thesis jewelry Vetrone nageoire

Page 1


ABOUT Membrane qui permet aux poissons et certains animaux aquatiques de se placer et de se diriger dans l’eau.

As well as the fins of fishes floating in the sea in different shapes and lightness, in detail those of the Betta Splendens , a very unique and particular fish, with fins like thousand of magic veils with tons of colors and shades, so born Nageoire : a magic and sperimental union of light element apparently hard like a marble sculpture: this collection of four pieces transposes organic nature, beauty, poetry and elegance sinuosity wraparaund in four elements perfectly combined. The ispirations take also note from delicacy of all acquatic creatures like jellyfish, sea snails and shells, with irregular shapes moviments and repeated structures; these jewels, leaning on the female body become elegantly sculptural like a part of the body, not weighing down thanks to thin grooves that give rhythmic structure to the material, giving it depth in an interesting effect of light and dark depths. The marbled resin, leading character, is able to visually enhance the entire structure leaving it snug as aquatic algae or veil. More, small points of light scattered as light and random rain give additional value and preciosity.









TECHNICAL DRAWINGS


clamp hook

Necklace n. 1

130 mm

80

m

m


return spring detail

50

115 mm

100 mm

m

m

Necklace n. 2

mm

5 11


Earrings n.1

80 mm

50 mm

0,4 mm


50 mm

Earrings n.2

0,3 mm


MATERIALS & COLORS

Resin marbled in three different colours: Carrara marble, Tropical blu, black Tarquinia, brass, zircons


PROTOTYPE & PROCESS - 3d model - Wax haw- Mixed of resin and dye - Processing of drying and modelling epoxy resin - Brass casting - Filing and assembly object - Embedding stones - Polish materials


MARKETING ANALYSIS

TARGET: 30-60 age modern woman who dare to art and fashion world, non conventional,elegant and refined. MISSION STATEMENT: create contemporary and estemporary jewels with formal and materic refinement. The pieces are a perfect combinations of homemade and innovation. “Organically Poetic� THE 4 P PLACE: this collection is different from ordinary, can be sold to fashion brands and companies, the perfect location is a boutique or art galleries and fairs. PRODUCT: organic collection of contemporary jewelry. PROMOTION : social media marketing, events in stores or in galleries. PRICE :300 - 600 euros STRENGHS : different combination of material, inusual shapes, lightness and versability of the material. WICKNESS : long time of production, natural material defects OPPORTUNITIES : particular and different shapes THREATS: price wars with competitors


WINDOW DISPLAY Glass big drops in different sizes on opaline plexiglass basis Every drop is movable.


PACKAGING

AURORA VETRONE Master in Jewelry Design A.A 2015/2016 Istituto Europeo di Design



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