iGaming AFRIKA (Issue 2) - May/June 2024

spins and wins

Conquering the Domains in Gaming

editor’sNote

Welcome to the second issue of iGaming AFRIKA magazine! In this edition, we spotlight the multifaceted Nigerian-born artist and entrepreneur, Mr. Eazi, whose journey embodies a harmonious blend of musical mastery and entrepreneurial prowess.

From his early days at KNUST organizing parties to his groundbreaking ventures in music, business, and philanthropy, Mr. Eazi’s story is one of perseverance, vision, and commitment to uplifting African talent and communities. Our exclusive interview with him offers insights into the synergies shaping Africa’s cultural and economic landscape, from his founding of Empawa Africa to his recent foray into the gaming world with Choplife Gaming. As seasoned editors with diverse experiences across various industries, working on iGaming AFRIKA has opened our eyes to the boundless opportunities the iGaming industry holds. The explosive growth of crash gaming, as highlighted in our feature “Thrills and Spills: Unveiling the Power of Player Engagement in Crash Games,” underscores the immense potential this sector for both entertainment and economic advancement.

Crash gaming has taken the industry by storm, particularly in Africa, where a youthful demographic presents a fertile ground for innovation and growth. Through captivating player engagement strategies like gamification elements, loyalty programs, and dynamic promotions, gaming platforms can cultivate deeper connections with their

In this issue, we offer a comprehensive exploration of player engagement in crash games, drawing insights from industry best practices and impactful case studies. Additionally, we feature interviews with industry experts, news articles, and profiles of key players in the iGaming landscape, providing readers with a holistic view of this dynamic industry.

We invite you to delve into the pages of iGaming AFRIKA magazine and explore the vibrant world of iGaming through the lens of innovation, entrepreneurship, and social impact. Whether you’re a seasoned professional or a newcomer to the industry, there’s something for everyone in this exciting second

Stay informed, stay engaged, and stay inspired with iGaming AFRIKA magazine.

Baraka Jefwa Editor, iGaming AFRIKA

CEO’SRemarks

Building a Safer Gambling Ecosystem for Players in Africa

Four months after the successful launch of Africa’s first iGaming magazine, we are excited to present an electrifying second issue of the iGaming AFRIKA Magazine. My message today is a call for all industry players to prioritize promoting safe and responsible gambling, as well as supporting communities by giving back to society. That is why we are highlighting influential individuals and brands who are championing these essential practices in this issue.

With Africa having the youngest population in the world, the popularity of betting has skyrocketed, fueled by ease of access to the internet, widespread use of mobile phones and emergence of multiple online betting sites.

This has led to concerns about the impact of gambling on society, including disruptions to sporting activities and concerns about match-fixing. Journalist Collins Okinyo provides valuable insights on these issues and how we can protect the game.

The magazine also features Gilles Catteeuw and Karen Hope from PremierBet Partners, a company committed to supporting local communities via corporate social responsibility initiatives through Premier Projects. Their story complements the narrative on the importance of giving back to society, who are the biggest stakeholders in the gaming industry.

Furthermore, the magazine highlights the work of Mr. Fisayo Oke, who is leading the Gamble Alert mission in Nigeria to campaign for responsible gaming, discourage underage gambling, and help problem gamblers get clinical attention. Take a moment to dive into the intriguing interviews and articles with industry leaders from across Africa and beyond on this issue. Together, we can work towards making Africa the safest gambling continent in the world.

Jeremiah Maangi

Founder & C.E.O iGaming AFRIKA

Gilles Catteeuw

Karen Hope

Fisayo Oke

Reviewing Past and Upcoming Events in the 2024 iGaming Calendar.

Reflecting on the past events that have taken place in the 2024 iGaming calendar, it is evident that the year has been filled with exciting and informative summits and expos that have brought together industry professionals from across the continent. The SiGMA Africa - South Africa edition was a great success, attracting numerous delegates and operators from the African gaming sector.

The conference provided a platform for networking, panel discussions, workshops, and awards ceremonies, highlighting the significant contributions of key players in the iGaming industry in Africa.

Following closely after the SiGMA event, the AGE Lagos Summit in Lagos, Nigeria, also made a significant impact on the industry. Endorsed by the Lagos State Lotteries and Gaming Authority (LSLGA) in Nigeria, the event aimed to facilitate collaboration and exchange of ideas among industry experts and stakeholders within Africa and the global market. The expo provided valuable insights into regulatory frameworks, emerging trends, and opportunities in the African gaming market.

Moving forward, the BiG Africa Summit (BiG) in South Africa continued to build on the momentum created by the earlier events. Celebrating its 10th edition, the summit marked a decade of excellence in the industry and served as a catalyst for progress and innovation.

The event highlighted the importance of industry excellence and set the stage for future advancements in the African iGaming sector.

Looking ahead to the upcoming events in the 2024 iGaming calendar, the Gaming Tech Summit Africa 2024 in Nairobi, Kenya, promises to be a groundbreaking event for the East African region. Bringing together regulators, tech innovators, and other industry players, the summit aims to foster collaboration and innovation in the gaming sector. With a focus on the latest technological advancements and industry trends, the event is expected to provide valuable insights and networking opportunities for attendees.

In July, the 9th Annual Sports Betting East Africa+ Summit will take place in Kampala, Uganda, building on the success of previous editions. With an operator-first agenda, the summit aims to empower operators through open discussions with industry stakeholders. The event will provide a platform for sharing insights, best practices, and regulatory updates to drive growth and innovation in the sports betting sector in East Africa.

August will see the Sports Betting West Africa+ Summit in Accra, Ghana, hosted by Eventus International. As the 9th annual edition of the summit, the event is expected to be a vital focus for African operators, regulators, and other gaming industry stakeholders. With a focus on industry trends, market insights, and regulatory updates, SBWA+ 2024 promises to be a valuable opportunity for networking and collaboration.

Concluding the year on a high note, the inaugural event hosted by iGaming AFRIKA in Malta, Europe, aims to bring together investors and industry players from Europe and beyond.

The conference, scheduled for November 11, 2024, will provide insights into establishing and operating profitable businesses in the gambling sector in Africa.

Additionally, the Western Cape Gambling Authority in South Africa is expected to host another responsible gambling summit during November, further highlighting the importance of promoting responsible gaming practices in the industry.In conclusion, the 2024 iGaming calendar has been filled with a variety of successful events, from summits and expos to conferences and workshops. With a focus on collaboration, innovation, and industry excellence, these events have played a crucial role in shaping the future of the African iGaming sector. As we look forward to the upcoming events in the calendar, we can expect even more exciting developments and opportunities for growth and advancement in the industry.

Calendar for Upcoming Events:

• Gaming Tech Summit Africa 2024

Dates: 4th-5th June 2024

Location: Nairobi, Kenya

• Sports Betting East Africa + 2024

Dates: 1st-3rd July 2024

Location: Kampala, Uganda

• Sports Betting West Africa + 2024

Date: 21st-23rd August 2024

Location: Accra, Ghana

• iGaming AFRIKA Malta

Dates: 11th November 2024

Location: Valletta, Malta

4th -5th June

Safari Park Hotel, Nairobi

This year GameTech Summit Africa 2024 is set to unfold in the heart of Nairobi, Kenya, on the 4th and 5th of June! This annual summit is the center for gaming and national lottery regulators from across the continent and beyond, aiming to form the future of gaming and technology in Africa.

GameTech Summit Africa 2024 is organized by Gaming Advisory, a leader in the African market, having facilitated international and local gambling operators since 2010. If you are interested in collaborating or sponsoring, feel free to contact us at:

GAMING MARKET OVERVIEW

270$

The average revenue per user(ARPU) in the Online Gambling market is projected to amount to US$270.60 in 2024.

8.4M

In the Online Gambling market, the number of users is expected to amount to 8.4m users by 2029.

1.6%

User penetration in the Online Gambling market will be at 1.6% in 2024.

Source : Statista

Unlocking Potential: Effective Strategies for Promoting Sports Betting Affiliate Programmes in the African Market

Affiliate marketing has emerged as a powerful tool for promoting various products and services, including sports betting, across diverse markets. In recent years, the African continent has witnessed a significant rise in sports betting activities, driven by factors such as increased internet penetration, smartphone usage, and a growing interest in sports. This article explores effective strategies for leveraging affiliate network programmes to promote sports betting and expand possibilities in the African market.

Understanding the African Market

Before delving into specific strategies, it’s crucial to understand the unique characteristics of the African market. Africa is a continent of diverse cultures, languages, and socio-economic backgrounds, presenting both opportunities and challenges for businesses. Despite its challenges, Africa boasts a youthful population, a burgeoning middle class, and a growing appetite for sports, making it a promising market for sports betting operators.

Utilising Affiliate Network Programmes

Affiliate network programmes serve as a cost-effective and scalable way to promote sports betting platforms in the African market. These programmes involve partnering with affiliates, who promote the betting platform through various online channels in exchange for commissions or rewards. Here are some effective strategies for maximising the impact of affiliate network programmes:

• Partnering with local influencers: collaborating with local influencers and sports personalities can significantly enhance brand visibility and credibility in the African market. These influencers often have a loyal following and can effectively promote sports betting platforms to their audience through sponsored content, endorsements, and social media posts.

• Creating engaging content: content marketing plays a crucial role in driving traffic and engaging potential customers. By producing high-quality content tailored to the interests and preferences of the African audience, such as sports news, betting tips, and match previews, sports betting operators can attract and retain users while positioning themselves as authorities in the industry.

• Targeting mobile users: with the proliferation of smartphones and mobile internet access in Africa, mobile marketing is essential for reaching a wider audience. Sports betting operators should optimise their websites and betting apps for mobile devices, ensuring seamless user experience and easy access to betting markets, live streams, and promotions.Offering competitive bonuses and promotions: in a competitive market like Africa, offering enticing bonuses and promotions can set sports betting platforms apart from their rivals. Affiliates can leverage these incentives to attract new customers and incentivize

existing users to continue betting. Examples include welcome bonuses, free bets, loyalty programmes, and exclusive offers for major sporting events.

• Adhering to regulatory compliance: compliance with local regulations and responsible gambling practices is paramount when operating in the African market. Sports betting operators must ensure transparency, fairness, and integrity in their operations, including age verification, responsible gambling tools, and adherence to advertising standards.

In conclusion, affiliate network programmes offer a powerful avenue for promoting sports betting platforms and expanding opportunities in the African market. By leveraging effective strategies such as partnering with local influencers, creating engaging content, targeting mobile users, offering competitive bonuses, and adhering to regulatory compliance, sports betting operators can successfully tap into the growing demand for betting services across the continent.

However, it’s essential to approach this market with sensitivity to cultural nuances, regulatory requirements, and ethical considerations to build trust and foster long-term success. With the right approach, sports betting affiliates can unlock the full potential of the African market and establish themselves as leaders in the industry.

Olubiyi Williams

Charting

the Course:

Exploring the Dynamics of the Tanzanian Gaming

Industry.

Kuandaa Kozi: Kuchunguza Mienendo ya Tasnia ya Michezo ya Kubahatisha Tanzania.

In November 2023, Mr. James Mbalwe was reappointed as the Director General of the Gaming Board of Tanzania (GBT), marking a significant milestone in the governance of the country’s gaming sector. With the recent appointments made by Her Excellency President Samia Suluhu Hassan, Mr. Mbalwe reflects on the significance of his role in overseeing the gaming industry in Tanzania.

In an exclusive interview with iGaming AFRIKA’s (IGA) very own, Mercy Sharon, Mr. Mbalwe shares his thoughts on various aspects of gaming regulation, achievements, challenges, and prospects for the Tanzanian gaming landscape. Join us as we explore the multifaceted dynamics of the Tanzanian gaming industry and gain valuable perspectives from Mr. Mbalwe, a key figure in shaping its trajectory.

Congratulations on your reappointment as the Director General of the Gaming Board of Tanzania in November 2023. Can you share your thoughts on the significance of your role in overseeing the gaming industry in Tanzania, especially considering Her Excellency President Samia’s recent appointments?

Thank you so much. Being the Director General (DG) of the Gaming Board of Tanzania means I stand as a chief manager or someone who manages day to day activities of the board.

According to the Gaming legislation, the Gaming Board is entrusted to a board of directors. However, the day-to-day functions are delegated to the director general. Being DG means you are responsible for the daily activities within the board and as director general, I would say that that is my role.

The Gaming Board of Tanzania (GBT) recently won the best regulatory body award at the 47th Dar es Salaam International Trade Fair (DITF), an award that was presented by Zanzibar His Excellency President Dr. Hussein Mwinyi. What are some of the factors that may have contributed to the GBT being crowned winners in this category?

We are very grateful to the organisers of the trade fair and to the public at large because gaming is a unique sector and an industry with a lot of controversies. People do not normally recognize and accept gaming.

So, finding out that we were being recognized by the public, was great on our side and this showed that we had been able to provide services to the public that had been acknowledged. We are grateful to everybody who voted in our favour and recognised the efforts we have been putting in, to see that our objectives within the industry have been achieved.

The objectives are usually two main ones, one to generate revenue for the government coffers and secondly to engage in social development. So, I’d say that the Tanzanian public recognised what we have been doing as a board.

Mnamo Novemba 2023, Bw. James Mbalwe aliteuliwa tena kuwa Mkurugenzi Mkuu wa Bodi ya Michezo ya Kubahatisha Tanzania (GBT), ikiashiria hatua muhimu katika usimamizi wa sekta ya michezo ya kubahatisha nchini. Kwa uteuzi wa hivi karibuni uliofanywa na Mheshimiwa Rais Samia Suluhu Hassan, Bw. Mbalwe anaangazia umuhimu wa jukumu lake katika kusimamia sekta ya michezo ya kubahatisha nchini Tanzania.

Katika mahojiano maalum na Mercy Sharon wa kampuni ya iGaming AFRIKA (IGA), Mercy Sharon, Bw. Mbalwe anashiriki mawazo yake kuhusu vipengele mbalimbali vya udhibiti wa michezo ya kubahatisha, mafanikio, changamoto na matarajio ya mchezo wa Tanzania. Jiunge nasi tunapochunguza mienendo yenye sura nyingi ya tasnia ya michezo ya kubahatisha Tanzania na kupata mitazamo muhimu kutoka kwa Bw. Mbalwe, mhusika mkuu katika kuunda mwelekeo.

Hongera kwa kuteuliwa tena kuwa Mkurugenzi Mkuu wa Bodi ya Michezo ya Kubahatisha Tanzania mnamo Novemba 2023. Je, unaweza kuchangia mawazo yako kuhusu umuhimu wa jukumu lako katika kusimamia sekta ya michezo ya kubahatisha nchini Tanzania, hasa kwa kuzingatia uteuzi wa Rais Samia hivi majuzi?

Asante sana. Kuwa mkurugenzi wa Bodi ya Michezo ya Kubahatisha Tanzania kunamaanisha kuwa ninasimama kama meneja mkuu au mtu anaye simamia shughuli za kila siku za bodi.

Kulingana na sheria ya Michezo ya Kubahatisha, Bodi ya Michezo ya Kubahatisha imekabidhiwa kwa bodi ya wakurugenzi. Hata hivyo, majukumu ya kila siku yanakabidhiwa kwa mkurugenzi mkuu. Kuwa mkurugenzi inamaanisha kuwa unawajibika kwa shughuli za kila siku ndani ya bodi na kama mkurugenzi mkuu, ningesema kwamba hilo ni jukumu langu.

Bodi ya Michezo ya Kubahatisha ya Tanzania (GBT) hivi majuzi ilishinda tuzo ya chombo bora cha kudhibiti katika Maonesho ya 47 ya Biashara ya Kimataifa ya Dar es Salaam (DITF), tuzo ambayo ilitolewa na Rais wa Zanzibar Dk Hussein Mwinyi. Je, ni baadhi ya mambo gani ambayo yanaweza kuwa yamechangia GBT kutawazwa washindi katika kitengo hiki?

Tunawashukuru sana waandaaji wa maonyesho ya biashara na umma kwa ujumla kwa sababu michezo ya kubahatisha ni sekta ya kipekee na sekta yenye utata mwingi. Kwa kawaida watu hawatambui na kukubali michezo ya kubahatisha.

Kwa hivyo, kugundua kuwa tunatambuliwa na umma, ni nzuri kwa upande wetu na hii inaonyesha kuwa tumeweza kutoa huduma kwa umma ambayo imekubaliwa. Tunashukuru kila mtu ambaye alipiga kura kwa niaba yetu na kutambua juhudi ambazo tumekuwa tukiweka, kuona kwamba malengo yetu ndani ya tasnia yamefikiwa.

Malengo kwa kawaida huwa ni mawili makuu. Moja la kuzalisha mapato kwa hazina ya serikali na pili, kujihusisha na maendeleo ya jamii. Kwa hivyo naweza sema kwamba umma wa Watanzania umetambua kile ambacho tumekuwa tukifanya kama bodi.

INTRODUCTION

In your role as Director General, have any regulatory measures been implemented or enhanced to maintain integrity, fairness, and responsible gaming within the Tanzanian gaming industry? Also, what are some of the campaigns that the board is carrying out or overseeing to sensitise the general public over gaming issues as well as responsible gaming?

You see, the gaming industry is always evolving so there are always changes and dynamics taking place. Since being appointed Director General, it is now almost seven years, there are so many things that have been done on the ground. Before my appointment, we did not have any regulatory systems to assist with regulation.

During my tenure, we have been able to come up with electronic systems that have been able to help us govern the industry. We have been able to set up Circa, this is a system to do with licensing, we also have a system that focuses on the revenue aspect and players’ conduct. We have done a lot in terms of streamlining our licensing frameworks and our legal side. There are many changes we have had but these are some of the significant ones.

GBT was established in terms of the Gaming Act Cap 41 of 2003 and became operational in 2004 following the restructuring of the defunct National Lottery. This led to the recent commemoration of the board’s 20th anniversary! Looking back, what significant milestones or achievements have stood out in the board’s journey since 2004?

Katika nafasi yako kama Mkurugenzi Mkuu, kuna hatua zozote za udhibiti zimetekelezwa au kuimarishwa ili kudumisha uadilifu, haki, na uchezaji wa uwajibikaji ndani ya tasnia ya michezo ya kubahatisha Tanzania na ni baadhi ya kampeni ambazo bodi inatekeleza au kusimamia ili kuhamasisha umma kwa ujumla. masuala ya michezo ya kubahatisha pamoja na michezo ya kubahatisha inayo wajibika?

Unaona, tasnia ya michezo ya kubahatisha inabadilika kila wakati kwa hivyo kuna mabadiliko na mienendo kila wakati. Tangu niteuliwe kuwa mkurugenzi mkuu, sasa ni takribani miaka saba, kuna mambo mengi sana yamefanyika. Kabla ya uteuzi wangu, hatukuwa na mifumo yoyote ya udhibiti ili kusaidia katika udhibiti. Katika kipindi changu, tumeweza kuja na mifumo ya kielektroniki ambayo imeweza kutusaidia kutawala sekta hii.

Tumeweza kuanzisha Circa, huu ni mfumo unaohusiana na utoaji wa leseni, pia tuna mfumo unaozingatia kipengele cha mapato na mwenendo wa wachezaji. Tumefanya mengi katika suala la kurahisisha mifumo yetu ya utoaji leseni na upande wetu wa kisheria. Kuna mabadiliko mengi tumekuwa nayo lakini haya ni baadhi ya yale muhimu.

GBT ilianzishwa kwa mujibu wa Sheria ya Michezo ya Kubahatisha Sura ya 41 ya 2003 na ilianza kutumika mwaka wa 2004 kufuatia urekebishaji wa Bahati Nasibu ya Kitaifa ambayo haikutumika. Hii ilisababisha ukumbusho wa hivi majuzi wa maadhimisho ya miaka 20 ya bodi! Ukiangalia nyuma, ni hatua gani muhimu au mafanikio yaliyojitokeza katika safari ya bodi tangu mwaka wa 2004?

INTRODUCTION

I can say one of our achievements is our attempts to mitigate the stigma that surrounds gaming and to ensure that gambling is acceptable and has its contribution to the country.

“

The industry as I mentioned earlier has been contributing significantly to the government coffers. For instance, the board was supposed to be getting subsidies from the government but after two years we were able to sustain ourselves and stopped receiving subsidies and I would say that is a huge achievement.

Second, I will say that we have been able to attract several investors, from within and outside the country. At the beginning, it was predominantly foreigners but now we have locals who are involved in investing here as well. We consider that a great achievement on our side. Again, we have been able to embrace technology.

Technology is key when it comes to gaming. So in our case, we always embrace new technology and we have done quite a lot.

For starters, we were among the first in the region to allow online gambling and we have online registration to cater for that and we are now seeing that the sector is growing. I would say these are among the few milestones we have had.

The International Association of Gaming Operators Conference (IAGR 2023) that was recently held in Botswana saw the Director General of the National Lottery Regulatory Commission (NLRC) suggest that differences in regulations between African countries make them susceptible to being exploited by criminals for money laundering and funding terror operations. To combat this issue, Gbajabiamila proposed collaborative efforts to implement “Know Your Customer” practices, encourage reporting of suspicious transactions, conduct regular audits, and facilitate information exchange among regulatory bodies in Africa. What are your thoughts on this observation and recommendation?

I know it may be difficult to have standard regulations for everyone because we are from different operating environments but we are aspiring to have standard or common laws in the future, which would minimise what was pointed out by the director general of Uganda.

He was right, for example, each country in East Africa has its own regulatory regime. For Tanzania and Uganda, we have been able to review our legislation but if we go to Kenya, they are still using very archaic laws. Such things make it difficult to achieve uniformity within the region. Another thing is cooperation. For instance

Sekta kama nilivyotaja hapo awali imekuwa ikichangia pakubwa katika hazina ya serikali. Kwa mfano, bodi ilitakiwa kupata ruzuku kutoka kwenye serikali lakini baada ya miaka miwili tuliweza kujiendesha na tukaacha kupokea ruzuku na naweza kusema hayo ni mafanikio makubwa.

Pili, nitasema tumeweza kuvutia wawekezaji kadhaa, kutoka ndani na nje ya nchi. Hapo awali, wengi wao walikuwa wageni lakini sasa tuna wazawa ambao wanashiriki kuwekeza hapa pia. Tunaona hayo ni mafanikio makubwa kwa upande wetu. Tena, tumeweza kukumbatia teknolojia.

Teknolojia ni muhimu linapokuja suala la michezo ya kubahatisha. Kwa hivyo kwa upande wetu, kila wakati tunakumbatia teknolojia mpya na tumefanya mengi sana.

Mwanzo, tulikuwa miongoni mwa watu wa kwanza katika eneo hili kuruhusu kucheza kamari mtandaoni na tuna usajili wa mtandaoni ili kushughulikia hilo na sasa tunaona kuwa sekta hiyo inakua. Naweza kusema hizi ni kati ya hatua chache ambazo tumekuwa nazo.

Mkutano wa Kimataifa wa Waendesha Michezo ya Kubahatisha (IAGR 2023) ambao ulifanyika hivi majuzi nchini Botswana ulishuhudia Mkurugenzi Mkuu wa Tume ya Kitaifa ya Kudhibiti Bahati Nasibu (NLRC) akipendekeza kuwa tofauti za kanuni kati ya nchi za Kiafrika zinawafanya kunyanyaswa na wahalifu kwa utakatishaji fedha na kufadhili shughuli za ugaidi. Ili kukabiliana na suala hili, Gbajabiamila alipendekeza juhudi shirikishi za kutekeleza mazoea ya “Mjue Mteja Wako”, kuhimiza kuripoti miamala ya kutiliwa shaka, kufanya ukaguzi wa mara kwa mara, na kuwezesha ubadilishanaji wa taarifa kati ya mashirika ya udhibiti barani Afrika. Je, una maoni gani kuhusu uchunguzi na mapendekezo haya?

Najua inaweza kuwa vigumu kuwa na kanuni za kawaida kwa kila mtu kwa sababu tunatoka katika mazingira tofauti ya uendeshaji lakini tunatamani kuwa na sheria za kawaida au za kawaida katika siku zijazo, ambazo zinaweza kupunguza kile kilichoelezwa na mkurugenzi mkuu wa Uganda.

Alikuwa sahihi, kwa mfano, kila nchi katika Afrika Mashariki ina mfumo wake wa udhibiti. Kwa Tanzania na Uganda tumeweza kupitia sheria zetu lakini tukienda Kenya bado wanatumia sheria za kizamani sana. Mambo kama haya hufanya iwe vigumu kufikia usawa ndani ya kanda. Jambo lingine ni ushirikiano. Tuna kwa mfano vikao vya michezo ya kubahatisha.

Mahali tunapoweza kushiriki, kuweka alama, kubadilishana noti na kuchukua hatua ya pamoja. Tunahitaji kuongeza ushirikiano wetu ndani na naamini tukifanya hivyo tutaweza kupunguza tofauti hizi ndani ya kanda na Afrika na pengine kuelekea popote duniani. Ukienda Umoja wa Ulaya, utakuta wameweka sheria zinazosimamia ndani ya ukanda huo, hivyo kila nchi inabidi ifuate sheria hizo. Lakini hapa, kila nchi ina sheria zake za utendakazi ambazo zinaweza kufanya iwe vigumu kuja na mbinu moja.

Katika kipindi cha miaka 20, tasnia ya michezo ya kubahatisha imepitia mabadiliko makubwa. Je, Bodi ya Michezo ya Kubahatisha imerekebisha vipi mikakati yake ya udhibiti ili kuendana na hali inayoendelea ya sekta ya michezo ya kubahatisha nchini Tanzania?

Tuna mikakati tofauti inayohusika na hii. Moja ni kuhakikisha kwamba tunaajiri vijana miongoni mwa bodi. Tunajua kwamba vijana ni wabunifu kabisa na rahisi linapokuja suala la kuzoea mabadiliko tofauti na wazee. Vijana wanabadilika sana linapokuja suala la teknolojia, kwa hivyo kama bodi, kila wakati tunazingatia vijana linapokuja suala la ajira.

We should have forums within the East African region to bring us regulators together. “ “

Kitu kingine ni kwamba huwa tunawasiliana na wadau wetu; wenye leseni. Kila jambo linapotokea, tunashiriki nao. Pia tunashiriki madokezo na kuwahimiza kukumbatia teknolojia pia. Pia tunafanya jambo la kubadilishana habari na wenzetu walio nje na ndani ya bara hili, kwa mfano, Afrika Kusini kuhusu masuala ya teknolojia. Kwa hiyo wakati wowote kunapotokea maendeleo, tuna hakikisha tunaenda huko, tunajifunza na tunarudisha dhana za yale tuliyojifunza.

Mr. james Mbalwe

Director General of the Gaming Board of Tanzania (GBT)

A place where we can share, benchmark, exchange notes and take joint initiative. We need to increase our cooperation within and I believe if we do that, we will be able to minimise these differences within the region and Africa and maybe head to wherever the rest of the world is. If you go to the European Union, you will find that they have established laws that cater within that region, so each country must abide by those laws. But here, each country has its laws of operation which may make it harder to come up with a uniform approach.

In the span of 20 years, the gaming industry has undergone significant transformations. How has the Gaming Board adapted its regulatory strategies to keep pace with the evolving landscape of the gaming sector in Tanzania?

We have different strategies involved with this. One is to make sure that we employ the youth on the board. We know that the youth are quite innovative and easy when it comes to adapting to changes as opposed to elders. The youth are quite flexible when it comes to technology, so as a board, we always focus on the youth when it comes to employment. The other thing is that we always liaise with our stakeholders and licensees. Whenever anything arises, we share it with them. We also share notes and encourage them to embrace technology too. We also make a point to exchange information with our peers without and within the continent, for example, South Africa in matters regarding technology. So, whenever there are developments, we ensure we go there, we learn, and we bring back the concepts of what we have learned with us.

The Gaming Board of Tanzania disclosed increased gaming revenue back in July 2022. Are you still experiencing an upward trajectory? If so, could you elaborate on the factors contributing or that contributed to this growth and the strategies implemented to sustain and further enhance revenue generation?

I would attribute the growth of such an upward trajectory to good professionalism. We have been able to adhere to the law and have the best practices, these are very key things. So, it is because we have created an enabling environment that has propelled the growth of the industry.

During the 20th Anniversary celebrations by the GBT. The board celebrated Betway Tanzania for being the most compliant operator in the country. Could you highlight some of the factors that were considered in the determination above and what would be your message to more operators that would like to join the list above?

We have 20 years to reflect on what we have done and strategise on what we want 20 years from now. So, during that event, we were able to recognize operators who have contributed significantly or those who surpassed our expectations.

You see, being a regulator is not just for punishing operators when they go wrong, sometimes we also recognise their achievements and we decided to award those who were able to practice accordingly. And for anyone interested in the Tanzanian market, they must make sure they are compliant. We also believe in self-regulation. We don’t want to be chasing down lawbreakers, compliance should start with you.

Tanzania and Kenya have implemented a central monitoring system to enhance regulatory compliance and promote responsible gambling behaviors. Does Tanzania have any plans to do the same and what is the motivating factor(s) behind this decision?

I would say that we are the pioneers when it comes to this aspect of technology. Here, we started before coming up with the central monitoring system in 2007, we required operators to have their gaming management systems. When 2019 came, the government said we should not rely on the operators’ systems and that we should have our elaborate system. Our system, unlike Kenya and Uganda, is locally developed and not acquired.

We have a system called GEM which is a Gaming Electronic and Monitoring System that is locally developed. It was launched in 2019 and once it is foolproof we can make it available globally for other countries as well. When we were developing our system, we went to Italy, and they said that at the time very few countries had their system.

Bodi ya Michezo ya Kubahatisha Tanzania ilifichua ongezeko la mapato ya michezo mnamo Julai 2022. Je, bado mapato yanazidi kukua? Ikiwa ndivyo, unaweza kufafanua sababu zinazochangia au zilizochangia ukuaji huu na mikakati iliyotekelezwa ili kuendeleza na kuimarisha zaidi uzalishaji wa mapato?

Naweza husisha ukuaji wa mwelekeo huo wa juu na taaluma nzuri. Tumeweza kuzingatia sheria na kuwa na mazoea bora, haya ni mambo muhimu sana. Kwa hiyo, ni kwa sababu tumeweka mazingira wezeshi ambayo yamechochea ukuaji wa sekta hiyo.

Wakati wa sherehe za Miaka 20 na GBT. Bodi ilisherehekea kampuni ya Betway Tanzania kuwa kampuni inayotekeleza sheria nyingi zaidi nchini. Je, unaweza kuangazia baadhi ya vipengele ambavyo vilizingatiwa katika uamuzi huo na ni ujumbe gani ungeelekeza kwa waendeshaji zaidi ambao wangependa kujiunga na orodha iliyo hapo juu?

Tumekuwa na miaka 20 ya kutafakari tulichofanya na pia kuweka mikakati ya kile tunachotaka miaka 20 kutoka sasa. Kwa hivyo wakati wa hafla hiyo, tuliweza kutambua waendeshaji ambao wamechangia kwa kiasi kikubwa au wale ambao walipita matarajio yetu.

Unaona, kuwa mdhibiti sio tu kuwaadhibu waendeshaji wanapokosea, wakati mwingine tunatambua mafanikio yao na tukaamua kuwatunuku walioweza kufanya mazoezi ipasavyo. Na kwa yeyote anayevutiwa na soko la Tanzania ni lazima ahakikishe anakidhi viwango. Pia tunaamini katika kujidhibiti. Hatutaki kuwakimbiza wavunja sheria, utiifu unapaswa kuanza na wewe.

