jones. For tickets and more info visit santander-arena.com/events/detail/ labyrinth-in-concert.
7:30pm | Santander Performing Arts Center | Reading
COMPILED BY BY KYLIE FRAIN
Celebrate the harvest and Pennsylvania Dutch farm life. Heemet means “home” in Pennsylvania Dutch. Enjoy familyfriendly activities such as barn star painting, traditional arts, folklife demonstrations, pumpkin painting, live music in the barnyard and various crafts. For more info visit kutztown.edu/about-ku/administrativeoffices/pennsylvania-german-culturalheritage-center.html.
11am-4pm | Pennsylvania German Cultural Heritage Center | Kutztown
Featuring strong women leads, The Spitfire Grill, based on the 1996 film of the same name, is an inspirational story of redemption about a girl making a new life for herself. For tickets and more info visit genesiusdifference.org/ the-spitfire-grill.
Genesius Theatre | Reading
Dress in your best white apparel and create your own white centerpiece for Turnberry Construction Group’s “party in white.” The event will benefit Habitat for Humanity of Berks County. Enjoy an evening of live music by Brass Pocket, wine, brews and cocktails. Attendees should bring their own food to the event. Only 200 tickets available ($50/general ticket or $100/VIP ticket). For more info visit febreading.com.
6-9pm | Reading Public Museum’s Stone Terrace Tent | Reading
Celebrate the Asian tradition of an Autumn Moon festival to show gratitude for the bountiful harvest. Follow the slow, easyto-follow movements of Tai Chi with Alice Perry of A Third Eye Energy Arts. For more info visit events.dcnr.pa.gov/event/autumn_ moon_festival_-_tai_chi_program.
5-6pm | Nolde Forest Environmental Education Center | Reading
Sept. 8
Hear Our Voices Team Holly 5K Race in support of Breast Cancer Support Services of Berks County. The whole family is welcome to run (or walk) along the scenic Union Canal Towpath Trail and end the race back at Gring’s Mill to enjoy refreshments, rock and face painting, games, raffles and more. For more info and to register visit bcssberks.org.
10am | Gring’s Mill Recreation Center | Wyomissing
Sept. 13
Mary's Shelter Casino Night
Get your chips ready and come out to support Mary’s Shelter and The PENN Foundation at the 2nd Annual Casino Night fundraiser. Enjoy casino games, hors d’oeuvres, drinks, raffle prizes and more. This event is for individuals 21+. For tickets and more info visit marysshelter.org/events.
6-10pm | Sts. Constantine and Helen Greek Orthodox Church | Reading
Sept. 21
Night at the Museum
Spend the evening celebrating the opening of M.C. Escher’s Infinite Variations at the 12 th annual Night at the Museum. Enjoy amazing food presented by Special Occasions by Panevino, live music, an open bar, silent auctions and, of course, the museum’s galleries. For more info and tickets visit readingpublicmuseum.org/natm.
6-9pm | Reading Public Museum | Reading
Sept. 22
Berks County Rock and Roll Hall of Fame
Rock out and support The Berks County Rock & Roll Hall of Fame, The Mount Penn Preserve Partnership and The Reading Liederkranz at this all-day music event. Enjoy performances by Dragontooth, Daze of My Youth, Josh, Sanction, John King Band, Flamin' Dick & The Hot Rods and more. Rain or shine. Tickets: $25. For tickets and more info visit berkspa.gov/departments/ planning-commission/partnerships/mountpenn-preserve/2024-bcrrhof.
11am-9pm | Reading Liederkranz | Reading
Sept. 27
Cocktails & Classics
Enjoy libations, Jazz music, sweet and savory bites, and live and silent auctions, all to benefit Reading Public Library. For more info visit readingpubliclibrary.org/cocktails-classics.
6-9:30pm | Doubletree by Hilton Hotel | Reading
Thursday, Oct. 10, 2024
Sept. 28
Laney's Legacy of Hope Golden Gala
Dress to impress for the 8th Annual Golden Gala to benefit local families fighting pediatric cancer. Enjoy a night of dancing, amazing food, music, raffle prizes and so much more. Tickets: $125. To register and for more info visit laneyslegacyofhope.org/golden-gala.
5-10pm | Doubletree by Hilton Hotel | Reading
Sept. 28
CASA GALA of Light
$100 per ticket. Sponsorship opportunities available.
Champion for Children honors will be awarded to East Penn Manufacturing and Attorney Susan DeNaro for their work improving the lives of local children. There will be a live auction of art from the Berks County Art Alliance and a fabulous silent auction. Enjoy an enchanting evening of tasty appetizers, live music and mingling with others who care about Berks County's youth. For more info visit bit.ly/BerksGalaTickets.
5-8pm | Bldg. 24 Kitchen & Bar | Wyomissing
Sept. 28
Reading Symphony Orchestra: Brahms 1
Enjoy a relaxing evening with The Reading Symphony Orchestra. The night will feature pieces including Robert Schumann’s Piano Concerto, Beethoven’s King Stephen Overture and Brahms’s Symphony No. 1. Andrew Constantine will be conducting with Stewart Goodyear on piano. For more info and tickets visit readingsymphony.org/event/brahms-1.
7:30pm | Santander Performing Arts Center | Reading
Sept. 14
The Gatlin Brothers
Recent inductee to the Nashville Songwriter Hall of Fame, Larry Gatlin, and his brothers, Steve and Rudy, will take the stage. Enjoy a night of country music featuring hit songs such as All the Gold in California and Broken Lady. For more info visit millercenter.racc.edu/gatlin-brothers. 7:30pm | Miller Center For The Arts | Reading
WCR Center for the Arts 20th Anniversary Gala & Concert
Featuring Julien Labro, hailed as “the next accordian star,” with two-time Grammy Award-winning The Attacca Quartet and the Berks-based kindred musical spirits Hot Club of Reading. For tickets and more info visit wcrcenter.org/eventcalendar.
6pm | WCR Center for the Arts | Reading
Boyertown Oktoberfest
Enjoy German culture and the fall season at Boyertown’s free family-friendly 17th Annual Oktoberfest. Grab a beer, eat some tasty food and enjoy live music, entertainment and various craft vendors. For more info visit buildingabetterboyertown.org/events.
