Goddess on the mountain top Burning like a silver flame The summit of beauty and love And Venus was her name Shocking Blue - Venus 1970
I AM
YOUR VENUS
BEAUTY "We do not dislike everything that shines, but we do prefer a pensive luster to a shallow brilliance, a murky light that, whether in a stone or an artifact, bespeaks a sheen of antiqueity“ In the praise for shadows, Junichiro Tanizaki
The line of her nose and the curves of her lip create a solid form that becomes the strating point for my investigation. I am fascinated by the shape of the human body and the iconic value attributed to them. Beauty is composed of geometrical forms that can be transformed in order to create the sensation of movement.
MOVEMENT “Think simple” meaning reduce the whole of its parts into the simplest terms, getting back to first principle” Frank Lloyd Wright
Movement is an essential aspect in the creation of a piece of Jewellery, the piece has to interact with the body and comfortably allows its dynamism. Moving objects catch my eye, make my look more attentively. This collection starts from a rotating line that generates a new solid form which bares the essence of that movement. Technological innovation enables me to study this process thoroughly and convert it into reality
INNOVATION Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse. Winston Churchill
The construction of the collection was made by using the software Rhinocerous, and then 3D printed and casted in metal. The mold for porcelain was printed and used for slab shaping, then fired, polished and glazed to be assembled in the bracelet. Heritage has never been so actual
HERITAGE A concerted effort to preserve our heritage is a vital link to our cultural, educational, aesthetic, inspirational, and economic legacies all of the things that quite literally make us who we are Steve Berry
To compensate for the loss of what was certainly the most regarded statue in the Uffizi, the Venere Medicea handed to Napoleon on September 1802, the most famous of living sculptors Canova was asked to make a replacement. The sculptor has always been reluctant to copy from antique statues and decided to give a new Venere to the gallery that would embodied the spirit of the time The statue arrived on the 29th of April 1812
DEVELOPMENT OF THE COLLECTION
EXECUTION AND MATERIAL
STAMPE 3D
Materials Silver, Porcelain Techniques 3D Printing, lost wax technique, mold-making, hand worked porcelain
Marketing Analysis The Olivia Monti Arduini jewellery collection was born out of the necessity of the artist to express her aesthetic in a more intimate e direct form. The use of porcelain as a precious material is at the core of the brand Brand Essence “Craftmanship expressed in the most sophisticated way� Mission Statement To create a piece of art that beautifully enhance your soul Root Strenghts Identity and originality in an international perspective Innovation Actual technologies, elaborate workmanship, non-precious materials Keywords Neoclassic, idealize beauty, sculpture, volume, frozen moment Target International community of professionals and art lovers and buyers, design collectors, cultivated from 40`s onward Values and Personality Feminine, seductive, design oriented, art related
Product A sculptural piece of jewellery technologically made that takes inspiration from our past Innovative Icons Sculptural cuff, an investigation on movement and form Art, new materials, classic but not conventional, luxury, limited series Price 1.500 up for retail in silver and porcelain, different prices for different materials, possibility of special editions more commercials or more luxurious Place Internationally distributed through galleries, museums and concept stores Promotion Special events, exhibitions, social media, press
SWOT Analysis
Strenght Strong concept and design, innovative use of materials, introduction of porcelain, piece of art, limited series Weaknesses High manifacturing prices, strong competition, limited availability, no physical stores Opportunities A new attention of the consumers to artisanal unique pieces and small series, intertwine of art and design, increasing visibility though collaborations Treats Change in material price and availability, increase in production costs
Born and raised in Italy, Olivia Monti Arduini moved to London to study sculpture at Central St. Martins School of Art and Design After graduating she developed a passion for ceramics, finding new approaches to traditional techniques.Porcelain is her elected material for its natural beauty and its intrinsic value of elegance and delicacy.
Her jewellery complements the wearer's body. The result is both extra-ordinary and pleasurable and doesn't fail to raise interest for its innovative quality and its classical aesthetic Olivia Monti Arduini's jewellery had been feature on The New York Times T magazine, Vogue Italia, Vogue Gioiello, Elle Italia, Glamour, Cosmopolitan and others.