Startup Guide 2.HJ 2020 E by IFJ Institut für Jungunternehmen

Supported by the IFJ: Shavejack founders Thomas Sonderegger and Martina Waser with master turner Thomas Meier

STARTUP GUIDE STARTIMPULS 2nd HALF YEAR 2020

YOUR COMPANY DREAM COMES TRUE

CHANGE YOUR PERSPECTIVE. FOUND YOUR OWN COMPANY.

Supported by the IFJ: Shavejack founders Thomas Sonderegger and Martina Waser with master turner Thomas Meier

IFJ SUPPORTS YOU WITH YOUR FOUNDATION AND TO ACCOMPLISH MARKET SUCCESS. Every day, more than 50 people in Switzerland take the step into selfemployment. It takes courage and passion. We made it our mission to be a compass for these people on their way to independence and help their ideas grow, and their company to become the foundation of the swiss economy. Since 1989, IFJ the Institute for young entrepreneurs has incorporated more than 125’000 companies. Today, IFJ accompanies 20’000 startups in Switzerland annually with consulting, workshops, business plan tools, presentations, events, business software, funding programs and company foundations. Well-known partners such as bexio, Mobiliar, PostFinance and Swisscom as well as the public sector have been relying on the cooperation with IFJ for years. This allows us to offer comprehensive startup support free of charge for founders in Switzerland. Find your support in the Startup Guide.

Entrepreneurial regards, Simon May & André Brühlmann Management

Start up better with attractive offers for young entrepreneurs Have you taken the plunge and set up your own business or are you about to do so? La Mobilière supports you in challenging times with help and advice – as well as the right insurance solutions. Benefit from attractive premium reductions during the initial phase of your business. Full details: mobiliere.ch/jeunes-entreprises

977538

Whatever happens – we’ll take the load off your company.

SUCCESS CREATES TRUST. 125’000 FOUNDERS SUPPORTED. Since 1989 we have been supporting people in realizing their entrepreneurial dreams. We started with a mandate from a major bank to train, accompany and support people on their way to self-employment. Even today, renowned companies and the public sector are involved as partners of IFJ. Based on this business model, we can offer comprehensive startup support free of charge.

In the past 31 years some of the most successful national funding programs and services for startups have been created: • 2004 – Venturelab • 2007 – Venture Kick • 2009 – startwerk.ch • 2011 – TOP 100 Startups • 2012 – Online Incorporation Service • 2013 – businessplan.ch • 2016 – startup space • 2020 – Online Modification Portal

BE PART OF THE BEST SWISS STARTUPS THANKS TO OUR SUPPORT.

Beat Schillig, IFJ Founder & Chairman of the board

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Compelling offers for compelling business ideas. postfinance.ch/startuppackage

WHAT IS NEEDED TO BECOME SELF-EMPLOYED? Have you considered starting your own business with your idea? Or have you already decided? Then you are at the right place. We accompany you in your preparation and support you on the way to independence with advice and action. Attend our free courses in your region or as a webinar. Order fact sheets and checklists, get advice from our IFJ startup blog or consult our support team.

Use our national, free support offers and get yourself in the best shape for starting your new company. Today you will also be able to find everything you need to know in the various phases of incorporating a company in a compact and comprehensible manner. It's always available online on our IFJ video portal.

PREPARE YOURSELF TO THE BETTER WITH OUR INTENSIVE FREE COURSES.

Lilo BĂźnger, Courses & Coachings

www.ifj.ch/inform

Get off to a flying start with the right communications solution.

10 years Swisscom StartUp Ask our StartUp experts for advice with no obligation. 0800 782 788 More info at swisscom.ch/startup-benefit

LLC, SOLE PROPERIETORSHIP, LTD. OR GENERAL PARTNERSHIP – INCORPORATE EASILY AND FOR FREE. ONLINE. You’re ready to incorporate your new company? Clarify your questions around your company incorporation with our experienced team or start directly with the online incorporation service.

Our experts, lawyers and notaries take over the complete incorporation process for you.

