Lehigh Valley Style August 2022 by Innovative Designs & Publishing, Inc.

TAKE A BOW, ABBY. Y O U D E S E R V E I T.

Cancer didn’t know what it was up against. Abby defeated cancer when she partnered with the only children’s hospital close to home. With the most comprehensive children’s care in the region, including more than 30 pediatric specialties, we help kids get back to being kids. Learn more at LVHN.org/children or by calling 888-402-LVHN.

SAVE BIG

ON BACK TO SCHOOL

The hottest brands for less. Shop our outlet stores for all the clothing, shoes and accessories students want for Fall 2022.

Cheryl Doll, Compass Point Family Business Advisor

BUSINESS STRATEGY

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GOVERNANCE

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SUCCESSION

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Owner Kris Kollevoll & CEO/CFO Tim McNair, BRD Noise & Vibration Control, Inc.

FINANCIAL GAPS

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NEXT CHAPTER

THERE ARE COACHES. THERE ARE CONSULTANTS.

THEN THERE IS COMPASS POINT. Successful Businesses. Aligned Ownership. Stronger Families.

610.336.0514 Compass Point Consulting LLC

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Old Weyhill

River Vista

Spring Hill Farm

One of the most noteworthy properties on the market in a generation, located in the exclusive enclave of Old Weyhill, where Bethlehem Steel developed properties for executives and guests. Walking distance to Weyhill Golf Course. $7,950,000

Secluded in a dramatic setting, this custom-crafted Bucks County contemporary is as unique as its location. The 5,000 sqft cedar home overlooks the river through walls of windows, balconies, & decking. 5 bedrooms, 2.5 baths. $3,100,000

Own a piece of history in this stunning stone home built c.1837. Antique touches and colonial-era inspired colors mingle with modern amenities for the ultimate in luxury country living. Updates include 2020 slate roof. 4 BDs, 2.5 baths, $849,000

Santee Mill Estate

Federal Classic

Maison Vue

The lovely 22 acre estate sits stop long private drive, one of the few large parcels remaining in North Bethlehem. This hidden gem was designed & built with care, needing only your TLC to recapture its original glory. 6 BDs, 5.5 baths. $1,495,000

Set along one of Historic Bethlehem’s prettiest streets, this stately brick home is a picture-perfect blend of old & new. Beautifully maintained with recent renovations, the c.1900 home offers in-town living at its best. 4 BDs, 2.5 baths. $675,000

Situated on a cul-de-sac bordering preserved farmland sits this European-inspired home. With its expansive long range views and vistas, quiet surroundings combined with the privacy of country living in Parkland SD. 5 BDs, 4.5 baths. $1,100,000

Terre de Bisches

River’s Edge

Deer Trail Woods

Over 13 acres surround this farmette, with naturalized fields, spring-fed pond, and tall trees, animal denizens make frequent appearances and inspired the property’s name, Terre de Biches, French for “Land of Deer.” 4 BRs, 2 baths. $990,000

Located in scenic New Hope, this 0.21 acre parcel offers panoramic views of the Delaware River. Ready for a new owner to customize it to their vision, the property includes mature hardwood trees, evergreens, ivy and honeysuckle. $1,900,000

This 3.5 acre parcel is the ideal location to build a country home. Set on a quiet road in Springfield Twp, mature hardwood trees provide a natural backdrop for a future home. Nearby Lake Nockamixon is a popular spot for outdoor recreation. $189,000

CONTENTS

PHOTO BY ALISON CONKLIN

August

10 THIS MONTH’S PICKS

What We’re Loving Right Now

13 TRENDING NOW

News, Notes & Quotes

18 GET THE GOODS FD Market

21 ASK THE EXPERT

Manifest a Magical Life

25 GUEST CONTRIBUTOR The Keys to Being a Savvy Single

28 5 THINGS

Monthly Meetups

30 FROM PARKLAND GRADS TO FEMALE FOUNDERS 34 LEHIGH VALLEY STYLE ’S INFLUENTIAL WOMEN OF THE YEAR 56 INSIDE DISH

Sports and Social Allentown

60 BEYOND THE MENU Learn more about pastry chef Meredith Wong, pg. 60

Honey Graham Cookies, Meredith Wong

62 DINING GUIDE

Where to Go to Please Your Palate

COVER PHOTO

Brianna Keefe, Founder & CEO of Toastique, shot by Alison Conklin

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

64 DRINK THIS Cholado

“

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Stephanie, Trexlertown

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EDITOR’S LETTER

3 THINGS

our publisher, Pam Deller, is looking forward to this month! pdeller@lehighvalleystyle.com

We shot our 2022 Influential Women of the Year on location at Pocono Palms, which gave us the perfect boho-chic vibe for this photoshoot!

Stocking up on Stashers (I’m obsessed!) at FD Market in Easton.

Women to Watch Here at Lehigh Valley Style, we never stop being amazed by the incredible women of our community. In every edition of the year, we are featuring talented and accomplished women, and we hope that as readers, you are as inspired by them as we are. But we take it a step further with our August edition, dedicated entirely to the influential women of our region. This year’s feature highlights five women who were nominated by their peers for the impact they’re making on the Lehigh Valley through their work and their heart. Join us in celebrating Carol Andersen, Corinne Goodwin, Genesis Ortega, Larissa Noto and Tiffany Sondergaard, on pg. 34. While we’re championing the women of our community, we’re also cheering on the ones who are building things that

will take them far beyond the Valley. On pg. 30, get to know Jessica Young, founder of BUBBLE, and Brianna Keefe, founder of Toastique. These two entrepreneurial Parkland High School grads are proud CEOs of growing companies that you’re going to want to watch. Looking for more? Tune in to my podcast, The LV Edit, every other Wednesday to hear conversations with the inspiring women featured in our pages each month. And don’t miss our Women’s Networking Event at The Club at Twin Lakes on Thursday, August 18. Do you know an inspiring female who should be featured in Lehigh Valley Style? Please, introduce us! Email me at editor@lehighvalleystyle.com.

Checking out Sports and Social Allentown.

Cheers,

KRISTEN WAGNER

kwagner@lehighvalleystyle.com lvstylekristen The LV Edit

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

Meeting fabulous women at The Club at Twin Lakes on 8/18!

HaldemanLincolnAllentown.com 610.791.4900

THE AREA’S ONLY LINCOLN BLACK LABEL DEALER

new showroom on Lehigh St.

Haldeman Lincoln’s

COMING SOON!

STAFF SPEAKS VOLUME 23, ISSUE 8

President/CEO Paul Prass

A local femaleowned business that I love is…

Vice President/COO Lisa Prass Publisher Pamela Deller Editor-in-Chief Kristen Wagner

Emma Ville of A Storybook Party is total boss-babe goals! She truly is wonder woman and her event design expertise is unmatched.

Art Director Taylor Van Kooten

There are SO many I love, it’s impossible to pick just one—but I’ll give a big shout out to Rayda and Jess at Reverie Beauty Studio for following their dreams and opening their own business during the pandemic!

Director of Creative Services Erica Montes

Graphic Designer Thomas Körp Senior Sales & Marketing Account Manager Kellie Bartholomew

Of course, I love BoutiqueToGo in Allentown. The fact that all of my clothes are from that wonderful women’s clothing store makes life so much easier—from getting dressed every day to traveling abroad!

I LOVE The Loving Piece in Easton. Nanci infuses the space with total beauty and magic, along with her warmth and energy. You can always find a good gift, a new crystal or a great book in there to further your own spiritual growth.

Sales & Marketing Account Managers Denise Lichty, Pam Taylor Marketing & Events Manager Kelli Hertzog Contributing Writers Michaela Belle, Alison Conklin, Carrie Havranek, Tess Steinberg, Amy Unger, Daisy Willis Contributing Photographers Marco Calderon, Matthew Cannon, Alison Conklin Proofreader Lori McLaughlin Accounting Donna Bachman, Sarah Varano Circulation Manager Andrea Karges

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

In partnership with:

I love Elaine Pivinksi from Franklin Hill Vineyards. As a woman and an early pioneer in PA winemaking, she blazed many paths with determination, an unwavering work ethic and an “I can do it all” attitude to run a successful business while staying true to her beliefs.

When I think of women-owned businesses that I love, 29 Cooks comes to mind as well as Allium Floral Design. Both Cindie Feldman and Sarah Petryk are inspiring creatives who work so hard at what they do!

Lehigh Valley Style (ISSN 1540-0867) is published monthly by IDP Publications, 3245 Freemansburg Ave., Palmer, PA 18045-7118. Annual subscriptions are $19.95 (Canadian and foreign one year rate is $40, U.S. funds only). Single copy price $3.95. Postage paid at Easton, PA 18045 and additional mailing offices. POSTMASTER: send address changes to Lehigh Valley Style , P.O. Box 2548, Orlando, FL, 32802-2548. All contents copyright © 2022 Lehigh Valley Style. Nothing contained herein may be reproduced in whole or in part without the expressed written consent of the publisher. The publisher disclaims all responsibility for omissions or errors. Lehigh Valley Style and its owners are not liable for claims made by any advertisers or any inaccuracies or intentional copyright infringements. All rights reserved. This magazine welcomes, but cannot be responsible for, unsolicited manuscripts, contributions or photographs. Unsolicited materials cannot be returned unless accompanied by a self-addressed, stamped envelope. Printed in USA.

MAKING THE MAGAZINE

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The smartest stove ever made. The Absolute43 is undisputed and confident. Performance and engineering excellence are infused into every design and detail. From its compact frame and powerful heat production to its whisper-quiet operation and groundbreaking new Harman EASY Touch Control, this is true luxury.

BEHIND THE SCENES Kristen Wagner, Taylor Van Kooten and Alison Conklin The Style team had so much fun meeting female founders Jessica Young and Brianna Keefe.

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LEHIGHVALLE YST YLE.COM : AUGUST 2022

THIS MONTH’S PICKS

Spritz We love an Aperol Spritz as much as the next girl. Here’s a few local spots where you can get your fix. The Folino Spritz is made with Folino Estate Winery’s own frizzante (sparkling) wine, Aperol, lemon juice and an orange wheel. folinoestate.com

Find it on the Apertifs & Spritz section of the menu at PA House, where your pre-meal cocktail options are aplenty! thepahouse

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

Enjoy your spritz sans ice at Sette Luna, made with orange, rhubarb and prosecco. setteluna.com

Photo by Shelbie Pletz

Count on Melt’s Bevanda (drink) Menu for the classic Aperol Spritz of your dreams, made with Aperol, fresh orange, prosecco and club soda. meltgrill.com

At Gio Italian Grill, it’s an Aperol Fizz, made with Aperol, moscato, club soda and an orange twist. gioitaliangrill.com

SUPERFAST INTERNET? YES, PLEASE. Fast, reliable Internet from Astound Broadband RCN IS NOW

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DECORATIVE

EPOXY FLOOR COATINGS FOR ALL APPLICATIONS

AND

DURABLE AND

DESIGNER

EPOXY FLOOR COATING SPECIALISTS NOW HIRING PAINTERS & EPOXY FLOOR INSTALLERS

610.248.2817 ROCHEEPOXYFLOORS.COM

SAVE THE DATE: Saturday, October 1, 2022 6-9 pm Mingle with emerging & acclaimed artists Purchase art to start or grow your collection Enjoy music by DJ Brad, delicious food, open bar, & specialty drinks

An elegant evening where art & style meet!

allentownartmuseum.org 12

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

ART

FOOD FUN!

*Please check each business’s website for information on current operating hours and procedures.

BY TESS STEINBERG

TRENDING NOW

Services include a variety of facials and peels, massage treatments and full-body waxing.

A MODERN BOOK CLUB

BOOKS, BRUNCHES AND BOOZE Books, Brunches and Booze is a nationwide book club, and as of early April, the Lehigh Valley is an active participant. The organization invites likeminded women to connect with new people over binge-worthy books, good food, delectable drinks and lots of laughs. “After the first meetup, many of us stayed in contact and I can tell great friendships will be developed,” says Emily Grothaus, Lehigh Valley Chapter Host. Membership is free; just invest in the next book of the month, which is chosen by the community. “To be a part of something new and different in the Lehigh Valley is really exciting.” booksbrunchesandbooze.com

At the Silk Mill SKINTEREST

With a growing client book and nearly eight years of business under her belt, Cat Huynh, coowner and master esthetician of Skinterest, knew it was time to expand her space. Now, Skinterest operates from a beautiful, dreamy space in Easton’s Simon Silk Mill. “Our goal was to make a space that felt super Zen but also luxurious,” says Huynh. “We wanted to create an atmosphere of a fancy spa right here in the Lehigh Valley.” The new location provides endless options for self-care, booking opportunities and even a tranquility room, Huynh’s personal favorite addition. “It is a space we designed just for our clients to decompress and fully relax before their massage or facial,” she says. “You change into a robe and slippers, get to snack on fresh fruit, sip on some tea and enjoy our custom Himalayan salt wall.” 1274 Simon Blvd. Suite G101, Easton | 610.258.1702 | skinterestskincare.com

CELEBRATE

Photo by Laurie Beth

THE BACKYARD BAR COMPANY During the pandemic, pop-up bars were becoming the norm and inspiration struck for best friends Brittany Caprista and Candice Weaver. The Backyard Bar Company is a completely customizable, mobile pop-up horse-trailer bar, serving the Lehigh Valley and surrounding areas. They cater to events of all kinds, including weddings. “We had a groom that brewed his own beer and we were able to tap in on our trailer, which was really special for them,” the duo shares. But don’t be fooled—Caprista and Weaver are in fact master bartenders themselves. “We take our drink game seriously by fresh squeezing our juices, making our own syrups and garnishing with dehydrated fruits and edible flowers.” thebackyardbarco.com LEHIGHVALLE YST YLE.COM : AUGUST 2022

VOICES OF THE VALLEY

Donald Outing

Watch the Unscripted with Russo podcast video with Donald Outing at lehighvalleystyle.com.

