Meet Greater Reading 2023

A platform of affiliated professional services firms, The Stevens & Lee Companies together provide a full range of legal, investment banking, financial advisory and government consulting services. Headquartered in Berks County, our 18 offices are located near growing markets and business hubs in the Mid-Atlantic region. We work closely with clients to solve their most complicated problems with a commitment to exceptional client service.

Learn more at www.stevenslee.com/our-companies.

Dear Reader,

We invite you to explore the remarkable qualities and accomplishments that make Greater Reading (Berks County), Pennsylvania, a truly exceptional place to live, work, learn and thrive. Strategically located in the heart of the Northeastern United States, where location counts, Greater Reading offers vibrant, diverse communities, unparalleled accessibility, affordability and a diverse economy that continues to bloom.

Within the pages of this magazine, you will discover the essence of why Greater Reading stands out. The curated stories and data presented provide valuable insights into our community's various rankings, accolades and key indicators, showcasing our success and potential.

From prestigious recognitions like U.S. News "Best Places" to the remarkable growth of our housing market, every aspect of our community reflects the collective efforts of our residents, business leaders and community members. Together, we have built an environment that fosters innovation, opportunity and a high quality of life.

Delve into the wealth of information presented here and discover why Greater Reading is the perfect place to call home. Learn about the growth of businesses and meet their visionary leaders, explore our rich cultural heritage and immerse yourself in the endless recreational opportunities offered by our scenic landscapes.

As you navigate through this publication, you will be inspired by the tremendous growth and potential that Greater Reading holds. Whether you are considering relocation, starting a business or seeking new investment opportunities, this magazine provides a comprehensive overview of the advantages and benefits that await you here.

Meet Greater Reading, where excellence meets opportunity. We hope you find our community's stories informative and inspiring as you explore the many reasons why Greater Reading is the place for you. We are proud to call this extraordinary place our home.

With Love,

MEET GREATER READING

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Top 9 Greater Reading Road Trips

Let curiosity be your guide when visiting the area's best attractions.

Winning You Over

Greater Reading scores big in minor league sports.

From Farm To Fork

There is no better place to source local ingredients than Greater Reading.

A Canvas Of Creativity

Come experience the City of Reading's vibrant arts community.

Outdoor Oasis

Greater Reading’s access to the great outdoors makes it easy to become one with nature.

RELOCATE The Main Thing

Greater Reading’s main streets full of vibrant art, history and food.

On The Market

Greater Reading real estate is attractive, diverse. Local Wanderlust

Adventure awaits less than two hours away.

LOCATE & GROW

Learn about 12 companies that call the region home.

LIVE & WORK

Meet the people who make Greater Reading great.

2023 EDITION

EDITOR-IN-CHIEF

Leah Fassnacht

ASSISTANT EDITORS

Audrey Krupiak

Aaron Gantz

Keith Stamm

ON THE COVER

Illustration by: Craig Schaffer

ABOUT MGR

CONTRIBUTING PHOTOGRAPHERS

Susan L. Angstadt Photography

Lauren Adele Little Photography

Anthony Matz

Lindsey Rachel Photography

Adrienne Beck Photography

ART DIRECTOR & PUBLISHING

Innovative Designs + Publishing

Meet Greater Reading (MGR) is an economic development program developed by the Greater Reading Chamber Alliance (GRCA) to showcase what is next and best in Berks County, PA.. This program is funded, in part, with funds allocated by the County of Berks and the Berks County Commissioners and GRCA Economic Development Investors.

The Greater Reading Chamber Alliance Team

RoadTrips TOP 9 GREATER READING

By Lisa Haggerty, Marketing Director, Pennsylvania’s Americana Region

Visit our top picks or blaze your own path. Stay for a day or a whole week. Let curiosity be your guide in Greater Reading.

For uniquely memorable and forever epic times, let your imagination free and broaden your horizons with new adventures here.

From city to countryside and main streets to mountains, Greater Reading is brimming with fun for all ages—with seasonal and hands-on arts, culture, entertainment, foodie experiences, festivals, outdoor adventures, events and more—all year long.

HAWK MOUNTAIN

Opened in 1934 as the first refuge for birds of prey, Hawk Mountain Sanctuary is a world leader in conservation science. Over 2,500 acres of protected forests with miles of hiking trails await your footprints as you walk in the land of hawks, foxes, ruffed grouse, bears and countless nature friends. Take a hike, attend a workshop or simply breathe in the fresh air that surrounds you. From August to December, Hawk Mountain is one of the best places in the area to watch the annual raptor migration. Open: Year-Round.

WORLD WAR II WEEKEND

Be an eyewitness to World War II. Walk through military encampments, relive battles, look for warbirds above and dance to 1940s swing music. Every year, the Mid-Atlantic Air Museum is transformed with authentic World War II-era planes, armored vehicles and over 1,000 reenactors conducting mock skirmishes in a battle-scarred French village. See living history at its best! Held annually the first full weekend in June.

READING PAGODA

A pagoda in PA? Yes! A seven-story high climbable Pagoda, in fact, where you can get a bird’s eye view of the City of Reading and over 4,000 acres of fields, forests, lakes and more. Sitting atop Mt. Penn for more than 100 years, the Pagoda will open your eyes to an earlier time in American history. Today, the beloved landmark sits at the crossroads of the region’s hiking and mountain biking trails. The Pagoda grounds are open year-round, from dawn to dusk, while the building is closed for maintenance. Open: Year-Round.

CrowdRiff image -@knickknackJeff

Photos Credit: MidAtlantic Air Museum

Photo Credit: Mary Linkevich/HMS

KOZIAR’S CHRISTMAS VILLAGE

Rekindle fond memories of Christmas in a village adorned with thousands of festive, colorful holiday lights. Get into the holiday spirit with food, shopping and fun in the Village’s cozy lakeside setting. Come for a special visit with Santa, who makes the long trek from the North Pole to greet visiting children each year. Open: Winter Season.

KUTZTOWN FOLK FESTIVAL

COLEBROOKDALE RAILROAD

Travel back to a time when pioneers and patriots roamed the land! Colebrookdale Railroad, also known as the Secret Valley Line, was originally completed by soldiers home from the Civil War. Today the beautifully restored Edwardian-era train offers festive and themed excursions throughout the year. Within Colebrookdale’s 16 miles of roundtrip runs you’ll witness a century’s worth of history. Open: Year-Round.

READING LIEDERKRANZ OKTOBERFEST

Get to the bottom of a beer stein (or two) at the Reading Liederkranz Oktoberfest. It’s the oldest and largest German fall festival in Pennsylvania, featuring a huge spread of traditional German fare and beers. Dance to live music throughout the festive weekend. USA Today named Reading Liederkranz the best Oktoberfest in the nation and CBS Philadelphia rated it a “Philly Top Spot.” Open: Fall Season. See readingliederkranz. com for dates.

MAPLE GROVE RACEWAY

Get your heart racing watching the world’s fastest accelerating machines! Nestled among 457 acres of farmland and towering trees, Maple Grove Raceway features NHRA Drag Racing and auto events including jet-powered vehicles, street bike races, youth racing programs and exotic car driving experiences for non-professionals. Maple Grove also hosts concerts, flea markets and festivals. Open: April to November.

Discover a taste of Pennsylvania Dutch culture at this annual early summer folklife festival. It’s the oldest continually operated, one-of-its-kind event in the United States. The nine-day festival features PA Dutch craft demonstrations, folk and farm life, historical experiences, shopping, music, dancing and, of course, traditional foods. Open: Summer Season. See kutztownfestival.com for dates.

BERKS JAZZ FEST

Put a swing in your step at this 10-day extravaganza, which brings jazz enthusiasts from around the world to Greater Reading each spring. Musicians at the top of their game and up-and-coming artists perform at ticketed and free events to the delight of dedicated jazz fans. Top-notch talent and an army of volunteers make this festival one of the best around. Open: Spring Season. See BerksJazzFest.com for dates.

Photo Credit: Soul Imagery

Photo Credit: Colebrookdale Railroad

Photo Credit: Don Carrick

Greater Reading scores big in minor league sports

Winning YOU OVER

By Keith Stamm, Director of Workforce Development, GRCA

Sports and the Greater Reading area have a long history together. In fact, our love of sports and our great location have spurred a vibrant and exciting sporting experience to the local community. With a rich history and a passionate fan base, these teams showcase top-tier talent while providing affordable entertainment for sports enthusiasts of all ages.

READING FIGHTIN PHILS

One of the most prominent minor league teams in Reading is the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies. Established in 1967, the Fightin Phils have become an integral part of the Reading sports culture. Their home games take place at the iconic FirstEnergy Stadium, known for its electric atmosphere and family-friendly environment. The stadium is currently undergoing renovations that will make it more accommodating and up to date for players and fans, while still maintaining its small-town charm. This stadium offers a picturesque backdrop of the Reading skyline and provides an ideal setting for enjoying America's pastime. Fans will enjoy watching future Major League Baseball stars take the field and experience the thrill of live baseball action.

The Fightin Phils' games are known for their high energy and lively entertainment. From the moment fans step into the stadium, they are greeted with engaging promotions, exciting contests and a festive atmosphere. Whether it's the mesmerizing sight of the beloved mascots, the smell of ballpark food or the kid-friendly games, the Fightin Phils offer an experience that appeals to fans of all ages.

The Fightin Phils embody the spirit of minor league baseball and have played a significant role in developing future Major League talent. Throughout its history, the team has seen many famous and well-known players pass through its ranks on their way to successful careers in the big leagues.

READING ROYALS

The Reading Royals are a professional ice hockey team based in Reading. They compete in the ECHL (formerly known as the East Coast Hockey League) and are known for their thrilling on-ice performances, dedicated fan base and community involvement.

Established in 2001, the Royals quickly made a name for themselves in the hockey world. They have enjoyed success on the ice, winning multiple division championships and making appearances in the ECHL playoffs. The team's commitment to excellence has earned them a reputation as one of the premier franchises in the league.

The Royals play their home games at the Santander Arena, a state-ofthe-art facility that offers a fantastic viewing experience for fans. The arena's vibrant atmosphere, combined with the team's high-paced style of play, creates an electric environment that keeps spectators on the edge of their seats.

In addition to their on-ice success, the Reading Royals are deeply involved in the local community. They actively engage with fans through various initiatives, such as youth hockey programs, school visits and charitable events. The team's players and staff are known for their accessibility and willingness to give back, further cementing their connection with the community.

