BIG
IS WATCHING
A guide to social networks — IÉSEG
Dear students, IÉSEG has been increasingly active for several years on social networks, which are now part of our personal and professional everyday lives. We believe this is necessary to develop the school with businesses and partners but also for the IÉSEG community. In this regard, the school has decided to offer you this guide to good practices on social networks, an advanced support tool which will help you: • protect your personal data and e-reputation on the Internet; • optimize your professional networks.
In this guide you will find: • the main notions you should know about social networks and their impact on your everyday life; • some advices to manage your activity on social networks, particularly regarding: - your personal accounts – daily use and configuration of Facebook and Twitter; - your professional accounts – stakes, how to approach employers and optimize your profiles. Hope you'll make a good use of it, The IÉSEG communication department
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SOCIAL NETWORKS DÉFINITIONS AND STAKES
Every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends’ social media sites. Eric SCHMIDT, CEO of Google, 08-14-2010
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A guide to social networks — IÉSEG
WHAT ARE DIGITAL IDENTITY & ONLINE REPUTATION?
Digital identity is the technological data that uniquely describes a person and contains information about the subject’s relationships. It comprises all the voluntary or involuntary “footprints” that exist on the Internet and relate to one person: IP addresses, nicknames, e-mail addresses, personal data, photos, videos, passwords, avatars, comments, tweets, completed forms and polls, customer reviews, blogs, etc.
IN SHORT DIGITAL IDENTITY IS THE AMOUNT OF DATA AND TRACKS ASSOCIATED WITH YOUR NAME (FIRST NAME, LAST NAME, NICKNAME) ON THE WEB.
IN SHORT DIGITAL IDENTITY IS THE AMOUNT OF DATA AND TRACKS ASSOCIATED WITH YOUR NAME (FIRST NAME, LAST NAME, NICKNAME) ON THE WEB.
Online reputation, i.e. digital Internet reputation, is the common opinion on the web about a real or imaginary brand, corporate body or individual represented by a name or a nickname. It takes the form of information, opinions, conversations, comments, etc. In the case of individuals, online reputation is the result of how their digital identity is managed.
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A guide to social networks — IÉSEG
THE IMPACT OF SOCIAL NETWORKS ON OUR EVERYDAY LIVES – FIGURES AND DANGERS In 2014, on average, Internet users spend 4.07 hours per day on the Internet and 68% of which declared they visited a social network daily. SOCIAL NETWORK FIGURES
YOUTUBE
FACEBOOK 1.441 BILLION MEMBERS,
1 BILLION
ACTIVE MEMBERS PER
INSTAGRAM 300 MILLION ACTIVE USERS IN
WITH 28 MILLIONS IN FRANCE
MONTH
THE WORLD
8 NEW ACCOUNTS
72 HOURS OF VIDEOS UPLOADED
70 MILLION PICTURES
EVERY MINUTE
SHARED EVERYDAY
WORLD
4 BILLION VIEWS DAILY IN THE
IN ALL, 30 BILLION PICTURES ON INSTAGRAM
6 BILLION VIDEO HOURS VIEW PER
2.5 BILLION "LIKES"
ARE CREATED EVERY SECOND
4100 NEW STATUTSES EVERY SECOND
4.75 BILLION CONTENTS
SHARED EVERYDAY
177 FRIENDS
ON AVERAGE IN FRANCE
EVERYDAY
MONTH
3RD MOST VISITED WEBSITE IN
THE WORLD
5.18 HOURS
ON AVERAGE EVERY MONTH IN FRANCE
25% OF USERS
DO ABSOLUTELY NOTHING TO MANAGE THEIR PRIVACY SETTINGS
48% OF 18-34 YEAR OLDS
271 MILLION ACTIVE MEMBERS
CONNECT TO FB WHEN THEY WAKE UP
LINKEDIN 364 MILLION MEMBERS AROUND THE
WITH 10 MILLION IN FRANCE
WORLD,
SNAPCHAT
2 NEW SUBSCRIPTIONS
EVERY SECOND
100 MILLION MONTHLY ACTIVE USERS IN THE WORLD
17 MINUTES ON AVERAGE
760 MILLION PICTURES & VIDEOS
23TH MOST VISITED WEBSITE
SHARED DAILY
1 BILLION STORIES VIEWED DAILY
source - Le blog du modérateur
EVERY MONTH
IN THE WORLD
302 MILLION ACTIVE ACCOUNTS IN THE WORLD 2.3 MILLION USERS IN FRANCE 320 000 NEW ACCOUNTS
ARE CREATED EACH MINUTE
56% OF EXISTING ACCOUNTS
HAVE NEVER SENT ANY TWEETS
500 MILLION TWEETS EVERY DAY
208 FOLLOWERS ON AVERAGE 170 MINUTES ON AVERAGE
EVERY MONTH
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MY ACTIVITY ON SOCIAL NETWORKS
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It takes a whole life to become respectable and only one second to ruin a reputation. Carmen POSADAS, writer.