Tanzania na Kenya zimetekeleza mfumo mkuu wa ufuatiliaji ili kuimarisha uzingatiaji wa udhibiti na kukuza tabia zinazowajibika za uchezaji kamari. Je, Tanzania ina mpango wowote wa kufanya hivyo na ni sababu gani zinazochochea uamuzi huu?

Ningesema kwamba sisi ndio waanzilishi linapokuja suala hili la teknolojia. Hapa, tulianza kabla ya kuja na mfumo mkuu wa ufuatiliaji mwaka wa 2007, tulihitaji waendeshaji kuwa na mifumo yao ya usimamizi wa michezo ya kubahatisha. Ilipofika 2019, serikali ilisema hatupaswi kutegemea mifumo ya waendeshaji na kwamba tunapaswa kuwa na mfumo wetu wa kina. Mfumo wetu, tofauti na Kenya na Uganda, umeendelezwa ndani ya nchi na sio wa kununuliwa.

Tuna mfumo unaoitwa GEM ambao ni Mfumo wa Elektroniki na Ufuatiliaji wa Michezo ya Kubahatisha ambao umetengenezwa nchini. Ilizinduliwa mnamo 2019 na ikishapumbazwa tunaweza kuifanya ipatikane kwa nchi zingine pia. Tulipokuwa tukitengeneza mfumo wetu, tulienda Italia na wakasema kwamba wakati huo ni nchi chache sana zilikuwa na mfumo wao.

Mr. james Mbalwe

Director General of the Gaming Board of Tanzania (GBT)

Can you highlight any unconventional approaches the Gaming Board has introduced or is planning to introduce to keep pace with the evolving gaming landscape with the new technological advancements in the gaming sector?

It’s a hard question but we have had a combination of different approaches. For instance, there was a time we went to Nigeria, and we shared their experience. There is something we were not doing here. For them, if they wanted to find out if the systems were working, they would buy tickets and pretend to be the players.

They counter-check the tickets within the system. So, they would go to several operators and buy tickets and if the tickets would not operate within the system, then (they would figure out) there is something wrong with the system, and if they reflected then everything was fine. So, this is why I would say it is a combination of approaches that are both conventional and unconventional, provided they give you what you want.

Back in 2022, we had instances when the Gaming Board took decisive actions against illicit slot machines that were found in different parts of the country. Can you provide insights into the strategies employed by the board to identify and seize these machines, and what measures are in place to prevent their re-emergence?

Slot machines have been used since the board was put in place. One of the key operations back then was casino operations and slot machines. We also had slot machine shops, being one of the oldest operations. By then, slot machines weren’t a problem but recently, yes, slots have become a challenge because of interest. Locals are now engaging in gaming, and everyone wants to engage in slot business, and this comes with its challenges.

So, the board has taken the initiative. One you cannot import slot machines here without seeking approval. First, you must be the licensee to seek approval from the board and when the slot machine arrives at the port, we are always updated by the port authority. Finally, after approval at the port, we register the machines and issue stickers. So, there is a huge control of slot machines but again these illegal operators sometimes do not use authorised entry points. However, whenever we find them, we take sustained measures.

How does the Gaming Board plan to facilitate its growth and development in the coming years?

If you come across our vision, we want to become a world-class regulatory body, but you see our industry is emerging, it’s not yet mature. So, one is to ensure the industry remains safe and becomes even more acceptable. I don’t know if we share the same experience with the rest of the region, but sometimes we have policymakers here stigmatising the industry. So, our commitment is to let the industry be accepted by our policymakers before even getting down to the common ‘mwananchi’ (ordinary citizens). We will make sure that we create awareness from the top to the bottom.

Je, unaweza kuangazia mbinu zozote zisizo za kawaida ambazo Bodi ya Michezo ya Kubahatisha imeanzisha au inapanga kutambulisha ili kuendana na hali ya michezo ya kubahatisha inayobadilika na maendeleo mapya ya kiteknolojia katika sekta ya michezo ya kubahatisha?

Ni swali gumu lakini tumekuwa na mchanganyiko wa mbinu tofauti. Kwa mfano, kuna wakati tulienda Nigeria na tulishiriki uzoefu wao. Kuna kitu tulikuwa hatufanyi hapa. Kwao, kama wangetaka kujua ikiwa mifumo inafanya kazi kweli, wangenunua tikiti na kujifanya kuwa wachezaji.

Wanapinga kuangalia tikiti ndani ya mfumo. Kwa hivyo wangeenda kwa waendeshaji kadhaa na kununua tikiti na ikiwa tikiti hazingefanya kazi ndani ya mfumo, basi kuna tatizo na mfumo, na ikiwa waliakisi basi kila kitu kilikuwa sawa. Kwa hivyo hii ndiyo sababu ningesema ni mchanganyiko wa mbinu ambazo ni za kawaida na zisizo za kawaida, mradi tu zitakupa kile unachotaka.

Huko nyuma mwaka wa 2022, tulikuwa na matukio ambapo Bodi ya Michezo ya Kubahatisha ilichukua hatua madhubuti dhidi ya mashine zisizo halali ambazo zilipatikana katika sehemu mbalimbali za nchi. Je, unaweza kutoa maarifa kuhusu mikakati iliyotumiwa na bodi kutambua na kukamata mashine hizi, na ni hatua gani zinazochukuliwa kuzuia kuibuka tena?

Mashine za slot zimetumika tangu bodi kuwekwa. Moja ya shughuli muhimu wakati huo ilikuwa shughuli za kasino na mashine za yanayopangwa. Pia tulikuwa na maduka ya mashine yanayopangwa, ikiwa ni mojawapo ya shughuli za zamani zaidi. Kufikia wakati huo, mashine zinazopangwa hazikuwa shida lakini hivi karibuni, ndio, nafasi zimekuwa changamoto kwa sababu ya riba. Wenyeji sasa wanashiriki katika michezo ya kubahatisha na kila mtu anataka kujihusisha na biashara ya yanayopangwa na hii inakuja na changamoto zake. Kwa hivyo bodi imechukua hatua. Moja huwezi kuagiza mashine yanayopangwa hapa bila kutafuta idhini.

Kwanza lazima uwe mwenye leseni ili kutafuta kibali kutoka kwa bodi na wakati mashine ya kupangilia inapofika bandarini, tunasasishwa kila mara na mamlaka ya bandari.

Hatimaye, baada ya kuidhinishwa bandarini, tunasajili mashine na kutoa vibandiko. Kwa hivyo, kuna udhibiti mkubwa wa mashine zinazopangwa lakini tena waendeshaji hawa haramu wakati mwingine hawatumii sehemu zilizoidhinishwa za kuingia. Walakini, kila tunapozipata, tunachukua hatua endelevu.

Je, Bodi ya Michezo ya Kubahatisha inapangaje kuwezesha ukuaji na maendeleo yake katika miaka ijayo?

Ukipata maono yetu, tunataka kuwa shirika la udhibiti wa kiwango cha kimataifa lakini unaona sekta yetu inaibuka, bado haijakomaa. Kwa hivyo moja ni kuhakikisha tasnia inabaki salama na inakubalika zaidi. Sijui kama tunashiriki uzoefu sawa na eneo lingine, lakini wakati mwingine tuna watunga sera hapa wanaonyanyapaa tasnia.

Kwa hiyo dhamira yetu ni kuiacha sekta hiyo ikubalike na watunga sera wetu kabla hata ya kuwashukia mwananchi wa kawaida (wananchi wa kawaida). Tutahakikisha kwamba tunajenga ufahamu kutoka juu hadi chini.

So, our commitment is to let the industry be accepted by our policymakers before even getting down to the common ‘mwananchi’ (ordinary citizens). We will make sure that we create awareness from the top to the bottom.

Kwa nini ungeshauri wawekezaji wengi zaidi kuja kuwekeza kwenye sekta ya kamari nchini Tanzania?

Sababu ambazo ningeshiriki na wanaotaka kuwa wawekezaji ni kwamba kwanza tumeweza kuweka mazingira rafiki ya uendeshaji hivyo wasikwepe kuwekeza hapa. Kamari hapa ni halali na changamoto zilizokuwepo hapo awali wakati bodi inabuniwa zimeshughulikiwa kwa kiasi kikubwa. Kwa hivyo ikiwa mtu anakuja hapa, mradi nimwendeshaji halisi, anapaswa kutarajia kupata mapato yake. Hatutaki mtu yeyote aje hapa na kujuta, tunataka wawekezaji wanaokuja hapa waje, wawekeze, na wafurahie uwekezaji wao. Ili kufaidika wakati nchi inanufaika pia, kwa hivyo iwe sambamba.

Why would you advise more investors to come and invest in the gambling sector in Tanzania?

The reasons I would share with would-be investors is first that we have been able to create a friendly operating environment so they should not shy away from investing here. Gambling here is legal and the challenges which were there initially when the board was conceived have been largely addressed. So, if someone is coming here, provided they are a genuine operator, they should expect to get their returns. We don’t want anyone to come here and regret it, we want investors who are coming here to come, invest, and enjoy their investments. To benefit while the country benefits as well, so it’s a two-way traffic.

Give us the steps, requirements, procedures, and costs for acquiring various gaming licenses in Tanzania.

We have different licenses with different requirements, but I will highlight the main ones. If you check our law, it requires that anyone who comes here should have sufficient funds. These funds should also come from a legitimate source. You know gambling was initially associated with criminal activity, so we must make sure your sources are legitimate. You should also not have a criminal record.

Then we discussed the issue of technology. You should come with up-to-date technology. We are looking for technology that will be able to match the prevailing circumstances. I think those are the three things that are key for anyone who wants to invest in Tanzania.

Are there any closing remarks you would like to give before we conclude today’s session?

I am particularly grateful for this interview. I know through this interview people will be able to know what is happening in Tanzania. I know maybe a large segment of people don’t know what is happening here and sometimes you find people who are not Tanzanian know more about Tanzania than Tanzanians themselves. So hopefully through this, they can learn more.

We also still welcome investors in Tanzania because this is the opportune time for people to come and invest here in Tanzania since we have a favorable operating environment. And as much as we are encouraging people to invest, we are also looking for serious investors, nonetheless.

We don’t want anyone to come here and regret it, we want investors who are coming here to come, invest, and enjoy their investments. “ “

Tupe hatua, mahitaji, taratibu na gharama za kupata leseni mbalimbali za michezo ya kubahatisha nchini Tanzania.

Tuna leseni tofauti zenye mahitaji tofauti lakini nitaangazia zile kuu. Ukiangalia sheria yetu inataka mtu yeyote anayekuja hapa awe na fedha za kutosha. Fedha hizi pia zinapaswa kutoka kwa chanzo halali. Unajua mwanzoni kamari ilihusishwa na shughuli za uhalifu kwa hivyo tunapaswa kuhakikisha kuwa vyanzo vyako ni halali.

Pia hupaswi kuwa na rekodi ya uhalifu. Kisha tukajadili suala la teknolojia. Unapaswa kuja na teknolojia ya kisasa. Tunatafuta teknolojia ambayo itaweza kuendana na hali iliyopo. Nadhani hayo ndiyo mambo matatu ambayo ni muhimu kwa yeyote anayetaka kuwekeza Tanzania.

Je, kuna maneno yoyote ya mwisho ambayo ungependa kutoa kabla ya kuhitimisha kipindi cha leo?

Ninashukuru sana kwa mahojiano haya. Najua kupitia mahojiano haya watu wataweza kujua kinachoendelea Tanzania. Najua pengine sehemu kubwa ya watu hawajui kinachoendelea hapa na wakati mwingine, jambo la kufurahisha sana unakuta watu ambao si watanzania wanaijua zaidi Tanzania kuliko Watanzania wenyewe. Kwa hivyo tunatumai kupitia hii wanaweza kujifunza zaidi.

Pia bado tunawakaribisha wawekezaji Tanzania kwa sababu huu ni wakati muafaka kwa watu kuja kuwekeza hapa Tanzania kwa vile tuna mazingira mazuri ya uendeshaji. Na vile tunavyohimiza watu kuwekeza, tunatafuta wawekezaji makini hata hivyo.

Dau Inayoshinda:

Kusimbua Mienendo ya Mchezo wa iGaming nchini

DR Kongo

Embark on a journey through the vibrant world of iGaming in the Democratic Republic of Congo (DR Congo) and Africa at large with Didier Kamango, the Director of Operations and Development at Lava Bet.

In this enlightening conversation with IGaming AFRIKA(IGA), Didier sheds light on the intricacies of the iGaming market in DR Congo. From the burgeoning interest in sports betting to the regulatory landscape and investment opportunities, explore the evolving landscape of iGaming in the heart of Africa.

Anza safari nasi kupitia ulimwengu changamfu wa iGaming katika Jamhuri ya Kidemokrasia ya Kongo (DR Kongo) na Afrika kwa ujumla pamoja na Didier Kamango, Mkurugenzi wa Uendeshaji na Maendeleo pale Lava Bet.

Katika mazungumzo haya ya kuelimisha na iGaming AFRIKA(IGA), Didier anaangazia ugumu wa soko la iGaming nchini DR Kongo. Kuanzia shauku inayoongezeka katika kamari ya michezo hadi mazingira ya udhibiti na fursa za uwekezaji, chunguza hali inayoendelea ya iGaming katikati mwa Afrika.

Please introduce yourself and what do you do? How do you describe the IGaming market in Congo?

My name is Didier Kamango and I hold the position of Director of Operations and Development at Lava Bet. I worked for several years in sports betting companies in DR Congo and I acquired experience and activity in the field of sports betting in the field and bettor administration.

How would you describe the IGaming Market in Congo?

The sports betting market in DR Congo is growing, and more people are interested in it. Online betting platforms are multiplying and offering a wide variety of sports and types of bets. However, it is important to remain vigilant and choose reliable and secure sites to avoid scams.

Congolese bettors are increasingly informed and savvy, which contributes to the positive development of the market. Local and international competitions generate great enthusiasm and offer many opportunities for interesting betting.

Tafadhali jitambulishe na unafanya nini? Unawezaje kuelezea soko la IGaming nchini Kongo?

Jina langu ni Didier Kamango na ninashikilia wadhifa wa Mkurugenzi wa Uendeshaji na Maendeleo katika Lava Bet. Nilifanya kazi kwa miaka kadhaa katika kampuni za kamari za michezo nchini Jamhuri ya Kidemokrasia ya Kongo na nilipata uzoefu na shughuli katika uwanja wa kamari ya michezo katika uwanja na usimamizi wa bet.

Je, unaweza kulielezaje soko la michezo ya kubahatisha nchini Kongo?

Soko la kamari za michezo nchini Jamhuri ya Kidemokrasia ya Kongo linakua, na watu zaidi wanavutiwa nalo. Mifumo ya kamari ya mtandaoni inazidisha na inatoa aina mbalimbali za michezo na aina za dau. Hata hivyo, ni muhimu kuwa macho na kuchagua tovuti zinazo aminika na salama ili kuepuka ulaghai.

Waweka dau wa Kongo wanazidi kuarifiwa na wenye ujuzi, jambo ambalo linachangia maendeleo chanya ya soko. Mashindano ya ndani na kimataifa hutoa shauku kubwa na hutoa fursa nyingi za kamari ya kuvutia. Kwa kifupi, soko la kamari ya michezo nchini DR Kongo ni yenye nguvu na ya kuahidi kwa wapenda michezo na kamari.

In short, the sports betting market in DR Congo is dynamic and promising for sports and gambling enthusiasts.

How do government policies in DR Congo affect the sports betting gaming atmosphere?

Government policies in DR Congo can impact the sports betting gaming atmosphere by regulating and controlling the gaming industry. For example, strict policies can limit citizens’ access to online betting sites or impose high taxes on gaming operators. This can influence the diversity of betting offers available and the competitiveness of the market. Additionally, favourable government policies can encourage innovation and growth in the industry, which can boost bettor interest and improve the overall gaming experience.

You have been in the gaming industry since 2011 and have worked for different betting companies in your country. In your opinion, what is the thing that these companies are missing to fully exploit the Congolese market in sports betting?

Quality customer base; to retain bettors and encourage them to continue betting on their platforms and at points of sale.

You also work as a brand consultant, management consultant, and marketing consultant, tell us more about this and how you go about achieving maximum customer/brand satisfaction.

As a brand, management, and marketing consultant, my main goal is to help my clients develop a comprehensive strategy that strengthens their brand image, improves their internal management, and optimises their marketing efforts. To achieve maximum customer/brand satisfaction, I proceed as follows:

1.In-depth Analysis: I start with an in-depth analysis of the brand, its market positioning, its competition, and its target audience. This step allows me to understand the strengths and weaknesses of the brand and identify growth opportunities.

2.Development of a tailor-made strategy: Based on the results of the analysis, I develop a tailor-made strategy that meets the specific needs of the brand. This strategy includes recommendations to improve internal management, strengthen brand image, and optimise marketing efforts.

3.Implementation and monitoring: Once the strategy is defined, I work closely with my clients to implement the recommendations. I ensure that each step is followed closely and adjust the strategy as necessary to ensure optimal results.

4.Measuring results: Finally, I measure the results of the strategy implemented using key performance indicators. This assessment allows me to verify the effectiveness of my recommendations and make adjustments if necessary to ensure customer/brand satisfaction.

By following these steps, I ensure that I provide my clients with personalised solutions that meet their specific needs and help strengthen their brand image, internal management, and marketing efforts.

Je, sera za serikali nchini Kongo zinaathiri vipi mazingira ya michezo ya kubahatisha?

Sera za serikali nchini Kongo zinaweza kuathiri mazingira ya michezo ya kubahatisha kwa kudhibiti na kudhibiti tasnia ya michezo ya kubahatisha. Kwa mfano, sera kali zinaweza kuzuia ufikiaji wa raia kwa tovuti za kamari mtandaoni au kutoza ushuru wa juu kwa maopereta wa michezo ya kubahatisha. Hii inaweza kuathiri utofauti wa ofa za kamari zinazopatikana na ushindani wa soko. Zaidi ya hayo, sera zinazofaa za serikali zinaweza kuhimiza uvumbuzi na ukuaji katika sekta hiyo, ambayo inaweza kuongeza maslahi ya wadau na kuboresha uzoefu wa jumla wa michezo ya kubahatisha.

“ “ “

Umekuwa katika sekta ya michezo ya kubahatisha tangu 2011 na umefanya kazi kwa makampuni mbalimbali ya kamari katika nchi yako. Kwa maoni yako, ni kitu gani ambacho makampuni haya yanakosa ili kutumia kikamilifu soko la Kongo katika kamari ya michezo?

Msingi wa wateja wa ubora; kubakiza wadau na kuwahimiza kuendelea kuweka kamari kwenye majukwaa ya kampuni ya kamari na katika maeneo ya mauzo.

Pia unafanya kazi kama Mshauri wa Biashara, Mshauri wa Usimamizi na Mshauri wa Masoko, tuambie zaidi kuhusu hili na unafanyaje ili kufikia kiwango cha juu zaidi cha kuridhika kwa wateja/biashara?

Kama mshauri wa chapa, usimamizi na uuzaji, lengo langu kuu ni kuwasaidia wateja wangu kukuza mkakati wa kina ambao unaimarisha taswira ya chapa zao, kuboresha usimamizi wao wa ndani na kuboresha juhudi zao za uuzaji. Ili kufikia kiwango cha juu cha kuridhika kwa mteja/chapa, ninaendelea kama ifuatavyo:

1.Uchambuzi wa Kina: Ninaanza na uchambuzi wa kina wa chapa, nafasi yake katika soko, ushindani wake na walengwa wake. Hatua hii inaniruhusu kuelewa uwezo na udhaifu wa chapa na kutambua fursa za ukuaji.

2.Uundaji wa mkakati ulioundwa mahususi: Kulingana na matokeo ya uchanganuzi, ninaunda mkakati ulioundwa mahususi ambao unakidhi mahitaji mahususi ya chapa. Mkakati huu unajumuisha mapendekezo ya kuboresha usimamizi wa ndani, kuimarisha taswira ya chapa na kuboresha juhudi za uuzaji.

3.Utekelezaji na ufuatiliaji: Mkakati unapofafanuliwa, ninafanya kazi kwa karibu na wateja wangu kutekeleza mapendekezo. Ninahakikisha kwamba kila hatua inafuatwa kwa karibu na kurekebisha mkakati inapohitajika ili kuhakikisha matokeo bora.

4.Matokeo ya Upimaji: Hatimaye, ninapima matokeo ya mkakati uliotekelezwa kwa kutumia viashirio muhimu vya utendaji. Tathmini hii inaniruhusu kuthibitisha ufanisi wa mapendekezo yangu na kufanya marekebisho inapohitajika ili kuhakikisha kuridhika kwa mteja/chapa.

Kwa kufuata hatua hizi, ninahakikisha kuwa ninawapa wateja wangu masuluhisho ya kibinafsi ambayo yanakidhi mahitaji yao mahususi na kusaidia kuimarisha taswira ya chapa zao, usimamizi wa ndani na juhudi za uuzaji.

Kwa

kifupi, soko la kamari ya michezo nchini DR Kongo ni vuguvugu na la kuahidi kwa wapenda michezo na kamari.

In terms of investment opportunities in the sports betting space in the DR Congo, how and where would you advise an investor to invest in the DR Congo?

I would advise an investor interested in the sports betting sector in the Democratic Republic of Congo to explore partnership opportunities with local operators already established in the country. This could allow the investor to more easily access the market and benefit from the expertise and market knowledge of local partners.

In terms of where to invest, major cities like Kinshasa and Lubumbashi offer a large potential market due to their large populations and interest in sports betting. It would also be wise to invest in online platforms to reach a wider audience across the country.

The investor needs to conduct in-depth market research to understand local player preferences, current regulations, and trends in the Democratic Republic of Congo sports betting games market. Finally, it is recommended to seek local legal and financial advice to ensure that the investment complies with current legislation and best business practices.

Kwa upande wa fursa za uwekezaji katika nafasi ya kamari ya michezo ya kubahatisha nchini Jamhuri ya Kidemokrasia ya Kongo, ni jinsi gani na wapi unaweza kumshauri mwekezaji kuwekeza nchini DR Kongo?

Ningemshauri mwekezaji anayevutiwa na sekta ya kamari ya michezo katika Jamhuri ya Kidemokrasia ya Kongo kutafuta fursa za ushirikiano na maopereta wa ndani tayari.imara nchini. Hii inaweza kumruhusu mwekezaji kupata soko kwa urahisi zaidi na kufaidika na utaalamu na maarifa ya soko ya washirika wa ndani.

Kuhusiana na mahali pa kuwekeza, miji mikuu kama Kinshasa na Lubumbashi hutoa soko kubwa kwa sababu ya idadi kubwa ya watu na shauku ya michezo ya kamari. Pia litakuwa jambo la busara kuwekeza kwenye majukwaa ya mtandaoni ili kufikia hadhira pana kote nchini.

Ni muhimu kwa mwekezaji kufanya utafiti wa kina wa soko ili kuelewa mapendeleo ya wachezaji wa ndani, kanuni na mienendo ya sasa katika soko la michezo ya kamari la Jamhuri ya Kidemokrasia ya Kongo. Hatimaye, inashauriwa kutafuta ushauri wa kisheria na kifedha wa ndani ili kuhakikisha kuwa uwekezaji unatii sheria za sasa na mbinu bora za biashara.

Kuna ongezeko la michezo ya ajali na athari inayoongezeka ya sarafu-fiche katika nafasi ya michezo ya kubahatisha, je, Afrika iko tayari kwa hili na je, mabadiliko haya ya kudumu na ubunifu katika soko la michezo ya kubahatisha mchezo wa Kiafrika?

Rejareja au mtandaoni, ni ipi njia ya kuelekea kwa maopereta wapya na waliopo ili kuongeza soko?

In terms of where to invest, major cities like Kinshasa and Lubumbashi offer a large potential market due to their large populations and interest in sports betting.

“ “

There is a surge in crash games and an ever-growing effect of cryptocurrency in the gaming space, is Africa ready for this and are these lasting changes and innovations in the gaming market African games? Retail or online, what is the path forward for new and existing operators to maximise the market?

Gaming operators in Africa need to stay up to date with emerging trends such as crash gaming and cryptocurrency. This can be an opportunity for the African gaming industry to grow and innovate.

Retail or online, which is the way to go for new and existing operators to maximise their market presence?

When it comes to retail or online sales, operators need to adapt to consumer preferences. With the rise of technology and the Internet in Africa, online sales could be a promising way to reach a wider audience. However, it is also important not to neglect the retail market, which remains important in many African countries.

Ultimately, gaming operators in Africa should consider exploring both retail and online sales to maximise their market presence. Staying tuned to consumer needs and preferences is crucial to remaining competitive and thriving in an ever-changing marketplace.

What describes a sports betting gaming platform in Africa? A word to investors interested in investing in the sports betting space in Africa?

An African sports betting gaming platform is characterised by its diversity of sports offered, competitive odds, a user-friendly and secure interface, local payment options, and responsive customer support.

Ni muhimu kwa maopereta wa michezo ya kubahatisha barani Afrika kusasisha mitindo inayoibuka kama vile michezo ya kuacha kufanya kazi na cryptocurrency. Hii inaweza kuwa fursa kwa tasnia ya michezo ya kubahatisha ya Kiafrika kukua na kufanya uvumbuzi.

Rejareja au mtandaoni, ni ipi njia ya kwenda kwa maopereta wapya na waliopo ili kuongeza soko?

Linapokuja suala la mauzo ya rejareja au mtandaoni, ni muhimu kwa maopereta kukabiliana na matakwa ya watumiaji. Kutokana na kuongezeka kwa teknolojia na mtandao barani Afrika, uuzaji wa mtandaoni unaweza kuwa njia ya kuleta matumaini ya kufikia hadhira pana zaidi.

Hata hivyo, ni muhimu pia kutopuuza soko la reja reja, ambalo linasalia kuwa muhimu katika nchi nyingi za Afrika.

Hatimaye, maopereta wa michezo ya kubahatisha barani Afrika wanapaswa kuzingatia kuchunguza uuzaji wa rejareja na mtandaoni ili kuongeza uwepo wao katika soko. Kukaa kwa kuzingatia mahitaji na mapendeleo ya watumiaji ni muhimu ili kubaki na ushindani na kustawi katika soko linalobadilika kila wakati.

Ni nini kinachoelezea jukwaa la michezo ya kamari ya michezo barani Afrika? Neno kwa wawekezaji wanaopenda kuwekeza katika nafasi ya kamari ya michezo barani Afrika?

Jukwaa la Michezo ya Kubahatisha la Michezo la Afrika lina sifa ya aina mbalimbali za michezo inayotolewa, uwezekano wa ushindani, kiolesura kinacho faa mtumiaji na salama, chaguo za malipo ya ndani na usaidizi wa wateja wanaoitikia.

Neno kwa wawekezaji wanaopenda kuwekeza katika nafasi ya michezo ya kubahatisha ya Kiafrika?

Kwa wawekezaji wanaopenda kuwekeza katika nafasi ya kamari ya michezo barani Afrika, ninapendekeza kuzingatia kuelewa mahitaji na mapendeleo ya wachezaji wa ndani, kushirikiana na washirika wa ndani kwa ushirikiano bora katika soko, na kubaki makini na kanuni zinazoendelea kubadilika katika kila nchi.

Kamango Didier

Director of Operations and Development at Lava Bet.

Crash Games: The Comet Among New Games

For those of you who have not yet discovered them, crash games are the new kid on the block in the gambling industry and are attracting lots of players and therefore revenues for gambling companies all over the world. They are very successful because they are simple and exciting at the same time.

The games are exciting since you see your winnings gradually increase and must make split-second decisions on when to cash out. The adrenaline rush that comes with watching the multiplier climb higher and higher before cashing out at just the right moment is unmatched by any other casino game.

In its simplest form, the game is based on a counter that will count upwards with exponentially increasing speed until it randomly crashes, i.e. it stops counting. The task of the player is to cash out of the game before the counter crashes. If the player manages to cash out in time the value of the counter will be the multiplier of the stake, so the higher the counter goes, the higher the multiplier becomes, and the higher the win will be. If the game crashes it means the player has lost their bet.

Crash Game History

It might feel like crash games are new to the market, but crash games started to take off back in the early days of crypto gambling. So, they have been around for a while longer than most people think. Since then, crash games have crossed the border to traditional gambling sites and have taken the gambling world by storm. Crash games would have done well in any case, but the pandemic has certainly also helped. Crash games were well-positioned “live” or interactive games when other live games were scarce.

The Advantages of Crash Games

Crash games have many features and benefits. First and foremost, crash games are simple to understand and easy to play. They are graphically appealing since they visualise the winnings that are increasing with exponential speed. Since there is no need for complicated game rules or pay-tables the games are very intuitive even if they come in many forms and shapes.This makes them accessible to the full range of players, newcomers, and pros alike.

At the same time as there is a possibility to play safe on small multiples risking less there is also a possibility to bet big and take the opportunity to win significant amounts of money on high multipliers in a short time. This is why crash games attract both beginners and hardcore gamblers to the game at the same time. Many crash games have a dual betting option adding the possibility not only to bet twice but also to have the possibility to cash out on different levels, thus in a way hedging the bet playing the game a bit safer while still having the chance to win big.

Another distinct feature of crash games is that they are multiplayer games where you can feel the presence of all other players in each round by seeing the list of players stacking up as bets are accepted. You can see their stake and how well they perform, and it is also fun to see your position in the list of other players. Most crash games also have a chat function which makes the multiplayer aspect of the game even bigger where players can interact with each other and share winnings or losses. Chat is admittedly a dual-edged sword and can be offensive so of course it needs monitoring. Split The Pot has implemented a clever voting system so trash-talking can be restricted amongst players themselves reducing the need for staff monitoring of the chat in various languages. The sense of community is further enhanced by leaderboards and shared rain etc. in the chat.

As with most games nowadays one can of course auto bet and automatically cash out on different levels. Intricate games like for instance Comet Crash also can set up various strategies in the advanced mode where you, for instance, can increase or decrease the stake depending on the result of the previous bet. One such possibility is to use the popular “Martingale” strategy where the stake is doubled following any lost bet and thus when the winning bet eventually comes, win all the money lost on previous bets back plus more. Furthermore, many online casinos have recognised the appeal of crash online casino games and have started offering generous bonuses and promotions to attract players.

This has led to increased competition among casinos, which has ultimately benefited players by providing them with more options and better deals.

Versions and Localisation

As time has gone by the original counter has developed into many versions of skins not only with different aeroplanes crashing but also taxis or motorbikes crashing, or sports themes like Rugby, Cricket, and more. The game in this sense has a freedom of imagination a bit bigger than just making new versions of slots. While some crash games look the same among platforms and markets another trend seen not only in crash games but also in other games is strong localisation. That can for instance manifest itself by local language naming or localised appearance. For instance, the graphics of the game can be adapted and localised with the local look of taxis and backgrounds mimicking the sports stadiums or skyline of local cities, or randomly adapting the tone of the skin of the rugby player, all making the games feel a bit more familiar and appealing.

Another possibility in the same space is localising by promoting cooperation with local stars, for instance, local cooperation with sports teams like in the crash game Rugby Run where the colouring of shirts and stadium are localised. The third possibility is to use cooperation with local sports stars who are then featured in the game as is also done in versions of the game of Rugby Run.

Add to this various promotional tools like rain, where participants in the chat can receive an extra “rain” of money if participating, or other promotional features like various leaderboards with the highest winners or highest multipliers that are also promoted in the chat the total offer of the game becomes quite appealing.

Operator Concerns

One factor limiting success in rural areas or on older phone models is capacity. It can be either that the capacity of the mobile or fixed internet is limited, the phone is somewhat old, or it might be that price plans give a high cost for playing. In these instances, normal casino games and many crash games are simply too heavy and cannot be played. It is therefore a challenge to make games that are appealing and at the same time lightweight.