The Royals also take pride in their passionate fan base. Reading hockey fans are known for their unwavering support in creating a true hockey atmosphere that motivates the players. The team's dedication to the fans is reciprocated through the overwhelming support they receive. They are a beloved sports franchise that brings excitement and joy to the community. With their thrilling on-ice performances, community involvement and passionate fan base, the Royals have become a vital part of the Reading sports landscape.

READING UNITED A.C.

Reading United A.C. (formerly Reading Rage) is a premier minor league soccer franchise based in Reading. Originally founded in 1995, Reading United A.C. now comprises both a men’s and women’s team—the women, having just completed their inaugural season in 2023. The men’s team plays in the United Soccer League (USL) and the women’s team in the Women's Premier Soccer League.

The team's success can be attributed to its focus on player development and a strong coaching staff. They provide a professional training environment, state-of-the-art facilities and a competitive schedule that challenges players to improve their skills and tactical understanding of the game. Their consistent success has created a strong fan base that consistently supports them year after year, while also inspiring future generations of players.

Off the field, Reading United A.C. is deeply connected to the local community. They actively engage in outreach programs, soccer clinics and initiatives that promote youth development and inclusivity. The team's dedication to making a positive impact extends beyond the field, fostering a sense of pride and unity within the community.

Overall, Reading United A.C. is a formidable force in their respective leagues and a crucial pathway for young players aspiring to reach the professional ranks. With a winning tradition, commitment to player development and strong community ties, the team continues to make a significant impact on the soccer landscape in Greater Reading and beyond.

READING REBELS

The Reading Rebels are the most recent professional sports team addition to our area, making their debut in 2022. In additional to bringing professional basketball on to the scene, the Rebels have also featured local home-grown talent in their players and coaching staff. As a new team, the Rebels are focused on building a strong program and finding talent that will create a culture of success. Several of the players are from the Greater Reading area, which has helped create excitement and delight as well as a strong fan base from the start. The Rebels play their home games at Alvernia University, so you’ll definitively want to make sure you check out a game!

By Amanda Burkard-Sell, Agriculture Program Manager, Berks County Dept. of Agriculture

FROMFarm

Greater Reading is fortunate to be home to over 1,800 diverse farms on some of the nation’s best farmland, many of which sell their products locally. From summertime sweet corn and tomatoes, to fall pick-your-own apples and pumpkins, to cut-your-own Christmas trees, to locally made cheeses and ice cream, the farms in the Greater Reading area offer a variety of the freshest options for both residents and visitors. There is absolutely no comparison between a local, in-season tomato or peach with those that have been shipped across the country. Connecting with local farmers and producers also empowers buyers to discover and make choices about exactly where their food is coming from and even discover new seasonal foods and recipes.

Greater Reading provides a variety of ways to shop for local foods and agricultural products. Farm stands and weekly fruit and vegetable subscriptions offer in-season produce without the need for a large garden. Farms may have set hours, a porch-pick up option or the honor system. Pick-yourown options allow visitors access to the freshest produce— right off the tree or bush. Some farm businesses offer larger

stores with their own products plus other local producers’ goods, allowing for one-stop shopping and an easy way to get all the ingredients for a delicious meal. The area also is home to several community farmer’s markets, where buyers can connect with a variety of local vendors and ask questions about how their food is grown and produced. Some of these are outdoor seasonal markets and others operate year-round. There’s an option to buy local food that works for everyone. One way for consumers to discover all the local produce and other goods Greater Reading farms have to offer is the Berks County Local Food Map. Launched in 2023, the map is the result of a partnership between the Greater Reading Chamber Alliance (GRCA) and the Berks County Department of Agriculture and serves as an interactive online resource to locate local products. The map and its directory allow users to find the farms and producers in their area, with the ability to filter sites by categories like business type, products offered and accepted forms for payment. That way someone searching for pasture-raised chicken and eggs, pick-your-own strawberries, or locally produced honey can

TOFork

There is no better place to source local ingredients than Greater Reading

find exactly where to buy what they are looking for and when it is available. The map also lists the businesses’ hours and contact information and links directly with social media accounts and websites so that consumers can connect with the places they want to visit. It directly links to Google Maps, making it easy to take a road trip around the county for your local food.

Additionally, the Greater Reading area is home to the Rodale Institute, a global leader in organic farming research and education. Rodale, which recently celebrated its 75th anniversary, has long been a pioneer in organic farming research, hosting the longest running field crop trial in the United States and recently adding a new trial testing for the nutrient density of organic versus conventional produce. But Rodale isn’t just a hub for scientific advancements, it also offers free resources and training to farmers, helping to support the local agricultural economy by helping to create the next batch of small farmers. It provides consulting and free technical assistance to support existing local farmers. Rodale has its own farm store in Kutztown, where it sells

its products and those from other local farmers. It seeks to supplement, rather than compete with other local farms, specifically growing and supplying products to fill in the gaps, rather than provide what is already there.

Buying local not only provides access to the freshest food, but also supports the entire local economy, as the funds spent locally are reinvested back into community businesses and services. The environment benefits from reduced packaging and transportation needs and supporting local farms helps to maintain the farmland and green space that is part of the scenic quality of the Greater Reading area. Buying directly from local farmers is a win for the entire community and there is no better place to take advantage of this than Greater Reading.

THE MANY FACES THAT MAKE UP EAST PENN

SOME OF THE MANY WAYS WE EMPOWER OUR PEOPLE:

• Manufacturing Skills Training Program

• Maintenance Trainee Program

• CDL-A Trainee Program

• English as a Second Language Program

• LEAN Leadership Development Program

• LEAD (Leadership Excellence and Development) Training Program

• Women’s Leadership Initiative

• Tuition Reimbursement for eligible employees

• Mechatronics Engineering Technology Scholarship Program

• Co-op’s and Internships

Our family-owned company has been powering the world for over 75 years, and our employees are the key to our success. Since day one, our family of employees has been at the heart of what makes our company special. Read

WHY PEOPLE STAY:

Almost 40% of our team members have more than a decade of service. We respect the principle of equal pay for work of equal value and are committed to fair compensation. Our employees enjoy exceptional benefits, including comprehensive health insurance (medical, dental, vision, and prescription coverage), 401(k) savings plan, company-paid

A CANVAS OFCreativity

Come experience the City of Reading's vibrant arts community

By Aaron Gantz, Senior Director of Economic Development, GRCA

GOGGLEWORKS CENTER FOR THE ARTS

The GoggleWorks Center for the Arts is a creative haven where art, culture and education converge. Housed in a former goggle factory campus, the Center for the Arts offers artists and visitors a vibrant space to explore and create through studios, galleries and workshops. With its diverse range of artistic disciplines and engaging programming, GoggleWorks is a catalyst for artistic expression, community engagement and cultural enrichment in the heart of the City. Scan to learn more.

BERKS ARTS

Berks Arts is a dynamic arts organization known for presenting a diverse range of events and programs that celebrate artistic expression and engage the community. From the renowned annual Boscov’s Berks Jazz Fest, Berks Blues Fest and the new Berks Summer Fest to art exhibitions, performances and educational initiatives, the organization is committed to promoting the arts and nurturing creativity. Berks Arts plays a pivotal role in fostering a vibrant and inclusive arts community in the region. Scan to learn more.

BARRIO ALEGRÍA

Organizations like Barrio Alegría focus on community transformation through the arts as a platform for community engagement and empowerment. Through dance, acting, painting and storytelling to just name a few, it works to build and strengthen communities, creating safe spaces for vulnerable community members and fostering social and multicultural awareness. Scan to learn more.

GENESIUS THEATRE

Genesius Theatre is an excellent community theater, producing a wide range of theatrical productions, including musicals, plays and youth theater shows. Known for its dedication to high-quality performances and fostering local talent, Genesius Theatre has become a beloved institution in the arts and culture scene of Reading. A small space that has so much heart and charm! Scan to learn more.

MILLER CENTER FOR THE ARTS

The Miller Center for the Arts, part of the Reading Area community College, is known for its exceptional lineup of concerts, theatrical performances and cultural events. With its state-of-the-art facilities and acoustics, the intimate theater provides an immersive experience for both performers and audiences. From renowned musicians to captivating stage productions, the Miller Center for the Arts offers a diverse range of artistic options. Scan to learn more.

READING FILM OFFICE

The Reading Film Office serves as a central hub for the growing film industry in Greater Reading. From supporting local filmmakers to attracting film and television productions, the office plays a crucial role in fostering the art of film making and economic growth. Additionally, the organization produces the annual Reading FilmFEST, a celebrated event that showcases a wide range of films and brings together filmmakers, industry professionals and film enthusiasts to celebrate the power of storytelling all in Reading. Scan to learn more.

READING SYMPHONY ORCHESTRA

The Reading Symphony Orchestra (RSO) is known for its exceptional musical performances and artistic excellence. With a rich history spanning over 100 years, the orchestra showcases and hosts the talents of world-class musicians season after season at the Santander Performing Arts Center. From symphonies to pops concerts to the Youth Orchestra, the RSO continues to inspire, uplift and entertain music lovers of all ages. Scan to learn more.

SANTANDER PERFORMING ARTS CENTER | SANTANDER ARENA

Both the Santander Performing Arts Center and Arena continue to captivate audiences with world-class entertainment, consistently selling out shows and creating unforgettable experiences. From electrifying concerts to thrilling sporting events, the arena's popularity and demand showcase the strong community support for top-notch entertainment in Downtown Reading. Scan to learn more.

READING PUBLIC MUSEUM

The Reading Public Museum is a cultural gem offering a captivating blend of art, science and history. With its impressive collection of art, fascinating exhibitions and interactive displays, the Museum, Neag Planetarium and the Museum Arboretum provide enriching experiences for visitors of all ages. From ancient civilizations to modern masterpieces, the Museum invites exploration and discovery, fostering a deeper understanding and appreciation of the world's diverse cultures and natural wonders. Scan to learn more.

Don’t forget public art can be found throughout the city in neighborhoods, public spaces and even businesses. From captivating murals that tell stories of the city's history and culture to intriguing sculptures, public art enriches the urban landscape, inviting residents and visitors to engage with art and place in unexpected ways.