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A guide to social networks — IÉSEG
MY “PERSONAL” ACCOUNTS EVERYDAY USE – KEY ADVICE The daily use of social networks, especially with your personal accounts, requires respect of a few easy rules to avoid any unpleasant surprises and consequences for you:
Be careful when registering on a social network Whenever you register on a website, you should systematically avoid giving your personal data (e.g. phone number, home address, etc.) and private details such as your political or religious opinions, health problems of your relatives and yourself, etc. Use a nickname to communicate with your friends and family and use different email adresses for professional or private life to create a first professional/personal filter. Last but not least, choose complicated logins & passwords (not your birthday or second name) and don't give it !.
Learn how to configure your profile to protect your privacy As soon as you have created an account on a social network, first always define your area of privacy. If you already have an account, think of restricting the number of people allowed to view the contents you post (comments, photos, videos). Not only does profile configuration somehow slow down the propagation of your personal data, it also helps prevent all your data from being referenced by search engines.
Temper your words on blogs, forums, Facebook walls, tweets, etc. This, of course, is rule #1! You should not post comments, photos and other links that might become embarrassing in the future, in both personal and professional contexts. Example: unflattering photos of parties with heavy drinking will most certainly be an obstacle for you and, most importantly, might have negative consequences on your professional life, whether they look compromising or not at first. Here is a tip – ask yourself “If I were in front of a recruiter, would I be comfortable?" The control of the information relating to you and available on the Internet primarily depends on YOU! So the best way to protect yourself is to watch what YOU post.
source - CNIL
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A guide to social networks — IÉSEG
Do not post anything compromising for others As you would for yourself, be careful about what you post (comments, picture/video tags, etc.) about people you know closely or more remotely. Likewise, do not mess around creating fake accounts/slandering, even if your IÉSEG pals find it funny. Remember that you would be exposing yourself to disciplinary measures from the school and legal proceedings.
Regularly check what is being posted about you Regularly do a web search on your name to check the information that is available about you on the Internet. If you come across some personal data, you can ask the person in charge of the website containing this information to delete the publications/pages about you. However, this kind of process takes time and the information will not be removed instantly.
Remember to log out and lock your session when you have finished surfing If you don’t, anyone could post contents under your name! You may be smiling thinking how absurd this is, yet so many have been careless, even at IÉSEG! Also, think about the information stored on your accounts (entry code, credit card code, etc.) that you might leave easily accessible.
source - CNIL
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A guide to social networks — IÉSEG
HOW TO CONFIGURE MY PERSONAL ACCOUNTS?
FACEBOOK Facebook, the ultimate online social networking service, provides you with many features to protect your account. Here are the most important ones to know. Manage my settings Some advice to configure your Facebook account and make it as safe as possible. Click top right on the padlock picto, then see more settings. Tag "Privacy"
Note You can also choose who can view your messages, photos and videos just when you post.
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A guide to social networks — IÉSEG
Tag "Timeline & Tagging settings"
Note Facebook’s business model is partly based on selling your personal information, so the location and aspect of these settings are likely to change. You should therefore regularly check your profiles and update your settings. Delete my account Until recently, you could find a temporary account deactivation option under “Account settings” in the “Account” menu. This summer, Facebook implemented a real account deletion procedure which can be found on this page.
The account will only be deleted after 14 days of inactivity.