Town Center Parking Lot | Boyertown
All performances at 2:00 pm Pinkalicious The Musical Sunday, November 17, 2024 Puppy Pals
February 2, 2025 Bill Blagg Family Magic Sunday, March 2, 2025
7,
February
39th Annual Fall Festival of the Arts
This year’s festival opens Sept. 13 with an art show featuring the work of Berks County native Nancy Wissinger at Trinity Lutheran Church. On Sept. 22 at Noon in Christ Episcopal Church, bring the family to enjoy puppetry, live music and dragons with a performance of the St. George and the Dragon Puppet Show by Tuckers’ Tales Puppet Theater. Finally this month, on Sept. 29 at 3pm at the WCR Center for the Arts, enjoy Life in Step with Danny Gardner, a Broadway phenom and Reading High graduate. For more info visit fallfestivalofthearts.org.
Various locations in Reading
Fair
There is something for everyone at the Oley Fair. Enjoy carnival rides, farm animals, tractor pulling and bale throwing contests, line dancing, a car and antique tractor show, amazing food, live music and more. It is free admission and $5 to park. For more info visit oleyfair.org.
9am-10pm | Oley Fire Company Fairgrounds | Oley
West Reading Fall Fest
Explore West Reading and enjoy three stages of live music, craft and retail vendors, food, brews, wine and spirits, all from local businesses. For more info visit visitwestreading.com.
11am-7pm | Penn Avenue | West Reading
Hay Creek Festival
Spend the day traveling 200 years back in time at the 48th annual Hay Creek Festival. Sample homemade food and check out early American craftsmen demonstrations, antique engines, Historic Joanna Furnace Iron Works tours and much more. Admission is $10. For more info visit facebook.com/historicjoannafurnace.
10am-5pm | Hay Creek Valley Historical Association | Geigertown
Daniel Boone Dash
Experience the Daniel Boone Homestead’s rich history as you dash through historic scenery. Complete either a 5K or 10K and finish
your morning with snacks and refreshments available at the end of the race. For more info visit thedanielboonehomestead.org/eventdetails/daniel-boone-dash-5k-10k.
9-11am | Daniel Boone Homestead | Birdsboro
Reading Fightin Phils
The Fightins will face off against the Erie SeaWolves in the last few games of their 2024 season. Show your pride on Sept. 3 on Pride Night presented by the LGBTQ+ Resource Center at Kutztown University. Sept. 4 is unused ticket night, and the following night, Sept. 5, the Fightin’ Phils present the Tasting Festiva l featuring craft beer, wine and seltzers. Firework displays will be held Sept. 6-8. For tickets, game times and promotions visit milb.com/reading.
Various start times | FirstEnergy Stadium | Reading
Dog Days at
Setter Ridge Vineyards
Bring your furry friends to the vineyard! Spend the day touring the vineyard with your dog, enjoying music from Smooth Retsina Glow, grabbing a bite to eat at Queen V Wraps food truck, and, of course, sipping on a glass of wine. All dogs must be leashed at all times. For more info visit setterridgevineyards.com.
11am-5pm | Setter Ridge Vineyards | Kutztown
Guts & Glory
Digestive & Wellness Expo
My Gut Instinct is proud to present the 11th annual Guts and Glory: a digestive and wellness expo. Bring the whole family, including your pets, to a day all about wellness. Enjoy healthy food and beverages, live local music, a farmers market, health screenings, educational lectures, a massage tent and more. For more info visit mygutinstinct.org/guts-glory.
10am-3pm | Penn State Berks Perkins Plaza Event Lawn | Reading
NANETTE
ELBOW BOW AND RUFFLE SLEEVE SWEATER
BY HEATHER BAVER | PHOTOS COURTESY BOSCOV’S
Achieve the ideal balance between comfort and elegance. The concept of business casual can feel ambiguous at times, making it challenging to put an outfit together. We consulted the experts at Boscov’s to devise a stunning business casual look for men and women and set us up for wardrobe success.
Vegan leather gives this look a rocker feel, while the skirt’s knee-length hem, combined with a flared cut, is spot-on for wearing in a professional environment. Pleats enhance the design, and the A-line shape provides a flattering fit and makes the skirt comfortable to wear. Best of all, in addition to being animal-friendly, vegan leather fabric is frequently made from a variety of plant-based or even recycled materials.
The black-and-white sweater is a perfect choice to complement the skirt. Since both parts of the outfit are the same classic black shade, it offers an elongated silhouette. It also makes the difference in the soft knit of the sweater and the smooth shine of the leather even more striking. The sweater’s
elbow-length sleeves are a great choice for transitional seasons like the fall. The white, ruffled cuffs stand out in this otherwise all-black ensemble, and the black bows are an eye-catching, fun detail.
Classic black pumps are a wardrobe staple and pair well with this outfit. For fans of capsule wardrobes, these pieces are ideal additions to your closet. You can mix and match the sweater with slacks or wear the skirt with a variety of tops to create even more business casual looks.
Nanette Lepore Elbow Bow and Ruffle Sleeve Sweater: Ticketed $58, Sale $34.80
Vegan Leather Pleated Skirt: Ticketed $68, Sale $40.80
Chinos represent the perfect intersection of stylish and casual. These pants feature a slightly tapered silhouette, and front creases offer a polished look. This cotton fabric is durable yet lightweight and keep you cooler than But, like your favorite they have plenty of convenient pockets. Since the neutral hue goes with every color of shirt or blazer, you can make these pants the foundation of multiple outfits.
In a striking counterpoint, the deep color of the navy blazer pops when paired with the tan chinos. Way back, blazers were connected with collegiate sports and naval lore, but today this versatile piece is simply a standout choice to wear to the office. This classic navy blazer
PRESWICK AND MOORE BUTTON-DOWN SHIRT
has decorative buttons on the sleeves and two buttons on the front, which can be worn open to convey a more relaxed vibe. Sold solo rather than as part of a suit set, blazers make an awesome addition that can be worn with all kinds of pants. Underneath the blazer, a powder blue button-down shirt adds crisp refinement to the ensemble without being too formal. To complete the look, a wider brown belt supports the casual aesthetic. With their smooth, undecorated surface, the brown oxfords provide a stylish and comfortable footwear option.
