iGaming AFRIKA (Issue 3) - Aug/Sept 2024 by iGaming AFRIKA

Spotlight on Leadership: Shaping the Future of African iGaming

by iGaming AFRIKA

Ebbe Groes

LEADING THE CHARGE

Steering Botswana's Gambling Authority Toward a Responsible Future

Kuongoza Mamlaka ya Kamari ya Botswana Kuelekea Mustakabali Unaowajibika KUONGOZA KAMPENI

Congratulations on your appointment as CEO of Botswana's Gambling Authority. Can you share some key experiences or milestones in your career that you believe have prepared you for this leadership role in the gaming industry?

In this exclusive interview with iGaming AFRIKA Magazine, Emolemo Peter Kesitilwe, the newly appointed CEO of Botswana's Gambling Authority, discusses his vision for the future of the gambling industry in Botswana. Drawing on his extensive experi-we emphasises the importance of responsible gambling, innovation, and cultural understanding. He outlines strategic priorities and collaborative initiatives to create a balanced and thriving gambling ecosystem in Botswana and across Africa. hank you. Throughout my career, I've gained valuable enterprise. My roles have often involved navigating complex regulatory environments and fostering innovation while ensuring compliance. These experiences have honed my strategic thinking, leadership skills, and understanding of regulatory frameworks, which I believe are crucial for guiding the Gambling Authority in the dynamic gaming industry landscape.

atika mahojiano haya na Jarida la iGaming AFRIKA, Emolemo Peter Kesitilwe, Mkurugenzi Mtendaji aliyeteuliwa katika Mamlaka ya Kamari ya Botswana, anajadili maono yake kwa mustakabali wa sekta ya kamari nchini Botswana. Kwa kutumia tajriba yake kubwa katika masuala ya fedha, biashara ya ndani, na udhibiti wa kamari, Kesitilwe anasisitiza umuhimu wa uwajibikaji wa kamari, uvumbuzi na uelewa wa kitamaduni. Anaainisha vipaumbele vya kimkakati na mipango shirikishi ili kuunda mfumo ikolojia wa kucheza kamari uliosawazishwa na unaostawi nchini Botswana na kote barani Afrika.

Hongera kwa kuteuliwa kuwa Mkurugenzi Mtendaji wa Mamlaka ya Kamari ya Botswana. Je, unaweza kushiriki uzoefu au hatua muhimu katika taaluma yako ambazo unaamini zimekutayarisha kwa jukumu hili la uongozi katika tasnia ya michezo ya kubahatisha?

Asante. Katika kazi yangu yote, nimepata uzoefu muhimu katika tasnia mbalimbali, zikiwemo fedha na biashara za ndani. Majukumu yangu mara nyingi yamehusisha kuabiri mazingira changamano ya udhibiti na kukuza uvumbuzi huku nikihakikisha uzingatiaji. Matukio haya yameboresha mawazo yangu ya kimkakati, ujuzi wa uongozi, na uelewa wa mifumo ya udhibiti, ambayo ninaamini ni muhimu kwa kuongoza Mamlaka ya Kamari katika mazingira ya sekta ya michezo ya kubahatisha.

prise and gambling regulation. How has your cross-industry experience shaped your approach to leadership and problem-solving in your current role?

My cross-industry experience has instilled in me a versatile and agile leadership approach. I've learned to adapt quickly to new challenges, draw insights from diverse perspectives, and imple-

invaluable in the fast-paced and evolving gambling industry, where safety, innovation and regulatory compliance are paramount. It enables me to approach problem-solving creative-

solutions and foster safe and sustainable growth. Working under the direction of my Board, my adept problem-solving abilities played a pivotal role in pinpointing opportunities and motivating my team to swiftly execute the licensing plan approved by the Minister of Trade and Industry. This endeavour holds immense promise for generating employment opportunities and fostering economic empowerment among citizens.

As the new CEO, what is your overarching vision for the Gambling Authority, and how do you plan to steer the organisation in achieving its goals in the evolving gambling industry landscape?

y vision for the Gambling Authority is to establish it as a leading regulatory body renowned for its commitment to responsible gambling, innovation, and integrity. To achieve this, I plan to implement strategic initiatives to enhance the organisa-

tional excellence and safeguard consumer welfare through stakeholders’ communication and engagement. By fostering collaboration with stakeholders, leveraging technology, such as the Central Electronic Monitoring System, the Responsible Gambling Self

abreast of industry trends, we will ensure that the Authority remains adaptive and responsive in guiding the industry toward safe and sustainable development and social responsibility to ensure a healthy, informed, responsible and autonomous player.

Kazi yako inahusisha sekta mbalimbali, kutoka kwa fedha hadi biashara ya ndani na udhibiti wa kamari. Je, uzoefu wako wa tasnia mtambuka umeunda vipi mbinu yako ya uongozi na utatuzi wa matatizo katika jukumu lako la sasa?

zoefu wangu wa tasnia tofauti umenitia mtazamo wa uongozi unaoweza kubadilika na mwepesi. Nimejifunza kukabiliana haraka na changamoto mpya, kupata maarifa kutoka mitazamo mbalimbali, na kutekeleza mbinu bora kutoka sekta tofauti. Uwezo huu wa kubadilika ni muhimu sana katika tasnia ya kamari unaoendelea kwa kasi na inayoendelea, ambapo usalama, uvumbuzi na uzingatiaji wa kanuni ni muhimu. Hii huniwezesha kukabiliana na utatuzi wa matatizo kwa ubunifu, kutumia maarifa kutoka kwa vikoa vingi ili kupata suluhisho madhubuti na kukuza ukuaji salama na endelevu. Nikifanya kazi chini ya uongozi wa Bodi yangu, uwezo wangu mahiri wa kutatua matatizo ulichangia pakubwa katika kubainisha fursa na kuhamasisha timu yangu kutekeleza kwa haraka mpango wa utoaji leseni ulioidhinishwa na Waziri wa Biashara na Viwanda. Juhudi hii ina ahadi kubwa ya kuzalisha fursa za ajira na kukuza uwezeshaji wa wananchi kiuchumi.

Kama Mkurugenzi Mtendaji mpya, ni nini maono yako kuu kwa malengo yake katika mazingira ya sekta ya kamari inayoendelea?

Maono yangu kwa Mamlaka ya Kamari ni kuthibitisha kiwe chombo kikuu cha kudhibiti kinachojulikana kwa kujitolea kwake kwa uwajibikaji wa kamari, uvumbuzi na uadilifu. Ili kufanikisha hili, ninapanga kutekeleza mipango ya kimkakati ili kuongeza uwezo wa shirika, ufanisi wa udhibiti, na ubora wa wateja na uendeshaji na kulinda ustawi wa watumiaji kupitia mawasiliano na ushirikiano wa washikadau. Kwa kuendeleza ushirikiano na washikadau, utumiaji wa teknolojia, kama vile Mfumo Mkuu wa Ufuatiliaji wa Kielektroniki, Tovuti ya Kujisaidia Kamari, na zingine kwa uangalizi mzuri, na kufuata mwelekeo wa tasnia, tutahakikisha kuwa Mamlaka inasalia kubadilika na kuitikia katika kuongoza sekta kuelekea maendeleo salama na endelevu na uwajibikaji wa kijamii ili kuhakikisha mchezaji mwenye afya, habari, anayewajibika na anayejitegemea.

What motivates you as CEO of the Gambling Authority, and how do you see your leadership positively impacting the gambling industry in Botswana?

s CEO, my motivation stems from the opportunity to eﬀectpositivechangeinthegamblingindustryby promoting responsible gaming practices, protecting consumers, and fostering a conducive regulatory environment for operators. I am committed to upholding the highest standards of integrity and transparency, thereby enhancing trust in the industry and safeguarding its long-term sustainability. Through collaborative leadership and stakeholder engagement, I aim to cultivate a culture of innovation and accountability that drives continuous improvement and positive outcomes for all stakeholders.

Nini kinakuhamasisha kama Mkurugenzi Mtendaji wa Mamlaka ya Kamari, na unaonaje uongozi wako ukileta mabadiliko chanya katika sekta ya kamari nchini Botswana?

ama Mkurugenzi Mtendaji, motisha yangu inatokana na fursa ya kuleta mabadiliko chanya katika tasnia ya kamari kwa kukuza mbinu za mchezo wa kheri, kulinda watumiaji, na kukuza mazingira yanayofaa ya udhibiti kwa maopereta. Nimejizatiti kuendeleza viwango vya juu zaidi vya uaminifu na uwazi, kwa hivyo kuimarisha imani katika tasnia na kulinda uendelevu wake wa muda mrefu. Kupitia uongozi wa ushirikiano na ushirikiano na washikadau, ninataka kukuza utamaduni wa ubunifu na uwajibikaji ambao unachanua mchakato wa kuboresha endelevu na matokeo chanya kwa wanachama wote wa sekta.

During the recently concluded AGE Africa 2024 Summit, you stated that gaming operators must understand the factors shaping consumer preferences, such as culture, generational diﬀerences,locations,etc.whenformulatingtheirmarketing strategies. Why is this so important, especially here in Africa?

Understanding the diverse socio-cultural landscape of Africa is paramount for gaming operators to tailor their marketing strategieseﬀectively.Africahasrichculturaldiversityandvarying preferences and values across its regions and demographics. By recognising and respecting these nuances, operators can ensure thattheiroﬀeringsresonatewithlocalcommunities,mitigate potential risks associated with cultural insensitivity, and build sustainable consumer relationships. Moreover, aligning marketing strategies with cultural sensitivities enhances social acceptance of the gambling industry. It fosters responsible gaming practices, ultimately contributing to its long-term success and positive societal impact.

Are there any innovative approaches or strategies operators in Africa should implement to enhance the regulatory environment for the gambling industry in Africa?

African operators can adopt innovative approaches to enhance the regulatory environment by embracing technology-driven solutions for compliance and consumer protection. Implementing robustageverificationsystems,self-exclusiontools,andreal-time monitoring of gambling behaviour can help mitigate risks associated with problem gambling and ensure regulatory compliance. Furthermore,operatorscanleveragedataanalyticsandartificial intelligence to detect problematic behavioural patterns and interveneproactivelytoprovidesupportandassistancetoaffected individuals. The Gambling Authority’s Research function is re-focusing its energies on these fronts. Collaborating with regulatory bodies and industry stakeholders to develop industry-wide standards and best practices can also foster a culture of accountability and transparency, thereby enhancing the overall integrity of the African gambling industry.

Do you think most countries are doing enough to ensure that gamblers are protected, their habits are monitored, and those who need help are supported?

While progress has been made in promoting responsible gambling practices across Africa, there is still room for improvement in ensuring comprehensive protection for gamblers and eﬀectivemonitoringoftheirhabits.Manycountrieshaveestablished regulatory frameworks and support services to address

Wakati wa mkutano wa hivi majuzi wa AGE Afrika 2024, ulisema kuwa maopereta wa michezo lazima waelewe mambo yanayounda upendeleo wa watumiaji, kama vile utamaduni, tofauti za kizazi, eneo, n.k. wanapounda mikakati yao ya masoko. Kwanini hili ni muhimu sana, hasa hapa Afrika?

Kuelewa mazingira mbalimbali ya kijamii na kitamaduni ya Afrika ni muhimu kwa wasanidi wa michezo ili kuweza kuimarisha mikakati yao ya masoko kwa ufanisi. Afrika ina utofauti mkubwa wa kitamaduni na mapendeleo tofauti na thamani katika maeneo na makundi mbalimbali. Kwa kutambua na kuheshimu tofauti hizi, wasanidi wanaweza kuhakikisha kwamba bidhaa zao zinafaa na jamii za mitaa, kupunguza hatari zinazoweza kutokea kutokana na ukosefu wa hisani wa kitamaduni, na kujenga uhusiano endelevu na watumiaji. Zaidi ya hayo, kuunganishwa kwa mikakati ya masoko na hisani za kitamaduni kunasaidia kuongeza kukubaliwa kwa jamii ya kamari. Inakuza tabia za kucheza kwa uwajibikaji, hatimaye kuchangia katika mafanikio yake ya muda mrefu na athari chanya kwa jamii.

Je, kuna mbinu au mikakati bunifu ambayo maopereta nchini Afrika wanapaswa kutekeleza ili kuboresha mazingira ya kisheria kwa ajili ya tasnia ya kamari barani Afrika?

Maopereta wa Afrika wanaweza kupitisha mbinu bunifu kuboresha mazingira ya udhibiti kwa kukumbatia suluhu zinazoendeshwa na teknolojia kwa ajili ya kufuata sheria na ulinzi wa watumiaji. Kuweka mifumo thabiti ya kuthibitisha umri, zana za kujiondoa, na ufuatiliaji wa wakati halisi wa tabia ya kamari kunaweza kusaidia kupunguza hatari zinazohusiana na kamari yenye matatizo na kuhakikisha kufuata sheria. Zaidi ya hayo, maopereta wanaweza kutumia uchanganuzi wa data na akili bandia kugundua mifumo ya tabia yenye matatizo na kuingilia kati kwa njia ya awali ili kutoa msaadanamsaadakwawatuwalioathirika.KaziyaUtaﬁtiya Mamlaka ya Kamari inarejelea nguvu zake kwenye nyanja hizi. Kushirikiana na mamlaka za udhibiti na wadau wa sekta ili kuandaa viwango vya sekta nzima na mbinu bora pia kunaweza kuimarisha utamaduni wa uwajibikaji na uwazi, hivyo kuboresha uaminifu wa jumla wa sekta ya kamari ya Afrika.

Je,unaﬁkirinchinyingizinafanyayakutoshakuhakikisha kwamba wacheza kamari wanapata ulinzi, tabia zao zinafuatiliwa, na wale wanaohitaji msaada wanapata msaada?

Ingawa maendeleo yamefanywa katika kukuza tabia za kamari za kuwajibika barani Afrika, bado kuna nafasi ya kuboresha kuhakikisha ulinzi wa kina kwa wacheza kamari na ufuatiliaji mzuri wa tabia zao.

problem gambling, but enforcement and accessibility to these resources vary widely. Greater collaboration among governments,regulatoryauthorities,operators,andnon-proﬁtorganisations is needed to strengthen regulatory oversight, expand access to support services, and raise awareness about responsible gambling practices. By working together under regulatory bodies such as the International Association of Gaming Regulators (IAGR), we can create a safer and more sustainable gambling environment that prioritises consumer welfare while balancing industryproﬁtability.

What measures have you implemented in Botswana to ensure proper responsible gambling habits among players and that operators have the gamers' interest at heart?

In Botswana, we have implemented various measures to promote responsible gambling and protect consumer welfare. These include;

Nchi nyingi zimeanzisha mifumo ya udhibiti na huduma za msaada kushughulikia matatizo ya kamari, lakini utekelezaji na upatikanaji wa rasilimali hizi vinatofautiana sana. Ushirikiano mkubwa kati ya serikali, mamlaka za udhibiti, maopereta, na mashirika yasiyo ya faida unahitajika ili kuimarisha ufuatiliaji wa udhibiti, kuongeza upatikanaji wa huduma za msaada, na kuongeza uelewa kuhusu tabia za kamari za kuwajibika. Kwa kufanya kazi pamoja chini ya mamlaka za udhibiti kama vile Chama cha Kimataifa cha Wasimamizi wa Kamari (IAGR), tunaweza kuunda mazingira salama na endelevu ya kamari ambayo yanapa kipaumbele ustawi wa walaji huku yakihifadhi faida za sekta.

Ni hatua gani umechukua nchini Botswana kuhakikisha tabia sahihi za kamari za kuwajibika miongoni mwa wachezaji na kwamba maopereta wana maslahi ya wachezaji moyoni?

Katika Botswana, tumetekeleza hatua mbalimbali za kukuza kamari inayofanywa kwa uwajibikaji na kulinda ustawi wa watumiaji. Hizi ni pamoja na;

Collaboration with industry stakeholders, community leaders, and organisations to raise awareness about responsible gambling practices and provide education on the risks associated with excessive gambling.

Mandatory responsible gambling training for operators.

. The establishment of self and third-party exclusion programs.

. The provision of counselling and support services for individualsaﬀectedbyproblemgambling.

We also conduct regular audits and inspections to ensure compliance with regulatory standards and monitor operator conduct to safeguard gamers' interests.

By prioritising consumer welfare and fostering a culture of responsible gaming, we aim to create a sustainable and socially responsible gambling industry in Botswana.

. Mafunzo ya lazima ya kamari inayofanywa kwa uwajibikaji kwa maopereta.

. Ushirikiano na wadau wa sekta, viongozi wa jamii, na mashirika ili kuhamasisha kuhusu mbinu za kamari inayofanywa kwa uwajibikaji na kutoa elimu kuhusu hatari zinazohusiana na kamari kupita kiasi.

Kuanzishwa kwa mipango ya kujiondoa binafsi na ya watu wengine na . Utoaji wa ushauri na huduma za msaada kwa watu walioathiriwa na matatizo ya kamari.

Pia tunafanya ukaguzi na ukaguzi wa mara kwa mara ili kuhakikisha kufuata viwango vya udhibiti na kufuatilia mwenendo wa maopereta ili kulinda maslahi ya wachezaji.

Kwa kuweka kipaumbele ustawi wa watumiaji na kukuza utamaduni wa kamari inayofanywa kwa uwajibikaji, tunalenga kuunda sekta ya kamari endelevu na yenye uwajibikaji kijamii nchini Botswana.

Is the Gambling Authority collaborating with other regulators across Africa to foster an integrated approach to gaming regulation in Africa?

es, the Gambling Authority actively collaborates with other African regulators, mainly under the auspices of the Gaming Regulators Africa Forum (GRAF), to foster an integrated approach to gaming regulation. Through partnerships, information sharing, and collaborative initiatives, we work together to harmonise regulatory standards, share best practices, and address common challenges facing the gambling industry in Africa. By fostering cooperation and collaboration among regulatory bodies, such as the National Lotteries Commission and the National Gambling Board of South Africa, the National Lottery Regulatory Commission in Nigerian, the Malawi Gaming and Lotteries Authority (MAGLA) and others, we can enhance regulatoryeﬃciency,promoteindustrytransparency,andensurealevel playingﬁeldforoperatorsacrossthecontinent.

Je, Mamlaka ya Kamari inashirikiana na waangalizi wengine barani Afrika ili kuendeleza njia iliyo jumuishwa ya udhibiti wa michezo ya kubahatisha barani Afrika?

dio, Mamlaka ya Kamari inashirikiana kwa karibu na waangalizi wengine wa Kiafrika, hasa chini ya usimamizi wa Jukwaa la Waangalizi wa Michezo ya Kamari Afrika (GRAF), ili kukuza njia iliyounganishwa ya udhibiti wa michezo ya kamari. Kupitia ushirikiano, kubadilishana taarifa, na mipango ya pamoja, tunafanya kazi pamoja ili kuunganisha viwango vya udhibiti, kushiriki mbinu bora, na kushughulikia changamoto za kawaida zinazokabili sekta ya kamari barani Afrika. Kwa kukuza ushirikiano na ushirikiano kati ya mashirika ya udhibiti, kama vile Tume ya Bahati Nasibu ya Kitaifa na Bodi ya Kamari ya Kitaifa ya Afrika Kusini, Tume ya Udhibiti wa Bahati Nasibu ya Nigeria, Mamlaka ya Michezo na Bahati Nasibu ya Malawi (MAGLA) na wengine, tunaweza kuongeza ufanisi wa udhibiti, kukuza uwazi wa sekta, na kuhakikisha uwanja sawa wa mashindano kwa maopereta kote barani.

Engaging with the community is vital. Can you share any upcoming initiatives or strategies to enhance community engagement, raise awareness, and address any concerns or misconceptions related to gambling in Botswana?

ertainly, we recognise the importance of community engagement in promoting responsible gambling and addressing concerns or misconceptions surrounding gambling. To enhance community engagement, we have launched outreach programs, public awareness campaigns, and educational initiatives aimed at empowering individuals, such as the youth and others, with information about responsible gambling practices, the risks associated with excessive gambling, and available support services. Additionally, we collaborate with community organisations, local leaders, and stakeholders to address concerns, gather feedback, and foster dialogue about gambling-related issues. By working together with the community, we create a safer, more informed gambling environment that prioritises consumer welfare and promotes responsible gaming habits.