Personal, friendly and competent. Our team accompanies you through the entire incorporation process. Thanks to our popular online service, you can easily set up your own limited company, sole proprietorship or general partnership at any time and from anywhere.

PROFESSIONAL SUPPORT RIGHT FROM THE START OF YOUR INCORPORATION PROCCESS. Danica Hafner, Head Legal Department

www.ifj.ch/incorporate

Less admin

The online desk for companies easygov.swiss

PROVEN ENTREPRENEURIAL TOOLS AND PROFITABLE STARTUP DEALS. If you want to go far, you have to plan your future success. This is especially important when setting up new companies. Precise bookkeeping, advice on legal issues, promising marketing and profitable customer acquisition are decisive for sustainable success.

Use our wide range of services and benefit from the know-how of our professionals. Expand your knowledge with our free courses, webinars and expert advice followed by networking, use various services and startup deals or become part of our top-class. Get started with us.

GET STARTED THANKS TO THE IFJ SUPPORT.

Raphael Huber, Business Solutions

www.ifj.ch/get-started

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You just founded a company: have you thought of everything? Professional risk check, especially for young entrepreneurs â&#x20AC;&#x201C; free of charge for you! Voucher code IFJ2185 www.swisslife.ch/risk-check/en

CHANGE YOUR COMMERCIAL REGISTER ENTRY. QUICK. EASY. ONLINE. It is important for companies to enter business mutations such as changes of domicile, persons or names in the commercial register.

You can too benefit from the proven services in cooperation with our partner Gründler & Partner Rechtsanwälte.

Entries in the commercial register must be adjusted by the owners as soon as a formal change occurs. Make your request online for the changes and save time and money. IFJ will take care of the administrative, legal and notarial tasks for you.

ALL YOU HAVE TO DO IS CHANGE YOUR ENTRY IN THE COMMERCIAL REGISTER. ONLINE.

Sandro Klarer, Startup Support

www.ifj.ch/get-started/modification

Supported by the IFJ: Yann Tissot and Simon Rivier, Co-Founders L.E.S.S. SA

LIVE YOUR DREAM

Supported by the IFJ: Yann Tissot and Simon Rivier, Co-Founders L.E.S.S. SA

FOUND YOUR START UP

IFJ ACCOMPANIES YOU WITH ALL YOUR QUESTIONS ... OUR INCORPORATION SERVICE Checklists The accumulated knowledge of IFJ the Institute for young entrepreneurs of more than 30 years is available. Download for free. Legal forms We look forward to advising you on the right legal form for your business, either 16 over the phone or in a personal consultation. Why not attend our course «How to start a company in Switzerland» for free and find out everything you need to know, with other prospective founders.

IFJ BusinessPlan Tool We’ve developed the unique IFJ Business Plan Tool in collaboration with banks, investors and entrepreneurs. It guides you easily, step by step, through all the key points. At a click away it creates a perfect formatted business plan for you, including financial planning, in a Word format.

THE IFJ SUPPORTS YOUR STARTUP IN THREE PHASES: 1. PREPARATION 2. INCORPORATION 3. GET STARTED

Video portal From the preparation to the incorporation of your startup: Everything you need to know about the various phases can be found in a compact and understandable manner. It's available online at any time on our IFJ video portal.

www.ifj.ch/inform

... ON THE WAY TO SELF-EMPLOYEMENT LLC, SOLE PROPERIETORSHIP, LTD. OR GENERAL PARTNERSHIP – INCORPORATE EASILY AND FOR FREE Personal consultation Let our startup experts clarify any questions you might have about setting up your new company, so you can get started calmly and confidently. Our experts will help you with advice and support. Incorporation process We will accompany you throughout the entire process – from initial quotation to entering your company in the commercial register. You can do everything from your home; the incorporation takes only a short time. Incorporation service Thanks to PostFinance and Swisscom, our incorporation is free of charge, and you will also enjoy special offers from well-known partners to help your company to get started.

