STARTUP GUIDE With the STARTIMPULSE-Program 2nd half year 2018
Contents
IFJ Institut f체r Jungunternehmen AG Hintere Sch체tzengasse 10 9000 St. Gallen
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Editorial
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IFJ - about us
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Inform
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Incorporate for free
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Get started
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startup space
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Venturelab
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Venture Kick
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Our STARTIMPULSES at a glance
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Our premium partners
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startup space Wiesenstrasse 5 8952 Schlieren-Z체rich
German-speaking Switzerland: +41 (0)71 242 98 98
EPFL Innovation Park B창timent C 1015 Lausanne
Romandie: +41 (0)21 533 09 81
ifj.ch startwerk.ch businessplan.ch startup-space.ch
Editorial
Much more than creating companies. Every year we found 2,000 new companies and we welcome 10,000 people at our courses and events. In 1989, we made it our mission to guide these entrepreneurs on their way to becoming successful business, helping their ideas flourish and their companies become a part of the fundation of the Swiss economy. Working together with our dedicated premium partners bexio, la Mobilière, PostFinance and Swisscom, as well as other prominent partners, we accompany founders from the first question to formation of the company, and help them gain the best start with personal consultations, a free startup course and an ingeniously simple incorporation service. From now on you can found your own company free of charge with our IFJ Service. Find the answers to your individual support needs in our Startup Guide, attend our free lectures and intensive courses, apply for funding programmes and benefit from helpul offers from our partners. We look forward to meeting you personally an supporting your startup. Entrepreneurial regards, Simon May & AndrÊ Brßhlmann Management
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Starting up better for sure with startup package for young entrepreneurs You have set up your own firm or are about to do so. While you take off as an entrepreneur, we take care of the insurance matters. Benefit from attractive premium reductions – a welcome financial relief in the initial phase of your business.
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We will be glad to offer you personal advice.
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IFJ Institut für Jungunternehmen Trusted by founders since 1989
Switzerland‘s most popular startup service with personal advice in your area of interest. Create a new sole proprietorship, general parnership, Ltd or LLC free of charge. Plus, gain access to modern accountig solutions, a trustee service, a business plan tool, courses, events with active networking and special offers from our acclaimed partners. Renowned partners and the public sector are counting on cooperation with the IFJ. This allows us to offer comprehensive startup support free of charge for «Belong to the best entrepreneurs in Switzerland. Swiss start-ups thanks to our support.» Every year the IFJ supports startups with 16,000 teleBeat Schillig, phone inquiries, welcomes 10,000 visitors to courses IFJ founder & chairman of the board and events, has tens of thousands of web and social media interactions and handles around 2,000 company foundations.
Inform
Incorporate for free
Get started
Use our national, free support offers and get yourself in the best shape for starting your new company.
Let our experienced team answer any questions you might have about setting up your new company, or go straight to the online incorporation service and get started.
If you want to fly high, you have to plan for your future success. Use our diverse range of services and benefit from the expertise of professionals with practical experience.
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a e d i y I turn m ality. into re Set up your business with us step by step. Find out more at postďŹ nance.ch/startuppackage
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Free e of charg rst for the ďŹ year
Inform
What does a successful company need? Are you thinking about starting your own company? Or have you already decided to go for it? If so, you’ve come to exactly the right place. We’ll accompany you in the preparation phase and be at your side with advice and support on your journey to independence. Attend our free courses in your region, order fact sheets and checklists, get information from our IFJ startup blog or use our support team for advice. Use our national, free support offers and get yourself in the best shape for starting your new company. «Prepare yourself
best with our compact and free courses.» Georg Mihatsch, Courses & Coachings
Checklists
Legal forms
IFJ BusinessPlan Tool
The accumulated knowledge of the IFJ Institut für Jungunternehmen from 30 years of startup support. Download for free.
We look forward to advising you on the right legal form for your business, whether over the phone or in a personal consultation. Or why not attend our How to start a company in Switzerland course and find out everything you need to know in person together with other prospective founders.
We’ve developed the unique IFJ Business Plan Tool for this purpose, in collaboration with banks, investors and entrepreneurs. It guides you easily, step by step, through all the key points. At the press of a button, it creates a perfectly formatted business plan for you, including financial planning, in Word.