Kushirikiana na jamii ni muhimu. Je, unaweza kushiriki mipango au mikakati yoyote inayokuja ili kuimarisha ushirikiano wa jamii, kuongeza uelewa, na kushughulikia wasiwasi au dhana potofu zinazohusiana na kamari nchini Botswana?

Kwa hakika, tunatambua umuhimu wa ushirikiano wa jamii katika kukuza kamari yenye uwajibikaji na ghulikia wasiwasi au dhana potofu zinazohusiana na kamari. Ili kuboresha ushirikiano wa jamii, tum lanzisha mipango ya uhamasishaji, kampeni za uhamasishaji wa umma, na mipango ya elimu inayolenga kuwawezesha watu, kama vile vijana na wengine, kwa taarifa kuhusu mbinu za kamari yenye uwajibikaji, hatari zinazohusiana na kamari kupita kiasi, na huduma za msaada zinazopatikana. Zaidi ya hayo, tunashirikiana na mashirika ya jamii, viongozi wa mitaa, na wadau ili kushughulikia wasiwasi, kukusanya maoni, na kukuza mazungumzo kuhusu masuala yanayohusiana na kamari. Kwa kufanya kazi pamoja na jamii, tunaunda mazingira salama zaidi na yenye uelewa wa kina kuhusu kamari ambayo yanapa kipaumbele ustawi wa watumiaji na kukuza tabia za kamari zenye uwajibikaji.

The International Association of Gaming Regulators (IAGR), in collaboration with the National Gambling Board of South Africa, is hosting an exclusive webinar for IAGR members titled "Magnifying responsible gambling: Betting on advertising to change the game." Can you tell us why the two boards have come up with this member’s webinar and the goal for the session?

he webinar titled "Magnifying responsible gambling:

shared commitment of the International Association of Gaming Regulators (IAGR) and the National Gambling Board of South Africa to address the critical issue of responsible gambling within the gaming industry. The goal of the session is to explore the impact of advertising on gambling behavior and to identify strategies for promoting responsible gambling practices through advertising initiatives. By convening regulatory authorities and industry stakeholders to discuss best practices, challenges, and opportunities in responsible gambling advertising, the webinar aims to drive meaningful change and raise awareness about the importance of responsible gambling promotion within the gaming industry.

Responsible gambling is a focal point for regulatory bodies. What initiatives or educational programs does the Gambling Authority have to promote responsible gambling habits among players?

The Gambling Authority is committed to promoting responsible gambling habits among players through various initiatives and educational programs. These include mandatory responsiblement of public awareness campaigns to educate players about the risks of gambling and how to gamble responsibly, and the establishment of support services such as a 24-hour helpline and gambling. Additionally, we collaborate with community organisations, healthcare professionals, and other stakeholders to raise awareness about responsible gambling and provide resources for those in need of assistance. By prioritising responsible gambling promotion, we aim to promote a culture of responsible and safe gambling through a comprehensive, evidence-based programme that creates a secure and sustainable gambling environment that protects consumer welfare and minimises the negative impacts of gambling-related harm.

Chama cha Kimataifa cha Wasimamizi wa Kamari (IAGR), kwa ushirikiano na Bodi ya Kamari ya Kitaifa ya Afrika Kusini, kinashiriki jukwaa la mtandaoni ya kipekee kwa wanachama wa IAGR iliyopewa jina "Kukubali kamari yenye uwajibikaji: Kuweka kamari kwenye matangazo kubadilisha mchezo." Je, unaweza kutueleza ni kwa nini bodi hizo mbili zimeandaa webinar hii ya wanachama na lengo la kikao hicho ni nini?

Webinar iliyopewa jina "Kupanua kamari yenye uwajibikaji: Kuweka kamari matangazo kubadilisha mchezo" inaakisi dhamira ya pamoja ya Chama cha Kimataifa cha Wasimamizi wa Kamari (IAGR) na Bodi ya Kamari ya Kitaifa ya Afrika Kusini kushughulikia suala muhimu la kamari yenye uwajibikaji ndani ya sekta ya michezo. Lengo la kikao hiki ni kuchunguza athari za matangazo kwenye tabia ya kamari na kubaini mikakati ya kukuza mazoea ya kamari yenye uwajibikaji kupitia mipango ya matangazo. Kwa kukusanya mamlaka za udhibiti na wadau wa sekta kujadili mbinu bora, changamoto, na fursa katika matangazo ya kamari yenye uwajibikaji, webinar inalenga kuleta mabadiliko ya maana na kuongeza uelewa kuhusu umuhimu wa kukuza kamari yenye uwajibikaji ndani ya sekta ya michezo.

Kamati ya Kamari ni kipengele muhimu kwa mamlaka za udhibiti. Ni mipango gani au programu za elimu ambazo Mamlaka ya Kamari ina ili kukuza tabia za kamari zinazohusika miongoni mwa wachezaji?

amlaka ya Kamari imejizatiti katika kukuza tabia za kamari za kuwajibika miongoni mwa wachezaji kupitia mipango mbalimbali na programu za elimu. Hizi ni pamoja na mafunzo ya lazima ya kamari ya kuwajibika kwa maopereta wa michezo na wafanyakazi, maendeleo ya kampeni za uhamasishaji wa umma ili kuwafahamisha wachezaji kuhusu hatari za kamari na jinsi ya kamari kwa njia inayowajibika, na kuanzishwa kwa huduma za msaada kama vile nambari ya msaada ya masaa 24 na programu za ushauri kwa watu walioathirika na matatizo ya kamari. Zaidi ya hayo, tunashirikiana na mashirika ya jamii, wataalamu wa afya, na wadau wengine ili kuongeza uelewa kuhusu kamari ya kuwajibika na kutoa rasilimali kwa wale wanaohitaji msaada. Kwa kuweka mbele kukuza kamari ya kuwajibika, tunalenga kukuza utamaduni wa kamari ya kuwajibika na salama kupitia mpango kamili unaotegemea ushahidi ambao unaunda mazingira salama na endelevu ya kamari yanayolinda ustawi wa watumiaji na kupunguza athari mbaya za madhara yanayohusiana na kamari.

Gaming trends evolve rapidly. How does the Gambling Authority plan to stay ahead of emerging trends and technologies, and what proactive measures are in place to address potential challenges?

o stay ahead of emerging trends and technologies in the gaming industry, the Gambling Authority employs a proactive approach to regulatory oversight and innovation. This includes monitoring global gaming trends, conducting regular assessments of regulatory frameworks, and engaging with industry stakeholders to identify emerging issues and potential challenges. Additionally, we invest in ongoing training and professionaldevelopmentforstafftoensuretheyareequippedwiththe knowledge and skills needed to adapt to changes in the regulatorylandscape.Bymaintainingaflexibleandforward-thinking approachtoregulation,wecaneffectivelyaddressemerging trends and technologies while upholding the integrity of the gambling industry and protecting consumer welfare.

Does the Gambling Authority collaborate with gaming operators, industry stakeholders, and the public to ensure a balanced and thriving gambling ecosystem, and why is this important for the well-being of the gambling sector in an economy?

Yes, the Gambling Authority collaborates with gaming operators, industry stakeholders, and the public to ensure a balanced and thriving gambling ecosystem. Collaboration is essential for several reasons. Firstly, it fosters transparency and trust between regulators and industry participants, which is crucial for maintaining the integrity of the gambling sector. Secondly, it allows for the exchange of information and best practices, enabling regulators to make informed decisions and adapt to evolving challenges. Thirdly, it facilitates the development of policies and initiatives that prioritise consumer welfare while promoting a competitive and innovative marketplace. Ultimately, a balanced and thriving gamblingecosystembeneﬁtstheeconomybygenerating revenue, creating jobs, and supporting community development initiatives, all while ensuring the responsible provision of gambling services.

During the IAGR 2023 Conference in Botswana, which brought together several industry stakeholders, there was a call for African regulators to work together to protect the gambling industry in Africa. Are there any measures in place to ensure this is achieved?

ollowing the call for collaboration at the IAGR 2023 Conference, the Gambling Authority has taken proactive steps to facilitate cooperation among African regulators to protect the African gambling industry. This includes hosting regional bi-lateral engagements with regulators from South Africa, Malawi, Zimbabwe, etc. We attended responsible gambling forums and other workshops on the sidelines of international meetings to promote dialogue and information sharing among regulatory bodies. Additionally, we continue to actively participate in the International Association of Gaming Regulators (IAGR) to leverage global expertise and resources in addressing everyday challenges facing the African gambling industry. By fostering a culture of collaboration and mutual support, we can enhance regulatoryeﬀectiveness,promoteresponsiblegamblingpractices, and safeguard the integrity of the gambling sector across Africa.

Mwelekeo wa michezo ya kubahatisha hubadilika kwa haraka. Mamlaka ya Kamari inakusudia vipi kubaki mbele ya mwelekeo na teknolojia zinazotokea, na ni hatua gani za awali zimewekwa kukabiliana na changamoto zinazoweza kutokea?

Ili kubaki mbele ya mitindo na teknolojia zinazojitokeza katika sekta ya michezo ya kubahatisha, Mamlaka ya Kamari inatumia mbinu ya kujitokeza katika usimamizi wa kanuni na uvumbuzi. Hii inajumuisha kufuatilia mitindo ya michezo ya kubahatisha duniani, kufanya tathmini za mara kwa mara za mifumo ya kanuni, na kushirikiana na wadau wa sekta ili kubaini masuala yanayojitokeza na changamoto zinazoweza kutokea. Aidha, tunaweza kuwekeza katika mafunzo ya mara kwa mara na maendeleo ya kitaaluma kwa wafanyakazi ili kuhakikisha wana ujuzi na maarifa yanayohitajika kukabiliana na mabadiliko katika mazingira ya kanuni. Kwa kudumishambinuinayowezakubadilikanainayoﬁkirimbele kuhusu udhibiti, tunaweza kushughulikia kwa ufanisi mitindo na teknolojia zinazojitokeza huku tukilinda uadilifu wa sekta ya kamari na kulinda ustawi wa walaji.

Je, Mamlaka ya Kamari inashirikiana na maopereta wa michezo, wadau wa sekta, na umma ili kuhakikisha mfumo wa kamari ulio sawa na unaostawi, na kwa nini hii ni muhimu kwa ustawi wa sekta ya kamari katika uchumi?

aam, Mamlaka ya Kamari inashirikiana na maopereta wa michezo, wadau wa tasnia, na umma ili kuhakikisha mfumo wa kamari una usawa na unakua. Ushirikiano ni muhimu kwa sababu kadhaa. Kwanza, unakuza uwazi na uaminifu kati ya regulators na washiriki wa tasnia, ambayo ni muhimu kwa kudumisha uadilifu wa sekta ya kamari. Pili, inaruhusu kubadilishana taarifa na mbinu bora, na kuwasaidia maopereta kufanya maamuzi yenye taarifa na kuweza kuendana na changamoto zinazoendelea. Tatu, unarahisisha maendeleo ya sera na mipango inayoweka kipaumbele ustawi wa watumiaji huku ikikuza soko lenye ushindani na ubunifu. Hatimaye, mfumo wa kamari wenye usawa na unaokua unafaidi uchumi kwa kuzalisha mapato, kuunda ajira, na kusaidia mipango ya maendeleo ya jamii, yote huku ukihakikisha utoaji wa huduma za kamari kwa njia inayofaa.

Wakati wa Mkutano wa IAGR 2023 nchini Botswana, ambao uliwakutanisha wadau kadhaa wa sekta hiyo, kulikuwa na wito kwa waangalizi wa Afrika kufanya kazi pamoja ili kulinda sekta ya kamari barani Afrika. Je, kuna hatua zozote zilizowekwa kuhakikisha hili linafanikiwa?

Kufuatia wito wa ushirikiano katika Mkutano wa IAGR 2023, Mamlaka ya Kamari imechukua hatua za awali kuwezesha ushirikiano miongoni mwa wasimamizi wa Kiafrika ili kulinda sekta ya kamari barani Afrika. Hii inajumuisha kuandaa mikutano ya kikanda ya pande mbili na wasimamizi kutoka Afrika Kusini, Malawi, Zimbabwe, n.k. Tulihudhuria majukwaa ya kamari yenye uwajibikaji na semina nyingine kwenye pembe za mikutano ya kimataifa ili kukuza mazungumzo na kubadilishana taarifa miongoni mwa taasisi za udhibiti. Aidha, tunaendelea kushiriki kwa nguvu katika Chama cha Kimataifa cha Wasimamizi wa Kamari (IAGR) ili kutumia utaalamu na rasilimali za kimataifa katika kukabiliana na changamoto za kila siku zinazokabili sekta ya kamari barani Afrika. Kwa kukuza utamaduni wa ushirikiano na msaada wa pamoja, tunaweza kuimarisha ufanisi wa udhibiti, kukuza taratibu za kamari zenye uwajibikaji, na kulinda uadilifu wa sekta ya kamari kote Afrika.

By working together with the community, we create a safer, more informed gambling environment that prioritises consumer welfare and promotes responsible gaming habits. “ ”

Based on your observations during your time in the industry, what lessons can Africa learn from developed gambling markets in the world, and what can we do to grow the industry in Africa?

frica can learn several lessons from developed gambling markets to grow its industry sustainably.

Kulingana na maoni yako wakati wa wakati wako katika tasnia, ni masomo gani Afrika inaweza kujifunza kutoka kwa masoko ya kamari yaliyoendelea duniani, na nini tunaweza kufanya kukuza tasnia hiyo barani Afrika?

Firstly, there's a need for robust regulatory frameworks that prioritise consumer protection and responsible gambling practices while fostering innovation and competition.

. Secondly, investing in infrastructure and technology is crucial toensuretheintegrityandeﬃciencyofgamblingoperations.

. Thirdly, promoting tourism and entertainment alongside gambling can attract a diverse range of visitors and boost economic growth.

. Additionally,providingsupportservicesforindividualsaﬀected by problem gambling is essential to mitigate social harms.

By implementing these strategies and adapting them to the unique cultural and economic context of Africa, we can foster a thriving gambling industry that contributes positively to economic development while prioritising consumer welfare and social responsibility.

frika inaweza kujifunza masomo kadhaa kutoka kwa masoko ya kamari yaliyoendelea ili kukuza sekta yake kwa njia endelevu. Kwanza, kuna haja ya mifumo thabiti ya udhibiti inayop prioritiza ulinzi wa watumiaji na mazoea ya kamari yenye uwajibikaji huku ikihamasisha uvumbuzi na ushindani. Pili, kuwekeza katika miundombinu na teknolojia ni muhimu ili kuhakikisha uadilifu na ufanisi wa shughuli za kamari. Tatu, kukuza utalii na burudani pamoja na kamari kunaweza kuvutia aina mbalimbali za wageni na kuimarisha ukuaji wa kiuchumi. Aidha, kutoa huduma za msaada kwa watu walioathirika na kamari yenye matatizo ni muhimu ili kupunguza madhara ya kijamii. Kwa kutekeleza mikakati hii na kuibadilisha kwa muktadha wa kiutamaduni na kiuchumi wa Afrika, tunaweza kuimarisha sekta ya kamari inayostawi inayochangia kwa njia chanya katika maendeleo ya kiuchumi huku ikipa kipaumbele ustawi wa watumiaji na uwajibikaji wa kijamii.

ADOPTION & ACCESS

THE INFLUENCE OF TECHNOLOGY IN THE AFRICAN GAMING INDUSTRY

In recent years, Africa has emerged as a strong player in the global gaming industry, driven by rapid technological advancements and increasing digital connectivity. This growth is underscored by a recent report from Nigeria-based studio Maliyo Games, which highlights the continent’s burgeoning gaming sector. According to the Africa Games Industry Report, there are now an astounding 200 million gamers in Africa, collectively spending hundreds of millions on mobile platforms. This article delves into how technology has revolutionised Africa's gaming landscape, unlocking new opportunities and shaping the future of entertainment across the continent.

Mobile Gaming: Accessible and Flourishing

An essential factor driving Africa's gaming boom is the widespread adoption of mobile technology, marking a significant leap forward in the continent's digital transformation. As emphasised in a comprehensive report by The Exchange Africa, Africa has bypassed traditional gaming platforms, embracing mobile devices as the primary means for accessing gaming experiences. This massive shift has altered gaming by making it accessible to millions across diverse demographics, from urban centres to remote rural areas. Mobile devices have emerged as the primary gateway to a sizable range of gaming genres, from casual puzzles to immersive multiplayer adventures, catering to varying preferences and levels of engagement.

Economic Opportunities and Digital Payment Solutions

The economic potential of Africa's gaming industry is becoming increasingly evident, propelled by a confluence of factors, including innovative digital payment solutions and growing consumer engagement. As highlighted by Quartz Africa, the continent is positioned to emerge as the world's fastest-growing video game market in the coming years. This growth trajectory is significantly bolstered by the widespread adoption of mobile money platforms and fintech solutions, which have revolutionised how gamers interact with and monetise their gaming experiences. These platforms facilitate seamless in-game transactions and offer flexible monetisation strategies, allowing developers to tailor their offerings to diverse consumer preferences across the continent.

The abundance of smartphones and ongoing enhancements in internet infrastructure have catalysed gaming's evolution into a mainstream entertainment medium throughout Africa. This accessibility has fostered widespread participation in gaming and nurtured a vibrant ecosystem of developers, publishers, and content creators eager to innovate and cater to the continent's diverse gaming community. Furthermore, the seamless integration of mobile gaming platforms has facilitated social connectivity and community engagement, transcended geographical barriers and fostered virtual communities united by shared interests and interactive gaming experiences.

Moreover, integrating localised payment methods has played a pivotal role in expanding access to gaming content and services, overcoming traditional barriers to entry, such as lack of access to international payment systems. This has democratised access to gaming and catalysed the region's burgeoning digital economy by empowering developers to tap into new revenue streams and capitalise on the growing digital literacy and connectivity among African consumers.

As Africa continues to embrace mobile technology as a pivotal driver of social and economic progress, the gaming industry stands at the forefront of this digital revolution. The convergence of accessibility, connectivity, and diverse content offerings underscores the transformative impact of mobile technology on shaping entertainment preferences and consumer behaviours across the continent. With mobile gaming poised to expand its footprint further, Africa's gaming landscape is set to thrive, offering boundless opportunities for innovation, entrepreneurship, and cultural expression in the digital age.

Online Gaming: A Technology-Based Entertainment Revolution

The evolution of online gaming has been instrumental in shaping Africa's gaming landscape. As highlighted in Telecom Review Africa, advancements in internet infrastructure have facilitated the rise of online multiplayer gaming, connecting players across vast distances and fostering vibrant gaming communities. This shift has enhanced the social aspect of gaming and opened new avenues for competitive esports and interactive gaming experiences. Platforms like Twitch and local streaming services have amplified the visibility of African gamers, showcasing their skills on a global stage and attracting international interest in regional gaming scenes.

Potential and Opportunities for Growth

The African gaming industry presents immense potential for further expansion and innovation as it continues to harness technological advancements and embrace new opportunities. Techpoint Africa underscores the sector's burgeoning possibilities, spanning various domains such as game development, publishing, esports events, and gaming hardware. This diverse landscape fosters economic growth and enhances cultural expression and digital literacy across the continent.

Governments and private sector stakeholders increasingly recognise the pivotal role of gaming in the digital economy, prompting investments in infrastructure development and initiatives that support local talent. By fostering an environment conducive to creativity and entrepreneurship through funding and incubation programs, stakeholders are laying the foundation for a sustainable gaming ecosystem. This proactive approach stimulates job creation and empowers African developers and content creators to innovate and compete globally.

As Africa positions itself as a critical player in the global gaming arena, the industry's expansion is set to drive socio-economic transformation, bridging digital divides and empowering communities through interactive entertainment. By leveraging technological advancements and nurturing local talent, the African gaming industry is poised to shape the future of digital innovation, offering a platform for diverse voices and narratives to thrive in the digital age.