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A guide to social networks — IÉSEG
TWITTER This public micro-blogging website for your followers displays some personal information, including: • a profile picture; • a biography that mentions your user name; • different images: cover photo, background picture, etc. Be careful when choosing these elements. Manage my settings Some advice to configure your Twitter account and make it as safe as possible.
Tag « security & Privacy »
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A guide to social networks — IÉSEG
Tag « security & Privacy » (next)
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A guide to social networks — IÉSEG
SOCIAL NETWORK DANGERS Publishing personal information on social networks may have more or less serious consequences for you. Here are a few examples:
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Targeted advertising – even though this is more of a nuisance than a danger, the information you publish on your networks (interests, activities, etc.) may be resold by websites and generate targeted ads on your profiles. On the long term, you may find this annoying.
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Credibility – the contents of your pages, if public, can have consequences on the credibility given to your image, to yourself. 48% of recruiters "google" their candidates and the results may have important consequences: 35% say they have rejected a candidate because of a bad ereputation.
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Cyberbullying – a hot topic in the last few months, cyberbullying is a real danger and is more common than people think. It starts with other users turning your data/publications against you. In 2013, 40% of students reported being victims og cyberbulling.
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Social engineering – social engineering is another form of psychological pressure and a form of dishonest information collection, aimed at obtaining property, services or key information from someone.
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Identity theft – in 2012, 8% of French people claimed they had been victims of criminal identity theft over the past 10 years (sample of 1,050 people). Digital identity theft especially consists in local intrusions on the victim’s browser and phishing (fake e-mails from legitimate companies that ask the addressee to provide personal information). The aim is usually to carry out fraudulent commercial, civil or penal deeds; legalize an immigrant’s situation; use the victim’s money; commit a crime or an infraction in their name or obtain benefits the thief is legally not eligible for.
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Real threats – just like cyberbullying, real threats linked with social networks have developed. As a matter of fact, by revealing your immediate projects on these websites, you may be at risk of being burgled or physically harassed. As a reminder, last summer, several Facebook users revealed their holiday destination on the social network.
source - TrendMicro / Les ados dans le cyber espace : prise de risques et cyberviolence / RégionJob
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Guide réseaux sociaux — IÉSEG
SOLUTIONS TO HAVE CONTENTS ABOUT YOU REMOVED FROM THE WEB On typing your name in your favourite search engine, you have found personal details you do not want to see on the Internet. Here is some advice to have them removed. Contact the people linked with the publication The first thing to do is to go straight to the author of the embarrassing publication and ask them (kindly) to remove the information. If this has no effect, contact the website’s service provider, as they are legally liable for the contents found on the website. You will find their contact details in the “legal information” or “general terms of use” section of the website. To have them remove the information about you from one of their web pages, you must justify your request by explaining how this information being published damages your reputation or violates your privacy.
Important The person in charge of the website has a legal period of 2 months to answer your request. If you have had no reply in 2 months or only an unsatisfactory reply, you may register a complaint with the CNIL. This complaint is valid for any website in the world.
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A guide to social networks — IÉSEG
Use the options offered by social networks As regards social networks, you can also report unwanted contents to have them removed.
TWITTER You can “report a violation” at https://support.twitter.com/forms.
On every photo or video, you can click “options” and then “report photo”.
YOUTUBE When logged in your YouTube account, you can report a video by clicking on the flag under "... more"
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A guide to social networks — IÉSEG
LINKEDIN On LinkedIn, you can report abuse: • in LinkedIn groups; • in LinkedIn replies; • on a member’s profile; • under “Applications” and “All Updates” on your homepage. This page explains how to report the different inappropriate items on LinkedIn.
VIADEO You can report inappropriate contents in a group discussion via the “report abuse” link.
Delete information from search engine caches Even after you have had information about you removed from a website, there may still be tracks of it in search engine results, since search engines temporarily keep a copy of every page visited by their indexing bots. This is called the “cache” and the old version of a page can be viewed from the “caches” of search engines, even if the page has changed on the website where it is hosted. To make sure the information is removed as quickly as possible, contact the webmaster of the concerned website and ask them to delete the link and the cache of the removed pages.
