Master of Science in Digital Marketing & CRM Duration: 1 year - 3 terms Language: English Campus: Lille Intake: September Credits: 90 ECTS
Optimize Online Business Strategies and Practices Program structure Program Objectives
Director’s Message
“
Dr. Véronique PAUWELS DELASSUS, Academic Director, Marketing Department
The main objective of the program is to prepare future managers to work in Digital Marketing & CRM, two rapidly emerging and complementary marketing fields that represent new ways of conducting markerting and improving relationship with clients.
The internet has completely changed marketing practices and has led to new forms of communication and commercialization: the digital economy. Today online communication with potential customers, and building long-term relationships with them, are top priorities for marketing professionals. Successful management of online customers will increase company competitiveness and profitability. The MSc in Digital Marketing & CRM provides a unique opportunity to strengthen both your knowledge in digital marketing and customer relationship management.
The MSc in Digital Marketing & CRM’s focus is on theory and practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
”
2015 Class Profile 17 nationalities
Program Advantages + + +
Combination of digital marketing and CRM Specialized and innovative program designed by our experts Interactive approach with academics and professionals
Age range 27+ 20% Europe 28%
27 23
< 23
Business Administration & Management
34%
55%
South Asia 31%
Africa 6%
Marketing & Communication
38%
East Asia 22%
North & South America 13%
Academic background
25%
Other (Design, Languages)
6%
Engineering Maths/ Finance & Computer Science Accounting
6%
6%
10%