Another interesting trend is that the crash group of games is becoming so popular that operators are moving away from sorting these games based on brand and instead sorting them by type of games where crash games get their own lobby. If this isn’t the final proof of a successful new game, then I wonder what is?

Per-Ivan Selinder Industry Veteran

A sample crash game with dual bet, chat and leader-

What is a Crash Game?

Guardian Angels of the Game

Empowering Responsible Gaming in Africa

Malaika Walinzi wa Mchezo

Kuwezesha Kamari kwa Uwajibikaji Barani Afrika

Join us on a journey into the world of responsible gambling advocacy as we sit down with Fisayo Oke, Member of the Board of Trustees and Chief Executive Officer of Gamble Alert.

In an exclusive interview with iGaming AFRIKA, Fisayo shares insights into Gamble Alert’s mission and its transformative impact on gambling culture across Africa. From grassroots outreach to pioneering interventions, discover how Gamble Alert is spearheading a safer and more sustainable gaming landscape for all.

What was the driving force that inspired you to create Gamble Alert three years ago?

As I began to understand the dynamics of the gaming industry, I saw many youths in my community spending all they had in the hope that the gambling odds would be in their favour. Soon enough, I saw how these once-hopeful people went into debt and dejection and were reduced from financial buoyancy to abject poverty. I was immediately concerned that what should be entertainment may just be putting the people in harm’s way.

Gamble Alert was born from a deep-rooted belief in the power of compassion, understanding, and support. My mission, and indeed that of my teammates, is to be the guiding light in the lives of those struggling with gambling addiction, to offer hope when all seems lost, and to extend a helping hand.

Our work in the past three years has cut across research (for evidence-based intervention), education programs (for prevention of gambling harms), and provision of counselling support.

You have repeatedly highlighted the importance of responsible gambling and player protection. Can you share some insights into the current landscape of responsible gambling in Africa and the key challenges facing the industry in this regard?

In many African countries, the regulation of online gambling is still in its infancy. It is interesting to see that governments across the continent are beginning to develop regulatory frameworks tailored toward responsible gaming within their national context. The effectiveness of these frameworks, however, varies.

In its move to introduce new measures to prevent gambling addiction, the Kenyan government has banned outdoor and social media advertisements of gambling. The Nigerian government mandates gaming operators to ensure that no advertising strategies should promote unrealistic expectations. It also mandates licensed gaming operators to offer Nigerian players the ability to self-exclude.

In South Africa, there is the National Responsible Gambling Programme, a resource that integrates research and monitoring, treatment and counselling, public education and awareness, as well as industry training.

Currently, there is a lack of consensus regarding the parameters of responsible gambling. There seems to be no common framework that is guiding responsible gambling efforts across the continent.

Jiunge nasi kwenye safari ya kuelekea katika ulimwengu wa utetezi wa uwajibikaji wa kamari tunapoketi pamoja na Fisayo Oke, Mjumbe wa Bodi ya Wadhamini na Afisa Mkuu Mtendaji wa Gamble Alert.

Katika mahojiano ya kipekee na iGaming AFRIKA, Fisayo anashiriki maarifa kuhusu dhamira ya Gamble Alert na mabadiliko yake katika utamaduni wa kamari kote Afrika. Kuanzia uenezaji wa watu mashinani hadi uingiliaji wa utangulizi, gundua jinsi Gamble Alert inavyoongoza mazingira salama na endelevu zaidi ya michezo ya kubahatisha kwa wote.

Ni nguvu gani iliyokusukuma kuunda Arifa ya Kamari miaka mitatu iliyopita?

Nilipoanza kuelewa mienendo ya tasnia ya michezo ya kubahatisha, niliona vijana wengi katika jamii yangu wakitumia pesa zao zote kwa matumaini kwamba uwezekano wa kucheza kamari ungewafadhili. Upesi wa kutosha, niliona jinsi watu hawa waliokuwa na matumaini walivyoingia kwenye madeni na kukata tamaa, na kupunguzwa kutoka kwa uchangamfu wa kifedha hadi kukosa, umaskini wa kutisha. Mara moja nilikuwa na wasiwasi kwamba kinachopaswa kuwa burudani kinaweza kuwa tu kuwaweka watu katika njia ya madhara.

Gamble Alert ilizaliwa kutokana na imani iliyokita mizizi katika uwezo wa huruma, ufahamu na usaidizi. Dhamira yangu, na kwa kweli ile ya wachezaji wenzangu, ni kuwa mwanga elekezi katika maisha ya wale wanaopambana na uraibu wa kucheza kamari, kutoa tumaini wakati yote yanaonekana kupotea, na kunyoosha mkono wa usaidizi.

Kazi yetu katika miaka mitatu iliyopita imehusisha utafiti (kwa ajili ya uvamuzi ambao una ushahidi), mipango ya elimu (ya kuzuia madhara ya kamari), na utoaji wa usaidizi wa ushauri.

Umeangazia mara kwa mara umuhimu wa kuwajibika kwa kamari na ulinzi wa wachezaji. Je, unaweza kushiriki maarifa kuhusu hali ya sasa ya uchezaji kamari wa kuwajibika barani Afrika na changamoto kuu zinazokabili sekta hii katika suala hili?

Katika nchi nyingi za Kiafrika, udhibiti wa kucheza kamari mtandaoni bado uko mchanga. Inafurahisha kuona kwamba serikali kote barani zinaanza kuunda mifumo ya udhibiti iliyoundwa kuelekea michezo ya kubahatisha inayowajibika ndani ya muktadha wao wa kitaifa. Ufanisi wa mifumo hii, hata hivyo, inatofautiana.

Katika hatua yake ya kuanzisha hatua mpya za kuzuia uraibu wa kucheza kamari, serikali ya Kenya imepiga marufuku matangazo ya nje na mitandao ya kijamii ya kucheza kamari.Serikali ya Nigeria inawaagiza maopereta wa michezo ya kubahatisha kuhakikisha kwamba hakuna mikakati ya utangazaji inapaswa kukuza matarajio yasiyotekelezeka. Pia inawaamuru maopereta wa michezo ya kubahatisha walio na leseni kuwapa wachezaji wa Nigeria uwezo wa kujitenga. Nchini Afrika Kusini, kuna Mpango wa Kitaifa wa Kamari Uwajibikaji, rasilimali inayounganisha utafiti na ufuatiliaji, matibabu na ushauri, elimu na uhamasishaji kwa umma, pamoja na mafunzo ya tasnia.

Hivi sasa, kuna ukosefu wa makubaliano kuhusu vigezo vya uwajibikaji wa kamari. Inaonekana hakuna mfumo wa kawaida unaoongoza juhudi zinazowajibika za kucheza kamari katika bara zima.

Currently, there is a lack of consensus regarding the parameters of responsible gambling

Member of the Board of Trustees and Chief Executive Officer of Gamble Alert.

Fisayo Oke

For instance, the boundaries of responsibility for gambling-related harms among government, industry, and consumers remain blurred.

Also, segments of the gambling industry harbor concerns that research might reveal information that is not in its best commercial interests. There is also minimal data describing the characteristics and natural history of gamblers who develop or avoid gambling-related harm.

Consequently, it is difficult to determine with precision what evidence should be used to develop and direct prevention, early intervention, or treatment programs.

What are some of the initiatives or programs your organisation is engaged in to implement to raise awareness and educate the public about responsible gambling practices?

Our awareness programs include school advocacy tours (targeted at secondary schools across Nigeria), community engagement (across the waves), radio/TV education programs, financial literacy campaigns (targeted at the informal sector and institutions of higher learning in Nigeria), responsible gaming campaigns at National Youth Service Corps (NYSC) Orientation Camps using roleplays, etc.

Frederick Douglass once said, “It is easier to build strong children than to repair broken men.” At Gamble Alert, we find these words instructive in our preventive programs. Understanding the need to start our advocacy at the very foundation of society, we work with Ministries of Education across Nigeria to continuously educate the young ones on the dangers of underage participation in gambling activities.

They are further taught that they need to get to the legal age of 18 to be able to decide whether or not to participate in any gambling activity. For us, children are like a foundation. Except it is strongly built, whatever is built on it cannot stand.

In a recent presentation, you mentioned the importance of trust issues in problem gambling. Could you elaborate on how addressing trust issues can contribute to mitigating problem gambling behaviours, particularly in the African context?

There is the issue of stigma in society. When a problem gambler opens up, there is an expectation of support. However, what we have done as a society is to alienate problem gamblers in turn stigmatising them and preventing them from seeking help. Where problem gamblers can trust that there is support available void of stigmatisation, they can seek and receive help. The irony is that when we, as a society, alienate problem gamblers through stigmatisation, rather than make the gambling behaviour stop, it further deepens.

Gaming companies should not only strive to help problem gamblers but also be seen to be truly interested in the welfare of their customers. When customers trust that the companies are genuinely concerned about their welfare, they will more readily use the support services signposted on the companies’ platforms.

You’ve also been involved in partnerships with Nigerian bookmakers. How do you envision a collaboration between responsible gaming organisations and betting operators contributing to promoting responsible gambling and enhancing player protection?

The primary stakeholders in the field of gambling are consumers, gambling industry operators, health service and other welfare providers, interested community groups, as well as governments and their related agencies that have the responsibility to protect the public. However, these groups often pursue differing and often competing interests, defining the concept of responsible gambling from various perspectives.

I believe that to achieve a responsible policy toward identified gambling-related harm, key stakeholders should promote strong collaborative links to reduce the incidence and ultimately the prevalence of gambling-related harms, and inform and evaluate public policy aimed at enhancing player protection. This collaboration should also focus on improving service accessibility, raising awareness, and addressing gaps in support networks. It should be simple for punters to obtain problem gambling help services from gaming operators.

Kwa mfano, mipaka ya uwajibikaji wa madhara yanayohusiana na kamari kati ya serikali, tasnia na watumiaji bado haijafichwa. Pia, sehemu za tasnia ya kamari zina wasiwasi kwamba utafiti unaweza kufichua habari ambayo si katika maslahi yake bora ya kibiashara.

Pia kuna data ndogo inayoelezea sifa na historia asilia ya wacheza kamari ambao huendeleza au kuepuka madhara yanayohusiana na kamari. Kwa hivyo, ni vigumu kuamua kwa usahihi ni ushahidi gani unapaswa kutumiwa kuendeleza na kuzuia moja kwa moja, kuingilia kati mapema au programu za matibabu.

Je, ni baadhi ya mipango au programu gani shirika lako linajishughulisha kutekeleza ili kuongeza ufahamu na kuelimisha umma kuhusu uwajibikaji wa kamari?

Programu zetu za uhamasishaji ni pamoja na ziara za utetezi wa shule (zinazolengwa katika shule za sekondari kote Nigeria), ushirikishwaji wa jamii (kote mawimbi), programu za elimu ya redio/tv, kampeni za elimu ya kifedha (zinazolengwa katika sekta isiyo rasmi na taasisi za elimu ya juu nchini Nigeria), kampeni ya michezo ya kubahatisha inayowajibika katika Kambi za Mwelekezo za Jeshi la Huduma ya Vijana kwa Taifa (NYSC) kwa kutumia maigizo, n.k.

Katika wasilisho la hivi majuzi, ulitaja umuhimu wa masuala ya uaminifu katika tatizo la kamari. Je, unaweza kufafanua jinsi kushughulikia masuala ya uaminifu kunaweza kuchangia katika kupunguza matatizo ya tabia za kamari, hasa katika muktadha wa Kiafrika?

Kuna suala la unyanyapaa katika jamii. Mcheza kamari mwenye tatizo anapofungua, kuna matarajio ya usaidizi. Hata hivyo, pale wanaponyanyapaliwa, tulichofanya kama jamii ni kuwatenga na kuwazuia kutafuta msaada. Ambapo wacheza kamari wenye matatizo wanaweza kuamini kwamba kuna usaidizi usio na unyanyapaa, wanaweza kutafuta na kupokea usaidizi. Jambo la kushangaza ni kwamba wakati sisi kama jamii tunapowatenga wacheza kamari wenye matatizo kwa kuwanyanyapaa, badala ya kuacha tabia ya kucheza kamari, inaongezeka zaidi.

Makampuni ya michezo ya kubahatisha hayapaswi tu kujitahidi kusaidia wachezaji wa kamari lakini pia kuonekana kuwa na hamu ya kweli na ustawi wa wateja wao. Wakati wateja wanaamini kwamba kampuni zinajali ustawi wao, watatumia huduma za usaidizi zilizotiwa saini kwenye majukwaa ya kampuni kwa urahisi zaidi.

Umehusika pia katika ushirikiano na watengenezaji wa vitabu vya Nigeria. Je, unaonaje ushirikiano kati ya mashirika yanayowajibika ya michezo ya kubahatisha na maopereta kamari wanaochangia katika kukuza uwajibikaji wa kamari na kuimarisha ulinzi wa wachezaji?

Washikadau wakuu katika uwanja wa kamari ni watumiaji, maopereta wa tasnia ya kamari, huduma za afya na watoa huduma wengine wa ustawi, vikundi vya jamii vinavyovutiwa, pamoja na serikali na mashirika yao yanayohusiana ambayo yana jukumu la kulinda umma. Walakini, vikundi hivi mara nyingi hufuata masilahi tofauti na mara nyingi kushindana, kufafanua dhana ya kamari inayowajibika kutoka kwa mitazamo tofauti.

Ninaamini kuwa ili kufikia sera inayowajibika kuelekea madhara yaliyotambuliwa yanayohusiana na kamari, washikadau wakuu wanapaswa kukuza uhusiano thabiti wa ushirikiano ili kupunguza matukio na hatimaye kuenea kwa madhara yanayohusiana na kamari, na kufahamisha na kutathmini sera ya umma inayolenga kuimarisha ulinzi wa wachezaji.

what we have done as a society is to alienate problem gamblers in turn stigmatising them and preventing them from seeking help.

Gamble Alert recently celebrated its third anniversary since its inception. The anniversary celebrations of responsible gambling highlight significant achievements. Looking ahead, what are the key goals or milestones you hope to achieve in the next phase of promoting responsible gambling awareness and advocacy in Africa?

Looking ahead, we hope to invest further in the brand equity of Gamble Alert, providing a single point of reference for all stakeholders about keeping people safe from gambling harms. We want to continue to work to develop resources and training to support universal prevention activities. At the moment, we are working alongside health departments in states, public health agencies, local authorities, and voluntary sector organisations to ensure care pathways are in place. We hope to do more. We are also exploring using innovative and creative methods to raise awareness of gambling harms among the public.Then we look forward to building quality assurance ensuring high-quality provision and rigorous standards while developing systems to improve datasets that support performance improvement.

Your engagement with the Isale Eko community showcases a commitment to grassroots outreach. How does community support play a role in addressing gambling-related issues and promoting responsible gambling practices?

The communal aspect of African culture plays a significant role in gambling behaviour among Africans. It sometimes takes a community for gambling to gain social acceptance. As shared beliefs encourage gambling, gambling also serves as an avenue for people to create bonds and foster a sense of togetherness through the celebration of wins and the sharing of losses.

Many backyards of community houses have been transformed into gathering places for the neighbourhood’s banter and political debates. If the neighbourhood is armed with foundational knowledge and understanding of the perils of irresponsible gambling, they might be able to proffer a solution when issues like problem gambling emerge, especially the tendencies of young people or children towards excessive gambling. Community participation and support have the potential to make a difference. It serves as an emphasis that everyone’s experience counts in the effort to advance responsible gambling and reduce the effects of problem gambling.

Mental health matters are closely linked to problem gambling. How does the Gamble Alert Initiative address the intersection between mental health and gambling behaviours, and what resources or support systems do you provide for individuals facing these challenges?

In many African countries, there is significant stigma surrounding mental health issues that often prevent people from seeking help for conditions such as depression, anxiety, or post-traumatic stress disorder (PTSD). Unfortunately, problem gambling worsens the mental health of gamblers and exacerbates the condition of those already prone to severe mental issues. The co-occurrence of mental health issues with problem gambling can increase the rate of addiction and, subsequently, financial crises.

Access to mental health services is limited in numerous African nations due to resource constraints and inadequate infrastructure. As a result, individuals with untreated mental health disorders may resort to self-distraction through gambling, hoping it will provide temporary relief from their symptoms. This coping mechanism can quickly spiral into addiction and financial ruin. At Gamble Alert, we provide a network of support online and in-person for persons experiencing gambling-related harms. This includes free counselling support, treatment referrals (where necessary), and anonymous group meetings for mental health conversations.

Ushirikiano huu unapaswa pia kuzingatia kuboresha upatikanaji wa huduma, kuongeza ufahamu, na kushughulikia mapungufu katika mitandao ya usaidizi. Inapaswa kuwa rahisi kwa wapiga kura kupata huduma za usaidizi wa tatizo la kamari kutoka kwa maopereta wa michezo ya kubahatisha.

Gamble Alert hivi majuzi ilisherehekea ukumbusho wake wa tatu tangu kuanzishwa. Sherehe za ukumbusho wa kucheza kamari kuwajibika huangazia mafanikio makubwa. Ukiangalia mbele, ni malengo gani muhimu au hatua muhimu unazotarajia kufikia katika awamu inayofuata ya kukuza ufahamu na utetezi wa kucheza kamari barani Afrika?

Tukiangalia mbeleni, tunatumai kuwekeza zaidi katika usawa wa chapa ya Gamble Alert, kutoa hoja moja ya marejeleo kwa washikadau wote kuhusu kuwalinda watu dhidi ya madhara ya kamari.

Tunataka kuendelea kufanya kazi ili kuendeleza rasilimali na mafunzo ili kusaidia shughuli za kuzuia kwa wote. Kwa sasa, tunafanya kazi pamoja na idara za afya katika majimbo, mashirika ya afya ya umma, mamlaka za mitaa, na mashirika ya sekta ya hiari ili kuhakikisha njia za utunzaji zinapatikana. Tunatumai kufanya zaidi. Pia tunachunguza kutumia mbinu bunifu na bunifu ili kuongeza ufahamu wa madhara ya kucheza kamari miongoni mwa umma.

Kisha tunatazamia kujenga uhakikisho wa ubora wa kuhakikisha utoaji wa ubora wa juu na viwango dhabiti huku tukitengeneza mifumo ya kuboresha hifadhidata zinazosaidia uboreshaji wa utendakazi.

Kujihusisha kwako na jumuiya ya Isale Eko kunaonyesha kujitolea kwa kufikia watu mashinani. Je, usaidizi wa jumuiya una mchango gani katika kushughulikia masuala yanayohusiana na kamari na kukuza mazoea ya kuwajibika ya kamari?

Kipengele cha jumuiya ya utamaduni wa Kiafrika kina jukumu kubwa katika tabia ya kamari miongoni mwa Waafrika. Wakati mwingine inachukua jamii kwa kamari kupata kukubalika kwa jamii. Kama imani za pamoja zinavyohimiza kucheza kamari, kamari pia hutumika kama njia ya watu kuunda vifungo na kukuza hali ya umoja kupitia kusherehekea ushindi na kushiriki hasara.Sehemu nyingi za nyuma za nyumba za jamii zimegeuzwa kuwa mahali pa kukutania kwa mbwembwe na mijadala ya kisiasa ya kitongoji. Ikiwa mtaa una ujuzi wa kimsingi na uelewa wa hatari za kucheza kamari bila kuwajibika, wanaweza kutoa suluhu wakati masuala kama vile tatizo la kucheza kamari yanapoibuka, hasa mielekeo ya vijana au watoto kuelekea kucheza kamari kupita kiasi. Ushiriki wa jamii na usaidizi una uwezo wa kuleta mabadiliko. Inatumika kama msisitizo kwamba uzoefu wa kila mtu huhesabiwa katika jitihada za kuendeleza kamari inayowajibika na kupunguza madhara ya tatizo la kamari.

Masuala ya afya ya akili yanahusiana kwa karibu na tatizo la kucheza kamari. Je, Mpango wa Arifa za Kamari hushughulikia vipi makutano kati ya afya ya akili na tabia za kamari, na ni nyenzo gani au mifumo gani ya usaidizi unayotoa kwa watu wanaokabiliwa na changamoto hizi?

Katika nchi nyingi za Kiafrika, kuna unyanyapaa mkubwa unaozunguka maswala ya afya ya akili ambayo mara nyingi huzuia watu kutafuta msaada kwa hali kama vile unyogovu, wasiwasi, au ugonjwa wa mkazo wa baada ya kiwewe (PTSD). Kwa bahati mbaya, tatizo la kucheza kamari hudhoofisha afya ya akili ya wacheza kamari na kuzidisha hali ya wale ambao tayari wana matatizo makubwa ya akili. Kutokea kwa pamoja kwa maswala ya afya ya akili na shida ya kamari kunaweza kuongeza kiwango cha uraibu na, baadaye, shida za kifedha.

Unfortunately, problem gambling worsens the mental health of gamblers and exacerbates the condition of those already prone to severe mental issues.

Upatikanaji wa huduma za afya ya akili ni mdogo katika mataifa mengi ya Afrika kutokana na uhaba wa rasilimali na miundombinu duni. Kwa sababu hiyo, watu walio na matatizo ya afya ya akili ambayo hayajatibiwa wanaweza kuamua kujisumbua kupitia kamari, wakitumaini kwamba itatoa ahueni ya muda kutokana na dalili zao. Utaratibu huu wa kukabiliana unaweza kuenea haraka katika ulevi na uharibifu wa kifedha.

Katika Gamble Alert, tunatoa mtandao wa usaidizi mtandaoni na ana kwa ana kwa watu wanaopata madhara yanayohusiana na kamari. Hii ni pamoja na usaidizi wa bure wa ushauri nasaha, rufaa za matibabu (inapohitajika), na mikutano ya kikundi isiyojulikana kwa mazungumzo ya afya ya akili.

From your experience, what are some effective strategies or interventions for preventing problem gambling among vulnerable populations, such as youth and low-income communities?

Regulating gambling advertisements is an important intervention. Although keeping pace with the ever-evolving digital landscape and enforcing advertising standards can be challenging in places like Africa, addressing these risks requires a concerted effort by governments, regulatory bodies, and the industry to strike a balance between promoting responsible gambling and safeguarding vulnerable individuals from financial crises associated with gambling addiction.Joint efforts can be made by stakeholders to educate players about the potential risks of gambling, promoting awareness of healthy gambling habits and resources for assistance. Stakeholders may also collaboratively establish a 24/7 helpline to provide immediate assistance to individuals facing gambling-related issues, offering counselling and support.

You’ve emphasised the transition from keeping secrets to addressing trust issues in problem gambling. Can you share some success stories or testimonials from individuals who have benefited from Gamble Alert Initiative’s support and intervention programs?

For the sake of space and time, I will share just one success story. You can find other stories in our grand opening magazine.In the bustling streets of Lagos, was Abiodun, full of promise and dreams that danced in his eyes. But like a moth drawn to a flame, he found himself entangled in the seductive grip of gambling. What began as an innocent bet on his favourite game soon devoured his life, leaving behind a trail of shattered dreams and broken promises. As his addiction tightened its grip, Abiodun’s world crumbled around him. Two successive jobs slipped through his desperate fingers, stolen away by the insatiable hunger for that fleeting rush of a win. His friends and family, once pillars of support, turned their backs, labeling him as useless and hopeless. The weight of their disappointment pushed him to the edge of despair.

In September 2022, with the heaviness of despair weighing upon his soul, Abiodun summoned the last ounce of courage he possessed. He dialled the number for Gamble Alert, a lifeline in the darkness that threatened to consume him. It was his final plea, a cry for salvation before surrendering to the chilling embrace of oblivion. Through the phone, a voice full of empathy and understanding greeted him, offering a lifeline of hope. In that fleeting moment, Abiodun glimpsed a flicker of light, a possibility of redemption. It was the spark he desperately needed to fight against the shadows that threatened to engulf him.

To be honest, there is no onesize-fits-all policy to curb irresponsible gambling in and outside Africa.

Days turned into weeks, and weeks into months, as Abiodun embarked on his arduous journey to recovery. The path was not without its bumps, for addiction is a relentless foe that tests even the strongest of wills. There were moments of weakness, moments when the siren call of the gambling world lured him back into its deceptive embrace. But Abiodun, fueled by the flicker of hope he had found, refused to succumb entirely. Each relapse became a lesson learned, a stepping stone toward a brighter future. With the help of Gamble Alert and the unwavering support of newfound companions who had walked similar paths, Abiodun forged ahead, determined to reclaim his life.

Through sheer grit and an unwavering spirit, Abiodun fought the battles that raged within him. The once desolate streets of his soul began to see signs of life and renewal. He rediscovered his passions, nurtured his talents, and set his sights on dreams that had been overshadowed for far too long.

Kutokana na uzoefu wako, ni mikakati gani mwafaka au afua za kuzuia tatizo la kucheza kamari miongoni mwa watu walio hatarini, kama vile vijana na jumuiya za kipato cha chini?

Kudhibiti matangazo ya kamari ni uingiliaji kati muhimu. Ingawa kuendana na hali ya kidijitali inayoendelea kubadilika na kutekeleza viwango vya utangazaji kunaweza kuwa changamoto katika nchi kama vile barani Afrika, kushughulikia hatari hizi kunahitaji juhudi za pamoja za serikali, mashirika ya udhibiti na tasnia ili kuweka usawa kati ya kukuza kamari inayowajibika na kulinda hatari zilizo hatarini. watu kutoka kwa migogoro ya kifedha inayohusishwa na uraibu wa kucheza kamari.

Juhudi za pamoja zinaweza kufanywa na washikadau kuelimisha wachezaji kuhusu hatari zinazoweza kutokea za kucheza kamari, kukuza ufahamu wa tabia na rasilimali za kamari zinazofaa kwa usaidizi. Wadau wanaweza pia kwa ushirikiano kuanzisha nambari ya usaidizi ya saa 24/7 ili kutoa usaidizi wa haraka kwa watu wanaokabiliwa na masuala yanayohusiana na kamari, kutoa ushauri na usaidizi.

Umesisitiza mabadiliko kutoka kwa kutunza siri hadi kushughulikia masuala ya uaminifu katika tatizo la kamari. Je, unaweza kushiriki baadhi ya hadithi za mafanikio au ushuhuda kutoka kwa watu ambao wamenufaika na usaidizi na programu za kuingilia kati za Gamble Alert Initiative?

Kwa ajili ya nafasi na wakati, nitashiriki hadithi moja tu ya mafanikio. Unaweza kupata hadithi zingine kwenye jarida letu kuu la ufunguzi.Katika mitaa yenye shughuli nyingi ya Lagos, alikuwa Abiodun, aliyejaa ahadi na ndoto ambazo zilicheza machoni pake. Lakini kama nondo anayevutwa kwenye mwali wa moto, alijikuta amenaswa na mtego wenye kuvutia wa kucheza kamari.

Kilichoanza kama dau lisilo na hatia kwenye mchezo wake anaoupenda hivi karibuni kiliharibu maisha yake, kikiacha nyuma ndoto zilizovurugika na ahadi zilizotimizwa.

Uraibu wake ulipozidi kukaza nguvu zake, ulimwengu wa Abiodun ulisambaratika kumzunguka. Kazi mbili zilizofuatana zilipita kwenye vidole vyake vya kukata tamaa, vilivyoibiwa na njaa isiyoweza kushibishwa kwa ajili ya ushindi huo wa haraka wa ushindi. Marafiki na familia yake, ambao zamani walikuwa nguzo za usaidizi, waligeuza migongo yao, wakimtaja kuwa asiyefaa na asiye na tumaini. Uzito wa kukata tamaa kwao ulimsukuma kwenye makali ya kukata tamaa.

Mnamo Septemba 2022, huku huzuni ya kukata tamaa ikizidi kutawala nafsi yake, Abiodun aliita ujasiri wa mwisho aliokuwa nao. Alipiga simu kwa ajili ya Gamble Alert, njia ya kuokoa katika giza ambayo ilitishia kummaliza. Ilikuwa ni ombi lake la mwisho, kilio cha wokovu kabla ya kujisalimisha kwa kumbatio la kutisha la kusahaulika.Kupitia simu, sauti iliyojaa huruma na uelewa ilimsalimia, na kumpa matumaini. Katika wakati huo wa muda mfupi, Abiodun aliona mwanga mwepesi, uwezekano wa ukombozi. Ilikuwa ni cheche alizohitaji sana kupambana na vivuli vilivyotishia kummeza kabisa.

Siku zikageuka kuwa majuma, na wiki zikawa miezi, huku Abiodun akiianza safari yake ngumu ya kupata nafuu. Njia hiyo haikuwa bila matuta yake, kwa kuwa uraibu ni adui asiyechoka ambaye hujaribu hata nia kali zaidi. Kulikuwa na nyakati za udhaifu, wakati ambapo simu ya king’ora ya ulimwengu wa kamari ilimvutia arudi kwenye kumbatio lake la udanganyifu.

Lakini Abiodun, akichochewa na kufifia kwa matumaini aliyokuwa amepata, alikataa kushindwa kabisa. Kila kurudia tena kukawa somo la kujifunza, jiwe la hatua kuelekea wakati ujao angavu. Kwa usaidizi wa Gamble Alert na usaidizi usioyumba wa masahaba wapya ambao walikuwa wamefuata njia kama hizo, Abiodun alisonga mbele, akaazimia kurejesha uhai wake.

Kupitia hali ya huzuni na roho isiyoyumbayumba, Abiodun alipigana vita vilivyokuwa vikiendelea ndani yake. Barabara zilizokuwa ukiwa za roho yake zilianza kuona dalili za maisha na kufanywa upya. Aligundua tena matamanio yake, akakuza talanta zake, na kuweka macho yake kwenye ndoto ambazo zilikuwa zimefunikwa kwa muda mrefu sana.

Leo, Abiodun anasimama kama ushuhuda wa nguvu za roho ya mwanadamu. Yuko hai, na anaendelea mbele.

Kwa hivyo, acha hadithi ya Abiodun iwe mwanga kwa wale waliopotea katika kina cha uraibu wa kamari, ukumbusho kwamba daima kuna tumaini, daima nafasi ya kesho angavu.

Today, Abiodun stands as a testament to the strength of the human spirit. He is alive, and moving forward.So, let Abiodun’s story be a beacon to those lost in the depths of gambling addiction, a reminder that there is always hope, always a chance for a brighter tomorrow.

Your efforts in promoting responsible gambling align with global trends and best practices. How do you adapt international standards to the unique cultural and regulatory contexts of African countries where Gamble Alert operates?

The foundation of our work at Gamble Alert is training. Even if you are a volunteer, you are required to take a few courses and obtain certification from some of our partner organisations before you can do any work with us. This is because we know that you can only give as much as you have. Also, we are consistently working with organisations that are ahead of us in the responsible gambling space, especially outside the African continent. That way, we are up to date with international standards and can apply them uniquely and creatively within the African context.

In Kenya for example, the gaming authority has placed a ban on advertisements through billboards and via some mainstream media channels till certain hours. Is this enough to curb the issues relating to irresponsible gambling behaviour in Africa?

To be honest, there is no one-size-fits-all policy to curb irresponsible gambling in and outside Africa. It is laudable what Kenya is doing to cut down on problem gambling, but on whether it is enough, definitely not.Any responsible gambling program or measure - no matter how fantastic, rests upon two fundamental principles:

• The ultimate decision to gamble resides with the individual and represents a choice,

• To properly make this decision, individuals must have the opportunity to be informed.