VICE PRESIDENT FOR EQUITY AND COMMUNITY, LEHIGH UNIVERSITY

Donald Outing’s journey to becoming Vice President for Equity and Community at Lehigh University began at the U.S. Military Academy, West Point. He was there as a mathematics professor, but did so much more, working to increase representation and participation for women and minorities in science, technology, engineering and math. However, it wasn’t until a

controversial photo of 16 female African-American cadets raising a fist hit the internet that his mission was truly clear. “I found myself in the position of educating the Academy’s leadership on the meaning and significance of their actions,” Outing says. “All 16 women were cleared of any wrongdoing and graduated on time.” His impact led him to interview with John Simon, then Lehigh University president, in 2016, and after hearing his goal of providing greater access and opportunities to historically underrepresented

and disadvantaged populations, Outing knew Lehigh was where he needed to be. Though his day-to-day work of increasing, retaining and sustaining diversity, equity and inclusion can be difficult, knowing he is having an impact on someone’s life makes it worth it. “There are days that I wonder why I didn’t just stick to my mathematics research and teaching,” he says. “Then, one of those emails will hit my inbox at just the right time. It is a reminder of why I love doing this work.” Outing has found more than just a rewarding career in the

Valley. He met his future wife, Jessica, at Lehigh University. Outing is also a member of several boards and local organizations, including Valley Youth House, United Way of the Greater Lehigh Valley, Bethlehem NAACP, Boys and Girls Club of Bethlehem, Lehigh Valley Association of Independent Colleges, Community Action Council of Lehigh Valley, Bethlehem Area School District, Allentown School District and his golf club, The PinSeekers. “In one word: community. I have found a community in the Valley,” he says.

Celebrate FAMILY OWNED L I FE’ S OCCASI ONS

Rich Mar is a full service florist for any event or occasion large or small. Our retail stores offer a wide variety of gift items and fresh flowers. If you are planning a wedding or special event, we have an entire showroom of displays to fit your needs.

PROUD PARTNER OF

Call 610-437-5588 or visit RichMarFlorist.com

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

FOR OVER 70 YEARS FRIENDLY SALES. RELIABLE SERVICE. GUARANTEED.

NEW IN TOWN

RESILIENT, RELIABLE & SUSTAINABLE BOWERY FARMING

What was once a non-arable industrial site in Bethlehem has been completely transformed into Bowery Farming—a resilient, reliable and sustainable produce farm. “We use less land and less water to grow fresh, pesticide-free produce,” says Chief Commercial Officer Katie Seawell. “In fact, we’re 100 times more productive on the same footprint of land, compared to traditional farming.” Bowery’s new indoor farming location in Bethlehem is powered by 100-percent renewable energy, which allows for more with less and delivers their product to beyond 50 million people within a 200-mile radius. “We chose Bethlehem in response to a spike in demand for local, pesticide-free produce in the region,” she says. Their full product line, including crispy leaf lettuce, baby butter lettuce, arugula and mustard frills, will be produced in Bethlehem and can be found on the shelves of local Whole Foods and Giant stores, Albertsons Companies stores and Amazon Fresh. 1025 Feather Way, Bethlehem | 646.493.1322 | boweryfarming.com

DON’T AGONIZE

Organize CLOSET CLOSETS • GARAGES • HOME OFFICES • ENTERTAINMENT CENTERS • WALL BEDS • PANTRIES • CRAFT ROOMS • LAUNDRY ROOMS • MUD ROOMS • WINE ROOMS

Serving the area for over 20 years with award winning designs. Call (610) 944-1333 for a free in-home design consultation and estimate or visit us online at closetfactory.com ©2021 Closet Factory. All rights reserved. PA016637

the art of organization AS06PF

LEHIGHVALLE YST YLE.COM : AUGUST 2022

ONLINE THIS MONTH

LVS Online Head to lehighvalleystyle.com to find out what’s happening each week in the Lehigh Valley! Want to see your event included in the roundup? Email editor@lehighvalleystyle.com.

Win It Enter to win two tickets to our Women’s Networking Event on Thursday, August 18 at The Club at Twin Lakes. Visit lehighvalleystyle.com/ share-with-us to enter!

BE PART OF THE STORY! Do you know an inspiring female who should be featured in our pages? Introduce us! Email editor@lehighvalleystyle.com.

DID YOU KNOW? You can view the entire issue for free online at lehighvalleystyle.com

Subscribe and listen to our editorin-chief’s podcast, The LV Edit, to go behind the scenes at the magazine, hear conversations with contributors and celebrate life in the Lehigh Valley!

SCAN TO LISTEN CONNECT W I T H ST Y LE:

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

RESORT-LIKE LIVING WEST END ALLENTOWN

STUNNING COLONIAL LOWER SAUCON TWP

One block from the beautiful Rose Gardens, this custom built contemporary sits in a private, park-like setting w/in-ground pool. Thoughtfully planned and luxuriously finished w/open floor plan, soaring ceilings and 1st floor owner’s suite. 4 bedrooms, 4 full/1 half bath. 0.4 acres. $1,125,000

Charm and character await in this beautiful brick home on spacious corner lot in Saucon Valley Estates. Unique features include hardwood floors throughout, see-through fireplace, glass breakfast nook, in-ground pool, finished basement and much more. 5 bedrooms, 3 full/ 2 half baths. 0.93 acres. $749,000

MOUNTAIN HILL VISTA LOWER SAUCON TWP

CAPTIVATING VIEWS LOWER SAUCON TWP

Beautiful custom-built home in highly desired Saucon Valley School District. Lovely, wooded corner property offering the privacy of a rural setting within a convenient location. Lower level walkout to charming paver patio overlooking a lush backyard & gently flowing stream. 4 bedrooms, 2 full/1 half bath. 2.78 acres. $629,900

Surrounded by natural beauty on a private cul de sac in desirable Saddle Ridge, this stately stone home offers a flowing interior with hardwood floors, light-filled picture windows and plenty of space to spread out. Charming, terraced gardens and panoramic views. 5 bedrooms/4 full/1 half bath. 1.74 acres. $1,145,000

STATELY BRICK HOME SALISBURY TWP

PEACEFUL COUNTRY SETTING WILLIAMS TWP

Beautifully updated Brick Colonial on cul-de-sac in the desirable West End of Allentown. Hardwood floors, modern finishes, and a fully finished walkout lower level perfect for entertaining. Expansive deck overlooks a fenced, wooded lot with mature trees and lush landscaping. 4 bedrooms. 3 full/ 1 half bath. 1.27 acres. $769,000

Custom-built home featuring hardwood floors, neutral tones and superior craftsmanship, sits on a manicured, park-like setting. Open yet private, with mature trees and a superb in-ground pool, this is the perfect spot for gatherings with family & friends.5 Bedrooms, 4 full/2 half baths. 2.22 acres. $985,000

©BHH Affiliates, LLC. And independently operated subsidiary of HomeSerivces of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

The Valley’s Premier Real Estate Group

Specializing in the Lehigh Valley’s luxury home market, The Rebecca Francis Team delivers expert guidance, professional marketing expertise, and unrivaled market knowledge of the region’s finest homes and neighborhoods. Recognized in the top half of 1% of Berkshire Hathaway HomeServices agents nationwide... we are the Exceptional Choice for YOUR Exceptional Property. Do you have questions about the home buying or selling process? As your trusted advisors, we offer expert knowledge and distinguished care as we help guide you through your home journey. Call today.

Rebecca L. Francis, Associate Broker, MBA Debra Protchko, REALTOR ® MBA George Heslin, REALTOR ® Elizabeth Bowers, REALTOR ® Shanna Sigmans, REALTOR ® Colleen Pierson, REALTOR ®

3477 Corporate Parkway, Center Valley 484.280.6212 direct • 610.282.4444 office RebeccaFrancisTeamInfo@gmail.com RebeccaFrancisRealtors.com

GET THE GOODS

PHOTOGRAPHY BY MARCO CALDERON

FD Market FD Market is popping up everywhere—literally and figuratively. In addition to their Emmaus storefront, they’ve opened another shop in Easton. And you can find their mobile market at the Easton Farmers’ Market on Saturdays and at the Saucon Valley Farmers’ Market on Sundays as well as at other markets and events on a pop-up basis (follow along on social for details!). And while there are currently no plans for a third location, FD Market will continue to visit new cities in the hopes of providing the entire Valley with sustainable goods.

JACQUELYN BASSETT Founder

Join FD Market's nearly 90k followers on TikTok for viral videos offering tips for sustainable, lowwaste living.

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

Tell us about the decision to open a second retail location in Easton! We have been a vendor at the Easton Farmers’ Market for a little over a year. We fell in love with the city on our first day at the market. The community here is unmatched. There is a very large Earth-conscious community here and we loved spending our Saturdays getting to chat with them about all things sustainability! The market is such a fun way for the community to connect with

local small business. Literally— my employees fight over who gets to go each week! There is so much to do in the city, and we feel as though Easton is constantly growing and changing to accommodate the people who live there. When it came time for a second location, we knew we wanted to be

part of a progressive city that valued change and community as much as we did, and, well, Easton was the obvious choice! How does the Easton location differ from the Emmaus store? Overall, the shops are pretty similar! Our product offerings are the same with only a few minor exceptions. The Easton store is definitely more refined and polished than our Emmaus shop. We were a start-up when we opened the Emmaus shop and didn’t have a super-clear brand identity. Things in that shop feel sort of pieced together. Three years later, we have a clearer identity, and I feel like the Easton shop really perfectly captures our aesthetic. Emmaus taught us what works and what doesn’t, so we took that into

consideration when fitting out the Easton store. Our layout is a bit different in Easton, which we think optimizes the customer experience. How has FD Market’s mission evolved and how has the business grown since launching at the end of 2019? Overall, our mission is the same: to help the Lehigh Valley live more mindfully and reduce their waste. The business has grown rapidly in the past three years; it would not be possible to sustain without my incredible team and community. How do you hope to see FD Market continuing to make an impact moving forward? I hope to be able to continue helping individuals make sustainable changes in their lives, but more and more,

I am realizing that other businesses need help in that department as well. Especially as a small business, it is difficult to know where to start in sourcing products that are sustainable and ethical. In the coming weeks, we will be launching a new business-tobusiness branch of FD Market that will supply other retail stores with sustainable and ethical goods. 158 Northampton St., Easton 1.888.450.5333 | fdmarketco.com

LEHIGHVALLE YST YLE.COM : AUGUST 2022

SMALL BUSINESSES YOU NEED TO SHOP THIS MONTH

Support Local

SPECIAL ADVERTISING SECTION

Barton’s Auction

Isasuma

Featuring finely curated sales with an emphasis on accessibility and attentive customer service, Barton’s Auction is the Lehigh Valley’s premier location to buy and sell vintage designer furniture and decorative art. Visit online for news about the upcoming auction on August 21!

A women-run artisanal market of ethically sourced and handmade bags and accessories from Latin America, Isasuma sells one-of-a-kind pieces ranging from jewelry, bags, clutches, shoes, wallets, backpacks and more. Profits help bring a truck of water to the Wayuu tribe in Colombia every month.

550 S. Green St., Nazareth | 484.546.2442 | bartonsauction.com

228 Northampton St. 2 FL, Easton | 610.463.0011 | isasuma.com

Presented by

Join us Thursday, October 6 th AT LEHIGH COUNTRY CLUB Watercolor by Bebe Traylor • bebetraylor.com

Historical fiction about the Gilded Age mansion of Henry Clay Frick. »

Enjoy remarks, panel discussion, book signings and more with nationally-acclaimed authors FIONA DAVIS, STACY WILLINGHAM, and LIZ SCHEIER. Emceed by BRITTANY SWEENEY of PBS39.

A compelling psychological thriller by a skyrocketing debut author. »

A darkly funny, touching memoir of surviving a complicated mother in ’90s Manhattan. »

Visit www.sotapa.org/lwta2022 for tickets and event details. Proceeds benefit the Allentown Art Museum. 20 A U G U S T 2 0 2 2 : L E H I G H V A L L E Y S T Y L E . C O M

B Y D A I S Y W IL L I S | P HO T O B Y E MILY ROE BU CK

Manifest

Pender considers herself a mentor for spiritual seekers and magic-mindset makers. She’s amassed a following of nearly 30k on Instagram.

A MAGICAL LIFE An unflagging fountain of encouragement, Kelly Pender is the Spiritual Mindset Success Coach whose BadassBabe-branded podcast and community help women uncover and align with their soul’s purpose. Here’s her advice on how to give yourself the fun and freedom of a magical life.

ASK THE EXPERT

KELLY PENDER

Spiritual Mindset Success Coach kellypender.com

FEAR-LED AND PURSUING PAIN

We’re out of alignment, according to Pender, when we’ve stopped allowing ourselves to follow the things that light us up with joy and fulfillment. “It tends to be when we’re focused on living life for others,” she says. People-pleasing, following some supposed-to plan we made in our 20s, fitting ourselves to an impersonal definition of success—sound familiar? Not only do we play it safe in this comfort zone, we’re programmed to think life and success has to be hard: no pain, no gain. “It doesn’t get to be easy,” Pender says. “It has to be a challenge.” She explains that we’ve been trained to believe we have to overwork ourselves to prove our worth, to be successful and for others to think we’re enough.

LEHIGHVALLE YST YLE.COM : AUGUST 2022

ASK THE EXPERT Pender’s message: we’re inherently enough because we are, not because anyone else said so. Choose not to give that power away and let others decide if you’re worthy. Call your power back and choose to believe in your worthiness and the hopes you have for your life. OK, yes please! But where do we begin?

LIMITING BELIEFS AND DECISIONS

Congratulations TO OUR TOP FUNDRAISERS AND WINNERS

2022 MAN OF THE YEAR

2022 WOMAN OF THE YEAR

2022 MAN OF THE YEAR

RANDY BILGER

MEGHAN HASSON

JOE ERWIN

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

(RUNNER-UP)

“What I like to do first is allow clients to see if there are any limiting beliefs at the forefront that are preventing them from expanding into their fullest expression,” Pender says. We form these beliefs often in childhood but also anytime we have a profound emotional experience that teaches us what’s safe. In Pender’s example, she was walking down a high school hallway in a new outfit, feeling sassy and radiant when a girl screamed vulgarities at her from a distance. Everyone’s head turned. Mortification flooded her. “I decided it’s not safe to express myself with the way I want to dress,” she recalls with the clarity of retrospect. “It’s not safe to shine and share myself.” That kind of belief doesn’t limit itself to wardrobe. It also had to be worked through to allow Pender to show up online, allow herself to be seen and empower herself teach her wisdom.

