FLOWER TRENDS forecast 2014
a publication of international floral distributors, inc. www.flowertrendsforecast.com
trends chase customer distinguish
evolving
and
needs
Why Trends Matter Your company is part of a large ecosystem that is always changing. Within the ecosystem your brand value is created and compared to competitors. You are constantly competing to stay relevant and valuable to your customers. If you stop evolving to meet the customers’ ever changing needs you risk perishing. Trends help us identify where customers are moving to and tell us how we can better serve their needs.
FlowerTrendsForecast.com Your Video Home for Flower Trends The Flower Trends Forecast 2014 video can be seen at www.flowertrendsforecast.com
With years of collective experience in floral design, event decor, product development, merchandising, and presentations; Bill and Kris share their insights for The Flower Trends Forecast 2014. They monitor color, fashion and home décor around the world to help guide our understanding of emerging trends in the floral industry affecting the evolving needs of our customers. Bill and Kris are the owners of Schaffer Designs, based in Philadelphia, PA.
observing changes
all that
then
reinventing anew
embracing
flower
trends
grows
consumer value and
satisfaction
Flower Trends Forecast is published by International Floral Distributors, Inc. (IFD) with the support of Accent Décor, Candle Artisan, Design Master, FloraCraft, The Pete Garcia Co., Smithers-Oasis and Syndicate Sales, Inc. The companies sponsoring Flower Trends Forecast are committed to the education and improvement of the flower industry. If you find the forecast beneficial, please support the IFD Distributors and these sponsors who have invested in providing education and information to make us all more effective with today's consumer.
International Floral Distributors, Inc. (IFD) is a marketing consortium of 18 flower distributors with over 50 locations in the United States providing flowers and supplies to leading floral decorators, designers and retailers. IFD Distributors provide world-wide sourcing and best in class cold chain logistics. http://www.ifd-inc.org
David Kesler, AIFD, PFCI Capturing the essence of the trends in the images and video for Flower Trends Forecast 2014 is David Kesler, AIFD, PFCI. David brings our pages and screens to life allowing us to visualize the colors, textures and emotions of the trends. David, with his wife Leann, own and operate Floral Design Institute, Inc., a leading floral design education company in Portland, Oregon.
capturing
unique
moods evolving created
by
lifestyles
INC
Video QR Code:
Bill Schaffer, AIFD, AAF, PFCI & Kristine Kratt, AIFD, PFCI
a c c e n t d e c o r .c o m
2
3
flowers
grand lodge Grand Lodge is earthen
poppy poD
uhule Fern
CArnAtion
AMArAnthus
AneMone
hyperiCuM
simplicity combined with manmade luxury. It blends natural, rustic materials with
Grey (DM Grey FlAnnel)
ivory (DM ivory)
BlACk (DM FlAt BlACk)
Cream, stone, mossy greens, chestnut and blue-greys are the dominant colors of Grand Lodge. Flowers include white and green hydrangea, Antique Caramel garden roses, Antique Romantica spray roses, Matilda roses, Safari Sunset luecadendron, Café Au Lait dahlias, Ivory Mink Protea, uhule fern tips, chocolate
MinerAl Blue (DM MinerAl Blue)
ChoColAte (DM oCtoBer Brown)
AspArAGus (DM BAsil)
Forest Green (DM Moss)
design master color codes
metals, glass and crystal that have luster and sheen.
AlMonD (DM AlMonD)
containers include:
accents include:
■ Syndicate Sales Round Burlap w/Glass (7792, 7793, 7794) ■ Syndicate Sales Square Burlap w/Glass (7797) ■ Syndicate Sales Ideal Vase (3401-01-09) ■ Syndicate Sales Hanging Grapevine Basket (7718) ■ Syndicate Sales Tapered Planter –Weathered (7811-04-902) ■ Giftwares Birch Wrapped Glass Cylinder (GB37122) ■ Giftwares Clear Bowl w/Silver Base (G1422) ■ Accent Décor Zodiac Silver Vase (90061.00) ■ Accent Décor 9.5” Athena Candleholder (74020.50) ■ FloraCraft 12” Wire Wreath Frame
■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Oasis Silver Aluminum Wire (2602) Oasis Silver Bullion Wire (2612) Oasis 1/2’ Silver Flat Wire (40-12487) Oasis Natural Midollino (41-1255) Candle Artisans Silver Pillar Candles Candle Artisans Silver Twist Tapers Fitz Bella Brooch (BL1203) Winter Woods Birch Sheets (33049) FloraCraft Burlap Garland FloraCraft Brown Wired Sisal Rope Berwick Natural Saddle Ribbon (X00308-09101) Berwick Burcheck Ribbon (22 2785) Plus One Chandelier Bead Garland (262239CLR) Plus One Clear Acrylic Drops (313415CLR) Design Master Super Silver Metallics (732) Design Master Champagne Silver Modern Metals (234)
cymbidium or papheopedilum, Putumayo carnations, Copperhead amaranthus, Brown Mythe gerbera daisy, white clematis, white sweet peas, chocolate calla lilies and scabiosa pods.