• Nevertheless, a responsible gambling program must recognise and accept the fundamental principle that the industry must not knowingly exploit or take advantage of any player, in particular, vulnerable individuals manifesting characteristics associated with gambling-related problems.

• Furthermore, there need to be coordinated efforts involving all key stakeholders which establish and assure a systematic approach to gambling research, utilising a common set of standardised definitions and outcome measures, thus enabling valid cross-jurisdictional comparisons and allowing data sharing.

What are some of the measures should gaming regulators across Africa put in place to ensure that players are protected?

Robust and universally adopted regulatory frameworks ensure fair play, safeguard vulnerable populations, and hold gambling operators accountable. Regulators across different tiers must come together to establish and enforce standardised regulations governing the gambling industry, particularly about responsible gaming. These regulations, covering areas such as age verification, responsible advertising, transparent terms and conditions, and fair game algorithms, will set a baseline for responsible gambling practices, preventing exploitative behaviour and promoting ethical conduct across borders.

What lesson can Africa learn from Europe when it comes to ensuring that operators are adhering to safe gambling measures?

Both regulators and operators in Africa must learn that sustainable business growth in the industry can only come from happy players. That is why responsible gaming must be at the heart of the industry. Operators must develop systems that detect potential risky gambling behaviour among their players, invest in research, and support prevention programs led by stakeholders.

Lastly, what is your message to operators across Africa especially in regards to keeping safe gambling standards across Africa for the punters on the continent?

Responsible gaming should be the cornerstone of gaming operations in Africa as it is crucial for building long-term and sustainable customer relationships. Therefore, it is instructive that gaming operators begin to channel their corporate social responsibility commitments towards responsible gaming projects.

Juhudi zako katika kukuza uchezaji kamari unaowajibika zinapatana na mitindo ya kimataifa na mbinu bora. Je, unarekebisha vipi viwango vya kimataifa kwa miktadha ya kipekee ya kitamaduni na udhibiti wa nchi za Kiafrika ambako Arifa ya Gamble hufanya kazi?

Msingi wa kazi yetu katika Gamble Alert ni mafunzo. Hata kama wewe ni mfanyakazi wa kujitolea, unatakiwa kuchukua kozi chache na kupata uthibitisho kutoka kwa baadhi ya mashirika yetu washirika kabla ya kufanya kazi yoyote nasi. Hii ni kwa sababu tunajua kwamba unaweza tu kutoa kiasi ulicho nacho.

Pia, tunafanya kazi mara kwa mara na mashirika ambayo yako mbele yetu katika nafasi ya kuwajibika ya kamari, haswa nje ya bara la Afrika. Kwa njia hiyo, tumesasishwa na viwango vya kimataifa, na tunaweza kuvitumia kwa njia ya kipekee na kwa ubunifu ndani ya muktadha wa Kiafrika.

Nchini Kenya kwa mfano, mamlaka ya michezo ya kubahatisha imepiga marufuku matangazo kupitia mabango na kupitia baadhi ya vituo vya kawaida vya habari hadi saa fulani. Je, hii inatosha kuzuia masuala yanayohusiana na tabia ya kutowajibika ya kamari barani Afrika?

Kusema kweli, hakuna sera ya ukubwa-mmoja-yote ya kuzuia kamari isiyowajibika ndani na nje ya Afrika. Inapendeza sana kile Kenya inafanya kupunguza tatizo la kucheza kamari, lakini iwapo inatosha, hapana.Mpango au kipimo chochote cha kamari - haijalishi ni cha ajabu kiasi gani, kinategemea kanuni mbili za kimsingi:

• Uamuzi wa mwisho wa kucheza kamari unakaa kwa mtu binafsi na unawakilisha chaguo, na

• ili kufanya uamuzi huu ipasavyo, watu binafsi lazima wapate fursa ya kufahamishwa.

• Hata hivyo, ni lazima mpango unaowajibika wa kamari utambue na ukubali kanuni ya msingi ambayo sekta hiyo haipaswi kunyonya au kuchukua faida kwa kujua mchezaji yeyote, hasa, watu walio katika mazingira magumu wanaodhihirisha sifa zinazohusiana na matatizo yanayohusiana na kamari.

Zaidi ya hayo, kuna haja ya kuwa na juhudi zilizoratibiwa zinazohusisha washikadau wote wakuu ambao huanzisha na kuhakikisha mbinu ya kimfumo ya utafiti wa kamari, kwa kutumia seti ya pamoja ya ufafanuzi sanifu na hatua za matokeo, hivyo kuwezesha ulinganisho halali wa mamlaka mbalimbali na kuruhusu kushiriki data.

Je, ni baadhi ya hatua zipi ambazo wadhibiti wa michezo ya kubahatisha barani Afrika wanapaswa kuweka ili kuhakikisha kwamba wachezaji wanalindwa?

Mifumo thabiti na iliyokubaliwa ya udhibiti inahakikisha uchezaji wa haki, kulinda idadi ya watu walio hatarini, na kuwawajibisha maopereta kamari. Ni muhimu kwamba wasimamizi katika viwango tofauti wakutane ili kuanzisha na kutekeleza kanuni sanifu zinazo simamia sekta ya kamari, hasa kuhusu uchezaji wa kuwajibika. Kanuni hizi, zinazohusu maeneo kama vile uthibitishaji wa umri, utangazaji unaowajibika, sheria na masharti wazi, na algoriti za haki za mchezo, zitaweka msingi wa mazoea ya kuwajibika ya kamari, kuzuia tabia ya unyanyasaji na kukuza maadili ya kuvuka mipaka.

Ni somo gani Afrika inaweza kujifunza kutoka Ulaya inapokuja katika kuhakikisha kwamba maopereta wanazingatia hatua salama za kamari?

Wasimamizi na maopereta wote barani Afrika lazima wajifunze kuwa ukuaji endelevu wa biashara katika tasnia unaweza tu kutoka kwa wachezaji wenye furaha. Ndio maana michezo ya kubahatisha inayowajibika lazima iwe katikati ya tasnia. Ni lazima maopereta watengeneze mifumo inayotambua tabia hatari ya kucheza kamari miongoni mwa wachezaji wao, wawekeze katika utafiti na usaidizi wa programu za kuzuia zinazoongozwa na washikadau.

Mwisho, ujumbe wako ni upi kwa maopereta kote barani Afrika hasa kuhusiana na kuweka viwango salama vya kucheza kamari kote barani Afrika kwa wapiga kura katika bara hili?

Michezo ya uwajibikaji inapaswa kuwa msingi wa shughuli za michezo ya kubahatisha barani Afrika kwani ni muhimu kwa kujenga uhusiano wa muda mrefu na endelevu wa wateja. Kwa hivyo, ni jambo la kufundisha kwamba maopereta wa michezo ya kubahatisha waanze kuelekeza ahadi zao za uwajibikaji wa kijamii kwa miradi inayowajibika ya uchezaji.

Revealing the Power of Player Engagement in Crash Games

Mercy Sharon Journalist at iGaming AFRIKA

In online gaming, captivating and retaining players is fundamental for the sustained success of any gaming platform. This rings especially true in crash games, where the allure lies in the anticipation and excitement of timing the cash-out moment perfectly. Given that crash games primarily attract a youthful audience, Africa’s demographic advantage becomes evident when compared to the more established European markets. Africa boasts a burgeoning population, with over 60% of its inhabitants below the age of 25, a figure projected to increase.

This demographic composition is crucial for the gaming industry, particularly in the realm of gambling, as young adults demonstrate a higher propensity to embrace technological advancements, including online betting and gambling platforms. With such a promising market at hand, the only question becomes, how can gaming platforms keep these players engaged?

In this comprehensive exploration, we delve into the diverse strategies employed by gaming platforms to enrich player engagement and foster lasting loyalty in crash games, drawing insights from industry best practices and impactful case studies.

Player Engagement: A Tapestry of Immersion and Interaction.

Player engagement, a multifaceted concept that serves as the cornerstone of the gaming landscape, embodies the profound depth of immersion, interaction, and emotional connectivity experienced by players as they embark on their gaming odyssey. This complex phenomenon not only captures the sheer enjoyment derived from gameplay but also embodies the intricate web of challenges, rewards, and social dynamics that enrich the gaming experience, fostering a sense of belonging and investment in virtual worlds.

From the adrenaline-fueled excitement of competitive matches to the tranquil moments of exploration and discovery, player engagement weaves together the threads of narrative, gameplay mechanics, and community interaction to create an immersive tapestry that captivates and enchants players across diverse genres and platforms.

In the space of crash games, where the electrifying anticipation of each moment reigns supreme, player engagement emerges as a rich tapestry woven from a multitude of threads, each contributing to the immersive experience. At its core, this tapestry is composed of the complexities of game design, accurately crafted to keep players on the edge of their seats with every twist and turn. Yet, it is not merely the design itself, but also the intuitiveness of the user interface that guides players seamlessly through the adrenalinefueled chaos, enhancing their sense of control and agency within the game world.

Moreover, the effectiveness of the reward system acts as a powerful motivator, enticing players to push their limits and strive for greater achievements. Whether it’s the rush of unlocking new levels or the satisfaction of claiming coveted prizes, these rewards serve as fuel for the players’ journey, driving them forward with an insatiable thirst for more.

But player engagement in crash games extends beyond the individual experience, encompassing the dynamic interplay of social interactions within the gaming community. Whether it’s collaborating with friends to achieve collective goals or competing head-to-head for bragging rights, the social dimension adds depth and meaning to the gameplay experience, fostering a sense of camaraderie and connection among players.

Enhancing Engagement Through Gamification

In a 2021 survey conducted by Statista, it was revealed that the social aspect significantly contributes to the increasing popularity of online gaming. A striking 84 percent of participants emphasised the importance of finding compatible players when engaging in online games, underscoring the crucial role of social interaction in shaping gaming experiences.

One of the most effective tactics for enhancing player engagement in crash games is the integration of gamification elements. Gamification involves incorporating game-like features such as challenges, leaderboards, achievements, and progression levels into the gaming environment, thereby making it more interactive and rewarding for players as they can compete within their social circles.

For example, gaming platforms can introduce a tiered levelling system where players earn experience points (XP) or virtual currency with each game session. As players progress through the levels, they unlock new features, bonuses, or exclusive rewards, creating a sense of accomplishment and progression.

The Impact of Loyalty Programs

Global statistics indicate that more than 83% of consumers cite belonging to a loyalty program as a significant factor influencing their decision to make repeat purchases from a brand. This remains the same in the gaming industry, where loyalty programs stand as stalwart pillars in the house of player engagement and retention within the realm of crash games, wielding profound influence over the player experience.

These programs are not merely mechanisms for handing out rewards but serve as catalysts for nurturing enduring bonds between players and gaming platforms.

By recognising and rewarding players for their steadfast loyalty and unwavering participation, gaming platforms not only cultivate a sense of appreciation but also engender a feeling of belonging within the vibrant tapestry of the gaming community.

Through a judicious blend of personalised incentives, exclusive perks, and tiered reward structures, loyalty programs effectively incentivise repeat visits, fuelling the flames of player engagement and kindling the flames of passion for the game.

Moreover, by fostering a sense of camaraderie among players, these programs transcend mere transactions to become conduits for building lasting relationships, driving player retention, and fortifying the foundation of the gaming ecosystem for sustained growth and prosperity.

Platforms can offer loyalty points or VIP status to players based on their betting activity or deposit frequency. These points can then be redeemed for bonuses, cashback rewards, or exclusive perks, encouraging players to remain engaged and committed to the platform.

Fostering Engagement: Dynamic Promotions in Online Gaming

Furthermore, in the dynamic landscape of online gaming, promotional campaigns, and special events emerge as formidable instruments wielded by gaming platforms to infuse a sense of dynamism and anticipation into the gaming milieu, thus catalysing heightened levels of engagement and participation among players.

Through meticulously crafted promotional endeavours and strategically orchestrated events, gaming platforms can orchestrate a symphony of excitement and allure that captivates players’ attention and ignites their enthusiasm.

By harnessing the allure of limited-time promotions, exclusive bonuses, and tantalising giveaways, gaming platforms entice players into the vortex of the gaming experience, compelling them to immerse themselves more deeply and ardently in the gameplay.

These initiatives not only serve as catalysts for heightened engagement but also as conduits for fostering a sense of anticipation and urgency, driving players to embrace the thrill of the moment and seize the opportunities presented before them.

As players succumb to the allure of these enticing promotions and events, they find themselves drawn into a whirlwind of excitement and exhilaration, eagerly anticipating the next opportunity to immerse themselves in the electrifying world of online gaming.For instance, platforms can organise weekly or monthly leaderboard tournaments where players compete for cash prizes or exclusive rewards based on their performance in crash games.

These events not only attract new players but also motivate existing players to increase their engagement levels in pursuit of victory.

In conclusion, player engagement stands as a cornerstone of success in crash games and the broader online gaming industry. By implementing innovative strategies such as gamification elements, loyalty programs, and promotional incentives, gaming operators can cultivate deeper levels of engagement, retention, and revenue.

By staying attuned to player preferences, behaviours, and industry trends, gaming platforms can curate immersive and rewarding experiences that captivate players and keep them coming back for more excitement and entertainment.

Platforms can offer loyalty points or VIP status to players based on their betting activity or deposit frequency.

Exploring the Intersection of Music, Business, and Social Impact. The Chart-Topping Gambit

Mpango wa Kupanda Chati Kuchunguza Makutano ya Muziki, Biashara,na Athari za Kijamii.

Oluwatosin Oluwole Ajibade

YEAH. He’s talking TO US

Meet Oluwatosin Oluwole Ajibade, better known by his stage name Mr. Eazi, the multifaceted Nigerian-born singer, songwriter, producer, and creative entrepreneur whose journey traverses the realms of music, business, and philanthropy. Born with a passion for creativity and a drive for innovation, Mr. Eazi’s path to success is a testament to perseverance, vision, and a commitment to uplifting African talent and communities.

In this exclusive interview between IGaming Afrika (IGA) and Mr. Eazi, we delve into his groundbreaking ventures in music and entrepreneurship to his recent foray into the gaming world, Mr. Eazi shares insights into the synergies shaping Africa’s cultural and economic landscape.

Kutana na Oluwatosin Oluwole Ajibade, anayejulikana zaidi kwa jina lake la kisanii Mr. Eazi, mwimbaji, mtunzi wa nyimbo, mtayarishaji na mjasiriamali mbunifu ambaye safari yake inapitia nyanja za muziki, biashara, na uhisani. Akiwa amezaliwa na shauku ya ubunifu na msukumo wa uvumbuzi, njia ya Bw. Eazi ya mafanikio ni uthibitisho wa uvumilivu, maono, na kujitolea kuinua vipaji na jumuiya za Kiafrika.

Katika mahojiano haya ya kipekee kati ya IGaming Afrika (IGA) na Bw. Eazi, tunaangazia ubia wake mkuu katika muziki na ujasiriamali hadi ujio wake wa hivi majuzi katika ulimwengu wa michezo ya kubahatisha, Bw. Eazi anashiriki maarifa kuhusu mashirikiano yanayounda hali ya kitamaduni na kiuchumi ya Afrika.

Kindly tell us about yourself and why you chose the stage name “Mr. Eazi.”

I am a singer, songwriter, producer, and creative entrepreneur born in Nigeria. At the age of 16 in 2007, I ventured to Ghana to pursue a degree in Mechanical Engineering at KNUST.

During my second year of study, I began organising parties for fellow students seeking a reprieve from the rigours of academic life. My calm demeanour and knack for resolving conflicts earned me the nickname “Mr. Eazi” among friends and party attendees, and the name stuck.

Your academic background is quite diverse, from studying mechanical engineering to venturing into various entrepreneurial endeavours. How have your education and early experiences influenced your approach to both business and creative projects?

One aspect that profoundly shaped both my upbringing and education, from high school to KNUST, is the freedom to be inquisitive. This freedom has been instrumental in shaping my career as an African creative and entrepreneur. Throughout my educational journey, I was fortunate to have the autonomy to select my courses of study and choose which school to attend. Even after pursuing a degree in engineering, I continued to follow my passion for entrepreneurship. I distinctly recall my dean at KNUST supporting and assisting me in my entrepreneurial endeavours, even as I pursued my studies.

Tafadhali tuambie zaidi kukuhusu na kwa nini ulichagua jina la kisanii “Mr. Eazi.”

Mimi ni mwimbaji, mtunzi wa nyimbo, mtayarishaji, na mjasiriamali mbunifu aliyezaliwa Nigeria. Nikiwa na umri wa miaka 16 mwaka wa 2007, nilijitosa nchini Ghana kufuata shahada ya Uhandisi wa Mitambo katika KNUST. Katika mwaka wangu wa pili wa masomo, nilianza kuandaa karamu za wanafunzi wenzangu ili kutafuta ahueni kutokana na ugumu wa maisha ya masomo.

Tabia yangu ya utulivu na ustadi wa kusuluhisha mizozo ulinipatia jina la utani “Bw Eazi” miongoni mwa marafiki na waliohudhuria karamu, na jina hilo likakwama.

Asili yako ya kitaaluma ni tofauti kabisa, kutoka kusomea uhandisi wa mitambo hadi kujitosa katika shughuli mbalimbali za ujasiriamali. Je, elimu yako na uzoefu wako wa mapema umeathiri vipi mtazamo wako kwa miradi ya biashara na ubunifu?

Kipengele kimoja ambacho kilichangia sana malezi na elimu yangu, kuanzia shule ya upili hadi KNUST, ni uhuru wa kudadisi. Uhuru huu umekuwa muhimu katika kuunda taaluma yangu kama mbunifu na mjasiriamali wa Kiafrika.Katika safari yangu yote ya elimu, nilibahatika kuwa na uhuru wa kuchagua kozi zangu za masomo na kuchagua shule ya kuhudhuria. Hata baada ya kusomea shahada ya uhandisi, niliendelea kufuata shauku yangu ya ujasiriamali.

Mr. Eazi

Oluwatosin Oluwole Ajibade

This freedom to explore and the question has been a guiding force in both my music and entrepreneurial journey, allowing me to navigate my path with curiosity and creativity.

What are the major challenges you faced while trying to start a career in the Music and Arts industry? How did you manage to beat the odds and become the person you are today?

At the time, one of the major challenges I faced was securing investment and convincing people of the viability of African music. However, I was determined to prove the sceptics wrong. Through relentless persistence and unwavering determination, I continued to push forward.

I firmly believed in the potential of African music, and I was determined to demonstrate its value through action. Over time, my perseverance paid off, and it became evident to all that African music was not just viable but flourishing. Today, African music stands as one of the fastest-growing genres worldwide, a testament to the power of persistence and determination to stay the course.

The founding of Empawa Africa in November 2018 reflects your commitment to talent development in Africa. How has Empawa contributed to the growth and sustainability of the creative industry, particularly in Africa?

We’ve made significant investments in over 123 artists spanning across 11 African countries. Many of these artists have risen to global stardom, elevating the conversation surrounding African music on a global scale.

What’s even more exciting is that some of these artists have gone on to establish their record labels, contributing to the growth and sustainability of the music ecosystem.

“Our commitment to supporting and nurturing African talent has not only transformed the lives of individual artists but has also played a pivotal role in shaping the trajectory of African music on the global stage.

Your passion for education and creativity is evident in your commitment to funding university students in several African countries such as Ghana. Why is it particularly important for successful athletes, artists, and brands operating in Africa to support education and creativity as they contribute to shaping a country’s national consciousness?

Talent, above all, has been a powerful catalyst for economic mobility among millions of young Africans. Whether it’s talent in academia, medicine, engineering, technology, sports, music, movies, or art, it has leveled the playing field and provided opportunities for advancement. Beyond its economic impact, talent cultivation elevates the collective consciousness of African youth, fostering growth and empowerment across communities.

Today, I’m honoured to be globally recognised, thanks to my education and creative talent. My mission is to pay forward this privilege by providing others with quality education and opportunities to nurture their talents.

Ninamkumbuka kabisa mkuu wangu wa KNUST akiniunga mkono na kunisaidia katika shughuli zangu za ujasiriamali, hata nilipokuwa nikifuatilia masomo yangu.

Uhuru huu wa kuchunguza na kuuliza maswali umekuwa mwongozo katika safari yangu ya muziki na ujasiriamali, na kuniruhusu kuvinjari njia yangu kwa udadisi na ubunifu.

Je, ni changamoto zipi kuu ulizokumbana nazo ulipokuwa ukijaribu kuanzisha taaluma katika tasnia ya Muziki na Sanaa na umewezaje kushinda hali mbaya na kuwa mtu uliye leo?

Wakati huo, mojawapo ya changamoto kuu nilizokabiliana nazo ilikuwa kupata uwekezaji na kuwashawishi watu kuhusu uhai wa muziki wa Kiafrika. Hata hivyo, niliazimia kuthibitisha wenye kutilia shaka makosa. Kupitia uvumilivu usiokoma na azimio lisilo yumbayumba, niliendelea kusonga mbele. Niliamini kabisa uwezo wa muziki wa Kiafrika, na nilidhamiria kuonyesha thamani yake kwa vitendo. Baada ya muda, uvumilivu wangu ulizaa matunda, na ikadhihirika kwa wote kwamba muziki wa Kiafrika haukuwa tu wa kufaa bali ulisitawi. Leo, muziki wa Kiafrika unasimama kama mojawapo ya aina zinazokua kwa kasi duniani kote, ushuhuda wa nguvu ya kuendelea na dhamira ya kusalia kwenye mkondo.

Kuanzishwa kwa Empawa Africa mnamo Novemba 2018 kunaonyesha dhamira yako ya kukuza talanta barani Afrika. Je, Empawa imechangia vipi ukuaji na uendelevu wa tasnia ya ubunifu, haswa barani Afrika?

Tumeweka uwekezaji mkubwa katika zaidi ya wasanii 123 katika nchi 11 za Afrika. Wengi wa wasanii hawa wamejizolea umaarufu duniani, na hivyo kuinua mazungumzo kuhusu muziki wa Kiafrika katika kiwango cha kimataifa.

Kinachofurahisha zaidi ni kwamba baadhi ya wasanii hao wameanzisha lebo zao za kurekodi, na hivyo kuchangia ukuaji na uendelevu wa mfumo ikolojia wa muziki.

Mapenzi yako ya elimu na ubunifu yanadhihirika katika kujitolea kwako kufadhili wanafunzi wa vyuo vikuu katika nchi kadhaa za Kiafrika kama vile Ghana. Kwa nini ni muhimu hasa kwa wanariadha waliofaulu, wasanii na chapa zinazofanya kazi barani Afrika kusaidia elimu na ubunifu wanapochangia katika kuunda mwamko wa kitaifa wa nchi?

Kipaji, juu ya yote, kimekuwa kichocheo chenye nguvu cha uhamaji wa kiuchumi miongoni mwa mamilioni ya vijana wa Kiafrika. Iwe ni talanta katika taaluma, dawa, uhandisi, teknolojia, michezo, muziki, filamu au sanaa, imesawazisha uwanja na kutoa fursa za maendeleo. Zaidi ya athari zake za kiuchumi, ukuzaji wa talanta huinua ufahamu wa pamoja wa vijana wa Kiafrika, kukuza ukuaji na uwezeshaji katika jamii.

Leo, nina heshima ya kutambuliwa ulimwenguni, shukrani kwa elimu yangu na talanta ya ubunifu. Dhamira yangu ni kulipa fursa hii kwa kuwapa wengine elimu bora na fursa za kukuza talanta zao.

Hivi majuzi, tulianzisha Wakfu wa Choplife ili kuweka kati na kusimamia juhudi hizi kwa ukamilifu. Kwa msingi huo, tunalenga kutekeleza na kufuatilia shughuli zinazolenga kuwawezesha watu binafsi kupitia elimu na ukuzaji vipaji kwa kiwango kikubwa.

Safari yako katika tasnia ya michezo ya kubahatisha ilianza mwaka wa 2017 kama balozi wa chapa na ilibadilika na kuwa mmiliki halali wa Choplife Gaming. Je, unaweza kushiriki baadhi ya maarifa kuhusu jinsi ushiriki wako katika michezo ya kubahatisha ulivyobadilika kwa miaka mingi, na kusababisha ukuaji na mafanikio ya Choplife Gaming kwa miaka mingi?

Nikitafakari juu ya safari yangu, inashangaza kuona jinsi kila hatua imenipeleka mbele. Mnamo 2017, nilianza kama balozi wa chapa ya betPawa, ikiashiria mwanzo wa biashara yangu katika tasnia. Kwa kuchochewa na ari ya ujasiriamali ya wenye maono kama vile Jay-Z na Michael Jordan, nilifaidika na fursa za uwekezaji kati ya 2017 na 2023.

“

“ My mission is to pay forward this privilege by providing others with quality education and opportunities to nurture their talents.

Recently, we established the Choplife Foundation to centralise and oversee these efforts comprehensively. With the foundation in place, we aim to execute and monitor activities geared towards empowering individuals through education and talent development on a broader scale.

Your journey in the gaming industry started in 2017 as a brand ambassador and evolved into being the franchise owner of Choplife Gaming. Can you share some insights into how your involvement in gaming has evolved over the years, leading to the growth and success of Choplife Gaming over the years?

Reflecting on my journey, it’s incredible to see how each step has led me forward. In 2017, I started as a brand ambassador for betPawa, marking the beginning of my venture into the industry. Inspired by the entrepreneurial spirit of visionaries like Jay-Z and Michael Jordan, I capitalised on investment opportunities between 2017 and 2023.

In 2020, I launched Choplife Gaming, initially licensing betPawa in a single market. Leveraging our operational expertise, we swiftly expanded our partnership to encompass five markets, even pioneering two greenfield operations. Our success in this sector is grounded in our deep comprehension of operational and regulatory frameworks across each jurisdiction.

The true highlights of my journey are the impactful opportunities that arise from operating in this industry. Collaborations like those with the Ghana Football League, boxing development projects in Ghana and Cameroon, partnerships with Rayon Sports FC in Rwanda, and our recent collaboration with Sporting Lagos FC deeply excite me. Supporting the African creative industry is a responsibility I wholeheartedly embrace, and I eagerly anticipate many more collaborations in the future.

Very recently you received the Young Entrepreneur Award at the Africa Prosperity Champions Awards in Accra. What significance does such an award have for you as an artist and entrepreneur?

It serves as a reminder that there’s much work yet to be done. I view it as a significant responsibility to inspire those who come after me. These awards, if anything, illuminate the progress being made.

We all need role models or examples to show us that “It is possible.” I’m deeply grateful for the recognition, especially alongside other remarkable Africans, and I don’t take it lightly.

“

We all need role models or examples to show us that “It is possible.”

Between business and music, where lies your passion and how do you balance between business and music careers?

Haha you speak like they are two different things (Mr. Eazi proceeds to laugh)! I perceive business and music as forms of creativity, and I continuously engage in both realms, as they often intersect seamlessly. The process of creating is ongoing for me, as I find inspiration and innovation in the dynamic interplay between the two.

The lightbulb moment for me occurred in 2022 when I undertook a short course on “The Business of Entertainment, Media, and Sports” at Harvard. It was then that I recognized the interconnectedness of various creative fields and the immense growth potential they hold across Africa.

Since then, I’ve remained steadfast in my commitment to investing in music, sports, film, and art, recognizing the significant opportunities they present for both individual and collective advancement.

Mnamo 2020, nilizindua Choplife Gaming, awali nikitoa leseni kwa betPawa katika soko moja. Kwa kutumia ujuzi wetu wa kiutendaji, tulipanua ubia wetu kwa haraka ili kujumuisha masoko matano, hata kuanzisha shughuli mbili za uwanda wa kijani kibichi. Mafanikio yetu katika sekta hii yanatokana na ufahamu wetu wa kina wa mifumo ya uendeshaji na udhibiti katika kila eneo la mamlaka.

Vivutio vya kweli vya safari yangu ni fursa zenye athari zinazotokana na kufanya kazi katika tasnia hii. Ushirikiano kama ule wa Ligi ya Soka ya Ghana, miradi ya maendeleo ya ndondi nchini Ghana na Kamerun, ushirikiano na Rayon Sports FC nchini Rwanda, na ushirikiano wetu wa hivi majuzi na Sporting Lagos FC unanisisimua sana. Kusaidia tasnia ya ubunifu ya Kiafrika ni jukumu ninalokumbatia kwa moyo wote, na ninatarajia kwa hamu ushirikiano mwingi zaidi katika siku zijazo.

Hivi majuzi ulipokea Tuzo ya Mjasiriamali Chipukizi kwenye Tuzo za Mabingwa wa Mafanikio Afrika huko Accra. Je, tuzo kama hiyo ina umuhimu gani kwako kama msanii na mjasiriamali?

Inatumika kama ukumbusho kwamba kuna kazi nyingi ya kufanywa. Ninaona kama jukumu muhimu kuwatia moyo wale wanaokuja baada yangu. Tuzo hizi, kama zipo, zinaangazia maendeleo yanayofanywa.

Sote tunahitaji mifano ili kutuonyesha kwamba “Inawezekana.” Ninashukuru sana kwa kutambuliwa, hasa pamoja na Waafrika wengine wa ajabu, na siichukulii kirahisi.

Kati ya biashara na muziki, shauku yako iko wapi na unasawazisha vipi kati ya taaluma ya biashara na muziki?

Haha unaongea kama ni vitu viwili tofauti! Ninaona biashara na muziki kama aina za ubunifu, na mimi hujishughulisha katika nyanja zote mbili, kwani mara nyingi huingiliana bila mshono. Mchakato wa kuunda unaendelea kwangu, kwani ninapata msukumo na uvumbuzi katika mwingiliano wa nguvu kati ya hizi mbili.

Tukio la balbu yangu lilitokea mwaka wa 2022 nilipoanza kozi fupi ya “Biashara ya Burudani, Vyombo vya Habari na Michezo” huko Harvard. Hapo ndipo nilipotambua kuunganishwa kwa nyanja mbalimbali za ubunifu na uwezo mkubwa wa ukuaji walio nao kote Afrika.

Tangu wakati huo, nimebaki thabiti katika kujitolea kwangu kuwekeza katika muziki, michezo, filamu, na sanaa, nikitambua fursa muhimu zinazotolewa kwa maendeleo ya mtu binafsi na ya pamoja.

Zaidi ya michezo ya kubahatisha, pia umeanzisha Choplife Foundation. Je, unaweza kutuambia zaidi kuhusu malengo ya msingi na jinsi inavyolingana na maono yako mapana ya athari za kijamii?

Wakfu wa Choplife umeanzishwa nchini Rwanda ukiwa na dhamira ya wazi: kuwekeza katika elimu na ubunifu wa Kiafrika. Hati hii ni ya umuhimu mkubwa kwangu.

Katika mwaka uliopita pekee, tumetoa ufadhili kwa zaidi ya wanafunzi 300 wa vyuo vikuu. Kusonga mbele, ninazidisha dhamira hii, nikilenga kusaidia vijana 3000 wa Kiafrika katika kipindi cha miaka mitatu ijayo. Lengo letu litahusu teknolojia, taaluma, michezo na sanaa ya ubunifu, na kukiwezesha kizazi kijacho kufikia uwezo wao kamili.

Kama mmiliki wa Choplife Gaming, ni nini maono yako kwa mustakabali wa franchise? Je, kuna matukio au malengo mahususi ambayo unalenga kutimiza katika miaka ijayo ili kuanzisha zaidi Choplife Gaming kama mdau maarufu katika tasnia?

Mpango wetu ni kusonga mbele kwa kushirikiana na chapa za michezo ya kubahatisha zinazotambulika zinazotaka kupanuka kote Afrika. Wakati huo huo, tunatengeneza chapa yetu ya B2C na kuipanua kulingana na maono yetu mapana ya kuwekeza na kuendeleza burudani ya Kiafrika.

