INTERIOR DESIGN FOR COMMERCIAL SPACES
1ST edition Master Professional
Project by Yasmina Baladi, And you
Technical file Credits: 60 Lenguage: English Courses in English require an intermediate level, corresponding to TOEFL or IELTS 6.5. Duration: from January 16th 2020 to July 24th 2020 The enrolment will be active from January 7th 2020, until the official submission of the student’s records, which will be executed on December 31st 2020. Timetable: Monday to Friday from 6.30pm to 10.40pm Some sessions may take place outside these hours in the case of making up for missed classes or extra activities.
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The educational planning of all IED Master courses is based on the criteria set by the European Higher Education Area (EHEA). IED Master employs a system of credits that follows the structure of the European Credit Transfer and Accumulation System (ECTS). IED issues its own exclusively private Master’s degrees. 2
The Master in Interior Design for Commercial Spaces has been designed for dynamic professionals with global responsibilities or those destined to assume such responsibilities and aiming to study while continuing their successful careers. The programme, IED Barcelona and its international network of classmates and alumni provide our students with access to the most enlightened ideas, groundbreaking research and innovative international creative business practices. The course focuses on developing leadership processes in innovation, creativity and the management of retail projects and commercial malls, in addition to training professional teams to generate future commercial contexts. The various broad disciplines to be addressed in this Master’s course has been structured around the design of the purchase experience by the user and the design of experiences by the employee. These transversal experiences are to be designed in commercial spaces by providing branding with a prominent crosscutting role within the content. This is why an interdisciplinary professional profile is required. A profile with management skills to help represent and present viable, differentiated solutions in various commercial contexts, alongside a grounding in the basics, methodologies and graphic tools of industrial and interior design.
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Professional Master / Interior Design for Commercial Spaces 2019-2020
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Introduction
General course objectives -- To examine the current context of designing commercial spaces from a transversal, interdisciplinary perspective. -- To provide student with the basics of business design. -- To provide students with the various methodologies, techniques, physical elements and digital programs that comprise the tools of commercial communication. -- To approach the Master in an eminently practical manner and complete a final term project by developing a commercial space. -- To provide students with the leadership skills, planning and management of methodological processes and teams that comprise showcase spaces.
Learning outcomes
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These are the theoretical and practical skills acquired throughout the course, including the knowledge, skills and attitude required to perform a specific career activity. -- Mastering the terminology for designing commercial spaces at a corporate, commercial and promotional level. -- Learning about specific technical tools and applying these within a context determined by economic and industrial feasibility factors. -- Learning how to identify, channel and lead the technical, cultural and economic basics for designing commercial spaces to enable collaboration in multidisciplinary teams in the retail sector. -- Considering the impact of production processes within a sustainable design process. -- Effectively communicating your projects, with an emphasis on project representation and presentation. Communication to internal and external teams. 4
Audience Graduates from various disciplines and professionals aiming to focus their profile towards areas related to the development and/or management of design for commercial spaces.
Partnership with companies
Creative profiles interested in understanding design as a springboard for innovation to address new channels of on/off marketing.
We have partnerships with companies that have been especially chosen by IED Master so that students can complete their Master’s Final Project within the real context of the labour market.
Career outlook After completing the Master in Interior Design for Commercial Spaces, students acquire the skills to develop themselves professionally in commercial spaces, design consultancies and departments, in addition to as technicians and as regards innovation and with the ability to develop their own retail related projects and business ideas. They are trained to manage and lead design and innovation teams in companies and prepared to add value to design studios and/or generate their own professional path by creating an innovative business or their own creative project linked to designing commercial spaces. 5
Professional Master / Interior Design for Commercial Spaces 2019-2020
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IED Barcelona Specific #6 Master course
methodology methodology IED Master school provides continuing training, qualifications, specialisations and the chance to keep up-to-date with all aspects of design, backed by the rich historic and cultural heritage of Italian design. Our strategy for the future is always in tune with social, environmental and financial macrotrends, and we keep a watchful eye on the changes that our cities and surroundings will need to adapt to over the coming 30 years. We believe that we can provide answers and solutions through design. Our teaching here at IED Master is based on the four scenarios we consider crucial to face the needs of the future: design for sustainable development, design for new business models, design for new media and design for people. Our goal is to train professionals who are capable of harnessing cultural values and de-sign tools to not only overcome the challenges of the future, but create and drive innovation. We want our students to take responsibility for their training path and learn how to steer it with the support and tutoring of experts and professionals. At IED Master, we see the School as a laboratory where students can be innovative, enterprising and a driving force; where they are free to experiment and create.
