iGaming AFRIKA Magazine (Issue 4) - Dec/Jan 2025

BREAKINGTHEBARRIERS

The Age of Innovation & Technology in Gaming

A Call for Innovation, Inclusivity, and Leadership in the African Gaming Sector note

As the holiday season envelops us in its spirit of joy and gratitude, we at iGaming AFRIKA extend our warmest wishes for a prosperous New Year. This festive period is an opportunity to reflect on the milestones we’ve achieved together and to anticipate the exciting possibilities the new year holds.

This edition of iGaming AFRIKA Magazine is truly special, as we dive into the evolving and dynamic landscape of iGaming in Africa. This issue is centered around the theme, "Fostering Innovation, Inclusivity, and Leadership in the African Gaming Ecosystem." It reflects our commitment to exploring the groundbreaking developments, transformative leadership, and inclusive strategies that are defining the future of this exciting industry.

We are thrilled to present a cover story with Simon Munsamy, Managing Director at Playtech. Leveraging his extensive experience and industry insights, Simon aims to lead Playtech's expansion strategy in the region, strengthening partnerships and fostering growth. In this issue, Simon Munsamy shares Playtech’s vision for the future in Africa.

In addition, we highlight the changing role of women in the gaming industry, particularly within the esports realm. Traditionally seen as a male-dominated field, women are now breaking barriers and stepping into leadership positions, demonstrating that gaming is an industry accessible to everyone. We engage in insightful discussions with pioneering figures like Faith Dorothy, Founder of Gamer Girls Uganda (GGU), who shares unique challenges and transformative opportunities in African esports, addressing issues from infrastructure and inclusivity to community-driven growth. Faith also offers her perspective on creating sustainable and inclusive pathways for African gamers to succeed.

These are just a few of the compelling stories that make this issue a must-read. We invite you to explore each article with a fine-tooth comb to gain valuable insights into the current trends and future potential of the iGaming industry in Africa. Let’s celebrate the progress made, reflect on the lessons learnt, and continue pushing for greater innovation, inclusivity, and leadership in 2025.

We wish you a joyful holiday season, and we look forward to a new year filled with exciting opportunities and industry breakthroughs!

Baraka Jefwa

Editor, iGaming AFRIKA

KEYFEATURES

KEYFEATURES

ceo’s

Jeremiah Maangi

“

A magazine is not just pages of print; it's a dialogue with the future. Dive into this issue, there’s a story here that’s meant for you

Mercy Sharon

Editorial Manger & Journalist iGaming AFRIKA

Safeguarding Uganda’s Gaming Sector

Inside the Regulatory and Social Initiatives

In an exclusive conversation with iGaming AFRIKA, Denis Mudene, CEO of Uganda’s National Lotteries and Gaming Regulatory Board, spoke with Mercy Sharon about the board's commitment to responsible gaming, recent regulatory milestones, and strategic collaborations that are shaping the future of Uganda's gaming industry.

Mr Mudene discussed impactful initiatives like community outreach, mental health support for problem gamblers, and the rollout of advanced monitoring systems, all aimed at creating a balanced, sustainable gaming environment that bene ts both the public and industry stakeholders.

The National Lotteries and Gaming Regulatory Board, Uganda has been actively involved in several CSR initiatives, particularly promoting responsible gambling. Recently, you conducted programs in Jinja in this regard. How has the reception been, and what impact have you observed from doing these initiatives?

Thank you. Our visit to Jinja, which focused on the eastern part of the country, aimed to raise awareness among local leaders about the importance of responsible gaming and potential areas of collaboration. The reception was positive, although the challenges remain signi cant.

Our primary goal is to educate the public and local authorities on the legal framework surrounding the gaming sector and the steps we're taking to mitigate its adverse e ects. These e orts are well-received, and the local leadership is supportive. This initiative is ongoing. Last year, we began in the west, covering several areas in the central region, and are now focusing on the north as part of our broader commitment to ensure responsible gaming awareness across all regions of the country.

That’s excellent. Shifting gears, are there any recent regulatory updates or changes within the board that you believe have had a significant impact?

We are currently conducting a comprehensive review of gaming laws and regulations. Given the rapid technological advancements in the sector, we hope to roll out new regulations early next year, primarily focusing on online gambling and responsible gaming.

We also recently launched the National Central Electronic Monitoring System, which has been fully implemented. This system enables us to monitor signi cant activities on operators' systems, ensuring e ective tax collection and, importantly, enforcing responsible gaming practices, such as preventing underage gambling through integrating national databases. The system also includes modules for detecting suspicious transactions, which help us combat money laundering and fraud.