Timu ya Choplife Gaming inafanya kazi vyema katika uwekaji mabomba, ikijumuisha utoaji wa leseni za ndani na uendeshaji katika maeneo mengi ya mamlaka. Tunapoendelea kukua, tumejitolea kushirikiana kwa karibu na washikadau wote ili kukuza mazingira endelevu ya michezo ya kubahatisha.

“ We plan to forge ahead by partnering with reputable gaming brands seeking to expand across Africa. “

Zaidi ya michezo ya kubahatisha, pia umeanzisha Choplife Foundation. Je, unaweza kutuambia zaidi kuhusu malengo ya msingi na jinsi inavyolingana na maono yako mapana ya athari za kijamii?

Wakfu wa Choplife umeanzishwa nchini Rwanda ukiwa na dhamira ya wazi: kuwekeza katika elimu na ubunifu wa Kiafrika. Hati hii ni ya umuhimu mkubwa kwangu.

Katika mwaka uliopita pekee, tumetoa ufadhili kwa zaidi ya wanafunzi 300 wa vyuo vikuu. Kusonga mbele, ninazidisha dhamira hii, nikilenga kusaidia vijana 3000 wa Kiafrika katika kipindi cha miaka mitatu ijayo. Lengo letu litahusu teknolojia, taaluma, michezo na sanaa ya ubunifu, na kukiwezesha kizazi kijacho kufikia uwezo wao kamili.

Beyond gaming, you’ve also founded the Choplife Foundation. Could you tell us more about the foundation’s goals and how it aligns with your broader vision for social impact?

The Choplife Foundation has been established in Rwanda with a clear mission: to invest in education and African creativity. This charter is of paramount importance to me.

In the past year alone, we’ve provided funding to over 300 university students. Moving forward, I’m doubling down on this commitment, aiming to support 3000 young Africans over the next three years. Our focus will span across technology, academia, sports, and creative arts, empowering the next generation to reach their full potential.

As the owner of Choplife Gaming, what is your vision for the future of the franchise? Are there specific milestones or goals you aim to achieve in the coming years to further establish Choplife Gaming as a prominent player in the industry?

We plan to forge ahead by partnering with reputable gaming brands seeking to expand across Africa. Simultaneously, we’re developing our own B2C brand and expanding it in alignment with our broad vision of investing in and developing African entertainment.

The Choplife Gaming team excels at operational plumbing, including local licensing and operations in multiple jurisdictions. As we continue to grow, we’re committed to collaborating closely with all stakeholders to cultivate a sustainable gaming environment.

Kama mmiliki wa Choplife Gaming, ni nini maono yako kwa mustakabali wa franchise? Je, kuna matukio au malengo mahususi ambayo unalenga kutimiza katika miaka ijayo ili kuanzisha zaidi Choplife Gaming kama mdau maarufu katika tasnia?

Mpango wetu ni kusonga mbele kwa kushirikiana na chapa zinazotambulika za michezo ya kubahatisha zinazotaka kupanuka kote Afrika. Wakati huo huo, tunatengeneza chapa yetu ya B2C na kuipanua kulingana na maono yetu mapana ya kuwekeza na kuendeleza burudani ya Kiafrika.

Timu ya Choplife Gaming inafanya kazi vyema katika uwekaji mabomba, ikijumuisha utoaji wa leseni za ndani na uendeshaji katika maeneo mengi ya mamlaka. Tunapoendelea kukua, tumejitolea kushirikiana kwa karibu na washikadau wote ili kukuza mazingira endelevu ya michezo ya kubahatisha.

IInsights from Industry Leaders:

Navigating the Gaming and Marketing Landscape

Maarifa kutoka kwa Viongozi wa Sekta: Kuelekeza Mandhari ya Michezo ya Kubahatisha na Masoko

n a dynamic and ever-evolving industry like gaming and betting, insights from experienced professionals provide invaluable guidance. Karen Hope, Director of Casino at Premier Bet Partners, and Gilles Catteeuw, Head of Performance Marketing at Premier Bet Partners, offer their expertise on key aspects shaping the gaming industry from their unique perspectives.

Presented with probing questions from iGaming AFRIKA (IGA) Magazine, they provide illuminating responses, offering insights into industry trends, the role of technology, effective marketing strategies, and the outlook for the gaming and betting sector. Let’s delve into their perspectives to navigate the intricate landscape of gaming and marketing.

Through her interview with IGA Ms. Hope shares insights from her extensive 23-year tenure in the gaming industry. From global market observations to the transformative impact of technology, she discusses key trends, emphasising the growing importance of trust in building successful casino brands. Let’s explore her expert perspectives on these pivotal topics and more.

Trust

is the

key to growth. Players want to be entertained, but they also want to be sure that if they win, they are promptly paid out, and that they will receive rewards for playing

Katika tasnia inayobadilika na inayoendelea kubadilika kama vile michezo ya kubahatisha na kamari, maarifa kutoka kwa wataalamu wenye uzoefu hutoa mwongozo muhimu.

Karen Hope, Mkurugenzi wa Kasino katika Premier Bet Partners, na Gilles Catteeuw, Mkuu wa Uuzaji wa Utendaji katika Premier Bet Partners, wanatoa utaalam wao kuhusu vipengele muhimu vinavyounda tasnia ya michezo ya kubahatisha kutoka kwa mitazamo yao ya kipekee.

Waliwasilishwa kwa maswali ya uchunguzi kutoka kwa Jarida la iGaming AFRIKA (IGA), yanatoa majibu yenye mwanga, yakitoa maarifa kuhusu mitindo ya tasnia, jukumu la teknolojia, mikakati madhubuti ya uuzaji, na mtazamo wa sekta ya michezo ya kubahatisha na kamari. Hebu tuchunguze mitazamo yao ili kuabiri mandhari tata ya michezo ya kubahatisha na uuzaji.

Kupitia mahojiano yake na IGA Bi. Hope anashiriki maarifa kutoka kwa umiliki wake mkubwa wa miaka 23 katika tasnia ya michezo ya kubahatisha. Kuanzia uchunguzi wa soko la kimataifa hadi athari ya mabadiliko ya teknolojia, anajadili mienendo muhimu, akisisitiza kuongezeka kwa umuhimu wa uaminifu katika kujenga chapa za kasino zilizofanikiwa. Hebu tuchunguze mitazamo yake ya kitaalamu kuhusu mada hizi muhimu na zaidi.

Karen Hope & Gilles Catteeuw

Karen Hope & Gilles Catteeuw

Can you tell us about your experience working in the casino industry and how it has shaped your career path?

I have been in gaming for 23 years, covering most products, and have worked in many markets covering Europe, the US & Latam, Asia, and now in Africa. This has given me a solid foundation in gaming around the world. Having been able to watch how the industry has grown over the years, as well as how the player journey has evolved, means I can easily determine the maturity of the market and identify the ideal product mix that will work best for our players.

How do you believe technology has transformed the gaming industry, particularly in casinos?

Technology is vital for growth in the casino market. When a player comes to a website, they want all the automated functionality that they get on other entertainment sites such as Netflix or Amazon. The biggest for casinos is the development behind the games. One issue in Africa is data usage, so being able to source the lightest games available improves the gameplay and casino experience for all players.

What are some key trends you have observed in the gaming industry, and how do you think they will impact the future of gaming?

The crash games have been the biggest trend in Africa in the past 2 years. It is not only the fact that players can bet low to win big, but it has also brought an increase in the more social games, with multiplayer and chat functions. I believe this social aspect of the games will grow in the future, where you not only play but also interact with dealers and other players.

How important is the human factor in driving business growth in the casino industry?

It’s extremely important! Within the industry there is more and more automation of certain functionalities, this is fantastic as players can get rewards faster and withdraw in safety, however the casino experience is primarily about entertainment, and that is about feelings. Understanding the players wants and needs at a local level is critical, to be able to deliver a personalised offering in every market.

Can you discuss the role of trust in building successful casino brands and maintaining customer loyalty?

Trust is the key to growth. Players want to be entertained, but they also want to be sure that if they win, they are promptly paid out, and that they will receive rewards for playing, enabling the fun and excitement of playing games to last longer.

How do you see the future of online betting evolving in comparison to retail gaming?

Online gaming in Africa will start to grow at a higher rate than retail. Trust is still the key, as long as the player is confident that their gameplay will equal their experience in retail, online does not have the restrictions that retail has, it is open 24 hours, and you can play from anywhere.

What strategies do you think are most effective in digitising retail gaming experiences?

First, researching the retail market to determine the games that are played, then having those games.

The crash games have been the biggest trend in Africa in the past 2 years. It is not only the fact that players can bet low to win big, but it has also brought an increase in the more social games, with multiplayer and chat functions.

“

Je, unaweza kutueleza kuhusu uzoefu wako wa kufanya kazi katika sekta ya casino na jinsi imeunda njia yako ya kazi?

Nimekuwa nikicheza michezo ya kubahatisha kwa miaka 23, nikishughulikia bidhaa nyingi, na nimefanya kazi katika masoko mengi yanayojumuisha Ulaya, Marekani na Latam, Asia na sasa barani Afrika. Hii imenipa msingi thabiti katika michezo ya kubahatisha duniani kote. Kwa kuwa nimeweza kutazama jinsi tasnia imekua kwa miaka mingi, na vile vile safari ya wachezaji imebadilika, inamaanisha ninaweza kubaini ukomavu wa soko kwa urahisi na kutambua mseto bora wa bidhaa ambao utafanya kazi vyema kwa wachezaji wetu.

Je, unaamini teknolojia imebadilisha sekta ya michezo ya kubahatisha kwa jinsi gani, hasa katika kasino?

Teknolojia ni muhimu kwa ukuaji wa soko la kasino. Mchezaji anapokuja kwenye tovuti anataka utendaji wote wa kiotomatiki anaopata kwenye tovuti zingine za burudani kama vile Netflix au Amazon. Kubwa zaidi kwa kasinon ni maendeleo nyuma ya michezo. Suala moja barani Afrika ni matumizi ya data, kwa hivyo kuweza kupata michezo mepesi zaidi inayopatikana kunaboresha uchezaji wa mchezo na matumizi ya kasino kwa wachezaji wote.

Je, ni baadhi gani ya mitindo kuu ambayo umeona katika sekta ya michezo ya kubahatisha, na unafikiri itaathiri vipi mustakabali wa michezo ya kubahatisha?

Michezo ya ajali “crash games” imekuwa mtindo mkubwa zaidi barani Afrika katika kipindi cha miaka miwili iliyopita. Sio tu ukweli kwamba wachezaji wanaweza kuweka dau la chini ili washinde sana, pia imeleta ongezeko la michezo ya kijamii zaidi, yenye vipengele vya wachezaji wengi na gumzo. Ninaamini kuwa kipengele hiki cha kijamii cha michezo kitaendela kua katika siku zijazo, ambapo hutacheza tu bali pia kuingiliana na wafanyabiashara na wachezaji wengine.

Je, kipengele cha binadamu kina umuhimu gani katika kukuza ukuaji wa biashara katika tasnia ya kasino?

Naamini ni muhimu sana! Ndani ya tasnia kuna utendakazi zaidi na zaidi wa utendakazi fulani, hii ni nzuri kwani wachezaji wanaweza kupata zawadi haraka na kujiondoa wakiwa salama, hata hivyo uzoefu wa kasino kimsingi unahusu burudani, na hiyo ni kuhusu hisia. Kuelewa matakwa na mahitaji ya wachezaji katika kiwango cha ndani ni muhimu, ili kuweza kutoa toleo linalobinafsishwa katika kila soko.

Je, unaweza kujadili jukumu la uaminifu katika kujenga chapa zilizofanikiwa za kasino na kudumisha uaminifu wa wateja?

Uaminifu ndio ufunguo wa ukuaji. Wachezaji wanataka kuburudishwa, lakini pia wanataka kuwa na uhakika kwamba wakishinda wanalipwa mara moja, na pia kwamba watapata thawabu kwa kucheza, kuwezesha furaha na msisimko wa kucheza michezo kudumu kwa muda mrefu.

Je, unaonaje mustakabali wa kamari mtandaoni ukibadilika ukilinganisha na uchezaji wa reja reja?

Michezo ya mtandaoni barani Afrika itaanza kukua kwa kiwango cha juu kuliko rejareja. Kuaminiana bado ni jambo la msingi, mradi tu mchezaji ana uhakika kwamba uchezaji wake utalingana na uzoefu wake katika uuzaji wa rejareja, mtandaoni hauna vizuizi ambavyo rejareja ina, ni wazi kwa saa 24 na unaweza kucheza ukiwa popote.

Je, unadhani ni mikakati gani inafaa zaidi katika kuweka tajriba katika uchezaji wa rejareja?

Kwanza kutafiti soko la rejareja ili kubaini michezo inayochezwa, kisha kuwa na michezo hiyo.

Je, unaweza kushiriki masomo yoyote ya mafanikio ya makampuni ambayo yamefanikiwa kuunganisha teknolojia kwenye bidhaa zao za kasino ili kuboresha matumizi ya mtumiaji?

Ninaweza kukupa mfano kutoka PremierBet. Kwa aina zote za michezo ya kasino tumeanzisha Mashindano, wachezaji wanapocheza michezo wanayopata pointi kwa ubao wa wanaoongoza, ili kujishindia zawadi za ziada. Hili humpa mchezaji thamani ya ziada ya burudani anapocheza michezo anayopenda, kukimbia hadi kileleni, na pia njia zaidi za kushinda anapocheza.

Can you share any successful case studies of companies that have successfully integrated technology into their casino products to enhance the user experience?

I can give you an example from PremierBet. For all types of casino games, we have introduced tournaments, as players play the games they achieve points for a leaderboard, to win additional prizes. This gives the player added entertainment value while playing their favourite games, to race to the top, as well as more ways to win while playing.

What advice would you give to businesses looking to innovate and stay ahead in the ever-evolving casino industry?

Research! Research your market and players, what is currently available, what are the top games that are played, and most importantly why those games are being played, what is the appeal to the customer. Also, research the industry and Game Providers, what are the newest products that will appeal to your market.

Now, shifting our focus to performance marketing, Mr. Catteeuw, provides invaluable insights into the dynamic world of marketing within the gaming industry. With a diverse background spanning both FMCG and iGaming sectors, he offers a unique perspective on brand management and the future trajectory of performance marketing strategies. Let’s dive into his expertise and observations.

Performance marketing is and will remain a key pillar to drive direct revenue for operators.

Gilles Catteeuw,

Head of Performance Marketing at GOAT Interactive (EDITEC)

Je, ni ushauri gani unaweza kuwapa wafanyabiashara wanaotafuta uvumbuzi na kuendelea mbele katika sekta ya kasino inayoendelea kubadilika?

Utafiti! Chunguza soko lako na wachezaji, ni nini zinazopatikana kwa sasa, ni michezo gani maarufu inayochezwa, na muhimu zaidi kwa nini michezo hiyo inachezwa na zina mvuto gani kwa mteja. Pia tafiti tasnia na watoa huduma za michezo, ni bidhaa zipi mpya zaidi zitakazovutia soko lako.

Sasa, tukielekeza umakini wetu kwa utangazaji wa utendakazi, Bw. Catteeuw, hutoa maarifa yenye thamani katika ulimwengu unaobadilika wa uuzaji ndani ya tasnia ya michezo ya kubahatisha. Akiwa na usuli tofauti unaojumuisha sekta zote za FMCG na iGaming, anatoa mtazamo wa kipekee juu ya usimamizi wa chapa na mwelekeo wa siku zijazo wa mikakati ya uuzaji ya utendaji. Hebu tuzame kwenye utaalamu na uchunguzi wake.

Can you share with us your journey in the marketing industry and how it has influenced your approach to brand and marketing management?

Before my 9-year run in iGaming, I started my marketing career within the FMCG sector, working for companies like Unilever. This experience has enabled me to not be too industry-biased and keep an open mind about driving marketing strategies that challenge the online gaming status quo. Think holistic marketing management with upper funnel KPIs beyond the usual last-click performance metrics!

How do you envision the future of performance marketing in the gaming and betting industry?

Performance marketing is and will remain a key pillar to drive direct revenue for operators. However, increasingly saturated market envi ronments combined with economic inflation result in operators and affiliates alike struggling increasingly with the return on ad spend. best way an operator can support his affiliates is by putting conversion rates at the forefront by generating brand value and developing a high-performing product.

What strategies do you believe are most effective in ac quiring new customers in the highly competitive gaming sector?

A complex question, as no two markets are the same. Operators need to first understand what attributes drive brand consideration on a market level. Having said that, brands that prioritise product-level investments and propositions above anything else will create a positive user experience from the first site visit, resulting in high conversion and strong retention.

How important is the collaboration with affiliate marketing agents in acquiring and retaining customers for PremierBet Partners?

Our affiliates have been crucial specifically for building up our player base with every launch we do. Beyond the generated revenue, the mutually shared insights and learnings on African digital mar keting have been invaluable for both parties to become frontrunners in the industry.

In your opinion, what role does digital marketing play in the growth and profitability of gaming brands?

Beyond gaming, digital marketing plays an essential role in growing any D2C business. It ensures both mental and physical availability to our target audiences, whereas most FMCG brands will predominantly rely on their retailers for physical availability.

Can you discuss the significance of budgeting for marketing activities in achieving better returns for gaming brands?

Budgeting is arguably the most strategic discipline within marketing manage ment. Too many marketers budget based on tactical bias, using personal intuition and practical experience to make their decisions. Not saying it is wrong, but the success rate will be higher when tactical decisions are based on unbiased research, targeting, and strategic ob jective setting.

Je, unaweza kushiriki nasi safari yako katika sekta ya uuzaji na jinsi ilivyoshawishi mbinu yako ya usimamizi wa chapa na uuzaji?

Kabla ya ushiriki wangu wa miaka 9 katika iGaming, nilianza kazi yangu ya uuzaji katika sekta ya FMCG, nikifanya kazi kwa makampuni kama Unilever. Uzoefu huu umeniwezesha kutokuwa na upendeleo sana wa tasnia na kuwa na mawazo wazi kuhusu kuendesha mikakati ya uuzaji ambayo inapinga hali ya uchezaji wa mtandaoni kama ilivyo. Tuseme ni kama usimamizi wa jumla wa uuzaji pamoja na KPI za faneli za juu zaidi ya vipimo vya kawaida vya utendaji vya mbofyo wa mwisho!

Je, unatazamia vipi mustakabali wa uuzaji wa utendakazi katika tasnia ya michezo ya kubahatisha na kamari?

Uuzaji wa ufanisi ni, na utasalia kuwa nguzo kuu ya kuendesha mapato nyoofu kwa maopereta. Hata hivyo, hali ya mazingira ya soko inayozidi kujaa pamoja na mfumuko wa bei wa kiuchumi husababisha waendeshaji na washirika pamoja kuhangaika zaidi na mapato ya matumizi ya matangazo. Njia bora zaidi opereta anaweza kusaidia washirika wake ni kwa kuweka viwango vya ubadilishaji katika mstari wa mbele kupitia kuzalisha thamani ya chapa na kutengeneza bidhaa

Je, ni mikakati gani unayoamini inafaa zaidi katika kupata wateja wapya katika sekta ya michezo ya kubahati-

Swali gumu, kwani hakuna soko mbili zinazofanana. Maopereta wanahitaji kwanza kuelewa ni sifa zipi zinazosukuma uzingatiaji wa chapa kwenye kiwango cha soko. Baada ya kusema hivyo, chapa zinazotanguliza uwekezaji wa kiwango cha bidhaa na mapendekezo kuliko kitu kingine chochote zitaunda hali nzuri ya mtumizi kutoka kwa ziara ya kwanza ya tovuti, na kusababisha ubadilishaji wa juu na uhifadhi thabiti.

Je, ushirikiano na mawakala washirika wa masoko ni muhimu kwa kiasi gani katika kupata na kuhifadhi wateja kwa Washirika wa Premier Bet?

Washirika wetu wamekuwa muhimu hasa kwa ajili ya kujenga msingi wa wachezaji wetu kwa kila uzinduzi tunaofanya. Zaidi ya mapato yaliyopatikana, maarifa na mafunzo yaliyoshirikiwa kwa pamoja juu ya uuzaji wa kidijitali wa Kiafrika yamekuwa muhimu kwa pande zote mbili kuwa watangulizi katika tasnia.

Je, unaweza kujadili umuhimu wa kupanga bajeti kwa shughuli za uuzaji katika kupata faida bora kwa chapa za michezo ya

Bajeti bila shaka ndiyo taaluma iliyo chaguo zaidi ndani ya usimamizi wa uuzaji. Wauzaji wengi sana huweka bajeti kulingana na upendeleo wa mbinu, kwa kutumia angavu ya binafsi na uzoefu wa vitendo kufanya maamuzi yao. Bila kusema si sahihi, lakini kiwango cha mafanikio kitakuwa cha juu zaidi wakati maamuzi ya kimbinu yanazingatia utafiti usio na upendeleo, maamuzi yanayolenga na kuweka malengo ya kimkakati. Bajeti ya vitabu vya kiada inapaswa kuongoza moja kwa moja malengo haya yaliyobainishwa na yanayoweza kupimika.

Textbook budgeting should be directly driving these specified, measurable objectives.positioning, objectives, and committed marketing channel mix to guarantee textbook implementation. Make everyone involved aware of the end goal, and how your specific marketing actions contribute.

What key metrics do you consider when evaluating the success of a marketing campaign in the gaming industry?

It depends on your campaign’s marketing objectives. Typically, in an acquisition campaign, operators set themselves first-time depositor targets (FTDs). Quantity and quality matter here: Quantity in the form of FTD volumes at low cost per acquisition, quality in the form of revenue driven by these FTDs. Brand campaigns should be measured by for example tracking brand consideration, whereas CRM campaigns live and breathe active player count, retention rates, turnover, bet count, and net revenue.

How do you ensure that end-to-end brand and marketing management is cohesive and effective across all channels for Premier Bet Partners?

Clear and effective stakeholder communication is key here. Internal marketing teams and external agencies alike should all be briefed on Can you provide examples of successful marketing campaigns that you have led and how they have contributed to brand growth and profitability?

The rollout of a continent-wide “Proudly African” campaign, executed with our iconic brand ambassador Didier Drogba at the heart of all marketing communications. Since its launch back in August 2022, we have seen unprecedented organic growth, putting our active user base at a permanently high level. To date, it is still one of the underlying reasons why our affiliate program is in high demand.

What advice would you give to aspiring marketers looking to excel in the fast-paced and competitive gaming and betting industry?

Be careful about where you spend your time and energy. Make sure that everything you do contributes to either your set KPIs or your personal development goals. Find a daily routine that creates a headspace to think before doing, and to review after doing. You will naturally become a better marketer. There will always be a lot of noise out there. Find the music to your ears.

Je, ni vipimo gani muhimu unavyozingatia unapotathmini mafanikio ya kampeni ya uuzaji katika tasnia ya michezo ya kubahatisha?

Inategemea malengo ya uuzaji wa kampeni yako. Kwa kawaida, katika kampeni ya kupata wateja, waendeshaji hujiwekea malengo ya amana kwa mara ya kwanza (FTDs). Kiasi na ubora ni muhimu hapa: Kiasi katika mfumo wa ujazo wa FTD kwa gharama ya chini kwa kila ununuzi, ubora katika mfumo wa mapato yanayotokana na FTD hizi. Kampeni za chapa zinapaswa kupimwa kwa mfano kufuatilia kuzingatia chapa, ilhali kampeni za CRM huishi na kupumua hesabu inayoendelea ya wachezaji, viwango vya kubaki, mauzo, hesabu ya dau na mapato halisi.

Je, unahakikishaje kuwa usimamizi wa chapa hadi mwisho unaambatana na ufanisi katika chaneli zote za PremierBet Partners?

Mawasiliano ya wazi na yenye ufanisi ya wadau ni muhimu hapa. Timu za masoko ya ndani na wakala wa nje wote wanapaswa kufahamishwa kuhusu nafasi, malengo na mseto wa kujitolea wa masoko ili kuhakikisha utekelezaji wa vitabu vya kiada. Fahamisha kila mtu anayehusika kuhusu lengo la mwisho, na jinsi vitendo vyako mahususi vya uuzaji vinachangia.

Je, unaweza kutoa mifano ya kampeni za uuzaji zilizofanikiwa ambazo umeongoza na jinsi zimechangia ukuaji wa chapa na faida?

Kutolewa kwa kampeni ya bara zima ya “Fahari ya Kiafrika”, iliyotekelezwa na balozi wetu mashuhuri wa chapa Didier Drogba katikati mwa mawasiliano yote ya uuzaji. Tangu kuzinduliwa mnamo Agosti 2022, tumeona ukuaji wa kikaboni usio na kifani, ukiweka msingi wetu wa watumiaji katika kiwango cha juu kabisa. Hadi sasa, bado ni mojawapo ya sababu za msingi kwa nini programu yetu ya washirika inahitajika sana.

Je, ni ushauri gani unaweza kuwapa wauzaji wanaotaka kupata mafanikio katika sekta ya michezo ya kubahatisha na kamari inayokuja kwa kasi na yenye ushindani?

Kuwa mwangalifu kuhusu mahali unapotumia wakati na nguvu zako. Hakikisha kuwa kila kitu unachofanya kinachangia ama KPI zako ulizoweka au malengo yako ya maendeleo ya kibinafsi. Tafuta utaratibu wa kila siku unaounda nafasi ya kufikiria kabla ya kufanya, na kukagua baada ya kufanya. Kwa kawaida utakuwa muuzaji bora. Siku zote kutakuwa na kelele nyingi huko nje. Tafuta muziki kwa masikio yako mwenyewe.

Building a VIP Program: A Comprehensive Guide for iGaming Operators

Gali Hartuv

C.E.O WarriorLab

As the iGaming industry becomes even more saturated and the fight over shrinking player acquisition pools heightens, searching for prized VIPs and growing the segment becomes evermore challenging. Innovative, creative, and modern methods are becoming a necessity to survive and grow VIP programs while fending off the competition. The good old days are gone, and VIP as a concept and practice must evolve to remain enticing, engaging, and competitive.

Retaining VIP players is essential to success. Enter the VIP program. A strategic initiative designed to not only enhance player loyalty, but also, drive significant revenue for operators.

Constructing a VIP program today no longer means a simple tiered structure and throwing bonuses at players, expecting them to increase gameplay or remain loyal. VIPs expect so much more, and the standard of VIP programs needs to address this “want” factor and, in some cases, go above and beyond player expectations.

Today’s article will highlight and outline actionable steps every operator should consider when building a VIP program. Tailored specifically for iGaming operators, the following guide illustrates the essentials to elevating player experiences and maximising loyalty while building a sustainable and profitable VIP environment and operation.

Research and Analysis

Before undertaking the task of building your VIP program, extensive data analysis is critical. By segmenting your data into specific categories like player demographics, spending habits, game preferences, and historical behaviour, operators gain invaluable insights into their target audience that will inform and drive strategic and operational direction.

This transcends basic research. A deep understanding of both VIP financial indicators and player behavioural attributes is crucial to building a dynamic VIP program rather than following an outdated and slowing-dying linear program.

There is a shift in VIP program design and development taking place as we speak, where VIP professionals and experts are supporting technology and innovation to change the way VIP exists today and in the not-too-distant future. Don’t get left behind.

Define VIP Segments and Benefits

Armed with a comprehensive understanding of your player base, operators must meticulously design distinguishable VIP segments based on relevant metrics like deposit amounts, wagering activity, and game engagement. Each segment can be defined both on an internal value segment and an external customer-facing level. It must be borne in mind that VIP is designed internally through structure and presented outwardly in a simple way to avoid information overload amongst your players. What your players see on your website or in communications is the tip of the iceberg.

As you segment your players internally, plan ahead and determine how each segment unlocks progressively more valuable and desirable services or rewards that cater to the specific needs and preferences of each segment. The keyword here is exclusivity. The higher the tier, the more unique and valuable rewards should be.

Some examples of valued services and rewards include:

• Exclusive bonus offers with higher percentages, lower playthrough requirements, or access to unique bonus types.

• Fast-track withdrawal processing for quicker access to winnings.

• Dedicated Account Managers for personalised and elevated service and support.

• Invitations to exclusive events like VIP tournaments, freerolls, or luxury getaways.

• Early access to new games and features for a premium player experience.

• Personalised birthday and anniversary bonuses to foster a sense of connection and care.

Creating a VIP Brand

When strategizing about your VIP brand and how to position your VIP program, there is no one-size-fits-all approach.

VIP brands can take many forms: public, private, exclusive, tiered, invite-only, transparent, and more.

Furthermore, building a people-centric approach to support your VIP program ultimately connects your VIP Team to your VIP players. While data may be what leads our actions, executing the right approach at the right time is what will determine the success of your VIP program.

Finding what fits best for your brand and VIP Team goes beyond a balancing act, and execution needs to be flawless. A mistimed or rushed launch of a VIP program can result in many disastrous outcomes, including having to redo or relaunch a VIP program. This presents the brand as disorganised and miscalculated and consequently erodes your players’ trust.

The worst-case scenario that can occur as a result of rushing or cutting corners when launching a VIP program is pushing your VIP players away by not understanding their needs and preferences or not knowing how to present your brand as VIP-centric.

Train and Invest in Your VIP Team

Data analysis, planning, and design aside, a VIP program requires a team of competent professionals to manage VIP players and the program itself.

Building the right team to manage your most valuable players, together with your continuously evolving VIP strategy, is one of the most essential parts of running a successful VIP program.

Ongoing training and workshops, while investing time and effort in keeping your team up-to-date and informed, help to achieve the goal of having skilled and capable VIP professionals at all levels managing and executing all aspects of your VIP strategy.

VIP experts and professionals need to live, breathe, and speak VIP, and this can easily be trained if the fundamentals are understood.

Never forget, that VIP is an ideology as much as it is a practice.

Personalisation and Customisation

In today’s VIP world, personalisation is no longer an option but a prerequisite. Like all areas of VIP programs, leveraging advanced data analytics and data strategy has led to the rise of Artificial Intelligence (AI) and Machine Learning (ML) helping to tailor rewards and promotions based on individual player preferences and activity.

These tailored rewards and strategies include:

• Recommending games based on previous gameplay and interests.

• Offering personalised bonus deals based on preferred game types and betting behaviour: At the highest level of VIP, this focus is driven by Account Managers.

• Providing targeted communication based on player demographics, marketing preferences, and responses to historic campaigns.

Communication and Engagement

Effective communication and engagement are the cornerstones of a successful VIP program. Programs today are expected to offer VIPs a multi-channel approach. A multi-channel approach enables VIP programs to engage their segments through targeted emails, SMS notifications, and in-game messaging to inform players about exclusive offers, upcoming events, and program updates.

It is crucial to remember that communication is far more than simply sending messages. It is about developing a vibrant VIP community that buys into a VIP ideology and identity as an extension of the operator’s brand. Achieving this will solidify loyalty, encourage active participation, and deeply support operators’ efforts to make their players feel a sense of belonging and value.

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Operators must ensure that their VIP Team and Account Managers understand how to engage with their players and personalise their communications to echo the VIP brand and tone of voice to avoid inconsistencies in the VIP player journey.

Continuous Monitoring and Refinement

Building a successful VIP program is an ongoing process. The work doesn’t stop once a VIP program launches. The work begins once it becomes public knowledge that your brand offers a VIP program. Implementing robust tracking and reporting mechanisms to monitor key metrics is essential to benchmark targets and establish KPIs for operational and business units to succeed while working towards achieving business objectives and overall program success.