SHADOW WORK

The deep inner Shadow Work that Pender employs to excavate and address these subconscious beliefs can be messy. “This could be going back to a really traumatic experience,” she acknowledges. “We avoid it because our ego wants to keep us safe, brush it under the rug.” But in letting those old emotions be seen, heard and witnessed, we can ask deliberately: is that the truth or a story? We can choose to rewrite the narrative. “I’m worthy,” Pender decides. “It’s safe for me to shine.” See if you can start to notice ways you’re putting yourself through the wringer. A common example lies in the excessive work ethic that leads to so much guilt-stricken burnout. “Resting does not equal laziness,” Pender says. “Rest is vital.” Perhaps it started when you were a child and a parent demanded you make yourself useful somehow, or through years

in a culture celebrating those working themselves to the bone. If you now feel unworthiness and shame the second you lose sight of your to-do list, there’s an option to feel it, see it for what it is and let it pass. Let go of these stories and make room for your own.

I may not know what exactly I will be doing, or who with, but I know how I want to feel.

SIGNATURE SUCCESS

When your narrative changes to worthiness, an expansive sense of possibility clears the way to your dreams. What makes each of us happy will look and feel different for each individual, but Pender’s soulaligned sisterhood is pursuing happiness, playfulness, freedom and so much else. Try journaling on your own definition of success, and the dreams your soul is sending to you. Seek and follow what lights you up, and let the universe pave the way. “I may not know what exactly I will be doing, or who with,” Pender says, “but I know how I want to feel.” Stay loyal to that part of you. This approach doesn’t mean never feeling scared or intimidated by aspirations and growth. But when they’re truly your dreams and not somebody else’s, trust in your own intuition makes you brave.

A true business partner to her clients, Attorney Loren L. Speziale is dedicated to helping business owners reach their goals by managing risk, streamlining relationships and processes, and using a proactive, collaborative approach in addressing their business needs. Named to 2014 Forty Under 40 (LV Business), 2015 & 2017 Lehigh Valley Select Lawyers (LV Style), 2017 Local Legal Leaders (LV Magazine), 2018 Women of Influence (LV Business), 2021 Power 30 List (LV Business) and 2021 & 2022 PA Super Lawyers (Super Lawyers), Loren L. Speziale, Deputy Managing Partner of one of the largest law firms in Lehigh Valley, is a true leader.

MANIFESTATION DRILL

When your hopes seem to exceed plausibility, don’t be discouraged. This quick and powerful manifestation amplifier will allow you to match your energy to your goal. Take a few minutes to close your eyes and see yourself already living out that dream. You’re already there! See, hear and feel as if the desire were reality. You’ll feel proud, confident, certain, capable, wealthy, worthy—whatever it is. Don’t pressure yourself with the “how.” Your higher power, your openness to possibility will show you your next steps.

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BUSINESS SPOTLIGHT: LOCAL BEAUTY ARTISTS

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Zoe has a degree from Moore College of Art & Design and 10+ years’ salon industry experience. Her art background drives her creativity behind the chair. She specializes in keratin treatments, balayage, lived-in color and short haircuts. Zoe loves to elevate her skills and knowledge through advanced education. Her goal behind the chair is to give a personal, positive experience and customized service that fits each client’s lifestyle.

The Healing and Wellness Corner proudly welcomes their newest esthetician to the shop! As a recent graduate of Metro Beauty Academy, Ava Harper comes with fresh education and the latest techniques. With a niche for waxing, she has expanded the business’s wax menu. Ava is offering a special half-price introductory rate for all Eminence facials through the end of August. The Healing & Wellness Corner 101 N. 4 th St., Easton 484.861.7287 healingwellnesscorner.com

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Blondes, Brunettes and Vivids—Oh My! The Lehigh Valley became a little brighter when Meg popped onto the hair scene. A licensed cosmetologist since 2019, Meg hails from small-town Roseto and has made her home in the LV at award-winning studio Makeup by Roxy. Her exceptional color skills and bubbly personality make her a perfect fit for welcoming new guests into MBR’s recently expanded studio and brand-new salon space. Browse Meg’s artistry online using #MBRxMeg. Makeup by Roxy 301 Front St., Catasauqua 484.820.0202 | makeupbyroxy.com/mbrxmeg

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The face behind Lashes By Gab, Gabrielle Edwards has opened up two locations—in the West End of Allentown and in The Promenade Shops in Center Valley. In addition to Gab and her team servicing eyelash extensions and lash lifts, Gab also has a passion for teaching eyelash extension classes. Visit her Instagram (@lashesbygab) for more information.

Salon owner and hair stylist Miriam Frey has been running her multicultural hair salon for 20 years. Miriam specializes in natural hair, short haircuts, curly hair and brides. Miriam’s bubbly and fun personality has gained her a loyal clientele that enjoys coming back to see her. She loves to make clients feel welcomed when they arrive and they leave as family!

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24 A U G U S T 2 0 2 2 : L E H I G H V A L L E Y S T Y L E . C O M

BY MICHAEL A BELLE | PHOTO BY JESS FENON, VALOR & VINE

THE KEYS TO BEING A

SEEKING A SEASON OF STILLNESS

It was the perfect brisk fall day and I was out for a walk with my mentor. I had recently ended a long relationship and, despite it being the right decision, I was in a lot of pain. Life has a funny way of being full of experiences that make you feel a juxtaposition of emotions, doesn’t it? I felt guilty that I was both relieved and deeply heartbroken. It didn’t make sense to be this disappointed by a decision that I knew was the right one. My mentor patiently let me vent about the state of my heart and then gave me the single most transformative insight I have ever heard. He kindly said, “Michaela, until you see you right, you won’t choose right. You won’t choose the right partner, the right purpose or the right

friends. You need a season of stillness to embrace and discover you.” He could tell that my last few relationship choices had less to do with the other person and more to do about me. How we choose or whom we choose is rooted in how we see ourselves. The core of so many of the decisions that we make in our lives is rooted in our identity—discovering and embracing your identity is the foundation for success in any relationship. While I knew that my mentor was right, a season of “stillness” gave me the immediate internal fear of falling behind in life. I already felt like I was years behind my friends in the timeline department. I was in my 30s, single (again) and not where I thought I would be in my career. Despite my fears, I knew something needed to change—and I was the thing that needed to change.

GUEST CONTRIBUTOR

Michaela Belle shares her story in an effort to help other women "own their now."

DEBUNKING THE ROMANTICIZED FAIRY TALE

Sometimes being single gets a bad rap. I think it’s because of our obsession with relationships and marriage. My generation grew up watching Cinderella, Belle, Sleeping Beauty and just about every female lead fall in love with her Prince Charming. Have you ever noticed that the story usually ends after the wedding? We rarely get a glimpse into the after of “happily-ever-after.” We grow up romanticizing falling in love and walking down the aisle but very little time truly understanding what it takes to create a healthy, thriving relationship that withstands the test of time. There isn’t a Relationship 101 in high school. There’s not a class in college on healthy identity development or Wholeness 101. (Although I’m determined to write a curriculum for one!)

LEHIGHVALLE YST YLE.COM : AUGUST 2022

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FINDING PURE CONTENTMENT

Fast forward a couple of years later to what I call my couch and wine moment. It was a typical Friday night after I dropped my daughter off at her dad’s for the weekend. I walked into a quiet house, made a steak dinner, poured myself a glass of wine and sat down on the couch to enjoy every bite and every sip. As I sat there, I could feel a different sensation rising in my body and I thought, “What is this that I’m feeling?” I realized it was peace, it was pure contentment and it was joy. I genuinely loved who I became and was assuredly happy with my life. Now, here’s the catch, I still didn’t have everything the world tells you that you need to be happy. I was at the same job and Sahara-Desert single, but your girl was so at peace. How? Our world tells us that being content isn’t a good thing, that we always need to be striving for what’s next, but there’s a difference between being complacent and being content. The kind of contentment I’m speaking of allows you to fully love the journey by fully loving the here and now. Being discontented is a habit. If you’re discontented without it, you’ll be discontented with it. That’s why learning to embrace and enjoy your singleness is essential to the foundation of a successful relationship. From that couch and wine moment, a desire set in my heart to teach people how to redefine the season of singleness.

WHOLENESS 101

Imagine this is a little intro to Wholeness 101 with your professor Michaela Belle. While we don’t have an entire semester together, we can start with my top three things every single person should do before they ever walk down the aisle.

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1. THERE IS POWER IN A PAUSE.

Whenever you break something in your body, one of the first things the doctor will do is put a cast on it. Why? Because in order to restore the bone, it needs to be still long enough for it to heal. The biggest mistake I see people make is rushing into a new relationship before they’ve healed from the last one. We’re so afraid to be alone that it’s more comfortable to jump into something new and exciting as a way of distracting ourselves from the hurt and pain we really need to address. It’s one of the reasons that second marriages and third marriages have even higher divorce

AD-LVS-SN-FINAL.pdf

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rates than first marriages. We rush. We don’t pause to allow for the work to be done to heal the break. We repeat what we don’t repair.

2. ADDRESS THE INVISIBLE SCRIPTS!

We all have what I like to call invisible scripts that run our lives without us even knowing that they’re there. They are often written at a young age or are passed down through generations. An invisible script could sound like: “It’s better to be married than it is to be single.” Maybe you’re used to hearing things like: “Did you hear so-and-so just got engaged? She’s 27 and getting her master’s at the same time!” It’s important to call out the scripts that are making you feel less than or somehow behind in life. The fastest way to do this is to pay attention to your thoughts. Put a note in your phone, and when you catch yourself thinking a disempowering thought, write it down. By writing it down or typing it into your phone, you create space between you and that thought, which then allows you to say, “Is this actually true?”

3. DO THE WORK.

Okay, so not the most glamorous bullet, but it’s the cold, hard, beautiful truth. When I first started studying divorce (I know it’s an odd thing to study), I noticed a large pattern. Divorce is often inevitable when we prioritize finding a spouse before finding ourselves. We’re told through movies, social media and culture that finding your spouse is of utmost importance—but we’re not really taught how to make relationships last. We focus more on getting down the aisle than creating a healthy, thriving relationship. So, how do you do that? First, by doing the work on you. Learn about yourself, invest in therapy, hire the life coach, take the course, try something new, discover you by prioritizing you. A healthy relationship requires two healthy people. And guess what? You can only control your side of the equation.

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LEHIGHVALLE YST YLE.COM : AUGUST 2022

5 THINGS

BY DAISY WILLIS

There’s a variety of local ways to connect with fellow females.

Monthly

Meetups

When women get together, the potential for good vibes and deep connection is legendary. Look for your interests in one of these social clubs and surround yourself with good conversation and perhaps a few besties-to-be on a monthly (give or take) basis.

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

1. FIT4MOM LEHIGH VALLEY LEHIGHVALLEY.FIT4MOM.COM

The physical process of pregnancy and birth is a huge undertaking. The pre- and postnatal fitness programs through FIT4MOM Lehigh Valley support you physically through every stage so you can feel strong in a changing body. Stroller Strides, Barre, HIIT classes and a run club offer other avenues for wellness with a community of moms!

BOOKS, BRUNCHES . AND BOOZE

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Reading, checking out hot local restaurants, conversation and the option of cocktails bring like-minded young women together to enjoy life’s simple pleasures. Using community suggestions, the group polls members nationally on what to read next, keeping the selections fresh and trendy. Not only is it a great way to find new books, it’s a perfect petri dish for growing friendships!

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One truth is self-evident: ladies love wine. This inclusive group of Women in Need of Sisterhood, formed by women of color to correct a dearth of representation in the field, develops knowledge and appreciation of our beloved grape-based libation through meetups and visits to the many wineries and festivals that dot the Valley and beyond.

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4. ROOT COLLECTIVE

5. MOMPRENEURS MOMPRENEURSLVPA.COM

Owning a business and raising kids can be equal parts tough and rewarding, but we can have it all, especially with a little help from our friends. Share the unique ideas and experiences of entrepreneurship as a mom with this inspiring support group, which holds monthly meetings with guest speakers at Venture X in Bethlehem.

SUBSCRIBE TODAY

With retreats, workshops and a weekly meetup, this community created by a holistic psychotherapist provides women with all kinds of opportunities to grow in a space of support. In grounded, guided discussions you’ll have the chance to explore your emotional landscape and encourage other women to feel safe doing the same.

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LEHIGHVALLE YST YLE.COM : AUGUST 2022

RKLAND GRA

BY AMY UNGER | PHOTOGRAPHY BY ALISON CONKLIN

Female CEOs shouldn't be a rarity in business, but that's (still) the world we're living in. According to the World Economic Forum, as of March of this year, only 15 percent of Fortune 500 company heads are women. But that didn't stop two local visionaries (and Parkland High School grads) from doing things their way and taking a seat at the head of the table.