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Make a successful start – right down the line We make it easier for you toset up your own business with personal advice, communication solutions tailored to your needs and a welcome gift. Find out more at swisscom.ch/startup or arrange a personal consultation by calling 0800 782 788.
NEW: with StartUp Benefit get inOne SME free for 6 months!
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Incorporate for free
Founding a company - free and ingeniously simple. Ready to start your own company? Let our experienced team answer any questions you might have about setting up your new company, or go straight to the online incorporation service and get started. Our startup support team will accompany you from A to Z through the incorporation process with personal, friendly and expert advice. And thanks to our popular online service, you can set up your limited liability company, public limited com«Professional support right from the pany, sole proprietorship or collective partnership start of your incorporation process.» anywhere and at any time. On your own or in a team. Danica Hafner & Pascal Hollenstein, Incorporation Support Our experts, lawyers and notaries will take care of the entire incorporation process for you.
Incorporation service
Incorporation process
Personal consulation
Thanks to PostFinance and Swisscom, your incorporation is free of charge, and you will also enjoy special offers from well-known partners to help you get up and running.
We will accompany you throughout the entire process – from initial quotation, to data entry, through to entering your company in the commercial register. You can do everything from home, the incorporation takes only a short time.
Let our startup experts clarify any questions you might have about setting up your new company, so you can get started calmly and confidently. Our experts will help you with advice and support.
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Less admin Anzeige EasyGo
The online desk for companies easygov.swiss
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Get started
Proven business tools and lucrative offers for startups If you want to fly high, you have to plan for your future success. Especially when setting up a new company. Accurate accounting, support with legal matters, promising marketing and profitable customer acquisition are all crucial factors in long-term success. Use our diverse range of services and benefit from the expertise of professionals with practical experience. Expand your knowledge with our free courses and lectures, which include networking afterwards. Make use of a variety of services and deals or join a topclass acceleration program.
« Get started thanks to the IFJ Support.» Raphael Huber, Business Solutions
Accounting
Legal services
Offers for startups
bexio offers a comprehensive web solution for startups that automates your processes to their maximum, simplifying your everyday operations significantly.
Our JurServices will ensure your business plans are in safe hands. You, too, can enjoy the tried and tested services of our partner, Gründler + Partner Rechtsanwälte.
Resources are usually stretched, especially in the early days of self-employment. So here are the best startups offers from our well-known partners to help you save money and keep costs low.
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Fine art of printing.
Schwärzistrasse 9 | CH-8752 Näfels | +41 55 618 80 40 | info@kueng-druck.ch | www.kueng-druck.ch
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startup space
Where startups work and grow Since summer 2016, in our 1,500 m² startup space, we have offered not only innovative and modern workstations and offices, but also plenty of space for seminars, meetings and events – all right next to Schlieren station. The startup space is just nine minutes from Zurich central station by train. Our bright, inviting rooms are the perfect environment for your meetings, seminars and events, with all your needs addressed.
«Coworking space, offices and event facilities for you. Right at train station in Schlieren.»
Building and location: › 14 individual workplaces › Three meeting rooms with two to 16 seats › Training/event room with up to 120 seats › Indoor lounge and networking zones and our 600m² terrace
www.startup-space.ch
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Venturelab
World-class Startups. Swiss made. Together with successful founders, key academic and industry partners; Venturelab designs and operates programs to bring the best startup talents to the next level of development. Our core mission is to support entrepreneurs towards successful fundraising and business growth throughout the evolution of the company.
The ETH and Paul Scherrer Institute spin-off InterAx Biotech travelled to Boston 2016 with Venturelab.