Mercy Sharon Editorial Manager & Journalist

iGaming AFRIKA

In conclusion, technology has emerged as a catalyst for transformation within Africa's gaming industry, propelling it onto the global stage and reshaping entertainment norms across the continent. As connectivity continues to improve and digital innovations evolve, Africa stands poised to further capitalise on its gaming potential, offering unique opportunities for stakeholders and enthusiasts alike. By leveraging technology to bridge digital divides and empower local talent, Africa's gaming industry is expanding and redefining the future of interactive entertainment on a global scale.

how you plan to contribute to its growth and development in your new role?

hank you, it’s an honour to work with an outstanding local team and global BMM leaders Martin Storm, Chief٪Executive٪Ofﬁcer;٪Kirk٪White,٪President٪of٪ Land-Based٪Gaming;٪and٪Marzia٪Turrini,٪President٪ of Digital Gaming. Together, we are focused on advancing our business in Africa. My vision for the African gaming industry is to see it continue to grow and become even stronger. The industry is enjoying such a remarkable surge and becoming so vibrant and robust.

We’re focused on helping Africa’s regulators, operators, and suppliers meet the demands of that growth through world-class٪testing,٪certiﬁcation,٪inspections,٪and٪consultation services. For the new and emerging markets of Nigeria, Botswana, Namibia, Kenya, Uganda, Mozambique, and Ghana, we’re here to help and provide guidance as they solidify their regulatory frameworks and launch or expand their gaming programs, both online and land-based.

With decades of experience in the gaming industry, from being a casino count and admin clerk to Senior Vice President, what inspired٪you٪to٪pursue٪a٪career٪in٪this٪ﬁeld,٪and٪how٪has٪your٪ journey evolved over the years, leading to your current position at BMM Testlabs?

I grew up in a small town called Margate on the Kwazulu South٪Coast٪and٪I٪ﬁnished٪high٪school٪in٪1989.٪After٪that,٪I٪ went to study law. As I was doing that, my parents, especially my dad, encouraged me to get a job while I was studying. I applied at Wild Coast Sun Casino, and it was meant to be a part-time job. While I was there, I saw that there were so

Driving Growth and Innovation A Vision

for Africa's Gaming Industry

In a conversation with iGaming AFRIKA Magazine, Zeena Rossouw, Senior Vice President of Africa at BMM Testlabs, shares her vision for the burgeoning gaming industry across the continent. With extensive experience in the gaming sector and a passionate commitment to integrity and innovation, Zeena discusses her role in advancing regulatory compliance, promoting responsible gaming, and fostering diversity within the industry. As the landscape of gaming in Africa continues to evolve, Zeena highlights the opportunities and challenges that lie ahead, emphasising the importance of strong partnerships, cutting-edge technology, and inclusive growth to ensure a sustainable and thriving future for gaming across Africa.

Ukuaji wa Uendeshaji na Ubunifu

Maono kwa Sekta ya Michezo ya Kubahatisha barani Afrika

Katika mazungumzo na Jarida la IGaming AFRIKA, Zeena Rossouw, Makamu wa Rais Mwandamizi wa Afrika katika BMM Testlabs, anashiriki maono yake kwa tasnia inayokua ya michezo ya kubahatisha barani kote. Akiwa na uzoefu mkubwa katika sekta ya michezo ya kubahatisha na kujitolea kwa dhati kwa uadilifu na uvumbuzi, Zeena anajadili jukumu lake katika kuendeleza utiifu wa udhibiti, kukuza michezo ya kubahatisha inayowajibika, na kukuza utofauti ndani ya tasnia. Huku mazingira ya michezo ya kubahatisha barani Afrika yakiendelea kubadilika, Zeena anaangazia fursa na changamoto zinazokuja mbeleni, akisisitiza umuhimu wa ushirikiano thabiti, teknolojia ya kisasa, na ukuaji jumuishi ili kuhakikisha mustakabali endelevu na unaostawi wa michezo ya kubahatisha kote barani Afrika.

Hongera kuhusu kupandishwa cheo kwako hivi majuzi mwaka jana hadi Makamu wa Rais Mwandamizi, Afrika katika BMM Testlabs! Je, unaweza kushiriki nasi maono yako kwa tasnia ya michezo ya kubahatisha barani Afrika na jinsi unavyopanga kuchangia ukuaji na maendeleo yake katika jukumu lako jipya?

sante, ni heshima kufanya kazi na timu bora ya ndani na viongozi wa kimataifa wa BMM Martin Storm,٪Aﬁsa٪Mkuu٪Mtendaji;٪Kirk٪White,٪Rais٪wa٪ Michezo٪ya٪Kubahatisha٪kwa٪Msingi٪wa٪Ardhi;٪na٪ Marzia Turrini, Rais wa Michezo ya Kubahatisha Dijitali. Kwa pamoja, tunalenga kuendeleza biashara yetu barani Afrika. Maono yangu kwa tasnia ya michezo ya kubahatisha ya Kiafrika ni kuona inaendelea kukua na kuwa na nguvu zaidi. Sekta hiyo inafurahia kuongezeka kwa kushangaza na kuwa hai na thabiti.

We’re inalenga kusaidia wadhibiti, waendeshaji na wasambazaji wa Africa’s kukidhi mahitaji ya ukuaji huo kupitia upimaji wa kiwango cha kimataifa, uidhinishaji, ukaguzi na huduma za mashauriano. Kwa masoko mapya na yanayoibukia ya Nigeria, Botswana, Namibia, Kenya, Uganda, Msumbiji na Ghana, tuko hapa kusaidia na kutoa mwongozo wanapoimarisha mifumo yao ya udhibiti na kuzindua au kupanua programu zao za michezo ya kubahatisha, mtandaoni na ardhini. msingi.

Ukiwa na uzoefu wa miongo kadhaa katika tasnia ya michezo ya kubahatisha, kutoka kuwa hesabu ya kasino na karani msimamizi hadi Makamu Mkuu wa Rais, ni nini kilikuhimiza kutafuta taaluma katika uwanja huu, na safari yako imebadilika vipi kwa miaka mingi, na kusababisha nafasi yako ya sasa. kwenye BMM Testlabs?

Nililelewa katika mji mdogo uitwao Margate kwenye Pwani ya Kusini ya Kwazulu na nilimaliza shule ya upili mnamo 1989.٪Baada٪ya٪hapo,٪nilienda٪kusoma٪sheria.٪Nilipokuwa٪ nikifanya hivyo, wazazi wangu, hasa baba yangu, walinitia

Congratulations on your recent promotion last year to Senior Vice President, Africa at BMM Testlabs! Could you share with us your vision for the gaming industry in Africa and

many different departments within the casino and that you could make an entire career in the gaming industry. So,٪the٪industry٪just٪grew٪on٪me,٪and٪I٪didn’t٪ﬁnish٪my٪legal٪ degree, but I have been in compliance, management, and training my whole career.

As the Senior Vice President of Africa and a woman, what are some of the key challenges and opportunities you foresee for the gaming sector in Africa, particularly in terms of regulatory compliance, technological advancements, and market expansion?

moyo kupata kazi nilipokuwa nikisoma. Nilituma maombi kwenye Kasino ya Wild Coast Sun, na ilikusudiwa kuwa kazi ya muda. Nilipokuwa huko, niliona kwamba kulikuwa na idara nyingi tofauti ndani ya kasino na kwamba unaweza kufanya kazi nzima katika tasnia ya michezo ya kubahatisha. Nilipendana na tasnia hii, na sikumaliza digrii yangu ya sheria, lakini nimekuwa katika kufuata, usimamizi, na kufundisha kazi yangu yote.

COVID was probably the biggest challenge for me, being the leader of the South African Business and responsible for the employees' and clients’ needs. I’m like the ‘mother hen’٪of٪BMM’s٪Africa٪ofﬁce,٪and٪the٪thought٪of٪losing٪any٪ team members through furlough or reduction was just unacceptable to me. Because of the tremendous support of our global leadership, we were able to keep all our staff working while many gaming employees elsewhere were furloughed or laid off. And during the COVID slowdown, we found other things to do and were able to work on operational٪efﬁciencies,٪staff٪training,٪and٪planning٪for٪enhanced٪ market and client support.

You recently highlighted the importance of integrity and honesty as well as responsible gambling, especially among employees at the BiG Africa Summit. How does BMM Testlabs support this stance, and how do you ensure it is something that your employees follow as well?

Kama Makamu Mkuu wa Rais wa Afrika na mwanamke, ni changamoto gani na fursa muhimu unazoziona kwa sekta ya michezo ya kubahatisha barani Afrika, hasa katika masuala ya kufuata udhibiti, maendeleo ya kiteknolojia na upanuzi wa

COVID ilikuwa changamoto kubwa kwangu, kuwa kiongozi wa Biashara ya Afrika Kusini na kuwajibika kwa mahitaji ya wafanyikazi٪na٪wateja.٪Mimi٪ni٪kama٪‘mama٪wa٪oﬁsi٪ya٪ BMM’s Africa, na wazo la kupoteza washiriki wowote wa timu kwa muda wa mapumziko au kupunguzwa halikukubaliana na mimi. Kwa sababu ya uungwaji mkono mkubwa wa uongozi wetu wa kimataifa, tuliweza kusitiri wafanyakazi wetu wote wafanye kazi huku wafanyakazi wengi wa michezo ya kubahatisha mahali pengine wakiachishwa kazi. Na wakati wa kupungua kwa COVID, tulipata mambo mengine ya kufanya na tuliweza kufanyia kazi ufanisi wa uendeshaji, mafunzo ya wafanyakazi, na kupanga kwa ajili ya kuimarishwa kwa usaidizi wa soko na mteja.

onesty٪and٪integrity٪are٪all٪I٪have٪as٪Zeena;٪that٪is٪my٪ brand. Within BMM Testlabs, since we test for so many clients, many of whom are competitors, we must have integrity, independence, and impartiality. BMM is accredited with the South African Accreditation Body (SANAS), and they come in and audit us on our ISO/IEC17025٪and٪ISO/IEC٪17020٪accreditation٪annually.

Hivi majuzi uliangazia umuhimu wa uadilifu na uaminifu pamoja na kamari inayowajibika, haswa miongoni mwa wafanyikazi katika Mkutano wa BiG Africa. Je, BMM Testlabs inaunga mkono aje msimamo huu, na unahakikishaje kuwa ni jambo ambalo wafanyakazi wako wanafuata pia?

It is very important that we remain independent and impartial in our work with regulators, suppliers, and operators and that we are driven by evidence. Our company mission is to strengthen the gambling industry to protect all who gamble. Integrity is one of the most fundamental ways that we protect the gambling industry, and it is the primary role of an independent test lab is integrity.

Regarding responsible gaming, BMM Testlabs’ sister company,٪RG24seven٪Virtual٪Training,٪provides٪free٪Responsible Gaming training to gaming employees worldwide. I encourage regulators, manufacturers, and operators to take advantage of this compliance-grade curriculum that teaches learners the signs and symptoms, how to address problem gambling in the workplace, details on setting limits, self-exclusion programs, cultural considerations, who it can affect, and where to get help.

How do you manage internal company politics? Ensuring that the disputes among your employees do not interfere with their well-being and performance at work.

That is a good question, and I think it is an issue in many companies. I won’t deny that we have politics, but it is such a٪non-issue٪as٪conﬂict٪is٪good٪because٪it٪shows٪that٪people٪ still care enough about their jobs to disagree! Here in South Africa, we have a very diverse and multicultural mixed generation of people and it’s not always easy to keep such a diverse team happy, but I believe that we have found the perfect balance.

We have regular staff meetings and social functions every second month or whenever the business demands allow us to, and it’s good for staff morale. Our South African team loves to line dance, which is great fun and full of laughs.

aminifu٪na٪uadilifu٪ni٪yote٪niliyo٪nayo٪kama٪Zeena;٪ hiyo ni chapa yangu. Ndani ya BMM Testlabs, kwa kuwa tunajaribu wateja wengi, ambao wengi wao ni washindani, lazima tuwe na uadilifu, uhuru, na kutopendelea. BMM imeidhinishwa na Shirika la Uidhinishaji la Afrika Kusini (SANAS), na wanakuja na kutukagua kuhusu٪uidhinishaji٪wetu٪wa٪ISO/IEC17025٪na٪ISO/IEC٪ 17020٪kila٪mwaka.

Ni muhimu sana kwamba tubaki huru na bila upendeleo katika kazi yetu na wadhibiti, wasambazaji, na waendeshaji na kwamba tunaendeshwa na ushahidi. Dhamira ya kampuni yetu ni kuimarisha tasnia ya kamari ili kuwalinda wote wanaocheza kamari. Uadilifu ni mojawapo ya njia za kimsingi ambazo tunalinda tasnia ya kamari, na ni jukumu la msingi la maabara huru ya majaribio ni uadilifu.

Kuhusu michezo ya kubahatisha inayowajibika, kampuni dada٪ya٪BMM٪Testlabs’,٪RG24seven٪Virtual٪Training,٪hutoa٪ mafunzo ya Uwajibikaji bila malipo kwa wafanyakazi wa michezo ya kubahatisha duniani kote. Ninawahimiza wadhibiti, watengenezaji, na waendeshaji kuchukua fursa ya mtaala huu wa daraja la kufuata ambao hufundisha wanafunzi ishara na dalili, jinsi ya kushughulikia shida ya kamari mahali pa kazi, maelezo juu ya kuweka mipaka, programu za kujitenga, mazingatio ya kitamaduni, ni nani anayeweza. kuathiri, na wapi kupata msaada.

Je, unasimamia vipi siasa za kampuni za ndani? Kuhakikisha kwamba migogoro kati ya wafanyakazi wako haiingiliani na ustawi wao na utendaji kazi.

Hilo ni swali zuri, na nadhani ni suala katika makampuni mengi. Sitakataa kuwa tuna siasa, lakini ni suala lisilo la kawaida kwani migogoro ni nzuri kwa sababu inaonyesha kuwa watu bado wanajali vya kutosha kuhusu kazi zao kutokubaliana!

Hapa Afrika Kusini, tuna kizazi cha watu mchanganyiko wa tamaduni tofauti na sio rahisi kila wakati kuweka timu tofauti kama hiyo furaha, lakini ninaamini kuwa tumepata usawa kamili.

BMM Testlabs is recognised for its expertise in testing and certiﬁcation٪services٪for٪gaming٪products.٪Could٪you٪tell٪us٪ more about the company's approach to ensuring compliance with regulatory standards and fostering the need to push your clients to maintain products that do not endanger the players while promoting responsible gaming standards in the gaming market?

e have a committee for technical standards within South Africa, called EDCOM, which is the Gaming Technical Standards Editorial Committee. I have served on that committee for٪about٪15٪years.٪We٪review٪and/or٪rewrite٪the٪technical٪ standards to make sure they are as up to date as possible. The challenge we have is that once we’ve made the changes or updates, they must go through public participation and approval from the government, which slows things down a lot and often puts us behind innovation. However, the foundation we have for this committee is excellent as we have a representative from each of the nine provincial regulators, the National Gambling Board, the South African Bureau of Standards, operators, manufacturers, and test labs. It’s a pity we are not able to get together more٪often٪or٪move٪changes٪quicker٪for٪the٪beneﬁt٪of٪the٪ industry.

What we do in the interim to keep up with innovation at the BMM is, we can take all the existing technical standards and requirements as well as expertise from our BMM Global team and formulate a test plan for that product. So, if something is coming into the country and it is brand new, we create a test plan and then we can consult with regulators and whoever else wants to be involved to discuss٪speciﬁc٪regulations٪and٪requirements.٪٪This٪is٪then٪ added to the test plan, and we go ahead with testing.

We work very closely with regulators, including other African gaming boards like Uganda, where they have sent us a draft of their requirements, and we review the proposed regulations from a technical perspective and give them input.

The advice I can give to regulators is to lean on BMM for professional٪technical٪advice٪as٪they٪are٪drafting,٪reﬁning,٪ or putting new regulations in place or if they need help streamlining operations. We are here to help, and we have supported a number of gaming boards over the years.

“ ”

Tuna mikutano ya mara kwa mara ya wafanyikazi na shughuli za kijamii kila mwezi wa pili au wakati wowote mahitaji ya biashara yanaturuhusu, na ni nzuri kwa ari ya wafanyikazi. Timu yetu ya Afrika Kusini inapenda kucheza dansi, ambayo ni ya kufurahisha na iliyojaa vicheko.

BMM Testlabs inatambuliwa kwa utaalamu wake katika kupima na huduma za uthibitishaji kwa bidhaa za michezo ya kubahatisha. Je, unaweza kutuambia zaidi kuhusu mbinu ya kampuni ya kuhakikisha utiifu wa viwango vya udhibiti na kukuza hitaji la kuwasukuma wateja wako kudumisha bidhaa ambazo hazihatarishi wachezaji huku ukikuza viwango vinavyowajibika vya michezo ya kubahatisha katika soko la michezo ya kubahatisha?

Tuna kamati ya viwango vya kiufundi nchini Afrika Kusini, inayoitwa EDCOM, ambayo ni Kamati ya Uhariri wa Viwango vya Kiufundi vya Michezo ya Kubahatisha. Nimehudumu katika kamati hiyo kwa takriban٪miaka٪15.٪Tunakagua٪na/au٪kuandika٪upya٪viwango٪vya٪ kiufundi ili kuhakikisha kuwa vimesasishwa iwezekanavyo.

Changamoto tuliyo nayo ni kwamba mara tu tumefanya mabadiliko au masasisho, lazima yapitie ushiriki wa umma na idhini kutoka kwa serikali, ambayo hupunguza mambo sana na mara nyingi hutuweka nyuma ya uvumbuzi. Hata hivyo, msingi tulionao kwa kamati hii ni bora kwani tuna mwakilishi kutoka kwa kila mmoja wa wadhibiti tisa wa mkoa,٪Bodi٪ya٪Kitaifa٪ya٪Kamari,٪Oﬁsi٪ya٪Viwango٪ya٪Afrika٪ Kusini, waendeshaji, watengenezaji na maabara za majaribio. Inasikitisha kwamba hatuwezi kukusanyika mara nyingi zaidi au kuhamisha mabadiliko haraka kwa faida ya tasnia.

Tunachofanya kwa muda ili kuendana na uvumbuzi katika BMM ni, tunaweza kuchukua viwango na mahitaji yote ya kiufundi yaliyopo pamoja na utaalamu kutoka kwa timu yetu ya BMM Global na kuunda mpango wa majaribio wa bidhaa hiyo. Kwa hivyo, ikiwa kitu kinakuja nchini na ni kipya kabisa, tunaunda mpango wa majaribio na kisha tunaweza kushauriana na wadhibiti na yeyote mwingine anayetaka kuhusika ili kujadili kanuni na mahitaji maalum. Hii basi huongezwa kwa mpango wa jaribio, na tunaendelea na majaribio.

Tunafanya kazi kwa karibu sana na wadhibiti, ikiwa ni pamoja na bodi nyingine za michezo ya kubahatisha za Kiafrika kama Uganda, ambapo wametutumia rasimu ya mahitaji yao, na tunapitia kanuni zilizopendekezwa kwa mtazamo wa kiufundi na kuwapa maoni. Ushauri ninaoweza kuwapa wadhibiti ni kuegemea BMM kwa ushauri wa kitaalamu wa kiufundi kwani wanatayarisha, kuboresha, au kuweka kanuni mpya au ikiwa wanahitaji usaidizi wa kurahisisha shughuli. Tuko hapa kusaidia, na tumesaidia idadi ya bodi za michezo ya kubahatisha kwa miaka mingi.

What would you say is the importance of testing especially for the operators who are yet to start implementing testing tools or those who have not yet explored working with testing labs like BMM Testlabs?

any operators may not be used to working as closely with their independent test lab because they might be operating in countries that have not required the to South Africa, they see it as a hindrance to their business. I don’t think they realise how much support our team can provide. We can advise on best practices and help preempt any issues that could arise. It’s a good thing to do as a business owner in the gambling industry and a requireproduct is tested and compliant.