www.ifj.ch/incorporate

BUSINESS TOOLS AND STARTUP DEALS Accounting bexio offers a comprehensive web solution for startups that automates your processes to their maximum, simplifying your everyday operations significantly. Trademark protection and agreements Our JurServices will ensure your business plans are in safe hands. Moreover, you can enjoy services of our partner Gründler + Partner Rechtsanwälte. Offers for startups Resources are usually scarce, especially in the early days of self-employment. So here are the best startup offers from our well-known partners to help you save money and keep costs low. Changes in the commercial register Commercial register entries have to be adjusted as soon as a formal change occurs. Order your mutation online and save time and money.

www.ifj.ch/get-started

VENTURELAB WORLD-CLASS STARTUPS SWISS MADE

Together with successful founders, leading academic and industry partners; Venturelab designs and operates programs to bring the best startup talents to the next level of development. Our core mission is to support entrepreneurs from the start to successful financing and international growth.

Commissioned by Innosuisse, Venturelab executes the Innosuisse Startup Training courses, where industry-specific entrepreneurs and investors share their know-how with young entrepreneurs. All participants receive a personal coach. With Venture Leaders, we take the Swiss National Startup Teams to Silicon Valley, Boston, New York, China, Hong Kong and Barcelona, supporting them on their global expansion path. We are also particularly proud of the success of our mandate to run the operations of the Venture Kick Foundation since its launch 12 years ago: Kicking more than 700 spin-off projects has resulted in 487 incorporated companies that have cumulatively raised CHF 3,4 billion of investments. Our team operates from our startup space in Zurich and offices in Lausanne and St Gallen. 75 of the TOP 100 Swiss Startups of 2019 have started with Venturelab: Abionic, Ava, Bcomp, BestMile, Climeworks, Flyability, InSphero, L.E.S.S., Lunaphore, MindMaze, Qualy-Sense, VirtaMed and many more. www.venturelab.ch www.venture-leaders.ch www.innosuisse.venturelab.ch

Top 100 Swiss Startup Award Winner Team 2019: Flyability AG

VENTURE KICK CHF 5 MILLION SEED CAPITAL ANNUALLY FOR INNOVATIVE STARTUP PROJECTS

Venture Kick was launched in 2007 with the vision to double the number of spin-offs at Swiss universities, to accelerate the time-to-market and to raise the attractiveness of these young companies to professional investors. Venture Kick helps highly innovative entrepreneurs from Swiss universities and institutes of higher learning with seed capital of up to CHF 150,000. These startup projects also benefit from business development workshops and an extensive investor network. Until now, more than 700 startups have benefited from the overall support of over CHF 30 million.

The program has contributed to the creation of around 7’000 new jobs for highly qualified people and to a financing volume of well over CHF 3,4 billion. 54 of the TOP 100 Swiss Startups 2019 started with Venture Kick, such as L.E.S.S., Uepaa, Flyability, Ava, Polyneuron Pharmaceuticals, Glycemicon and Lunaphore. The results show that the Swiss economy has benefited substantially from the Venture Kick approach. The Venture Kick initiative is financed by private foundations, companies and individuals: Gebert Rüf Stiftung, Ernst Göhner Stiftung, Hauser Stiftung, André Hoffmann, Hansjörg Wyss, Martin Haefner, Igor Fisch, ProTechno, ESA BIC Switzerland, Engagement Migros and Swisscom. www.venturekick.ch

The Zurich based startup QualySense won the Venture Kick final.

START IMPULS CONFERENCES

EXCITING LECTURES AND NETWORKING

YOU ARE INTERESTED IN THE TRENDS IN MARKETING, SALES, COMMUNICATION, INTERNET, COMPANY INCORPORATION OR FINANCING? YOU LIKE TO HEAR SUCCESS STORIES AND WANT TO MEET THE PEOPLE WHO WRITE THEM? YOU WANT TO KEEP UP TO DATE WITH THE LATEST BUSINESS DEVELOPMENTS? OUR STARTIMPULS OFFERS YOU EXACTLY THAT. EVERY MONTH. ON-SITE AND ONLINE.