Commissioned by Innosuisse, Venturelab executes the Innosuisse Start-up Training courses, where industry-specific entrepreneurs and investors share their know-how with young entrepreneurs. In addition, each participant receives personal coaching. With Venture Leaders, we take the Swiss National Startup Teams to Silicon Valley, Boston, New York and China, supporting them on their global expansion path. We are also particularly proud of the success of our mandate to run the operations of the Venture Kick Foundation since its launch 10 years ago: Kicking 530+ spin-off projects has resulted in 390+ incorporated companies that have cumulatively raised CHF 1.8 billion of investment. Our team operates from our startup space in Zurich and offices in Lausanne and St Gallen. 85 of the TOP 100 Swiss Startups of 2017 have started with Venturelab: Abionic, Ava, Bcomp, BestMile, Climeworks, Flyability, InSphero, L.E.S.S., Lunaphore, MindMaze, QualySense, VirtaMed and many more. www.venturelab.ch
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Venture Kick
CHF 3.2 million seed capital annually for innovative startup projects Venture Kick was launched in 2007 with the vision to double the number of spin-offs at Swiss universities, to accelerate the time-to-market and to raise the attractiveness of these young companies to professional investors. Venture Kick helps highly innovative entrepreneurs from Swiss universities and institutes of higher learning with seed capital of up to CHF 130,000. These startup projects also benefit from business development workshops and an extensive investor network. As of January 2018, 530 startups have benefited from the overall support of CHF 21,66 million. The programme has contributed to the creation of more than 4,748 new jobs for highly qualified people and to a financing volume of well over CHF 1,8 billion. 53 of the TOP 100 Swiss Startups 2017 started with Venture Kick, such as L.E.S.S., Uepaa, Flyability, Ava, Polyneuron Pharmaceuticals, Glycemicon and Lunaphore. The results show that the Swiss economy has benefited substantially from the Venture Kick approach. The Venture Kick initiative is financed by private foundations, companies and individuals: Gebert Rüf Stiftung, Ernst Göhner Stiftung, Fondation Lombard Odier, Debiopharm Group, Fondation ProTechno, Rising Tide Foundation, ESA BIC Switzerland, Engagement Migros, Swisscom, Hansjörg Wyss, André Hoffmann and Igor Fisch. www.venturekick.ch
The Zurich based startup QualySense won the Venture Kick final.
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STARTIMPULSE conferences Interesting presentations and networking
Are you interested in trends in marketing, communication, sales, internet, company formation, or financing? Do you enjoy hearing exciting success stories and meeting the people who write them? Do you want to keep abreast of the latest developments in the world of business? Our STARTIMPULS courses offer precisely that. Month after month, in 13 regions around Switzerland, and all it costs is a bit of time. First off, you can expect a short, interesting presentation; you’ll then have the opportunity to exchange views over drinks, make new contacts and strengthen existing ones.
«Expand your know-how with our STARTIMPULSE presentations.» Joana Hahn, Events
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NORDWESTSCHWEIZ
AARGAU
BERN
Ab 18:30 Uhr im TECHNOPARK Aargau, Badenerstr. 13, Brugg Ansprechperson; Florian Gautschi 062 835 24 40, florian.gautschi@ag.ch Anmeldung: www.ifj.ch/aargau
Ab 18:30 Uhr Welle7 Workspace, Schanzenstrasse 5, Bern Ansprechperson: Stephan Jossen 031 389 76 59, stephan.jossen@mobiliar.ch Anmeldung: www.ifj.ch/bern