a luxe combination of
rustic
and
glam natural
creating
the
elegant feel of mountain chic 4
5
flowers
confetti The Confetti event is colorful and joyful. The expressiveness of bright hues and bold patterns create unending unique combinations that shout fun!
GerBerA
tAnGerine (DM tAnGerine)
Green triCk DiAnthus
FuChsiA (DM FuChsiA BriGht)
poppy reD (DM CorAl BriGht)
Tangerine, fuchsia, bright green and sunshine yellow are all part of the colors of Confetti and reflect the playful, fun personality of the event’s host. Gerbera daisies, poppies, dahlias, carnations fuji mums, pincushion protea and gloriosa lilies in bright colors create the expressive explosion of Confetti. The Confetti palette is the perfect fit for graphic chevron stripes,
sun Flower
ZinniA
BriGht Green (DM sprinG Green)
hot pink
GloriosA lily
turquoise (DM turquoise)
sunshine yellow (DM yellow)
pinCusion proteA
DAnDelion yellow
design master color codes
containers include:
accents include:
■ Oasis Floral Foam Stakes w/ 6” Sphere (11-11140) ■ Oasis Floral Foam Raquettes 18” (1110) ■ Giftwares 11” Etched Bird Bottle Vase (G3710) ■ Giftwares 6” Etched Bird Bottle Vase (G3712) ■ Accent Décor Tangerine Urban Square (92190.16) ■ Accent Décor Tangerine Urban Vases (92196.16, 92197.16) ■ Syndicate Sales, Vintage Pink Rosie Posie Vase (3030-12-427) ■ Syndicate Sales 6 1/2” Vintage Blue Jardin (3207-24-424) ■ Syndicate Sales 6” Parasol Vase (178)
■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Candle Artisans Berry Pillar Candles Candle Artisans Autumn Yellow Pillar Candles Candle Artisans Yellow Taper Candles Smithers-Oasis Aqua Button Wire (41-12452) Smithers-Oasis Strong Pink Button Wire (41-12454) Oasis Pink Aluminum Wire 12 ga (2610) Oasis Yellow Beaded Wire (2742) Accent Décor Berry 3” x 6” Pillar Candle (3X06-PP-01-BER) Accent Décor Wool with Wire (66420.03, 66421.03) Offray #9 Chevron Hot Pink (16 2049 C156 ) Offray #9 Chevron Orange (16 2049 C750) Design Master Fuchsia Bright (765)
bright neon hues, and the graduated tones of ombre. Make it bright, make it playful, make it Confetti!
express yourself with the colorful
playful
and
bright combinations that
shout fun 6
7
flowers
aqua culture The allure of the water can be
hyDrAnGeA
tillAnDsiA
phAlenopsis orChiD
erynGiuM-thistle
suCCulent
DelphiniuM
mesmerizing. AquaCulture is the reflection of all things aquatic. The power of water,
seA-Green (DM roBin’s eGG)
FrenCh Blue (DM FrenCh Blue)
peACoCk Blue
attention, dreams and fantasies. The colors are both soothing and intense and range from the bright turquoise of the Caribbean to the rich indigos of the Earth’s deepest oceans. Blue delphinium, monkshood, agapanthus, dark blue hydrangea and grape hyacinth combined with alliums, nigella, succulents and textured greens provide the illusion of movement
slAte
lilAC (DM hyACinth)
nAutiCAl Blue (DM Blue BriGht)
inDiGo
design master color codes
combined with the beauty of its movement, capture our
euCAlyptus Green
containers include:
accents include:
■ Accent Décor Maritime Vase (99240.14, 99245.14, 99246.14) ■ Accent Décor Sven Square Bowl (47073.00) ■ Accent Décor Emerald Vase (40370.00, 40371.00) ■ Accent Décor Reclaimed Wood Pieces (64874.00, 64875.00) ■ Accent Décor Contra Votive (31180.00, 31181.00) ■ Syndicate Sales 12” Catalina Bowl (7533-06-22) ■ Syndicate Sales Rosie Posie Clear Vase (3030-12-09) ■ Syndicate Sales Rose Vase Asst. Cottage Lane (4072-12-490) ■ Syndicate Sales 6 1/4” Recycled Glass Lid (5452-06-09)
■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Accent Décor Petholatus Shell 1.5”-2” (22760.00) Accent Décor Spider Gum Natural (66610.00) Accent Décor Jumbo Water Pearls (23151.30) Accent Décor Crushed Glass (22420.30) Accent Décor Slate Rocks (227700.75) Oasis Turquoise Midollino ( 41-12556) Candle Artisans White Floating Candle Design Master Colortool Blue Sky (751) Design Master Colortool Robin’s Egg (792) Design Master Colortool Hyacinth (762) Design Master Colortool French Blue (747) Syndicate Sales Creative Coils Ocean Blue (420-24-88)
and water. Containers have organic finishes that include bubble shapes, textural ceramics and smooth curves of glass. The world’s water brings us life showing us its beauty and its power.