Brianna KEEFE FOUNDER & CEO OF TOASTIQUE

A restaurant that specializes in toast? Maybe you have questions. The very first Toastique patrons certainly did. Founder Brianna Keefe recalls them eyeing her first shop in Washington, D.C., a bit incredulously. But more often than not, they left satiated and spouting entreaties for Keefe to open a Toastique location near them. Some may be getting their wish. (Toastique does offer more than toast, by the way. More on that in a moment.) Keefe long has been a proponent of physical fitness as well as healthy eating habits. She was on the dive team at Parkland High School and excelled at cheerleading as well. “I was super busy,” Keefe says. “Smoothies and smoothie bowls were always my go-to.” She continued with cheerleading on the collegiate level at James Madison University in Virginia. That’s also when she began to experiment with different gourmet toast recipes, piling on various types of produce and proteins like avocado and chicken. “It filled me up but I was never overstuffed. It kept me powered through the day,” Keefe says. Originally Keefe was studying to be a dietician, but when she decided the many chemistry classes the major

required weren’t a good fit, a guidance counselor suggested she try something else. Keefe switched her focus to hospitality management, and, following her graduation from JMU in 2016, she found work at a hotel in Washington, D.C., that catered high-profile events. Keefe was sometimes working up to 80 hours a week. “I was really burned out,” she recalls. “That’s what gave me the extra push to do something on my own. If I was going to work that hard, I wanted it to be for myself.” She was walking in D.C.’s waterfront Wharf neighborhood when she saw an open storefront. But convincing the building’s broker to take a chance on her idea for a juice bar and gourmet toast fast-casual eatery took some effort. “I spent the next 48 hours typing up this 27-page business plan.” Keefe says. It worked. Keefe’s boyfriend, Kyle Izett, who was working in the construction industry, helped her get the very first Toastique up and running in just 36 days. That was July of 2018—the summertime tourist season in the capital. Keefe says foot traffic was steady from the

get-go: “It really took off from there, and it’s been crazy ever since, in the best way.” Curious customers figured out quickly that Keefe’s handcrafted toast creations really were as tasty and filling as any meal. Power bowls, all-natural smoothies and cold-pressed juices were also on the menu. Keefe says most of the things Toastique sells are made from scratch on site, using locally sourced products whenever possible. For the first six months, Keefe says she worked every day the restaurant was open, from the time she was welcoming the first customer until she was saying goodbye to the last. It was a grueling schedule, but Keefe had found her passion. Once she was certain that all was well at the Wharf location, the next obvious step for Toastique was franchising. A second location was added in Alexandria, Virginia, and then two more were established in D.C. More recent openings in Stone Harbor, New Jersey, and Colorado bring the total number of Toastiques in the U.S. to seven. But there are plans to add even more. Many more; as in

52 new locations over the next several years. “It really just kind of exploded,” Keefe says. “We’re super excited about it.” And yes, there is a Toastique planned for Keefe’s old stomping grounds. That location is expected to open in the fall on East Third Street on Bethlehem’s Southside, not far from Lehigh University. It will be a special moment for Keefe, whose parents still live in the Lehigh Valley. She admits she doesn’t get home as often as she’d like; instead, her parents often come to see her in Washington, D.C., where her brother, Sean Keefe, also resides in the surrounding area. Sean Keefe is the company’s director of operations. And Kyle Izett, who was so instrumental in getting that very first Toastique off the ground, is COO, CFO and director of construction. Of her parents, Keefe says: “They’re

both extremely supportive and try to come to any opening we have, any event that we have.” She admits her dad was initially leery (as most protective fathers probably would be) when she told him she was quitting her dependable, full-time job to take a chance on an idea for a new kind of restaurant centered around toast. But it would be difficult now for anyone to convince Keefe she was wrong to follow her gut. Toastique successfully weathered the COVID pandemic that proved to be the death knell for restaurants across the U.S. Recently, Keefe herself was included by Forbes magazine on its annual “30 Under 30” list in the food and drink category. Keefe says she was so blown away that she cried when she heard the news. “It’s a very humbling honor,” she says.

IF I WAS GOING TO WORK THAT HARD, I WANTED IT TO BE FOR MYSELF.

LEHIGHVALLE YST YLE.COM : AUGUST 2022

SHOT ON LOC ATION AT TOWER 6 CIT Y CENTER ALLENTOWN

Jessica YO U N G FOUNDER & CEO OF BUBBLE

Build it up or tear it apart: It seems Jessica Young is doing one or the other these days, with the former dominating her professional world, and the latter front and center in her personal life. The thing being torn apart is the historic townhome she’s renovating in Allentown with her boyfriend (a “pandemic sweetheart,” she calls him), and in the “build-itup” department is BUBBLE, the online grocery marketplace for health foods founded by Young that is quickly becoming an invaluable partner in the clean eating movement for both companies and consumers. Young grew up in the Lehigh Valley and is a Parkland High School grad. Her family has deep roots in the area; Young’s Medical Equipment and Young Medical Spa are among their businesses. At first it seemed Jessica would follow a similar path, but, as she progressed in her studies of biochemistry at Moravian College (now University), she began to realize that she needed to make a change. “I wasn’t really happy,” Young recalls. “Something felt really off.” She was 20 years old when she decided to put the brakes on traditional academia and move to New York City to enroll in culinary school. The career

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

change paid off. Young would go on to work in various fine dining establishments in the city, and as a private chef for some A-list celebrities. Turns out, food was definitely Young’s passion, but toiling away in the back of a kitchen was not. The start-up scene intrigued her. She eventually joined a meal kit company that went up and under quickly before landing at the plant-based meal delivery service Daily Harvest, as the director of product and operations. Young is proud of the work she did there—“That company is now a $1.2-billion company,” she says—but in 2018, she decided to branch out on her own, and BUBBLE was born. Vice.com calls BUBBLE an “online health food paradise”; Young describes it as Etsy for the makers of real foods: “We’re building a platform

THAT WAS A BIG GOAL FOR US, TO HAVE A DIVERSE WORK CULTURE

for health food companies to ship direct to consumer.” Each product goes through a stringent approval process where natural is key. Products that contain additives like refined or artificial sweeteners, preservatives, growth hormones or hydrogenated oils will not earn the BUBBLE seal of approval. But passing the label test is just half the battle—everything on bubblegoods.com must get the thumbs-up from the team’s taste testers. And of course, all products must be prepared in professional kitchens that are food-safe certified. “There’s a high level of curation,” Young says. “The bar is high but the process is fast.” The end result is true transparency about what consumers are getting when they trust BUBBLE to help stock their pantries.

Young, who’s in her early 30s, is aware that she’s somewhat of an anomaly—a young female CEO at the helm of a start-up. She describes trying to operate successfully in that world as an “uphill battle.” So, it’s probably not surprising then that she would strive to cultivate a culture of female empowerment around her. According to bubblegoods. com, 64 percent of the brands on the platform are founded by women. Recently, BUBBLE added its first female engineer to its tech team. “That was a big goal for us, to have a diverse work culture,” says Young. Also, one of BUBBLE’s investors happens to be supermodel Karlie Kloss, who runs the nonprofit, STEAM-driven Kode with Klossy, which offers a free training program for girls and young women who are interested in computer coding. The pandemic was a time of transition for Young. She came back to the Lehigh Valley to care for her grandmother and ended up sticking around after she met a special someone—that “pandemic sweetheart.” They’re documenting the extensive renovations they’re doing to their 1855 townhouse on Instagram (@allentownhouse).

Young works from home on some days and commutes to BUBBLE’s New York City office on others. She’s trying to keep up with a surge that began in the early weeks of the pandemic. “We had customers and brands rush on to the platform,” she says. Even as stay-at-home restrictions eased and in-person shopping was possible again, it became abundantly clear that the need for an online space bringing innovative food makers to the attention of health-conscious consumers wasn’t going away. “People want the experience of the farmers market and the cool new brand and they want it delivered,” says Young. “They want the ease of having it delivered from their phone.” While BUBBLE started small with just a handful of brands, that number had swelled to about 675 as of late May, and Young says they’re aiming to approach the 1,000 mark by the end of the year. Another objective is tripling BUBBLE’s core seven-person team, while also upping the ante in marketing and fundraising. “We have lofty goals, so the pressure is on at the current moment,” Young says. Luckily, even though this boss lady is no longer in the kitchen, she can certainly take the heat. LEHIGHVALLE YST YLE.COM : AUGUST 2022

L E H I G H VA L L E Y S T Y L E ’S

influential

FOCUSES ON PR WITH A PURPOSE

SPECIALIZES IN TRAUMA-INFORMED YOGA MOVEMENT

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

BY A M Y U N G E R PH OTO G R A PH Y BY A L I SO N C O N K L I N O N-SI T E AT P OCO N O PA L M S

In February, Lehigh Valley Style introduced five Influential Men of the Year. Now, the ladies are getting a well-deserved turn in the spotlight. Meet five women who are making waves in the community in their own ways—advocacy, outreach, healing and hope. The Lehigh Valley is a better place because of them.

CEO OF BLOOM

SUPPORTS TRANS PEOPLE ACROSS EASTERN PA ALLENTOWN’S FIRST BILINGUAL COMMUNICATIONS MANAGER

LEHIGHVALLE YST YLE.COM : AUGUST 2022

G oodwin

FOUNDER & PRESIDENT OF THE EASTERN PA TRANS EQUITY PROJECT

Noto OWNER & YOGA INSTRUCTOR AT THE LOVELY LITTLE LOTUS

Most people think nothing of flashing a driver’s license or ID card when buying a bottle of wine or applying for a new job. But the mundane can quickly turn malicious for a transgender person. “If your ID doesn’t match your gender presentation, you are automatically outed as a transgender person, and transgender people are subject to a rate of violence six times the national average,” says Corinne Goodwin, founder and president of the Eastern PA Trans Equity Project (EPTEP). “Literally you can be assaulted, attacked and even killed by having to out yourself.” Founded in 2019, EPTEP (patransequity.org) is a nonprofit organization working tirelessly to support and empower transgender people across a 16-county region in Eastern Pennsylvania. “Our goal is to help them do more than just survive. We want them to thrive,” Goodwin says. The services offered include mentorship, financial assistance and support groups. Goodwin says EPTEP has also compiled the largest list in the state of trans-affirming resources, everything from doctors and lawyers to places to get your nails done. Although advocacy work done on behalf of any group that is often underrepresented or marginalized is often exhausting and frustrating, there are tangible signs of progress for EPTEP. In March, both Allentown and Bethlehem observed International Transgender Day of Visibility by raising the transgender flag outside their City Hall—a first for both cities.

“Trans is not the only thing that defines me...” Goodwin says it’s important to remember that while transgender is an adjective, it’s not the only adjective when it comes to her or anyone else in the transgender community. “I’m a business owner, I’m a cook, I’m a parent, I’m a spouse, I’m a homeowner,” she says. “Trans is not the only thing that defines me and it’s not the only thing that defines other transgender people.” Goodwin owns and operates a consulting business that develops training programs for companies around the world. She spends her free time with her family, on the bike trail or in the kitchen. “Cooking is sort of my therapy,” she says.

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

It becomes obvious that run-of-the-mill press conferences are a thing of the past when the host picks up a sledgehammer and goes to town on an old concrete bench. That was the scene in April as Allentown Mayor Matt Tuerk marked the beginning of a new streetscape project. And it’s one example of how things are being done a little differently at City Hall these days, says Allentown Communications Manager Genesis Ortega.

“It’s awesome to be part of history in the making.” Technically, Allentown isn’t Ortega’s hometown—that distinction belongs to Santo Domingo in the Dominican Republic. She moved to the Queen City with her family when she was nine months old. “I basically tell people I was born and raised in Allentown because I came here when I was so young,” Ortega says. A graduate of Allentown Central Catholic High School and Moravian College (now University), Ortega worked in community outreach, politics and journalism before Tuerk came calling. “It was an opportunity I couldn’t say no to,” Ortega says. “It was everything I wanted to do.” She’s proud to be part of a vibrant new administration that values transparency, diversity and inclusivity. “City Hall is open for everyone,” says Ortega. Over half of Allentown’s population is Hispanic, so it makes sense that its communications manager would be fluent in both English and Spanish. But as Ortega settled into the role, she realized that language is only one part of bridging the communications gap. When it comes to reaching all residents, she says, “It’s not a typical press release, it’s not just focusing in on one style of communication. It’s using every method we have.” Ortega is married with a young son, and enjoys taking trips back to the Dominican Republic, where the majority of her extended family still resides. But Allentown, she says, is home, and she’s excited to see what she and her fellow gogetters in the mayor’s office come up with next. “It’s awesome to be part of history in the making,” Ortega says.

ALLENTOWN COMMUNICATIONS MANAGER

O rtega LEHIGHVALLE YST YLE.COM : AUGUST 2022

Noto “Yoga was my solace.”

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OWNER & YOGA INSTRUCTOR AT THE LOVELY LITTLE LOTUS Yoga can be more than just exercise; in the right setting it can also double as therapy, and Larissa Noto has made it her mission to make that mindfulness and healing accessible to anyone who seeks it. She’s worked with babies, octogenarians and everyone in between, a client base that spans all skill levels and physical abilities. “I want to provide them and empower them with things they can do, not what they can’t do,” Noto says. Even before she decided to go all-in on yoga, it was her go-to escape from the rigors of demanding careers in education, law and corporate America. “Yoga was my solace,” says Noto. She had taken her first class to fulfill a requirement while a student at Muhlenberg College. Over the years she came to appreciate it more and more as a balm for her body and soul. When she decided to step into the instructor role, she began slowly, offering classes for moms at her home. Since then, she’s amassed hundreds of hours of training in various yoga modalities, with a specialty in trauma-informed movement, which, as Noto explains, has a therapeutic lens to it. “It’s movement that is made so it doesn’t trigger folks who might be experiencing a myriad of things at any given time.” Poses that could be triggering to certain populations—such as veterans suffering from PTSD, or survivors of domestic abuse—are eliminated. Noto, a Bethlehem native, has worked with yoga studios across the Lehigh Valley. She’s also a teacher, trainer and content contributor with ChildLight Education Company, and Pratyush Sinha Foundation. And, through The Lovely Little Lotus (thelovelylittlelotus.com), she offers her own classes and training opportunities. “I love being able to provide a form of movement that’s accessible, but it’s also healing to the folks who come and find me,” says Noto, who is also a wife, mother to three boys and a lover of travel, photography, gardening and reading.

You name it, and Tiffany Sondergaard can sell it, promote it or plan it. She hit the ground running right out of college, working in public relations in New York City for big name brands like Bath and Body Works, Liz Claiborne and Reebok. Later, the Gary, Indiana, native moved to the Lehigh Valley to give her growing family a little more elbow room and learned the ins and outs of event planning. In 2019, she decided the time had come to branch out on her own, and ts PR & Event Planning (tspr-eventplanning.com) was born. She describes it as public relations with a purpose. “I like to align myself with organizations that are going to help change lives for people, help us all do better,” Sondergaard says. “It’s turned into my company mission. I believe in helping our community.”

FOUNDER OF ts PR & EVENT PLANNING

d r a a g r e d n o S

“If you can help, you do.” Among the groups in Sondergaard’s portfolio is the nonprofit Business Women Networking Involving Charity and Education, also known as BW Nice, which was founded in New Jersey in 2009 and has expanded to include several chapters, including the Lehigh Valley. It provides resources and support to empower women with networking experience and professional skills, while championing the fight against domestic violence. “It’s a great support system,” says Sondergaard. “We support all businesses, including small businesses and female-owned businesses. We all make sure to support each other’s businesses as well as personally.” Sondergaard is the planning director for one of the group’s signature events, the Red Shoe Luncheon and Fashion Show. It will be held at Northampton Country Club in October. Even when she’s not technically on the clock, Sondergaard says she’s often still in “promotion” mode, volunteering in the community to help lift up local causes. Another client, Brooke Mitman, says she’s seen Sondergaard sacrifice personal and family time to help businesses, ministries and missions take it to the next level. “If you can help, you do,” Sondergaard says.