Preswick
Preswick & Moore Button-Down Shirt: Ticketed $50, Sale $24.99
Chaps Slacks: Ticketed $65, Sale $24.99
BY HEATHER BAVER
an added adornment. Ties are a fabulous way to imbue your outfit with color and dressy style. Full of symbolism, these accessories convey respect and sophistication. Ribbons and ties may have originated in men’s fashions, but they’ve expanded over time to include everyone — even the family pet.
Dress up your furry friend with a colorfully patterned bandana. Besides looking stylish, bandanas can offer protection from hot or cold weather. Dress your pet for special occasions or to make any day feel a little more celebratory. To make things even cooler, each purchase helps benefit dogs in need.
Foggy Dog Bandana (fits necks up to 17”)
fascinating abstract patterns and subtle monochrome prints energize your favorite suit and make it feel like a completely different outfit. For added elegance, pair one of these ties with a pocket square in a matching hue.
John Henry Solid | Textured and Patterned Ties retail price: $24-$35, Boscov’s price: $19.99 Boscov’s | locations in Exeter, Muhlenberg, Wyomissing | 610.779.2000 | boscovs.com
Hair bows are having a moment, and it’s easy to see why people are embracing this fun, dramatic accoutrement. With its dual bows and cascading ends, this bow looks amazing in ponytails or half-up, half-down styles. Textured dots add interest. Choose from white, black or pink to complement any outfit
and Young Ladies Bow Hair Clip | $16
$25.99 | Oasis Dog Spa & Shoppe 2911 Centre Avenue, Muhlenberg 610.816.5492 oasisdogspa
Make it a breeze for your little one to get formal. This pre-tied double bow tie is easily adjustable for a comfortable fit. Blue and white stripes are the classic combo for seersucker fabric. Pair with a matching suitcoat and pants for a dapper look ideal for hot September days.
Hope & Henry Boys' Classic Bow Tie | $16.95 Target | locations in Exeter, Muhlenberg, Wyomissing | target.com
Choose debonaire fun. This tie features a striking plaid pattern of textured, intersecting red and blue stripes. A signature Phillies ‘P’ adorns the bottom of the tie and will catch the eye of fellow baseball fans. Wear it to work or to special events while you cheer on your favorite team.
BY JON FASSNACHT
PHOTOS BY JOHN A. SECOGES, SECOGES PHOTOGRAPHICS
When the leaders of these three Berks-based companies say they feel like a million bucks, it’s not just a metaphor. Though offering very different products and services, East Penn Manufacturing Co., American Barber and Beauty Academy and Solve IT Solutions all have top-notch bottom lines.
The thousands of satisfied clients assisted by Solve IT Solutions have a 900-year-old fictional movie character to thank.
“Do or do not, there is no try,” the legendary Jedi Master Yoda opines in the 1980 movie, The Empire Strikes Back.
It’s a favorite quote of Troy Kantner, the founder, president and CEO of Solve IT Solutions.
“Yoda's quote resonates with my approach to life and business,” the Muhlenberg High School and Albright College grad says. “It's about commitment, determination and the belief that we can achieve our goals through action and perseverance.”
In 2000, Kantner decided to do, harnessing his passion for technology and problemsolving to establish the Wyomissing company.
“I saw a need for tailored IT services that could adapt to the unique challenges businesses face, and I wanted to create a company that could deliver that,” he says.
“It's about commitment, determination and the belief that we can achieve our goals through action and perseverance.”
Technology may be prominent in the company’s name, but the business is more concerned with the other side of the keyboard.
As Solve IT states on its website: “We don’t serve technology; we serve the people who rely on it.”
“What sets us apart is our ability to truly listen to our clients and understand their needs,” Kantner says. “This enables us to deliver personalized services that are not just effective but also forward-thinking.”
Those offerings include managed services, data hosting, cyber security, network solutions and Microsoft 365 services.
Its workforce is 24 strong, a team that has grown significantly since its inception, especially over the past five years. That growth and an expansion in services caused Solve IT to move eight times in 12 years before finally landing at its current location on North Park Road.
“Running Solve IT today is vastly different from the early days,” Kanter says. “The scale, complexity and pace have increased, but so has our ability to innovate and adapt to the ever-changing IT landscape.”
That landscape has recently been rocked by an innovation with the potential to change nearly every aspect of our lives in ways society still grapples to comprehend: artificial intelligence.
“AI is a game changer for the industry, offering unprecedented opportunities for efficiency and innovation,” he says. “For Solve IT, it means staying ahead of the curve, embracing new technologies and integrating them into our solutions to better serve our clients.”
George Ortiz was cut out to cut hair.
His hairstylist mother established a beauty salon in their house during his childhood, helping him develop an interest and a passion for barbering at a young age, which evolved into an interest in business and entrepreneurship.
“The success we've achieved is a testament to everyone's hard work and commitment to excellence.”
It was something he wanted to pass along. “I achieved a great deal of success early on as a professional barber and realized that the principles and practices that led to my success
could benefit others,” he says. “I wanted to share this recipe for success, which fundamentally revolves around being a true professional, something I felt was lacking in our industry and still stands as one of our core values.”
That led Ortiz to found American Barber and Beauty Academy in 2012. Originally just a barber program, the nationally accredited career college provides comprehensive education and hands-on experience to its students. The discounted services it offers to the community allow its students to practice their skills in a realworld setting.
“Many of our clients appreciate the mutual benefit of this arrangement, where they receive quality services at a great price while also supporting our students in their education,” says Ortiz, whose academy features a fourperson administrative team and 14-strong education team.
Its success allowed the academy to move to its current location along Lancaster Avenue, Reading, in 2020. Conceived by renowned salon designer Michele Pelafas, the 10,000-square-foot site is nearly five times the size of its original
location. That allowed the academy to broaden its program offerings to include cosmetology, esthetics and nail technician training.
Its student capacity also greatly increased to 120 from 24. Ortiz says he keeps in touch with some of the more than 1,000 students who have graduated from the school's programs, especially the early-stage students he trained Though his institution’s first expansion was successful, Ortiz says there are no immediate plans to branch out further. He aims to continue growing from within by strengthening the academy’s client base and maintaining full classes.