Finding what fits best for your brand and VIP Team goes beyond a balancing act, and execution needs to be flawless.

These tracking and reporting mechanisms are broad and can be expanded based on the capabilities of available technology to generate reports focused on:

• VIP Growth

• Conversion

• Referrals

• VIP Retention

• Engagement Levels

• VIP Program Profitability

• VIP Program Health

Operators need to regularly analyse data and gather player feedback through surveys, polls, and Account Manager-driven campaigns to identify areas for advancement and refinement. To remain competitive, operators must be data-driven and adaptable.

VIP program structures, rewards, and communication strategies are always capable of adaptation. These can be adjusted based on the insights gathered from VIP players, player behavioural changes, and value indicator data when monitoring your VIP player segments.

This continuous optimisation ensures that your VIP program remains relevant and effective while staying competitive. Copy-and-paste and templated VIP models minimise the appeal of the overall VIP brand. Therefore, delivering a superior player experience becomes paramount as the modern VIP landscape forces operators to showcase their Unique Selling Points (USPs).

Rolling the Dice: Exploring Retail and Online Gambling in Africa

In recent years, Africa has witnessed a significant surge in gambling activity, with both traditional retail outlets and online platforms gaining notable traction across the continent. A recent survey conducted by Statista sheds light on this trend, revealing compelling statistics regarding youth participation in gambling. Kenya emerged at the forefront, with the highest percentage of youth engagement in gambling among selected African countries.

According to the survey conducted in December 2021, over 80% of respondents in Kenya reported having engaged in gambling or betting activities. Following closely, Nigeria and South Africa reported substantial participation rates, with 78% and 74% of respondents, respectively, indicating their involvement in gambling or betting.

AFRIKA

Kenneth Mugambi Digital Strategist at IGaming

These statistics underscore the profound influence of gambling within African societies. The region presents a distinct gambling ecosystem characterised by diverse cultural nuances and socioeconomic factors. Considering this, the forthcoming article will delve into the intricacies of both traditional retail gambling and the burgeoning online gaming landscape in Africa.

Exploring Retail Gambling

Retail gambling has a long history in several African countries. This can be attributed to several sports activities and events in the continent. Retail gambling includes physical establishments such as casinos, betting shops, and lottery stations. Retail gambling provides a physical and social environment in which individuals engage with other players and frequently enjoy entertainment, food, and drinks in addition to their gambling activities. This type of gambling is strongly embedded in African culture, with many people viewing it as a form of socialization and recreation.

The Emergence of Online Gaming

Online gaming, on the other hand, is fast gaining traction across Africa. When compared to retail gaming, it provides more convenience, accessibility, and a greater selection of possibilities. Users can use online gambling platforms to place bets and play numerous casino games from the comfort of their own homes or while moving with their mobile devices.

A person can place their bets from anywhere, this menace can be vividly seen in the streets, offices, buses, and even at homes. This adaptability is a huge benefit, especially for people who live in remote places or do not have access to actual gaming shops or outlets.

Factors Driving Online Gambling Growth

Following recent trends, there have been several retail shops being set up even in the most remote towns or villages. The only thing that is needed is proper training and marketing to the locals to acknowledge the presence of a betting kiosk around. People will not find it necessary to go to major towns to gamble except when they need big casinos which are usually found in the city.

The Social Aspect of Retail Gambling

The increasing adoption of mobile devices and internet connectivity across the continent is one of the primary elements fuelling the expansion of online gambling in Africa.

Many Africans can now access online gambling platforms and play their favorite games thanks to the surge in affordable smartphones and the availability of mobile connectivity. Everyone in the local village at least can access a smartphone either theirs or someone else’s device.

On connectivity, though not in every region, African telecommunication companies have tried to spread mobile networks in every village and major town. The Internet can now be accessed without the struggle of looking for high points looking for service and mobile data is now affordable. With little money, one can purchase data that will enable them to play even casino games.

Comparing Retail and Online Gambling

Online gambling also provides a variety of payment alternatives to accommodate Africa’s diversified financial landscape. Many platforms offer mobile money services such as M-Pesa, a common payment option in Africa, which makes it easy for users to deposit and withdraw money from their online gambling accounts.

In many jurisdictions, mode of payment is one of the vital requirements when applying for a gambling license. This is due to avoiding situations such as non-payments of winnings to customers and monitoring gaming revenue by respective tax agencies. Furthermore, online gaming companies frequently offer appealing rewards and promotional offers to entice new consumers while rewarding loyal gamers. These include joining bonuses, merchandise winnings, and jackpots. The same can be witnessed in retail gambling.

Retail gambling, on the other hand, continues to thrive in Africa due to its social nature and existing trust among the public. Especially this happens to customers who would want their winning instantly in cash form. Traditional betting shops and casinos have built a presence and reputation, serving as gathering places for local populations to assemble and enjoy gaming activities.

Retail gambling’s social aspect cannot be replicated online, which is an important issue for people who prefer the interactive experience and face-to-face interactions. With the introduction of new games such as crash games and esports, there is a chat room where players communicate with each other and share insightful tips for gambling.

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Jeremiah Maangi Founder and CEO at iGaming AFRIKA

While CSR campaigns can yield significant benefits when executed genuinely, a recent Harvard Business Review study found a positive correlation between CSR and a company’s financial performance. However, concerns arise when companies exploit them for marketing purposes. In the case of betting companies, there is growing concern that their CSR activities are not genuine. Instead of helping those in need, some gaming companies are using their CSR campaigns as a marketing tool to attract more customers. More so, including young school-going children, to their gambling services.

This has raised questions about the ethical implications of betting companies using CSR to promote their brand. Considering such concerns, regulators need to impose legal mandates requiring betting companies to run their corporate social responsibility campaigns through their foundations. This will prevent betting companies from using CSR as a strategy to promote their gambling services.

Need to Regulate CSR in Africa

Regulation in the CSR sector is particularly important in Africa. Many betting companies operate in countries where regulations are lax, which increases the potential for the exploitation of vulnerable populations. Betting companies should be legally obligated to engage in meaningful CSR activities to avoid the use of such campaigns as tools for marketing their products and promoting their brands to attract more customers. Many betting companies have been criticised for exploiting social issues for their own economic gains.

Corporate Social Responsibility Campaigns

Not A Marketing Tool!

Corporate social responsibility (CSR) campaigns have become an essential part of business operations in modern society. Most companies are now giving back to the communities in which they operate through CSR campaigns. Global statistics reveal that in 2020, 90% of S&P 500 companies published CSR reports, up from 20% in 2011 showing just how popular CSR campaigns are in this age of the customer. The popularity of CSR campaigns has, in turn, resulted in many organisations establishing foundations and initiatives to support various social causes.

This can be particularly damaging when the target audience includes young school-going children, who may be influenced by the messaging and images used in these campaigns.

By legally requiring that all betting companies run their CSR campaigns through their foundations, regulators can ensure that the focus remains on genuine social responsibility, rather than on brand promotion. Such regulations will go a long way in helping to protect vulnerable individuals, such as young children, from being targeted by marketing tactics disguised as CSR initiatives.

Furthermore, betting companies should use separate names for their foundations to distinguish them from their gambling brands. This will reduce confusion among consumers and will ensure that focus remains on the charitable work being done. Rather than promoting the betting company itself.

In addition, betting companies should not use images or videos from their CSR activities for marketing or promotional purposes. This will ensure that the focus remains on the impact of the charitable work being done, rather than on using it as a marketing tool to attract more customers. By separating CSR activities from marketing initiatives, betting companies can demonstrate a genuine commitment to social responsibility.

Integration of Social Impact Assessments

Social impact assessments play a crucial role in ensuring the effectiveness and legitimacy of CSR practices within the betting industry. By systematically evaluating the impact of their initiatives on various stakeholders and communities, companies can demonstrate tangible benefits and outcomes, thereby fostering trust and credibility.

These assessments involve thorough evaluations of the social, economic, and environmental effects of CSR projects. Companies can measure indicators such as job creation, community development, environmental sustainability, and improvements in quality of life to gauge the extent of their social impact.

By collecting relevant data and engaging with stakeholders, including local communities, NGOs, government agencies, and employees, companies can obtain valuable insights into the strengths and weaknesses of their CSR programs.

Moreover, social impact assessments enable companies to identify areas for improvement and refine their CSR strategies accordingly. By identifying gaps or areas of concern, companies can take proactive measures to address social issues effectively and maximise their positive impact.

This iterative process of assessment and improvement is essential for ensuring that CSR efforts remain relevant, responsive, and aligned with the evolving needs of society.

In conclusion, by promoting genuine social responsibility, ensuring transparency and accountability, and conducting rigorous social impact assessments, betting companies can contribute positively to society while upholding ethical standards and building trust with stakeholders.

Regulatory frameworks, stakeholder engagement, and responsible business practices are also key to fostering a culture of ethical CSR within the betting industry and beyond.

Alessandro Pizzolotto

The WinningHand:

Navigating the Affiliation Game in Africa’s

iGaming

Industry. Mkono Unaoshinda: Kupitia Mchezo wa Ushirikiano katika Sekta ya Michezo ya Kiafrika ya iGaming.

Join us as we delve into the dynamic world of African iGaming with Alessandro, co-founder of STM Gaming. In this exclusive interview with IGaming AFRIKA (IGA), Alessandro Pizzolotto shares his journey from professional poker player to iGaming entrepreneur, offering invaluable insights into the evolution of STM Gaming and the burgeoning African gaming landscape.

From customer-centric strategies to technological innovations and market predictions, discover the driving forces behind STM Gaming’s success and its vision for the future of iGaming in Africa.

Jiunge nasi tunapoingia katika ulimwengu mahiri wa iGaming ya Kiafrika na Alessandro Pizzolotto, mwanzilishi mwenza wa STM Gaming. Katika mahojiano haya ya kipekee na IGaming AFRIKA (IGA), Alessandro anashiriki safari yake kutoka kwa mchezaji mtaalamu wa poka hadi mfanyabiashara wa iGaming, akitoa maarifa muhimu kuhusu mabadiliko ya Michezo ya STM namandhari ya michezo ya Kiafrika inayochipuka.

Kuanzia mikakati inayowalenga wateja hadi ubunifu wa kiteknolojia na utabiri wa soko, gundua mambo yanayochochea mafanikio ya STM Gaming na maono yake kwa mustakabali wa iGaming barani Afrika.

You co-founded STM Gaming in 2017. Can you share the story behind the establishment of STM Gaming and the vision you had for the company when it was founded?

I have been in the gaming industry for more than 15 years. I started as a professional poker player back in the day and then I went on doing affiliation in Italy, mostly focusing on poker. Being in the gaming affiliation, I came to recognize the potential the African market had and still has. We had this opportunity to open a company that was focusing on Africa, which as an emerging market had a lot of opportunities, but also challenges that we knew how to overcome.

The vision was, and still is, to empower iGaming operators and revolutionise the industry by providing tailored services that drive success. A year later, in 2018, we became Btobet’s certified partner for Africa and joined together our offerings and expertise to offer excellence and complete solutions to African operators.

In previous interviews, you emphasised the importance of listening to customers. How does STM Gaming incorporate a customer-centric approach into its services, and its client’s operations, and how has this strategy contributed to STM’s client success?

At STM Gaming, the customer-centric approach, which focuses on actively listening to the players and understanding their needs, is considered crucial. There is no other information that will help you tailor your offer better than your client’s input. That is the exact reason why we use all channels at our disposal to connect with the players and get their insights, wishes, and needs.

Then, we analyse the data and market trends to anticipate market evolution and identify opportunities for improvement. This proactive approach helps us not just help our client adapt their offer, but also innovate and adapt our solutions to meet the changes in the iGaming industry too.

STM Gaming has been actively involved in the African gaming market. Could you share insights into the decision-making process behind entering the African market, and what opportunities and challenges have you encountered?

We were driven by a deep analysis of the region’s potential for growth and development. We recognised the continent’s population, internet penetration rates, and interest in online entertainment as key indicators of the market being ready for exploration.

However, our journey has not been easy and without challenges. We faced a diverse regulatory landscape across different African countries and did deep research and compliance efforts to ensure adherence to local laws and regulations.

Despite the challenges faced, we encountered many opportunities for innovation and expansion. Having our strategies and offerings tailored to suit the unique needs of each African market, we have been able to establish strong partnerships and build a solid foundation for growth. Our entry into the African gaming market has been driven by a commitment to leveraging our expertise and resources to empower operators and drive success in this dynamic and rapidly evolving market.

Why is Affiliate marketing a topic that always interests you?

As mentioned, being an affiliate myself, and being in the gaming industry for more than 15 years, I’ve personally seen how affiliates can effectively use their influence to attract (and retain) players. The transition from player to affiliate has given me valuable insight into affiliate marketing, awakening my interest in exploring new strategies and opportunities in this dynamic part of the industry.

The beauty behind the affiliate is the fact that it offers a straightforward reward system - you earn based on your performance. This approach allows newcomers to succeed quickly if they are good at it. It’s a dynamic model where hard work translates directly into earnings, making it an attractive option for those seeking to monetize their efforts online.

Ulianzisha Gaming ya STM mwaka wa 2017. Je, unaweza kushiriki hadithi ya kuanzishwa kwa Michezo ya STM na maono uliyokuwa nayo kwa kampuni ilipoanzishwa?

Nimekuwa katika tasnia ya michezo ya kubahatisha kwa zaidi ya miaka 15. Nilianza kama mchezaji wa kitaalamu wa poker huko nyuma na kisha nikaendelea kufanya ushirika nchini Italia, nikizingatia zaidi poker. Nikiwa katika ushirika wa michezo ya kubahatisha, nilikuja kutambua uwezo ambao soko la Afrika lilikuwa nao na bado linao. Tulipata fursa hii ya kufungua kampuni ambayo ilikuwa inaangazia Afrika, ambayo kama soko linaloibuka ilikuwa na fursa nyingi, lakini pia changamoto ambazo tulijua jinsi ya kuzishinda.

Dira ilikuwa, na bado ni, kuwawezesha waendeshaji wa iGaming na kuleta mapinduzi katika tasnia kwa kutoa huduma zilizolengwa ambazo huleta mafanikio. Mwaka mmoja baadaye, katika 2018, tulikuwa mshirika aliyeidhinishwa wa Btobet kwa Afrika na tukajiunga pamoja ofa na utaalam wetu ili kutoa ubora na suluhu kamili kwa maopereta wa Afrika.

Katika moja ya mahojiano uliyofanya, ulisisitiza umuhimu wa kusikiliza wateja. Je! Michezo ya Kubahatisha ya STM hujumuisha vipi mbinu inayomlenga mteja katika huduma zake, na shughuli za mteja wake, na mkakati huu umechangia vipi mafanikio ya mteja wa STM?

Katika Michezo ya Kubahatisha ya STM, mbinu inayomlenga mteja, ambayo inalenga katika kuwasikiliza wachezaji kikamilifu na kuelewa mahitaji yao, inachukuliwa kuwa muhimu. Hakuna maelezo mengine ambayo yatakusaidia kubinafsisha ofa yako bora kuliko ingizo la mteja wako. Hiyo ndiyo sababu hasa tunayotumia chaneli zetu zote kuungana na wachezaji na kupata maarifa, matakwa na mahitaji yao.

Kisha, tunachanganua data na mitindo ya soko ili kutarajia mabadiliko ya soko na kutambua fursa za kuboresha. Mbinu hii makini inatusaidia sio tu kumsaidia mteja wetu kurekebisha ofa yake, lakini pia kuvumbua na kurekebisha masuluhisho yetu ili kukidhi mabadiliko katika tasnia ya iGaming pia.

Michezo ya Kubahatisha ya STM imehusika kikamilifu katika soko la michezo ya kubahatisha barani Afrika. Je, unaweza kushiriki maarifa kuhusu mchakato wa kufanya maamuzi nyuma ya kuingia katika soko la Afrika, na ni fursa na changamoto gani umekumbana nazo?

Tulisukumwa na uchanganuzi wa kina wa uwezekano wa eneo la ukuaji na maendeleo. Tulitambua idadi ya watu wa bara hili, viwango vya kupenya kwa intaneti na maslahi ya burudani ya mtandaoni kama viashirio kuu vya kuwa tayari kwa uchunguzi wa soko.

Hata hivyo, safari yetu imekuwa si rahisi na bila changamoto. Tulikabiliwa na hali mbalimbali za udhibiti katika nchi mbalimbali za Afrika na tulifanya utafiti wa kina na juhudi za kufuata ili kuhakikisha ufuasi wa sheria na kanuni za ndani.

Licha ya changamoto zinazokabili, tulikutana na fursa nyingi za uvumbuzi na upanuzi. Kwa kuwa mikakati na matoleo yetu yameundwa kulingana na mahitaji ya kipekee ya kila soko la Afrika, tumeweza kuanzisha ushirikiano thabiti na kujenga msingi thabiti wa ukuaji.

Kuingia kwetu katika soko la michezo ya kubahatisha barani Afrika kumechochewa na kujitolea kwa kutumia utaalamu na rasilimali zetu ili kuwawezesha waendeshaji na kuleta mafanikio katika soko hili linalobadilika na kukua kwa kasi.

Kwa nini masoko ya Affiliate ni mada ambayo inakuvutia kila wakati?

Kama ilivyotajwa, kuwa mshirika mwenyewe, na kuwa katika tasnia ya michezo ya kubahatisha kwa zaidi ya miaka 15, nimeona kibinafsi jinsi washirika wanaweza kutumia ushawishi wao kwa ufanisi kuvutia (na kuhifadhi) wachezaji. Mpito kutoka kwa mchezaji hadi mshirika umenipa maarifa muhimu katika uuzaji wa washirika, kuamsha hamu yangu ya kugundua mikakati na fursa mpya katika sehemu hii inayobadilika ya tasnia.

Uzuri nyuma ya mshirika ni kwamba inatoa mfumo wa malipo wa moja kwa moja - unapata kulingana na utendakazi wako. Mbinu hii inaruhusu wapya kufanikiwa haraka ikiwa ni wazuri. Ni muundo unaobadilika ambapo kufanya kazi kwa bidii hutafsiri moja kwa moja kuwa mapato, na kuifanya kuwa chaguo la kuvutia kwa wale wanaotafuta kuchuma mapato kwa juhudi zao mtandaoni.

Co-founder of STM Gaming

Alessandro Pizzolotto

How can gaming brands leverage affiliate marketing to enhance their presence and offerings in the African gaming ecosystem?

Speaking about affiliate marketing in Africa, we cannot generalise a lot, since the African market consists of more than 50 countries, each with its traits and specificities. However, gaming brands and operators should partner with local influencers and local affiliate networks to enhance their presence and offering in specific markets.

These partnerships should help brands reach wider audiences, however, the operators should also tailor unique promotions, bonuses, and incentives for their affiliate programs to attract players. If you provide your affiliate agents with the tools they need, they can build a strong community around your brand, which essentially will convert players.

Many gaming brands in Africa have not yet realised the benefits or importance of affiliate systems for the growth of their brands. Why is this the case and how can Africa stop lagging behind when it comes to building reliable affiliates?

The trends are changing lately, and you can see more and more operators leveraging affiliate networks to grow their customer base. But, yes, many brands may still not realise the benefits of having an affiliate programme and/or network.

It might be the case that affiliate marketing is perceived as an additional cost rather than an investment in the business. Moreover, the regulations in some African countries may present challenges in implementing affiliate marketing programs. And ultimately, they can simply lack the know-how. That’s why STM Gaming operates in the market, to help operators overcome issues exactly like this one.

Affiliation cannot be successful for brands if they do not choose their affiliate systems wisely. What are some of the features that must be considered to effectively choose an efficient affiliate tracking system?

To choose an efficient affiliate tracking system, we must consider features like accurate tracking capabilities, timely reporting, customisable commission structures, robust fraud prevention measures, and seamless integration with existing platforms. These elements ensure transparency, reliability, and optimal performance for a successful affiliate program.

Why is it important for brands that are eyeing the African gaming market to adopt an approach that resonates with the African market and how can they achieve this?

Africa is a huge continent with different markets that have unique cultures, preferences, and regulations. One has to understand the uniqueness of the markets, to establish good and strong connections with the target audience, and local partners and differentiate from competitors.

Not just your product, but also your marketing strategy, offers, and promotions have to be tailored to what the specific market needs and expects, respecting the local tastes, language, and cultural norms. We are in an advantageous position because we have an advanced technology that we had tailored for the African markets, by having a local approach.

After all, obviously, with us being there, we managed to take Btobet’s software and try to adapt it to the different country’s needs. This, of course, is not easy because as we said before, Africa is not one country, and in a different country, you see a completely different perspective.

Now, we have managed to integrate all the local payments, we managed to integrate all the local management systems to comply with the local regulations, and much more. The advantage of having a customised platform and a local approach is what got us there compared to local platforms that don’t have the same development team or don’t have the same global expertise.

Je, chapa za michezo ya kubahatisha zinawezaje kuongeza utangazaji shirikishi ili kuboresha uwepo wao na matoleo katika mfumo ikolojia wa michezo ya kubahatisha wa Kiafrika?

Tukizungumza juu ya uuzaji wa ushirika barani Afrika, hatuwezi kujumlisha mengi, kwani soko la Afrika lina zaidi ya nchi 50, kila moja ikiwa na sifa na sifa zake. Hata hivyo, chapa za michezo ya kubahatisha na waendeshaji wanapaswa kushirikiana na washawishi wa ndani na mitandao shirikishi ya ndani ili kuboresha uwepo wao na kutoa katika masoko mahususi.

Ushirikiano huu unapaswa kusaidia chapa kufikia hadhira pana zaidi, hata hivyo, waendeshaji wanapaswa pia kupanga matangazo ya kipekee, bonasi na motisha kwa programu zao shirikishi ili kuvutia wachezaji. Ukiwapa mawakala wako washirika zana wanazohitaji, wanaweza kujenga jumuiya imara kuzunguka chapa yako, ambayo kimsingi itawabadilisha wachezaji.

Chapa nyingi za michezo ya kubahatisha barani Afrika bado hazijagundua faida au umuhimu wa mifumo shirikishi kwa ukuaji wa chapa zao. Kwa nini hali iko hivi na Afrika inawezaje kuacha kubaki nyuma linapokuja suala la kujenga washirika wa kuaminika?

Mitindo inabadilika hivi majuzi, na unaweza kuona waendeshaji zaidi na zaidi wakitumia mitandao ya washirika kukuza msingi wa wateja wao. Lakini, ndiyo, chapa nyingi bado haziwezi kutambua manufaa ya kuwa na programu ya washirika na/au mtandao.

Huenda ikawa kwamba uuzaji wa washirika unachukuliwa kuwa gharama ya ziada badala ya uwekezaji katika biashara. Zaidi ya hayo, kanuni katika baadhi ya nchi za Kiafrika zinaweza kutoa changamoto katika kutekeleza programu shirikishi za uuzaji. Na mwishowe, wanaweza kukosa ujuzi.Ndio maana Michezo ya Kubahatisha ya STM inafanya kazi sokoni, ili kusaidia waendeshaji kushinda masuala kama hili haswa.

Uhusiano hauwezi kufanikiwa kwa chapa ikiwa hawatachagua mifumo yao ya ushirika kwa busara. Je, ni baadhi ya vipengele vipi ambavyo lazima vizingatiwe ili kuchagua kwa ufanisi mfumo wa ufuatiliaji wa washirika?

Ili kuchagua mfumo bora wa ufuatiliaji wa washirika, ni lazima tuzingatie vipengele kama vile uwezo sahihi wa kufuatilia, kuripoti kwa wakati unaofaa, miundo ya tume inayoweza kuwekewa mapendeleo, hatua dhabiti za kuzuia ulaghai na ujumuishaji usio na mshono na mifumo iliyopo. Vipengele hivi huhakikisha uwazi, kutegemewa, na utendakazi bora kwa mpango wa washirika wenye mafanikio.

Kwa nini ni muhimu kwa chapa zinazotazama soko la michezo ya kubahatisha barani Afrika kufuata mbinu inayoendana na soko la Afrika na wanawezaje kufanikisha hili?

Afrika ni bara kubwa lenye masoko tofauti ambayo yana tamaduni, mapendeleo na kanuni za kipekee. Mtu anapaswa kuelewa upekee wa masoko, ili kuanzisha miunganisho mizuri na thabiti na walengwa, na washirika wa ndani na kutofautisha kutoka kwa washindani. Sio tu bidhaa yako, lakini pia mkakati wako wa uuzaji, ofa na matangazo lazima yalengwa kulingana na kile ambacho soko mahususi linahitaji na kutarajia, kuheshimu ladha za ndani, lugha na kanuni za kitamaduni.

Tuko katika nafasi nzuri kwa sababu tuna teknolojia ya hali ya juu ambayo tulikuwa tumerekebisha kwa ajili ya masoko ya Afrika, kwa kuwa na mtazamo wa ndani. Baada ya yote, ni wazi, na sisi kuwa huko, tuliweza kuchukua programu ya Btobet na kujaribu kuifanya kwa mahitaji ya nchi tofauti. Hili, kwa kweli, si rahisi kwa sababu kama tulivyosema hapo awali, Afrika sio nchi moja, na katika nchi tofauti, unaona mtazamo tofauti kabisa.

Sasa, tumeweza kuunganisha malipo yote ya ndani, tumeweza kuunganisha mifumo yote ya usimamizi wa ndani ili kuzingatia kanuni za mitaa na mengi zaidi. Faida ya kuwa na jukwaa maalum na mbinu ya ndani ndiyo iliyotufikisha hapo ikilinganishwa na majukwaa ya ndani ambayo hayana timu sawa ya maendeleo au hayana utaalamu sawa wa kimataifa.

Technology plays a crucial role in the gaming industry. What are some of the current trends that you have noticed especially in the affiliation industry for the iGaming industry?

We’ve seen a few interesting tendencies that are shaping how affiliates approach their initiatives.One such trend is the increased use of data-driven marketing. Affiliates use data analytics and technological tools to gain insight into player behaviour, preferences, and market trends. This allows them to better optimise campaigns, customise offers, and target certain player groups.

Another major trend is a focus on mobile optimisation. With the growing popularity of mobile gaming, affiliates prioritise the development of mobile-friendly platforms. This includes producing content specifically for mobile users, improving the accessibility of mobile websites, and launching advertising optimised for mobile devices.

Affiliates are also showing an increasing interest in live casino and esports affiliate programmes. Partnerships with operators in these industries are developing, intending to promote offerings that appeal to gamers looking for real-time gaming experiences.

Overall, these patterns suggest that the iGaming affiliation sector is always evolving and changing, driven by technical developments and a commitment to meeting player and regulatory needs.

BtoBet, one of the brands you work with has recently released a report on the African payments industry. Why is it important for stakeholders in the industry to always take a look at some of these reports and as well highlight for us the importance of research by brands entering the African gaming space?

For stakeholders in the industry, these kinds of reports provide a comprehensive insight into trends, preferences, and challenges to the African market. By staying informed about news in payment technologies, regulations, and player behaviours, stakeholders can make informed decisions and adapt their strategies.

Africa is a diverse and dynamic market with unique characteristics and challenges, so brands can navigate through it effectively by employing thorough research. By understanding the market better, operators can mitigate risks, optimise their strategies and position themselves for success.

Teknolojia ina jukumu muhimu katika tasnia ya michezo ya kubahatisha. Je! ni baadhi ya mitindo gani ya sasa ambayo umegundua haswa katika tasnia ya ushirika kwa tasnia ya michezo ya kubahatisha?

Tumeona mielekeo michache ya kuvutia ambayo inaunda jinsi washirika wanashughulikia mipango yao.Mwenendo mmoja kama huo ni kuongezeka kwa matumizi ya uuzaji unaoendeshwa na data. Washirika hutumia uchanganuzi wa data na zana za kiteknolojia kupata maarifa kuhusu tabia ya wachezaji, mapendeleo na mitindo ya soko. Hii inawaruhusu kuboresha kampeni, kubinafsisha matoleo, na kulenga vikundi fulani vya wachezaji.

Mwelekeo mwingine mkubwa ni kuzingatia uboreshaji wa simu. Kwa kuongezeka kwa umaarufu wa michezo ya kubahatisha ya simu, washirika wanatanguliza uundaji wa majukwaa yanayotumia rununu. Hii ni pamoja na kutoa maudhui mahususi kwa watumiaji wa simu, kuboresha ufikiaji wa tovuti za simu za mkononi, na kuzindua utangazaji ulioboreshwa kwa vifaa vya mkononi.

Washirika pia wanaonyesha nia inayoongezeka ya kasino ya moja kwa moja na programu za ushirika za esports. Ushirikiano na waendeshaji katika sekta hizi unaendelea, ikinuia kukuza matoleo ambayo yanawavutia wachezaji wanaotafuta matumizi ya michezo ya wakati halisi.

Kwa ujumla, mifumo hii inapendekeza kuwa sekta ya ushirika wa iGaming daima inabadilika na kubadilika, ikiendeshwa na maendeleo ya kiufundi na kujitolea kukidhi mahitaji ya wachezaji na udhibiti.

BtoBet, mojawapo ya chapa unazofanya kazi nazo imetoa ripoti hivi karibuni kuhusu sekta ya malipo ya Afrika. Kwa nini ni muhimu kwa washikadau katika tasnia kutazama kila mara baadhi ya ripoti hizi na vilevile kutuangazia umuhimu wa utafiti wa chapa zinazoingia katika nafasi ya michezo ya kubahatisha ya Kiafrika?

Kwa wadau katika sekta hii, aina hizi za ripoti hutoa maarifa ya kina kuhusu mienendo, mapendeleo na changamoto kwa soko la Afrika. Kwa kuendelea kufahamishwa kuhusu habari katika teknolojia ya malipo, kanuni na tabia za wachezaji, washikadau wanaweza kufanya maamuzi sahihi na kurekebisha mikakati yao.

Afrika ni soko tofauti na tendaji lenye nguvu na sifa za kipekee, kwa hivyo chapa zinaweza kulipitia kwa ufanisi kwa kutumia utafiti wa kina. Kwa kuelewa soko vizuri zaidi, waendeshaji wanaweza kupunguza hatari, kuboresha mikakati yao na kujiweka kwa mafanikio.

Looking ahead, what is your prediction for the African gaming market in terms of market expansion, technological advancements, and contributing to the growth of the various economies in Africa over the next 10 years?

Well, looking ahead, the African gaming market is set for significant growth. The market expansion will be driven by increased internet penetration, rising smartphone adoption, and a growing youthful customer base with bigger disposable income. Access to technology is becoming easier more and more, so, we can expect a surge in online activity.

Technological advancements are essential in shaping the future landscape of the African gaming industry. We expect innovations in payment solutions, mobile platforms, and gaming software to adapt to the changing needs and preferences of African players.

The expansion of the gaming industry will not just enrich the entertainment sector but also have considerable influence on the economies of diverse African nations. Gaming operators will generate substantial revenue streams, create job opportunities, and contribute to tax revenues for governments. Additionally, the industry will encourage entrepreneurship and innovation, empowering local businesses and driving economic development.

Overall, the African gaming market holds immense potential for growth and prosperity in the coming years. With the right regulatory frameworks and technological advancements, the industry will continue to grow and expand and have a positive impact on the growth of the various economies in Africa.

Ukiangalia mbeleni, ni nini utabiri wako kwa soko la michezo ya kubahatisha barani Afrika katika suala la upanuzi wa soko, maendeleo ya kiteknolojia, na kuchangia ukuaji wa uchumi mbalimbali barani Afrika katika kipindi cha miaka 10 ijayo?