In the City of Reading, art thrives as a powerful force that continues to transform the community and enrich lives. Reading emerges as a dynamic canvas of creativity, inviting everyone to be part of its community. As Berks County native Keith Haring said, “Art is for everybody.”

Photo courtesy of Barrio Alegría

Barrio Alegría's folkloric Mexican troupe, Grupo Uarhani, performs at the Good Medicine Indigenous Wellness event.

Outdoor

OASIS

Greater Reading’s access to the great outdoors makes it easy to become one with nature

By Keith Stamm, Director of Workforce Development, GRCA

Whether you make your home in the suburbs or cities of the Greater Reading area, there is easy access to the great outdoors. Connecting with nature is a mere hop, skip or short hike away. Here are 10 of the top outdoor activities Greater Reading has to offer.

HIKING

Hiking in Greater Reading offers a captivating experience for outdoor enthusiasts seeking to explore the natural beauty of the region. Nestled in the heart of the Appalachian Mountains, this scenic area boasts an abundance of trails that cater to hikers of all skill levels.

One of the most popular destinations is the Hawk Mountain Sanctuary. Known for its breathtaking vistas and worldclass, bird-watching opportunities, this protected area features over 2,500 acres of protected forest, which includes more than eight miles of well-maintained hiking trails. As you navigate through its lush forests and rugged terrain, you'll encounter stunning overlooks that showcase the majestic beauty of the surrounding landscape.

Spanning over 6,000 acres, Blue Marsh Lake Recreation Area offers an extensive trail system that winds through woodlands, wetlands and picturesque meadows. Hikers can choose from a variety of routes, including the Blue Marsh Lake Trail, which offers panoramic views of the shimmering waters and wildlife watching.

For those seeking a more challenging adventure, the Pinnacle and Pulpit Rock Loop is a must-visit trail. Located in the Hamburg Reservoir area, this nine-mile loop rewards hikers with awe-inspiring vistas from both the Pinnacle and Pulpit Rock overlooks. The panoramic views of the surrounding valleys and ridges are breathtaking anytime of the year, but even more so during the fall.

Whether you're a seasoned hiker or a nature lover looking to connect with the great outdoors, Greater Reading's hiking trails offer an array of options to satisfy your wanderlust. With its scenic landscapes and diverse ecosystems, this region is a haven for hikers seeking both tranquility and adventure.

BIKING

Biking enthusiasts are in for a treat when exploring Greater Reading’s scenic landscapes. Known for its rolling hills, charming countryside and wellmaintained trails, this region offers a delightful biking experience for riders of all levels. With over 125 miles of awardwinning mountain bike trails, Greater Reading is a biking treasure.

One of the premier trails, the Schuylkill River Trail, stretches from Philadelphia

to Pottsville. It follows the banks of the Schuylkill River—offering cyclists stunning views of the waterway, woodlands and historic landmarks. The trail is relatively flat, consisting of asphalt and crushed stone, making it accessible to riders of various abilities. Along the way, you can hop off and explore towns and enjoy quaint shops, local eateries and cultural attractions to enhance your biking adventure.

For mountain biking enthusiasts, top spots include Antietam Lake Park, Neversink Mountain Preserve, French Creek State Park and Blue Marsh Lake. These rugged terrains offer a mix of singletrack and doubletrack trails, challenging climbs and exhilarating descents. As you pedal through dense woodlands and rocky paths, you can enjoy views of the surrounding countryside and serene waterways.

The area also is home to numerous rural roads and scenic byways that are ideal for road cycling. With rolling hills and picturesque farmland, these routes offer a mix of challenging climbs and soothing stretches. Whether you prefer a leisurely ride or a more intense cycling workout, Greater Reading has the roads to accommodate your preferences.

FISHING

Fishing enthusiasts will find an angler's paradise in Greater Reading. With an abundance of lakes, rivers and streams, this region offers a diverse range of fishing opportunities for both novice and experienced fishermen.

The Schuylkill River, a popular destination for fishing, is a scenic waterway home to a variety of fish species, including bass, catfish, trout and panfish. Anglers can cast their lines from the riverbanks or explore parts of the river by boat, enjoying the tranquility of the surroundings while waiting for the perfect catch.

Another notable fishing spot in the area is Blue Marsh Lake. This 1,150acre reservoir offers year-round fishing opportunities. Anglers can target numerous fish species, such as largemouth bass, crappie, walleye and muskellunge. The lake's diverse habitats, including submerged structures and rocky shorelines, make it an ideal location for both shore fishing and boating.

For those seeking a more secluded fishing experience, Greater Reading is dotted with many smaller streams and creeks. Tulpehocken Creek, Maiden Creek and Manatawny Creek are just a few examples. These waterways are known for their populations of wild and stocked trout, providing ample opportunities for fly fishing enthusiasts.

Don’t forget to obtain the necessary fishing licenses to ensure compliance before you reel in a good time.

CAMPING

With scenic landscapes, lush forests and well-equipped campgrounds, Greater Reading provides a perfect setting for camping lovers. Find yourself at French Creek State Park—nestled on over 7,500 acres of land—this park offers a variety of camping options, including tent and RV sites, rustic cabins and yurts. Campers can hike the park's extensive trail system, fish in the lake or simply relax in the peaceful surroundings.

Other notable spots include Blue Rocks Family Campground, Mountain Springs Camping Resort and Sill’s Family Campground. Each offers a mix of camping accommodations and amenities, such as swimming pools, playgrounds and organized activities, ensuring a fun-filled camping experience for families and groups. Disconnect from the hustle and bustle of everyday life and reconnect with nature. Whether you're seeking a tranquil retreat or an adventure-filled camping trip, Greater Reading has the camping options to make unforgettable memories under the starry skies.

KAYAKING

Kayaking in Greater Reading offers a thrilling and immersive way to explore the region's scenic waterways. With a mix of rivers, lakes and creeks, the area provides a plethora of kayaking experiences for all paddlers.

As a prime destination for kayaking, the Schuylkill River offers a mix of calm stretches and mild rapids, making it suitable for both beginner and intermediate kayakers. Paddling along the river, you'll be surrounded by gorgeous landscapes.

Or explore the calm waters of Blue Marsh Lake, which spans over 1,100 acres. The lake's coves and inlets offer peaceful paddling experiences, while its expansive open areas allow for more adventurous kayaking excursions. For those seeking a bumpier ride, the Tulpehocken Creek is worth the time. Navigating through the creek's twists and turns, paddlers will encounter stunning foliage, scenic bridges and historical buildings. Surrounded by the region's natural beauty, this creek offers many spots to stop for a picnic along the way.

Experience the tranquility of the waters of Greater Reading and discover hidden gems along the way.

GOLFING

Golfing enthusiasts will find exceptional courses and a vibrant golfing community in Greater Reading. Rolling green hills, well-maintained fairways and challenging holes, punctuate over a dozen public courses that cater to both recreational and avid players. Some of these brilliant courses include Golden Oaks, the Manor, Blackwood and Willow Hollow. Each provides a blend of natural beauty and well-crafted fairways to create an enjoyable experience. Additionally, there are numerous top-notch private courses that offer challenging layouts and strategic bunkering to test your skills.

In addition to its renowned courses, Greater Reading is home to a thriving golfing community. There is no shortage of local tournaments, leagues and events, fostering a sense of camaraderie and friendly competition among players. Golfing facilities in the area provide practice areas, driving ranges and professional instruction to help golfers improve their skills.

Beyond the golf courses, Greater Reading offers a charming backdrop for the sport, with its lush greenery and scenic views that enhance the overall golfing experience.

HORSEBACK RIDING

With its sweeping hills, sprawling farmland and well-maintained equestrian trails, Greater Reading is a perfect setting to saddle up and embark on unforgettable horseback riding adventures. Find your inner equestrian on guided trail rides, lessons and even opportunities for horse camping. Riders can choose their own adventure—from meandering trails through serene woodlands to open fields with stunning views of the countryside.

Check out French Creek State Park for 35 miles of multi-use trails, providing ample space for horseback riding. As you traverse the park's trails, immerse yourself in the surrounding forests and the peacefulness of the park's serene lakes.

Another notable riding spot is the Daniel Boone Homestead. While primarily known as a historical site, the homestead also offers horseback riding trails that wind through its scenic woodlands. The historic buildings and grounds provide a unique opportunity to step (or ride) back in time to colonial period.

With local riding clubs that offer lessons and events that bring together horse enthusiasts, Greater Reading has a vibrant and welcoming equestrian community.

PICNICKING

Picnicking in Greater Reading is a delightful way to enjoy the region's natural beauty and charming outdoor spaces. With its numerous parks, scenic overlooks and peaceful picnic areas, the region provides the perfect backdrop for a relaxing and

enjoyable picnic experience.

Again, French Creek State Park makes the list as it is equipped with tables, grills and scenic views of the surrounding woodlands and lakes. After a leisurely picnic meal, visitors can take advantage of the park's hiking trails, fishing spots or simply unwind in the peaceful atmosphere.

With its sprawling grassy areas, shaded picnic groves and access to the lake, Blue Marsh Lake Recreation Area offers a great setting for outdoor gatherings. Families and friends can spread out blankets, set up barbecues and enjoy a day filled with delicious food and outdoor activities.

Enjoy a more secluded experience in one of Greater Readings peaceful and intimate picnic spots. Antietam Lake Park, Grings Mill Recreation Area and Nolde Forest Environmental Education Center boast scenic trails, graceful meadows and peaceful picnic areas nestled amidst nature.

Grab your picnic basket and blanket to enjoy a riverside picnic, a lakeside gathering, or a quiet retreat in the woods. The opportunities are endless to taste the great outdoors.

SKIING & SNOWBOARDING

Shred some powder at Bear Creek Mountain Resort. From gentle slopes for beginners to challenging runs for advanced riders, Bear Creek provides a well-rounded skiing and snowboarding experience. The resort also offers rental equipment, lessons and a terrain park for those looking to enhance their skills and enjoy freestyle riding.

Additionally, there are several ski and snowboard areas in the surrounding region. One of these options is Blue Mountain Resort, situated in the neighboring Lehigh Valley. With its expansive ski and snowboard trails, Blue Mountain is a favorite destination for winter sports enthusiasts in the region. The resort features diverse terrain, including beginner-friendly slopes and thrilling black diamond runs. It also boasts a terrain park, a tubing park and snowmaking capabilities to ensure optimal conditions throughout the season. Cross-country skiers can head to French Creek State Park or Grings Mill

Recreation Area for an exhilarating experience. Be sure to get out right after a snowfall as many of these trails are multiuse so the powder won’t stay fresh for long.