Additionally, we are working with the Uganda National Bureau of Standards and our consultants at Gaming Labs International (GLI) to implement gaming standards. So far, eight out of the fourteen developed standards have been approved and are awaiting nal ministerial approval before gazetting. These international standards will help streamline entry for global players while ensuring that the local gaming environment maintains high standards.

Katika mazungumzo ya kipekee na iGaming AFRIKA, Denis Mudene, Mkurugenzi Mtendaji wa Bodi ya Kitaifa ya Kudhibiti Bahati Nasibu na Michezo ya Uganda, alizungumza na Mercy Sharon kuhusu kujitolea kwa bodi hiyo kuwajibika kwa michezo ya kubahatisha, hatua muhimu za hivi majuzi za udhibiti, na ushirikiano wa kimkakati ambao unaunda mustakabali wa tasnia ya michezo ya kubahatisha nchini Uganda.

Bw Mudene alijadili mipango yenye matokeo kama vile ku kia jamii, usaidizi wa afya ya akili kwa wacheza kamari wenye matatizo, na kusambaza mifumo ya hali ya juu ya ufuatiliaji, yote yakilenga kuunda mazingira sawia na endelevu ya michezo ya kubahatisha ambayo yananufaisha umma na wadau wa sekta hiyo.

Bodi ya Kitaifa ya Kudhibiti Michezo ya Bahati Nasibu na Michezo ya Kubahatisha, Uganda imeshiriki kikamilifu katika mipango kadhaa ya CSR, hasa kukuza kamari kuwajibika. Hivi majuzi, uliendesha programu huko Jinja katika suala hili. Mapokezi yamekuwaje, na umeona athari gani kutokana na kufanya juhudi hizi?

Asante. Ziara yetu ya Jinja, iliyolenga eneo la mashariki mwa nchi, ililenga kuongeza uelewa miongoni mwa viongozi wa eneo hilo kuhusu umuhimu wa uwajibikaji wa michezo ya kubahatisha na maeneo yanayowezekana ya ushirikiano. Mapokezi yalikuwa mazuri, ingawa changamoto bado ni kubwa.

Lengo letu kuu ni kuelimisha umma na serikali za mitaa kuhusu mfumo wa kisheria unaozunguka sekta ya michezo ya kubahatisha na hatua tunazochukua ili kupunguza athari zake. Juhudi hizi zimepokelewa vyema, na uongozi wa mtaa unaunga mkono. Mpango huu unaendelea. Mwaka jana, tulianza magharibi, tukishughulikia maeneo kadhaa katika eneo la kati, na sasa tunaangazia kaskazini kama sehemu ya dhamira yetu pana ya kuhakikisha ufahamu wa uwajibikaji wa michezo ya kubahatisha katika maeneo yote ya nchi.

Hiyo ni nzuri. Kubadilisha gia, kuna masasisho au mabadiliko yoyote ya hivi majuzi ya udhibiti katika bodi ambayo unaamini yamekuwa na athari kubwa?

Kwa sasa tunafanya ukaguzi wa kina wa sheria na kanuni za michezo ya kubahatisha. Kwa kuzingatia maendeleo ya haraka ya kiteknolojia katika sekta hii, tunatumai kuzindua kanuni mpya mapema mwaka ujao, zikilenga hasa kamari ya mtandaoni na uchezaji wa uwajibikaji.

Hivi karibuni pia tulizindua Mfumo Mkuu wa Kitaifa wa Ufuatiliaji wa Kielektroniki, ambao umetekelezwa kikamilifu. Mfumo huu hutuwezesha kufuatilia shughuli muhimu kwenye mifumo ya maopereta, kuhakikisha ukusanyaji mzuri wa ushuru na, muhimu zaidi, kutekeleza mazoea ya uwajibikaji ya michezo ya kubahatisha, kama vile kuzuia kucheza kamari kwa watoto kwa kuunganisha hifadhidata za kitaifa. Mfumo huu pia unajumuisha moduli za kugundua miamala ya kutiliwa shaka, ambayo hutusaidia kukabiliana na ulaghai na ufujaji wa pesa haramu.

Zaidi ya hayo, tunafanya kazi na O si ya Kitaifa ya Viwango ya Uganda na washauri wetu katika Maabara ya Kimataifa ya Michezo ya Kubahatisha (GLI) ili kutekeleza viwango vya michezo ya kubahatisha. Ku kia sasa, viwango vinane kati ya kumi na vinne vilivyoendelezwa vimeidhinishwa na vinasubiri idhini ya mwisho ya mawaziri kabla ya kutangazwa kwenye gazeti la serikali.

Mental health is a critical issue in this sector, yet it’s rarely discussed. Gambling can become addictive, and when it does, it can have severe psychological consequences.

It’s great to hear about the collaboration with Gaming Labs International (GLI). Are there any other partnerships that the board is currently involved in that have supported your recent initiatives?