LEHIGHVALLE YST YLE.COM : AUGUST 2022

CEO OF BLOOM

A ndersen

“I see strength come out of their sliver of hope...”

Difficult but necessary work is happening every day at Bloom (bloomforwomen org), a Lehigh Valley nonprofit that offers a path forward for women survivors of sex trafficking. But there are good days, too, such as the day in May when one of those women became a graduate of Northampton Community College. She’s one of Bloom’s many success stories. “These women are going to be game changers for how the Valley ends this injustice,” says Bloom CEO Carol Andersen. Andersen oversees an organization that maintains four homes for these survivors as well as two businesses (My Sister’s Closet, a boutique in Bethlehem Township; and Bloom DIY, a creative studio in Bangor) that offer them a safe space to work during the recovery process. A volunteer with Bloom describes Andersen as a tireless advocate and a breath of fresh air to all who meet her. But Andersen is quick to commend the generosity of the many groups and people in the Lehigh Valley who have helped Bloom flourish, little by little. “I think that’s how great work gets done,” Andersen says. “It’s just one small step in the right direction.” Andersen is a native of Upper Mount Bethel. She and her husband have three sons. She says, unlike the women who come to Bloom, she’s had doors opened for her; she’s had a seat at the table. Now, she wants to offer the same opportunities to the women of Bloom. It’s not always easy, of course, but she credits an unusually positive outlook on life with helping her get through the hard days. “You hear stories every single day of hardship, incredible trauma and violence,” she says. “But what I also see is hope and a resilience and a strength in women who have seen the underside of bridges and alleys, places I’ve never walked. When I see strength come out of their sliver of hope, that maybe tomorrow could be better, that’s what inspires me to do my work every day.”

THE LOCATION | POCONO PALMS Based in Cresco, Pocono Palms is owned by two sisters, Alyssa and Carolyn O’Leary. It features an intimate garden ceremony site nestled in the trees, an outdoor cocktail area, a large indoor reception hall with stunning archways, lush greenery and custom-built tables.

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PANEL DISCUSSION | NETWORKING | SHOPPING | TASTINGS SPONSORED BY

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LEHIGHVALLEYSTYLE.COM/WOMEN

PROFILES : WOMEN WHO MOVE THE VALLEY

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Talent, Expertise, Solutions: Meet the Women of First Generation These powerful women are an important part of the team behind First Generation and they believe that success begins with a dedication to delivering high-level results through true partnership with their clients. First Generation, which began as a video and film production company in 1987, is a full-service strategic marketing agency that serves clients of different industries and sizes in the Lehigh Valley and beyond. With First Generation, clients have a powerhouse team of creatives and problem-solvers behind them as an extension of their very own marketing teams. Excelling in various agency functions, from account management, to video production, to creative work, to leadership roles, the women of FG take clients further. These unique professionals work together to create an agency environment that takes pride in providing unmatched service, quality and efficiency. They love the process of learning and understanding client needs in order to identify a solution that exceeds expectations every time. When these women leverage their combined talents and expertise, a thoughtful strategy and a seamless execution are never far behind.

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With a female president, a female creative director and a female art director, plus many more strong females supporting them, FG is helping clients achieve their goals and beyond every day.

First Generation 410 Allentown Dr., Allentown 610.437.4300 firstgencom.com

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PROFILES : WOMEN WHO MOVE THE VALLEY Photo by Elaine Zelker

Front row, left to right: Jessica Begliomini (pink blazer), Tamika Foster, Sherilyn Paciunas, Valerie Lewis, Jennifer Todora, Kate Thomas, Julie Kunkel, Patti Nappi, Briana Lewis, Elizabeth Remaly, Maria Chaya, Michelle Folk; Back row, left to right: Katelyn Ruth, Heather Kowatch, Corinne Kavounas, Vicki Doule, Daphne Bistrimovich, Jayna Lattig, Becca Lutterschmidt, Tiffany Englert, Lauren Bertucci, Heidi Boudargham; Not pictured: Beth Shoemaker, Janine Strohl, Patty Hernandez, Carrie Farnstrom, L’year Showers

An Unmatched Level of Service & Expertise BSI Corporate Benefits (BSI) was founded in 2003 by Agency Principal and CEO Anthony (Tony) DaRe. He started BSI with the mission to serve as an advocate for others on both a human and financial level. Today, BSI is a nationally-recognized, independently-owned employee benefits consulting firm comprised of 73 percent women, two of whom are part of the executive team and all of whom are instrumental in the firm’s overall success. Both COO Valerie Lewis and SVP Vicki Doulé have been key players in the firm’s direction and growth. BSI can be labelled as a company that is both progressive and innovative by creating a work environment and culture where employees know the true definition of teamwork, feel empowered to be themselves, are offered training and tuition assistance to help them grow personally and professionally, and where all team members feel valued and heard. With women mentors who serve on several nonprofit boards and who have received awards and accolades such as Women of Influence, LLS Woman of the Year, Who’s Who and YWCA’s Golden Laurel, BSI is a workplace where the team supports one another and celebrates both personal and professional accomplishments on a regular basis, especially those made by women. The women who make up the BSI team serve as mentors and contributors through their philanthropy, volunteerism and advocacy. BSI is made up of individuals with different backgrounds and experience. A diverse team is not only an innovative team, but statistically firms with more women are more profitable, more socially responsible and provide safer, higher-quality customer experiences. Unfortunately, a big challenge many women face today is being allowed to thrive simultaneously as mothers and caretakers while having a career. Fortunately, at BSI they have an entire team that understands the two are not mutually exclusive from one another. Throughout the years, BSI has been recognized as “Best Benefits Consulting Firm,” “Fastest Growing Privately Held Company” by Inc.,“Who’s Who in Employee Benefits” and “Best Places to Work” in the nation two years in a row. These achievements could not be accomplished without the collective teamwork demonstrated by BSI team members daily. BSI’s achieved employee/client retention and growth are testaments to the firm’s commitment to continuously move forward together and deliver on promises made. BSI is grateful to have so many “Women Who Move the Valley” as part of their team and the firm’s success.

BSI is fully integrated with their clients to ensure that specific goals and needs are met. From executive-level strategies on maintaining market-competitive benefits to day-to-day support and customized member education, BSI’s consistency in delivering results has allowed them to achieve 98 percent client retention since inception of the firm.

BSI Corporate Benefits 79 W. Market St. Suite 400, Bethlehem 484.821.1300 bsicorporate.com

LEHIGHVALLE YST YLE.COM : AUGUST 2022

Where Innovation Comes to Life “The greatest success stories result from female entrepreneurs truly believing they are leaders. This belief system is one of the biggest hurdles an innovator faces when evolving from founder to CEO.” –FORBES When women entrepreneurs succeed, all women succeed. Inventors Club Worldwide believes in women entrepreneurs because they account for improved economic growth, which leads to more job opportunities and an increased likelihood of success for other women. Intellectual property is an asset to the business and can often be overlooked. ICW wants to ensure everyone fully understands what is best for their business to make it the most successful. A Lehigh Valley native and CEO of ICW, Katie Kupstas is passionate about making women see the power within themselves as not only inventors but as eventual CEOs of their companies. Katie is a former educator, sales leader and public relations specialist for nonprofits, international tech startups and companies in the fashion industry such as YSL and Ralph Lauren. Her diverse background brings a multitude of experiences and empathy to the table that is necessary to work through the process of bringing a product to market successfully. Inventors Club Worldwide 32 Henley Rd., Wynnewood 484.919.9263 inventorsclubworldwide.com

Reveal and Maintain Beautiful Skin European Wax Center has the best experts in the business, and that makes them the perfect go-to for all things wax. Extensive training, a love of the craft and a commitment to the health and happiness of all guests—plus a comprehensive suite of waxing services for both men and women! Nanci Emiliani, owner of four European Wax Center locations, has resided in the Lehigh Valley her entire life and wanted to bring this amazing company to the area. The culture of European Wax Center is similar to the values she grew up with, working for her family in the beauty industry. Having people feel more confident and powerful from hair removal is what she loves the most. Prior to opening her first location, Nanci knew where she wanted to be and is on her way to doing just that. She opened the Airport Road location in August 2015. In December 2016, she added a second location in the Hamilton Crossings in Lower Macungie Township. In August 2021, Center Valley Promenade was opened. At the start of this year, Nanci ventured into the Northeast PA region where she opened her Wilkes-Barre center. Nanci’s passion is empowering women to accomplish any goal that they may have. She is already teaching her daughter that she can conquer anything she sets her mind to. She tells her: “No matter how many challenges you face, it is how you brush yourself off that matters.” European Wax Center Airport Shopping Center | 610.335.1124 Hamilton Crossings | 484.273.0255 Promenade Shops | 610.798.6565 Wilkes-Barre | 570.446.5588 waxcenter.com

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Photo by Moonhoney Photography / Make up: Alisha Nycole / Hair: J. Morgan

PROFILES : WOMEN WHO MOVE THE VALLEY

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Lara Bly is striving to bring back the glamour that was once found in the Lehigh Valley many years ago at Hess’s. She creates dazzling collections with her signature style of flowing silhouettes, unique fabrics and one-of-a-kind couture creations. When first entering Lara Bly Designs, one will immediately recognize that this isn’t like any other clothing store they have been to in the past. A truly unique experience, it is both a fashion design studio and boutique. Everything is created and made right in the store. Customers can see the complete process of design, sketching, pattern making, cutting and sewing, and also sneak a peek at the carefully curated fabrics that line the studio. Feathers, sequins, silk, tulle, brocade—all luxurious fabrics sourced from Europe and New York. Built in 1914, the historic location reflects the Lara Bly signature look. Art Deco accents, glistening chandeliers, original tin ceilings. The store truly represents a dream come true for owner/ designer Lara Bly. As far back as she can remember, she dreamt of becoming a fashion designer, but to also create a lasting fashion brand for women. Graduating with a BA in Fashion Design while attending college in London, England, Lara worked in many fashion capitals while learning her craft as a fashion designer. After years abroad, she decided to come back to her roots. Hess’s was unquestionable and the “Patio” was one of her biggest inspirations and she strives to bring back the glitz and glamour that was once found in the Lehigh Valley. Additionally, Lara works throughout the year to showcase her collections at the spring/ summer and fall/winter fashion shows held at Venture X in Bethlehem. Expect to see fashion at its fullest! Although she is known for her evening wear collections filled with sparkles and flowing silhouettes, customers can also find everyday items offered in a range of styles and prices.

Photo by Guy Daniel Photography

Lara Bly Designs 202 E. 3rd St., Bethlehem 484.935.1025 larably.com

LEHIGHVALLE YST YLE.COM : AUGUST 2022

PROFILES : WOMEN WHO MOVE THE VALLEY

Feel Pretty. Be Comfortable. Stay Fashionable.

Where Happiness Grows Ross Plants & Flowers is a full-service flower shop, greenhouse and gift shop. Serving the Lehigh Valley with two locations, personal touch and exceptional customer service are what set Monica and her team apart from the rest. Visit one of their shops today! The last few years have truly been a test of the strength of small businesses. Monica Yurconic-Groff, owner of Ross Plants & Flowers, has felt this struggle many days. After listening to an inspirational podcast, Monica decided to make a shift in her thinking. Instead of saying “I have to” with anything she faces in her life, she has changed the statement to “I get to.” This has amazingly transformed her mindset and has given her the clear focus of the gift of a business she loves and a life that is truly a gift. Beautiful flowers, a variety of unique plants and specialty gifts for the home and garden are a taste of what Monica and Ross Plants & Flowers bring to the Lehigh Valley. The message is clear, though: Monica gets to do what she loves, and the Lehigh Valley gets to benefit from it. Ross Plants & Flowers 2704 Route 309, Orefield 610.395.5193 7525 Tilghman St., Allentown 610.391.1999 rossplantsandflowers.com

Photo by Maggie J Photography

PROFILES : WOMEN WHO MOVE THE VALLEY

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A Place to Be Inspired The team at GailGray Home Furnishings and Design centers their work on beauty, comfort, creativity and function, creating welcoming spaces that are sure to delight. GailGray’s interior design firm and retail storefront offers a place to be inspired. Carolyn Gagnon and her team use their vision and personal touch to help create the home of their clients’ dreams. Carolyn started working at GailGray Home as a part-time sales associate in 2010. Although already a Certified Interior Designer, she was excited to just get her foot in the door. Over the next 11 years, she held almost every position in the store, soaking up not only everything interior design but also everything about the business, from vendors and inventory to taxes and balance sheets. When it came time for Gail Dunn to retire in 2021, after over 20 years in business, Carolyn was thrilled to be offered the opportunity to take the reins. Traveling to multiple markets each year and constantly educating herself to stay on top of what was happening in the world of interior design allowed Gail to bring the best of the best back to the Lehigh Valley. Continuing Gail’s legacy is a dream come true for Carolyn and a role she welcomes with open arms in hopes that the Valley will continue to find inspiration at GailGray Home along with her. GailGray Home Furnishings and Design The Promenade Shops at Saucon Valley 2960 Center Valley Pkwy. Suite 712, Center Valley 484.223.3301 | gailgrayhome.com

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Having performed over 8,000 transformations, Nikky and her team are permanent makeup experts. COSMETINK provides solutions for clients wanting more definition, symmetry and fullness in their brows or lips, or anyone wanting a finished makeup look when they wake up. Nikky Altemose is the visionary CEO behind COSMETINK®, the go-to permanent makeup studio in the Lehigh Valley, where she and her team have performed over 8,000 beauty transformations. This state-of-the-art studio offers the most advanced techniques in microblading, ombré brows, lip blushing and eyeliner tattoos. “Our timeless brow shapes and our elevated eye for beauty have really set us apart and catapulted us to where we are now,” Nikky says. “We just want to create beautiful looks that transcend time and trends.” Nikky has been cultivating her eye since her start in the beauty industry as a professional makeup artist in 2010. Upon discovering a true love for permanent makeup in 2015, she eventually founded COSMETINK® two years later. Nikky’s skillset comes from years of training with world-renowned artists, keeping her up to date with the latest, most advanced techniques, all of which get passed down to her team and her students. As a young woman entrepreneur, Nikky has broken the glass ceiling, becoming a leading employer and educator for aspiring artists and entrepreneurs. In founding the Lehigh Valley’s first permanent cosmetics academy and being recognized as a master trainer by the internationally renowned Beauty Angels®, Nikky trains and mentors young women and men interested in joining the fast-growing industry, including many who have already gone off and successfully opened their own businesses. With the academy offering regular certification programs in various permanent makeup techniques, Nikky aims to create more young entrepreneurs in the Valley and beyond.