You've been actively involved in promoting diversity and inclusion within the gaming industry, as evidenced by your participation in initiatives like Women in Gaming. How do you believe diversity contributes to the success and sustainability of the gaming sector, and what steps can companies take to create more inclusive environments?

I believe if you bring a whole lot of people who are similar around a boardroom table, you will get advice that is all similar. I like to be surrounded by all shapes, sizes, cultures, colours, genders, and generations.

When it comes to age, at times, people don’t take young people seriously. That was my biggest challenge when I

anything I had to say because I was still young -- but you never know, maybe I had a good idea. So, I think it’s very important for every company to have diversity because you get different views, and you ultimately build a stronger brand.

What would you say is the importance of brands giving opportunities to those who are not within the industry? Most people assume that this is gaming, and they are required to have gaming experience to join the industry. How do you approach this as a company?

where I worked, and I’m proud to say that the program continues still today. They invite young people to join straight out of university, and when they are close to getting their degree, they bring them on a year's learnership, and this feeds the industry with new talent.

In my previous job, we sent learners to casinos to learn about the industry. That learnership is something I want to do at BMM Testlabs as well and we are currently recruiting. We advertise on LinkedIn, and we also go to the universities and put up notices.

because many industry people are not technical. In fact,dence the industry has in BMM!

Ungesema nini ni umuhimu wa kupima hasa kwa waendeshaji ambao bado hawajaanza kutekeleza zana za kupima au wale ambao bado hawajagundua kufanya kazi na maabara za kupima kama vile BMM Testlabs?

Waendeshaji wengi huenda wasitumike kufanya kazi kwa karibu na maabara yao huru ya majaribio kwa sababu wanaweza kuwa wanafanya kazi katika nchi ambazo hazijahitaji kiwango sawa cha majaribio na uidhinishaji. Kwa hiyo, wanapokuja Afrika Kusini, wanaona kuwa ni kikwazo kwa biashara zao.

Sidhani kama wanatambua ni kiasi gani cha msaada ambacho timu yetu inaweza kutoa. Tunaweza kushauri kuhusu mbinu bora na kusaidia kuzuia masuala yoyote yanayoweza kutokea. Ni jambo zuri kufanya kama mmiliki wa biashara katika tasnia ya kamari na hitaji katika maeneo

bidhaa yako inajaribiwa na kufuata sheria.

Umeshiriki kikamilifu katika kukuza utofauti na ujumuishaji ndani ya tasnia ya michezo ya kubahatisha, kama inavyothibitishwa na ushiriki wako katika mipango kama vile Wanawake katika Michezo ya Kubahatisha. Je, unaaminije utofauti unachangia mafanikio na uendelevu wa sekta ya michezo ya kubahatisha, na ni hatua gani ambazo makampuni yanaweza kuchukua ili kuunda mazingira jumuishi zaidi?

Ninaamini ukileta watu wengi wanaofanana karibu na meza ya chumba cha mikutano, utapata ushauri unaofanana. Ninapenda kuzungukwa na maumbo, saizi, tamaduni, rangi, jinsia na vizazi vyote.

Linapokuja suala la uzee, nyakati fulani, watu hawachukulii vijana kwa uzito. Hiyo ilikuwa changamoto yangu kubwa

mtu ambaye angesikiliza chochote nilichopaswa kusema kwa sababu nilikuwa bado mdogo -- lakini huwezi kujua, labda nilikuwa na wazo zuri. Kwa hivyo, nadhani ni muhimu sana kwa kila kampuni kuwa na utofauti kwa sababu unapata maoni tofauti, na hatimaye unaunda chapa yenye nguvu zaidi.

Ungesema nini ni umuhimu wa chapa kutoa fursa kwa wale ambao hawako ndani ya tasnia? Watu wengi huchukulia kuwa hii ni michezo ya kubahatisha, na wanatakiwa kuwa na uzoefu wa michezo ya kubahatisha ili kujiunga na tasnia. Je, unaichukuliaje hii kama kampuni?

kampuni niliyofanya kazi, na ninajivunia kusema kwamba programu inaendelea hadi leo. Wanawaalika vijana kujiunga moja kwa moja kutoka chuo kikuu, na wanapokaribia kupata digrii zao, huwaleta kwenye mafunzo ya mwaka mmoja, na hii hulisha tasnia na talanta mpya.

Katika kazi yangu ya awali, tulituma wanafunzi kwenye kasino ili kujifunza kuhusu tasnia. Uanafunzi huo ni jambo ninalotaka kufanya katika BMM Testlabs pia na kwa sasa tunaajiri. Tunatangaza kwenye LinkedIn, na pia tunaenda vyuo vikuu na kuweka arifa.

Ninaona tasnia sasa inalisha kutoka kwa maabara za majaribio kwa sababu watu wengi wa tasnia sio wa kiufundi. Kwa kweli, wako katika mashirika ya udhibiti, ambayo inaonyesha tu imani ambayo tasnia ina imani katika BMM!

If I think back to many years ago and compare it with now, I can see a major change. There are so many more women in percent of our staff are women. Even in traditionally male-dominated technical roles, we’re attracting more women. For women and men and I believe that it’s what makes a business successful and well-balanced. What is the importance of mentorship and sponsorship to identify talent and promote women within the indusJe, umuhimu wa ushauri na ufadhili ni nini ili kutambua vipaji na kukuza wanawake ndani ya sekta hiyo?

kumu ya kiufundi yanayotawaliwa na wanaume, tunavutia wanawake zaidi. Kwa mfano, hivi majuzi tuliajiri wapimaji watano, watatu kati yao ni wanawake. Nina shauku kubwa ya kuweka uwiano mzuri wa wanawake na wanaume na ninaamini kuwa ni nini hufanya biashara kufanikiwa na kusawazisha vizuri.

What would be your closing remarks?

I am very proud of how far the industry has come and myself personally. I have spent my career in gaming, and it’s my life. This is a wonderful industry that allows you to travel, meet new people, and learn.

I think our industry can also do more on responsible gaming, job creation, and learnership sides. I would also like to see all our regulators work even more regulations up to date with technology. It would make life easier for the manufacturers and suppliers when it comes to meeting the requirements of each jurisdiction.

It costs money to develop products, and when suppliers must meet so many different regulatory requirements for each jurisdiction, product development and innovation can become quite expensive. Let’s work together as an industry to continue to advance innovation and promote growth, and most of all, protect all who gamble through an overriding focus on responsibility and integrity.

Je, maneno yako ya kufunga yangekuwaje?

tumia kazi yangu katika michezo ya kubahatisha, na ni maisha yangu. Hii ni tasnia nzuri ambayo hukuruhusu

Nadhani tasnia yetu inaweza pia kufanya zaidi kwenye michezo ya kubahatisha inayowajibika, kuunda kazi, na pande za wanafunzi. Ningependa pia kuona wadhibiti wetu wote wakifanya kazi kwa ushirikiano zaidi, kutafuta msingi wa pamoja na kusasisha kanuni zao na teknolojia. Ingerahisisha maisha kwa watengenezaji na wasambazaji linapokuja suala la kukidhi mahitaji ya kila eneo la mamlaka. Inagharimu pesa kutengeneza bidhaa, na wakati wasambazaji lazima watimize mahitaji mengi tofauti ya udhibiti kwa kila eneo la mamlaka, ukuzaji wa bidhaa na uvumbuzi unaweza kuwa ghali kabisa.

Tufanya kazi kwa pamoja kama tasnia ili kuendelea kuendeleza uvumbuzi na kukuza ukuaji, na zaidi ya yote, kuwalinda wote wanaocheza kamari kupitia mkazo mkuu wa uwajibikaji na uadilifu.

Z na Ro ouw

Senior Vice President of Africa at BMM Testlabs.

The Future of iG aming in Africa

Insights on Pragmatic Play ’s Expansion and Product Offerings

In the rapidly evolving iGaming landscape, Africa has emerged as a key growth market, attracting global attention for its dynamic potential. In an exclusive interview with iGaming Afrika magazine, Rami Abi Ramia, Vice President Operations Africa at ARRISE powering Pragmatic Play, shares insights into the significance of the African market for Pragmatic Play, the strategies that drive success in the region, and the innovative products that are resonating with players across the continent. From localised content to pioneering game releases, Rami discusses how Pragmatic Play is shaping the future of iGaming in Africa.

How important a market is Africa to Pragmatic Play?

frica is emerging as a key growth market for the industry, with countries such as South Africa, Kenya, Nigeria, and Ghana becoming ever more prominent in the world of iGaming. Supplying player-favourite content to operators in regulated markets across the globe, Pragmatic Play recognises the continent's long-term potential.

What does it take to succeed in Africa?

As in other markets, Pragmatic Play games have an established fan base in Africa, and they are growing in popularity. There isn’t a secret to this success. The games must always be designed to a high standard, striking a balance between original and proven mechanics and features, while catering to the target audience. It is essential, for example, that all games are optimised for mobile devices, given Africa’s size and infrastructure. Localisation is important too, as it is in so many markets. But ultimately, the games need to be fun to play. Pragmatic Play also partners with leading operators in the market, having established supply deals with the likes of Bongobongo, Hollywoodbets, World Sports Betting, Supabets, Premierbet, Play.co.za, Betfounders, Yesplay, Odibet, 10Bet, Betika and playTSOGO. All of this and more helps to build trust and engagement with players.

Different African nations demand products that are uniquely different from what is consumed elsewhere. As a global supplier, how does Pragmatic Play maintain the balance?

Pragmatic Play prioritises localised content that resonates with specific audiences. Its strategy involves collaborating closely with local experts to understand regional nuances, incorporating authentic themes and elements that cater to diverse tastes. While Pragmatic Play is active globally, it doesn’t have a one-size-fits-all approach. Instead, it tailors its products for each market, ensuring a blend of innovation and cultural relevance. This balance ensures Pragmatic Play’s offering can thrive in Africa.

Pragmatic Play always seems to be ahead of the game when it comes to product releases. What can Africa look forward to next? And what kind of reception has there been for non-traditional games such as Spaceman and Big Bass Crash?

Players in Africa can expect more of the same in terms of great Slots and Live Casino content. Bow of Artemis and Wisdom of Athena 1000 are among many brilliant games to watch in the coming weeks and months. Crash games and other non-traditional titles are staple products in new and emerging markets, so it should come as no surprise that both Spaceman and Big Bass Crash have resonated extremely well with players in Africa. Pragmatic Play will very soon introduce a third thrilling Crash game to its portfolio.

Why are Pragmatic Play Live Casino games such as Sweet Bonanza CandyLand and Vegas Ball Bonanza must-have products for operators in Africa?

Pragmatic Play’s Live Casino game shows, which include Sweet Bonanza CandyLand and Vegas Ball Bonanza, are highly immersive and original titles. Sweet Bonanza CandyLand is based on the hugely popular Pragmatic Play Slot, Sweet Bonanza. It’s a visually stunning and entertainment-packed game show that features three mouthwatering bonus games. As with all Pragmatic Play game shows, Vegas Ball Bonanza is completely different – not only in look and feel but also in its gameplay. This exciting and dynamic game show features lucky numbers and bonus multipliers. Pragmatic Play supplies a diverse range of classic table games and novel game shows, ensuring all types of players can find a game they love.

Rami Abi Ramia

President

Players in Africa can expect more of the

Which are some of the most popular slots and casino games on your platform in the major gambling countries in Africa?

The aforementioned Sweet Bonanza CandyLand and its Slot counterpart, Sweet Bonanza, are some of Pragmatic Play’s best-performing titles in Africa. Sugar Rush with its sweet-themed content is another hit, proving sticky with players across the globe. Spaceman is another top performer in terms of player numbers, and the ever-expanding Big Bass series of games is universally popular.

Players across Africa have also embraced Pragmatic Play’s Live Casino and Virtual Sports titles, which offer a unique gaming experience.

And of course, there’s the global hit Gates of Olympus, which has an ardent fan base in Africa, while Hot to Burn is also popular currently.

How does Pragmatic Play ensure that its products meet fair play standards?

ragmatic Play’s products undergo rigorous development and testing to ensure that the outcome of each game is random. Certified and licensed in more than 40 jurisdictions across the globe, Pragmatic Play places a huge emphasis on the fairness of its games. RTP (return to player) is calculated over millions of spins and the RNG (random number generator) is independently certified to produce random results on every spin.

Would you recommend that more operators invest in Africa? Give a reason for your answer.

Investing in the African iGaming market presents a strategic opportunity for operators seeking growth and diversification. Africa is a continent of immense potential, with a burgeoning population and an increasing appetite for online entertainment. As in Latin America, it’s important to treat each country individually, supporting regulators as the market matures.

The diverse player demographics and evolving regulatory landscape across Africa offer a chance for operators to establish a strong presence and build lasting relationships. Plus, by tailoring offerings to local preferences and collaborating with industry experts, operators can not only tap into a vast and growing market but also contribute to the development of iGaming in Africa.

“ Pragmatic Play’s Live Casino game shows, which include Sweet Bonanza CandyLand and Vegas Ball Bonanza, are highly immersive and original titles. Sweet Bonanza CandyLand is based on the hugely popular Pragmatic Play Slot, Sweet Bonanza.

”

Mustakabali wa IGaming barani Afrika

Maarifa kuhusu Upanuzi wa Pragmatic Play ’s na Matoleo ya Bidhaa

Katika mazingira ya iGaming yanayoendelea kwa kasi, Afrika imeibuka kama soko kuu la ukuaji, na kuvutia tahadhari ya kimataifa kwa uwezo wake wa nguvu. Katika mahojiano ya kipekee na jarida la iGaming Afrika, Rami Abi Ramia, Makamu wa Rais Operesheni Afrika katika ARRISE inayoendesha Pragmatic Play, anashiriki maarifa juu ya umuhimu wa soko la Afrika la Pragmatic Play, mikakati inayoleta mafanikio katika kanda, na bidhaa za ubunifu ambazo zinawavutia wachezaji kote barani. Kuanzia maudhui yaliyojanibishwa hadi matoleo ya awali ya mchezo, Rami anajadili jinsi Pragmatic Play inavyounda mustakabali wa iGaming barani Afrika.

Je, ni muhimu kiasi gani soko la Afrika kwa Pragmatic Play?

frika inaibuka kama soko kuu la ukuaji wa tasnia, huku nchi kama Afrika Kusini, Kenya, Nigeria, na Ghana zikizidi kuwa maarufu katika ulimwengu wa iGaming. Inasambaza maudhui yanayopendwa na wachezaji kwa maopereta katika masokoyanayodhibitiwa kote ulimwenguni, Pragmatic Play inatambua uwezo wa muda mrefu wa bara.

Inachukua nini kufanikiwa barani Afrika?

Kama ilivyo katika masoko mengine, michezo ya Pragmatic Play ina mashabiki wengi barani Afrika, na inazidi kupata umaarufu. Hakuna siri ya mafanikio haya. Ni lazima michezo iundwe kwa kiwango cha juu kila wakati, ikiweka usawa kati ya mechanics na vipengele asili na vilivyothibitishwa, huku ikihudumia hadhira inayolengwa. Ni muhimu, kwa mfano, kwamba michezo yote imeboreshwa kwa ajili ya vifaa vya mkononi, kutokana na ukubwa na miundombinu ya Afrika. Ujanibishaji ni muhimu pia, kama ilivyo katika masoko mengi. Lakini hatimaye, michezo inahitaji kufurahisha kucheza.

Pragmatic Play pia inashirikiana na maopereta wakuu sokoni, baada ya kuanzisha mikataba ya ugavi na watu kama Bongobongo, Hollywoodbets, World Sports Betting, Supabets, Premierbet, Play.co.za, Betfounders, Yesplay, Odibet, 10Bet, Betika na playTSOGO. Haya yote na zaidi husaidia kujenga uaminifu na ushirikiano na wachezaji.

Mataifa tofauti ya Afrika yanadai bidhaa ambazo ni tofauti kipekee na zinazotumiwa mahali pengine. Kama msambazaji wa kimataifa, Pragmatic Play inadumishaje salio?

Pragmatic Play inatanguliza maudhui yaliyojanibishwa ambayo yanaangazia hadhira mahususi. Mkakati wake unahusisha kushirikiana kwa karibu na wataalamu wa ndani ili kuelewa nuances za kikanda, kujumuisha mandhari na vipengele halisi vinavyokidhi ladha mbalimbali.

Ingawa Pragmatic Play inatumika duniani kote, haina mbinu ya ukubwa mmoja. Badala yake, hurekebisha bidhaa zake kwa kila soko, kuhakikisha mchanganyiko wa uvumbuzi na umuhimu wa kitamaduni. Usawa huu unahakikisha toleo la Pragmatic Play’s linaweza kustawi barani Afrika.

Mchezo wa Pragmatic kila wakati unaonekana kuwa mbele ya mchezo linapokuja suala la matoleo ya bidhaa. Afrika inaweza kutarajia nini baadaye? Na kumekuwa na mapokezi ya aina gani kwa michezo isiyo ya kawaida kama vile Spaceman na Big Bass Crash? Wachezaji barani Afrika wanaweza kutarajia zaidi ya sawa katika suala la Slots bora na maudhui ya Kasino ya Moja kwa Moja. Upinde wa Artemi na Hekima wa Athena 1000 ni kati ya michezo mingi nzuri ya kutazama katika wiki na miezi ijayo. Michezo ya kuacha kufanya kazi na majina mengine yasiyo ya kitamaduni ni bidhaa kuu katika masoko mapya na yanayoibukia, kwa hivyo haishangazi kwamba Spaceman na Big Bass Crash wamejitokeza vyema na wachezaji barani Afrika. Pragmatic Play hivi karibuni itatambulisha mchezo wa tatu wa kusisimua wa Ajali kwenye jalada lake.

Kwa nini michezo ya Pragmatic Play Live Casino ni kama vile Sweet Bonanza CandyLand na Vegas Ball Bonanza lazima iwe na bidhaa za maopereta barani Afrika?

Paonyesho ya mchezo wa Pragmatic Play’s Live Casino, ambayo ni pamoja na Sweet Bonanza CandyLand na Vegas Ball Bonanza, ni majina ya kuvutia sana na asili. Sweet Bonanza CandyLand inategemea Nafasi ya Kucheza ya Pragmatic maarufu sana, Bonanza Tamu. Ni onyesho la mchezo linalovutia na lililojaa burudani ambalo huangazia michezo mitatu ya bonasi ya kufurahisha.

Kama ilivyo kwa maonyesho yote ya mchezo wa Pragmatic Play, Bonanza la Mpira la Vegas ni tofauti kabisa – sio tu kwa sura na hisia bali pia katika uchezaji wake. Onyesho hili la mchezo wa kusisimua na linalobadilika huangazia nambari za bahati na vizidishi vya bonasi. Pragmatic Play hutoa aina mbalimbali za michezo ya kawaida ya mezani na maonyesho mapya ya michezo, kuhakikisha aina zote za wachezaji wanaweza kupata mchezo wanaoupenda.

Mi ipi kati ya nafasi maarufu na michezo ya kasino kwenye jukwaa lako katika nchi kuu za kamari barani Afrika?

WBonanza Tamu lililotajwa hapo juu CandyLand na mwenzake wa Slot, Sweet Bonanza, ni baadhi ya mataji ya Pragmatic Play’ yaliyofanya vizuri zaidi barani Afrika. Sugar Rush yenye maudhui yake yenye mandhari tamu ni wimbo mwingine, unaovutia wachezaji kote ulimwenguni. Spaceman ni mwigizaji mwingine bora katika suala la nambari za wachezaji, na mfululizo wa michezo wa Big Bass unaopanuka kila mara ni maarufu ulimwenguni. Wachezaji kote barani Afrika pia wamekumbatia mataji ya Pragmatic Play’s Live Casino na Virtual Sports, ambayo hutoa matumizi ya kipekee ya michezo ya kubahatisha.

Na bila shaka, kuna wimbo wa kimataifa wa Gates of Olympus, ambao una mashabiki wengi barani Afrika, wakati Hot to Burn pia ni maarufu kwa sasa.

