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FLOWER TRENDS forecast 2013
a publication of international floral distributors, inc.
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bill schaffer, aifd, aaf, pfci and kristine kratt, aifd, pfci To identify emerging floral themes for events requires passionately engaging the world from a million points of view and then artfully expressing the new world around us. Flower Trends Forecast 2013 has been prepared by two of the most passionate designers whose artful interpretations guide our understanding and effectiveness with this changing world. Bill Schaffer, AIFD, AAF, PFCI and Kristine Kratt, AIFD, PFCI are award-winning designers with incredible creative skills that are combined here to give us an uncanny understanding of how to make flowers at our next event the talk of the town.
david kesler, aifd, pfci Capturing the emotion, the excitement and the detail of flowers in the designs of Flower Trends Forecast 2013 is David Kesler, AIFD, PFCI. Serving as Art Director, Video Director and Photographer for Flower Trends Forecast 2013, David Kesler, AIFD, PFCI brings our pages and screens to life allowing us to visualize the new world around us. With his wife Leanne, David is the co-owner of Floral Design Institute, Inc., a leading floral design education company in Portland, Oregon. David’s photography work has graced every edition of the Flower Trends Forecast creating magic on paper and now on screen.
IFD International Floral DistributorsŠ
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international floral distributors, inc. International Floral Distributors, Inc. (IFD) is a consortium of floral distributors with 54 locations across the United States providing quality fresh flowers and florist supplies to event floral specialists. IFD is owned by 18 likeminded floral wholesale distributors who are dedicated to serving the unique needs of companies that specialize in floral products. For a complete list of IFD locations visit www.ifdinc.org.
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ifd
presents EMERGING EVENT AND WEDDING FLORAL STYLINGS AND COLORS DESIGNS BY: bill schaffer, aifd, aaf, pfci and kristine kratt, aifd, pfci Schaffer Designs PHOTOGRAPHY AND VIDEO BY: david kesler, aifd, pfci Floral Design Institute VIDEO QR CODE: See the Flower Trends 2013 video at www.flowertrendsforecast.com
nothing creates emotional than
more impact
flowers Flowers unearth the emotions that inspire and fulfill the human spirit. Using color, texture and shape, flowers create the stimulus to unleash the heart and create an environment that engages the soul.
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flowers
eco chic Organic materials presented in a modern contemporary style where our senses are stimulated through the contrast of extreme opposites. Natural accents counter the boldness of the colors and crystal accents. The palette is traditionally elegant but with a modern vibe as the bright apple green and crystal accents the white, black and platinum. The flowers are big, impactful and unique; anthurium, calla, orchids and specialty formflowers like anemones and ornithogalum. Common glass and ceramic vessels with clean lines shelter details in their depths. Crystals, rhinestones and enhanced fruits embrace the concept of Haute Tension and build contrast against the clean lines and bold colors.
blending inspiring
beauty with endless
creative
solutions 4
WHITE CALLA
GREEN ANTHURIUM
ORNITHOGALUM
GREEN CYMBIDIUM
WHITE ROSE
ANEMONE
625 GLOSSY BLACK
732 SUPER SILVER
626 GLOSSY WHITE
design master color codes
717 HOLIDAY GREEN
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flowers
heirloom Heirloom embraces and honors the past but in a romantic, elegant manner that provides a modern feel with a nostalgic twist. The antique chic look has a soft yet approachable palette of muted hues that include sage, moss, pinks and a resurgence of peach. Accents of charcoal and gray add a modern edge that makes it a favorite with today’s bride. Flowers are mixture of old time favorites; garden roses, gypsophila and carnations combined with modern botanicals such as craspedia and succulents, blended to provide a soft textural look reflecting ageless values and aspirations. Vessels and accents should reflect the past and the present, hobnail, vintage colored glass and silver vases create the Heirloom feel.
charming
a taste of
vintage
captivating all of your senses 6
ROSE SAHARA
CRASPEDIA
PEACH STOCK
SUCCULENT
DUSTY MILLER
PEONY
780 PERFECT PINK
125 WILD ROSE
130 OSIANA PEACH
750 BUTTER CREME
752 PRAIRIE GRASS
791 ASPEN YELLOW
234 CHAMPAGNE SILVER
design master color codes
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flowers
enchanted A fantasy of color inspired by the rich and exotic elements of magic, fairytales, and whimsical storybooks. Royal tones of teal, violet, emerald, plum and sapphire are found in this jeweled collection that features metallics and iridescents. Infused in a fantasy of color and texture, the combination of baubles, candlelight and jewels bring together this Gypsy Couture. Monobotanical flower groupings in purples, blues and greens set the floralforest floor while pink callas and phalaenopsis orchids offer sensational lines to draw your guest in. Intensely colored glass containers along with exotic mosaics and chromatic metallic vases inspire the imagination. Light within mercury glass votives, sparkling, whimsical creatures and peacock feather accents complete the look and pull guests in magically.