“I aspire for our school to become a destination institution, attracting people from increasingly distant locations who are eager to be part of our exceptional programs,” he says. “It’s been a long and hard journey to get to where we are today. It's incredibly rewarding to see how far we've come, and I'm deeply grateful for the dedication of our staff, the enthusiasm of our students and the support of the community. The success we've achieved is a testament to everyone's hard work and commitment to excellence.”
East Penn Manufacturing’s beginnings couldn’t have been more humble. Following World War II, Air Force veteran DeLight Breidegam, Jr. and his father founded the company in a one-room creamery, rebuilding old batteries.
Quite a bit has changed in the ensuing eight decades. The Lyon Station-based company now tops the list of largest employers in Berks, employing more than 7,300 in the county and thousands elsewhere. Its nearly 500-acre main campus is the world’s largest single-site lead battery manufacturing facility. East Penn also has facilities in Iowa and Texas, a distribution network that includes 77 warehouses and 4 distribution centers across the U.S. and Canada and numerous subsidiary companies.
But it remains humble, never forgetting its roots despite sprouting across the globe.
“East Penn is deeply rooted in Berks County,” says Chairman Dan Breidegam. “My father and grandfather founded the company in the tiny town of Bowers in 1946 and would
work day and night with the goal of producing 100 batteries a day. Today, we serve customers around the world with over 515 different types of batteries.”
The family-owned business remains a family affair. Dan Breidegam, DeLight Breidegam, Jr.’s son, joined East Penn in 1974, becoming chairman in 2015. Three of the founder’s grandchildren also have roles with the firm.
East Penn has sustained its success by focusing on sustainability. The company’s business decisions are driven by its mission to power a circular economy, a representative from East Penn says, something it spotlights with its Power2Recycle educational campaign. Its business model allows the company to conserve natural resources and create value from waste. East Penn reuses most of the materials that result from producing new products, then closes the loop with a distribution system that recycles used batteries when it delivers new products. The company is also planning a decarbonization program.
A beloved local business leader, DeLight Breidegam, Jr. fostered a reputation of being a man of the people, frequently conversing with employees to get their feedback. Dan Breidegam has continued many of the traditions started by his father.
East Penn has been honored as one of the Best Places to Work in PA for many years since that list’s inception in 2000.
Employee-focused events include dollar lunches, an annual picnic at Dorney Park and “Appreciation Week” in October.
“
...at East Penn, we’re used to change, and we remain dedicated to growing and innovating through these challenges .”
The focus has paid off. There are more than 600 members in East Penn’s Century Club, which honors employees who have reached 100 years of combined service and age — for example, a 60-year-old employee who has worked for the company for 40 years.
Nearly 80 years on, East Penn shows no sign of slowing down. It’s primed to benefit from many advances, including the further electrification of vehicles and carbon reduction initiatives, which will require a significant storage assist from batteries.
“There’s no question about it, we’re living in a world that is rapidly changing,” says CEO and President Chris Pruitt. “New and advancing technologies being introduced to the market today are demanding more energy than ever before, which can create some challenges. But at East Penn, we’re used to change, and we remain dedicated to growing and innovating through these challenges as we continue to provide energy storage solutions for the world’s expanding needs. However, we know that one thing simply cannot change, and that is our unique culture that empowers our employees so that together we can help make lives better, one battery at a time.”
Thank you for selecting us the 2024 People’s Choice Insurance Agency. We’re feeling Glamorous about it.
Berkshire Investment Group is an independent wealth management firm that has been aiding clients for more than three decades. Their experienced team has served multiple generations of clients and their families by offering comprehensive financial planning and investment strategies customized to each individual’s and family’s needs.
From the beginning, the firm has been affiliated with LPL Financial, the largest independent broker/dealer in the nation, as reported by Financial Planning magazine, 1996–2023, based on total revenue. Berkshire Investment Group is well regarded in the industry for providing personalized service and comprehensive advice and guidance. They provide a variety of services, including stocks, bonds, mutual funds, IRAs, retirement planning, wealth management programs, retirement plan rollover services, annuities, employer sponsored plans, life insurance and college 529 plans.
OCTOBER 10th-13th
OCTOBER 18th 5-9pm
BY JON FASSNACHT | PHOTOS BY HEIDI REUTER
Bad bosses are quick to blow their cool. Great bosses are quick to show they’re cool. Here are three local leaders who put the “super” in supervisor.
It didn’t take long for New Castle Lawn and Landscape to impress Tyler Weisman. That happened almost immediately
“I was impressed just pulling into the facility, walking in, getting to sit down with the ownership team, talking to the sales manager at the time,” says Weisman, who began four years ago as a sales account executive at the Birdsboro business before moving up to sales manager. “The culture really blew me away.”
It’s safe to say New Castle feels the same way about Weisman.
“Tyler is an exceptional leader,” says Tricia Williams, vice president of sales and marketing. “He goes above and beyond to support our team's growth and well-being. Tyler's leadership style not only promotes professional development but also creates a sense of belonging and camaraderie among the team. He truly makes us feel comfortable asking questions and sharing our perspectives — it's a testament to the positive culture he's cultivated. We couldn’t ask for a better leader, boss and friend.”
Weisman is quick to share the credit, praising the work ethic and openness of his sales team, part of the nearly 100-strong employee base at the company.
“They're always willing to learn,” he says. “We're all learning together. In today's world, there are always new trends; there are always new things that are going to come up. I love that they're always willing to provide me feedback because I'm learning too. I want someone to tell me if I've made a mistake so I can grow from it.”
New Castle is celebrating its 30th anniversary this year. Offering hardscaping and outdoor living design, landscaping, lawn care treatment, tree service, garden maintenance and more, the business was voted “Best Lawn & Landscape Company” in these very pages.
“I'll put that back on the leaders that we have here,” Weisman says. “I'm not a micromanager. I don't have the energy. I don't have any interest in doing anything like that. I want to see people making their
own decisions, and I want to have a team of leaders, and there's only one way to let that happen: that's to let people make their own mistakes and their own decisions. I'm proud of our team.”