mesmerized by the
power
of
soothing yet
intense colors
reflect things 8
all
aquatic 9
flowers
revival Revival is the expression of beauty and glamour that CAllA
blends vintage fashion and art-deco with modern
Mint
pop-culture. It has a lush,
CyMBiDiuM orChiDs
soFt peACh (DM osiAnA peACh)
Blush pink
opulent feel with clean
white tulip
AstilBe
Dusty lAvenDer (DM lilAC)
Dove Grey
pink peony
Butter yellow (DM leMon)
BlACk (DM Glossy BlACk)
Green CArnAtion
MetAlliC GolD (DM GolD luMinA)
design master color codes
silhouettes and romantic colors. Revival encompasses nostalgic pastel hues including mint, blush-pinks and peach,
containers include: ■ ■ ■ ■
and accents of black and gold ■
add chic contrast. Classic stylish blooms like garden
■
roses, calla lilies, peonies,
■
orchids, tulips and astilbe all provide the wistful, sentimental
■ ■
Accent Decor 8” Cinch Vase (47041.55) Accent Decor 6.75” Cinch Vase (47040.55) Accent Décor Blush Votives (30561, 30562) Syndicate Sales 10 5/8” Footed Bowl Vintage Champagne (3472-02-816) Syndicate Sales Tapered Rectangle Bowl Seaside (139-12-406) Syndicate Sales 5” Tapered Square Bowl Seaside (135-18-406) Syndicate Sales 6 1/4” Recycled Lid (5452-06-09) Oasis Table Deco Holders (1052) Plus One Votive Holder (960488SLV)
accents include: ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Oasis Flat Wire (40-12474, 40-12480) Oasis Decorative Chain (41-12575, 41-12577) Oasis Pearl Brooch (41-12516) Oasis Mega Beaded Wire (41-12535, 41-12531) Oasis UGlu Adhesive Dashes (1541) Accent Décor 10mm Small Diamonds (22265.40) Candle Artisans Gold Metallic Pillar Candles Candle Artisans Pink Taper Candles FloraCraft White Feather Picks Design Master Modern Metals Gold Lumina (238)
feel of Revival. Accessories include pearls, beads, feathers and rhinestones used with high-sheen containers, metallic candle holders, mercury glass and crystal vases. Revival tells the story for this year’s romantic bride.