Je, Pragmatic Play inahakikishaje kwamba bidhaa zake zinakidhi viwango vya uchezaji wa haki?

idhaa za Pragmatic Play’s hufanyiwa maendeleo na majaribio makali ili kuhakikisha kuwa matokeo ya kila mchezo ni ya nasibu. Imeidhinishwa na kupewa leseni katika zaidi ya maeneo 40 duniani kote, Pragmatic Play inatilia mkazo sana usawa wa michezo yake. RTP (kurudi kwa mchezaji) hukokotolewa zaidi ya mamilioni ya mizunguko na RNG (jenereta ya nambari nasibu) imeidhinishwa kwa kujitegemea ili kutoa matokeo nasibu kwenye kila mzunguko.

Je, ungependekeza kwamba maopereta zaidi wawekeze barani Afrika? Toa sababu ya jibu lako.

Kuwekeza katika soko la iGaming la Afrika kunatoa fursa ya kimkakati kwa maopereta wanaotafuta ukuaji na mseto. Afrika ni bara lenye uwezo mkubwa, lenye idadi kubwa ya watu inayoongezeka na hamu inayoongezeka ya burudani ya mtandaoni. Kama ilivyo katika Amerika ya Kusini, ni muhimu kutibu kila nchi kibinafsi, kusaidia wadhibiti kadiri soko linavyokomaa.

Idadi tofauti ya wachezaji na mazingira ya udhibiti yanayoendelea kote barani Afrika hutoa nafasi kwa maopereta kuanzisha uwepo thabiti na kujenga uhusiano wa kudumu. Zaidi ya hayo, kwa kurekebisha matoleo kulingana na mapendeleo ya ndani na kushirikiana na wataalam wa tasnia, maopereta hawawezi tu kuingia katika soko kubwa na linalokua lakini pia kuchangia maendeleo ya iGaming barani Afrika.

NTOUDI MOUYELO Chief Commercial Officer,betPawa

TRAVERSING THE EVOLVING IGAMING LANDSCAPE

In this exclusive interview, Lois Bright, Co-Founder of Initiate International, shares her journey and deep insights into the evolving iGaming industry across Africa. With over a decade of experience, Lois has played a pivotal role in building successful brands within the iGaming and FinTech sectors.

From recruitment trends to the importance of personal branding and the challenges faced by aspiring professionals, Lois offers invaluable advice and a forward-looking perspective on the growth and potential of the industry in Africa. Whether you're a seasoned industry professional or new to the field, Lois' insights provide a wealth of knowledge on navigating and succeeding in this dynamic space.

KUVUKA MAZINGIRA YANAYOBADILIKA YA IGAMING

Katika mahojiano haya ya kipekee, Lois Bright, Mwanzilishi Mwenza wa Initiate International, anashiriki safari yake na maarifa ya kina katika tasnia inayoendelea ya iGaming kote Afrika. Akiwa na uzoefu wa zaidi ya muongo mmoja, Lois amekuwa na jukumu muhimu katika kujenga chapa zilizofanikiwa ndani ya sekta za iGaming na FinTech.

Kuanzia mwelekeo wa kuajiri hadi umuhimu wa chapa ya kibinafsi na changamoto zinazowakabili wataalamu wanaotaka, Lois anatoa ushauri muhimu na mtazamo wa mbele juu ya ukuaji na uwezo wa tasnia barani Afrika. Iwe wewe ni mtaalamu wa tasnia aliyebobea au mpya katika nyanja hii, maarifa ya Lois hutoa maarifa mengi kuhusu kusogeza na kufaulu katika nafasi hii inayobadilika.

Kuanzia mwelekeo wa kuajiri hadi umuhimu wa chapa ya kibinafsi na changamoto zinazowakabili wataalamu wanaotaka, Lois anatoa ushauri muhimu na mtazamo wa mbele juu ya ukuaji na uwezo wa tasnia barani Afrika. Iwe wewe ni mtaalamu wa tasnia aliyebobea au mtaalamu mpya katika nyanja hii, umaizi wa Lois hutoa maarifa mengi kuhusu kusogeza na kufaulu katika nafasi hii inayobadilika.

I've built the Initiate International brands within the iGaming and FinTech space across Africa since 2012. And last year, in 2023, we sold part of our business to the Conexus Group, and now we are part of a larger organisation. So, we have other parts to our business other than just recruitment.

Nimeunda chapa za Initiate International ndani ya nafasi ya iGaming na FinTech kote Afrika tangu 2012. Na mwaka jana, mnamo 2023, tuliuza sehemu ya biashara yetu kwa Kundi la Conexus, na sasa sisi ni sehemu ya shirika kubwa zaidi. Kwa hivyo, tuna sehemu zingine za biashara yetu isipokuwa kuajiri tu.

What are some of the key trends and developments you have seen in the recruitment industry, especially concerning the kind of employees employers are interested in, especially in the gaming industry?

I think it’s evolved over time. Of course, the industry has grown in the time that I’ve been involved in it. It’s a difficult question to answer because it’s across the board. In matters of development in the recruitment industry, we do everything from C-level appointments, I think we’ve got three to four retained searches at the moment, and right down to call centre agents across the continent.

I wouldn’t say that there’s one particular skill, but I would say that what we do find is that, the majority of clients who come to us, want candidates with previous experience in gaming. As we know, because the market is growing so quickly, there is a bit of a supply and demand situation at the moment. So, we are trying to drive employers to recognise that they may have to bring people from parallel industries and upskill them into the gaming industry, which is a bit of a push for them.

Ni nini baadhi ya mitindo na maendeleo muhimu ambayo umeona katika tasnia ya uajiri, haswa kuhusu aina ya wafanyikazi ambao waajiri wanavutiwa nao, katika tasnia ya michezo ya kubahatisha?

Nadhani imebadilika kwa muda. Kwa kweli, tasnia imekua katika wakati ambao nimehusika nayo. Kwa hivyo, ni swali gumu kuuliza, kwa sababu iko kote. Katika masuala ya maendeleo katika sekta ya uajiri, tunafanya kila kitu kuanzia uteuzi wa ngazi ya C, nadhani tuna utafutaji tatu hadi nne uliobakia kwa sasa, kiwango cha C, na hadi chini ili kuwaita mawakala wa kituo kote barani.

Nisingesema kwamba kuna ustadi fulani, lakini ninachoweza kusema ni, tunachopata ni kwamba wateja wengi wanaokuja kwetu, wanataka wagombeaji walio na uzoefu wa hapo awali katika michezo ya kubahatisha. Na bila shaka, kama tunavyojua, kwa sababu soko linakua haraka sana, kuna hali kidogo ya usambazaji na mahitaji kwa sasa. Kwa hivyo, tunajaribu kuwasukuma waajiri kutambua kwamba wanaweza kulazimika kuleta watu kutoka kwa tasnia sambamba na kuwainua katika tasnia ya michezo ya kubahatisha, ambayo ni msukumo kidogo kwao.

So where does this put those who don't have the experience and how can they penetrate the industry?

I think that employers should be taking chances on people who are coming from parallel industries, like E-Commerce or Fintech for example. So, I think from that perspective, we need to be looking outside the industry to try and bring in new blood. In parallel to that, I think that businesses should be engaging with businesses that can upskill those people when it comes to training across the board, so they can then upskill either their existing staff or staff they want to bring into the industry or their businesses.

Kwa hivyo hii inaweka wapi wale ambao hawana uzoefu na wanawezaje kupenya tasnia?

Angalia, nadhani waajiri wanapaswa kuchukua nafasi kwa watu wanaotoka katika tasnia zinazofanana. Wacha tuseme e-commerce au fintech kwa mfano. Kwa hivyo, nadhani kwa mtazamo huo tunahitaji kuangalia nje ya tasnia ili kujaribu kuleta damu mpya. Sambamba na hilo, pia nadhani wafanyabiashara wanapaswa kujihusisha na biashara zinazoweza kuwainua watu hao linapokuja suala la mafunzo kwa mfano kote ili waweze kuwainua wafanyikazi wao waliopo au wafanyikazi wanaotaka kuleta kwenye tasnia au biashara zao.

You've been mostly involved in recruitment, and you've managed to help quite several individuals seeking opportunities in the industry. Why is it important for those seeking job opportunities to understand their job description properly before even applying for the jobs?

Yeah, actually this is a funny story. So, I just had this conversation with a well-known CEO in the industry who said he doesn’t like putting any of his adverts out, for any of his jobs because 99.9% of the people who apply are irrelevant to the role. Often, we will put C-level positions out and you will get a Pick n Pay cashier applying for the position.

So, I think that the job descriptions are important once you actually engage with the candidate. I don’t necessarily think that even if you put the perfect job description online in an advert, you are going to get the best people applying for the position.

Umehusika zaidi katika kuajiri, na umeweza kusaidia watu kadhaa kutafuta fursa katika tasnia. Kwa nini ni muhimu kwa wale wanaotafuta nafasi za kazi kuelewa maelezo yao ya kazi ipasavyo kabla hata ya kutuma maombi ya kazi?

dio, kwa kweli hii ni hadithi ya kuchekesha. Nilikuwa na mazungumzo haya na Mkurugenzi Mtendaji maarufu katika tasnia ambaye alisema hapendi kuweka matangazo yake yoyote ya kazi yake yoyote kwa sababu 99.9% ya watu wanaotuma maombi hawana umuhimu kwa jukumu hilo. Mara nyingi, tutaweka nafasi za kiwango cha C nje na utapata keshia wa kuchagua na kulipa anayeomba nafasi hiyo.

Kwa hivyo nadhani maelezo ya kazi ni muhimu mara tu unaposhirikiana na mgombea. Sidhani kama hata ukiweka maelezo bora ya kazi mtandaoni kwenye tangazo, utapata watu bora zaidi wanaoomba nafasi hiyo.

How do you address the issue of receiving so many applications from job description before applying?

Well, I’m not sure that we can necessarily address the issue. I guess, again, going back to this conversation I had, I think that there are more businesses that don’t advertise their positions, which of course is also a quandary, because how do people know that they’re looking? So I guess the thing is engaging with a recruiter. We can sift through applications and make sure you get the best applicants for the role.

So, I think engaging with a recruiter is saving a lot of time and effort on the part of the business. Also, it comes down to employer branding because if you’re not advertising anything it might look like your business isn’t growing. If you’re not advertising, you might see that you’re not making it fair for people to apply, but by engaging with a recruiter, we can support the employer brand.

Je, unashughulikiaje suala la kupokea maombi mengi kutoka kwa watahiniwa wasio na sifa au waombaji ambao wanaweza hata wasiangalie maelezo ya kazi kabla ya kutuma ombi?

Kweli, sina uhakika kwamba tunaweza kushughulikia suala hilo. Nadhani, tena, nikirudi kwenye mazungumzo haya niliyokuwa nayo, nadhani kuna biashara nyingi zaidi ambazo hazitangazi misimamo yao, ambayo bila shaka pia ni shida kwa sababu watu wanajuaje kuwa wanatafuta? Kwa hivyo, nadhani jambo hilo linajihusisha na mwajiri, tunaweza kuchuja maombi na kuhakikisha kuwa unapata waombaji bora wa jukumu lako.

Kwa hivyo, nadhani kujihusisha na mwajiri kunaokoa wakati na bidii nyingi kwa upande wa biashara. Na pia, inakuja kwa uwekaji chapa ya mwajiri kwa sababu ikiwa hautangazi chochote inaweza kuonekana kama biashara yako haikui. Ikiwa hutangazi, unaweza kuona kwamba haufanyi kuwa haki kwa watu kutuma maombi. Lakini kwa kushirikiana na mwajiri, tunaweza kusaidia chapa ya mwajiri.

There’s no silver bullet to end that kind of situation. I think as the internet grows, as it has done over the last 20 years, you are going to get lots more people applying online who don’t read anything. They might just read the job title and think, that’s exactly the job that I want, but they’ve got no qualifications or experience for it. And the problem is then when someone's sifting through, they might go through the first ten applications and think, "These are rubbish, I’m not going to carry on". But there could be a gem right after there that they don’t find. So as recruiters, obviously a lot of our back office is sifting through applications and either rejecting people because they have no skills or experience in the gaming industry, or looking into their experience in parallel industries, as I said earlier.

You have highlighted the importance of employers engaging recruiters because some companies believe that engaging recruiters is a waste of their money, they can do it all on their own and then after recruiting, they cannot retain them for one year or even six months. So, what do you have to say about that?

Yeah, that’s also a very interesting topic. I think when it comes to engaging with a recruiter, of course, initially a business might just think about the cost, but they haven’t necessarily thought about what the cost saving is by using a recruiter, which I’ve just talked about with regards to applications.

We also know who’s who, obviously because we’re so well connected in the industry, which I think is also important because there will be recruits that aren’t good for business. They might not be right from a cultural perspective, or they are well-known for job hopping for example, so we can do all the vetting and checks before you hire the person.

So, you’ve got a trusted partner that can manage the process for you and ensure you get the best person.

How important is a CV or a resume for job applicants and what should they know before applying for that advertised dream job to increase their chances of getting hired?

So, my piece of advice here would be to have two versions of your CV. One version is maybe a resume, let's call it a high level, and the other one, we call it a skeleton CV. You should have a long-form version of your CV, which should have everything in there, but it can be adapted to each job. It could be that you do a generic CV and you've been a marketing manager, but in actual fact, the majority of what you’ve been doing is acquisition marketing, or retention or affiliate, but you haven’t put that on your skeleton CV.

When you then go and apply for that retention marketing manager, you would edit your skeleton CV to make sure that it highlights all your experience in one area. What you do find is that often candidates don’;t help themselves because maybe their CV is too short, too long, or maybe there’s too much of one thing and not enough of the other. Unfortunately, the first 10 seconds count when you’re looking at someone’s CV. You'd be surprised how many people end up not getting the job because the opening line or opening part of their CV doesn’t immediately stand out that they were good for the job. So, they’ll miss out on an opportunity and then they’ll wonder why, but it's their CV. Having a really good quality CV and spending time on putting it together is integral to being able to get yourself the dream job.

Hakuna risasi ya fedha kumaliza hali kama hiyo. Nadhani kadiri mtandao unavyokua, kama ilivyofanya kwa miaka 20 iliyopita, utapata watu wengi zaidi wanaotuma maombi mtandaoni ambao hawasomi chochote. Wanaweza tu kusoma jina la kazi na kufikiria, hiyo ndiyo kazi ninayotaka, lakini hawana sifa au uzoefu kwa hilo. Na shida ni wakati mtu anapepeta, wanaweza kupitia programu kumi za kwanza na kufikiria, “Hizi ni takataka, sitaendelea.” Lakini kunaweza kuwa na gem mara tu baada ya hapo ambayo hawapati. Kwa hivyo kama waajiri, ni wazi ofisi zetu nyingi za nyuma zinachuja maombi na ama kukataa watu kwa sababu hawana ujuzi au uzoefu katika tasnia ya mchezo, ambayo inawazuia sana au kuwaaibisha.

Umeangazia umuhimu wa waajiri kuwashirikisha waajiri kwa sababu baadhi ya makampuni yanaamini kuwa waajiri wanaojihusisha ni upotevu wa pesa zao, wanaweza kufanya yote peke yao na kisha baada ya kuajiri, hawawezi kuzihifadhi kwa mwaka mmoja au hata miezi sita. Kwa hivyo, unapaswa kusema nini juu ya hilo?

Ndio, hiyo pia ni mada ya kuvutia sana. Nadhani linapokuja suala la kujihusisha na mwajiri, bila shaka, mwanzoni biashara inaweza kufikiria tu juu ya gharama, lakini hawajafikiria juu ya kuokoa gharama ni nini kwa kutumia mwajiri, ambayo nimezungumza tu. kuhusu maombi.

Pia tunajua, ni wazi kwa sababu tumeunganishwa vyema katika tasnia, tunajua ni nani, ambayo nadhani ni muhimu pia kwa sababu kutakuwa na waajiri ambao sio wazuri kwa biashara. Huenda zisiwe sawa kwa mtazamo wa kitamaduni, au zinajulikana sana kwa kurukaruka kazini kwa mfano, kwa hivyo tunaweza kufanya ukaguzi na ukaguzi wote kabla ya kumwajiri mtu huyo.

Kwa hivyo, una mshirika anayeaminika ambaye anaweza kukusimamia mchakato na kuhakikisha kuwa unapata mtu bora zaidi.

CV au wasifu wa waombaji kazi ni muhimu kiasi gani na wanapaswa kujua nini kabla ya kutuma maombi ya kazi hiyo ya ndoto iliyotangazwa ili kuongeza nafasi zao za kuajiriwa?

Kwa hivyo, ushauri wangu hapa ungekuwa, kuwa na matoleo mawili ya wasifu wako. Toleo moja labda ni resume, wacha tuiite kiwango cha juu, na lingine, tunauita wasifu wa nje. Unapaswa kuwa na toleo la muda mrefu wa wasifu wako, ambao unapaswa kuwa na kila kitu ndani, lakini inaweza kubadilishwa kwa kila kazi kwa sababu inaweza kuwa kwamba unafanya wasifu wa jumla na umekuwa meneja wa masoko, lakini kwa kweli. ukweli, mengi ya yale ambayo umekuwa ukifanya ni upataji wa uuzaji, au mengi ya yale ambayo umekuwa ukifanya ni kubaki au mshirika, lakini haujaweka hiyo kwenye wasifu wako wa nje.

Unapoenda kutuma maombi ya kudhibiti hicho cha uuzaji, basi ungehariri wasifu wako wa nje ili kuhakikisha kuwa inaangazia matumizi yako yote katika eneo moja. Kwa hivyo, unachopata ni kwamba mara nyingi watahiniwa hawajisaidii kwa sababu labda wasifu wao ni mfupi sana, ndefu sana, au labda kuna jambo moja sana na halitoshi kwa lingine. Na kwa bahati mbaya, sekunde 10 za kwanza huhesabiwa unapoangalia wasifu wa mtu. Utashangaa ni watu wangapi wanaishia kutopata kazi hiyo kwa sababu mstari wa ufunguzi kwenye wasifu wao au sehemu ya ufunguzi wa CV yao hauonekani mara moja kuwa walikuwa wazuri kwa kazi hiyo. Kwa hivyo, watakosa fursa na kisha utashangaa kwa nini, lakini ni CV yao. Kwa hivyo kuwa na CV ya ubora mzuri na kutumia wakati kuiweka pamoja ni muhimu ili kuweza kujipatia kazi ya ndoto.

If an applicant chooses to have more than one version of their CV, for example, they believe that they have experience in marketing, they have experience in operations, and probably they have experience in would you recommend having one resume and ensure that they include all their details?

No, do you know what, this is the thing, that's why I say you have a skeleton CV because then there will be times when you feel like you are not able to apply for something because your CV doesn't demonstrate the skills you have. So, it may well be that you are someone who did, let's say, marketing again. You might have very good retention marketing skills, but you might also have been an affiliate manager for example.

Well, if you're going to apply for an affiliate role, you don't want to be putting your retention experience on the front of your CV. Yes, sure, you want to say, look, I've got other experience, not just affiliate marketing, but the reality is those first ten seconds count. Look, we are not saying you should fabricate anything in your CV, but we're saying you're like a dating profile. You're not going to put everything onto your dating profile. You're going to put your highlights and the best parts of what you are and who you are. And the same applies to a CV. You're trying to highlight the things that are going to be important to that employer.

As someone with years of experience in the gaming industry, what advice would you give to aspiring professionals looking to make a

So, I think the thing is, we need to make sure that people aren't job hopping. I have, again, had this conversation with a client. There are a lot of people in the market who have been lured away from businesses based on maybe a few hundred dollars more at the next company and then every six months they do the same thing, they job hop. I think the main thing is that to get credibility in the market you also must have your feet under the table for a certain amount of time.

So, whilst I understand that from a generational perspective, we're not expecting people to go into businesses and stay there for 20 years, but I do think that if people want to be credible and build a good career for themselves, they also need to think about their career from a strategic perspective. If you want to get that promotion, you need to stay at a company for a certain amount of time, and then you'll be able to go up the career ladder. You wouldn't do it if you just jumped up from one job to the next because that only gets you a higher salary. It doesn't get you more experience and it does not get you credibility in the market. I think when we're looking into Africa, given the fact that we're going through a huge growth period right now, applicants should make that decision, not to take that move lightly, of moving from one company to the next. Again, consult with recruiters, consult with people in the industry.