Whether you're a seasoned skier or a beginner looking to hit the slopes, Greater Reading’s location provides easy access to exhilarating skiing and snowboarding experiences for those looking to enjoy the winter months.

WILDLIFE VIEWING

Nature enthusiasts have the chance to peep wildlife in their natural habitats. With its abundance of parks, nature reserves and scenic landscapes, Greater Reading provides ample opportunities for wildlife watchers to explore and connect with the local fauna.

For prime wildlife viewing, visit Hawk Mountain Sanctuary. Renowned for its raptor migration, this sanctuary offers breathtaking opportunities to witness birds of prey, including hawks, eagles and falcons, as they soar through the skies. Dedicated observation points and knowledgeable staff provide visitors with insights into the fascinating behaviors of these majestic birds.

French Creek State Park, Antietam Lake Park and Nolde Forest Environmental Education Center provide other opportunities to discover wildlife. These protected areas feature diverse ecosystems, including woodlands, wetlands and meadows, offering habitats for a range of wildlife species. Patient observers may encounter whitetailed deer, wild turkeys, foxes, squirrels and numerous bird species.

For aquatic wildlife enthusiasts, Blue Marsh Lake offers opportunities to observe waterfowl, herons and other water-dwelling creatures. The lake's diverse habitats—including wetlands and coves—attract a variety of bird species and serve as a stopover for migratory birds.

Whether a passionate birder, a wildlife photographer, or simply enjoy observing animals in their natural habitats, Greater Reading has a rich tapestry of wildlife to discover. With its scenic landscapes and diverse ecosystems, the region provides a captivating setting for memorable wildlife viewing experiences.

Relocate

THING THE main

Greater Reading’s main streets full of vibrant art, history and food

By Aaron Gantz, Senior Director of Economic Development, GRCA

Discover the vibrant and diverse main streets of Greater Reading, each offering a unique blend of history, arts and local charm. From the Victorian-era allure of historic Boyertown to the bustling artistic hub of Downtown Reading, and the scenic respite of Hamburg, each main street offers a wonderful experience for visitors of all interests.

Boyertown

Historic Boyertown is a mix of Victorian and early 20th-century architecture— reminders of the town’s rich heritage. Take a leisurely stroll along Philadelphia and Reading Avenues to take in the architecture, visit fun shops like Stellar House Gift Shop or The Book Nook, and perk up with a coffee and a treat from Brakeman’s Cafe. While you are there, check out the Boyertown Museum of Historic Vehicles and the Colebrookdale Railroad for a glimpse of the town's transportation history. Plan your visit: buildingabetterboyertown.org

Downtown Reading Hamburg Kutztown

Discover the arts in Downtown Reading—whether it’s the beautiful and unique architecture (look up!) or taking an art class at the GoggleWorks Center for the Arts. Discover the art of good beer, locally sourced food and old space made new at Saucony Creek Franklin Station Brewpub or the art of customer service at the DoubleTree by Hilton Hotel Reading. The arts are waiting for you in Downtown Reading.

Scenic Hamburg is a great start, stop or end to your next outdoor adventure. Whether you are hiking Hawk Mountain or the Appalachian Trail or biking on the Schuylkill River Trail, downtown Hamburg is the perfect respite. Grab a beer from 1787 Brewing, an ice cream from Hamburg Sweet Treats or discover your next antique find at one of several antique stores. Celebrate one of America’s favorite foods and have family fun at the Taste of Hamburg-er Festival—held annually on the Saturday before Labor Day with over 30 hamburger vendors. Yum!

West Reading

Kutztown, home to Kutztown University (KU), offers a perfect blend of small-town charm and vibrant collegetown vibes. The town’s Main Street features historic buildings and unique shops like Paisley and Company, Firefly Bookstore and eateries like HIVE where you can enjoy a locally sourced vegan meal. Grab your workout gear and head to the Keith Haring Fitness Court on KU’s campus. Popular annual events such as the Taste of Kutztown, Dinner on Main and the Kutztown Folk Festival draw people from all over.

West Reading is a vibrant and desirable borough—its main commercial artery, Penn Avenue, is a bustling and trendy hub known for its charming boutiques, diverse eateries and artistic flair. With its vibrant atmosphere, thriving local businesses and community events, Penn Avenue in West Reading has become a go-to destination for shopping and dining. Don’t miss annual events like Art on the Avenue, Fall Fest, Pretzel Fest and the seasonal West Reading Farmers Market.

Visit West Reading: visitwestreading.com

In addition to these wonderful main street areas, the historic communities of Fleetwood, Oley and Wernersville offer hidden and historic gems waiting to be discovered. Plan your visit and embark on an unforgettable journey through the vibrant main streets of Greater Reading.

Which Greater Reading Neighborhood Fits Your Lifestyle?

Are you ready to relocate to Greater Reading but unsure which neighborhood is the right fit for you? Take this quiz to learn which Greater Reading area fits your lifestyle.

On a typical Saturday, you can be found:

A. Trying a new restaurant

B. Enjoying the great outdoors at a nearby park or walking trail

C. Exploring your local art scene

D. Watching your favorite sports team

E. Shopping current trends in your neighborhood’s boutiques

In five years, you hope to:

A. Further your education

B. Start a family

C. Move into your forever home

D. Advance your career

E. Travel to new places

The living space that best fits your lifestyle is:

A. A fixer upper that I can make my own

B. A cozy townhouse

C. A historic home with a yard

D. A hip apartment downtown

E. A new build in a development

How do you typically commute to work every day:

A. I drive myself or carpool

B. I work from home and don’t commute

C. I rely on public transportation

D. Walkability is important to me

E. I’m open to various modes of transportation

Your Instagram feed is mostly made up of...

A. Your favorite meals #foodstagram

B. Artistic landscape photography

C. Snapshots from inside your home

D. Exciting events and activities you attended

E. Your latest shopping finds

For dinner, your favorite meals are...

A. Paired with a cocktail, glass of wine, or beer

B. Delivered to your door

C. Home-cooked with local and fresh ingredients

D. Consumed at a local, family owned business

E. Found at a popular chain restaurant

When relocating, the cost of living is…

A. The main factor

B. Very important

C. Something to consider

D. Not considered

The Greater Reading native you’re most alike is…

A. John Updike

B. Jillian Murray

C. Daniel Boone

D. Lenny Moore

E. Taylor Swift

When you move to a new city, the first thing you’ll want to do is:

A. Find the hidden gems when it comes to restaurants

B. Meet new people

C. Get a history lesson of the area

D. Explore the area’s attractions

E. Shop for new home decor to complete your house

Which trail sounds the most fun to you?

A. Wine Trail

B. Hiking Trail

C. Historic Trail

D. Mural Trail

E. Covered Bridge Trail

Answers on page 34

MarketON THE

Greater Reading real estate attractive, diverse

The satisfaction of promoting home ownership and assisting homeowners in our county is priceless. I have the privilege of working with many families that, for one reason or another, don't think that they are able to make their homeownership dreams come true. I've been a real estate investor for 28 years and a real estate agent for six years now and have learned that the real estate market fluctuates every year or every few years. It can be:

• A seller's market - more buyers than sellers;

• neutral - similar number of buyers and sellers or;

• a buyer's market - more sellers than buyers. When I first started as an agent the market favored the buyers. Requesting home inspections, getting some seller assistance to help the buyer with closing costs and paying asking or even below asking price was the norm. For the past three to four years, the market has been favoring sellers. I found myself working with sellers and investors who have been making great profits on the sale of their properties. On the other hand, the buyers struggle to purchase homes because of the low inventory and high demand for properties. Many desirable homes are receiving multiple offers and many times, offers that are above asking price. The number of single-family homes on the market in Greater Reading has been decreasing over the last three years. This is why, when a buyer ends up being the winning offer, we have a great celebration!

Many buyers and sellers ask if this is a good time to sell or buy. The answer that I give them is, it is always a good time. This is because the future is uncertain and there is always a property destined to be for someone ready to make it their home or to own it as an investment property. Sellers need to evaluate their main reason for selling a home at a particular time and evaluate the current market. Buyers need to consider that paying rent is paying someone else's mortgage, and when they are done renting, they leave empty handed. Investing and buying real estate is a fantastic opportunity.

Over the last few years, properties in Greater Reading have continued to increase in value every year. Even though interest rates are not as low as they were a few years back, they are normal based on a historical average for the last 49 years. Compared to other counties that surround us, Greater Reading still has attractive home prices and diverse neighborhoods depending on preference, whether you like the country, the suburbs or the city.

Opportunities come and go. Therefore, when there’s one in front of you, it's important that you seize it when your time comes. Staying positive in this market is a must because it can be challenging depending on the side you’re on. As a real estate agent, you must encourage clients, be there for them, provide support and let them know that their opportunity will come.

Zylkia R. Rivera, Realtor© and Investor, Member of the Zylkia Rivera Team

WanderlustLOCAL

By Alicia Ahakinian, Intern, GRCA

Adventure awaits less than two hours away

The Greater Reading area is centrally located allowing easy access to many different towns, cities and neighboring states. Each of the places featured boasts enriching experiences unique to that area. Between its strategic location and low cost of living, Greater Reading gives residents the ability to enjoy the perks of big cities without the hefty price tag.

LITITZ, PA

Approx. 35-45 minutes

(30-33 miles) from Reading via car

One of the coolest small towns in America is less than one hour away! Lititz is a picture-perfect representative of small-town America. The town is known for beautiful, tree-lined streets, unique shops, cafés, architecture and a friendly atmosphere.

LANCASTER, PA

Approx. 40 minutes (35 miles) from Reading via car

Discover why the New York Post named Lancaster the new Brooklyn!  Lancaster has one of the oldest Amish communities in the country. Create priceless memories of the expected— farmlands, family-style feasts and the Amish. But also, the unexpected—city life, exquisite cuisine and contemporary art. Lancaster boasts wide open spaces and a peaceful change of pace for visitors needing a tranquil getaway.