blooms that take you on a
magical
mystical journey 8
GREEN BUTTON POM PONS
BLUE HYDRANGEA
MOONSHADE CARNATION
PINK PHALAENOPSIS
PURPLE VANDA ORCHIDS
GREEN TRICK DIANTHUS
703 PINK GLOW
708 LAVENDER
740 PURPLE
137 DELPHINIUM BLUE
743 DEEP BLUE
704 ICE BLUE
676 BASIL
design master color codes
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flowers
personality palette Ignite the eccentric and fanciful inner emotions that reflect our individuality and express our bright, happy, playful side. Personality Palette lets you create a meaningful and unique reflection of your client. The feeling of whimsical county fairs and olde world carnivals is created with bold stripes and a bright color palette of tangerine, pink and yellow, accented in a warm earthy taupe. Mixed and matched traditional containers painted in bright hues filled with unique and bright flowers like gerberas and roses mixed with bright exotic flowers like pincushion protea and yellow cymbidiums. Accents focus on playful and bright elements like the jars of candy and wispy butterflies.
using to
flowers
capture your
sense renewal of
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PINCUSION PROTEA
YELLOW GERBERA
STOCK
FREE SPIRIT GARDEN ROSE
PHALAENOPSIS
DAHLIA
235 METALLIC TAUPE
736 YELLOW/ YELLOW
776 TANGERINE
741 TURQUOISE
124 PINK PETUNIA
707 LARKSPUR BLUE
design master color codes
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Unearthing the emerging trends and understanding how to create them is made possible by these companies supporting IFD with great products and the resources to produce Flower Trends Forecast 2013.
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IFD International Floral DistributorsŠ
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where to event
shop for the best
flowers and supplies
Idaho Roses & More, Inc. 10742 W. Executive Dr. • Boise, ID 83713 208-338-9121 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com
Illinois California San Diego Florist Supplies, Inc. 3241 Halladay • Santa Ana, CA 92705 714-432-8080 • www.sdfsinc.com Mauricio Galvez • scott@sdfsinc.com Scott Willis • scott@sdfsinc.com San Diego Florist Supplies, Inc. 15001 Raymer St. • Van Nuys, CA 91405 818-780-8067 • www.sdfsinc.com Robin Little • scott@sdfsinc.com Scott Willis • scott@sdfsinc.com San Diego Florist Supplies, Inc. 1947 Del Amo Blvd. • Torrance, CA 90501 310-320-8080 • www.sdfsinc.com Jim Hopkins • scott@sdfsinc.com Scott Willis • scott@sdfsinc.com San Diego Florist Supplies, Inc. 5600 Avendia Encinas #1 • Carlsbad, CA 92008 760-431-8080 • www.sdfsinc.com Jim Hart • scott@sdfsinc.com Scott Willis • scott@sdfsinc.com San Diego Florist Supplies, Inc. 2550 El Cajon Blvd. • San Diego, CA 92104 619-260-8080 • www.sdfsinc.com Scott Willis • scott@sdfsinc.com
Florida Berkeley Florist Supply Co., Inc. 2360 NW 23rd St. • Miami, FL 33142 305-638-4141 • www.berkeleyfloristsupply.com Christopher Lyons • berkeley.supply@gmail.com Morey Moss • moreymoss@aol.com Nordlie, Inc. 2708 East Hanna Ave. • Tampa, FL 33610 813-239-0599 • www.nordlie.com Chris Benton • cbentson@aol.com
Georgia Cut Flower Wholesale, Inc. 2122 Faulkner Rd. • Atlanta, GA 30324 404-310-1619 x 115 • www.cutflower.com Rene ten Braak • rtb@cutflower.com
Kennicott/Vans Floral Products 3730 West 131st St. • Alsip, IL 60803 708-371-8000 • www.kennicott.com Tim Boonstra • boonstrt@vansinc.com Kennicott Brothers Company 720 New Haven Ave. • Aurora, IL 60506 630-896-1091 • www.kennicott.com Tim Truhlar • tim@kennicott.com Kennicott Brothers Company 452 N. Ashland Ave. • Chicago, IL 60622 312-492-8200 • www.kennicott.com Fresh: Dan Andrews • dandrews@kennicott.com 312-492-8200 • www.kennicott.com Supplies: Willie Viera • willie@kennicott.com Kennicott Brothers Company 1695 N. 21st St. • Decatur, IL 62526 217-422-2438 • www.kennicott.com Bob Smith • bobs@kennicott.com Kennicott Brothers Company 880 Estes Ave. • Elk Grove Village, IL 60007 847-734-8650 • www.kennicott.com Richard Bierman • richardb@kennicott.com Kennicott Brothers Company 3210 Grand Ave. • Waukegan, IL 60085 847-244-3110 • www.kennicott.com Kurt Karrasch • kmk@kennicott.com