AARGAU FROM 6.30 PM TECHNOPARK AARGAU

BASEL FROM 6.30 PM LAUNCHLABS, HALLE 8

Florian Gautschi 062 835 24 40 florian.gautschi@ag.ch

Rahel Schneider 061 295 50 00 rahel.schneider@baselarea.swiss

WED, 23.09. KALTAKQUISE: DU HAST 15 SEKUNDEN!

TUE, 08.09. VIDEO & CONTENT MARKETING: MIT GUTEN GESCHICHTEN Ã&#x153;BERZEUGEN

Eric Bilang, Human Interact GmbH

FRI, 18.09. SPECIAL EVENT1 ENTREPRENEURIAL MINDS (START 16:00) THUR, 15.10. SPECIAL EVENT2 SWISS STARTUP CHALLENGE

Special event in cooperation with Aargau Services at Trafo, Brown Boveri Platz 1, Baden

Special event by Aargau Services and FHNW, Campussaal, Bahnhofstrasse 6, Brugg Windisch

Stefan Huber, StoryUp GmbH

THUR, 12.11. NEUKUNDEN ZUM NULLTARIF Hans Peter Frei, The Sales Results Company

BERN FROM 6.30 PM WELLE 7

GENEVA FROM 6.30 PM GENEVA

Stephan Jossen 031 389 76 59 stephan.jossen@mobiliar.ch

Douglas Finazzi 021 533 09 87 douglas.finazzi@ifj.ch

MON, 26.10. VERGISS PREISDRUCK UND RABATTE

THUR, 10.09. COMMENT RÉUSSIR UNE TRANSFORMATION DIGITALE DURABLE POUR SON ENTREPRISE?

Martin Aue, Marketlink Consulting GmbH

WED, 25.11. DIE MAGIE EINES PERFEKTEN GEDÄCHTNISSES Gregor Staub, mega memory Gedächtnistraining

Romain Bouvy, Lineopi Coworking Voisins 105

THUR, 17.09. PITCH'N'BAR FONDETEC

Les Halles de l'île

LAUSANNE FROM 6.30 PM LAUSANNE Douglas Finazzi 021 533 09 87 douglas.finazzi@ifj.ch Register: www.ifj.ch/lausanne

THUR, 03.09. COMMENT CRÉER UNE ENTREPRISE AVEC CHF 5'000? Patricio André, Primitive Gotham Gare

MON, 14.09. MARKETING IS THE KEY TO SUCCESS Roman Probst, Marketing-Probst GmbH, CVCI

THUR, 15.10. IN ENGLISH HOW TO MAKE MARKETING WORK FOR YOUR BUSINESS AVOIDING THE TOP 6 MISTAKES MOST ENTREPRENEURS MAKE WHEN MARKETING THEIR OFFER Melissa Campbell, Indépendante, CVCI

WED, 28.10. PITCH'N'BAR UNIL

Le Gram, Renens

TUE, 03.11. PITCH'N'BAR EHL

Le Pointu

WED, 11.11. L'ART ORATOIRE POUR EN VENDRE EN 2020 Matthieu Wildhaber, Vox Conseils Gotham Gare

First off, you can expect a short, interesting presentation; youâ&#x20AC;&#x2122;ll then have the opportunity to exchange views over drinks, make new contacts and strengthen existing ones.

EXPAND YOUR KNOW-HOW WITH OUR STARTIMPULSE PRESENTATIONS.

Pascal Hollenstein, Marketing Communication

LUZERN FROM 6.30 PM TECHNOPARK LUZERN

NEUCHÂTEL FROM 6.30 PM COWORKING NEUCHÂTEL

Ilona Cools 041 455 20 33 ilona.cools@technopark-luzern.ch

Douglas Finazzi 021 533 09 87 douglas.finazzi@ifj.ch

THUR, 01.10. DIE MAGIE EINES PERFEKTEN GEDÄCHTNISSES

WED, 25.11. PITCH'N'BAR MICROCITY

Gregor Staub, mega memory Gedächtnistraining

THUR, 19.11. DIE 7 GRÖSSTEN FEHLER IM VERKAUF Zarko Jerkic, KundenMagnet GmbH

Brasserie B'art

TUE, 15.12. LA VENTE COMME VOUS NE L’AVEZ JAMAIS V(ÉC)UE Eric Bertin, SCORE Management