25.09.2018 Die 7 grössten Fehler im Verkauf Zarko Jerkic, Kundenmagnet GmbH 12.11.2018 StartUpForum Aargau 2018 mit Swiss Startup Challange Award Spezialanlass in Zusammenarbeit mit Standortförderung im Amt für Wirtschaft und Arbeit Kanton Aargau, (Start 17:00 Uhr) 29.11.2018 Erfolg am Telefon – die ersten 1.4 Sekunden zählen Jérome Fischer, Sales4IT
05.09.2018 Mit 4 Tipps zu wirkungsvollen Präsentationen Fabio Sandmeier, Momentum Present GmbH 26.09.2018 Auffallen oder durchfallen: AdWords-Anzeigen optimieren Gergey Aurel & Erik Blatter, Wortspiel GmbH 18.10.2018 Die 7 grössten Fehler im Aufbau eines Startups. Und wie man sie vermeidet. Joel Ben Hamida, bexio AG 13.11.2018 Neukunden zum Nulltarif Hans Peter Frei, The Sales Results Company In Zusammenarbeit mit PostFinance
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SOLOTHURN
Ab 18:30 Uhr im launchlabs, Halle 8, Dornacherstr. 192, Basel Ansprechperson: Rahel Schneider 061 295 50 00, rahel.schneider@baselarea.swiss Anmeldung: www.ifj.ch/basel
Ansprechperson: Adriana Gubler 032 627 94 11, adriana.gubler@awa.so.ch Anmeldung: www.ifj.ch/solothurn
NORDWESTSCHWEIZ
BASEL
04.09.2018 Creating space for innovation* Andreas Erbe, launchlabs Basel
24.10.2018 Online Marketing 101 Lisa-Ann Preuss, LA Preuss Consulting GmbH In Zusammenarbeit mit PostFinance 22.11.2018 Jenseits der Logik: Erreichen Sie Ihre Ziele Bruno Erni, Bruno Erni Erfolgsberater GmbH
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*This event is presented in English
01.10.2018 Emotional Intelligence: Der Schlüssel zum Erfolg Anna Gross, Gross Leadership Im Hotel Arte, Riggenbachstr. 10, Olten 08.11.2018 Verwaltungsräte und Beiräte: Starke Mehrwerte für Startups Dominic Lüthi, VRMandat.com Im H4 Hotel Solothurn, Schänzlistr. 5, Solothurn
ST.GALLEN Ab 18:30 Uhr im Einstein Congress, Berneggstr. 2, St. Gallen Ansprechperson: Joana Hahn 071 242 98 98, info@ifj.ch Anmeldung: www.ifj.ch/stgallen
OSTSCHWEIZ
15.10.2018 8. Startup Forum St. Gallen (Start 11:30 Uhr) Business-Speed-Dating (Start 10:30 Uhr) Spezialanlass in Zusammenarbeit mit Standortförderung im Amt für Wirtschaft und Arbeit Kanton St.Gallen und PostFinance an der OLMA, Halle 9.2, St.Gallen
28.11.2018 Kaltakquise – Sie haben 15 Sekunden! Eric Bilang, Human Interact GmbH 03.12.2018 Verkauf & Kommunikation TURBOLenzEN? In 8 Schritten zum Verkaufserfolg Daniel Enz, enz coaching für Verkauf & Kommunikation In Zusammenarbeit mit PostFinance
07.11.2018 Erfolgreich Online-Texte verfassen Irene Thali, FremdeFeder GmbH In Zusammenarbeit mit dem Kaufmännischen Verband Ostschweiz
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THURGAU
APPENZELL
Ab 18:30 Uhr im Rathaus, Rathausplatz 4, Frauenfeld Ansprechperson: Tiziana Ferigutti 071 622 19 19, info@startnetzwerk.ch Anmeldung: www.ifj.ch/thurgau
Ab 19:00 Uhr im Restaurant Alpstein, Eggerstandenstr. 2e, Appenzell Ansprechperson: Markus Walt, 071 788 94 44, Mail: markus.walt@vd.ai.ch Anmeldung: www.ifj.ch/appenzell
12.09.2018 Sommeranlass zu Gast in Gottlieben mit Karem Albash, Gottlieber Spezialitäten AG, Esprenstr. 6, Gottlieben
OSTSCHWEIZ
28.09.2018 Startup Forum Thurgau 2018 Spezialanlass in Zusammenarbeit mit Startnetzwerk Thurgau, die Mobiliar und WEGA, Traubensaal, Rathausstr. 1, Weinfelden (Start 12:00 Uhr) 24.10.2018 Was Sie zum Markenrecht wissen müssen Sebastian Saissi, freigutpartners IP Law Firm, Im Coworking Frauenfeld, Bahnhofstr. 56, Frauenfeld
15.11.2018 Online-Marketing richtig gemacht – die Erfolgsfaktoren Joel Ben Hamida, bexio AG