Mentorship is also important. You need someone that's going to give you good advice, that say, “I'm not advocating you moving to that company because I don’t think it's going to give you what you're looking for.” And, thinking about it retrospectively, what you're looking for, because in the end, it isn't the $200 extra or the $1000 extra a month, usually, there's something else missing. So, it's about thinking about your career more strategically.

Let’s assume a scenario where you are the applicant. This particular

So, help us see how we can help them. “What would be your salary expectation for this job?”

Oh, that's an interesting one. I would probably say, “What I'm looking for at the moment is X amount.” You've also got to think about the fact that they may well ask for your pay slips.

They might ask what you are currently earning. Now, this isn't an exercise of someone trying to get the cheapest skill, but this is about fairness for both sides. Is it fair for what you're worth? And is it fair for what the business can afford? So, I think that often what happens is people go into these and they maybe go above what they should be earning, and they end up wondering why they didn't get the job. It’s often because they've ended up over-egging their salary expectations. After all, they think that's what they want to do. But, okay, I'm going to keep saying this but it's the truth, having a recruiter is important because we act as your broker.

Now obviously we have a vested interest in assisting you in time, I'm always of the approach, most of my team are the same, we are consulting with both the client and the candidate. So, we would be consulting with the client to say, that your salary banding is not quite right, you need to go higher. And we might say to the candidate, your market-related salary is higher than what you're worth in the market right now. We would suggest that you look at ‘x’. We always try to circumnavigate the possibility that the client won't hire them because they went way above what the salary expectation is. It can happen when the people go lower, of course. Again, that's why working with the recruiters is important because we can help leverage the best deal for both parties. So that everyone walks away feeling happy.

Ikiwa mwombaji kazi atachagua kuwa na zaidi ya toleo moja la CV yake, kwa mfano, wanaamini kwamba wana uzoefu katika masoko, wana uzoefu katika uendeshaji, na pengine wana uzoefu katika uwanja mwingine. Je, lingekuwa wazo zuri kuwa nao kando au ungependekeza kuwa na wasifu mmoja na kuhakikisha kuwa wanajumuisha maelezo yao yote?

Hapana, unajua nini, hii ndio kitu, ndiyo sababu nasema uwe na wasifu mwepesi kwa sababu kutakuwa na nyakati ambapo unahisi kama huwezi kuomba kitu kwa sababu CV yako haionyeshi ujuzi. unayo. Kwa hivyo, inaweza kuwa wewe ni mtu ambaye alifanya, wacha tuseme, tutaitumia tena na uuzaji. Unaweza kuwa na ujuzi mzuri sana wa kuhifadhi uuzaji, lakini unaweza pia kuwa meneja mshirika kwa mfano.

Kweli, ikiwa utatuma maombi ya jukumu la mshirika, hutaki kuweka hali yako ya kuhifadhi mbele ya CV yako. Ndio, hakika, unataka kusema, angalia, nina uzoefu mwingine, sio tu uuzaji wa washirika, lakini ukweli ni hesabu hizo za sekunde kumi za kwanza. Angalia, hatusemi unapaswa kuunda chochote kwenye CV yako, lakini tunasema wewe ni kama wasifu wa kuchumbiana. Hutaweka kila kitu kwenye wasifu wako wa kuchumbiana. Utaweka vivutio vyako na sehemu bora zaidi za jinsi ulivyo na wewe ni nani. Na hiyo ni sawa inatumika kwa CV. Unajaribu kuangazia mambo ambayo yatakuwa muhimu kwa mwajiri huyo.

Kama mtu aliye na uzoefu wa miaka mingi katika tasnia ya michezo ya kubahatisha, ungetoa ushauri gani kwa wataalamu wanaotaka kutafuta taaluma katika nyanja hii, haswa barani Afrika?

wa hivyo, nadhani jambo ni kwamba, tunahitaji kuhakikisha kuwa watu hawana kazi ya kurukaruka. Nimekuwa, tena, na mazungumzo haya na mteja. Na kuna watu wengi sokoni ambao wamevutwa mbali na biashara kulingana na labda dola mia chache zaidi katika kampuni inayofuata na kisha kila baada ya miezi sita hufanya vivyo hivyo wakati wanafanya kazi hop. Nadhani jambo kuu ni kwamba ili kupata uaminifu katika soko lazima pia uwe na miguu yako chini ya meza kwa muda fulani.

Kwa hivyo, ingawa ninaelewa kuwa kwa mtazamo wa kizazi, hatutarajii watu kwenda kwenye biashara na kukaa huko kwa miaka 20. Lakini nadhani ikiwa watu wanataka kuwa wa kuaminika na kujijengea kazi nzuri, wanahitaji pia kufikiria juu ya kazi yao kutoka kwa mtazamo wa kimkakati. Kwa hivyo, ikiwa unataka kupata ofa hiyo, unahitaji kukaa kwenye kampuni kwa muda fulani. Na kisha utaweza kupanda ngazi ya kazi. Hungefanya hivyo ikiwa ungeruka tu kutoka kazi moja hadi nyingine. Kwa sababu hiyo inakuletea tu mshahara mkubwa. Haikupati uzoefu zaidi na haikupati uaminifu kwenye soko. Kwa hivyo, nadhani tunapoangalia Afrika, kwa kuzingatia ukweli kwamba tunapitia kipindi kikubwa cha ukuaji hivi sasa, waombaji wanapaswa kufanya uamuzi huo, sio kuchukua hatua hiyo kirahisi, ya kuhama kutoka kampuni moja hadi nyingine. Na tena, kushauriana na waajiri, kushauriana na watu katika tasnia.

Ushauri pia ni muhimu. Unahitaji mtu ambaye atakupa ushauri mzuri. Sema sawa, “sikutetei kuhamia kampuni hiyo kwa sababu sidhani kama itakupa unachotafuta.” Na, kufikiria juu yake retrospectively, nini wewe ni kutafuta. Kwa sababu mwishowe, sio $200 ya ziada au $1000 ya ziada kwa mwezi. Kawaida, kuna kitu kingine kinakosekana. Kwa hivyo, ni kufikiria juu ya kazi yako kimkakati zaidi.

Hebu tuchukue hali ambapo wewe ni mwombaji kazi. Swali hili linathibitisha kuwa gumu kwa watu wengi kujibu wakati wa mahojiano. Kwa hivyo, tusaidie kuona jinsi tunavyoweza kuwasaidia. “Je, ungekuwa matarajio gani ya mshahara wako kwa kazi hii?”

Lo, hiyo ni ya kuvutia. Labda ningesema, ninachotafuta kwa sasa ni X musa.” Inabidi pia ufikirie kuhusu ukweli kwamba wanaweza kuuliza slips zako za malipo.

Wanaweza kuuliza unachopata kwa sasa. Sasa, hili si zoezi la mtu kujaribu kupata ujuzi wa bei nafuu, lakini hii ni kuhusu haki kwa pande zote mbili. Je, ni haki kwa kile unachostahili? Na ni haki kwa kile ambacho biashara inaweza kumudu? Kwa hivyo, nadhani mara nyingi kinachotokea ni watu kuingia katika haya na labda wanaenda juu ya kile wanachopaswa kupata, na wanaishia kujiuliza kwa nini hawakupata kazi. Na mara nyingi ni kwa sababu wameishia kuzidisha matarajio yao ya mishahara. Baada ya yote, wanafikiri kwamba ndivyo wanataka kufanya. Lakini, sawa, nitaendelea kusema hivi lakini ni ukweli. Kuwa na mwajiri ni muhimu kwa sababu tunafanya kama wakala wako

Sasa ni wazi tuna nia ya kukusaidia kwa wakati, mimi huwa na mbinu kila wakati, timu yangu nyingi ni sawa, na tunashauriana na mteja na mgombea. Kwa hivyo, tutakuwa tukishauriana na mteja kusema, kwamba ukandaji wako wa mshahara sio sawa kabisa, unahitaji kwenda juu zaidi. Na tunaweza kumwambia mgombea, mshahara wako unaohusiana na soko ni wa juu kuliko kile unachostahili sokoni hivi sasa. Tungependekeza uangalie X.

Daima tunajaribu kuzunguka uwezekano kwamba mteja hatawaajiri kwa sababu walienda juu zaidi ya matarajio ya mshahara. Na inaweza kutokea wakati watu wanapungua, bila shaka. Lakini tena, ndiyo maana kufanya kazi na waajiri ni muhimu kwa sababu tunaweza kusaidia kuongeza mpango bora kwa pande zote mbili. Ili kila mtu aondoke akiwa na furaha.

The other thing I would suggest is that when you move from one company to the next, you are only going to achieve a 10 to 20% increase on what you're currently on. So have that in mind in terms of when you're thinking about your figure. You shouldn't just be thinking, oh, I'm worth X amount in the market, and then that happens to be 50% more than you're earning right now. We always say that if you're moving for money, you're probably not moving for the right reasons.

You've attended events like SiGMA and the Big Africa Summit 2024. What were some of the highlights of these events, and how do you believe such events contribute to the growth and development of the gaming industry in Africa?

I love this question. I think when it comes to Africa, of course, this is not exclusively Africa, but when it comes to Africa, we are a people’s people. So, connecting people face-to-face is always the best way to start a business, to be doing business or to continue business. And the thing is, people often perceive Africa like it's a country but there are 54 countries. So, for people to come together in one location is quite a big thing.

And that allows us to meet with people face-to-face, to connect with people, new clients, old clients, people you've met in the industry. You get to pitch ideas, see what businesses are doing and see the synergy between you and another business. That's one part of it. The other part, of course, is that you can contribute to the growth of the market through activities such as sitting on panels, all kinds of events, being a role model to the community and bringing awareness about Africa. I think that it has long been the continent that is the sleeping giant. I think that's true about Africa. So, I think that for fostering the growth of the market, these events are important, for showcasing what we do and what we can do to not just other fellow Africans, but also people outside of the continent that want to come in and do business here.

Umehudhuria matukio kama vile SiGMA na Big Africa Summit 2024. Je, baadhi ya mambo muhimu ya matukio haya yalikuwa yapi, na unaamini vipi matukio kama haya yanachangia ukuaji na maendeleo ya tasnia ya michezo ya kubahatisha barani Afrika?

Ninapenda swali hili. Nadhani linapokuja suala la Afrika, bila shaka, hii sio Afrika pekee, lakini linapokuja suala la Afrika, sisi ni watu wa watu. Kwa hivyo, kuunganisha watu ana kwa ana daima ndiyo njia bora ya kuanzisha biashara ya kufanya biashara au kuendelea na biashara. Na jambo ni kwamba, mara nyingi watu wanaona Afrika kama nchi, lakini bila shaka, kuna nchi 54. Kwa hivyo, kwa watu kuja pamoja katika eneo moja ni jambo kubwa sana.

Na hiyo inaturuhusu kukutana na watu ana kwa ana, kuungana na watu, wateja wapya, wateja wa zamani, watu ambao umekutana nao kwenye tasnia. na unapata mawazo ya kina kuona biashara zinafanya nini na kuona ushirikiano kati yako na biashara nyingine. Hiyo ni sehemu yake moja.

Jambo lingine ambalo ningependekeza ni kwamba unapohama kutoka kampuni moja hadi nyingine, utafikia tu ongezeko la 10 hadi 20% kwa kile

kwa sasa. Kwa hivyo kumbuka hilo katika suala la wakati unafikiria juu ya sura yako. Kwa hivyo, hupaswi kufikiria tu, oh, nina thamani ya kiasi cha X kwenye soko, na kisha hiyo hutokea kuwa 50% zaidi ya unavyopata sasa hivi. Tunasema kila wakati

labda hausogei kwa sababu zinazofaa.

Sehemu nyingine, bila shaka, ni kwamba unaweza kuchangia ukuaji wa soko kupitia shughuli kama vile kukaa kwenye paneli, kila aina ya matukio, kuwa mfano wa kuigwa kwa jamii na kuleta ufahamu kuhusu Afrika. Nadhani kwa muda mrefu imekuwa bara ambalo ni jitu lililolala. Nadhani hiyo ni kweli kuhusu Afrika. Kwa hiyo, nadhani katika kukuza ukuaji wa soko, matukio haya ni muhimu kwa kuonyesha kile tunachofanya na kile tunachoweza kufanya sio tu kwa Waafrika wenzetu, bali pia watu nje ya bara wanaotaka kuingia na kufanya biashara hapa. Congratulations for starting the Women in Gaming Initiative. It has been a massive success so far. Could you shed some light on what the main goal for the initiative is and what are some of the ambitions you have for it in the coming years?

For the last few years, whenever I've gone to conferences, and of course, you end up gravitating towards other women in the industry, we've often said, why don't we have a women's event? Why don't we have something going on? Everywhere else has this thing going on. So, we've been talking about it for a few years and at the start of this year I just decided, what are my goals? And I thought one of them was to start bringing about more positive change within the industry and fostering sisterhood. What I'm looking for is to build a community that is more than just, “we're talking about gaming”, we're going to be talking about being women in business, being mothers in business, being women in countries that are still not progressive when it comes to women's rights for example. So, it's about diversity and inclusion.

I suppose the short-term goal is to have more events and probably a webinar series, maybe even a podcast, to bring about change and to bring about opportunities for other women, but also to foster mentorship. There’s a hell of a lot of amazing women in gaming in Africa because, contrary to popular belief, the African industry is an old industry. There are a lot of amazing people, new entrants into the market, but also people who have been in the industry for a long time, who can offer mentorship to other people, bringing about change in the industry and bringing more women into the industry.

It's such an inclusive industry anyway for women. I feel like it's such a little playing field when it comes to everyone joining the gaming industry because it's relatively new. I think from that perspective, the biggest thing is really to start building an international community. Wouldn't it be amazing if there were other women in gaming initiatives worldwide who started looking at Africa and saying, we need to do more of what they're doing? So, I'd like to be groundbreaking, I'd like to do things that are registering real impact and change. So, it would be great if we could start bringing it to the international stage.

Hongera kwa kuanzisha Mpango wa Wanawake (Women in Gaming) katika Michezo ya Kubahatisha. Imekuwa mafanikio makubwa hadi sasa. Je, unaweza kutoa mwanga juu ya lengo kuu la mpango huo ni nini na ni nini baadhi ya matarajio uliyo nayo katika miaka ijayo?

Kwa miaka michache iliyopita, wakati wowote nimeenda kwenye makongamano, na bila shaka, unaishia kuwavutia wanawake wengine katika tasnia, mara nyingi tumesema, kwa nini hatuna tukio la wanawake? Kwa nini hatuna kitu kinachoendelea? Kila mahali pengine kuna jambo hili linaendelea. Kwa hivyo, tumekuwa tukizungumza juu yake kwa miaka michache na mwanzoni mwa mwaka huu niliamua tu, malengo yangu ni nini? Na nilidhani mmoja wao alikuwa kuanza kuleta mabadiliko chanya zaidi ndani ya tasnia na kukuza udada. Ninachotafuta ni kujenga jamii ambayo ni zaidi ya haki, tunazungumzia michezo ya kubahatisha, tutazungumza juu ya kuwa wanawake katika biashara, kuwa mama katika biashara, kuwa wanawake katika nchi ambazo bado hazijakamilika linapokuja suala la haki za wanawake kwa mfano. Kwa hivyo, ni juu ya utofauti na ujumuishaji.

Nadhani lengo la muda mfupi ni kuwa na matukio zaidi na pengine mfululizo wa mtandao, labda hata podikasti, kuleta mabadiliko na kuleta fursa kwa wanawake wengine, lakini pia kukuza ushauri. Kwa hivyo, kuna kuzimu ya wanawake wengi wa ajabu katika michezo ya kubahatisha barani Afrika kwa sababu, kinyume na imani maarufu, tasnia ya Kiafrika ni tasnia ya zamani. Kwa hivyo, kuna watu wengi wa kushangaza, washiriki wapya kwenye soko, lakini pia watu ambao wamekuwa kwenye tasnia kwa muda mrefu, ambao wanaweza kutoa ushauri kwa watu wengine, kuleta mabadiliko katika tasnia na kuleta wanawake zaidi kwenye tasnia. Ni tasnia inayojumuisha hata hivyo kwa wanawake. Ninahisi kama ni uwanja mdogo sana linapokuja suala la kila mtu kujiunga na tasnia ya mchezo kwa sababu ni mpya. Nadhani kwa mtazamo huo, jambo kubwa zaidi ni kuanza kujenga jumuiya ya kimataifa. Je, haingeshangaza kama kungekuwa na wanawake wengine katika mipango ya michezo ya kubahatisha duniani kote ambao walianza kuangalia Afrika na kusema, tunahitaji kufanya zaidi ya kile wanachofanya? Kwa hivyo, ningependa kuwa wa msingi, ningependa kufanya mambo ambayo yanasajili athari na mabadiliko ya kweli. Kwa hivyo, itakuwa nzuri ikiwa tunaweza kuanza kuileta kwenye hatua ya kimataifa.

unachotumia

kwamba ikiwa unahamia pesa,

What is the importance of social media platforms, especially LinkedIn, which is mostly used by those seeking opportunities in the sector, and how best they canȿbuildȿaȿproﬁleȿthatȿattractsȿattentionȿfromȿrecruiters?

Personal branding is just as important as employee or employer branding. Having a personal brand, I sat on a panel at Sigma Dubai, the panel was about influence in marketing. And of course, when people think about influencers, they think about people, you know, vlogging diet pills on Instagram, but, you can be a LinkedIn influencer, and you can start building up your repertoire of who you are and what you do. I think a good example of this would be someone like Gali Hartuv.

He has become known for his VIP side of things, and he's built up a very niche area of gaming, and people know him for it. And so, I think you've got to focus on what you're good at and what your speciality is, then you start building your brand around that online. Engaging with posts, other businesses, and other influencers in the market, and of course, going to industry events, commenting on things, I think just being engaging on the platform and seeing it as an extension of who you are. Often now, we're in an industry where we all work online. You don't always get to meet people face-to-face. You don't always get to pitch yourself face-to-face. So, the online presence can be a big extension of who you are as a human in real life.

Je, ni umuhimu gani wa majukwaa ya mitandao ya kijamii, hasa LinkedIn, ambayo hutumiwa zaidi na wale wanaotafuta fursa katika sekta hiyo, na jinsi wanavyoweza kuunda wasifu unaovutia waajiri?

Uwekaji chapa ya kibinafsi ni muhimu sawa na chapa ya mfanyakazi au mwajiri. Kuwa na chapa ya kibinafsi, ambayo ningesema niliketi kwenye jopo huko Sigma Dubai. Jopo lilikuwa juu ya ushawishi katika uuzaji. Na bila shaka, watu wanapofikiria juu ya ushawishi, wanafikiria juu ya watu, unajua, dawa za lishe kwenye Instagram, lakini, unaweza kuwa mshawishi wa LinkedIn, na unaweza kuanza kuunda repertoire yako ya wewe ni nani na unafanya nini. Nadhani mfano mzuri wa hii itakuwa mtu kama Gali Hartuv.

Amekuwa, kama, anayejulikana kwa upande wake wa VIP wa mambo, na amejenga eneo la kuvutia sana la michezo ya kubahatisha, na watu wanamjua kwa hilo. Na kwa hivyo, nadhani lazima uzingatie kile unachofaa na utaalam wako ni nini, na kisha unaanza kuunda chapa yako karibu na hiyo mkondoni, na kujihusisha na machapisho, biashara zingine, na washawishi wengine kwenye soko. Na bila shaka, kwenda kwenye matukio ya sekta, kutoa maoni juu ya mambo, nadhani kujihusisha tu kwenye jukwaa na kuona kama ugani wa wewe ni nani, kwa sababu mara nyingi sasa tuko katika sekta ambayo sote tunafanya kazi mtandaoni. Huwezi kukutana na watu ana kwa ana kila wakati. Huwezi kujipiga ana kwa ana kila wakati. Kwa hivyo, uwepo wa mtandaoni unaweza kuwa upanuzi mkubwa wa wewe ni nani kama mwanadamu katika maisha halisi.