Kweli, tukiangalia mbele, soko la michezo ya kubahatisha la Kiafrika limewekwa kwa ukuaji mkubwa. Upanuzi wa soko utachochewa na kuongezeka kwa kupenya kwa mtandao, kuongezeka kwa matumizi ya simu mahiri na kukua kwa vijana wenye mapato makubwa yanayoweza kutumika. Ufikiaji wa teknolojia unazidi kuwa rahisi zaidi na zaidi, kwa hivyo, tunaweza kutarajia kuongezeka kwa shughuli za mtandaoni.

Maendeleo ya kiteknolojia ni muhimu katika kuunda mazingira ya baadaye ya tasnia ya michezo ya kubahatisha ya Kiafrika. Tunatarajia ubunifu katika suluhu za malipo, mifumo ya simu, na programu ya michezo ili kukabiliana na mabadiliko ya mahitaji na mapendeleo ya wachezaji wa Kiafrika.

Kupanuka kwa tasnia ya michezo ya kubahatisha sio tu kutaboresha sekta ya burudani lakini pia kuwa na ushawishi mkubwa kwa uchumi wa mataifa mbalimbali ya Afrika. Waendeshaji wa michezo ya kubahatisha watazalisha vyanzo vingi vya mapato, kuunda nafasi za kazi, na kuchangia mapato ya kodi kwa serikali. Zaidi ya hayo, tasnia itahimiza ujasiriamali na uvumbuzi, kuwezesha biashara za ndani na kuendesha maendeleo ya kiuchumi.

Kwa ujumla, soko la michezo ya kubahatisha barani Afrika lina uwezo mkubwa wa ukuaji na ustawi katika miaka ijayo. Pamoja na mifumosahihi ya udhibiti na maendeleo ya kiteknolojia, tasnia itaendelea kukua na kupanuka na kuwa na matokeo chanya katika ukuaji wa uchumi mbalimbali barani Afrika.

Alessandro Pizzolotto

Alessandro Pizzolotto is a co-founder of Gamerevolution S.r.l, a leading online affiliation company in Italy with a particular focus on poker. With over a decade of experience in the iGaming industry, he has honed his skills as a manager and an executive, working on various gaming-related projects.

In 2017, he co-founded STMGaming, which quickly became a Btobet Certified White Label Partner, and gained the right to resell white-label solutions in Europe and Africa. Alessandro created a team of skilled professionals and a ready-to-go package that caters to the needs of the growing market. With Btobet’s support, they strive to enhance their offerings daily by improving the software and services provided.

Biografia Biography

Alessandro Pizzolotto ni mwanzilishi mwenza wa Gamerevolution S.r.l, kampuni inayoongoza ya ushirika wa mtandaoni nchini Italia inayoangazia poker. Akiwa na uzoefu wa zaidi ya muongo mmoja katika tasnia ya iGaming, ameboresha ujuzi wake kama meneja na mtendaji, akifanya kazi katika miradi mbalimbali inayohusiana na michezo ya kubahatisha.

Mnamo 2017, alianzisha ushirikiano wa STMGaming, ambayo haraka ikawa Mshirika wa Lebo Nyeupe iliyoidhinishwa na Btobet na akapata haki ya kuuza tena suluhu za lebo nyeupe huko Uropa na Afrika. Alessandro aliunda timu ya wataalamu wenye ujuzi na kifurushi kilicho tayari kwenda ambacho kinakidhi mahitaji ya soko linalokua. Kwa usaidizi wa Btobet, wanajitahidi kuboresha matoleo yao kila siku kwa kuboresha programu na huduma zinazotolewa.

Responsible Gaming: A Look at the Current Responsible Gambling Standards and Measures in Africa

Gaming across African countries is still facing challenges as the market is yet to catch up with other stable markets, notably the European market. Different stakeholders in the gaming industry have reiterated that unified responsible gaming standards and measures across Africa would propel the industry forward and ensure responsible gambling.

During a webinar conducted by iGaming AFRIKA, aimed at helping the continent to know how far it has come with responsible gaming standards and measures, the panellists agreed that the sustainability of the gaming industry is linked to responsible gambling.

Speaking on responsible gambling in Kenya, Mr. Weldon Koros, a board member of The Responsible Gaming Federation of Kenya noted that even though the act used to regulate the gaming industry has been in existence for a long period, there is currently an act in parliament that seeks to replace the outdated one.

“Unlike in the UK and other advanced jurisdictions, operators don’t necessarily contribute to support responsible gambling measures, but under the new act, that will come into place,” said Mr. Koros.

He further added that currently in Kenya, there is no responsible gaming helpline unlike in other countries. Operators voluntarily support responsible gaming organisations to create awareness at the community level. “In Kenya at the moment, operators don’t need to support responsible gaming with the old act,” he added.

Mr. Koros is hopeful that when the new act is passed on the floor of the national assembly, responsible gaming will be supported.

He went on to refer to the UK where no law forces the operators to contribute towards eradicating gaming addiction, among other problems but operators do so voluntarily. However, in Africa, with emphasis on the Kenyan market, Weldon notes that more providers will insist that there should be a provision in the law requiring them to support responsible gaming initiatives before they can do so.

The scenarios in Kenya are not different from those in Nigeria according to Mr. Fisayo Oke, the CEO Gamble Alert, Nigeria. who pointed out that, “problem gambling in Nigeria is a new concept for many gaming operators, more so for regulators”

Mr. Oke further clarified that when it comes to matters of responsible gambling in Nigeria, it is voluntary when it comes to supporting initiatives around it. However, there are policies at the state level to ensure people provide the right plays and ensure advertisements are not done in a way gamers can fall into compulsive gambling.

“Most providers have come up with initiatives to ensure there is responsible gambling in Nigeria where different states regulate gambling, but there is no one single law that regulates the industry,” the Gamble Alert CEO added.

Mr. Fisayo is, however, optimistic about the future of responsible gaming in Nigeria as the latest amendment submitted before the national assembly was two years ago, the new bill that introduces a whole lot of concepts into the regulation.

“There is a need for a unified law concerning responsible gaming and anything around the gaming industry for the industry to move forward and ensure players are protected,” he added.

Mr. Robin Bennett, Head of Department: Regulatory Compliance, Western Cape Gambling and Racing Board (WCGRB) said that in South Africa in 1997 when gambling legislation was introduced by the provinces, everyone was aware of the gambling consequences. However, in the development and evolution of gaming from 2000-2024, responsible gaming measures have not kept pace with such development.

“The authorities were aware that legalising gambling could lead to problem gambling, and so many measures were put in place to avert problem gambling. It is quite easy to consider new games, new contingencies, and betting markets but not consider responsible gambling measures needed to be introduced at the same time with these new developments.” Mr. Bennett added.

He further expressed his desire on the need for the development of a uniform database for players in South Africa as with the current setup, it is difficult to implement responsible gaming measures such as self-exclusion as players excluded in one province may open accounts and continue playing in other provinces within the country.

Ms. Tumelo Mokoena, Digital Communication and Advocacy Specialist, at The South African Responsible Gambling Foundation, who was also the moderator of the webinar brought in the point that each license holder has to contribute 0.1% of the gross gaming revenue and the money goes to The South African Responsible Gambling Foundation. Her query was on the fact that there is a lack of a unified approach across all the provincial licensing authorities (PLAs) in South Africa. She felt that the laws in South Africa have remained unchanged for two decades while a lot has changed in the gaming industry.

Responsible

“There is a need for responsible gaming measures and standards to be put in place to match up with the standards of the digital age, in all the African countries,” she added.

Mr. Bennet further added to this observation noting that the number of license holders in the country has since changed and the need for responsible gambling measures has grown astronomically as betting is now easily accessible.

Considering the gambling face has changed from being for the elderly to the younger tech-savvy generation, the panellists thought of how they could integrate technology to ensure they enhance responsible gaming measures.

In response, Mr. Koros stated that Kenya needed to adopt some technologies such as those used in developed countries like the United Kingdom to tackle problem gambling.

“The use of helplines alongside unified safe exclusion, blocking software, and other technologies would boost responsible gambling in the African market,” he remarked.

“The use of a layered approach has been proven to be more effective in advanced jurisdiction”. He added.

Mr. Koros further noted that some of those tools are not available in Africa and when they are available, challenges like technological differences for example the type of devices in Kenya and the UK differ in technological advancement,

“We have a long way to go here in Kenya but with the new Act, we will soon catch up.” he added.

Mr. Koros maintained that looking back at the UK, Africa ought to introduce their technologies but modify them to fit the African market.

Mr. Oke echoed, Mr Koros’ sentiments, stating safe exclusion would encourage responsible gambling more in that if one can identify by themselves, then it is the first solution to problem gambling. He also added that when a gambler is excluded from one platform, this should be reflected in all other platforms.

Mr. Oke also felt the need to monitor the system or system algorithm to know when a gamer spends more time than usual on one site so that they can be advised to take a break from gambling.

Mr. Bennet further noted that if information is to be collected by a third party, that would be challenging.

The operators ought to be more careful in tracking player behaviour without breaching any act that protects the personal information of the player.

Discussing matters of ensuring advertisements are done to promote responsible gambling, Mr. Oke said the policy available from the National Lottery Commission in Nigeria is that advertisements should be made in modest ways.

“Messages in advertisements should not in any way harm the listener. The message must be responsible, let people know that gambling can become addictive,” he added.

Mr. Oke proposed the need for a unified legal framework around responsible gambling and acknowledged the importance of unified research work in Africa when it comes to responsible gambling, “if there is a unified approach across African countries, a lot more can be done to ensure gaming companies that are already licensed can use your regulation to tie to responsible gambling,” he added.

All panellists agreed on a unified approach to tackle responsible gaming, regulators be mindful not to overregulate, Investors urged to visit Africa to understand and address problems in Africa, License operators should embrace whatever regulation is there to promote responsible gambling and introduce their initiatives in the same.

Gaming Revolution

Africa’s Online Gaming Surges Despite Connectivity Challenges

According to industry reports, approximately 28% of the population in sub-Saharan Africa is connected to the internet, with 186 million actively engaging in video gaming. Projections suggest that an additional 98 million mobile internet subscribers will join by 2025, positioning the region as a highly promising market for the gaming industry, particularly in countries like Ethiopia, Ghana, Kenya, Tanzania, Nigeria, and South Africa.

However, despite these opportunities, about 600 million people across Africa, accounting for roughly 53% of the region’s population, lack access to electricity. While this could be perceived as a significant setback for the gaming industry, developers are overcoming this challenge by focusing on creating games that are compatible with mobile devices and require minimal electricity consumption. As a result, this obstacle is being bypassed, allowing for continued growth and accessibility within the African gaming market.Conversely, most gaming providers have introduced online and offline gaming on smart and feature mobile phones, an aspect that has boosted the gaming industry in the continent. During a recent webinar organised by iGaming AFRIKA and sponsored by Bizin Africa, the participants ruled that Kenya is among the countries that have highly embraced iGaming through the use of their phones.

“A lot of providers have paid attention to mobile device versions, and this has led to massive growth, especially in East Africa,” said Mr. Artur Harutyunyan, CEO and Founder of BetFounders and SlotPesa.

To bridge the gap between lack of electricity and poor internet connection, Mr. Harutyunyan proposed that providers should introduce offline casino games to ensure the market is tapped where there’s no electricity.

Ms. Danuta Janicka-Mierzwa, Deputy Head of Sales at TVBET, said the African market is growing fast for both online casinos and betting shops. “If well managed, in terms of regulations and responsible gaming, it can bring opportunities both for operators and funders.

It can also be a market for job opportunities, especially in betting shops,” Ms. Janicka-Mierzwa added.

Mr. Uros Nikolic, a business development manager at Elbet, on his side, said Africa is a complex market to deal with, citing different countries and markets, differences in demographics, economic growth, and different urban areas where different games are popular and promoted.

“The African market is more competitive, something we’ve witnessed as game providers, as African players become more demanding when it comes to fair games and secure methods of cashing in and out,” pointed out Mr. Nikolic. Although the market is fast growing, Mr. Harutyunyan further noted that the market is unique with many challenges. “There are unique game features that we are going to introduce to develop and bring efforts to this market,” he continued.

Afolabi Idowu, a Nigerian resident who had joined the session remotely, observed that gender-based targeting towards females in the African market is limited compared to sportsbooks and casinos. According to him, currently there is only one such platform in Nigeria called Betty Bingo, offering slots, virtual, and casino games. Idowu wondered if women outside of Africa have also embraced online gaming.

Ms. Janicka-Mierzwa, being the only woman participant in the webinar reiterated that Women are underestimated in the gaming world, and it is an opportunity to be targeted by the iGaming community. She added that the future is still bright and women will be put into consideration at some point in a bid to popularize iGaming and tap more audiences. As Africa seems promising when it comes to online gaming, some of the best-performing game selections and features of casino games in the African market are live sports events, crash games, lotteries, virtual sports, jackpots, simple slots, virtual and instant games.

Referring to the discussion, the participants outlined some of the reasons why the players love these features ranging from the affordability of the minimal bet rates, easy rules to follow, short rounds/breaks, the social aspect of the game, and the chat section.

Africa being a fast-growing market, the participants stated some of the best business marketing strategies to acquire more growth include:

• Ethnicity aspect- If a provider wishes to start a live game casino, he ought to look for a market with the majority of locals and ensure they are represented by a local team.

• Games should be easy to play and interact with - Punters do not have time to follow technical rules and so the simpler the rules, the more the gamers you will attract.

• Instant reward and honesty- Make oneself visible by organizing jackpots, tournaments, and cash back and ensuring the game is visible regularly.

• Ensure the venture is licensed first to gain popularity.

• Ensure steady Internet access.

• Technology- Ensure the games are conversant with top browsers in different countries.

• Research the market- Find out the best-performing games in the market and introduce new measures to better the existing games.

• Think of a game that attracts women, as they are not key players in most games. So far, only a few women within the continent have slowly started embracing online gaming.

• Know the target audience, always engage them, especially on social media, and build trust with them.

Make games that players like, understand, and enjoy playing. The discussion also touched on steps to follow to ensure the games remain relevant in the market despite the existing challenges, these include:

• Vast market - Address each country separately.

• If the internet and electricity are boosted in the future, most games will be more popular.

• Educate those in betting shops to

• contribute to the popularity of the games.

All participants agreed that despite existing challenges, the African market is growing fast, and the gaming industry will stabilise. It was also noted that crash games will dominate the market and in the future once the internet stabilises in all areas, live casino games will gain more popularity.

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Discovering the Impact Cryptocurrency’s Role in Shaping Africa’s iGaming Industry

William Musyoka Content Director at iGaming AFRIKA Crypto Enthusiast

Cryptocurrency has increasingly become a popular form of digital currency in the world of technology and finance. According to Chainalysis, Africa ranks among the world’s fastest-growing crypto markets, although it still holds the position of the smallest. Crypto transactions surged to $20 billion per month in mid-2021. According to an IMF report, the region’s leading countries in terms of crypto users are Kenya, Nigeria, and South Africa.

Many individuals utilise crypto assets for commercial transactions, particularly in the gaming industry. As of 2024, cryptocurrency has found a significant place in the African iGaming space, revolutionising the way transactions are conducted, providing players with more options for payment, and offering greater transparency and security in online gaming.

One of the main reasons why cryptocurrency has gained a strong foothold in the African iGaming space is the convenience it offers to players. With traditional forms of payment, such as credit cards and bank transfers, players often face limitations and delays when making transactions.

However, with cryptocurrency, transactions are nearly instant and can be conducted at any time from anywhere in the world. This has made it easier for African players to participate in online gaming, regardless of their location or banking restrictions.

Furthermore, cryptocurrency has opened up new opportunities for African players in terms of accessing international gaming platforms. Many online casinos and betting sites now accept cryptocurrency as a form of payment, allowing African players to engage in a wider range of games and competitions. This has led to an increase in the number of African players participating in online gaming, contributing to the growth of the industry in the region.

Additionally, cryptocurrency has provided African players with a more secure and transparent way of conducting transactions in the iGaming space. With traditional forms of payment, players are often required to provide sensitive personal and financial information, which can be at risk of hacking and fraud.However, with cryptocurrency, transactions are conducted anonymously and securely on a decentralised blockchain network, providing players with greater peace of mind when making deposits and withdrawals. Moreover, cryptocurrency has also played a crucial role in promoting financial inclusion in Africa’s iGaming space.

Many African countries face challenges in accessing traditional banking services, which can limit their ability to participate in online gaming. By accepting cryptocurrency as a form of payment, online gaming platforms can reach a wider audience of players in Africa, providing them with more opportunities to engage in gaming activities and potentially win prizes.

Despite the many benefits that cryptocurrency offers to the African iGaming space, there are still challenges that need to be addressed in order to fully integrate cryptocurrency into the industry.

One of the main challenges is the lack of regulatory frameworks governing cryptocurrency in many African countries. This has led to uncertainty and hesitation among players and gaming operators, who are concerned about the legality and security of using cryptocurrency in online gaming.

Additionally, the volatility of cryptocurrency prices can also pose a challenge for players in the African iGaming space. The value of cryptocurrency can fluctuate significantly in a short period of time, which can impact the amount of money that players have available for gaming activities.

This can make it difficult for players to accurately budget and plan their gaming activities, leading to potential financial risks and losses.

Despite these challenges, the future of cryptocurrency in the African iGaming space looks promising. As more African countries begin to develop regulatory frameworks for cryptocurrency and as players become more familiar with using digital currency in online gaming, the industry is expected to continue to grow and thrive.

Cryptocurrency has the potential to revolutionise the way transactions are conducted in the iGaming space, providing players with more options for payment, greater security and transparency, and increased opportunities for financial inclusion.

LEVEL YOUR Experience Gaming

Unveiling the Secrets of Top Gaming Platforms in Africa

The African gambling sector is experiencing a remarkable surge, as recent statistics from Mordor Intelligence reveal. The Africa Gaming Market is estimated to be worth USD 2.14 billion in 2024, with projections indicating it will soar to USD 3.72 billion by 2029, marking a substantial growth rate of 11.62% during the forecast period (2024-2029). This impressive expansion can be attributed to the influx of new market entrants, spanning from casino to sportsbook operators, who are injecting significant investments into various countries across the continent.

With an increasing number of players eyeing the African market, there arises a critical need for platforms that are tailored to operate effectively within the region’s unique landscape. Therefore, it becomes imperative to discern the essential features required to thrive in the African gaming market before embarking on any operational endeavors within the continent.

In a bid to find solutions to the above subject matter, iGaming AFRIKA organised a webinar featuring industry experts: Ms. Maha Otu, Director at BetWinner Nigeria, Mr. Rene Maimo, Head of Marketing and Business Development Unit at DME Systems, Mr. Artur Harutyunyan the CEO at BetFounders and Slotpesa, and Mr. Akinlaja Ayofemi, Founder of Shacks Evolution Studios, to answer the following key questions:

• What are the existing competitors offering?

• What are customers interested in or looking for?

• What do they need to know about a sportsbook or casino platform they should have?

• What considerations are important when designing the user interface for easy navigation and quick betting selections?

• Which features should a sportsbook platform have to cater to the needs and preferences of an African punter?

Ms. Otu, felt that the first thing when setting up a platform is its usability and responsiveness across multiple devices, that is, it has to be a responsive platform that can be used on any device whether laptop, tablet, or mobile device. It also has to be able to accommodate any browsers that the user chooses.

She further noted the importance of the registration process, together with deposit and withdrawal methods, “Most sportsbooks should have favourable odds, how easy it is for them to register on the platforms.

Registration should be very easy and should have several methods of registration in case one fails,” she said. “How easy it is to make a deposit and withdraw is also a factor,” she added.

Ms. Out went on to advise new market entrants to consider the kind of devices used by punters and hence ensure accessibility of their platforms by all players including those with devices that may not be able to access the internet.

“Every platform should have a light version where people who have a smaller phone have access to the platform as well, and should not be restricted to people having high-end phones, “ she stated.

Ms. Otu couldn’t end her statement without touching on the aspect of localisation, noting that, “a mistake most providers make is to bring the same content for the other market and expect good results. When we have localised content, games that people are familiar with, it’s not difficult to identify with that kind of game or try it out on the platform”

Mr. Harutyunyan observed that the African market is big with an extremely high number of punters, thus giving investors a variety of options to choose from when selecting their markets of choice to venture into.

Having over six years of experience in the African market, Mr. Harutyunyan’s advice was that the platform has to operate fast while using low data, lite with easy registration, deposit, and withdrawal further complementing the points stated by Ms. Otu. He also added that it is important to require less information during the registration, deposit, and withdrawal processes.

To ensure accessibility of a gambling platform in the diverse African market, Ms. Otu in her remarks said accessibility and internet connection in most countries, apart from South Africa, Nigeria, and Kenya, depend on low-end phones. Kenya for instance has SMS betting, where gamers do not need to use the internet.

Moreover, she believes that providers and operators need to consider having an offline mode where people can have access to placing bets or having access to platforms when they do not have data at the time.

“Even in Nigeria, there are some places without a network and others where the internet is not strong, so in such a place, the gamers should have an option of having access to an offline version of the platform. We should see more innovation across Africa to make it easy for clients,” she further explained.

Ms. Otu further noted that the idea of placing bets through SMS is an idea of making the platforms accessible and making use of it even without data or high-end phones.

Mr. Harutyunyan on his end said that accessibility is a pain for a lot of companies operating in most African markets. He seconded Ms. Otu by noting that there can be an establishment of offline mode for games and casinos as it is the biggest part of the African market, “Many clients are waiting to play offline, it would be a good market to tap,” he said. “On low internet connectivity, we can try to get games that require less internet and provide services that can work with low service connectivity.

One of the best solutions is a mobile app, especially for Android which is very easy to download an Android Package Kit file format (APK). Additionally, the app should be able to work with low internet connectivity,” He added.

“Put attention on internet connectivity and check whether there’s low or good connectivity, also introduce SMS betting that doesn’t require any internet and try to understand the market needs. Be simple and clear, the speed should also be very fast,” continued Mr. Harutyunyan.

The moderator of the webinar, Mr. Ayofemi stressed the need to understand what customers want and are using, and if one can penetrate the market Mr. Maimo was keen to note that the issue of connectivity has remained a preoccupation to most investors and all ideas on how to reduce the size of images to make sure that loading is easy to maximise available connectivity.

He also invited operators in Africa to try out USSD betting as it was not yet fully exploited and was a big opportunity to grab a good share of the gaming population. “The take-home message is investors should give a chance to try out USSD betting to reach the markets where people want to bet but there’s no internet connection, especially those in remote villages,” he added.

Abhujeet Sarkar, who was following the discussion live, was in support of Mr. Maimo’s point is that USSD is under-explored in most countries even though most punters are still working with feature handsets.

Lucios Obinna Unegbu, who was watching the webinar online wondered how betting platforms think about customer retention considering the competition in the market. Artur responded by stating that retention is the second most important part of gambling platforms after the acquisition.

Goal Diggers

Championing

the course for Sports Development in Africa

Mr. Collins Okinyo, a veteran sports journalist and the founder of Soka25east, shares insights into the intricate landscape of African sports. Mr. Okinyo does this by analysing the shortcomings in the industry as compared to the ones in developed countries. These shortcomings include a lack of sponsorships, issues related to match-fixing, problems in player scouting, payment discrepancies, and constraints in broadcasting airtime, among others.

Could you please tell us more about yourself?

I am Collins Okinyo, a seasoned sports journalist with a bias for football and over 20 years of experience in the field. Additionally, I double as a Marketer and a Digital evangelist.

As The owner of one of Africa’s leading football updates websites, Soka25east, what was the mission behind establishing it?

After covering football in Kenya, I had to challenge myself to grow and cover football in the entire African continent. Thus www.soka25east. com was launched in 2014 with an initial view of covering East African football news. We, however, expanded to Africa to ensure we gave our readers all football news and updates from all corners of the continent.

What is the motivation behind your zealous passion for the sports industry in Africa?

I believe Africa has a great potential that has not been harnessed properly and as journalists, we should play an integral part in dispensing information to the fans and masses.

Tuambie zaidi kukuhusu?

Mimi ni Collins Okinyo, mwandishi wa habari za Michezo mwenye upendeleo wa soka kwa zaidi ya miaka 20. Mimi pia ni mwinjilisti wa kidigitali.

Unamiliki mojawapo ya tovuti inayoongoza barani Afrika ya kusasisha soka ya Soka25east. Dhamira ya kuanzishwa kwake ilikuwa ni nini?

Baada ya kuangazia soka nchini Kenya, Cecafa, ilinibidi kujipa changamoto ya kukua na kufunika soka katika bara zima la Afrika. Kwa hiyo www.soka25east.com ilizaliwa mwaka 2014 kwa nia ya kufanya habari za soka Afrika Mashariki lakini tulipanua hadi Afrika ili kuhakikisha tunawapa wasomaji wetu habari zote za soka na sasisho kila kona ya bara hili.

Je, ni motisha gani iliyo nyuma ya shauku yako kwa tasnia ya michezo barani Afrika?

Ninaamini Afrika ina uwezo mkubwa ambao haujatumiwa ipasavyo na kama waandishi wa habari tunapaswa kuchukua sehemu muhimu katika kusambaza habari kwa mashabiki na raia.

Kupita Malengo: Kushinda kozi ya Maendeleo ya Michezo barani Afrika

Bw. Collins Okinyo, mwanahabari mkongwe wa masuala ya michezo na mwanzilishi wa Soka25east akichangia ufahamu wa mazingira tata ya michezo barani Afrika.

Kwa kuchambua mapungufu yaliyopo katika tasnia hiyo ikilinganishwa na nchi zilizoendelea zikiwemo udhamini, upangaji matokeo, skauti za wachezaji, malipo, utangazaji. muda wa maongezi miongoni mwa mengine.

I believe Africa has a great potential that has not been harnessed properly

Je, ni changamoto zipi kubwa wanazokutana nazo wanamichezo barani Afrika ambazo zinafanya iwe vigumu kwa wachezaji kadhaa wa Kiafrika wenye vipaji kushindana kimataifa na unadhani nini kifanyike ili kuhakikisha kwamba wachezaji wetu wanapata fursa za kufanya mazoezi ya ustadi wao katika vilabu vya juu. katika dunia?

Wanariadha wengi hukosa fursa za kushiriki katika mashindano kote Ulimwenguni; pia wanakosa miundombinu sahihi ya kujifunzia tofauti na wenzao wa Ulaya. Mkazo zaidi unapaswa kuwekwa katika maendeleo ya miundombinu ya michezo ili kutoa fursa kwa Wanariadha wengi wenye vipaji kutumia uwezo wao na kupata fursa za kushindana.

Je, tunawezaje kuona kupunguzika kwa uhuni wa mashabiki uwanjani na hii inaathiri vipi maendeleo ya michezo barani Afrika?

Mashabiki waelimishwe umuhimu wa kudumisha sheria na utulivu na kwamba ni muhimu kujiepusha na uhuni ambao sio tu unatoa jina baya, bali unakwamisha vipaji vipya kuingia.

What are some of the major challenges sports athletes face in Africa that are making it difficult for several talented African players to compete on a global scale? What do you think can be done to ensure that our players get opportunities to practice their skills in the top clubs in the world?

Many (African) athletes lack opportunities to participate in competitions around the world as they lack the proper infrastructure to train with, unlike their European counterparts. More emphasis should be put on sports infrastructure development to provide the opportunity for many talented athletes to harness their potential and get opportunities to compete.

How can we ensure less hooliganism showcased by fans in African sports? How is this hooliganism ailing the development of sports in Africa?

Fans should be educated on the importance of maintaining law and order. They should also be taught to refrain from hooliganism as it not only gives a bad name to African sports for viewers but also hinders new talents from coming into the industry.

With your vast experience reporting about sports, what can African sports leagues learn from European sports leagues in terms of growth for the Sports sector?

African clubs should invest in fan engagement, get the right people to do their marketing, and have strategic plans to have more sponsors as partners in sports development.

Players in developed leagues and countries are well catered for, especially on their pay, as opposed to the local leagues and countries in Africa where most players cannot depend on only sports as a source of income. Do you think this is one of the reasons why African clubs are not performing well? Furthermore, how can gaming businesses come in to support clubs in meeting their financial needs?

To retain talents in Africa, funds must be used to keep the best players, something that is not the case. Gaming businesses can help bring in the much-needed capital clubs can use to invest in the retention of good talents.

To retain talents in Africa, funds must be used to keep the best players, something that is not the case.

“ “ “

Kwa kuwa umezunguka Afrika, vilabu katika bara hili vinaweza kujifunza nini kutoka kwa ligi za Ulaya katika suala la ukuaji wa sekta ya Michezo?

Vilabu vinapaswa kuwekeza katika ushiriki wa mashabiki, kupata watu wanaofaa kufanya uuzaji wao na kuwa na mipango mkakati ya kuwa na wafadhili zaidi kama washirika katika maendeleo ya michezo.

Wachezaji wa ligi na nchi zilizoendelea wanahudumiwa vizuri hasa kwenye malipo yao tofauti na ligi za ndani na nchi za Afrika, ambazo wachezaji wengi hawawezi kutegemea soka pekee kama chanzo cha mapato. Je, hii inaweza kuwa moja ya sababu kwa nini vilabu vya Afrika havifanyi vizuri na je, biashara za michezo ya kubahatisha zinawezaje kuja kusaidia vilabu katika kukidhi mahitaji yao ya kifedha?

Ili kuhifadhi vipaji barani Afrika, ni lazima fedha zitumike kuweka wachezaji bora, jambo ambalo sivyo.Biashara ya michezo ya kubahatisha inaweza kusaidia kuleta vilabu vya mtaji vinavyohitajika sana na vinaweza kutumia kuwekeza katika kuhifadhi vipaji vyema.

Hivi majuzi kumekuwa na mitindo ambapo wachezaji wamekuwa wakishiriki kikamilifu katika kucheza kamari. Je, hii inaathirije tasnia?

Kujihusisha kwa wachezaji katika kamari hasa barani Afrika kumechangia katika upangaji matokeo hivyo ni muhimu kuwatahadharisha wachezaji kwa kiasi wanavyoweza kushiriki katika kucheza kamari.

Kuweka kamari kumekuwa na jukumu muhimu katika kuhakikisha upangaji wa matokeo umekithiri barani Afrika. Tatizo haliwezi kutatuliwa tu na jumuiya ya wanamichezo lakini serikali inapaswa kusaidia katika kuandaa sheria ambayo itawazuia watu wanaojihusisha na uovu huu kwa hata kuwafunga jela.

Recently, there has been a growing trend of players actively engaging in gambling. How is this trend impacting the sports industry?

Player involvement in gambling, especially in Africa, has contributed to match-fixing so it’s important to alert players to the extent they can be involved in gambling. Betting has played a crucial role in ensuring match-fixing is rampant in African sports.

This problem cannot be solely addressed by the sports community; government intervention is crucial. Legislation should be crafted to deter individuals from engaging in this vice, potentially including punitive measures such as imprisonment.

What lessons can we learn from international bodies that have managed to tackle the issue of players engaging in gambling activities?

Top leagues across Europe are steadfast in ensuring players conform to the rules and we have seen instances in Europe where players are suspended for several months to help curb the vice.

Compared to clubs and leagues abroad, the involvement of betting companies in sponsoring community sports is considerably minimal in Africa. This raises the question of why betting companies have not shown much interest in our local sports scene. Furthermore, it begs consideration as to whether it is reasonable for these companies to sponsor leagues or teams. What is your take on this?

It’s unfortunate that some betting companies based in Africa make money in the continent and take most of it back to Europe instead of investing it back in African clubs. Betting companies must start getting involved locally but African clubs and federations must become transparent, and accountable, and provide a conducive atmosphere for the sponsors.