COSMETINK® 3859 Nazareth Pike Unit 103, Bethlehem 610.438.0764 | cosmetink.com nikky.cosmetink

LEHIGHVALLE YST YLE.COM : AUGUST 2022

PROFILES : WOMEN WHO MOVE THE VALLEY

The Woman Behind the Valley’s Most Raved-About PMU Studio

PROFILES : WOMEN WHO MOVE THE VALLEY

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A Financial Partner for Life GOLD Credit Union is a member-owned, not-for-profit financial cooperative. Since 1937, they’ve worked to offer members exceptional financial products and services—from checking and savings accounts to mortgages and other loans. Throughout her career, Ashley Quinn has been committed to the betterment of the community. As a true credit union enthusiast, she is devoted to leveraging resources, making connections, building partnerships and creating programs that will impact those who need it most. Locally, 37 percent of households in Allentown are considered unbanked or underbanked. As the Community Outreach Manager at GOLD Credit Union, Ashley has proven that together, people can make a greater impact. She has established partnerships with local organizations to offer free financial education, resources and affordable banking products. To help prepare the next generation for financial independence, Ashley serves as a certified Merit Badge Counselor for Personal Management through GOLD and the Minsi Trails Council for Scout advancement. For organizations interested in partnering with GOLD or individuals interested in pursuing financial freedom, contact Ashley at GOLD Credit Union. Ashley and the GOLD team are committed to providing opportunity for every member and to helping them achieve financial success however they define it. GOLD Credit Union 4703 Hamilton Blvd., Allentown 484.223.4200 goldcu.org

Relax. Restore. Re-energize. Founded in 2019, Easton’s Healing & Wellness Corner offers integrative and intuitive massage therapies and skin care services utilizing the award-winning Éminence organic skin care line. “I am beyond grateful for how much The Healing & Wellness Corner has grown in the last year,” proudly shares owner Jamie Brotzman. “Ava is our new esthetician. As a recent graduate of Metro Beauty Academy, she is fresh with knowledge and the latest skills. Ava has expanded our wax menu and is offering half-off Éminence facials through the end of August.” Another new addition is Cheryl from Hilltop Herbals. Cheryl is an herbalist and Reiki master offering healing teas, tonics and salves. The front of the shop greets customers with new and upcycled women’s clothing and one-of-a-kind jewelry pieces, including crystal necklaces and rings, essential oils and diffusers, self-care massage sticks, flaxseed neck wraps and support pillows. Brotzman states, “As a growing business, I will be looking to bring in another massage therapist to join our team soon.” The Healing & Wellness Corner 101 N. 4th St., Easton 484.861.7287 healingwellnesscorner.com

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Hairitage Beauty Salon is an all-inclusive salon with the skills to handle all textures of hair, including clients with alopecia. Felicia is a mentor to many looking to embark on a career in beauty while offering full benefits to stylists who join her team. Owner Felicia Mo’Nique brings her 20+ years of experience as a stylist to The Hairitage Beauty Salon. She initially conceived this passion project in 2013, noticing that there were no all-inclusive hair salons in the area skilled to handle the many textures of hair that Black people possess. In 2014 she opened her flagship location at 499 S. Main Street in Phillipsburg, NJ. The new salon quickly took off and became a second home to many. It is still in full operation and is the first Black-owned and longest-standing salon in Phillipsburg. In June of 2020, The Hairitage Beauty Salon opened a second location in Whitehall—the first Black-owned and all-inclusive hair salon in the Lehigh Valley Mall. The COVID-19 pandemic caused heavy delays, replanning and renovations at both salon locations for social distancing. Felicia pushed forward against all odds, increasing demand even more. The salon’s vision is to help stylists make a career choice in cosmetology and not see it as a secondary income. With a full W-2 staff in tow, Hairitage offers medical benefits, 401k, education reimbursement and much more. The salon’s unique ideas are changing the hair industry from the inside out. Felicia, a pillar in the community since her arrival in the Lehigh Valley, has provided back-to-school giveaways each year. Most recently, it was to assist children transitioning back to in-school learning. She also hired young ladies looking to get into the field of cosmetology, providing them a road map to licensing and promotion. Hairitage specializes in special needs, cancer survivors and alopecia clientele—to return their crown to them and assist in improving their quality of life. Felicia has welcomed many into the “Hairitage Family” and treats them as such. During the Christmas holiday there were families affected by fire, and Felicia sponsored a beautiful Christmas for two of these families to ensure love was felt during the holiday.

The Hairitage Beauty Salon 268 Lehigh Valley Mall, Whitehall 908.533.4247 | thehairitagebeautysalon.com LEHIGHVALLE YST YLE.COM : AUGUST 2022

PROFILES : WOMEN WHO MOVE THE VALLEY

Changing Lives, One Strand at a Time

PROFILES : WOMEN WHO MOVE THE VALLEY

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Professionalism. Experience. Trust. Whether looking to purchase a new home or take cash out of an existing home, Beth is there to assist. She is dedicated to understanding her clients’ financial goals and finding the best loan program to fit their needs. Beth Tucker is a Senior Loan Officer with The Mortgage Company, a local lender in the Lehigh Valley. As a Lehigh Valley native, she has been helping people with their mortgage financing needs for over 30 years. Her goal is to make the process as smooth and seamless as possible for her clients. She provides a quick turnaround time for pre-approvals and explains each step of the loan process thoroughly. With the exceptional service of her support team, she is able to communicate with her clients throughout the entire process, keeping them informed every step of the way. She enjoys giving back to the community she lives and works in and supports local nonprofit organizations. Beth makes herself available as needed, including nights and weekends, when clients need her most. The Mortgage Company offers a full spectrum of mortgage loans, including Conventional, FHA, VA, USDA, Jumbo and First Time Homebuyer programs. Call today to schedule a personal consultation. The Mortgage Company 470 S. Cedar Crest Blvd., Allentown 610.973.3425 | beth.themtgco.com

Become Irresistable with Sirens Sirens Beauty has an upscale yet relaxing environment for both women and men. The Siren Squad places a high focus on continuing education so they can continue providing all the latest trends in hair color, cuts, extensions, chemical services and lashes. Being the oldest of all her siblings, Jessica Bee developed a leadership mentality very early on in life as well as a passion for helping others. Jessica stumbled upon the beauty industry while in college and fell in love with it. The women at Sirens Beauty are very involved in their community, helping others realize their true beauty inside and out—it is what drives the team. Jessica works side by side with a very talented team (Alicia, Crystal and Katie) who function as a family. Although Sirens Beauty just had its first birthday, these talented women have all been in the industry for over a decade. Sirens Beauty offers hair color/lightening services, hair extensions, keratin treatments, perms, facials, lash extensions and facial waxing. Clients and plants alike love the mermaidthemed salon with its calm beachy vibe and abundant sunlight streaming in from its many windows and skylights. Sirens Beauty 2804 William Penn Hwy. Suite 2, Easton 610.438.2348 sirensbeautyeaston.com

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Main Street Financial Partners prides itself on offering every possible insurance and financial product to its clientele, fostering a one-stop-shop process central to the best interest of the client. As a woman and self-defined entrepreneur, Elizabeth M. Snyder, president and founder of Main Street Financial Partners, LLC, has become a leader and fierce advocate for all women, especially for women in business. Under her leadership, she has created a diversified, successful brokerage, founded on fundamental and proven principles of a traditional financial/insurance brokerage, with visionary and forward-thinking goals. One of those next-generation insurance brokerage goals for Main Street is leveraging modern technological paradigms with old-fashioned face-to-face advocacy for her clients. As Elizabeth likes to say, “This isn’t your father’s Oldsmobile.” Having established herself as a leading real estate agent in the Lehigh Valley, Elizabeth foresaw the market declining in 2008 and chose to diversify, starting a health and financial brokerage house, particularly specializing in servicing the senior market. MSFP educates the masses about Medicare, Medicaid, Social Security, long-term care and retirement planning—as all of these gates are ones that each American must eventually face and often are the most confusing. They are the #1 new agency for Travelers Insurance in 2021. Today, Main Street Financial Partners leads Pennsylvania and the country in several different categories of insurance along with top Fortune 500 companies such as Lincoln Financial Group, Aetna Senior Supplemental and One America, to name just a few. Currently, Main Street has two locations: Gilbertsville, which opened in 2009 and is the most southern office, and now they are proud to announce the grand opening and welcome clients of their new corporate headquarters located at 230 E. Landis Street in Coopersburg. The 14,000-square-foot building will have a state-of-theart, 80-seat theater for client educational seminars as well as a commercial kitchen for hosting business and community events.

Main Street Financial Partners, LLC 230 E. Landis St., Coopersburg 1012 E. Philadelphia Ave., Gilbertsville 800.862.7364 | mainstreetfinancialpartners.com LEHIGHVALLE YST YLE.COM : AUGUST 2022

PROFILES : WOMEN WHO MOVE THE VALLEY

One-Stop Shopping for Outstanding Brokerage

PROFILES : WOMEN WHO MOVE THE VALLEY

SPECIAL ADVERTISING SECTION

Celebrating 10 Years of Cutting-Edge Skin Care Celebrating an expansion and 10 years in business, 2022 has been a big year for The Skin Clinic! These ladies are well known for offering professional-grade treatments with customized products, tailored to clients’ skin and body wellness needs. Nestled in Downtown Easton, The Skin Clinic is a must-visit spa in the Valley for cutting-edge skin care combined with true tranquility. Boasting a signature clean skincare line and customized services, the ladies know how to set clients up for long-term beauty and wellness. Focusing on challenging skin concerns, sensitive skin waxing and therapeutic massage, The Skin Clinic strives to help clients reach their beauty and wellness goals. In addition to their signature facials and massages, their service menu includes hydrodermabrasion, microneedling, cryo sunspot, and skin tag removal as well as spray tanning, full-body waxing and prenatal massage. “We’ve been in business for 10 years and we continue to grow, not just in our services but in our community!” says owner and master esthetician Allison Hess Bryson. “While we’re blessed and thankful to expand, we always strive to offer you the best treatments and products possible, all in a boutique spa environment.” The Skin Clinic 133 Northampton St., Easton 610.515.9038 skinclinicpa.com

The Growing ASR Media Team ASR Media has an incredibly talented group of videographers, editors and producers who help guide every creative vision from start to finish. Ten years ago, ASR Media Productions’ owner and five-time Emmy® Award-winning executive producer, Ashley Russo, had a dream of creating purposeful media for the Lehigh Valley region. A decade later, the award-winning group continues to grow, providing quality production services for organizations around the country. The company has expanded, now boasting nine strong, talented women on a staff of 11. And ASR Media’s innovative content has broadened to incorporate post-pandemic business needs. Deeply committed to the community, the women of ASR Media all serve on nonprofit boards and committees across eastern Pennsylvania. The team is excited to continue thriving in their new Bethlehem location, educating a steady flow of female interns, and adding a few seedlings to the group. Katie welcomed a baby boy in late 2021 and Krysta will bring her bundle of joy to the ASR family later this year. Visit their website to learn more. ASR Media Productions 190 Brodhead Rd. Suite 302, Bethlehem 908.216.6100 asrmediaproductions.com

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

SPECIAL ADVERTISING SECTION

Heintzelman Funeral Home, Inc. is a family-owned and -operated funeral home providing caring, personalized funeral, memorial, cremation and contemporary services designed to honor and celebrate life. Erin Heintzelman is a fourth-generation funeral director at her family funeral home, the Heintzelman Funeral Home, Inc., with locations in Hellertown and Schnecksville. The Schnecksville location began operating in 1938 by her great-great uncle, Walter S. Bard. Walter raised his nephew, Richard A. Heintzelman, who passed the funeral home down to his sons Robert and David, Erin’s father and uncle, respectively. In 1984, Robert and David purchased the Clarence W. Templeton Funeral Home in Hellertown, which granted them the opportunity to incorporate the Heintzelman Funeral Home in 1993. After graduating from the Funeral Service Education Program at Northampton Community College, as well as becoming a Certified Life Celebrant and a Certified Crematory Operator in 2018, Erin officially joined the family business. Although the majority of her time is spent as a funeral director, she also found other ways to serve the community, particularly in her roles as a member of the Parkland Education Foundation, the Greater Northern Lehigh Chamber of Commerce and the Upper Lehigh Lions Club. Erin is passionate about growing her family business and leading the funeral home into a new era. One aspect of this new era includes the addition of Magnolia, Erin’s therapy dog in training, where she hopes to utilize her in the daily operations of the funeral home. Erin believes that although the funeral profession is changing, her primary goal for the next generation of the Heintzelman Funeral Home, Inc. is to reflect the world’s advancements while maintaining the respect and compassion for others that she witnessed firsthand from her father, uncle and grandparents.