Vundisa

Ondela

STEERING THE FUTURE OF IGAMING Key Perspectives on Industry Growth and Engagement

In an interview with iGaming AFRIKA magazine,Ondela Vundisa, Account Manager at PHOENIX 7,delves into her exciting journey with the company and the unique approach it brings to the iGaming

From global partnerships and cutting-edge game design to her insights on player engagement, gender diversity, and the evolving landscape of African iGaming, Ondela shares her experiences and thoughts on what sets PHOENIX 7 apart in this fast-paced world.

You recently joined PHOENIX 7 at the beginning of the year. What attracted you or motivated you to join PHOENIX 7, and how has your journey been so far?

PHOENIX 7 is a unique company. We have employees in half a dozen countries around the world. One of the best things about the industry, and about the company, is the opportunity to work with so many

Can you share more details about your company’s recent partnership with BetConstruct and the objectives you aim to achieve with this collaboration?

BetConstruct has a great contest where game developers like us compete to create a new game that incorporates their character, “Mr. First”. I think it’s a great way for new companies like us to get exposure in the marketplace. We’re also distributing quite a lot of our games through BetConstruct, so it was a natural partnership.

What unique aspects does PHOENIX 7 bring to the iGaming

We are one of the very few game developers that merge the manga and anime art styles of Asia with the traditional slot mechanics and gameplay common in the West. It’s a very unusual fusion and something new in the market.

Could you share some of the key insights and strategies discussed during this session, and how they can be applied to enhance player engagement in the iGaming industry?

to them? What kinds of games do they like? And which promotions appeal to them? How much are they punting so forth? When you know your customers, you can analyse trends and design promotions that are appealing. We gambling laws.

Mitazamo Muhimu juu ya Ukuaji wa Sekta na Ushirikiano

Katika mahojiano na jarida la iGaming Afrika, Ondela Vundisa, Meneja wa Akaunti katika Phoenix 7, anaangazia safari yake ya kusisimua na kampuni na mbinu ya kipekee inayoleta kwenye tasnia ya iGaming. Kutoka ushirikiano wa kimataifa na muundo wa kisasa wa mchezo hadi maarifa yake kuhusu ushiriki wa wachezaji, tofauti za kijinsia, na mazingira yanayoendelea ya iGaming ya Kiafrika, Ondela anashiriki uzoefu na mawazo yake kuhusu kile kinachotofautisha Phoenix 7 katika ulimwengu huu unaoenda kasi.

Hivi majuzi ulijiunga na Phoenix 7 mwanzoni mwa mwaka. Ni nini kilikuvutia au kukupa motisha kujiunga na Phoenix 7, na safari yako imekuwaje hadi sasa?

Phoenix 7 ni kampuni ya kipekee. Tuna wafanyikazi katika nusu dazeni ya nchi kote ulimwenguni. Moja ya mambo bora kuhusu sekta hiyo, na kuhusu kampuni, ni fursa ya kufanya kazi na watu wengi tofauti, wenye vipaji.

Je, unaweza kushiriki maelezo zaidi kuhusu ushirikiano wa hivi majuzi wa kampuni yako na BetConstruct na malengo unayolen-

BetConstruct ina shindano bora ambapo wasanidi wa mchezo kama sisi hushindana ili kuunda mchezo mpya unaojumuisha mhusika wao, “Mr. First”. Nadhani ni njia nzuri kwa kampuni mpya kama sisi kupata udhihirisho sokoni. Pia tunasambaza michezo yetu mingi kupitia BetConstruct, kwa hivyo ulikuwa ushirikiano wa asili.

Ni vipengele vipi vya kipekee ambavyo Phoenix 7 huleta kwenye tasnia ya iGaming ambayo inaitofautisha na kampuni zingine?

Sisi ni mmoja wa wasanidi wachache sana wa mchezo ambao huunganisha mitindo ya sanaa ya manga na anime ya Asia na mechanics ya jadi ya yanayopangwa na uchezaji wa kawaida katika nchi za Magharibi. Ni mchanganyiko usio wa kawaida sana na kitu kipya kwenye soko.

Hivi majuzi ulishiriki katika mjadala wa jopo katika Mkutano wa BiG Africa kuhusu "Kufungua ushiriki wa wachezaji na ofa bunifu za kamari." Je, unaweza kushiriki baadhi ya maarifa na mikakati muhimu iliyojadiliwa wakati wa kipindi hiki, na jinsi inavyoweza kutumika kuimarisha ushiriki wa wachezaji katika tasnia ya iGaming?

Mojawapo ya mambo muhimu niliyoibua ni ‘Jua mteja wako’. Je, tunatoaje ofa za kuvutia za kamari zinazowavutia? Je, wanapenda aina gani za michezo? Na ni matangazo gani yanawavutia? Je, wanapiga ngumi kiasi gani kila siku, kila wiki na kila mwezi kwenye michezo hii? Je, tunachambua vipi mifumo katika mikoa tofauti, na kadhalika? Unapowajua wateja wako, unaweza kuchanganua mitindo na kubuni ofa zinazovutia. Daima tunataka kutafuta njia mpya za kutoa na kutoa ofa na kuifanya kwa njia ambayo inalingana na sheria zinazowajibika za kamari.

How do networking events, like those organised by Sigma Africa and Eventus International, contribute to the growth of professionals within the gaming industry?

On a personal level, it’s the best way to connect with colleagues and friends from all over the world. This is a great time to keep abreast with hot topics that are usually discussed on panels by industry experts. The gaming industry is global, so networking events are a great opportunity to spend some quality time face-to-face with both new and existing customers. Zoom is great, but nothing beats spending time in person.

You have been actively involved in various iGaming events and forums. What are your thoughts on the current state of gender diversity in the gaming industry?

Je, matukio ya mitandao, kama yale yaliyoandaliwa na Sigma Africa na Eventus International, yanachangia vipi ukuaji wa wataalamu katika tasnia ya michezo ya kubahatisha?

Kwa kiwango cha kibinafsi, ni njia bora ya kuungana Huu ni wakati mzuri wa kufahamu mada motomoto ambazo kwa kawaida hujadiliwa kwenye paneli na wataalamu wa sekta hiyo. Sekta ya michezo ya kubahatisha ni ya kimataifa, kwa hivyo matukio ya mitandao ni fursa nzuri ya kutumia muda bora ana kwa ana na wateja wapya na waliopo. Zoom ni nzuri, lakini hakuna kinachoshinda kutumia wakati kibinafsi.

As an Account Manager, how do you approach client management and relationship building?

In the end, Account Management is about building relationships. It’s the focal point for collaboration between us and our customers. We don’t succeed unless our customers succeed. And my job is to make sure both of those things happen.

Kama Meneja wa Akaunti, unakaribiaje usimamizi wa mteja na kujenga uhusiano?

Mwishowe, Usimamizi wa Akaunti unahusu kujenga uhusiano. Ni kitovu cha ushirikiano kati yetu na wateja wetu. Hatufanikiwi isipokuwa wateja wetu wafanikiwe. Na kazi yangu ni kuhakikisha mambo hayo yote mawili yanatokea.

wa kwa kujaribu kuishiriki.

Gender diversity has come a long way in the industry just in the last decade. You can see it at any event. Years ago, you often didn’t see a lot of women at the trade shows. But these days it’s must do is look around to see it. It’s always an amazing inspiration to witness women take upence in the industry.

How do you believe initiatives like mentorship programs can help promote and support women in the iGaming sector?

Pamoja na mijadala ya hivi majuzi kuhusu maendeleo ya kiteknolojia ndani ya tasnia, unaona vipi mitindo ya uchezaji inayobadilika katika tasnia ya iGaming?

With the recent discussions around technological advancements within the industry, trends evolving in the iGaming industry?

Umeshiriki kikamilifu katika matukio na vikao mbalimbali vya iGaming. Je, una mawazo gani kuhusu hali ya sasa ya tofauti za kijinsia katika tasnia ya michezo ya kubahatisha? Kila mwaka au miwili, kuna mwelekeo mpya katika tasnia, na kila mtu anaruka kwenye bodi. Hapo awali, ilikuwa inalipwa yote na mamia ya malipo. Kabla ya hapo, ilikuwa ikipanua pori. Hivi majuzi imekuwa michezo ya ajali na mchezo wa kuigiza. Thamani ya muda mrefu ya mitindo, na kama inatoa thamani ambayo wachezaji wanataka kweli, mara nyingi haiko wazi mwanzoni.

Utofauti wa kijinsia umekuja mbali sana katika tasnia katika muongo mmoja uliopita. Unaweyoyote. Miaka iliyopita, mara nyingi hukuona wanawake wengi kwenye maonyesho ya biashara. Lakini siku hizi ni tofauti sana. Unachopaswa kufanya ni kuangalia kote kuiona. Daima ni msukumo wa kushangaza kushuhudia wanawake wakichukua nafasi na kuleta mabadiliko katika tasnia.

Every year or two, there’s a new trend in the industry, and everyone hops on board. In the past, it was all-pay with hundreds of paylines. Before that, it was expanding wilds. More recently it’s been crash-games and gamivalue of the trends, and that players really want, often isn’t clear at the start.

Mentorship is important for anyone. There are a lot of technical things you can learn on your own. But there’s a lot that simply comes from experience. And there’s no shortcut to getting experience…except for trying to share it.

Je, unaaminije mipango kama vile programu za ushauri inaweza kusaidia kukuza na kusaidia wanawake katika sekta ya iGaming?

Ushauri ni muhimu kwa mtu yeyote. Kuna mambo mengi ya kiufundi unaweza kujifunza peke yako. Lakini kuna mengi ambayo yanatokana na uzoefu. Na hakuna njia ya mkato ya kupata uzoefu... isipoku

What emerging technologies or trends do you think will impact on the future of iGaming?

Je, ni teknolojia gani zinazoi-ri itakuwa na athari kubwa zaidi kwa mustakabali wa iGaming?

AI certainly seems to be one of the most obvious ones, at least on the art and marketing front. I’ve heard some designers say that certain AI tools have cut their production time in half just in the last year alone.

AI hakika inaonekana kuwa mojawapo ya zile zilizo wazi zaidi, angalau kwenye mbele ya sanaa na masoko. Nimesikia baadhi ya wabunifu wakisema kwamba zana fulani za AI zimepunguza muda wao wa uzalishaji kwa nusu katika mwaka uliopita pekee.

Can you share a recent success story or a particularly challenging project that you have managed? What were the key factors that you feel led to success time and time again?

world- Asia, LatAm and Europe. One thing that I can and having to set up meetings and resolve queries within SLA agreed periods. Sometimes this will entail having a meeting a bit earlier in the day, outside the normal working hours, or corresponding with internal teams to resolve an urgent matter a bit late at night. I also consider this as one of the exciting things about my job, I am always on my toes and have always had to think out of the box to stand out to my clients.

Je, unaweza kushiriki hadithi ya mafanikio ya hivi majuzi au mradi wenye changamoto ambao umesimamia? Ni mambo gani muhimu ambayo unahisi yalisababisha mafanikio mara kwa mara?

ninashughulika na miradi kutoka sehemu tofauti za ulimwengu-Asia, LatAm na Ulaya. Jambo moja ambalo ninaweza kushiriki ni tofauti ya wakati kati ya maeneo haya na kulazimika kuanzisha mikutano na kutatua maswali ndani ya vipindi vilivyokubaliwa na SLA. Wakati mwingine hii itahusisha kuwa na mkutano mapema kidogo mchana, nje ya saa za kawaida za kazi, au kuwasiliana na timu za ndani ili kutatua suala la dharura usiku sana. Pia ninachukulia hili kama moja ya mambo ya kusisimua kuhusu kazi yangu, mimi huwa kwenye vidole vyangu vya miguu na siku zotesha wateja wangu.

How do you ensure that your clients uniquely achieve their business goals through your services compared to your competitors?

I think everything comes down to communication and organisation. Fortunately, I’m a good communicator, and I’m organised by nature. I think my clients appreciate things being handled in an orderly fashion, where we both clearly outline our goals and timelines. I also believe in managing expectations by understanding, from the onset, what they expect from and being transparent with clients at all times.

Given your experience, what are the major challenges and opportunities you see in the African iGaming market?

The challenges of Africa are similar to other emerging gaming markets in the past. Remember, the EU, the Americas, and Asia were all emerging markets at one point. And some countries in those regions are still. The challenge is always the same. To understand your customers, understand the regulatory environment, and get your tech stack up and running in a way that caters to the existing infrastructure.

The opportunities are the same, too. If we do our job well, we can see huge growth in a short period of time.

ya biashara kwa njia ya kipekee kupitia huduma zako ikilinganishwa na washindani wako?

Nadhani kila kitu kinakuja kwa mawasiliano na shirika. Kwa bahati nzuri, mimi ni mwasiliani mzuri, na nimepangwa kwa asili. Nadhani wateja wangu wanathamini mambo yanayoshughulikiwa kwa utaratibu, ambapo sote tunaelezea kwa uwazi malengo na ratiba zetu. Pia ninaamini katika kusimamia matarajio kwa kuelewa, tangu mwanzo, kile wanachotarajia kutoka kwangu, kuwasiliana jinsi nitakavyokuwa na manufaa kwao na kuwa wazi na wateja wakati wote.

Kwa kuzingatia uzoefu wako, ni changamoto gani kuu na fursa unazoziona katika soko la Afrika la iGaming?

Changamoto za Afrika ni sawa na masoko mengine yanayoibukia ya michezo ya kubahatisha hapo awali. Kumbuka, EU, Amerika, na Asia zote zilikuwa soko zinazoibuka kwa wakati mmoja. Na baadhi ya nchi katika mikoa hiyo bado ziko. Changamoto daima ni sawa. Ili kuelewa wateja wako, kuelewa mazingira ya udhibiti, na kupata rundo lako la teknolojia na kufanya kazi kwa njia inayohudumia miundombinu iliyopo.

Fursa ni sawa, pia. Ikiwa tutafanya kazi yetu vizuri, tunaweza kuona ukuaji mkubwa kwa muda mfupi.

Mentorship is important for anyone. There are a lot of technical things you can learn on your own. But there’s a lot that simply comes from experience. “

Account Management is about building relationships. It’s the focal point for collaboration between us andour customers. “

How do you think the iGaming industry in Africa will evolve over the next few years?

Africa will likely follow the evolution of prior markets. Some countries will organise their regulations early and set up systems that are favourable for investment. And the countries that do that early are often industry leaders for the next decade.

katika miaka michache ijayo?

Afrika itafuata mageuzi ya masoko ya awali. Baadhi ya nchi zitapanga kanuni zao mapema na kuanzisha mifumo ambayo inafaa kwa uwekezaji. Na nchi zinazofanya hivyo mapema mara nyingi huwa viongozi wa tasnia kwa muongo ujao.

What motivates you in your professional journey, and how do you stay updated with the latest trends and developments in the iGaming industry?

Staying up to date is a full-time job. I see more change in 6 months in the gaming industry than I saw in other industries over many years. But the skill set is always the same: communication. Take the time to get to know your colleagues and customers. They’ll

Ni nini kinakupa motisha katika safari yako ya kikazi, na je, unasasishwa vipi na mitindo na maendeleo ya hivi punde katika tasnia ya iGaming?

Kusasisha ni kazi ya wakati wote. Ninaona mabadiliko zaidi katika miezi 6 katika tasnia ya michezo ya kubahatisha kuliko nilivyoona katika tasnia nyingine kwa miaka mingi. Lakini seti ya ujuzi daima ni sawa: mawasiliano. Chukua muda wa kuwafahamu wenzako na wateja wako. Watakuwa wa kwanza kukuambia kinachoendelea katika ulimwengu wao.

wangu kwenye ngazi inayofuata na kufurahiya kuifanya.

Kila mwaka au miwili, kuna mwelekeo mpya katika tasnia, na kila mtu anaruka kwenye bodi. Hapo awali, ilikuwa inalipwa yote na mamia ya malipo. “

In the expanse of iGaming media, one name stands out as a beacon of excellence—iGaming AFRIKA. As a leading award winning iGaming media publication platform, we have redefined the narrative, delivering unparalleled coverage of iGaming news across the African continent. Our journey, marked by passion, integrity, and a commitment to excellence, has solidified our position as the go-to source for all things iGaming in Africa

Our History

ounded with a vision to elevate the iGaming conversation in Africa, iGaming AFRIKA embarked on its journey in 2024 . Over the years, we have cultivated a rich history marked by insightful reporting, industry-shaping interviews, and a dedication to fostering a deeper understanding of the iGaming landscape. One of the key milestones is our commitment to reaching the entire continent with our content. Our journey with the iGaming AFRIKA magazine—a ground-breaking initiative that is quickly becoming the cornerstone of our commitment to providing localized, Africa-centric content.

Why Choose iGaming AFRIKA

istinguishing ourselves from the norm, we here at iGaming AFRIKA stand out not merely for the content we deliver but, more importantly, for the distinctive manner in which we approach reporting. At the heart of this distinctiveness lies our team of dedicated professionals, a collective force fuelled by a passion for iGaming and a commitment to journalistic excellence. Beyond the conventional boundaries of reporting, we delve into the intricacies of the iGaming space, presenting our readers with a depth of insight that surpasses surface-level narratives.

Moreover, our network of industry insiders, cultivated over time, enables us to go beyond the obvious and access exclusive perspectives, insider knowledge, and behind-the-scenes narratives that add a layer of richness to our coverage.

The iGaming AFRICA Vision:

mbedded within the foundational principles of iGaming AFRIKA lies an unwavering commitment—an earnest pledge to ascend to the pinnacle of iGaming journalism in Africa and stand as the undisputed leader within the continent. This commitment is not merely a proclamation but a deeply rooted vision that propels us forward, steering our endeavours toward a future where our platform goes beyond its current standing. In this envisioned future, iGaming AFRIKA emerges as the unparalleled primary source of information, a beacon that illuminates the iGaming landscape across the African continent.

Our vision extends beyond the dissemination of news; it encompasses a holistic role where we become architects of industry dialogue. We see ourselves as catalysts, shaping and influencing conversations, trends, and narratives that define the contours of the iGaming sector. By assuming a central role in industry discourse, we aim to foster a community where knowledge flows seamlessly, innovations are cele brated, and challenges are met with collective solu tions. In this envisioned future, our platform becomes more than a news provider—it becomes a dynamic hub that facilitates a robust exchange of ideas, insights, and expertise, fostering an ecosystem that propels the growth and maturation of the iGaming sector on the African continent.

Uniqueness Redefined:

iGaming has become a global phenomenon, and our unwavering dedication to delivering localized, Africa-centric content is the cornerstone of our commitment. It ensures that our readers not only stay abreast of the latest developments in the dynamic realm of iGaming but also receive news and insights meticulously tailored to the unique intricacies and vibrant nuances that define the African iGaming landscape. By maintaining a steadfast focus on the specific dynamics and diverse facets of the African gaming industry, we go beyond the surface, providing a comprehensive and insightful understanding of the challenges, innovations, and opportunities that shape the ever-evolving iGaming sector within the African continent. In essence, our approach transcends the globalized norm, allowing our readers to engage with content that resonates with the rich tapestry of Africa's gaming culture and industry trends.

Thr Best In Africa:

s the premier iGaming media publication in Africa, we take pride in being recognized as the best in our field. Our dedication to journalistic integrity, timeliness, and the highest editorial standards has garnered the trust of industry stakeholders, making iGaming AFRIKA the go-to platform for the latest and most reliable iGaming news on the continent. In a world where iGaming is constantly evolving, iGaming AFRIKA remains steadfast in its mission to inform, educate, and inspire. We aim to have Africa and the rest of the world embark on this exciting journey with us as we continue to be the heartbeat of iGaming news in Africa, setting the standard for excellence in journalism.