Not surprisingly, the Governor Mifflin graduate calls himself a big people person who loves the
outdoors and spending time with friends and family, including his 7-year-old daughter.
Also not surprisingly, he credits his team for putting him in a position to be called a cool boss.
“That’s what it’s all about,” Weisman says.
ONE OF MY FAVORITE PHRASES IS ‘I LISTEN TO LISTEN,’ AND THAT RESONATES WITH MY STAFF. ”
The recruiting industry has a high rate of turnout and burnout. Third-generation family-owned Gage Talent & Business Solutions (Gage Personnel) in West Reading continues to buck that trend thanks to its culture.
“We're family-centered, and because it's a family-owned and -operated business, worklife balance is absolutely of top importance,” says Annmarie Morganti, director of operations and recruitment solutions. “It speaks volumes to our company culture, our leadership team internally, just how we treat people.”
Morganti, who oversees the company’s team of recruiters, is a prime example of that. She’s nearing her 20-year anniversary with Gage
and says she plans to stay there for many years to come.
That’s welcome news to her co-workers.
“Annmarie fixes all things IT, is an awesome mom, friend and great human,” says Debbie Ramsey, director of human resources and client/community relations at Gage. “We are so lucky to have her.”
Ramsey’s sentiments were seconded by Kristi Gage, a member of the family’s third generation of owners. Not a bad person to have in your corner.
Morganti describes her style as hands-on; she says she is always willing to jump in and help. Having performed many of the jobs at the firm over the past two decades, her wide-ranging repository of
in-depth knowledge allows her to assist with almost any task.
And she makes it a point to always be available and attentive.
“One of my favorite phrases is ‘I listen to listen,’ and that resonates with my staff,” she says. “Because to be able to be a good manager, you really do have to listen, and you need to be able to work and provide creative solutions to the team and give everybody the opportunity to bring their ideas to the table so we can get to a solution. And, of course, we like to win. We celebrate all the wins. We like to have fun, but we also get the job done.”
The company employs about 20 at its corporate office, but that doesn’t come close to reflecting the number of jobs in which it is involved.
“When people ask us how many employees we have externally, it's hard to say a specific number simply because we do the contract staffing, the direct hire solutions, recruitment,” she says. “We place thousands of employees. They may never be on our payroll, but they are in their employment, based on how Gage got them there.”
When asked to name something she is most proud of during her time there, she mentioned helping a local company expand into different states. It wasn’t exactly something Gage had done prior to that request.
“It was a great opportunity for Gage to step into a different kind of role and just help create solutions where their company didn't have the resources,” she says. “We were able to step in and be an extension of their HR department, which then supported their recruiting, onboarding and retention efforts.”
Only expected to last a few months, the project ended up expanding over multiple years, launching Gage into kind of a whole new realm of services.
Her free time isn’t all that free thanks to her two kids, who keep Morganti and her husband quite busy with school activities, sporting events and the like. But she relishes being busy with them and makes it a point to enjoy it while it lasts.
“My daughter just graduated from high school,” she says. “It’s a reminder to be present in the moment because it really does fly by.”
Why did the employee get fired from the calendar factory?
He took a day off.
(Pause for groans)
This type of dad joke might be heard at the beginning of a YMCA of Reading and Berks County meeting, sandwiched between discussions about success stories and selfimprovement. It’s one of the ways President and CEO Phil Borup keeps things from getting too serious.
“I can be stoic and smooth and keep everything confined within my leadership position, but one of the things that I like to do is to open the door a little bit and let my employees see the man, the person,” says Borup, who joined the organization nearly two years ago after a stint at the Montana YMCA.
“Doing these dad jokes is one of the ways that I help my staff let their hair down and get to know me,” he says. “I've learned over the years that if you're willing to open up a little bit, be a little bit vulnerable, your staff are more likely to gravitate and work under those circumstances because you've been willing to share a piece of who you are.”
That’s especially important at the sprawling YMCA of Reading and Berks County. The 166-yearold organization has five branches across the region along with an early learning center, housing and a daycare and pre-K at its Reading location.
Tightening up the structure, creating an overarching umbrella that allows everyone to act as synergistic parts, is one of the most important things Borup has done since taking the helm almost two years ago, says Christina Faller, vice president of marketing and communications.
“He genuinely cares about people, which I think makes him a
really good fit for the Y,” she says.
“He empowers everybody. He wants you to see the big picture and understand how you fit in. But he's open to ideas. He wants you to succeed, and he wants you to feel empowered to make decisions and do your job well. And he trusts his team. I think that's a big piece of empowering people.”
She also highlighted his willingness to volunteer for decidedly non-boss duties. Borup has visited the organization’s branches dressed as Santa and once had a bucket of ice water poured on him while wearing short sleeves outside in January during the YMCA’s Marsh Madness Plunge benefit.
“
HE EMPOWERS EVERYBODY. HE WANTS YOU TO SEE THE BIG PICTURE AND UNDERSTAND HOW YOU FIT IN. ”
Borup joined the YMCA in Montana about 12 years ago after working in home healthcare and physical therapy. He and his wife loved it there, but they wanted to strengthen their relationships with their two grown sons, who lived in Philadelphia. Having previously worked in King of Prussia, Borup began looking for YMCA openings in southeastern Pennsylvania.
“We felt the YMCA of Reading and Berks County was right for us,” he says. “So I applied and got the job. The area is beautiful, the people are beautiful, and we're so grateful to be here. We feel like we're having an impact in the community and
at the Y. Our relationships with our boys are really strong. I just recently moved one of my sons to Harrisburg. So our choice of Reading was perfect because we're right in the middle of Philadelphia and Harrisburg.”
In his free time, he’s a foodie who enjoys hiking, archery, cars and music. Fun fact: in college, country singer Tanya Tucker tried to recruit him to be a backup singer.
And, of course, you can often find him gleefully disseminating dad jokes, like during one of his recent trips to the bank.
“I said, ‘I want you guys to have a joke you can tell people,’” he recalls. “So when you go home, say: ‘Hey, you know that I work at the bank, right? I'm a bank teller. And this elderly woman came in today and asked me to check her balance. So I pushed her over.’”