encompassing the
beauty
of
romance
glamour by
and blending with 10
vintage
modern
11
shopfor the best event flowers and supplies where to
California San Diego Florist Supplies, Inc. 3241 Halladay • Santa Ana,CA 92705 714-432-8080 • www.sdfsinc.com Mauricio Galvez • scott@sdfsinc.com Scott Willis • scott@sdfsinc.com San Diego Florist Supplies, Inc. 15001 Raymer St. • Van Nuys, CA 91405 818-780-8067 • www.sdfsinc.com Robin Little • scott@sdfsinc.com San Diego Florist Supplies, Inc. 1947 Del Amo Blvd. • Torrance, CA 90501 310-320-8080 • www.sdfsinc.com Jim Hopkins • scott@sdfsinc.com San Diego Florist Supplies, Inc. 5600 Avendia Encinas #1 • Carlsbad, CA 92008 760-431-8080 • www.sdfsinc.com Jim Hart • scott@sdfsinc.com San Diego Florist Supplies, Inc. 2550 El Cajon Blvd. • San Diego, CA 92104 619-260-8080 • www.sdfsinc.com Scott Willis • scott@sdfsinc.com Florida Berkeley Florist Supply Co., Inc. 2360 NW 23rd St. • Miami, FL 33142 305-638-4141 • www.berkeleyfloristsupply.com Christopher Lyons • berkeley.supply@gmail.com Nordlie, Inc. 2708 East Hanna Ave. • Tampa, FL 33610 813-239-0599 • www.nordlie.com Chris Benton • cbentson@aol.com Georgia Cut Flower Wholesale, Inc. 2122 Faulkner Rd. • Atlanta, GA 30324 404-310-1619 x 115 • www.cutflower.com Rene ten Braak • rtb@cutflower.com Kennicott Brothers Company 2285 Cook Dr. • Doraville, GA 30340 770-449-0100 • www.kennicott.com Paul Hebert • paul@kennicott.com Idaho Roses & More, Inc. 10742 W Executive Dr. • Boise, ID 83713 208-338-9121 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com Illinois Kennicott Brothers Company/Vans 3730 West 131st St. • Alsip, IL 60803 708-371-8000 • www.kennicott.com Tim Boonstra • timboonstra@kennicott.com Kennicott Brothers Company 720 New Haven Ave. • Aurora, IL 60506 630-896-1091 • www.kennicott.com Tim Truhlar • tim@kennicott.com Kennicott Brothers Company 452 N. Ashland Ave. • Chicago, IL 60622 312-492-8200 • www.kennicott.com Fresh: Dan Andrews • dandrews@kennicott.com 312-492-8200 • www.kennicott.com Supplies: Willie Viera • willie@kennicott.com
Kennicott Brothers Company 880 Estes Ave. • Elk Grove Village, IL 60007 847-734-8650 • www.kennicott.com Richard Bierman • richardb@kennicott.com Kennicott Brothers Company 3210 Grand Ave. • Waukegan, IL 60085 847-244-3110 • www.kennicott.com Kurt Karrasch • kmk@kennicott.com Indiana Gassafy Wholesale Florist, Inc. 318 Racquet Dr. • Fort Wayne, IN 46825 260-482-9993 • www.gassafy.com Kale Caudill • kale@gassafy.com Kennicott Brothers Company 3945 Industrial Blvd. • Indianapolis, IN 46254 317-291-8267 • www.kennicott.com Jeanne Hartley • jeanne@kennicott.com Kennicott Brothers Company 2620 Foundation Dr. • South Bend, IN 46628 574-282-2884 • www.kennicott.com Sean Finn • sean@kennicott.com Kentucky Dreisbach Wholesale Florist 2424 Over Dr. • Lexington, KY 40511 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Dreisbach Wholesale Florist 8021 Warwick Ave. • Louisville, KY 40222 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Massachusetts Bay State Farm Direct Flowers One Progress Way • Wilmington, MA 01887 978-253-6328 • www.baystateflowers.com Bobby Dabrieo • bobbyd@baystateflowers.com
Montana Roses & More, Inc. 9797 B Darby Dr. • Missoula, MT 59808 800-541-5621 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com
Oregon Frank Adams Wholesale Florist, Inc. 3626 N. Leverman St. • Portland, OR 97217 800-922-7875 • www.franksadamswf.com Scott Isensee • scott@frankadamswf.com
Nevada San Diego Florist Supplies, Inc. 3950 W. Diablo Dr. • Ste B-13 Las Vegas, CA 89118 702-893-8080 • www.sdfsinc.com Ryan Willis • ryan@sdfsinc.com
Pennsylvania Pittsburgh Cut Flower Company 1311 Chestnut St. • Erie, PA 16501 412-355-7047 • www.pittsburghcutflower.com Bob Luthultz • rbl@nauticom.net