POCONO MOUNTAINS, PA

Approx. 1hr 30min–1hr 45min (80-87 miles) from Reading via car

You’ll notice a dramatic change in scenery as you cross under the Lehigh Tunnel and into the Pocono Mountains. In this endless outdoor playground, you’ll find steep mountains with cloudcovered peaks great for hitting the slopes, hiking, biking, fishing and canoeing.

BALTIMORE, MD

Approx. 1hr 45 min (108 miles) from Reading via car

Mixing small-town charm with big-city amenities, Baltimore is known and celebrated for many things, including its storied place in American history, quirky arts and culture, diverse and unique neighborhoods, museums and theaters, tourist attractions, sports teams and much more.

GETTYSBURG, PA

Approx. 1hr 40min (97 miles) from Reading via car

Gettysburg is one of the United States' most iconic historic destinations—as both the site of the most tragic battle of the American Civil War and the place where Abraham Lincoln delivered his famous Gettysburg Address. But Gettysburg isn’t just a place where something happened long, long ago. It’s a place where visitors from around the world experience history through state-of-the-art museums, engaging tours of the majestic battlefield and culture rarely found in a town of its size.

Locate&Grow

Tasty Craving

A Unique history of snacking

By Justin Spannuth, Unique Snacks and Garrett Allen, Harris, Baio & McCullough

The Spannuth family has been baking pretzels since the late 1800s and Unique Pretzels was officially trademarked in 1921. Family businesses are interesting in that the separation between the family and the business gets blurred. That has worked in our favor as our traditional family values and belief in treating employees like members of the family has created our “unique” culture.

We have a history of innovation. We have introduced Pretzel Shells, Sourdough Craft Beer Pretzel Rings and our latest innovation, our line of Puffzels—a nonfried puffed snack that features a pretzel crunch and a variety of flavors.

Greater Reading provides the opportunity to collaborate with many large companies that are near the top of their industry without the high prices, congestion or other hassles of being in larger metropolitan cities.

Greater Reading has a vibrant business community focused on strengthening our region and creating greater job opportunities, which boosts the regional

INNOVATION GOODNESS

Homemade Cravings drive, passion fuel growth

By: Luisa M. Suarez, Owner, Homemade Cravings

Homemade Cravings is a family bakery that started in 2009 in Puerto Rico. After many years of working from our home, we grew and received amazing support from our community. Finally, on June 17, 2019, we opened the physical store in downtown Reading with the help of many people from this amazing community. We started offering custom cakes, and now we also offer cake decorating classes, cake decorating supplies and a variety of desserts.

We moved from Puerto Rico in 2010 and since that year, our lives have changed. The area provides us the opportunity to create a business where we can offer our customers delicious custom cakes and desserts. We also are the first bakery in the area to provide cake decorating classes.

Our business opened eight months before the pandemic. This was very hard for us, but our passion and

economy. We also are lucky to have resources in Greater Reading focused on workforce development and establishing business-friendly policies with our elected officials.

Reading is a great central location with easy access to major metropolitan areas. It is crucial to develop and build relationships with business leaders outside your industry who you can turn to for advice as you face new challenges. Successful business owners understand the importance of stepping back to evaluate operations, market conditions, growth opportunities, succession planning and a plethora of other factors. When you remain laserfocused on managing operations, you risk missing growth opportunities that could greatly impact your business.

dream were bigger than any difficulty we encountered. We reorganized our business to serve our customers, but stayed open and kept our employees.

Greater Reading provides great opportunities for entrepreneurs, new businesses and the growth of an existing business like us. I think that it’s an excellent community where the people support each other and share the dream of making it a better place to live. With consistent visions for the future, anyone can have the opportunity to grow a business here.

The most important thing is to dream big, work hard and be consistent every day to make your dreams come true.

GreenerHERE THE GRASS IS

New Castle Lawn & Landscape grows (literally) in Greater Reading

By Tricia Williams, Marketing Manager, New Castle Lawn & Landscape

New Castle Lawn & Landscape began as a small side hustle in 1988 by two teenage boys on New Castle Drive in Shillington, Pa. The company grew and was officially named New Castle Lawn & Landscape in 1994. At the time of inception, President and co-founder Brian Cuccaro was walking the neighborhood mowing and maintaining as many lawns as he could handle storing equipment out of his, then business partner’s, parent’s garage. The company truly had a small and humble beginnings from a two-man crew and has grown to a $10,000,000 business employing nearly 90 individuals.

In 1999, the business purchased land in Mohton and built a small shop. Soon after, New Castle Lawn & Landscape became incorporated. We have not been without challenges. During the 2008 market crash, the business was forced to lay everyone off. 2018 was a pivotal year for us as we implemented a leadership team and The Traction Entrepreneurial Operating System (EOS) by Gino Wickman. The very next year,

Wrap THAT'S A

A manufacturer with its own orbital stretch wrap machine

By Andy Brizek, VP of Sales and Marketing, TAB

Industries, LLC

TAB Industries, LLC was founded in 2005. We are an OEM manufacturer for our own line of orbital stretch wrap machines, the TAB WRAPPER TORNADO. We also offer laser cutting, forming, welding and machining services. In addition, we also provide warehousing services, and we are an East Coast distribution facility for a West Coast based steel door and hardware manufacturer.

We chose Greater Reading because this is home for us. Most of our staff were born and raised here. Greater Reading is ideally located between some major metropolitan areas which provides us access to a large customer base and quality vendors. We found that this helped us when we started TAB Industries and has allowed us to grow over the years.

At TAB Industries, we have the philosophy of improvement and quality customer service. We feel that this has helped us to maintain and grow our valued customer base as well as to continue to offer quality products and services.

New Castle experienced its best year, which was followed up by being voted the Best Lawn Service Company in Reading Eagle’s Readers Choice Awards. Through retirements and leadership changes, the business has continued to grow.

Greater Reading is an incredible place to live and work. Our approach at New Castle focuses first on giving back to the people and organizations that make up our community. We offer employees paid time off to volunteer in the community. We encourage everyone to get involved!  We want to be THE company that people think of when someone is talking about a local company that gives back to the community.

Greater Reading has incredible resources and networks! Get involved. Take advantage of your local chamber, the Greater Reading Chamber Alliance (GRCA)! It works hard to provide opportunities for businesses in the area and its job is to help you succeed!  Our team (sea of green) can be found at many of the managerial training courses offered by GRCA as well as its special events.

We are a family business with family values. We strive to offer quality products and services at competitive prices with reasonable lead times. We are from this area and community and are proud of that fact.

We are grateful for the support that the Greater Reading community has provided to us over the years. We are happy with our decision to be located here, and we look forward to continuing to be a part of the Greater Reading community for years to come.

SHOPPING MADE

Stellar House Gift Shop offers pop-up shops, unique buys

By Adriene Billet, Owner, Stellar House Gift Shop

We opened Stellar House Gift Shop in Boyertown, Pa., in October 2021. The shop specializes in colorful, hilarious and unique gifts, pop culture, greeting cards and on occasion, specialty pop ups.

I was born and raised in York, Pa., but prior to moving to Greater Reading, I lived in Philadelphia for 17 years. My husband’s job at the time was relocating to Boyertown, and we moved with them. The moment we drove up the main street in Boyertown, I just felt the potential. So much so, we purchased our home on Philadelphia Avenue, and I turned our living room into Stellar House Gift Shop. I wanted to see a store in town that had sort of the quirky and curated vibes I missed from Philadelphia.

My original business plan was to be a quick “grab and go” gift shop, but it’s turned into so much more. I now throw small- and large-scale pop ups and events where I completely transform the store from floor to ceiling and carry limited merchandise on the occasional weekend. I’ve held a Schitts Creek, “Schitty Valentines

Stellar IN THE

VineBusiness

Folino Estate focuses on making wine, memories

By Andrea Folino, Owner & VP Sales & Marketing, Folino Estate

Folino Estate is a winery, vineyard, restaurant and event venue. We planted our first set of vines in 2014 and opened our doors in November 2015. We strive to bring a piece of Italy to our area with a mission to be the place our guests can make memories to last a lifetime.

Marco and I were born and raised in Greater Reading. Marco's parents immigrated here from Italy in the late 1970s. Marco's father, Rodolfo, had a dream to make a business in the United States and was very successful. It feels special to have continued his American dream in Greater Reading, and we hope to continue the legacy with our three boys.

Thanks to the welcoming community and the help of some amazing staff, we've expanded to opening tasting room locations at Vintner's Table in Phoenixville, and we’re opening another this fall in Wyomissing. Additionally, we acquired a bed and breakfast on

Day” weekend, Harry Styles Birthday Party, Parks and Rec event, Taylor Swift Weekend and this year, I’m hosting the second annual Wizarding Weekend. I aim to make shopping here an experience!

My favorite thing about Greater Reading is the location. It’s a relatively easy trip to and from Philadelphia, Lehigh Valley, Chester County and Lancaster County. The support from surrounding communities is great. Social media has connected me with so many other local businesses.

My advice to new business owners is to do your research before jumping in. Figure out if your business has a market in your area, if there is a need or if it’s oversaturated. Figure out what sets you apart, develop a marketing plan and be involved in your community.

Main Street in Kutztown, now known as Vintner's Inn. Currently, we are in the engineering and fundraising stage for a resort on the Folino Estate property, which will feature 40 rooms and a spa. We've also seen exciting growth with our wine. You'll find many of our wines in restaurants around Greater Reading, in grocery locations like Giant and Weis and at the Reading Fightin Phils.

Being such a close-knit community, you get so much support when families start a business. We have many great resources, like the Greater Reading Chamber Alliance as well as the SBA who we were fortunate to be able to work with when we opened and continue to work with to help our growth.

Our area is always looking for local family businesses to support, and we have plenty of room for diversity. We have many great main streets within the towns of the Greater Reading area just waiting to welcome you. You just need the dream and the determination to succeed!

Lifting

American Crane, leader of overhead crane manufacturing, follows owner’s American Dream

By Michele Kienle, Marketing Manager, American Crane and Equipment Corporation

American Crane and Equipment Corporation (ACECO) was founded by Oddvar Norheim in 1972. He was an immigrant from Norway, and our company and its success continue to make his American Dream a reality.

For over 50 years, ACECO has continued to manufacture highly engineered, custom overhead cranes for use in nuclear, aerospace and many other industries. Today, ACECO is run by Oddvar’s daughters Karen Norheim, President & CEO and Stephanie Delibertis, Owner & Vice Chair of the Board.