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11.09.2018 TURBOLenzEN? In 8 Schritten zum Verkaufserfolg Daniel Enz, enz coaching für Verkauf & Kommunikation
GRAUBÜNDEN Ab 18:30 Uhr an der HTW Chur, Pulvermühlestr. 57, Chur Ansprechperson: Michael Forster 081 286 24 09, michael.forster@htwchur.ch Anmeldung: www.ifj.ch/graubuenden
11.09.2018 topKMU Input: Angriff von Aussen – So schützen Sie Ihre Daten Präsentiert durch HTW Chur
OSTSCHWEIZ
25.09.2018 topKMU Zmorga: Quickstarter in die Industrie 4.0 für KMU Präsentiert durch HTW Chur 11.10.2018 topKMU Expedition: Innovativer Mechatroniker Stäubli Sargans AG Stäubli Sargans AG, Grossfeldstr. 71, Sargans Präsentiert durch HTW Chur 25.10.2018 topKMU Zmorga: Tipps und Tricks für erfolgreiche Horizon 2020 / SME-Anträge Präsentiert durch HTW Chur
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GENÈVE
LAUSANNE
Ab 17:30 Uhr Impact Hub Geneva, Rue Fendt 1, Genève Ansprechperson: Douglas Finazzi 021 533 09 87, info@ifj.ch Anmeldung: www.ifj.ch/geneve
Ab 17:30 Uhr Ansprechperson: Douglas Finazzi 021 533 09 87, info@ifj.ch Anmeldung: www.ifj.ch/lausanne
09.10.2018 Créer l‘équipe gagnante pour faire décoller mon entreprise Larry Legault, Geneva Seahawks
ROMANDIE
23.10.2018 Les 5 étapes pour faire la différence dans votre business Sedat Adiyaman, think2make.ch et Co-working Neuchâtel FER, rue de Saint-Jean 89, Genève En collaboration avec PostFinance 21.11.2018 Echouer rapidement, et après? Xavier Bertschy, Swiss Tech Association
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20.09.2018 Créer l‘équipe gagnante pour faire décoller mon entreprise Yann-Guillaume Jaccard, Simply Jet Impact Hub Lausanne, Rue du Jura 11, Lausanne 31.10.2018 Réussir ses présentations clients sans stress! Matthieu Wildhaber, LYB Perspective & Talk Box Chambre du commerce, Avenue d‘Ouchy 47, Lausanne En collaboration avec PostFinance 29.11.2018 Comment je suis passé de 0 à 7 employés en 2 ans! Açig Serhat, EGEN Textile Care CVCI, avenue d‘Ouchy 47, Lausanne
LUZERN
ZUG
Ab 18:30 Uhr im Technopark Luzern, D4, Platz 4 Root Längenbold Ansprechperson: Rebecca Aeschbach 041 455 20 33, rebecca.aeschbach@d4business-village.ch Anmeldung: www.ifj.ch/luzern
Ab 18:30 Uhr in der Bossard Arena, EVZ Legends Club, Weststr. 11, Zug Ansprechperson: Albina Begic 041 710 99 39, albina.begic@technologieforumzug.ch Anmeldung: www.ifj.ch/zug
ZENTRALSCHWEIZ
30.08.2018 TECHNOPARK Talk Plus 2018 (Start um 17:00 Uhr)
18.09.2018 Crowdfunding: So finden Sie Geld für Ihr Projekt Romano Strebel, 100-days.net 05.11.2018 Erste Schritte zur Expansion nach Deutschland Andrea Hordynski & Stefanie Luckert, VSUD Vereinigung Schweizer Unternehmen in Deutschland
03.09. 2018 Rabatte sind kein Wundermittel – gesunde Margen in Preisverhandlungen Micha Barth, ff‑coaching 22.10.2018 Doch! Mit dem können Sie reden! Franziska Brandt-Biesler, Die Vertriebswerkstatt 14.11.2018 Heute die Unternehmensorganisation von morgen gestalten Mauro Feltre, Business Seminars
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WINTERTHUR
ZÜRICH
Ab 18:30 Uhr im Technopark, Jägerstr. 2, Winterthur Ansprechperson: Manuela Holzer 058 934 75 30, xhoz@zhaw.ch Anmeldung: www.ifj.ch/zuerich
Ab 18:30 Uhr im startup space, Wiesenstr. 5, Schlieren Ansprechperson: Albert Schweizer 044 738 15 06, albert.schweizer@schlieren.zh.ch Anmeldung: www.ifj.ch/zuerich
20.09.2018 Eine Marke mit Gesicht und Charakter Roberto Inderbitzin, reframe In Zusammenarbeit mit Volvo Car Rent 29.10.2018 TURBOLenzEN? In 8 Schritten zum Verkaufserfolg Daniel Enz, enz coaching für Verkauf & Kommunikation In Zusammenarbeit mit PostFinance
ZÜRICH
27.11.2018 Innovation durch Kollaboration Urs Isenegger, swintelligence gmbh
