Master of Science in Digital Marketing & CRM Duration: 1 year - 3 terms Language: English Campus: Lille Intake: September Credits: 90 ECTS
Optimize Online Business Strategies and Practices Program structure Program Objectives
Director’s Message
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Dr. Véronique PAUWELS DELASSUS, Academic Director, Marketing Department
The main objective of the program is to prepare future managers to work in Digital Marketing & CRM, two rapidly emerging and complementary marketing fields that represent new ways of conducting markerting and improving relationship with clients.
The internet has completely changed marketing practices and has led to new forms of communication and commercialization: the digital economy. Today online communication with potential customers, and building long-term relationships with them, are top priorities for marketing professionals. Successful management of online customers will increase company competitiveness and profitability. The MSc in Digital Marketing & CRM provides a unique opportunity to strengthen both your knowledge in digital marketing and customer relationship management.
The MSc in Digital Marketing & CRM’s focus is on theory and practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
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2015 Class Profile 17 nationalities
Program Advantages + + +
Combination of digital marketing and CRM Specialized and innovative program designed by our experts Interactive approach with academics and professionals
Age range 27+ 20% Europe 28%
27 23
< 23
Business Administration & Management
34%
55%
South Asia 31%
Africa 6%
Marketing & Communication
38%
East Asia 22%
North & South America 13%
Academic background
25%
Other (Design, Languages)
6%
Engineering Maths/ Finance & Computer Science Accounting
6%
6%
10%
Program Structure The program consists of 2 consecutive semesters of courses (September – May) followed by a professional experience (from June onwards). The curriculum is developed around core and specialized courses in Digital Marketing and CRM. It also includes French language classes for international students.
> Operation CRM:
> Offline and Online Marketing Research Methods & Online Panels > Brand Communications > Project Management > Ethics, Skills & Behavior > Multi-Channel Strategy > New Trends and New Information Technologies > Talent : Career Support Program
• E-CRM • Loyalty Program and CRM • Customer Service & Complaint Management • CRM and Sales
> Analytical CRM:
• Introduction to Analytical CRM • Customer Intelligence 1: Descriptive Analytics • Customer Intelligence 2: Predictive Analytics
Digital Marketing 30%
Hands-on Experience 35%
> Consumer Behavior in a Digital World > Social Media Marketing: > E-Commerce • Social Media, Conversation, > Building an Online Presence: Community Management > Digital Marketing Strategy > Online Communication Channel: • Search Engine Marketing: PPC & SEO • Direct & E-Mail Marketing • Online Video, Online Display & Affiliate Marketing
> 4 – 6 month internship or Consulting Project anywhere in the world
and Viral Marketing • Innovation Through Social Media • Mobile Marketing • Online Reputation Management
> Accountability & Optimization : • Web Analytics • Measuring Markenting Performance & ROI
Career Outlook Today the business environment requires proficiency in online marketing and CRM. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities in diverse sectors include Digital Marketing Manager, Brand Manager, Social Media Manager, Web-Marketing Manager, CRM and e-CRM Manager and Traffic Manager.
> Strategic CRM: • Relationship Management and CRM • CRM in Business to Business
Marketing and Management Essentials 15%
• Web Site Design & Development • Web Store Development
Customer Relationship Management 20%
Alongside the courses, the program includes additional workshops and corporate events to develop your personal and professional skills further. These cover a range of topics such as conflict management in cross-cultural environments and intercultural communication. Our Talent program helps you to establish your professional career plan by working on your skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.
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Student Testimonial I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from a university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!
Admission
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Yuqi, China , 2014
Application process Admission is based on each student’s online application available at https://application.ieseg.fr/ and the review of the supporting documents. Rolling admission is offered to qualified students from October 2015.
Application checklist Online application form Undergraduate degree in business related areas or Engineering from a recognized university (transcripts and diploma) English proficiency test (IELTS 6.5, TOEFL IBT 85, TOEIC 800) for non-native English speakers CV / Resume Copy of passport 80€ application fee
Application deadlines • May 27th 2016 (non-EU citizens) • June 24th 2016 (EU citizens)
Contact For more information visit www.ieseg.fr/en/programs/msc-digital-marketing-crm/ or email Mrs. Noemie GONZALEZ at msc@ieseg.fr
Tuition fees & scholarships • € 12,000 for domestic and international students • International merit-based scholarships available The information contained herein is accurate as of September 2015 and may be subject to change.