In 2022, ACECO became certified as a Women’s Business Enterprise and a Small Business Administration’s WomenOwned Small Business by the Women’s Business Enterprise Center – East, a regional certifying partner of the Women’s Business Enterprise National Council. These important designations verify that our business is at least 51% owned, operated, controlled and managed by women.

BuildingBlocks OF THE FUTURE

Coexist becomes leader in regenerative design, manufacturing

By Drew Oberholtzer, Coexist Build, Co-Founder & Partner

Coexist is a full-service architecture studio focused on regenerative and healthy design. We operate a research farm and lab to create proof-of-concept materials and products from agricultural raw material for the commercial marketplace. We've created the hemp block, an insulating infill material used in residential construction.

We are creating a new net-zero manufacturing facility to create the Coexist Hemp Block as well as other bio-based building blocks for residential construction. It will be the first factory in the United States specifically designed for bio-composites that are derived from agricultural raw material. We are currently raising capital and hope to have our pilot manufacturing line operational by early 2024 in the Reading area.

We started Coexist five years ago and have grown to become national leaders in regenerative design and manufacturing— having designed a meditation retreat, custom homes and

Our ACECO Innovation Lab has successfully integrated the technology of the future with our overhead lifting capabilities. We are excited to present new tech for our industry and customers, leveraging the Internet of Things (IoT) with our new Smart Crane System and Machine Health IoT, for remote monitoring, predictive maintenance and diagnostics.

In the spirit of the American Dream, ACECO continues to embody the ideals of hard work, innovation and success. As a leading manufacturer in the overhead crane industry, ACECO’s commitment to excellence and its dedication to providing cutting-edge solutions have propelled us forward. With a legacy built on the pursuit of dreams and a future shaped by our passion for progress, we remain steadfast in our mission to support industries worldwide and contribute to the prosperity of our nation.

widely popular Traveler DIY kits. Most recently we created an installation for the esteemed Venice Architectural Biennial called The New Regenerative City, which draws attention to the circularity and synergy between agriculture and architecture.

We believe Greater Reading has the manufacturing infrastructure and agricultural knowledge to support an emerging bio-based economy in Pennsylvania to create a dynamic economy around Pennsylvania agriculture and manufacturing. We believe our design approach and future manufacturing facility will be an anchor for biobased businesses and services to flourish in the region.

FromVirtual Creative

CatapalloVR uses technology to teach life skills

By Kryn McClain, Founder & Chief Executive Officer, CatapolloVR

CatapalloVR, headquartered in Greater Reading, was founded in 2023. We are a virtual reality (VR) company focused on helping intellectually disabled individuals develop essential life skills. We create VR modules to help this population build muscle memory and learn in a safe environment.

With its thriving community and proactive approach to disability inclusion, Greater Reading offers an ideal ecosystem for our business to flourish and make a positive impact on the lives of individuals with diverse abilities. As members of the O'Pake Institute, renowned for its dedication to disability advocacy and research, we have a strong foundation of support and resources for our initiatives. Moreover, the county boasts community leaders who are passionate about fostering inclusivity, ensuring a receptive environment for our programs and collaboration with local businesses.

We believe that everyone deserves a chance to contribute to the community. Through our specialized

TO REALITY SUSTAINABILITY

Refillable Goods focuses on keeping products clean and safe

By Jaylene Torres and Paola Cevallos, Co-Owners, Refillable Goods

At Refillable Goods, we are committed to offering high-quality, eco-friendly products that are made with safe ingredients. We carry a variety of personal care and cleaning products sourced from small businesses. To minimize waste, the packaging is refillable, compostable or recyclable. Our mission is to facilitate the switch to a sustainable lifestyle and bring awareness to harmful ingredients.

We started in 2021 with pop-up shops at flea markets, festivals, and craft shows, which helped us gauge community interest and gain exposure. In May 2022, we opened our storefront on Penn Avenue in West Reading.

Jaylene's search for products to alleviate her son's eczema led her to discover the lack of safe options with accessible prices. As a vegan, Paola is passionate about environmentalism and wanted to address the issue of wasteful packaging. Their shared passion and

VR modules, we equip individuals with the necessary skills to thrive in situations and overall living.

Additionally, our modules focus on employment opportunities. Modules include interview preparation and industry-specific skills. By partnering with local companies, we aim to provide comprehensive training and support to help these individuals successfully integrate into the workforce.

By fostering a culture of acceptance, understanding and equality, we can create a work environment where individuals of all abilities can thrive. We invite other professionals to join us in this endeavor, as we believe that VIRTUALLY anything is possible.

necessity for this type of business sparked the creation of Refillable Goods.

Our business not only provides safe products for families, but also promotes environmental awareness, responsible consumption and a sustainable lifestyle.

Greater Reading, specifically West Reading, is the perfect place for our business because the community values local, small businesses. Being the first of our kind in the area has allowed us to establish a strong and loyal customer base, inspiring us to continue our mission.

CAMPINGInnovatively

CarToCamp makes sleeping on-the-go easy

By Nathan Bonslaver, President, CarToCamp

CarToCamp makes Sleeping Platforms for car camping. Simply fold down the back row seats in your SUV, crossover or hatchback and the Sleeping Platform can be assembled in the trunk of your vehicle. When fully set up it provides a flat space to sleep on top and easy to access storage space underneath for camping gear. We make Sleeping Platforms for over 2,000 different vehicles, but the most popular models are the Subaru Outback, Toyota 4Runner and Jeep Wrangler Unlimited.

One summer during college I spent two months car camping across the country with my friend in a Subaru Outback. We were able to see 22 states, 15 national parks and camped for free every single night on public lands. This experience encouraged me to start CarToCamp as a way to provide easyto-use car camping solutions to others who want to set out on extended road trips and explore our beautiful country. I started the business along with two other classmates while studying at Penn State Berks in 2020.

Beyond just the economic impact of bringing work to the area, we've been involved with mentoring other new startups

MovingMINDFULLY

Mindful Roots connects kids and yoga

By Karen Tripolitis, Founder of Mindful Roots Yoga, LLC

Mindful Roots supports elementary aged students and those that guide them through our movement based program called, The M.Y. Time Program. Mindful movement, children’s yoga, and social and emotional learning (SEL) activities foster skills like: self-resiliency, focus and attention, relationship skills, self-compassion, strength and flexibility. Our one-day training, comprehensive instructor’s guide, instructional video library and live demonstration lessons make it easy to implement our program with confidence.

My children’s and adult yoga and mindfulness certification process began in 2009. Over the course of the last 14 years, I have worked with students ages 1 to 90, teaching various kinds of yoga and mindfulness classes.

Seeing the changing needs of my students over the course of my 30 year career as an educator prompted me to seek out additional tools to teach skills that lead to improved mental health. The turning point came when I realized this work needed to be delivered daily as a classroom integration. This

in the area as well. We plan to be a part of the startup ecosystem in Greater Reading for a long time and stay involved with other local businesses.

Since the very beginning we've been involved with the Berks Launchbox. They're a co-working space in downtown Reading that offers mentorship, accelerator programs and prototyping help. They've been incredibly influential in our journey and have connected us with helpful resources from other local businesses. The local businesses community in Greater Reading has been super supportive.

was the way for children to internalize, master and apply what they had learned to support them in the classroom and in life.

Greater Reading schools understand the need for this kind of programming and have a “prevention over intervention” mindset. Preparing children for learning is a way to improve academic achievement and the best way to do it is through the language of movement.

Answers

Which Greater Reading Neighborhood Fits Your Lifestyle?

Mostly A’s

Congratulations! From your answers, it looks like Kutztown or Wernersville, will be a great fit for you.

When it comes to the variety of restaurants, Kutztown offers something for every craving. In need of a relaxing girl’s day? Head to the award-winning, Tuscany-styled Folino Estate Vineyard & Winery. Want a restaurant that will be a crowdpleaser among your kids? Pop’s Malt Shoppe offers a fun environment and delicious food. Looking for a place to unwind after work? Try a brew and listen to live music at Saucony Creek Brewing & Gastropub.

Great restaurants can also be found in Wernersville. When it comes to Italian, no one does it better than Calabria Italian Restaurant. The service and family atmosphere are only superseded by the food at this establishment. Wernersville also has a great downtown area that has eateries ranging from CC’s Pizza to the famous Wertz Ice Cream Cone.

Mostly B’s

Congratulations! From your answers, it looks like Hamburg or Topton, will be a great fit for you.

If getting outdoors and becoming one with nature is your favorite pastime, you’ll never run out of trails to explore. Lace up your hiking boots and head to Hawk Mountain Sanctuary for spectacular views. Fuel up at 1787 Brewing Company afterwards.

Bear Creek Mountain Resort is located a few miles from Topton, PA. The resort features amazing outdoor activities for all ages. In the summer, families can go hiking, biking, or enjoy axe throwing and disc golf. In the winter, families can enjoy snow sports. Bear Creek has numerous trails of various levels for snowboarding and skiing.

Mostly C’s

Congratulations! From your answers, it looks like Centre Park Historic District, Reading or Wyomissing, will be a great fit for you.

The historic homes and buildings fill this neighborhood with charm and class. Will a four-legged friend be moving with you to your new

city? You’ll be pleased to know that many dogs and their owners call Centre Park home and take advantage of the local parks.

Wyomissing is a tranquil and peaceful neighborhood with a lot of history. Its richly appointed streets and boulevards are lined with beautiful tudor-style homes. The borough also boasts a highly ranked school system and large park system full of activities for recreation.

Mostly D’s

Congratulations! From your answers, it looks like West Reading or Downtown Reading, will be a great fit for you.

As a sports fan, you’ll appreciate its close proximity to FirstEnergy Stadium, home of the Reading Fightin Phils! There’s nothing quite like root, root, rooting for your home team alongside the bases. When your team isn’t playing, take a visit to the Reading Public Museum’s rotating exhibits and browse the one-of-a-kind gifts at MADE Jewelry Boutique and Studio.

Dubbed a “Walker’s Paradise” by WalkScore.com, Downtown Reading boasts quick jaunts to catch a concert at Santander Arena or Performing Arts Center and enjoy a slew of public art along the way. Don’t forget to make a trip up to the most famous area attraction of all, the Reading Pagoda, and take in the gorgeous views.

Mostly E’s

Congratulations! From your answers, it looks like Boyertown or Muhlenberg, will be a great fit for you.