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The Master is structured around a theoretical/ practical teaching programme focused on completing two projects: an initial basic introductory project and a second comprehensive commercial space design project.
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Project by Ana Mesa, Lobo
Teaching programme content Project by Luana Arruda, Hanging Fabrics
The teaching programme is divided into 1 Specific Module and 2 Common Modules. The specific module is the course proper and develops professional specialisation. The common module is shared by all Master’s degree courses because it lays the groundwork for a common culture within the entire IED Barcelona community.
Specific Module Methodology for Master in Interior Design for Commercial Spaces The subjects developing the contents of the course are divided into the following blocks: Retail Assimilating the methodological processes of design to plan projects properly, controlling the conditions of industrial viability to undertake complete design projects for commercial spaces. Understanding the role of the various professionals involved in each phase of work and learning to communicate with them. From establishing dialogue with the client through project communication to studying industrial production processes in order to communicate with construction sector partners. Developing the groundwork so that students can implement a clear strategy to promote their work, which is essential in achieving their personal challenges. In order to do this, work is done on creating a clear creative discourse and communication with a solid identity, both of which are required to present your project.
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Strategic Leadership By using the basics of design management and By using the basics of design management and design leadership under the methodology of Cyclical Branding©, students analyse, study and consider the contexts that make up the design of commercial spaces, allowing the assistant to formalise differentiated value proposals with a memorable emotional message. Branding Mastering the tools and languages inherent in the design of retail experiences (typography, packaging, identity, editorial design, art direction, signage and digital environment) based on practice and experimentation. At the same time, acquiring multidisciplinary skills (photography, video and animation) in order 8
Graphic Support Knowledge of the various graphic disciplines to produce different communication, representation and presentation media of any commercial activity. Students work on the basic notions of typography, editorial design, photography, digital environment, user experience, etc. The communication strategies of various brands are analysed in order to understand how the market functions today and the strategies required to position oneself by using a clear image. The successes of specific companies are identified through various examples in order to learn how to develop a corporate identity that makes our product recognisable in the market. Packaging Developing structural, logistical and graphic designs to generate brand experiences through the volumes that make up spaces and act as a communication bridge between product and user. Product Knowledge of product formalisation and using this as a basis to construct the design line of the commercial space and interaction of channels with the user. Brand Coaching Internal communication strategies to generate the experience of the worker within the corporate and commercial framework of the designed space. Structuring the message to be developed that must be present in each of the designed aspects, both tangible and intangible. Project Management Structure, management and industrial visibility of the project to meet the corporate, commercial and resource requirements in order to complete the project. Completing a final project that is similar to a professional project. The innovation and research capabilities of students are also considered in order to facilitate and/or differentiate their commercial space design project.