Heintzelman Funeral Home, Inc. 4906 Route 309, Schnecksville | 610.799.3125 Robert B. Heintzelman, Supervisor 326 Main St., Hellertown | 610.838.0521 David J. Heintzelman, Supervisor heintzelmancares.com LEHIGHVALLE YST YLE.COM : AUGUST 2022

PROFILES : WOMEN WHO MOVE THE VALLEY

A Legacy of Honoring Lives

PROFILES : WOMEN WHO MOVE THE VALLEY

SPECIAL ADVERTISING SECTION

Achieve What Matters Most Edward Jones financial advisor Stephanie Miller develops solutions-based strategies to help her clients achieve their financial goals. She emphasizes transparency in the planning process and empowers clients to make the best decisions. “I relish the opportunity to change people’s lives in a tangible way,” she says. “Finances can be intimidating, and I provide an open and approachable atmosphere where clients can comfortably engage in a purpose-driven wealth planning process.” Edward Jones 1150 Glenlivet Dr. Suite A13, Allentown 610.437.2066 edwardjones.com/stephanie-miller

Quality Health Starts Within Certified nutritionist and exercise specialist Angie Fenstermaker has been consulting on sustainable weight management for over 20 years. She approaches her clients as unique individuals, teaching them how to transform their health and body by learning the right rhyme and reason of foods that burn fat, enhance vitality and contribute to a healthier body composition. As a CETIcertified cancer exercise specialist, Angie is able to reach women in a different, more meaningful capacity. Her mission is to empower individuals to obtain healthy food relationships and embrace food as medicine. Angie’s Way Nutrition & Wellness 610.428.1558 angieswaynutrition.com

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

Promoting Self-Love Jasmine Fleming is a 32-year-old married transplant from Detroit who started BeSkintiful seven years ago to give minority women the first African American all-inclusive “one-stop” salon/spa in Allentown. She is known for body sculpting, PMU brows and lips, lash extensions, hydrafacials, yoni steams, brow tinting, vajacials, teeth whitening and more. In 2021, Jasmine was awarded by the City of Allentown and received a proclamation from Governor Tom Wolfe and U.S. Representative Susan Wild for BeSkintiful’s community humanitarian efforts. She is a licensed esthetician and loves inspiring, mentoring and coaching future beauty entrepreneurs. Her motto: Black girl magic persevering over adversity and promoting self-love. BeSkintiful 1823 Allen St., Allentown 484.714.0491 | beskintiful.com

Leading a Movement of Change Michelle Wahlmark has been a lifelong resident of the Lehigh Valley. With her 30+ years of mortgage experience and knowledge, she will find the best mortgage program for clients, at their convenience. Michelle can assist with a vast array of mortgage programs, such as Conventional, FHA, VA, USDA, Jumbo and Renovation Loans and first-time buyer programs. Michelle is licensed in PA, NJ, DE and FL. Movement Mortgage 121 N. Cedar Crest Blvd. Suite E, Allentown 610.248.8448 lo.movement.com/michelle-wahlmark/home

SPECIAL ADVERTISING SECTION

PROFILES : WOMEN WHO MOVE THE VALLEY

Clockwise from left: Founder and color specialist Carmen Huddleston; with master stylist and award-winning nail technician, Cami; the Flourish Salon and Spa team of master stylists, left to right: Amanda, Stefenie, Carmen, Kelly and Cami.

Empowered with Confidence Make an appointment today and meet Flourish’s team of well-trained specialists. Flourish Salon and Spa was founded by Carmen Huddleston during the height of the COVID-19 pandemic. A color specialist with nearly 20 years of experience, Carmen was inspired by her mother, Cami, a stylist with over 45 years of experience, to open her own salon. Located on Hamilton Boulevard in Wescosville, Flourish brings a large variety of specialized hair and award-winning nail services—they were voted the Lehigh Valley’s Best Manicure & Pedicure in 2022 by Style readers!—performing them with the latest products and techniques. Flourish takes a proactive approach on their salon practices by using mostly vegan and cruelty-free products. The salon’s mission is to create a calm atmosphere, allowing their guests and stylists to build a strong relationship and at the same time create beautiful looks and color enhancements. Flourish’s long-term vision is to enhance their guests’ experience by empowering them with confidence and above all letting them know their needs matter. The Flourish team members pride themselves for their integrity, honesty and care for their guests.

Flourish Salon & Spa 5036 A Hamilton Blvd., Allentown 610.624.4012 flourishsalonlv.com LEHIGHVALLE YST YLE.COM : AUGUST 2022

INSIDE DISH

BY CARRIE HAVR ANEK | PHOTOGR APHY BY ALISON CONKLIN

GAME DAY WILL NEVER BE THE SAME AT

Sports AND Social

The restaurant has elevated the concept of a sports bar with scratch-made food that’s approachable and affordable.

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

There’s something very different about the latest sports bar and restaurant to hit the Lehigh Valley. Sports and Social Allentown is sprawling and a little classy; it still bears some design elements of its previous incarnation as The Hamilton Kitchen. The technology running the entertainment is state-of-theart, the hospitality is friendly and the scratch-made fare on the menu caters to all different kinds of clientele. There are ample gaming opportunities, and you can watch the game or listen to live entertainment from anywhere in the restaurant, whether it’s one of the three bar areas or the outdoor dog-friendly patio complete with a fire pit. In short, your every sportwatching dream can come true at Sports and Social. This restaurant concept is part of a larger company, but it’s not a chain per se. Its parent company is Live! Dining and Entertainment, and it opens restaurants and entertainment venues in urban locations that are undergoing revitalization. (They also operate Xfinity Live! at the Philadelphia Sports Complex, among other sports and entertainment spots.) Allentown is the second spot for this restaurant concept, and the city fits squarely into the company’s profile, as Allentown is an unbelievable 10 years into its urban renewal efforts. (Manager Clint Malek says that by the end of 2022, the city will have added 2,000 residents downtown in the past 10 years.) The menu isn’t necessarily universal; instead, the company understands that catering to the local scene makes the most sense for so many reasons. The menus can be

customized based on location. In Allentown, of course you’ll find things like a cheesesteak (and cheesesteak egg rolls, too, if you don’t want the whole sandwich). You’ll also find beers from neighbors such as Brü Daddy’s Brewing Company and Fegley’s Brew Works, and Philly spirits such as Stateside Vodka and Bluecoat Gin. “The Lehigh Valley is food and craft-cocktails driven, and you don’t always find those things in sports bars,” says Malek. “They’ve elevated the concept of a sports bar with scratch-made food that’s approachable and affordable. And we’re always developing recipes, too.” (More on the menu in a minute.) The most obvious and immediate difference, as far as sports bars go, is the

atmosphere. The sports programming is operated from a mind-blowing command center that rivals anything they use on ESPN (not joking, ask them to show you—the kids will love it). You can watch any major sports event airing from almost anywhere in the world, from baseball and golf and football to the World Cup, for example. Home teams aren’t forgotten, either—how often do you get to see the IronPigs or the Phantoms on television at a bar? The entire back wall of the restaurant is one huge screen (25 feet!) or two separate screens, depending on programming needs. It doesn’t seem like it’d be complete without the ability to play games while you watch the game: try your hand

Nashville Hot Chicken Sandwich

Fried buttermilk-marinated chicken breast, Nashville-style spices, coleslaw, pickles, southern comeback sauce on a brioche bun

at pinball, old-school arcade games (including tabletop Pac-Man), foosball, basketball, Skee-Ball and, of course, beer pong. Commercial breaks during game times feel like you’re at the game with an emcee running the show, with gags such as the kiss cam and other games. Sports and Social takes the experience to the next level. Sports and Social, however, is different because what you order is going to be scratch-made, which is a distinguishing factor among other bars and restaurants of its ilk. In other words, we aren’t looking at a menu full of frozen and/or fried foods. Instead, you’ve got house-made wings that go through a process of breading and flash-frying (and come in several different styles, including the sweet and spicy bee sting). You’re going to find a fair amount of food with heat, too, whether

it’s the popper burger (with jalapeño cream cheese), the Nashville hot chicken sandwich (not to be trifled with!) or the aforementioned wings. And you’ve got handhelds such as burgers, a cheesesteak with shaved ribeye, a Beyond burger, salmon burger and chicken sandwich with avocado. The bowls portion of the menu includes salads but also a Korean bowl with grilled chicken, julienned carrots, red cabbage, cucumber, romaine, green onions, gochujang and charred broccoli over steamed rice. They offer a few entrées, which include fish and chips, pan-seared mahi-mahi, steak and shrimp and the braised short rib dish (over cauliflower rice). Tacos are served in an unusual manner—they’re double wrapped, which is not so unusual these days, with a corn shell on the inside, a flour on the outside and a layer of guacamole in between the

LEHIGHVALLE YST YLE.COM : AUGUST 2022

INSIDE DISH

shells. This move guarantees that every bite contains guacamole, and it also helps to easily seal the two shells together. Your tacos can come with Korean short ribs, chicken, bacon and ranch or the mahi with fried, grilled or blackened mahi-mahi with pico de gallo and red cabbage slaw. The nachos receive a smart presentation, too—rather than stacked high, which invariably results in soggy bites now and then, they’re spread out, which also facilitates easy sharing. It’s hard to go wrong with whatever you select, because it’ll be hand crafted. “About 90 percent of what we make here, we make in-house,” says executive chef John Burke. (Note: Most restaurants are outsourcing bread.) Many restaurants like to boast that they have something for everyone who comes through the door, but in the case of Sports and Social, it seems to be true, if the shifting clientele is any indication. Malek notes that the crowd changes dramatically over the course of several hours. They’ve only been open since late April, but the happy hour crowd is finding them, followed by families who enjoy the extensive dinner options (complete with a kids’ menu). The post-dinner crowd shows up after that, and it’s usually younger people, many within walking distance of the restaurant. And then, especially on the weekends, there’s a late-night crowd that shows up after

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

10 o’clock to enjoy the live music that’s pumped throughout the restaurant, both inside and outside. (Sports and Social caters to that crowd, too, by staying open until 2 a.m.) And if you’re having a great time on the weekend, late into the night, and want to come back in the morning, you’re in luck. Saturday features a chill vibe with an acoustic brunch, whereas Sunday keeps the previous night’s festivities rolling with more of a party feel. After you’ve eaten all the things, watched the game, played some games and listened to some music, what’s left? Dessert. Order the chocolate cake and make sure you’ve got plenty of room—or plenty of folks to share it with, as you receive two hefty slices. Like so much at Sports and Social, the cake serving, too, is larger than life.

Korean Bowl

Grilled chicken, julienne carrots, red cabbage, charred broccoli, diced cucumber, romaine lettuce, green onions, gochujang, citrus soy sauce and sesame seeds, served over steamed rice

Sports and Social ALLENTOWN 645 Hamilton St., Allentown 610.638.0899 sportsandsocial.com/allentown

*Please check their website and/or social media for current operating hours and procedures.

Hours Sun.–Thurs.: 11 a.m.–midnight; Fri. & Sat.: 11 a.m.–2 a.m.

Parking Street parking and nearby parking decks

Reservations Recommended, but walk-ins are welcome

What to Order Loaded nachos, any of the wings, Chicken & Bliss, breakfast skillets, avocado toast, the mahi-mahi tacos, Korean short ribs. The signature drinks are “crushes,” with the orange version leading the way, made from fresh-squeezed orange juice, orange vodka and triple sec, and topped with lemon-lime soda. (Warning: this drink goes down very easily!)

Specials Happy Hour: Mon.–Fri. from 4–6:30 p.m. (specials on the orange crush, house wine, domestic bottles and half-price select appetizers); Mondays are build-your-own burgers starting at $5; Tuesdays are Taco Tuesdays (naturally) with specials on Mexican food (tacos, chips and salsa, margaritas, etc.); Thursdays promise live music.

LEHIGHVALLE YST YLE.COM : AUGUST 2022

BEYOND THE MENU

TEXT & PHOTOGRAPHY BY ALISON CONKLIN

Honey Graham Cookies with Meredith Wong

Wong is the chef/owner of Sugar Mere.

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

Meredith Wong grew up in a home where her mom always baked. In fact, her mother is such a talented baker that she won a Betty Crocker baking award. Cooking was also always a huge part of her childhood, as her family has put together two cookbooks comprised of cherished family recipes. “I was always helping my mom in the kitchen growing up,” says Wong. “What kid doesn’t want to lick the beaters after baking?” And her favorite food memory was with her mom, baking sour cream cookies, a special recipe that has spanned generations in her family. Her mom would cut out each cookie while Wong would slyly steal the scraps to eat. “It is one of my most favorite memories with my mom in the kitchen,” she says. Wong didn’t have a traditional start in the culinary industry. She started her baking business, Sugar Mere, after attending a baby shower and being inspired by the handmade cookies served there. “I remember thinking, I could do this!” Determined, she started baking much more regularly. “My friends and I would watch The Great British Bake Off each week, and I would bake my way through it—baking what contestants had whipped up the previous week and sharing it with my friends.” Wong taught herself how to frost cookies and was inspired creatively by almost everything. “My mind never turns off and I am always thinking about flavor combinations and new, fun and delicious cookies to create.” She picked the name Sugar Mere because “mere” means mama and she is the busy mother of three kids. In 2020,

she enrolled in pastry school, earning herself a degree and the official title of chef. Wong is so grateful for her customer base and all of the opportunities that have been presented because she followed her dream. If you want to order some sweet treats, reach out to her on social. Her yummy cookies and charismatic demeanor will surely win you over! Here, she is sharing her recipe for Honey Graham Cookies, a soft and chewy cookie with a rich frosting that is topped with Honey Graham bears and a drizzle of sweet or hot honey. sugar_mere |

sugarmerebakery

INGREDIENTS COOKIES 12 Tbsp. unsalted butter, melted ½ cup granulated sugar ¾ cup light brown sugar 1 egg yolk 1 egg ½ Tbsp. vanilla extract or paste 1 ¾ cups all-purpose flour 1 tsp. baking soda ½ tsp. sea salt 1 cup graham cracker crumbs (about 9 sheets processed in a food processor)

FROSTING 4 oz. cream cheese, softened 4 Tbsp. unsalted butter, softened 2 cups powdered sugar, sifted ½ tsp. salt (optional) 1 tsp. vanilla extract or paste

INSTRUCTIONS COOKIES Melt butter in a microwavesafe bowl and let cool to room temperature (about five minutes). Once cooled, pour into mixing bowl and add sugars, mixing well until incorporated and smooth. Add in egg, egg yolk and vanilla until smooth.

In a separate bowl add all of your dry ingredients and lightly mix before adding to wet ingredients. Mix until just combined—avoid overmixing. For uniform cookies, use a scoop or weigh out into even balls in your desired size (Meredith likes a big cookie, so she uses a ¼-cup scoop). Place on plate and refrigerate for 30 minutes for a thicker cookie or bake from there for a thinner one. Preheat oven to 325 degrees and bake for 10–14 minutes or until edges are slightly browned. Once removed from the oven, you can use a glass or large cookie cutter in a

circular motion around the cookie to make it an even and perfect circle for that bakery-style touch. Allow cookies to cool completely before icing.

FROSTING In a stand mixer fitted with the whisk attachment, beat the softened cream cheese and butter until creamy (about two minutes on medium high). Add the sifted powdered sugar, salt and vanilla and beat until frosting is soft and creamy. Transfer to a piping bag and swirl around the cooled cookie.