Whether you’re looking for a sweet treat, art for your home, or a new outfit, Boyertown’s quaint shops have everything you’re looking for on your shopping trip. End a successful shopping day with a ride on the historic Colebrookdale Railroad. All aboard!

Chain restaurants and big brands can be found along 5th street highway in Muhlenberg. The stretch of road has food options ranging from Chick-fil-A to Chipotle. Great family fun can also be had in Muhlenberg at Schell’s Restaurant, Dairy Swirl & Miniature Golf. This is a great location to do it all while making memories at the same time.

Live&Work

DaceyHOROHOE

Company: Safe Berks & Broken Chair Brewery

Where do you live? Sinking Spring

Tell us a little how you are making Greater Reading a better place.

For me, being an active local shopper is hugely important. Ensuring we stimulate the local economy is essential for now and the future. My favorite place on Penn Ave is Muddy Creek, and I love the Fairgrounds Farmers Market in Temple!

Volunteering my time is also something I enjoy doing and have volunteered across several organizations such as Helping Harvest and Children’s Home of Reading. With the world of education still suffering from the lasting effects of COVID-19, I plan to return to school districts and help with afterschool activities when possible.

What do you want outsiders to know about the Greater Reading community?

Reading isn’t like any other local community. People who have lived here all their lives are such supporters and believe that the Greater Reading area will continue to thrive and are thankful to call Reading their home. With that, they welcome new residents with open arms and warm hearts. I have made lifelong friends here and can truly say I owe that to Reading and its diversity.

Name an organization that you think is doing amazing work in Greater Reading that you want others to know about. Greater Reading Young Professionals (GRYP)! As a previous board member, this organization truly welcomes all into a world that will help you grow both personally and professionally. If you are looking to get involved in social, educational and community-based events, check out GRYP.

Anthony Tatiana OROZCO

FORONDA

Company: Tower Health

Where do you live? Reading

Tell us a little how you are making Greater Reading a better place.

Anthony: I am helping create more beauty, light elegance and excellence for our Reading residents through Barrio Alegría. The name of our community engagement nonprofit translates literally to “Neighborhood of Happiness,” and we believe that joy, fulfillment and chasing your dreams can be revolutionary acts. We empower our local artists to share their skills with the public and invite neighbors to explore their own talents through the universal language of art. I believe that everyone has a gift and it is their duty to share it with others.

What do you want outsiders to know about the Greater Reading community?

Anthony: So many people have come to this place— immigrants, transplants, students—and have truly found their home here. There is so much potential in this area for entrepreneurs, artists, journalists and other people who want to make a positive impact. It also is surprisingly not a bad location for rock climbing and bouldering.

Name an organization that you think is doing amazing work in Greater Reading that you want others to know about.

Anthony: The South of Penn SOP Initiative is doing some fantastic work in Reading’s southside by helping neighbors create a community they want to see. The SOP is helping amplify the stories and aspirations of longtime residents and newcomers alike. They are not only listening to neighbors' concerns, but they are also getting to know them, and they are taking direct action in making dreams come true. They do clean-ups, block parties, movie nights, community conversations and more. I wish more organizations were like them!

What are your favorite local activities to do with your family?

Tatiana: My family shows their love through cooking delicious food for each other, and this translates into our favorite activity to do together—going out to eat. Whenever there is a new local restaurant opening, I make sure to invite my loved ones to come out to try it with me. To us, there is nothing better than sharing a meal while catching up on our busy lives. Living in Reading provides a neverending list of new places and cuisines to explore together.

What about Greater Reading makes it great to raise your family?

Tatiana: Making the conscious choice with my partner to not have children, we view the connections we’ve made within our community as an extension of our family of three. Our cat is family. Cultivating and raising a family within our community here is great because Greater Reading is full of diverse cultures and perspectives. Being a part of Greater Reading’s wealth of diversity helps us grow as people and understand others.

Name your favorite Greater Reading hidden gem.

Tatiana: Since my favorite local activity is exploring different places to eat, it makes sense that my favorite hidden gem is a Colombian restaurant that opened during COVID-19 and was able to thrive past the pandemic. Cafe de Colombia, on Penn Street, is my favorite place to drink delicious coffee, have fresh baked goods like my favorite pandebono, and have a little taste of my family’s native country. I recommend it to anyone visiting Reading, and each time my friends rave about how much they loved the experience.

Company: Barrio Alegría

Where do you live? Exeter Township

Why did you return to Greater Reading after living outside the area?

I returned to Reading to be involved in my family's construction business.

How has Greater Reading changed for the better since you grew up here?

There has been some good development downtown such

Patrick DOLAN

Company: Dolan Construction Inc.

as the Santander Arena and GoggleWorks, and the vibrancy of Penn Avenue in West Reading is wonderful.

Name your favorite Greater Reading tradition such as an event, food, etc.  Reading Fightin Phils, or the Reading Liederkranz Octoberfest is always a great event. Also, I just love the beauty of the area and often bike in the Oley Valley.

PhilSTRINGER

Company: Reading Bakery Systems (RBS)

Where do you live? Myerstown

Why do you think Greater Reading is a great place to work in manufacturing?

The Reading area has a surprising number of globally recognized companies. Each of these companies is providing jobs where people can contribute to something bigger. At RBS, we make equipment the largest snack companies in the world use. That’s something to be proud of.

What advice would you give to someone who has moved to Greater Reading from outside the area?

Embrace the unique history going back centuries. Here there’s a little of every important era in American history. Also, if you’re into outdoor activities, this area is great. You can go to the mountains or beach on any given weekend.

Name your favorite restaurant in Greater Reading. Go Fish!

Where do you live? Wyomissing

What are your favorite local activities to do with your family?

When the kids weren’t walking yet, we loved to walk at the Reading Public Museum and trails in Wyomissing. We live right by both and have the beauty of it surrounding us. Now that the kids are older, we love walking Penn Avenue and visiting restaurants! We were blessed with polite little babes so going out to eat has been a lifesaver—it was something that my husband and I did when we were dating (total foodies!) and now we can keep doing it! It has been so fun to take the kids to the local parks, walk in the creek at the Museum, ride the train at Colebrookdale Railroad, and by far their favorite activity—visiting the Pagoda. When we drive through the City of Reading my son yells “There’s mama’s work!” and then even louder “THE PAGODA!” He knows where I went to school (RACC) and makes sure to tell me every time, so I don’t forget. They also enjoy visiting the Yocum Institute for the Arts for their children’s shows.

As they get older, we will be able to stay longer at the Reading Fightin Phils games, Reading Royals games, and more. I want them to enjoy everything that Greater Reading has to offer.

What about Greater Reading makes it great to raise your family?

There is SO MUCH TO DO! As a working mom and dad, we know it’s hard to find time (and activities) that the

RachaelROMIG

Company: Greater Reading Chamber Alliance

kids might want to do but we pop the kids in their seats and drive for 10 to 20 minutes and boom, something to do. Whether it is the places local to us, or a short drive to pick apples and pet goats at Weavers Orchard, we can go anywhere. And if it rains? No problem. The Works has an indoor crazy-space for kids ready to expel some energy.

When I was growing up, we lived in a rural community— cows, farms, small main street. As many young people who are “bored” with their hometown, I wanted to do more. And it was when I finally left high school that I realized everywhere around my hometown did offer more. I can now go to a super fun and robust main street, buy local art, make art, meet new people, meet up with people I already know and find similar interests with those around me. You always can find a friendly face near you ready to talk about what interests them and what they do in the area. I’m raising my kids to be one of those friendly faces and love where they live.

Name your favorite Greater Reading hidden gem. There is a beautiful walking path in Wyomissing that is a huge grove of trees. You see it coming upon you as you’re walking, but only when you get closer do you see the opening for people to walk through. It is completely shaded, with a field of wildflowers to the right. It is like walking through a secret and magical forest. The walking trails around Wyomissing are my favorite, and I almost always walk somewhere new.

Max

HORN

College you attended: Alvernia University Company:  Alvernia University

Where do you live? West Lawn

Where are you from originally? Long Island, New York

What is it about Greater Reading that made you want to stay here after graduation?

I chose to stay in the Greater Reading area for a couple of reasons—the close-knit communities, the access to education, the lifestyle and the areas around me.

Greater Reading gives you that family and friendly atmosphere, which played a significant role in my decision to attend Alvernia University. Greater Reading also has great access to higher education, and that has helped define me. I was able to graduate with three bachelor’s degrees and a Masters in Business Administration (MBA).

Greater Reading offers a balanced lifestyle with a blend of urban amenities and a more relaxed atmosphere. Cultural attractions, shops, restaurants and entertainment venues support a satisfactory quality of life. Most importantly, for someone who enjoys hiking, the area's natural beauty is a significant draw.

What advice would you give recent graduates starting their careers in Greater Reading?  You can develop a life that is fulfilling and enjoyable in your new era of life by being proactive, open to new experiences and involved in your community. Take part in volunteer opportunities or community activities that match your interests—allowing you to give back to the community while meeting new people.

Name your favorite Greater Reading event, festival to attend.

I have attended a couple of favorite events in the Greater Reading area. Being a sports fan and having the Reading Royals and the Fightin Phils right here in Reading is great because I can experience a sports game with friends and family. I would also have to say West Reading's Fall Festival and Craft Pretzel & Beer Fest, but I have also enjoyed attending the First Friday Events the city has hosted.

If someone is visiting the Greater Reading area, what are some things or places you would tell them to experience while they are here?

Coming to the Greater Reading area, you must check out the centerpiece of Reading, the Pagoda. Visit restaurants like Chatty Monks and other breweries in the West Reading area including The Brick House Pub, Mom Chaffe's and Nonno Alby's!

Where do you live? Lower Heidelberg

Where are you from originally?

Originally, I am from Las Vegas. I came here after my husband had a job opportunity and then I went back to school.

What is it about Greater Reading that made you want to stay here after graduation?

I love the small-town community atmosphere with the city accessibility. We have the amenities of a large city but the quiet nature of a small town. My position is a remote position, but my husband and I elected to buy [a home] here because we loved the community.

What advice would you give recent graduates starting their careers in Greater Reading?

Consider remote careers. Also realize there are many great opportunities in our area that sometimes go unnoticed. Working remote allows for the flexibility of having a home life balance, and this area is great for that.