Indulgeinourmouthwateringdishes madewithfresh, high-quality ingredients. Fromsizzlingsteakstoflavorful pasta dishes, wehave somethingforeveryone.
BY KYLIE FRAIN
You may not be thinking about filing your taxes in September (with tax season still being months away), but now is the time to start preparing. Fall is the perfect time to get everything together, whether you are filing independently or with an accountant. Stephanie Atkins, senior manager at Herbein in Wyomissing, shares a few tips to make tax time less stressful
2. IF YOU’RE FILING YOUR OWN TAXES… ASK YOURSELF IF FILING INDEPENDENTLY IS TRULY THE BEST CHOICE FOR YOU. KNOW YOUR
You’ll start receiving tax forms at the end of January (for the subsequent tax year). Tax returns are due April 15, 2025. You can apply for a six-month extension to file your taxes, but it is not an extension to pay your taxes. Should the extension be approved, your tax returns would be due October 15, 2025. 1.
experienced no major changes in your life this past year, then you are probably good to go. However, if you have seen a job change, got married, have had children, received an inheritance, became selfemployed, participated in any stock auctions or experienced any other major life change, it would be a good idea to give a professional accountant a call.
After all, it can be intimidating. Sometimes taking the hand of a professional may be what you need to feel confident you are doing everything correctly. If you have
Most individuals fill out their W-4 form once when starting a new job and rarely look at it again. But it is a good idea to on your withholdings annually sure you are having enough federal tax money withheld. The IRS has a calculator to help. To access this resource visit irs.gov/ individuals/taxwithholdingestimator.
If you haven't used an accountant in the past, Stephanie warns that one may not be able to assist you if they are approached well into tax season. “I would suggest that people reach out to an accountant or an accounting firm sooner rather than later. Most likely if you reach out in February or March, they might not be able to file your taxes on time,” she says.
2 2.
If you have a major life change that will significantly impact your upcoming taxes or you just want advice to prepare, reaching out to your accountant now is a great idea. Meeting with your accountant to make a plan in the last half of the year is a great way to stay on top of your taxes.
3 3.
“WE DON’T KNOW THE T HINGS YOU DON’T TELL US.”
“I love when a client has a list of things they did throughout the year,” Stephanie says. Letting your accountant know exactly what is going on in your life is your responsibility. If you have multiple jobs, you have multiple W-2 forms that need to be completed. Inventory your assets. Understand where you have assets that may require a taxable event such as investment accounts, IRAs and bank accounts. Keep a list of any charitable contributions you made, loans you have and possible tax credits you may qualify for so you don’t miss any opportunities to make deductions.”
Eager to reach your financial goals with a bank that won’t change names or leave town? At Fleetwood Bank, you can manage all of your individual and business financial needs at the intersection of convenience and personability. With a community bank, you benefit from fast loan decisions made locally.
You work hard for your money, so it’s important to have businesses to back you up when it comes to managing it.
Looking for a bank or credit union? A business to partner to grow your wealth? Learn more about a few in Berks on this page.
“Personalized local service from professionals who live and work in the area. Highly recommend as a place for you to choose to do business — I wouldn’t bank anywhere else! Every time I visit, they make me feel very welcome. It’s like having old friends.”
Now more than ever, financial planning matters! In today’s challenging environment you need the confidence to know that your advisors understand what’s important to you. At Financial Planning Advisors, we are attentive enough to reevaluate a new approach when factors change and shift. Call us today. We offer a complimentary consultation when you partner with us for financial planning services.
For Berks Countians looking for a truly local
and
needs and more are met with the
service they call “younity.”
BY DONNA REED
PHOTOS BY JOHN A. SECOGES, SE COGES PHOTOGRAPHICS
Pat McGinty is a driven man. and the drive is actually literal.
Pat has made vintage vehicles his avocation. Along with his wife Courtney, he’s established a downtown Reading that is like no other in the area.
Not familiar with the business? Chances are you’ve passed it often as you drive west on Washington Street from City Park. Glancing to your right, you’ve likely noticed a couple of vintage cars or trucks displayed in the huge picture window and wondered: “What is that place?”
If you’ve not made the time to stop by, you may want to do so after learning more about the business, McGinty Motorcars. Its building, unique vehicle inventory, owners and staff make it an outstanding site
Pat and Courtney acquired the property and started their business in April 2022. “We were fortunate that it was in turnkey condition,” says Pat.
The previous owners, Fred and Shelly Baker, spent two years gutting and rehabilitating the century-plus-old structure with a new roof, drywall, plumbing and electricity. They created work and residential spaces that honor the past while satisfying the needs for the business of showcasing, selling and servicing vehicles.
Pat notes with pride and some awe that the Bakers had all 1,152 glass panes, most of which remarkably were originals, cleaned as part of the renovation. They also created an 1,800-square-foot, three-bedroom, two-bath apartment above the showroom fronting Washington Street, incorporating and retaining historic features including stained glass windows and hardwood floors.
The autophile in Pat basks in the history of the building, which is inextricably linked to vehicles and transportation.
The structure was built by the City of Reading in 1910 as a horse-drawn trolley depot. (The original stable building still exists nearby on Mulberry Street.) Within the ensuing decade, however, electric trolleys took hold, and by 1921, the city sold the property, which became the site of the Oldsmobile Company of Reading. That use continued through the end of World War II in 1945. For the next six decades, a variety of businesses utilized the large building, which continued to deteriorate prior to the Bakers’ acquisition of it.
There is nearly 6,100 square feet of garage space plus the 1,000-square-foot showroom and office. The shop is 39 feet by 140 feet with a 30-foot, two-tiered roof, vintage steel frame with all of those glass panes. Pat notes the recent addition of a steel staircase to utilize the loft area for storing parts and materials.
Today, the cavernous trolley barn, which stretches nearly one third of a city block, holds both a breath-taking display of classic vehicles as well as the state-of-the-art service center staffed by skilled technicians. Robert Delgado, who started out with the Bakers, has a clear affection for the establishment where he’s worked for 18 years. Auto experts Tim Griesser, service manager, and Tyler Winchell, service mechanic, join Delgado in true professional pride in their workplace. Kevin Merced-Colon is another go-to repair expert. In addition to the vintage vehicles, the crew also services newer work vans, cars, trucks, SUVs and minivans.