Indiana Gassafy Wholesale Florist, Inc. 318 Racquet Dr. • Fort Wayne, IN 46825 260-482-9993 • www.gassafy.com Chuck Luther • chuck@gassafy.com Bud Snyder • bud@gassafy.com Kennicott/Vans Floral Products 3945 Industrial Blvd. • Indianapolis, IN 46254 317-291-8267 • www.kennicott.com Jeanne Hartley • hartleyj@vansinc.com Kennicott/Vans Floral Products 2620 Foundation Dr. • South Bend, IN 46628 574-282-2884 • www.kennicott.com Sean Finn • sean@kennicott.com
Kentucky Kennicott/Vans Floral Products 2285 Cook Dr. • Doraville, GA 30340 770-449-0100 • www.kennicott.com Paul Hebert • hebertp@vansinc.com
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Dreisbach Wholesale Florist 2424 Over Dr. • Lexington, KY 40511 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com
Dreisbach Wholesale Florist 8021 Warwick Ave. • Louisville, KY 40222 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com
Massachusetts Bay State Farm Direct Flowers One Progress Way • Wilmington, MA 01887 978-253-6328 • www.baystateflowers.com Bobby Dabrieo • bobbyd@baystateflowers.com Steve Moscaritolo • smoscaritolo@baystateflowers.biz
Michigan Nordlie, Inc. 25300 Guenther Rd. • Warren, MI 48091 586-755-4200 • www.nordlie.com Heather Rivera • heatherrivera5@gmail.com Tim Dowall • tdowdall@nordlie.com Tom Figeuroa • tfigueroa@nordlie.com Nordlie, Inc. 3440 Torrey Rd. • Flint, MI 48507 810-767-8883 • www.nordlie.com Cathy Davidson • nordlieflt@aol.com Nordlie, Inc. 4611 Ivanrest Ave. • Granville, MI 49418 616-534-6833 • www.nordlie.com Deb Durrant • debdurrant@mcleodusa.net Kennicott/Vans Floral Products 1853 3 Mile Rd. NW • Walker, MI 49544 616-785-9500 • www.kennicott.com Courtney Hill • hillc@vansinc.com
Minnesota Kennicott/Vans Floral Products 7400 Bush Lake Rd. • Edina, MN 55439 952-831-8008 • www.kennicott.com Maureen McKiernan • mckiernm@vansinc.som
Missouri Mears Floral Products 1222 South Scenic • Springfield, MO 65802 417-862-4394 • www.mearsfloral.com Judy Mears • judy@mearsfloral.com
Montana Roses & More, Inc. 9797 B Darby Dr. • Missoula, MT 59808 800-541-5621 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com
Nevada San Diego Florist Supplies, Inc. 3950 W. Diablo Dr. • Ste. B-13 • Las Vegas, CA 89118 702-893-8080 • www.sdfsinc.com Ryan Willis • ryan@sdfsinc.com Scott Willis • scott@sdfsinc.com
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New Hamphire
Pennsylvania
Washington
Bay State Farm Direct Flowers 33 Harvey Rd. • Bedford, NH 03110 603-622-9590 • www.baystateflowers.com Bob Cote • bcote@baystateflowers.biz Steve Moscaritolo • smoscaritolo@baystateflowers.biz
Pittsburgh Cut Flower Company 1311 Chestnut St. • Erie, PA 16501 412-355-7047 • www.pittsburghcutflower.com Bob Luthultz • rbl@nauticom.net
Roses & More, Inc. 1015 N. Dyer Rd. • Spokane Valley, WA 99212 800-541-5621 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com
Pittsburgh Cut Flower Company 1901 Liberty Ave. • Pittsburgh, PA 15222 412-355-7047 • www.pittsburghcutflower.com Bob Luthultz • rbl@nauticom.net
Washington Floral Service, Inc. 2701 South 35th St. • Tacoma, WA 98409 800-351-5515 • www.washingtonfloral.com Bekkah Bohocky • bbohocky@washingtonfloral.com Mark Berglund • mberglund@washingtonfloral.com
New Jersey/NYC Hillcrest Gardens, Inc. 95 West Century Rd. • Paramus, NJ 07652 800-437-7000 • www.hillcrestgarden.com Eric Levy • erilev@hillgar.com