New Hamphire Bay State Farm Direct Flowers 33 Harvey Rd. • Bedford, NH 03110 603-622-9590 • www.baystateflowers.com Bob Cote • bcote@baystateflowers.biz New Jersey/NYC Hillcrest Garden, Inc. 95 West Century Rd. • Paramus, NJ 07652 800-437-7000 • www.hillcrestgarden.com Eric Levy • erilev@hillgar.com New York Seagroatt Riccardi, Ltd. 5 Avis Dr. • Latham, NY 12110 800-724-1112 x 224 • www.seagroattriccardi.com Mary Guzior • mary@seagroattriccardi.com Bay State Farm Direct Flowers 200 Brenner Dr. • Congers, NY 10920 978-490-4834 • www.baystateflowers.com Mia Cubano • mcubano@baystateflowers.biz Bay State Farm Direct Flowers 355 South Country Rd. • East Patchogue, NY 11772 631-289-5294 x 19 • www.baystateflowers.com Bill Manker • bmanker@baystateflowers.com
Michigan Nordlie, Inc. 25300 Guenther Rd. • Warren, MI 48091 586-755-4200 • www.nordlie.com Heather Rivera and Tim Dowall heatherrivera5@gmail.com or tdowdall@nordlie.com
North Carolina Hardin’s Wholesale Florist 329 W. Bowman Ave. • Liberty, NC 27298 800-672-8226 • www.hardins.com Catherine Gantt • Catherine@hardins.com
Nordlie, Inc. 3440 Torrey Rd. • Flint, MI 48507 810-767-8883 • www.nordlie.com Cathy Davidson • nordlieflt@aol.com
Ohio Dreisbach Wholesale Florist 720 Dalton Ave. • Cincinnati, OH 45203 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com
Nordlie, Inc. 4611 Ivanrest Ave. • Granville, MI 49418 616-534-6833 • www.nordlie.com Deb Durrant • debdurrant@mcleodusa.net Kennicott Brothers Company/Vans 1858 3 Mile Rd. NW • Walker, MI 49544 616-785-9500 • www.kennicott.com Courtney Hill • courtney@kennicott.com Minnesota Kennicott Brothers Company/Vans 7400 Bush Lake Rd. • Edina, MN 55439 952-831-8008 • www.kennicott.com Maureen McKiernan • maureen@kennicott.com Missouri Mears Floral Products 1222 South Scenic • Springfield, MO 65802 417-862-4394 • www.mearsfloral.com Judy Mears • judy@mearsfloral.com
Nordlie, Inc. 9550 Granger Rd. • Garfield Heights, OH 44125 216-662-4200 • www.nordlie.com Kevin Smith • nordlieinc@sbcglobal.net Dreisbach Wholesale Florist 2115 Morse Rd. • Columbus, OH 43229 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Nordlie, Inc. 1331 Troy St. Dayton • OH 45404 937-222-2201 • www.nordlie.com Bruce Hastings • brucedaytonnordlie@gmail.com Nordlie, Inc. 717 Warren Rd. • Newton Falls, OH 44444 330-872-0961 • www.nordlie.com Rick McCarthy • nordlienf@aol.com
Pittsburgh Cut Flower Company 1901 Liberty Ave. • Pittsburgh, PA 15222 412-355-7047 • www.pittsburghcutflower.com Bob Luthultz • rbl@nauticom.net Rhode Island Bay State Farm Direct Flowers 53 Amflex Dr. • Cranston, RI 02920 978-490-6045 • www.baystateflowers.com Ron D’Orazio • rdorazio@baystateflowers.biz Texas J. B. Parks Wholesale Florists, Inc. 3510 Ross Ave. • Dallas, TX 75204 214-821-1488 • www.jbparks.com Kelly Duncan • kelly@jbparks.com Utah Ensign Wholesale Florist 1167 West 3050 South • Odgen, UT 84401 801-359-8746 • www.ensignfloral.com Rodger Callister • rodger@ensignfloral.com Ensign Wholesale Florist 461 South 600 East • Salt Lake City, UT 84102 801-359-8746 • www.ensignfloral.com Rodger Callister • rodger@ensignfloral.com Virginia Hardin’s Wholesale Florist 329 W. Bowman Ave. • Liberty, NC 27298 800-672-8226 • www.hardins.com Catherine Gantt • Catherine@hardins.com Washington Roses & More, Inc. 1015 N. Dyer Rd. • Spokane Valley, WA 99212 800-541-5621 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com Washington Floral Service, Inc. 2701 South 35th St. • Tacoma, WA 98409 800-351-5515 • www.washingtonfloral.com Bekkah Bohocky • bbohocky@washingtonfloral.com West Virginia Dreisbach Wholesale Florist 4 McJunkin Rd. • Nitro, WV 25143 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Wisconsin Kennicott Brothers Company 4831 W. State St. • Milwaukee, WI 53208 414-443-1100 • www.kennicott.com Scott Cheeseman • scott@kennicott.com
International Floral Distributors, Inc. P.O. Box 8004 Richmond, IN 47375