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A guide to social networks — IÉSEG
MY “PROFESSIONAL” ACCOUNTS PROFESSIONAL SOCIAL NETWORKS – WHAT ARE THEY? WHAT’S THE USE? Since you entered IÉSEG, your coaches, teachers and other staff members have advised you to maintain your professional network regularly, i.e. use professional social networks to promote your professional skills and experiences and develop relationships with other members. The most famous professional social networks are Viadeo, LinkedIn and XING.
THE STAKES OF USING PROFESSIONAL SOCIAL NETWORKS • POSITIONING YOURSELF AND IMPROVE YOUR VISIBILITY TO POTENTIAL RECRUITERS; • BOOSTING YOUR ADDRESS BOOK AND PROFESSIONAL RELATIONSHIPS; • STAYING INFORMED ABOUT THE CHANGES IN YOUR FIELD; • HAVING ACCESS TO 'HIDDEN' JOB OFFERS, THAT ARE ONLY CIRCULATED INTERNALLY OR BY WORD OF MOUTH; • RECEIVING RELEVANT ADVICE; • GETTING RECOMMENDATIONS TO ENDORSE YOUR PROFESSIONALISM.
SOCIAL NETWORKS AND RECRUITERS Traditionally, recruiters post job advertisements on the Internet and select applicants from the résumés received, unless they ask a recruitment agency to do it for them. With the rise of professional social networks, this method is constantly changing. A survey of RégionJob reports that recruiters are 56% using social media to recruit
Benefits of social networks for recruiters: • A performing monitoring tool – social networks (both professional and personal) enable recruiters to access a large amount of information on potential employee’s profiles: contacts, positions, experiences, etc., but also hobbies, party habits, etc. Remember – BIG BROTHER is watching you!
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Referencing and information cross-check – beyond their monitoring function, professional social networks help check how consistent your application is with what you say on your different accounts.
Source - survey by RégionJob
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A guide to social networks — IÉSEG
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An individual, well-informed initial contact via the network – professional social networks enable recruiters to find more information on candidates and approach them in a personalized way.
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Gather one or more communities of people around the brand – professional social networks are also a way for companies to reach a group of potential collaborators towards whom they can communicate about their recruitment and human resources needs and actions.
HOW TO TAKE THE BEST ADVANTAGE OF PROFESSIONAL SOCIAL NETWORKS Now that you have understood how important it has become to be visible on one or more professional social networks, it is time to learn how to optimize your profiles. Create and enrich your profile First, if you want to make other members/recruiters interested in you, you must complete your profile thoroughly: history, skills, specialities, languages, researches, photo, etc. LinkedIn gives some advice: • Create an efficient profile “title” – just with your title, your contacts must understand easily (and remember) who you are in a professional context.
source - LinkedIn
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Choose an appropriate photo – choose a photo where you are alone and look professional. It must be of good quality and centred on your face. One useful tip – a profile with a picture is 4 times as visited as a profile without one.
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Describe your education – mention all institutions/schools you have been to (internship in France, high school exchanges, summer academies, etc.), your speciality, works, awards, scores at reputed tests, etc. Don’t be modest!
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Write a professional overview – this should be a concise and precise text about your qualification and goals. To facilitate reading, you may want to use a bullet point list.
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Complete your keywords – your accounts allows you to enter “keywords” (skills, activity fields, specialities, etc.) that are likely to be searched for by recruiters/members. To find relevant keywords, check some interesting job offers for you or the profiles of people who currently have a similar position.
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Update your status regularly – this is vital to remain visible/active to other members. Take to updating your status once a week.
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Collect some recommendations – recommendations are good indicators of a person’s quality. Do not hesitate to ask your teachers, internship supervisors, employees from the departments where you have done an internship, etc.
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A guide to social networks — IÉSEG
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Share your work – another good way of boosting your profile is by publishing your achievements: PDFs, blogs/websites, your Twitter feed, etc.
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Join groups, in order to: • stay informed/updated about topics you are interested in; • get in touch with people with similar interests; • show the other members of the network your interests and therefore be identified. Typically, students join the groups of their schools, alumni associations, companies where they did an internship, companies where they would like to work, etc.
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Have one single profile – boost your visibility in the results that come out when someone looks up your name in the search engine, by making sure you have a public profile and one single URL for your account.