Amie CROTEAU

College you attended: RACC and Penn State Berks Company:  Lockheed Martin

Name your favorite Greater Reading event, festival to attend.

We love the Berks County wine trail. We enjoy the opportunity to support local wineries and have been a believer ever since. Also, I love the West Reading Art on the Avenue, and I’m a regular at the Farmers Market. Also loved the Pokémon Go days as we walked around the parks meeting other folks catching Pokémon.

If someone is visiting the Greater Reading area, what are some things or places you would tell them to experience while they are here?

I would first direct them to the Reading Public Museum. There is so much to do there, from the Planetarium and Arboretum to the Museum itself. If they were into sports, probably the Santander Arena for a hockey game or the Fightin Phils for a baseball game.

HezekiahSIMMONS

College you attended: Penn State Berks Company: Enterprise Holdings

Where do you live? West Reading

Where are you from originally?

I am from West Philadelphia *inserts Fresh Prince of Bel-Air theme song.*

What is it about Greater Reading that made you want to stay here after graduation?

The Greater Reading area has plenty of great job opportunities, is rich in community, has strong history and great trails and parks. I can say, since living here I have been able to focus, expand my horizons, take on new heights and have plenty of fun with locals, friends and family while doing so! There is magic in each day living in Greater Reading!

What advice would you give recent graduates starting their careers in Greater Reading? To my recent graduates, be open and willing to receive what you may not know. Give yourself the grace to explore different opportunities. Know that what you do today is great, and you can always do greater. Stay intentional and true to self. Have fun through it all as you are a student still of newer lessons! Something I always say to myself is, “Be like bamboo less like a wall” in this life. I sincerely think you rock, and you got this!

Name your favorite Greater Reading event, festival to attend.

• Network The City Events

• Hamburg Hamburger Festival

• GoggleWorks events

• West Reading French Fry Fest

• Berks Jazz Fest

If someone is visiting the Greater Reading area, what are some things or places you would tell them to experience while they are here?

• Reading Public Musuem/Planetarium

• The Pagoda

• Hawk Mountain

Alicia+Brandon WOOD

College you attended: Kutztown University Company:

Alicia: Berks County Intermediate Unit

Brandon: Wilson School District

Where do you live? Alsace Township

Where are you from originally?

Alicia: I am originally from Royersford, Pa., which is in Montgomery County.

Brandon: I am originally from Jim Thorpe, Pa., which is in Carbon County.

What is it about Greater Reading that made you want to stay here after graduation?

Alicia: My husband and I met at Kutztown, and we have a lot of friends who remain in the area. We did leave the Greater Reading area initially, as I attended grad school in Pittsburgh, but we came straight back after my program was done. Much of my dad’s family is still in and around Greater Reading, as well. We also got very connected to our church, Trinity Lutheran Kutztown, during undergrad and knew it was where we wanted to continue to attend. The Greater Reading area also has so much to offer, from arts programming to agriculture and beyond.

Brandon: We mainly wanted to be here because this is where our friend group is, and the arts and theater scene here is great.

What advice would you give recent graduates starting their careers in Greater Reading?

Alicia: Get to know the people around you. One of the unique things about Greater Reading is that it not only attracts those from outside of it, but also it retains a lot of natives. Your coworkers are going to give you suggestions

on where to go, whether it’s to eat or to be entertained. Take their advice, but also don’t be afraid to explore the area around your workplace because the area is constantly changing and evolving, which is so cool!

Brandon: Connections! Make connections now. Talk to people about your career goals. I’ve always found people in Greater Reading are willing to help you and give you advice as long as you ask for it.

Name your favorite Greater Reading event, festival to attend.

Alicia: I always love the Kutztown Folk Festival! Any performance by The Ringgold Band is a highlight!

Brandon: The Kutztown Folk Festival is great! I also attended the ReadingFilmFEST in 2016, having had a short film competing in the festival.

If someone is visiting the Greater Reading area, what are some things or places you would tell them to experience while they are here?

Alicia: Crystal Cave and the Pagoda are often the ones that come to mind first. Hawk Mountain is also one that I grew up going to every year with my parents and is great in the fall. I would also recommend that someone should go to any of the county parks/nature preserves because the area has many to offer!

Brandon: For food, I recommend the Barley Mow in West Reading and Mark’s Sandwich Shop in Kutztown.

LibbyHARFORD

College you attended: Albright College Company: Reading Area Community College, Miller Center for the Arts

Where do you live? Reading

Where are you from originally? Carroll County, Maryland

What is it about Greater Reading that made you want to stay here after graduation?

I wanted to stay here because of the wealth of opportunities. In my hometown, the arts are not funded or supported on the scale they are in Greater Reading. I wanted to live in an area that aligned with my belief that the arts are worth investing in and they bring so much culture and life to the people that participate and value them.

What advice would you give recent graduates starting their careers in Greater Reading?

Make friends! Although Greater Reading feels big compared to rural Maryland, everyone still knows each other. You never know who is going to be asked to vouch for your work ethic or your attitude, so make sure you’re as present and authentic to yourself and others as possible.

Name your favorite Greater Reading event, festival to attend.

West Reading Art on the Avenue! All the different arts in Greater Reading come together to share what their organization is doing this year, it’s just so fun. It’s the perfect mix of entertainment and advocacy and I can’t help but smile all day when I’m there!

If someone is visiting the Greater Reading area, what are some things or places you would tell them to experience while they are here?

I think if you’re in the area, you must attend at least one theatrical performance—whether it’s a musical from the theater departments at Albright College or Reading Area Community College, or a play reading at GoggleWorks! There are too many places to list where humanity is on display and it’s amazing to witness.

In Greater Reading, one can easily travel between rolling countryside, walkable urban areas and historic small towns. Even better, residents can choose to make one of these experiences their home.

The mountains called them

By Audrey Krupiak, Assistant Director of Communications & Marketing, GRCA

My husband and I acquired our log home in 2020 from my grandfather. It is nestled in the woods in Mertztown next to my childhood home. It had always been a dream to one day own the log home that I watched my family build as a little girl. During construction, I have vivid memories of my sister and I helping point the block foundation of the pole barn on the property.

It is a dream come true not only to own this home, but also to give my boys the land to spend time in nature. It does

ATale OF TWO HOMES

not matter the season, we are outside. In the spring and summer, the boys spend time riding electric dirt bikes, playing on their playground, jumping on the trampoline or finding bugs. We often see deer, hummingbirds, foxes and recently had a bear sighting! In the fall they play in large mounds of leaves that are eventually pushed down our hilly driveway with a backhoe. In the winter months, the boys are outside as often as possible sledding, building snowmen or working on an igloo. These days are often followed by warming up by the fireplace with a cup of hot chocolate.

Our home is located less than 10 minutes from Bear Creek Mountain Resort. In the winter, at least once a week you will find us at the mountain skiing and snowboarding. As a winter-loving family, it is convenient to live so close to a ski resort. When possible, I try to slip away to the resort for a massage or facial while I take in the mountain views.

Although we live in a rural area, our access to Reading and more urban areas of the county are within 20 minutes. This easy access makes my commute to downtown Reading for work a breeze. I travel down the mountainside through

Stephen, Audrey, Colton & Remington Krupiak

the farm fields of Oley and quickly find myself in the city. My drive to work provides the most beautiful sunrises with the backdrop of the mountains. Often during the farmers’ growing season we will swing by a local farm on the way home for fresh produce or pick-your-own strawberries.

As a family we can take a quick drive to see an exhibit at the Reading Public Museum, stop by the Nature Place and play on the natural playground, play in the arcade at The Works, watch a minor league sports game at Santander Arena/FirstEnergy Stadium or grab a bite to eat in West Reading. Our county’s close proximity to major metropolitan areas, like Philadelphia, allows us to get to a Phillies or Eagles games to cheer on our favorite sports teams in about an hour drive.

This is our forever home. My husband and I are both Greater Reading natives and are in awe of everything this county has to offer our family. We have never quite experienced an area where we have the opportunity to live so rural, to the point where we had a bear in the front yard, while still only being 20 minutes away from everything the city of Reading has to offer.

The city spoke to them

By Zach Bell & Kyra Denlinger, Co-Founders, Bell Media Group

We moved into our house on Carsonia Avenue in 2017. We were drawn in by the old-world charm of the home, built in 1925, as well as the friendly, walkable neighborhood. Both of us grew up in Shillington, so we had a general familiarity with the City of Reading but didn’t anticipate all the benefits that we would soon enjoy.

The home is cozy and quiet, with features from the turn of the century including original French windows, hardwood floors, a stone fireplace and stained glass. Another feature we love to point out to first-time guests is the antique, mounted Coca-Cola bottle opener fixed to a drawer in the kitchen.

When we opened our marketing agency, Bell Media Group, in 2019, our position became even more ideal. Located

in the hills in North Reading, our home is only a stone’s throw away from local universities, the courthouse, and various industrial hubs as well as arts and entertainment staples like GoggleWorks, Santander Arena and the Doubletree by Hilton, Reading. Our ability to attend conferences, meetings and events has helped us build connections and create more visibility for our growing business. Plus, since a critical component of our business model includes coming onsite to clients’ locations, we are positioned perfectly to capture real-life stories and special moments without the hassle of long drive times.

And while the city lies just over the Lindberg Viaduct, ample opportunities for hiking, biking and walking also abound just a few blocks away.

We also love to spend time outdoors together, and with the addition of a new dog to our family, we are even more grateful for our quick and easy access to parks and recreation. Each morning before work, we walk our pup around Crystal Lake and play with a tennis ball on the enclosed basketball court. On weekends, we often hike the Mudcatcher Trail that rambles past Antietam Lake through lush, woodsy hills. On clear days, you might find us up at the Pagoda taking in the sights or strolling the adjacent trails.

We often comment on the odd beauty of our living situation and neighborhood. Although we are mere miles from the epicenter of Reading, our neighborhood is dotted with majestic, sweeping trees and bushes that explode into color every spring. It’s not unusual to spot hawks or even an eagle circling above our porch.

We have no plans on the horizon to leave the area, but life tends to move fast, and we aren’t sure what the future holds for our family and our business. But no matter where our next steps lead them, we’ll always have a special place in our hearts for this chapter of our lives and our ability to experience the two unique, special and beautiful sides of Reading.

Zach Bell & Kyra Denlinger

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