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29.08.2018 So schaffen Sie in 7 Schritten digitale Wertangebote für Ihr Unternehmen Gabriela Frei Gees, Business Seminars Spezialanlass an der SuisseEMEX, Messe Zürich 06.09.2018 Kaltakquise - Sie haben 15 Sekunden! Eric Bilang, Human Interact GmbH 19.09.2018 Marketing als Schlüssel zum Erfolg Roman Probst, MARKETING-PRobst GmbH In Zusammenarbeit mit FLYERALARM
ZÜRICH Ab 18:30 Uhr im startup space, Wiesenstr. 5, Schlieren Ansprechperson: Albert Schweizer 044 738 15 06, albert.schweizer@schlieren.zh.ch Anmeldung: www.ifj.ch/zuerich
23.10.2018 Von A wie „Akquisition“ bis Z wie „Zu wenig Ahnung“: 10 Baustellen warum mein Startup scheiterte Walter Schärer, BlueGlass Interactive AG 07.11.2018 Präsent sein genügt nicht – Ihre Website hat das Potenzial zum Marketing-Profi Benjamin Giesbrecht, Agentur am Wasser
ZÜRICH
21.11.2018 Speak, Believe & Charge Your Worth* Janene Liston, the Pricing Lady 05.12.2018 Die 7 grössten Fehler im Verkauf Zarko Jerkic, KundenMagnet GmbH
*This event is presented in English
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Premium-Partner
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«Thanks to our partnership with IFJ, start-ups can benefit from our combined expertise. bexio is a tool that enables start-ups to take control of their business from the very beginning. Together with IFJ as our strog partner, I‘m delighted to help young entrepreneurs maximize the growth of their start-up business.» Jeremias Meier, bexio
«PostFinance supports the interest of founders with conviction. That has led to our partnership with IFJ Institut für Jungunternehmen. Together with the IFJ, we develop special offer for start-ups.»
«Our collaboration with the IFJ is an important contribution to strengthenig Switzerland‘s position not only as a centre for work, but particulary as a centre of thought: the networking platform provided by STARTIMPULSE events with the regional centres promotes values that are also core values of our company.» Stephan Jossen, die Mobiliar
«We share and support the commitment of IFJ Institut für Jungunternehmen in the promotion of entrepreneurship in Switzerland. This shared the commitment has led to the emergence of a long-standing partnership geared towards helping as many start-ups as possible.»
Dennis Lengacher, PostFinance
Roger Wüthrich-Hasenböhler, Swisscom
IFJ Institut fĂźr Jungunternehmen AG Support Center Hintere SchĂźtzengasse 10 9000 St. Gallen
Get more information Send your answer card free of charge now and request information without obligation. INFORM
INCORPORATE FOR FREE
GET STARTED
Establishing a business course Businessplan Basic course IFJ BusinessPlan Tool
Incorporation a sole proprietorship, general partnership, PLC or LLC Personal consulation
Accounting solution Legal services Courses for startups Conferences with networking
EXCLUSIVE STARTUP DEALS FROM IFJ PARTNERS bexio: Try business software for 30 days free of charge and without obligation Mobiliar: Premium discounts PostFinance: Free start-up offer
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Swisscom: Our StartUp offer will help you on your way
FLYERALARM: 15% off your first order
Swico: Membership for ICT startups
Agentur am Wasser: The Website for startups for the special award
Google: CHF 100 voucher for AdWords
Swiss Life: set up BVG online and get CHF 150 Reka-Checks
CCV Shop: CHF 100 discount on a professional online shop
Mobility: special carsharing offer
Volvo Car Rent: CHF 200 discount on your first month‘s rental
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