Note In order to remain consistent and be easily found via search engines, use the same presentation, photos, contact details, biography throughout all your accounts.
REMEMBER TO USE THE GENERIC NAME OF THE SCHOOL 'IÉSEG SCHOOL OF MANAGEMENT' SO AS TO OPTIMIZE YOUR WEB INDEXING, ESPECIALLY WITH LINKEDIN.
Contribute The benefits you will get from interacting on professional social networks mainly depend on the quality and density of your contributions. Actually, it is necessary that you actively search for information and contact people: •
Share contents – you must spend some time keeping your account alive by posting professional contents you found interesting. You can post about the professional events you want to attend, press articles you liked, etc. Pay close attention to the articles you post (an article published a year ago may be known already), always comment on your posts (what you have learned, what thoughts they provoke in your mind) and, if possible, open the debate to your network. Be careful, some documents made as part of an internship or for your company may be confidential.
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Put your productions online – this is a great way to show your skills and thereby enhance your profile.
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Comment / react – in order to maintain good relationships, it is important to take some time to reply to your contacts” communications. Show that you have a personal opinion on what you read and actively debate with the other viewers of the publication. The more relevant and novel your comments, the more likely you are to be seen as a must-have-in-my-network person.
Note The notions of contribution and sharing are core on professional social networks. Offer time, advice and recommendations and you will get them in return. Also, you should visit social networks regularly even if you do not need them. This way, you will be credible to your contacts when you look for opportunities.
source : LinkedIn
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A guide to social networks — IÉSEG
Contacting / being contacted Now that you are visible and active, you should identify the profiles you are interested in to be able to contact these people and/or be contacted by them. Before you add potential contacts: • Do some monitoring – before you start sending requests, take some time to browse other members. What do they do? What do they say? How do they analyse the current events in their fields? Your goal here is to find some interesting profiles and observe their practices, find out what works and what does not. The first step to being “considered” on professional social networks is to promote your assets. •
Find the right contacts – once you have identified the profile types you will be targeting, visit the concerned members” profiles to see who they are and what you can gain from each other (information or best practice exchange, agreements for your businesses, etc.). Then it’s up to you!
How can I be contacted? The last step, but not the least, is to be contacted and offered a job or a mission via social networks. Here are a few tips to stack all the odds in your favour: • Clearly show your situation – Once again, be concise and precise regarding what you are expecting (kind of position, activity field, missions) and ask your contacts to share your situation across professional and personal networks. They in turn have friends who may have professional contacts too. •
Rework your profiles – reorganize your education history (highlight your internships) and your professional experiences to support your current project, take particular care of your keywords, communicate about your skills, ask for recommendations through your network, etc.
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Activate your network – 70% of open positions are not visible on job boards. Do not hesitate to target companies you are interested in and get in touch directly with the people in charge.
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Do not forget real-life meetings – your watch efforts have made you aware of a trade fair and that professional you talked to will attend this fair? Good for you! Go meet them and have a conversation with them in real life.
Anytime is a good time to build your professional network – at school, on holiday, on your leisure, catch every single opportunity. However, be careful not to go too far the other way thinking only in terms of networking. Finally, if you get a job opportunity or interview with the help of one of your contacts, keep them updated about how things go, even if it does not materialize. This is what networking is about too.
source — LinkedIn
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KEY FIGURES • •
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68% of French are present on, at least, on social network. LinkedIn is is the most important professional social media and in the "Top 30 websites" in the world The person or body in charge of a website hosting embarrassing publications about you legally has 2 months to have them removed from the moment you have sent them a justified request. 56% of recruiters use social media to recruit A profile with a picture is 4 times as likely to be visited.
MAIN RULES TO REMEMBER • • • • • •
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I configure my accounts. I temper my posts (comments, videos, photos, etc.). I do a regular web search on my name. I know how to have embarrassing contents about me deleted. I optimize and homogenize my professional profiles. I use the proper name of the school to boost my profiles and my belonging to my network – IÉSEG School of Management. I am active on my professional pages – I update, I share, I comment.
CONTACT Julie MOURRIER IÉSEG Community Manager j.mourrier@ieseg.fr