Garnish with some crushed or chopped graham crackers or Honey Graham bears and then drizzle your favorite honey on top. Meredith likes to use Mike’s Hot Honey for an extra punch of flavor. Her final step? “Eat it and revel in the glory of your newfound favorite cookie recipe!”

Tag @lvstylemag and #livelvstyle when you make it at home!

LEHIGHVALLE YST YLE.COM : AUGUST 2022

DINING GUIDE MELT Style Award Winner

Live Entertainment

Gluten-Free Options

Outdoor Seating

Vegetarian Options

Entrée Price Range:

Wheelchair Accessible

$ under $15 $$ $15-$25 $$$ $25+

Serves Alcohol BYOB

$$$

The Promenade Shops at Saucon Valley, 610.798.9000, meltgrill.com

Offering a sumptuous menu of contemporary Italian fare in its breathtaking 350-seat restaurant, with spacious and customizable rooms for private events. Lunch, dinner & late night.

NOTCH MODERN KITCHEN & BAR $$$ 5036 Hamilton Blvd., 610.351.8222, notchmknb.com

*Highlighted entries are Lehigh Valley Style advertisers. Look for their ads in this edition!

Modern American with an Asian Twist. Lunch & dinner.

POCONO BREWERY CO. *We recommend checking each individual restaurant’s website and/or social media to confirm whether it is open and accessible during these unprecedented times.

938 Lifestyle Center, Whitehall, 610.264.2194, poconobrewery.com

Authentic wood-fired pizza, imported meat and cheese boards, nachos, salads and craft beer. Lunch & dinner.

$$$

RANDALL’S ON THE ORCHARD

2016 Applewood Dr., Orefield, 610.395.8000, randallsontheorchard.com

A warm and welcoming atmosphere in a unique orchard-side setting featuring delectable American continental cuisine. Dinner.

Bucks

SAVORY GRILLE

MCCOOLE’S AT THE HISTORIC RED LION INN $-$$$ 4 S. Main St., Quakertown, 215.538.1776, mccoolesredlioninn.com

Offering a dining room, martini lounge and bar in a beautifully restored inn from the 1700s. Monthly featured wines and brews from their own Red Lion Brewery. Also offering a complementary door-to-door and hotel shuttle service within a five-mile radius of the restaurant to bar and restaurant patrons, as well as private events at McCoole’s Arts & Events Place. Brunch, lunch & dinner.

SPRINGTOWN INN

3258 Main St., Rte 212, Springtown, 610.346.7262, springtowninn.com

Springtown Inn is intimate dining in a historic country inn, featuring steak and seafood. Catering all life celebrations! Dinner.

Lehigh $

BRÜ DADDY’S BREWING CO. 732 Hamilton St., Allentown, 610.351.7600, brudaddysbrewingcompany.com

Brewpub featuring food that’s as good as the beer and an authentic outdoor beer garden. Brunch, lunch, dinner & late night.

CASA TORO MEXICAN GRILL 7001 Rte. 309, Coopersburg, 610.282.8888, casatoromexgrill.com

Mexican restaurant and bar specializing in authentic, time-tested recipes and award winning margaritas. Lunch & dinner.

$$$

1731 Airport Rd., Allentown, 610.403.4600, copperheadgrille.com

Copperhead Grille is a place where handcrafted recipes and sports merge to form the ultimate sports dining experience. Lunch, dinner & late night.

GRILLE 3501

Savory at Home order from our Savory at Home menu and shop our retail offerings at

SavoryGrille.com Wed.-Sat. 4:30-10pm Sunday 1-8pm Favorite Locally Sourced

610.845.2010

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

THE TAVERN ON LIBERTY

2246 W. Liberty St., Allentown, 484.221.8765, tavernonliberty.com

“Life, liberty and the pursuit of beer.” Check out other location in Reading called The Liberty Taproom. Open seven days a week. Lunch, dinner & late night.

TOP CUT STEAKHOUSE

$$$

The Promenade Shops at Saucon Valley, 610.841.7100, topcutsteak.com

Classically inspired cocktails, exquisite wines and USDA prime steaks in a 1940s style rooftop atmosphere. Dinner & late night.

The Promenade Shops at Saucon Valley, 610.841.9399, torrerestaurant.com

Classic Mexican cuisine with a modern twist in a fun, familyfriendly atmosphere. Enjoy Happy Hour gathered around the three-story tequila tower. Brunch, lunch, dinner & late night.

$$$

THE TRAPP DOOR GASTROPUB 4226 Chestnut St., Emmaus, 610.965.5225, thetrappdoorgastropub.com

Upscale food in a fun, relaxed atmosphere with an extensive craft beer list. Brunch, dinner & late night.

UNION AND FINCH

1528 W. Union St., Allentown, 610.432.1522, unionandfinch.com

A casual American bistro serving lunch and dinner six days a week and brunch on weekends. Brunch, lunch & dinner.

WHITE ORCHIDS THAI CUISINE

The Promenade Shops at Saucon Valley, 610.841.7499, whiteorchidsthaicuisine.com

$$$

3501 Broadway, Allentown, 610.706.0100, grille3501.com

Authentic Thai cuisine in a contemporary and relaxed dining atmosphere. Signature seafood dishes, house specialties and classic Thai entrées. New bar and lounge area. Lunch & dinner.

KOMÉ FINE JAPANESE CUISINE AND HIBACHI $$

2249 Walnut St., Allentown, 610.439.1203, youellsoysterhouse.com

Upscale, yet unpretentious. Fine fusion cuisine. Extensive martini, wine and beer menus. Lunch & dinner.

The Promenade Shops at Saucon Valley, 610.798.9888, komerestaurant.com

A contemporary Japanese cuisine and hibachi. Extraordinary sushi, non-sushi dishes served in a contemporary, yet sensual atmosphere. Lunch & dinner.

HOPS FOGELSVILLE 7921 Main St., Fogelsville, 610.395.3999, hopslehighvalley.com

Historic pub serving up all American classics with weekly specials to make mouths water. Lunch, dinner & late night.

HOUSE & BARN

Two distinctly different restaurants, one spectacular setting, entirely re-imagined. Brunch, lunch & dinner.

MADELINE’S

$$$

YOUELL’S OYSTER HOUSE

149 Chestnut St., Emmaus, 610.421.6666, houseandbarn.net

2934 Seisholtzville Rd. Macungie

A culinary gem housed in the historic Seisholtzville Hotel, Savory Grille takes gives back to a time when fine dining was an experience to be savored. Dinner.

TORRE

COPPERHEAD GRILLE

$$$

2934 Seisholtzville Rd., Macungie, 610.845.2010, savorygrille.com

$$$

1250 Turnstone Dr., Fogelsville, 484.277.2250, madelinesfogelsville.com

Casual fine dining with a creative gourmet flair. Madeline’s, where friends gather. Brunch, lunch, dinner & late night.

Sea to table since 1895. The region’s destination for fresh seafood and steaks. Dinner.

Northampton BLUE GRILLHOUSE & EVENT CENTER $$$

4431 Easton Ave., Bethlehem, 610.691.8400, bluegrillhouse.com

From a party of four on the covered outdoor patio to a party of 400 in the newly renovated event center ballroom, blue delivers with prime steaks and seafood, a sprawling wine list and impeccable service. Brunch, lunch, dinner & late night.

BOLETE RESTAURANT & INN

$$$

1740 Seidersville Rd., Bethlehem, 610.868.6505, boleterestaurant.com

Bolete is a fine dining restaurant where the team’s care and passion for what they do is evident in each carefully and skillfully prepared dish. Brunch, lunch & dinner.

CHOP HOUSE AT WIND CREEK $$$

77 Wind Creek Blvd., Bethlehem, 877.726.3777, windcreekbethlehem.com

A modern, upscale twist on the classic American steakhouse. Chop House at Wind Creek is the place to dine in the Lehigh Valley—serving only-the-best steaks, seafood, signature creations and handcrafted cocktails. Dinner.

DINER 248

3701 Easton-Nazareth Hwy., Easton, 610.252.4300, diner248.com

Fine diner-ing at its best. Handmade, fresh food, craft beer, libations and desserts. Call ahead seating available. Breakfast, brunch, lunch, dinner & late night.

CASUAL FINE DINING

SAVOR THE SUMMER ON OUR SPACIOUS PATIO

$$$

EDGE RESTAURANT 74 W. Broad St., Bethlehem, 610.814.0100, edgerestaurant.net

An all-scratch kitchen “combined with a fun, relaxed atmosphere, you get edge.” Lunch, dinner & late night.

HAWAII POKE BOWL

306 Town Center Blvd., Easton, 610.330.2886, hawaii-poke-bowl-forks.business.site

Rice bowl with sushi-grade fish, veggies and Asian toppings. Lunch & dinner.

KEYSTONE PUB

3259 Easton Ave., Bethlehem, 610.814.0400, keystonepub.com

Demand better beer! Lunch, dinner & late night.

KINGFISH 3833 Freemansburg Ave., Bethlehem, 610.691.1115, kingfishbethlehem.com

Modern American Cuisine including American and traditional Sushi. Innovative wine station. Elegant event room. Dinner.

THE MARKET GOURMET EXPRESS

77 Wind Creek Blvd., Bethlehem, 877.726.3777, windcreekbethlehem.com

All the classic favorites in one place. Nathan’s hot dogs, burgers, pizza, salad, sushi, ice cream and coffee. Lunch, dinner & late night.

MAXIM’S 22

$$$

4 South Main St., Quakertown | 215.538.1776 | mccoolesredlioninn.com

322 Northampton St., Easton, 610.252.2622, maxims22.com

Maxim’s 22 bistro and brasserie is the latest from the awardwinning Sette Luna team. Known for comfortable french fare in a casual setting. Brunch, lunch, dinner & late night.

Great food, casual fine dining, long marble bar, historic setting, unpretentious, attentive staff, classic ambiance. Lunch, dinner & late night.

SETTE LUNA

219 Ferry St., Easton, 610.253.8888, setteluna.com

Rustic Italian featuring wood oven pizza, homemade pasta, alfresco dining. The enoteca boasts the Valley’s most extensive wine and beer list. Private wine cellar and live jazz every weekend. Brunch, lunch & dinner.

STEELWORKS BUFFET & GRILL

77 Wind Creek Blvd., Bethlehem, 610.419.5555, steelworksbuffetandgrill.com

ZEST BAR+GRILLE

$$$

The Rooftop at 306 S. New St., Bethlehem, 610.419.4320, zestbethlehem.com

THE PLACE FOR ALL LEHIGH VALLEY FOODIES LEHIGHVALLEYSTYLE.COM/FOOD

A culinary and social experience offering a progressive menu that highlights the best of New American cuisine. Lunch & dinner.

Capturing flavor from a myriad of culinary regions, Urban Table’s menu is a match for every palate—with offerings including prime beef burgers, gumbo, cauliflower steak, truffle-honey glazed fried chicken, premium chops, seafood and more. Lunch & dinner.

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URBAN TABLE

77 Wind Creek Blvd., Bethlehem, 877.726.3777, windcreekbethlehem.com

AW A

Classic American steakhouse with an extensive wine list and beautiful destination decor. Dinner.

E F R ECI PES,

$$$

THREE OAK STEAKHOUSE 323 Northampton St., Easton, 610.559.5510, threeoaksteakhouse.com

Experience a variety of fresh culinary dishes from around the world at Steelworks Buffet & Grill. Featuring live action cooking and a fully stocked bar, guests will enjoy a variety of fresh international culinary dishes at the all-you-can-eat buffet or choose their favorites from the a la carte menu, including artisan pizza, a pasta station, fresh-carved meats and more. Breakfast, lunch & dinner.

R E EW S T VI AU R AN T R E

PEARLY BAKER’S

11 Centre Square, Easton, 610.253.9949, pearlybakers.net

LEHIGHVALLE YST YLE.COM : AUGUST 2022

DRINK THIS

BY K RIS T EN WAGNER | PHOTOGR A PH Y BY M AT T HE W C A NNON

Cholado LITTLE CALI

The refreshing icy beverage is made with fresh fruit and sweetened condensed milk.

READY TO TRY IT? Tag @lvstylemag and #livelvstyle!

AUGUST 2022 : LEHIGHVALLE YST YLE.COM

This summer, try the Cholado at Little Cali in Bethlehem. “Our Cholado is our bestseller,” says owner Heidy Murillo, who calls it an iconic beverage from her native Cali, Colombia. She says the same is true for their Salpicon, a new seasonal offering, which can be made with vanilla ice cream making it a SalpiHelado. “It is impossible to walk the streets of Cali without running into a vendor selling these refreshing drinks,” says Murillo, calling them heaven in a cup and the perfect thing to quench one’s thirst on an especially hot day. “Growing up in Cali, Colombia, street food vendors were a part of our daily lives,” she says. “We looked forward to having a treat with friends and relatives in the evening at our favorite stands.” When Murillo moved to the United States, she missed the flavors she grew up with and decided to bring a bit of Cali to the Valley to share. In Cali, Murillo says the Cholado and Salpicon are made using a lot of tropical fruits like lulo, maracuya, sour sop and papaya, but here, she makes both with seasonal fresh fruit, natural fruit syrup and sweetened condensed milk. If you’re feeling hungry, Murillo recommends ordering either with a buttery cheese arepa. This summer, Little Cali will introduce more street food goodness in the form of shrimp ceviche valluno and mango biche popsicles. 1806 Stefko Blvd., Bethlehem 610.419.4060 little-cali.business.site

St. Luke’s Pediatric Specialty Center More care for kids. One location. Easy access. 5425 Lanark Road, Center Valley, PA • 484-658-KIDS (5437) When it comes to your child, you only want the best

Physical, Occupational and Speech Therapy

from the team you TRUST. At St. Luke’s, our entire

Primary Care Pediatrics

team of pediatricians and pediatric specialists are

Developmental

skilled in diagnosing, treating and managing infant, childhood and adolescent conditions. St. Luke’s growing pediatric services offer easy access to care at the new St. Luke’s Pediatric Specialty Center, the region’s only free-standing facility dedicated entirely to caring for kids. The care you trust... for kids. Now more than ever.

Pulmonology Allergy Neurology Cardiology Gastroenterology Endocrinology Nephrology Behavioral Health Rheumatology Urology For a full list of specialties, visit sluhn.org/pediatrics.

sluhn.org/pediatrics • 1-866-STLUKES (785-8537)

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