Yes, in addition to our work with GLI, we’ve focused on capacity-building through training programs on responsible gaming and regulatory compliance. These training initiatives are crucial in equipping our team to effectively regulate this dynamic industry. We also maintain partnerships with local institutions, such as the Ministry of Health and the national mental health hospital, Butabika, to support mental health initiatives in the gaming sector, particularly for problem gamblers.

Aside from promoting responsible gambling, what steps is the board taking to support startups, especially those looking to enter the Ugandan market?

We prioritise local content and ensure that certain licences, such as those for sports betting and virtual games, are ring-fenced for East African nationals. Ugandans, Kenyans, Rwandans, Tanzanians, and others from the region receive preferential licensing terms compared to foreign operators. In addition, we are working on a local content regulation aimed at providing more opportunities for startups. As long as they meet all the regulatory requirements, we are committed to supporting local enterprises entering the industry.

With diversity and inclusion gaining attention across industries, how does the board address these issues within the gaming sector?

We encourage equal opportunity within the industry, advocating for the employment of individuals from diverse backgrounds—whether based on gender, ability, or other factors. While we haven't focused heavily on this area, we encourage equal opportunity within the industry, advocating for the employment of individuals from diverse backgrounds

Viwango hivi vya kimataifa vitasaidia kurahisisha uingiaji wa wachezaji wa kimataifa huku kikihakikisha kuwa mazingira ya ndani ya michezo ya kubahatisha yanadumisha viwango vya juu.

Inapendeza kusikia kuhusu ushirikiano na Gaming Labs International (GLI). Je, kuna ushirikiano mwingine wowote ambao bodi inashiriki kwa sasa ambao umesaidia mipango yako ya hivi majuzi?

Ndiyo, pamoja na kazi yetu na GLI, tumeangazia kujenga uwezo kupitia programu za mafunzo kuhusu uwajibikaji wa michezo ya kubahatisha na kufuata kanuni. Mipango hii ya mafunzo ni muhimu katika kuandaa timu yetu ili kudhibiti tasnia hii mahiri. Pia tunadumisha ushirikiano na taasisi za ndani, kama vile Wizara ya Afya na hospitali ya kitaifa ya afya ya akili, Butabika, ili kusaidia mipango ya afya ya akili katika sekta ya michezo ya kubahatisha, hasa kwa wacheza kamari wenye matatizo.

Kando na kuhimiza uchezaji kamari unaowajibika, bodi inachukua hatua gani kusaidia wanaoanza, hasa wale wanaotaka kuingia katika soko la Uganda?

Tunatanguliza maudhui ya ndani na kuhakikisha kwamba leseni fulani, kama vile za kamari za michezo na michezo ya mtandaoni, zimewekewa uzio kwa raia wa Afrika Mashariki. Waganda, Wakenya, Wanyarwanda, Watanzania, na wengine kutoka kanda hupokea masharti ya upendeleo wa leseni ikilinganishwa na maopereta wa kigeni. Zaidi ya hayo, tunashughulikia udhibiti wa maudhui ya ndani unaolenga kutoa fursa zaidi za kuanzisha. Maadamu zinakidhi mahitaji yote ya udhibiti, tumejitolea kusaidia biashara za ndani zinazoingia kwenye tasnia.

Huku utofauti na ushirikishwaji ukizingatiwa katika sekta zote, bodi hushughulikia vipi masuala haya katika sekta ya michezo ya kubahatisha?

Tunahimiza fursa sawa katika tasnia, tukitetea uajiri wa watu kutoka asili tofauti—iwe kulingana na jinsia, uwezo au mambo mengine. Ingawa hatujaangazia sana eneo hili, tunahimiza fursa sawa ndani ya tasnia, tukitetea uajiri wa watu kutoka asili tofauti

You’ve also been vocal about mental wellness in the industry. How crucial do you believe it is for people to understand the importance of mental health, especially regarding responsible gambling?

Mental health is a critical issue in this sector, yet it’s rarely discussed. Gambling can become addictive, and when it does, it can have severe psychological consequences. We aim to create a more open dialogue around mental health in gaming, particularly by forging partnerships with organisations that can provide support for problem gamblers.

Our collaboration with the Ministry of Health and NGOs focused on mental wellness is a key step. These partnerships allow us to provide counselling services for problem gamblers and increase awareness about the potential mental health risks associated with gambling. It's essential that regulators and operators work together to ensure the industry promotes responsible gaming practices and addresses mental health proactively.

Problem gambling doesn’t only affect players; it can also impact industry workers. Should the approach to mental health differ for those working within the industry versus the punters?

I believe the approach should be the same across the board. Whether you’re a player or an industry worker, the psychological effects of gambling addiction are similar. We must adopt a holistic approach to mental health, one that supports everyone affected by problem gambling, regardless of their role in the industry.