New York Seagroatt Riccardi, Ltd. 5 Avis Dr. • Latham, NY 12110 800-724-1112 x 224 • www.seagroattriccardi.com Mary Guzior • mary@seagroattriccardi.com
Rhode Island Bay State Farm Direct Flowers 53 Amflex Dr. • Cranston, RI 02920 978-490-6045 • www.baystateflowers.com Ron D’Orazio • rdorazio@baystateflowers.biz Steve Moscaritolo • smoscaritolo@baystateflowers.biz
West Virginia
South Carolina
Kennicott Brothers Company 4831 W. State St. • Milwaukee, WI 53208 414-443-1100 • www.kennicott.com Scott Cheeseman • scott@kennicott.com
Bay State Farm Direct Flowers 200 Brenner Dr. • Congers, NY 10920 978-490-4834 • www.baystateflowers.com Mia Cubano • mcubano@baystateflowers.biz Mike Moscaritolo • smoscaritolo@baystateflowers.biz
Hardin’s Wholesale Florist 329 W. Bowman Ave. • Liberty, NC 27298 800-672-8226 • www.hardins.com Catherine Gantt • Catherine@hardins.com Billy Hardin • billy@hardins.com
Bay State Farm Direct Flowers 355 South Country Rd. • East Patchogue, NY 11772 631-289-5294 x 19 • www.baystateflowers.com Bill Manker • bmanker@baystateflowers.com Mike Moscaritolo • smoscaritolo@baystateflowers.biz
Texas
North Carolina
Utah
Ohio
Ensign Wholesale Florist 461 South 600 East • Salt Lake City, UT 84102 801-359-8746 • www.ensignfloral.com Rodger Callister • rodger@ensignfloral.com
Nordlie, Inc. 9550 Granger Rd. • Garfield Heights, OH 44125 216-662-4200 • www.nordlie.com Kevin Smith • nordlieinc@sbcglobal.net Dreisbach Wholesale Florist 2115 Morse Rd. • Columbus, OH 43229 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Nordlie, Inc. 1331 Troy St. • Dayton, OH 45404 937-222-2201 • www.nordlie.com Bruce Hastings • brucedaytonnordlie@gmail.com Nordlie, Inc. 717 Warren Rd. • Newton Falls, OH 44444 330-872-0961 • www.nordlie.com Rick McCarthy • nordlienf@aol.com
Oregon Frank Adams Wholesale Florist, Inc. 3626 N. Leverman St. • Portland, OR 97217 800-922-7875 • www.franksadamswf.com Scott Isensee • scott@frankadamswf.com
Wisconsin
J. B. Parks Wholesale Florists, Inc. 3510 Ross Ave. • Dallas, TX 75204 214-821-1488 • www.jbparks.com Kelly Duncan • jbparkswholesale2@sbcglobal.net Kelly Duncan • kellykelly529@sbcglobal.net
Hardin’s Wholesale Florist 329 W. Bowman Ave. • Liberty, NC 27298 800-672-8226 • www.hardins.com Catherine Gantt • Catherine@hardins.com Billy Hardin • billy@hardins.com
Dreisbach Wholesale Florist 720 Dalton Ave. • Cincinnati, OH 45203 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com
Dreisbach Wholesale Florist 4 McJunkin Rd. • Nitro, WV 25143 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com
Ensign Wholesale Florist 1167 West 3050 South • Odgen, UT 84401 801-359-8746 • www.ensignfloral.com Rodger Callister • rodger@ensignfloral.com
Virginia Hardin’s Wholesale Florist 329 W. Bowman Ave. • Liberty, NC 27298 800-672-8226 • www.hardins.com Catherine Gantt • Catherine@hardins.com Billy Hardin • billy@hardins.com
depend on the floral source that delivers
IFD International Floral Distributors©
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Hitomi Gilliam, AIFD Prefers the IFD Online Flower Gallery “ IFD Flower Gallery allows me to look up incredible range of flower varieties available through IFD Wholesalers, and is an absolutely wonderful tool which helps me put together lists of flowers to order by color. It provides me with seasonal availability information so that I am able to advise my customers appropriately with product supply expectations. Color matching is easy with ready access to IFD Flower Gallery. ” - Hitomi Gilliam AIFD, Design 358
IFD Flower Search IFD’s Online Flower Gallery is designed so you can search online for just the right cut flowers for any special project. Visit www.ifd-inc.org and click on either the Flower Gallery or flower search link. Scan the QR Code with your mobile device.