Classroom Common Module: Communication Tools and Personal Promotion DESIGNING FOR THE MANY This is an educational innovation project set within the framework of courses at the IED Master Barcelona school that has been developed to conduct research into the capacity, strategies and impact of design in constructing our society, raising questions about its cultural, productive, economic or political aspects. The work is conducted under research records that are not only theoretical but also practical and linked to proposals of productivist, critical or speculative design through interdisciplinary groups using creative, experimental practices. DESIGN TOUR Tour of Barcelona in order to learn about the from a cultural perspective, as well as the creative people producing their work within it. This Design Tour has been specifically devised to be in line with the aims of the Master course. PUBLIC SPEAKING Develop confident, clear and creative public speaking skills. Students are trained in their ability to express concepts persuasively and work is also done on body language, reading and non-verbal language practice. PORTFOLIO AND PERSONAL BRANDING The portfolio summarises the progress and competences acquired during the course. It is a communication tool that includes professional and academic experience and showcases the student’s personal branding.
Online Common Module: Design Culture ITALIAN DESIGN CULTURE AND HISTORY Acquisition of knowledge about the precedents of world design with a special emphasis on Italian culture, which is an integral part of the IED Barcelona ethos. DESIGN PROCESS Visualisation and knowledge of the various steps that drive creative problem solving SOCIAL DESIGN AND SUSTAINABILITY Completion of projects to ensure a balance between economic growth, environmental stewardship and social welfare, taking into account the environmental impact of any proposal during each of its phases.
Please bear in mind that the management board of the Istituto Europeo di Design reserves the right to change the curriculum in accordance with any requirements that may arise as regards its educational objectives. 9
Professional Master / Interior Design for Commercial Spaces 2019-2020
to acquire a broad vision that help to enable teamwork projects with professionals from various disciplines in the field of design.
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An area specialist coordinator is available for advice in each course and is actively engaged in designing its curriculum and content in collaboration with IED Barcelona’s teaching department. The coordinator also helps to incorporate sector-specific teachers and is responsible for maintaining relationships with companies and institutions within the knowledge field of the course.
Coordinator Marc Guitart Degree in Industrial Design from Universitat Autònoma de Barcelona. Degree in Industrial and Graphic Design from Escola Massana, graduating with Honours. Professional activities related to the “Strategic Management of Corporate Brand Management”. Owner of brandcelona®, International Retail Consultancy. Winner of a “WorldStar of Packaging” Award for Packaging Excellence, Basel 2004; “Imagineering” first-prize winner from DuPont Engineering Polymers Europa, Frankfurt 2000, among other national and international awards.
Teaching Staff The teaching staff comprises sector professionals from various leading fields. Rebecca Mason Multidisciplinary designer. She has worked as an instructor at the Instituto Europeo di Design on the International Master in Interior Design for Retail Spaces and is a co-founder of two startups in Barcelona: Etika Projects and The Welkin Contest. Gabriela Pedranti Degree in Communication and trained in translation, interpreting and literary criticism. She has taught courses and seminars and lectured in Buenos Aires and Barcelona, and has also been teaching communication, semiotics and journalism at the Instituto Europeo di Design since 2005. Cristian Ángel Graphic designer and brand coach consultant. Educated in Colombia and Spain, he now lives in Barcelona and works at brandcelona® as head of innovation. He combines design with business strategy development. Berta Teixidó An all-round designer specialising in spaces and trained in Barcelona. As a retail consultant, Berta Teixidó brings a fresh, critical and comprehensive perspective to branding methodology as a business strategy.
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IED Master academic offer
Masters 60 credits
Top quality courses to specialise in a certain field of design, communication or management. Students gain the know-how, tools and skills to provide professional solutions.
At IED Master, a whole range of courses are taught to cover all kinds of training needs: Masters, Postgraduate Courses and Continuing Study Programs. Courses are organised in terms, and can last 3, 6, 9 or 12 months. This means that some courses can be combined within one academic year, while others may be divided depending on how demanding and specialised they are.
Postgraduates 30 credits
An opportunity for all kinds of design professionals to become better qualified.
Continuing Study Programs(CSP) 15 credits
These courses are a chance for professionals to update and broaden their knowledge of design and creative methodologies.