Robbie Campbell, a college student, is marketing McGinty Motorcars through the firm’s website and various social media platforms, including YouTube. Robbie also serves as the company runner and races go-karts in his spare time.
On a beautiful spring day, an orange VW Beetle greeted visitors. During business hours, Pat makes certain one of the featured vehicles is parked in front of the open garage doors to invite customers as well as passersby to stop in for a deeper classic car dive.
Among the inventory that day a sampling of the intriguing vehicles the McGintys have acquired or sold on consignment were:
• A 1977 grey-and-black Rolls Royce Silver Shadow II with 42,000 miles this pristine 5,000-pound V-8 6.5-liter luxury sedan is not for the buyer seeking fuel efficiency. ($29,996)
• A 1978 Fiat Spider, a one-owner sports car with 17,000 miles. Owned by a Lancaster County man whose name, in line with Fiat corporate tradition, is engraved on the dashboard. ($34,496)
• Two MGs, a blue 1980 with 94,556 miles and an orange 1978 with 29,415 miles. ($14,996 and $13,996, respectively.)
• A 1931 yellow-and-black Buick Series 50 Sport Roadster, private owner since 2003, with 52,238 miles. Straight 8 with a three-speed manual and rumble seat. White convertible top, brown interior, red wire wheels with white walls. ($39,996)
• A red 1979 Pontiac Firebird Trans Am threespeed automatic with only 7,382 miles. This car was featured in a 2020 Netflix movie. ($42,996)
• A red 1959 Volkswagen Karmann Ghia fourspeed manual with 113,928 miles. ($25,996)
All vehicles are painstakingly detailed and photographed. Indeed, an average of 100 photos of each vehicle are displayed on the company website, enabling customers near and far to really get close-up views of every interior and exterior aspect.
“We get a lot of feedback about our transparency regarding our online information,” says Pat, “and that’s important to our reputation.”
Pat knows a good deal about the car business. His experience started just out of high school, and he worked for several dealerships and Cox Automotive/AutoTrader/Kelley Blue Book as an advertising consultant, receiving awards and recognition for his accomplishments. In the past decade, he owned a more traditional car dealership on Route 1 in Langhorne, Bucks County.
But the commute from the couple’s Morgantown area home was wearing, and when Pat found the opportunity to acquire the Reading establishment, the path forward was clear.
“I remember when he sent me the text message that said, ‘This is my dream place,’” Courtney recalls with a smile.
Indeed, the new commute to Reading, only 25 minutes, has been a boon to more family time, something especially important to sons Wellington, 9, and Hudson, 7 (yes he was named in honor of the legendary car brand). When not in school, the boys love spending time at the business.
“The vibe here is just unbelievable,” Pat says.
Noting that the vintage vehicle inventory is unique is clear, but the McGintys have dealt with some cars that are so much more than that.
Three really amazing vehicles set the pace.
“We had a 1985 Aston Martin Lagonda,” Pat says. “Only 25 were brought into the United States that year, and brand new it cost $150,000. We sold it to the Beverly Hills Car Club in Los Angeles in late 2023, and I understand they are still restoring it.”
The second was a special edition 1973 Karmen Ghia sport edition with only 200 to 300 produced in total. It was purchased and shipped to St. Louis, and the buyers had it moved with them when they retired to Florida.
Then, there was iconic singer Willie Nelson’s red 1980 Mercedes 450 SL (convertible with hardtop). The singer bought it new in May 1980 in Atlanta, the same year his trademark song On the Road Again topped the charts. It came to McGinty via a later owner and had 143,000 miles. The documentation verified Nelson’s ownership, and it soon became a vehicle sparking intense interest, garnering regional and trade media coverage.
Among those hearing of its availability was a corporate CEO in Virginia Beach, VA, who moonlights playing Willie Nelson songs at local venues. He now drives to those gigs in Nelson’s vintage car.
In another celebrity-related sale, a cherry-red 1961 VW Beetle became the proud possession of Funkmaster Flex, a DJ, rapper, record producer and host on New York City's Hot 97 radio station.
Pat says his customer base is pretty much split 50/50 half from Pennsylvania and nearby states of Ohio, Maryland, Virginia, New York and New Jersey and those from further afield. The furthest he’s shipped a vehicle is to Alaska. He’s also fielded cars from Germany and other nations.
“We’re good with our footprint,” he says.
In addition to the vintage cars, McGinty acquired a lot next to his property fronting Mulberry Street from which he sells newer used or everyday cars, trucks, minivans and service vans. These vehicles are also featured on the website inventory page.
Close to home, City of Reading Deputy Police Chief Javier Ruiz, a classic car owner and aficionado, has dealt with the McGintys, selling a 1969 pink Volkswagen Beetle with 76,000 miles he’d had for two years and a 1988 bright orange Volkswagen Vanagon camper with 130,000 miles he’d owned
“We did a lot of camping and have lots of memories with that Vanagon,” he says, “especially my son, now 21, loved that as a kid. We’d drive to my brother’s house, pop the top and sleep over in his backyard.”
Ruiz is pleased with the vehicles’ new owners. The Beetle has stayed local in Berks while the Vanagon is the delight of a recently retired couple in North Carolina.
“It was a good experience working with Pat,” says Ruiz. “He found great buyers. When you buy these cars, you buy them for love.”
The McGintys love the stories associated with the vehicles.
“I feel that we’re helping preserve automotive history,” says Courtney, noting the role Reading, particularly the Duryeas, played in that history.
Courtney’s background is in the construction business where she spent 23 years helping her dad by doing his accounting. These days
He remains amazed that a woman who showed interest in a 2012 Scion with 60,000 miles, being sold on consignment from a retiring area eye surgeon, unexpectedly showed up on site. She’d driven 850 miles with her son to look at the car, bought it, and had it shipped back to her home.
she’s doing the bookkeeping for the couple’s business. An antiques devotee, she’s also been collecting, along with Pat, vintage automotive signs, license plates and related memorabilia, adding to what was already in the building when they acquired it.