Jeremiah Maangi

Founder & CEO

iGaming AFRIKA

Jeremiah Maangi, CEO of iGaming AFRIKA, provides a comprehensive overview of the evolving online betting industry in Kenya, the largest economy in East Africa. With years of experience in the iGaming sector, Jeremiah shares his insights into the rapid growth of online betting, the role of mobile technology and microtransactions, and the unique challenges faced by the industry, including heavy taxation and outdated regulatory frameworks. He also discusses the importance of responsible gaming practices, particularly in

Through his work, Jeremiah aims to promote a balanced approach that prioritises player well-being while fostering sustainable growth in the African gambling market

At iGaming AFRIKA, we provide premier B2B and B2C gambling media services, focusing on delivering comprehensive information to the betting community across Africa. We are proud to be recognised as the foremost source for industry insights about casinos, sportsbooks, and lotteries,

podcasts, webinars, interviews, and updates on the gambling industry landscape in Africa. We aim to remain the leading information provider within Africa’s igaming industry, and I believe that our work so far is a testament to our dedication.

Can you provide a brief overview of the regulated online betting industry in Kenya, the biggest East African economy? What are the key challenges and opportunities it faces?

In recent years, we have witnessed substantial growth in the Kenyan gaming industry, and I believe that we are yet to see even better developments in the gambling sector in Kenya. While progress is evident, challenges persist, notably in regions where gambling stigma remains prevalent. However, the increasing numberofpuntersreﬂectsapositivetrend.Someof the notable key challenges include the heavy taxation levied on operators and punters alike and outdated regulatory frameworks that hinder industry development. Addressing the disparities in our sector is crucial for promoting unity and sustainable growth. I am pleased that the proposed changes, which will comeintoeﬀectifthebillbeforeparliamentispassed into law, are taking a proactive approach to addressing these issues.

How have online betting user numbers grown in Kenya over the past decade? What factors do you attribute this surge to?

The gaming sector has experienced remarkable growth in our country. Despite the imposition of additionaltaxes,entitiessuchasSafaricomandthe Kenya Revenue Authority have reported substantial proﬁtincreasesannually.Additionally,Kenya'syouthful demographic, representing the largest target market,contributestothesector'sexpansionandthis meansthatthenumberofpuntershassigniﬁcantly risen over the last decade.

The surge in digitalisation, particularly the rise of mobile gambling and improved internet accessibility, hasalsosigniﬁcantlyinﬂuencedthetrajectoryof Kenya'sbettingindustryandthenumberofpunters we have who are actively participating.

How has mobile technology, particularly the use of microtransactions ("in-app purchases, etc"), impacted online betting uptake in Kenya?

The transition of gambling to online platforms has been facilitated by the widespread adoption of technologies such as smartphones, high-speed internet, and mobile money platforms, allowing for phone-based payments without requiring a traditional bank account. Presently, gambling occurs in diverse locations, ranging from urban centres to remote villages.

GiventhatKenyaspearheadedtheintroductionoftheﬁrstmobilemoneyapplicationonthecontinent(M-Pesa),theuse of mobile money has been ingrained in our business practices for many years. The advent of online betting capitalised on this existing infrastructure, and with the ongoing digitisation trends, we anticipate further proliferation of online betting in the future.

Gamiﬁcationtacticscanfosterafunandcompetitiveenvironment,whilealsopotentially exploiting psychological vulnerabilities. How might the industry address this complex issue?

Tonavigatetheethicalconsiderationssurroundinggamificationinthegamingindustry,it'scrucialforstakeholdersto prioritise player well-being. Implementing transparent and responsible design practices, such as clear disclosure of odds andlimits,canempowerplayerstomakeinformeddecisions.Additionally,incorporatingrobustageverification measuresandofferingresourcesforresponsiblegamingcanhelpmitigatepotentialharm.

Collaborationbetweenindustryleaders,regulators,andexpertsinpsychologyandethicscanfurtherenhanceeﬀortsto promoteethicalgamiﬁcationpracticesthatprioritiseplayersafetyandenjoyment.

Have you observed any data-driven insights on howgamiﬁcationin online betting might lead to problem gambling and potentialﬁnancialhardship for users?

Whiledata-driveninsightsspecificallylinkinggamificationinonline betting to problem gambling and financialhardshipmaybelimited, there'sgrowingconcernaboutthe potential risks associated with these practices. The proliferation of online betting platforms, often featuringgamifiedelementslike leaderboards, rewards, and interactive features, has raised alarms about their impact on vulnerable individuals.

Reports, albeit from some time back by Finance Uncovered suggest that in regions like Kenya, where online gambling is prevalent, there'sasignificantportionofthe population facing gambling addictionandrelatedfinancialdifficulties. However, further research and data analysis are needed to establish more concrete connections betweengamificationstrategies and problem gambling outcomes. Nonetheless, these insights underscore the importance of implementing responsible gaming measures and regulatory oversight to safeguard users and mitigate potential harm.

“

AI can play a crucial role in promoting responsible gambling practices. By analysing vast amounts of data, AI algorithms can identify early signs of problem gambling behaviour, such as excessive spending patterns or extended gaming sessions.

Aretherespeciﬁcage groups, genders, or income levels that seem more susceptible to problem gambling in Kenya? Any thoughts as to why this is the case?

In my assessment, individuals from the lower middle-class and lower-class demographics appear to be particularly susceptible to problem gambling. This susceptibility may stem from the allure of substantial monetary rewards promised by gambling activities. Situatedwithinaneconomic landscape that may not be conducive,theprospectofeasyﬁnancial gains can foster a misconception amongmanyindividuals.It'scrucial to recognise that in such circumstances, the recreational nature of gambling may be overshadowed, leading individuals to overlook the potential risks involved.

Looking ahead, how do you see technology like ArtiﬁcialIntelligence impactinggamiﬁcation and responsible gambling practices?

ArtificialIntelligence(AI)holds immense potential to transform bothgamificationandresponsible gambling practices. In terms of gamification,AIcanpersonalisethe gaming experience based on individual preferences and behaviour patterns, enhancing user engagement while minimising the risk of addiction.

Moreover, AI can play a crucial role in promoting responsible gambling practices. By analysing vast amounts of data, AI algorithms can identify early signs of problem gambling behaviour, such as excessive spending patterns or extended gaming sessions. This enables operators to intervene proactively, oﬀeringpersonalisedinterventions or self-exclusion options to at-risk players.

What regulations or industry standards do you think would be most effective in achieving a balance between a safe and entertaining experience for users and safeguarding against abuse? Can such a motive?

Responsible gambling stands as one of the paramounttial to recognise the existing regulatory framework and standards aimed at fostering responsible gambling practices. Once that is done, then we can see areas that need to be improved so that we can have updated regulations that would help ensure that the responsible gaming from developed countries. The regulations in place in play a vital role in safeguarding the well-being of all uncontrolled, it poses risks to both operators and punters

Embracing moderation collectively ensures a safer and more sustainable environment for everyone involved.

Do NGOs, Trusts, and other organisations dedicated to awareness and literacy around problem gambling in Kenya view?

In my view, NGOs, Trusts, and other organisations dedicated to awareness and literacy around problem gambling in Kenya play a vital role in promoting responsible gaming practices and supporting individuals who are struggling -

gambling addiction and promoting responsible gaming practices.

Based on your experience and observations, what are the most crucial lessons that users, platforms, and regulators should take away regarding the responsi-

online betting industry in Kenya, or Africa more broadly, should do to address the potential risks associated

issues you would add to this interview, and the conversation around problem gambling in Africa generally, and Kenya

I strongly believe that betting companies in Kenya, and indeed across Africa, have a crucial role to play in ensuring responsible gaming practices. As the primary providers of gaming services, they have a vested interest in promoting a safe and responsible gaming environment for their customers.

Furthermore, I believe that betting companies should take a proactive approach to addressing problem gambling by providing access to counselling services and other forms of support for those who may be struggling.

In addition to these measures, I would like to see more emphasis placed on educating consumers about the risks associated with gambling and promoting responsible gaming practices through public awareness campaigns.

requires a multifaceted approach. Users should prioritise self-awareness and set limits on their gambling activities, recognising when it becomes excessive. Platforms must measures and responsible gaming tools, to protect users from potential harm.

Regulators should continuously review and update regu-tion above all else. Collaboration between users, platforms, and regulators is key to fostering a safe and the risks associated with excessive gambling.

About Jeremiah Maangi

iGaming Consult Africa {formerly }

Kenneth Mugambi

INFLUENCER MARKETING VS. AFFILIATE MARKETING

Which is Right for Your Business?

As a seasoned marketing expert, I've worked with numerous companies interested in leveraging my

As a seasoned marketing expert, I've worked with numerous companies interested in leveraging my influencer and affiliate marketing expertise. Each approach has unique strengths and offers different paths to achieving marketing goals. In this article, I'll break down the key differences between influencer and affiliate marketing, highlighting the top four principles you should know.

Influencer marketing involves partnering with individuals with a solid social media following. These influencers create authentic content that resonates with their audience, driving engagement and building brand loyalty. The goal is to tell a story that connects with the audience on a personal level, often integrating products or services in a natural and authentic way.

One key benefit of influencer marketing is its ability to reach niche audiences that may be difficult to reach through traditional advertising. Influencers have built relationships with their followers, who trust their opinions and recommendations, making them more likely to take action when an influencer recommends a product or service. Additionally, influencer marketing can be highly measurable, allowing brands to track the success of their campaigns and adjust their strategies accordingly. This data-driven approach can help brands optimise their influencer partnerships and get the most out of their marketing budgets.

While influencer marketing offers many benefits, it also comes with its own set of challenges. Brands must carefully vet influencers to ensure they align with their values and target audience and have a genuine following rather than buying fake followers. There are also concerns about the impact of influencer marketing on consumer behaviour, particularly in terms of fake endorsements and sponsored content that may not be clearly labelled as such. As the industry continues to evolve, brands must stay vigilant and prioritise transparency and authenticity in their influencer partnerships to build trust with their customers and drive actual results.

On the other hand, affiliate marketing is a transactional strategy where marketers partner with online casinos, sportsbooks, and gaming platforms to promote their offerings to potential customers. Through unique links and banners, affiliates earn commissions on revenue generated from promotions, bonuses, and jackpot wins driven by their efforts. This collaborative approach brings together marketers and operators to promote products and services to a targeted audience, leveraging the marketer's influence and expertise to drive traffic and conversions, resulting in measurable and scalable results.

The iGaming sector has experienced a remarkable surge in recent years, with global revenue forecasted to soar to $145 billion by 2025. As this industry continues to expand at an unprecedented pace, affiliate marketing has emerged as a lucrative opportunity for entrepreneurs and businesses seeking to capitalise on this explosive growth.

One of the biggest hurdles is staying ahead of the competition, as the igaming landscape is highly saturated with affiliates vying for a share of the market. Additionally, the ever-changing regulatory environment and constant updates to laws and regulations can make it challenging to maintain compliance, which can be costly and time-consuming. Furthermore, converting new customers and retaining existing ones can be challenging due to the industry's highly competitive nature, where operators often offer generous bonuses and promotions to attract players. Another challenge is dealing with player acquisition costs, which can be high due to the cost-per-acquisition (CPA) model used by many affiliates. Finally, there's also the risk of operator relationships being terminated or changed due to changes in commission structures or terms, which can significantly impact an affiliate's revenue stream.

Inﬂuencer marketing may be the better choice if your brand wants to build a strong emotional connection with its audience. “

To help businesses make an informed decision, here are the top four principles to consider for each approach:

1. Content Creation and Engagement: Influencers create unique, engaging content tailored to their audience, while affiliates typically use pre-made promotional materials advertisers provide.

2. Audience Trust and Credibility: Influencers build trust and credibility with their audience over time, making their recommendations more impactful. Affiliates rely on the trust and credibility of the websites or platforms they operate on.

3. Payment Structure: Influencers often receive payment through a flat fee, free products, or a combination of both, while affiliates earn commissions based on sales or leads generated.

4. Campaign Objectives and Measurement: Influencer campaigns focus on brand awareness, engagement, and building relationships with the audience, while affiliate campaigns aim to drive traffic and conversions, measured by metrics such as click-through rates and conversion rates.

Understanding these differences can help businesses choose the right approach or combination of approaches to meet their advertising goals. Whether you're looking to increase brand awareness or drive sales, it's essential to determine which strategy aligns best with your business objectives.

There are also concerns about the impact of inﬂuencer marketing on consumer behaviour, particularly in terms of fake endorsements and sponsored content that may not be clearly labelled as such.

WhentoChooseInﬂuencerMarkeধng

Influencer marketing may be the better choice if your brand wants to build a strong emotional connection with its audience. By partnering with influencers who align with your brand values and target audience, you can create authentic content that resonates with your customers and drives loyalty.

WhentoChooseAﬃliateMarkeধng

On the other hand, if your brand is looking for a more direct and measurable approach to driving sales or leads, affiliate marketing may be the better choice. By partnering with affiliates who have an existing audience interested in your products or services, you can generate quick results and track the performance of your campaign in real time.

The igaming industry has seen a significant shift towards influencer and affiliate marketing as a critical player acquisition and retention strategy. With the rise of social media, influencer marketing has become a powerful tool for reaching new audiences and building brand awareness. Meanwhile, affiliate marketing continues to offer a cost-effective way for operators to reward loyal players and drive conversions. As the industry continues to evolve, it's clear that both influencer and affiliate marketing will play a crucial role in shaping the future of igaming. By understanding the benefits and challenges of each strategy, operators and marketers can develop effective campaigns that drive accurate results. Whether you're an operator looking to increase your brand's visibility or an affiliate seeking to capitalise on your audience, it's clear that influencer and affiliate marketing are here to stay – and will continue to shape the igaming landscape for years to come.

NEW REGULATIONS AIM TO CURB UNDERAGE BETTING AND SET LIMITS IN KENYA!

The Kenyan government is taking decisive action to address the growing concerns surrounding the gambling industry by introducing a comprehensive set of regulations designed to protect vulnera-

The new measures, outlined in the Kenya Gambling Control Bill 2023, are set to revolutionise the industry and promote responsible gambling practices throughout the country. One of the key aspects of the bill is the establishment of the Gambling Regulatory Authority, which will replace the current Betting, Control and Licens ing Board (BCLB). This new authority will oversee various forms of gambling, including betting, casinos, lotteries, and gambling in the media, approach to regulation.

Central to the bill's objectives is the protection of gamblers, particularly the youth. With an alarm ing 83.9 per cent of Kenya's young people engaging in gambling or betting activities, the government recognizes the urgent need for intervention. The proposed regulations will prevent underage individuals from accessing gambling platforms. Additionally, the bill will set a minimum betting amount to discourage exces sive gambling and promote responsible behaviour among participants.

To further shield vulnerable groups from the

The economic impact of the gam bling industry has not been over looked in the proposed legislation. The bill mandates that Kenyan citizens must hold at least a 30 percent stake in any gambling company operating within the country, and these companies must conduct their banking through a Kenyan bank. This provi sion seeks to ensure that the reve nue generated from gambling activities remains within the coun try, contributing to the growth of the domestic economy.

In terms of taxation, the bill pro poses a 15 percent tax on the reve nue generated by gambling busi nesses, while also allowing local counties to impose additional monthly fees. This revised tax structure is expected to provide a more stable income stream for the government and support the nation's economic development.

Mrs. Charlene, a member of Par liament, also expressed her sup port for the new regulations. She said, "The Kenya Gambling Control Bill

As Kenya moves to implement these ground-breaking changes, the international community is closely watching, with countries like Brazil also seeking to reform their gambling legislation. The success of Kenya's approach may serve as a model for other nations looking to strike a balance between harnessing the gambling industry's economic potential and protecting their citizens' well-being.

The new measures, outlined in the Kenya Gambling Control Bill 2023, are set to revolutionise the industry and promote responsible gambling practices throughout the country.

Rwanda Development Board Announces Temporary Suspension of New Gaming Licenses

In a significant move impacting the gaming industry, the Rwanda Development Board (RDB) has announced a temporary suspension of the issuance of new gaming licenses and the renewal of expired licenses.

This decision follows the Prime Minister's Order No. 028/03, issued on June 28, 2024, which established the RDB as the regulatory authority for all gaming activities in the country.

The RDB has stated that this suspension is part of a broader initiative to review and revise the policies governing gaming activities in Rwanda. The organisation is committed to ensuring that the regulation of these activities aligns with the latest standards and practices.

"In our capacity as the new regulatory authority, we are leading the overhaul of the policy framework for gaming activities in Rwanda," explained Francis Gatare, Chief Executive Officer of RDB. "We recognise the importance of these regulations in maintaining fair and responsible gaming standards, and we are dedicated to finalising this process as swiftly as possible."

Potential applicants and current license holders are advised that they will need to wait for the new policy approval before they can apply for new licenses or renew existing ones. RDB assures the public that updates regarding the progress of this policy review will be communicated through its official channels.

This announcement comes just days before the inauguration of Rwanda's President Paul Kagame, who is set to begin his fourth term following a resounding 99% victory in the recent election. This timing suggests a strategic effort to realign regulatory frameworks with the administration’s vision for a responsible and accountable gaming environment in the country.

Greentube Enters South Africa through Strategic Partnership with Sunbet

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, announced its market debut in South Africa through a strategic partnership with Sunbet. This collaboration, facilitated with support global expansion strategy.

Playtech Appoints Simon Munsamy as Managing Director

Playtech, a leading platform, content, and services provider in the gambling industry, is pleased to announce the appointment of Simon Munsamy as its Managing Director.

This strategic move aims to strengthen the company's foothold in the African market, where it recognises

I am happy to inform my network that I have joined Playtech. Playtech is a leading platform, content and services provider in the gambling industry, and I am excited to be a part of their expansion into the African market, said Sim Munsamy.

Promotes Responsible Gaming and Introduces National Lottery Benefits

The National Lotteries and Gaming Regulatory Board (NLGRB) members led by the Chairman, Board of Directors, Mr. Aloysius Mugasa Adyeri, recently embarked on a significant visit to Jinja, where the agenda included promoting responsible gaming, introducing the National Lottery, and fostering collaborative relationships with local leaders and stakeholders. The visit was marked by a series of key engagements and inspections aimed at ensuring compliance and economic benefits for the community.

The Board members began their visit at 103.5 Apex FM, a renowned local radio station in Jinja. During their time at Apex FM, the Board engaged in a live broadcast, discussing the importance of responsible gaming and the positive impact of the National Lottery on local economies. This platform allowed the Board to reach a wide audience, educating the public on responsible gaming practices and Jinja and its surrounding areas.

Following the radio engagement, the Board held a comprehensive stakeholder meeting with city area leaders. The focus of this engagement was to discuss collaborative opportunities and the introduction of the National Lottery. The Board highlighted the economic advantages of the National Lottery, including job creation, increased tourism, and community development projects funded by lottery revenues. Local leaders expressed their enthusiasm and

changes within their communities. NLGRB Responsible Gaming Lottery

In addition to these discussions, the Board emphasised the importance of responsible gaming.

They outlined initiatives and educational programs aimed at promoting awareness and preventing gambling-related issues. This proactive approach aims to protect the wellbe-

the National Lottery are maximised.

The visit concluded with a series of inspections at various gaming premises in Jinja. The Board’s aim was to ascertain the compliance measures taken by sector players in line with regulations. These inspections are part of the Board’s ongoing commitment to ensuring a fair, transparent, and responsible gaming environment. The Board was pleased to observe that many establishments are adhering to the

improvement to further align with best practices.

The Chairman of the Board, Mr. Mugasa Adyeri expressed optimism about the outcomes of the visit. “Our visit to Jinja has been incredibly productive. “We are committed to working closely with local leaders and stakeholders to ensure that the National Lottery brings maximum beneand ensuring compliance, we can create a sustainable and positive impact for everyone involved.”

The National Lotteries and Gaming Regulatory Board looks forward to continuing its engagement with the Jinja community and other regions, as it rolls out the National Lottery and reinforces responsible gaming practices nationwide. NLGRB Responsible Gaming Lottery

Steps to Evaluate Local Crypto Sector and Introduce

a

Regulatory Framework, All Set in Zimbabwe

Zimbabwe is seeking to follow the lead of South Africa by introducing a regulated legal mandate for virtual assets and cryptocurrencies.

Zimbabwe Crypto

other illicit activities. Given the anonymity and decentralisation that characterise these digital assets, it is crucial to identify and mitigate any associated risks.