Summer Courses
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Design your own learning 12
In July, IED Barcelona offers students the chance to live an intensive training experience thanks to its broad range of summer courses. Coming to our Summer School is an experimental journey through different courses in which to learn and have fun in an international, multicultural environment. The courses are divided into different levels depending on the student’s profile: Professional, Advanced and Introductory.
The opportunity To combine Courses
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Our Partners IED Barcelona has special relationships with institutions and small, medium and large companies, which take an active part in projects, workshops, talks and activities, with the aim of providing the students with knowledge, communicating experiences and sharing both creative and theoretical aspects with them. All the final thesis are carried out as part of a collaboration with a company, giving the students training in their future profession and helping them develop relationships in the labour market.
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Professional Master / Interior Design for Commercial Spaces 2019-2020
IED barcelona has collaborated with more than 100 national and international companies and institutions
IED community services STUDENT CENTER The aim of the Student Center is to offer a welcome and consultation service to students who need this. It pays particular attention to foreign students, helping them to adapt to their new environment. The department wants to be a place that helps to improve and enrich the experience of being a student at the school in every way possible CAREER SERVICES This section offers students the possibility of course-related and extracurricular internships with companies in their sector. It also facilitates contacts with the labour market for students who have completed their studies. It enters into direct contact with companies in the different sectors: fashion, design, communications, management, marketing, etc. in order to create collaborative links and offer opportunities of internships and jobs. PERSONAL COACHING Possibility of personal and confidential assistance by an expert psychologist. FACILITIES Practical work is essential in IED Barcelona training, so its premises have basically been divided into classrooms, workshops and laboratories adapted to each area. The school’s facilities include: 26 classrooms, 6 multimedia labs equipped with PCs and Macs, 4 product, interior and transport design workshops, 9 fashion workshops, one printing centre and one photo and video studio.
IED TOOLS Exclusive tools for the IED Community.
School’s students can use the software included In the Adobe Creative Suite, without any additional cost, both in the school’s computers and their own laptops. Therefore, all throughout their years enrolled in the school, students can enjoy for free the following applications: Adobe Photoshop® CC, Adobe lllustrator® CC, Adobe lnDesign®
The whole IED Community, from computers in the Library, can freely access to WGSN, the leading online platform to analyse and forecast trends in current lifestyles and consumption.
Vogue Italia Harper’s Bazaar Digital records of famous magazines, including practically every edition from the very first issue to the most recent ones. AII of the content has been indexed and can be accessed via the library computers.
All the students can also download the Microsoft Office 365 for free. lt includes the software Word, Excel and PowerPoint
The whole IED Community, from computers in the school, can freely access to Material Connexion, the world’s leader database in material innovation.
School’s students can use Autodesk, world leader in 3D design software for entertainment, manufacturing, engineering, etc. Therefore, the students can enjoy for free applications such as AutoCAD, Maya or 3ds Max, etc.
The whole IED Community has an unlimited Gmail account.
Emerald, enother tool currently used in the most outstanding universities in the fields of management, marketing and communication, is a worldwide editor that connects research and practice for the benefit of society. Students can access to more than 290 magazines and 2,000 books.
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General entry requirements Students must provide the following information:
Professional Master / Interior Design for Commercial Spaces 2019-2020
-- Copy of DNI (Spanish students) or passport (foreign students). -- Copy of university degree (bachelor’s, degree or equivalent). -- Letter of motivation in the language of the Master’s degree course. -- CV in the language of the Master’s degree course specifying language and IT skills. -- Language certificate: Courses in English require an intermediate level, corresponding to TOEFL or IELTS 6.5. Courses in Spanish require a B2 language level. If a prospective student has neither of these certificates, his or her language skills will be assessed in a face-to-face interview or via a Skype call. -- Portfolio for creative Master’s degree courses and/or admission exercise if required.
Fees
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Enrolment fee: 3.900€ Tuition fee: 11.300€ Total: 15.200€ Please contact the Orientation and Admissions Department for further information on tuition fee discounts for early enrolment. 17
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Istituto Europeo di Design