SOLOTHURN FROM 6.30 PM H4 HOTEL SOLOTHURN

ST. GALLEN FROM 6.30 PM EINSTEIN CONGRESS

Adriana Gubler 032 627 94 11 adriana.gubler@awa.so.ch

Pascal Hollenstein 071 242 98 98 pascal.hollenstein@ifj.ch

THUR, 03.09. SPECIAL EVENT3 ONLINE-MARKETING 101

WED, 26.08. TYPISCHE FRAGEN ZUR GRÜNDUNG VOM ANWALT ERKLÄRT

Lisa-Ann Preuss, LA Click

WED, 28.10. SPECIAL EVENT4 PR IST TOT – LANG LEBE PR! Brigitte Kaps, Rent a PR

Fabian Mörtl, Gründler + Partner Rechtsanwälte AG

TUE, 01.09. SPECIAL EVENT5 SPEZIALANLASS IN APPENZELL TUE, 29.09. DIE 7 GRÖSSTEN FEHLER IM VERKAUF Zarko Jerkic, KundenMagnet GmbH

TUE, 01.12. SPECIAL EVENT6 DER PREIS MACHT SCHWEISS Daniel Enz, enz coaching für Verkauf & Kommunikation

THUN FROM 6.30 PM KINO REX

THURGAU FROM 6.30 PM RATHAUS

Monika Keller 033 225 83 97 monika.keller@thun.ch

Tiziana Ferigutti 071 622 19 19 info@startnetzwerk.ch

TUE, 25.08. GUTE IDEEN WERDEN GEKLAUT: SO SCHÜTZT DU DICH!

MON, 21.09. WAS DU ZUM MARKENRECHT WISSEN MUSST

Matthias Käch, IGE Institut für Geistiges Eigentum

Sebastian Saissi, freigutpartners IP Law Firm

TUE, 08.12. GEGENSÄTZE – MIT QUERDENKEN ZUM BRILLIANTEN BUSINESS SPIRIT

MON, 16.11. DIE 5 GRUNDSÄTZE ERFOLGREICHER NEUKUNDENGEWINNUNG Jörg Hilber, MY MASTERPLAN

Karem Albash, Business Spirit

Special event in cooperation with GZS at FHNW Olten, Riggenbachstrasse 16, Olten

Special event in cooperation with GZS at Hotel H4, Schänzlistrasse 5, Solothurn

Special event in cooperation with Kantonaler Gewerbeverband AI and Wirtschaftförderung AI at Restaurant Alpstein, Eggenstanderstrasse 2, Appenzell

Special event in cooperation with Startfeld, Lerchenfeldstrasse 3, St. Gallen

WINTERTHUR FROM 6.30 PM TECHNOPARK WINTERTHUR

ZUG FROM 6.30 PM BOSSARD ARENA

Manuela Holzer 058 934 75 30 xhoz@zhaw.ch

Albina Begic 041 710 99 39 albina.begic@technologieforumzug.ch

TUE, 22.09. FEHLER IM AUFBAU EINES STARTUPS – UND WIE MAN SIE VERMEIDET

TUE, 15.09. ERFOLGSGESCHICHTEN MIT GOOGLE

Joel Ben Hamida, bexio AG

Pascal Schläpfer, netpulse

MON, 23.11. WANN DIR MENSCHEN WIRKLICH ZUHÖREN Christian Busenhart, Auftrittstrainer

ZÜRICH FROM 6.30 PM STARTUP SPACE

STARTIMPULS ONLINE

Albert Schweizer 044 738 15 06 albert.schweizer@schlieren.zh.ch

Our STARTIMPULS Conferences in a digital form. Expand your know-how online.