It’s unfortunate that some betting companies based in Africa make money in the continent and take most of it back to Europe instead of investing it back in African clubs. “

“

How can we address the issue of inadequate broadcasting of African football leagues and tournaments, resulting in lower viewership compared to top European leagues?

More free-to-air (channels) should be encouraged, the problem with these types of channels is that they are government-owned entities that are mostly broke and can’t acquire broadcasting rights. Sponsors want eyeballs on their products and not everyone in emerging markets like Africa can afford to Pay TV subscriptions. So, more players need to be encouraged to bid for the rights to broadcast African football leagues.

What can be attributed to the popularity and the growth experienced with the South African sports ecosystem and how can the rest of Africa learn from it?

The broadcast of Sports in South Africa and the large number of sponsors willing to come through have played a great role in ensuring Sports in South Africa have adequately developed.

What role does the media have when it comes to ensuring that responsible gambling is well articulated through the various media outlets in Africa?

Media must be at the forefront of dispensing information about responsible gambling to avoid issues like match-fixing. Media should also help in highlighting both the positives and the negatives of gambling.

Ni mafunzo gani tunaweza kujifunza kutoka kwa mashirika ya kimataifa ambayo yameweza kushughulikia suala la wachezaji kujihusisha na shughuli za kamari?

Ligi kuu barani Ulaya ziko thabiti katika kuhakikisha wachezaji wanafuata sheria na tumeona visa barani Ulaya ambapo wachezaji husimamishwa kwa miezi kadhaa ili kusaidia kudhibiti maovu.

Ikilinganishwa na vilabu na ligi za ng’ambo, ushiriki wa kampuni za kamari katika kufadhili michezo ya jamii ya Kiafrika ni mdogo sana barani Afrika. Hii inazua swali la kwa nini kampuni za kamari hazijaonyesha kupendezwa sana na eneo letu la michezo. Zaidi ya hayo, inaomba kuzingatiwa ikiwa ni busara kwa kampuni hizi kufadhili ligi au timu. Je, una maoni gani kuhusu hili?

Inasikitisha kuwa baadhi ya makampuni ya kamari yaliyopo barani Afrika yanatengeneza pesa barani humo na kurudisha pesa nyingi Ulaya badala ya kuwekeza kwenye vilabu vya Afrika inapaswa kutoa mazingira mazuri kwa wafadhili

Je, tunawezaje kushughulikia suala la utangazaji duni wa ligi na mashindano ya soka ya Afrika, na hivyo kusababisha watazamaji kuwa chini ikilinganishwa na ligi kuu za Ulaya?

Utangazaji wa bure zaidi unapaswa kuhimizwa. Tatizo ni kwamba ni vyombo vinavyomilikiwa na serikali ambavyo vingi haviwezi kupata haki za utangazaji. Wafadhili wanataka mboni za macho na sio kila mtu anayeweza kumudu usajili wa Pay Tv kwa hivyo wachezaji wengi wanapaswa kuhamasishwa kutoa zabuni ili kupata haki hizo.

Ni nini kinachoweza kuhusishwa na umaarufu na ukuaji unaopatikana katika mfumo wa ikolojia wa michezo wa Afrika Kusini na jinsi gani Afrika nzima inaweza kujifunza kutokana nayo?

Matangazo ya Michezo nchini Afrika Kusini na idadi kubwa ya wadhamini walio tayari kujitokeza yamekuwa na jukumu kubwa katika kuhakikisha Michezo nchini Afrika Kusini ina maendeleo ya kutosha.

Vyombo vya habari vina jukumu gani linapokuja suala la kuhakikisha kuwa uchezaji kamari unaowajibika unaelezwa vyema kupitia vyombo mbalimbali vya habari barani Afrika?

Vyombo vya habari lazima viwe mstari wa mbele katika kutoa taarifa kuhusu uchezaji kamari unaowajibika ili kuepuka masuala kama vile kurekebisha matokeo, vinapaswa kusaidia kuangazia mazuri na mabaya.

Kwa nini ni muhimu kwa kampuni za kamari zinazojishughulisha na mipango ya uwajibikaji wa kijamii inayohusiana na tasnia ya michezo kutanguliza soka la msingi?

Kampuni za kamari hupata pesa kutoka kwa watu wengi ambazo zinapaswa pia kurudisha kwa jamii za mitaa kupitia majukumu ya kijamii huku wanakuza mashirika ya michezo.

Why is it crucial for gambling companies engaged in corporate social responsibility initiatives related to the sports industry to prioritize grassroots football?

Gambling companies make money from the masses they should in turn give back to the local communities through social responsibilities while growing sports entities.

“ “

Media must be at the forefront of dispensing information about responsible gambling to avoid issues like match-fixing.

Most African countries face significant challenges in providing adequate gaming facilities, to the point that many FIFA World Cup qualifiers are forced to be hosted in other countries. To address this issue and promote the development of sports infrastructure in Africa, what are some of the measures gaming brands actively operating on the continent can take to address this rampant issue?

The issue of infrastructure solely depends on the governments of the day. The gaming brands can only come in to help spur the sport’s growth by giving sponsorships tailored towards sports development.

How can betting brands take advantage of the AFCON 2027 to further grow their businesses while at the same time fostering the growth and development of the sports industry on the continent?

They have to be part of the commercial entities that sponsor different segments of the competition to ensure 2027 is successful.

Most African countries are grappling with the issue of underage gambling. What is the major cause for this and how can this be avoided?

Underage gambling is the problem that arises when the gadgets are put in the wrong hands at the wrong time so parents need to monitor what their kids are doing on the gadgets like telephones they buy them.

Lastly, does Africa have a chance to compete on the global scale in sportswise?

Where do you see the sector in the next 5 years? Africa has so much potential we only need goodwill to be executed in a precise way. I foresee big changes in five years and examples of Morocco getting to the FIFA World Cup Semi-finals tell you that Africa has bridged the gap.

Nchi nyingi za Kiafrika zinakabiliwa na changamoto kubwa katika kutoa vifaa vya kutosha vya michezo ya kubahatisha, hadi kufikia hatua kwamba mechi nyingi za kufuzu kwa Kombe la Dunia la FIFA hulazimika kuandaliwa katika nchi zingine. Ili kushughulikia suala hili na kukuza maendeleo ya miundombinu ya michezo barani Afrika, ni baadhi ya hatua gani ambazo chapa za michezo ya kubahatisha zinazofanya kazi kikamilifu katika bara hili, zinaweza kuchukua kushughulikia suala hili lilizokithiri?

Suala la miundombinu inategemea tu serikali za siku ambazo chapa za michezo ya kubahatisha zinaweza tu kusaidia kukuza ukuaji wa michezo kwa kutoa udhamini unaolenga maendeleo ya michezo.

Je, kampuni za kamari zinawezaje kunufaika na AFCON 2027 ili kukuza biashara zao zaidi na wakati huohuo zikikuza ukuaji na maendeleo ya sekta ya michezo barani?

Wanapaswa kuwa sehemu ya mashirika ya kibiashara ambayo yanafadhili sehemu tofauti za shindano ili kuhakikisha 2027 inafanikiwa.

Nchi nyingi za Kiafrika zinakabiliwa na suala la kamari ya watoto wachanga. Ni nini sababu kuu ya hii na inawezaje kuepukwa?

Uchezaji kamari wa umri mdogo ndilo tatizo linalotokea wakati vifaa vinawekwa kwenye mikono isiyofaa kwa wakati usiofaa kwa hivyo ni muhimu kwa wazazi kufuatilia kile watoto wao wanafanya kwenye vifaa kama vile simu wanazozinunua.

Mwisho, je, Afrika ina nafasi ya kushindana kimataifa katika masuala ya michezo?

Unaiona wapi sekta hiyo katika miaka 5 ijayo? Afrika ina uwezo mkubwa sana, tunahitaji tu nia njema ili itekelezwe kwa njia sahihi. Ninaona mabadiliko makubwa katika miaka mitano na mifano ya Morocco kufika Nusu fainali ya Kombe la Dunia la FIFA inakuambia kuwa Afrika imeziba pengo.

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Sun International Records Impressive Growth in the Gaming and

Tourism Sector

Sun International has recently released its latest financial results, showcasing a significant growth in gaming earnings and a remarkable boost in its resorts and hotels. Despite the challenges posed by the economic climate and increased competition, the company has managed to achieve substantial growth in key sectors such as leisure, sports, and business tourism.

Sun International’s growth results

One of the standout performers for Sun International has been SunBet, which has experienced a remarkable 80% increase in earnings year on year.The surge in leisure, sports, and business tourism has also positively impacted revenue from rooms, food, and beverages, showing a commendable 24.1% growth.

Overall, the group’s income has increased by 7% to R12.1 billion, with SunBet generating an impressive 116.2% more income than the previous year. The company’s resorts and hotels have also seen a significant boost, with a total revenue of R3 billion in 2022. The top three performers were Sun City (up 14.8%), The Maslow (up 24%), and The Table Bay Hotel (up 54.6%).

Sun International’s gaming income, which accounts for 76.8% of the total group income, has seen a 3.3% increase despite challenges such as rolling blackouts and tough economic conditions.

The company’s CEO, Anthony Leeming, attributes this growth to the exceptional performance of the gaming division, “Sun City has seen record EBITDA [operating performance] — the highest it has ever made — and SunBet has had record EBITDA and profitability, rising from R733-million to R221-million in a year.”

SunBet has experienced substantial growth in key performance indicators, with a nearly 270% increase in unique active players, 268% more first-time depositors, and a 162.5% increase in deposits.

The Table Bay Hotel has delivered outstanding results, largely due to foreign tourism, while Sun City has shown positive growth across the board.

“If you look at the restaurants across the group — our food and beverage income from concessionaires is doing incredibly well, with double-digit growth in the urban casinos as well.” Despite these successes, urban casinos are still facing challenges due to various factors such as economic uncertainty, crime, and high interest rates.

Leeming emphasised the importance of a growing economy to support the growth of urban casinos, stating that the company is pushing hard to achieve strong growth despite the pressures they are facing, “We have to push hard. We still expect strong growth, but everything is under pressure.”

Source: Daily Maverick

Photos: Sun City

Gaming Revenue Collections in Uganda

Surpass the Shs150bn Mark

In the fiscal year 2022/23, gaming activities in Uganda generated a revenue of more than Shillings (Shs) 151bn, which was collected by the newly established National Lotteries and Gaming Regulatory Board (NLGRB). Denis Mudende Ngabirano, NLGRB CEO, who met Members of Parliament on Monday said; “The annual revenue collection by the National Lotteries and Gaming Regulatory Board has grown from Shs 17.4bn in FY 2015/16 to Shs 151bn in FY 2022/23.

“In the First half of FY 2022/23, total revenue collected was Shs 81bn,” said Mudende, adding, “Our projected revenue by end of FY 2023/24 is Shs 160bn,” he added.

From 2021 onwards, Mudende assumed the role of Acting NLGRB Executive Director, succeeding Edgar Agaba, who had been accused of misappropriating public funds. Since Mudende discovered that NLGRB was collecting less than Shs 45bn per year in 2021, the current revenue collections of NLGRB have experienced a 200% increase.

Mudende informed the lawmakers that NLGRB is aiming to generate a revenue of Shs 300bn from gaming activities by the fiscal year 2024/25.

Last year, Finance Hon Minister Matia Kasaija granted the National Lottery operating license to Ithuba Uganda, a company that has pledged to invest $15m. The launch of the national lottery is scheduled for May 4, 2024.

“The national lottery will provide an estimated Shs 147bn for the next ten years effective FY 2024/2025 out of which 60% of the proceeds is gaming tax and 40% is non-tax revenue for good causes,” Mudende said.

In addition, he mentioned that the national lottery is anticipated to generate approximately 1,700 employment opportunities. Furthermore, plans are in place to establish a main data center in Kampala and regional offices in Gulu, Mbale, Area, Mbarara, and Fort Portal.

Mudende emphasized that the utilization of funds from the national lottery should primarily focus on developing sports facilities. In the meantime, the Board has completed the development of the online sports betting and casino monitoring module for the National Electronic Central Monitoring system.

This is anticipated to empower the Board in overseeing significant occurrences linked to the betting and gaming operations of the operators. “Specifically, it will enhance revenue collection and help protect the citizens against adverse effects of gaming. All online operators are required to interact with the system before the end of June 2024.” Mudende further added.

In the past, many Ugandans have been deceived by fraudulent online gaming platforms, resulting in hundreds of individuals losing millions of shillings.

According to Mudende’s statement to MPs, the Board has hitherto barred entry to 17 illicit gaming sites and seized a total of 2,869 illegal gaming equipment.

Source: ChimpReports Writer: Jackie Namatovu

Gaming Board of Tanzania (GBT) Celebrates 20th Anniversary

The Gaming Board of Tanzania (GBT) recently celebrated its 20th anniversary, marking two decades of ensuring that the country’s gaming industry is fair, transparent, and free from illegal practices. This milestone is a testament to the GBT’s dedication and hard work in promoting responsible gaming and protecting consumers. Established in 2001, the GBT is a regulatory body that oversees all forms of gaming in Tanzania, including sports betting, casinos, and lotteries. Its primary objective is to promote a safe and responsible gaming environment that protects consumers and maintains the integrity of the industry.

Over the past 20 years, the GBT has implemented several initiatives to achieve its objectives. One of its primary achievements was the introduction of the Gaming Act of 2003, which provides a legal framework for regulating the industry. The act outlines the rules and regulations that gaming operators must follow and establishes the GBT’s powers to enforce them.

The GBT has also worked tirelessly to prevent illegal gaming activities and combat problem gambling. It has implemented a self-exclusion program that enables individuals to voluntarily exclude themselves from gaming activities for a specified period. This program has helped many Tanzanian citizens control their gambling habits and seek professional help if necessary.

Moreover, the GBT has collaborated with gaming operators to introduce responsible gaming measures such as age verification, customer protection, and advertising restrictions. The board has also raised public awareness about the dangers of illegal gaming and has actively encouraged individuals to report any illegal activities to the authorities.

Gaming Board of Tanzania Anniversary

Celebrating its 20th anniversary, the GBT reaffirmed its commitment to promote responsible gaming and protect the rights of consumers. The board’s chairman, James Mbalwe, noted that the GBT had achieved significant progress in regulating the industry, but there was still more to be done. He cited the emergence of online gaming as a significant challenge that required ongoing vigilance and cooperation with industry stakeholders.

In conclusion, the Gaming Board of Tanzania has played a vital role in regulating the country’s gaming industry and promoting responsible gaming practices. Its efforts in combating illegal gaming and protecting consumers have been commendable, and its achievements over the past 20 years serve as a source of inspiration for regulatory bodies worldwide. As the GBT enters its third decade, it is poised to address emerging challenges and continue its critical work in safeguarding the industry’s integrity.

DraftKings CEO Louds the Company’s

“Outstanding” Q1 in Revenue Increase!

DraftKings CEO and co-founder Jason Robins has paid tribute to the operator’s “outstanding” performance in Q1 after reporting a 52.7% year-on-year increase in revenue to $1.18bn (£936.2m/€1.09bn). Revenue for the three months to March 31 is $405 million, above the $769.7 million posted by DraftKings in Q1 of 2023. Looking back over the quarter, Robins believes that this growth is due to; continued customer engagement, the acquisition of new players, expanding its sportsbook into new jurisdictions, a higher structural sportsbook hold percentage, and improved promotional reinvestment for sportsbooks and igaming.

Product and technology spending was level at $88.8million, while general and administrative costs climbed 8.6% to $174.3m.

Delving deeper into some of these developments, highlights in Q1 include launching its sportsbook in both North Carolina and Vermont. Also on the sportsbook front, DraftKings struck up a multi-year partnership with Barstool Sports. As for other movements, DraftKings in February agreed to acquire lottery app Jackpocket for $750m. DraftKings expects to generate an additional $340m per annum as a result of this deal.

There were also changes to the senior management team at DraftKings as it carried out a reshuffle. Jason Park stepped aside as CFO to become its first chief transformation officer, with Alan Ellingson appointed as his replacement. In addition, DraftKings named Lori Kalani as its first chief responsible gaming officer.

“DraftKings’ performance in the first quarter of 2024 was outstanding, reflecting healthy revenue growth and a scaled fixed cost structure that positions us to drive rapidly improving adjusted EBITDA,” Robins said. He added, “Looking ahead, we remain committed to maximizing shareholder value through continued innovation, operational excellence, and disciplined capital allocation.”

This left an operating loss for Q1 of $138.8m, a marked improvement on last year’s $389.8m loss. An additional $4.4m in non-operating costs meant a pre-tax loss of $143.2m which, again, is far healthier than the £395.7m loss in 2023.

DraftKings received $351,000 in tax benefits and also noted a $330,000 gain from an equity investment method. As such, it ended Q1 with a net loss of $142.6m, compared to $397.1m in the previous year.

In addition, adjusted EBITDA was transformed from a loss of $221.6m to a $22.4m gain.

Following the North Carolina launch in March, DraftKings is now live with mobile sports betting in 25 states. Collectively, these markets represent approximately 49.0% of the US population.

Aside from this, DraftKings operates iGaming in five states, equating to around 11.0% of the whole US population. In addition, it offers both sports betting and iGaming in Ontario, Canada.

AA significant factor in revenue growth during Q1 was an increase in customers gambling with DraftKings via sportsbook or igaming. Average monthly unique payers (MUPs) reached 3.4 million, up 23.0% on the same period last year. DraftKings puts this down to strong player acquisition and retention across both its sportsbook and igaming products, as well as the expansion into new markets.

In addition, average revenue per MUP was also higher year-on-year. The average for Q1 was $114, up 25.0% from 2023, as DraftKings felt the benefit of an increase in its structural sportsbook hold percentage and improved promotional reinvestment for sportsbook and igaming.

Revenue costs were up 36.1% to $ 710.1 million although, interestingly, sales and marketing spending dipped 12.4% to $ 340.7 million.

s part of its ongoing expansion, DraftKings expects to launch in more markets, namely Puerto Rico. This remains subject to market access, licensure, regulatory approvals, and contractual approvals. Taking all this into account, as well as its strong performance in Q1, DraftKings has decided to increase fullyear guidance across revenue and adjusted EBITDA.

Revenue is now set to amount to between $4.80bn and $5.00bn, up from the initial range of $4.65bn to $4.90bn. This would represent year-on-year growth of between 31.0% and 36.0%.

As for adjusted EBITDA, this is now forecast at between $460 million and $540 million, compared to the earlier guidance of $410 million to $550 million, with a midpoint of $500 million.

DraftKings notes that these estimates are based on activities in existing jurisdictions.

They do not include the estimated impact of its proposed acquisition of Jackpocket. This, it says, will be incorporated into its guidance when the deal closes.

“We are raising guidance as a result of our excellent first quarter results and improved outlook on customer acquisition and engagement for the rest of 2024,” Robins said. What are the analysts saying

Reflecting on the results, Truist Securities says DraftKings has proved to be a “bright spot” in what has otherwise been a “dim” Q1 season so far.

Truist notes how DraftKings was able to overcome customer-friendly results around certain major sports events, including March Madness. Other highlights acknowledged by Truist include more efficient promotional reinvestment and increased customer acquisition.

Truist also referenced the increased guidance for the full year. Taking this into account, along with the strong Q1 showing, it is reiterating its buy rating for DraftKings. “The beat and raise was driven by strong fundamentals, as nearly every underlying metric continues to show meaningful improvement,” Truist said.

DraftKings Power Moves in Q1!

DraftKings increases full-year revenue and earnings guidance

Expanding customer base drives growth in Q

BMM Testlabs Expands Compliance Testing Services in Africa with New Licenses in Botswana and Nigeria

BMM Testlabs has received approval to offer compliance testing, inspections, and certification services in Botswana and Nigeria. The Botswana Gambling Authority and the National Lottery Regulatory Commission in Nigeria have granted BMM licenses to operate in both the land-based and digital gaming markets in these two African countries.

Having established an office in South Africa in October 2004, BMM is in a strong position to provide comprehensive compliance testing and inspection services for regulated markets throughout Africa.

Zeena Rossouw, BMM’s Senior Vice President for Africa, expressed gratitude for the trust placed in the company by the gaming authorities in Botswana and Nigeria.

‘We are honoured that the gaming authorities in Botswana and Nigeria have demonstrated their trust in BMM to license us for product testing and certification.

As regulation gains momentum across the continent, the African gaming market offers even more promise for BMM.

“With a focus on safeguarding the African gaming industry and all its stakeholders, BMM looks forward to working with suppliers and operators to accelerate the deployment of new technologies and products.”

The Gambling Authority-Botswana has marked a historic moment at the Three Dikgosi Monument in Gaborone with the launch of The Responsible Gambling Self-Help Portal and the 24/7 Toll-Free Line!

Under the esteemed presence of Hon. Mmusi Kgafela, Minister of Trade and Industry, and distinguished guests, including industry leaders and regulatory bodies across Africa, the Gambling Authority unveiled innovative platforms aimed at fostering responsible gambling practices and providing support to those affected.

The Gambling Authority CEO, Mr. Emolemo Peter Kesitilwe, expressed gratitude to all stakeholders for their unwavering support and emphasized the importance of collaborative efforts in our journey towards responsible gambling.

The event showcased the Gambling Authority’s dedication to establishing a secure gambling atmosphere in Botswana for all members of the industry, in line with the nation’s vision and objectives.

“This course is not merely a professional obligation, but a moral imperative, aligning with Botswana’s National Vision 2036 and the President’s recent agenda. It’s about building a future where every individual can thrive, and where the integrity of our society remains paramount,” stated Mr. Peter Emolemo Kesitilwe.

The launch of these initiatives paves the way for accessibility, empowerment, and inclusivity within the gambling industry.

BMM Testlabs Nigeria Botswana

Gambling Authority Botswana Launches a Responsible Gambling Self-Help Portal

The biggest-ever win on Aviator for the whole of Africa

Aviator, the world’s number one crash game from award-winning developer, SPRIBE, has landed another big winner at popular betting brand betPawa Ghana won a massive $500,000 – the biggest Aviator win in Africa. A lucky player at betPawa Ghana touches down with the game’s biggest win to date after riding out a phone glitch.

This is how the action unfolded…

Fuseini, from Kumasi, Ghana, opened betPawa on his smartphone and headed straight to the game lobby to take flight with Aviator. Having set his bets at GH¢20, he launched the plane and watched as it climbed higher and higher, with the bet multiplier also getting bigger and bigger.

With Aviator, the aim of the game is to hold your nerve for as long as possible – the longer you hold out, the bigger the win multiplier gets. Of course, if the player waits too long, the plane flies away taking their accrued winnings and original stake with it.

In a twist of good fortune, his smartphone was not functional, and he couldn’t cash out for a few moments. Those few extra seconds of being airborne took the multiplier sky high, taking his total win to a life-changing GH¢6m (more than $500,000).

Ghana Aviator Winner

Not only did he hit the Highest Cash Multiplier of the Week, but his win is the largest ever recorded in Ghana since SPRIBE introduced Aviator to the market back in 2018.

“I cannot believe what is happening to me because I never imagined ever being on an aeroplane. Today, I have been flown on a very luxurious plane fit for a millionaire.” Fuseini said.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “We are so happy for Fuseini and his incredible win on Aviator. What better way to celebrate than putting Fuseini in a real plane and flying him to watch his favorite sport, football.”

Parliament in Kenya is currently reviewing a proposed Gambling Control Bill that aims to establish a new Gambling Regulatory Authority within the country. Upon approval of the bill, the existing Betting, Control, and Licensing Board (BCLB) will be replaced as the governing body for the Kenyan gambling market.

According to a source, the Gambling Control Bill 2023 plans to merge the current mandate of the Board into a new Authority that will oversee gambling licensing and regulation in Kenya. The bill aims to regulate various forms of gambling, such as betting, casinos, prize competitions, lotteries, and media promotions. The sponsor of this bill, which aims to enhance the gambling industry in the country, is reported to be National Assembly Majority leader Kimani Ichung’wah.

It indicates that the main state authorities are backing the Gambling Control Bill 2023 to enforce licensing obligations. This comes after reports in 2022 revealed that many gambling operators consistently failed to meet these requirements.

To address this issue, the new law introduces various measures to ensure legal compliance among gambling stakeholders in the nation. These measures reportedly involve higher gambling taxes and penalties for breaching license terms and conditions, as well as the banning of minors from registering for gambling activities.

The proposed bill will establish a minimum deposit requirement of KES20 ($0.13) for wagering, and failure to comply will result in a fine of KES5 million (around $33,000). Additionally, radio and TV stations will be prohibited from airing gambling advertisements between 6am and 10pm.

The Gambling Control Bill 2023 also mandates that at least 30% of shares in licensed gambling companies must be held by Kenyan citizens. Furthermore, operators must ensure that all gambling transactions are conducted through banks registered in Kenya.

To ensure adherence to license terms and conditions, gambling entities must provide a bank guarantee or insurance bond as proof of their commitment to legal operations. According to reports, casino operators will be obligated to deposit KES 20 million (equivalent to approximately $131,500), while online sports betting and lottery operators will need to deposit KES 200 million (around $1.3 million) each.

According to the report, the new Gambling Authority will have the responsibility of overseeing the licensing of all lotteries. A minimum of 30% of the revenues generated from these lotteries will be designated for charitable purposes. The authority will ensure that all individuals and organizations involved in gambling adhere to the regulations and guidelines set forth, and those who violate these rules will be subject to fines and penalties.

The report states that engaging in unlicensed lottery promotions may result in a fine of KES1 million or a one-year jail sentence. Additionally, the Gambling Control Bill 2023 will introduce a 15% tax on gross gambling revenues, replacing the current tax of 7.5% on betting stakes. This new legislation aims to address the longstanding issues surrounding the Kenyan gambling tax system.

Kenya Gambling Control Bill 2023 Proposing New Reforms

888 Holdings Posts Strong Q1 Earnings Growth and

Reveals New Expansion Strategy

In a promising start to 2024, 888 Holdings has announced that its Q1 earnings have surpassed expectations, reporting a revenue of £431 million compared to the expected range of £420-430 million. The company’s quarterly performance highlights include:

• UK & Ireland Online Division: Despite a slight revenue dip of 1% due to decreased sports revenues, the gaming revenue in this division increased by 4%. Improved customer engagement and upcoming product launches are anticipated to drive further growth.

• International Operations: The international segment experienced a 6% revenue increase compared to the last quarter, with a 4% year-on-year growth for February and March. Strong performances in key markets like Italy, Spain, and Denmark contributed to this growth.

• Retail Sector: The retail division saw a 7% revenue decline, impacted by a strategic reduction in shop numbers and tough year-on-year comparisons.

In strategic developments, 888 introduced its Value Creation Plan (VCP) on March 26, 2024, outlining ambitious financial goals and strategies for revenue growth and improved EBITDA margins. As part of this plan, the company is set to undergo a significant rebranding to ‘evoke plc’ pending shareholder approval.

Additionally, 888 announced a reset of its operating model to achieve £30 million in operating cost savings, which will be reinvested into marketing initiatives to enhance profitability in alignment with the VCP. 888 Holdings Q1

In regards to the US market, 888 has decided to divest selected assets of its US B2C business, with the remaining operations expected to close within 2024. This move is projected to increase EBITDA by £25 million annually from 2025.

Per Widerström, CEO of 888, expressed his satisfaction with the quarter’s results, stating, “I am pleased to report that Q1 2024 revenue was slightly ahead of our guidance, with strong player volumes converting into improved revenue run rates. With increased marketing investment and an exciting product pipeline, we remain confident in a return to growth from Q2 2024.

Undraping Excellence in iGaming Reporting: iGaming AFRIKA

In the expanse of iGaming media, one name stands out as a beacon of excellence—iGaming AFRIKA. As a leading media publication, we have redefined the narrative, delivering unparalleled coverage of iGaming news across the African continent. Our journey, marked by passion, integrity, and a commitment to excellence, has solidified our position as the go-to source for all things iGaming in Africa.

Our History

Founded with a vision to elevate the iGaming conversation in Africa, iGaming AFRIKA embarked on its journey in 2022. Over the years, we have cultivated a rich history marked by insightful reporting, industry-shaping interviews, and a dedication to fostering a deeper understanding of the iGaming landscape. One of the key milestones is our commitment to reaching the entire continent with our content. Our journey with the iGaming AFRIKA magazine—a ground-breaking initiative that is quickly becoming the cornerstone of our commitment to providing localised, Africa-centric content.

Why Choose iGaming AFRIKA

Distinguishing ourselves from the norm, we here at iGaming AFRIKA stand out not merely for the content we deliver but, more importantly, for the distinctive way we approach reporting. At the heart of this distinctiveness lies our team of dedicated professionals, a collective force fuelled by a passion for iGaming and a commitment to journalistic excellence. Beyond the conventional boundaries of reporting, we delve into the intricacies of the iGaming space, presenting our readers with a depth of insight that surpasses surface-level narratives. Moreover, our network of industry insiders, cultivated over time, enables us to go beyond the obvious and access exclusive perspectives, insider knowledge, and behind-the-scenes narratives that add a layer of richness to our coverage.

The iGaming AFRIKA Vision

Embedded within the foundational principles of iGaming AFRIKA lies an unwavering commitment—an earnest pledge to ascend to the pinnacle of iGaming journalism in Africa and stand as the undisputed leader within the continent. This commitment is not merely a proclamation but a deeply rooted vision that propels us forward, steering our endeavours toward a future where our platform goes beyond its current standing. In this envisioned future, iGaming AFRIKA emerges as the unparalleled primary source of information, a beacon that illuminates the iGaming landscape across the African continent.

Our vision extends beyond the dissemination of news; it encompasses a holistic role where we become architects of industry dialogue. We see ourselves as catalysts, shaping and influencing conversations, trends, and narratives that define the contours of the iGaming sector.

By assuming a central role in industry discourse, we aim to foster a community where knowledge flows seamlessly, innovations are celebrated, and challenges are met with collective solutions.

In this envisioned future, our platform becomes more than a news provider—it becomes a dynamic hub that facilitates a robust exchange of ideas, insights, and expertise, fostering an ecosystem that propels the growth and maturation of the iGaming sector on the African continent.

Uniqueness Redefined

iGaming has become a global phenomenon, and our unwavering dedication to delivering localised, Africa-centric content is the cornerstone of our commitment. It ensures that our readers not only stay abreast of the latest developments in the dynamic realm of iGaming but also receive news and insights meticulously tailored to the unique intricacies and vibrant nuances that define the African iGaming landscape.

By maintaining a steadfast focus on the specific dynamics and diverse facets of the African gaming industry, we go beyond the surface, providing a comprehensive and insightful understanding of the challenges, innovations, and opportunities that shape the ever-evolving iGaming sector within the African continent. In essence, our approach transcends the globalised norm, allowing our readers to engage with content that resonates with the rich tapestry of Africa’s gaming culture and industry trends.

The Best in Africa

As the premier iGaming media publication in Africa, we take pride in being recognised as the best in our field. Our dedication to journalistic integrity, timeliness, and the highest editorial standards has garnered the trust of industry stakeholders, making iGaming AFRIKA the go-to platform for the latest and most reliable iGaming news on the continent.

In a world where iGaming is constantly evolving, iGaming AFRIKA remains steadfast in its mission to inform, educate, and inspire. We aim to have Africa and the rest of the world embark on this exciting journey with us as we continue to be the heartbeat of iGaming news in Africa, setting the standard for excellence in journalism.

ourselves as catalysts, shaping and influencing conversations, trends, and narratives that define the contours of the iGaming sector. By assuming a central role in industry discourse, we aim to foster a community where knowledge flows seamlessly, innovations are celebrated, and challenges are met with collective solutions.