Working with the Berks History Center, they located an original sales receipt from the Oldsmobile Company of Reading along with a photo of the dealership. Carefully framed and matted, that holds a prominent location in the showroom where alternating vintage cars are displayed.
The showroom also boasts a 1930s-era gas pump and a circa-1981 Atari machine.
Pat appreciates the seasonal touches Courtney adds to the huge display windows. In the summer, she featured picnic baskets, a croquet set and baseball gloves and bats, among other items. In the winter, Santa figures prominently with a late-1920s Model A Ford.
Just off the showroom is a small kitchenette area, laundry, restroom and shower, available for anyone to freshen up after long days, especially if they plan to stay in town to catch a show or game.
With two and a half years under their belts at 1041 Washington St., the McGintys are looking to get ever more involved in city and county organizations and activities. They’ve run ads on local radio station WEEU and donated funds and helped sponsor some local events.
Keeping that garage door open with an enticing vehicle to welcome visitors is important to them.
“I encourage people to stop in,” says Pat. “I’ve had people say they’re now going out of their way to go down Washington Street to see what’s in the window.”
The couple sees the city as being on the rise and, in their mid-forties, they expect to be able to invest the time and energy to do their part.
“At the end of the day, we want to put a good spotlight on Reading, put Reading on the map in a good light,” says Pat. “We got a lot of feedback asking why we’d open a business here. Ultimately, we’re trying to bring more business people here I think we’ll be here for a long time.”
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BY MARIAN FRANCES WOLBERS
Berks County has a long history of beer brewing. No surprise, considering that German Palatine immigrants brought not just the craft of beer making but pretzel making and numerous other skilled traditions. In recent years, a burgeoning new breed of brewers started contributing their own beers, sours and stouts to the regional scene, often with restaurants serving stellar fare. Here are just three of many outstanding craft breweries to visit, highlighting which beverages sell best and what makes them such terrific destinations.
A microbrewery described as “adventurous,” Saucony Creek has created beers that attract a solid following. Their two locations serve food as well, with luscious burgers always on the menu, plus many New American-style dishes.
According to co-owner Kirby Powell, the favorite beverage is easy to identify: “IPAs! They have been most popular and continue to be,” says Powell. “We introduced a new IPA this year named Hayzeey, an IPA that’s 6.3 percent [abv]. We’re constantly experimenting with hops and different flavors.”
Naturally, Powell says, people’s tastes vary seasonally. “In the summer we have a shandy — a lighter, fruit-flavored style such as Mandarin Orange, Peach or Raspberry-Lemonade Shandy. In winter, we shift back to a very popular Cranberry Shandy. With no artificial flavorings, they feature vibrant, natural flavors.”
Another huge success is Maple Mistress brew, “introduced in
September up through the fall and into Christmas,” says Powell. Customers love the flavor profile. “Some say the taste reminds them of pumpkin pie, with its cinnamon, nutmeg and maple syrup.” This fall, Powell shares, “Karamel Mistress will be a new variation.”
Their dark beers do best in late fall and winter. Powell says, “People like the big, dark, roasty beer experience. It’s like sitting by a fire on a cold night. We do a porter and a stout, working with local coffee roasters for the coffee stout.” As for sours, they usually have one or two on hand.
September finds the Kutztown location hosting a Wiener Dog Race. (Look for our web exclusive online!)
Gastropub: 15032 Kutztown Rd., Kutztown | 610.683.3128
Franklin Station Brewpub: 100 S. 7th St., Reading 484.755.5680 | sauconybeer.com
“IPAs are the most popular,” says owner Sam Mengel, “but we have a lot of dark beers as well. We do brown ale, red ale, some stouts — and we have at least something in the dark category all the time. We’ll do a black lager for Oktoberfest too.” In warmer months, “we offer lighter-style lager.”
A restaurant and brewery like Oakbrook, continues Mengel, “is built on regulars.” If you’re new to Oakbrook, count on a friendly reception. “You’ll probably hear questions like ‘Where are you from?’ and ‘What kind of beers do you like?’ and so on,” he says. Every Wednesday, a cycling group comes in, about 20 people. “They’ll go for a ride, like along the Schuylkill River Trail, then come back and drink beer and eat pizza.” Thursday nights are when trivia groups
gather to compete. “Those two nights are always busy,” laughs Mengel. “It’s a blast.”
People also flock to the Cousins Maine Lobster food truck, which arrives every other month. Beer pong, corn hole games and special events abound. During Fall Festival in West Reading in September, Oakbrook is partnering with Comalli Taqueria in a beer garden. Mengel points out, “We’re very family-friendly.”
Their Detroit-style pizza is like a pan pizza, rectangular, crispy and cheesy. “The cheese goes right up to the edge and caramelizes on the edge of the pan,” says Mengel.
628 Park Avenue, Reading 484.755.5289 oakbrookbrew.com
Savana Comeriato at Other Farm Brewing reports, “Our most popular beer is a double IPA called What’s With All the Bears? The name hooks people!” she laughs. “Maybe it’s because they see all the bears around Boyertown.” Indeed, numerous painted, life-size fiberglass bear sculptures adorn the sidewalks outside businesses. “This is a strong beer,” she adds, “about 8.2 percent [abv] and with a very hoppy profile — almost like a West Coast profile.”
The company makes other craft beers and cider, she says. “The cider has become more and more popular in recent years.” A favorite is Frecon Farms Crabby Granny, strong cider blended with crab apples. To introduce newcomers, The Other Farm offers very affordable flights “a good way to taste all the different beers we provide,” asserts Comeriato.
“Also, we have great variety for those who like pretty low-key lagers and wheats — there are 20 taps in total — all the way up to sours.”
Prefer stouts? “They’re normally pretty strong, like coffee stouts and imperial stouts,” says Comeriato, “and we offer them year-round.” A key event is the yearly [fall] Pickfest featuring bluegrass out in the backyard where the Colebrookdale train comes by. “We do all the beer, cider and food and have a huge lineup of local musicians.” Foods are locally sourced and the Nashville Fried Chicken Sandwich, hand-cut French fries and artisanal pizza are exceptionally tasty.
128 E. Philadelphia Avenue, Boyertown | 484.415.0741 theotherfarmbrewingcompany.com
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