THUR, 27.08. SPECIAL EVENT8 NETWORKING GRILL EVENT (START 17:00)

TUE, 18.08. INNOVIEREN WIE DIE PROFIS VOM POSTFINANCE LAB – EINBLICK INS INNOVATIONSMANAGEMENT

MON, 07.09. SPECIAL EVENT9 ENDLICH EINFACH INS AUSLAND VERSENDEN: SO EROBERST DU NEUE MÄRKTE! Philip Morger, Switzerland Global Enterprise

WED, 21.10. DIE 5 GRUNDSÄTZE ERFOLGREICHER NEUKUNDENGEWINNUNG

Mathias Strazza, PostFinance AG

THUR, 17.09. WEB SECURITY – HOW TO SECURE YOUR WEBSITE Evelyn Leu, Google Switzerland GmbH

Jörg Hilber, MY MASTERPLAN

TUE, 17.11. DIE 7 TODSÜNDEN DER DIGITALISIERUNG Daniel Niklaus, Netlive

THUR, 10.12. ERFOLGSGESCHICHTEN MIT GOOGLE

Pascal Schläpfer, netpulse

Special event in cooperation with

Start Smart Schlieren

Special event in cooperation with

Switzerland Global Enterprise

WE AND OUR PREMIUM PARTNERS

«Thanks to our partnership with IFJ, startups can benefit from our combined expertise. bexio is a tool that enables start-ups to take control of their business from the very beginning. Together with IFJ as our strong partner, I’m delighted to help young entrepreneurs maximize the growth of their startup business.» Jeremias Meier, bexio

«Our collaboration with the IFJ is an important contribution to strengthenig Switzerland’s position not only as a centre for work, but particularly as a center of thought: the networking platform provided by STARTIMPULSE events with the regional centers promotes values that are also core values of our company.» Stephan Jossen, die Mobiliar

IFJ Institut für Jungunternehmen AG Schützengasse 10 9000 St. Gallen startup space Wiesenstrasse 5 8952 Schlieren

«PostFinance supports the interest of founders with conviction. That has led to our partnership with IFJ Institut für Jungunternehmen. Together with the IFJ, we develop special offer for startups.» Dennis Lengacher, PostFinance

EPFL Innovation Park Bâtiment C 1015 Lausanne Deutschschweiz +41 (0)71 242 98 98 Romandie +41 (0)21 533 09 81 ifj.ch startwerk.ch businessplan.ch startup-space.ch

«We share and support the commitment of IFJ Institut für Jungunternehmen in the promotion of entrepreneurship in Switzerland. This shared the commitment has led to the emergence of a long-standing partnership geared towards helping as many startups as possible.» Roger Wüthrich-Hasenböhler, Swisscom

IFJ Institut für Jungunternehmen AG Support Center Schützengasse 10 9000 St. Gallen

I ncoporation a sole proprietorship, general p artnership, Ltd. or LLC Personal consultation

INCOPORATE FOR FREE

Postal Code / City Phone E-Mail

Name

Company / Project

Web

S upertext: CHF 100.- voucher for texts and translations Swico: Membership for ICT startups Swiss Life: free risk consultation worth CHF 200.–

Street / Number

b rolio: Free CRM to manage your contacts FLYERALARM: 15% off your first order Google: CHF 100.– voucher for AdWords S -GE: Free initial telephone consultation on your inter nationalization issues

S wiss Post: Up to 20% discount on the dispatch of unad dressed promotional mailings Volvo Car Rent: CHF 200.– discount on your first month’s rental

Startup courses Workplaces at startup space Conferences with networking Being part of the TOP 100 Startups CHF 150'000 seed capital for projects at swiss universities

NON-BINDING INFORMATION

ommercial register C mutations Trademark protection and agreements Accounting business software Digital workplace (Smart Work)

GET STARTED

First name

b exio: Try business software for 30 days free of charge la Mobilière: Premium discounts P ostFinance: Free Startup offer Swisscom: Our Startup offer will help you on your way

EXCLUSIVE STARTUP DEALS FROM THE IFJ-PARTNERS

C ourse «creating a company» Course «businessplan basic» I FJ BusinessPlan Tool Workshops & Coaching for innovative Startup Talents

INFORM

SEND OUT YOUR REPLY CARD FREE OF CHARGE AND REQUEST NON-BINDING INFORMATION