Collaboration with operators can sometimes be challenging, especially when operators feel regulators aren’t aligned with their business goals. How do you foster better collaboration between regulators and operators?

There’s often a misconception that regulators work against operators, but we need to shift this perception. Collaboration is essential to creating a balanced gaming environment that promotes business growth and public safety. By working together, we can establish clear standards that highlight the positive aspects of the industry while mitigating the negative effects.

One initiative we've discussed is creating a responsible gaming fund to support those affected by gambling addiction. Such collaborations are crucial in fostering mutual respect between operators and regulators, and also in improving the perception of the gaming sector.

You recently implemented the Central Monitoring System, which is a major milestone. What do you see as the key benefits of having this system in place?

The primary benefit of the Central Monitoring System is the ability to collect accurate, real-time data on the gaming sector. This helps us develop data-driven policies that protect the public and ensure the industry operates transparently. The system enables us to track how much money is being wagered, who is participating, and how long they are engaging with games. This information is critical in shaping responsible gaming practices and identifying areas that need regulatory attention.

Pia umekuwa ukizungumza kuhusu afya ya akili katika tasnia hii. Je, unaamini ni muhimu kiasi gani kwa watu kuelewa umuhimu wa afya ya akili, hasa kuhusu kucheza kamari kuwajibika?

Afya ya akili ni suala muhimu katika sekta hii, lakini ni nadra kujadiliwa. Kamari inaweza kulewa, na inapotokea, inaweza kuwa na madhara makubwa ya kisaikolojia. Tunalenga kuunda mazungumzo ya wazi zaidi kuhusu afya ya akili katika michezo ya kubahatisha, hasa kwa kuanzisha ushirikiano na mashirika ambayo yanaweza kutoa usaidizi kwa wacheza kamari wenye matatizo.

Ushirikiano wetu na Wizara ya Afya na Mashirika Yasiyo ya Kiserikali unaolenga afya ya akili ni hatua muhimu. Ushirikiano huu huturuhusu kutoa huduma za ushauri kwa wacheza kamari wenye matatizo na kuongeza ufahamu kuhusu hatari zinazoweza kutokea za afya ya akili zinazohusiana na kucheza kamari. Ni muhimu kwamba wasimamizi na maopereta wafanye kazi pamoja ili kuhakikisha kuwa tasnia inakuza uwajibikaji wa michezo ya kubahatisha na kushughulikia afya ya akili kwa uangalifu.

Tatizo la kucheza kamari haliathiri wachezaji pekee; inaweza pia kuathiri wafanyikazi wa tasnia. Je, mbinu ya afya ya akili inapaswa kutofautiana kwa wale wanaofanya kazi ndani ya sekta hiyo dhidi ya wapiga kura?

Ninaamini mbinu inapaswa kuwa sawa kote. Iwe wewe ni mchezaji au mfanyakazi wa tasnia, athari za kisaikolojia za uraibu wa kamari ni sawa. Ni lazima tuchukue mtazamo kamili wa afya ya akili, ambao unasaidia kila mtu aliyeathiriwa na tatizo la kucheza kamari, bila kujali jukumu lake katika sekta hiyo.

Ushirikiano na maopereta wakati mwingine unaweza kuwa changamoto, hasa wakati maopereta wanahisi kuwa wasimamizi hawalingani na malengo yao ya biashara. Je, unakuzaje ushirikiano bora kati ya wadhibiti na maopereta?

Mara nyingi kuna dhana potofu kwamba wasimamizi hufanya kazi dhidi ya maopereta, lakini tunahitaji kubadilisha mtazamo huu. Ushirikiano ni muhimu ili kuunda mazingira sawia ya michezo ya kubahatisha ambayo yanakuza ukuaji wa biashara na usalama wa umma. Kwa kufanya kazi pamoja, tunaweza kuweka viwango vilivyo wazi vinavyoangazia vipengele vyema vya sekta hiyo huku tukipunguza athari hasi.

Mpango mmoja ambao tumejadili ni kuunda hazina ya michezo ya kubahatisha inayowajibika ili kusaidia wale walioathiriwa na uraibu wa kucheza kamari. Ushirikiano kama huo ni muhimu katika kukuza kuheshimiana kati ya maopereta na wadhibiti, na pia katika kuboresha mtazamo wa sekta ya michezo ya kubahatisha.

Hivi majuzi ulitekeleza Mfumo Mkuu wa Ufuatiliaji, ambao ni hatua kuu. Je, unaona faida gani kuu za kuwa na mfumo huu?

Manufaa ya kimsingi ya Mfumo Mkuu wa Ufuatiliaji ni uwezo wa kukusanya data sahihi na ya wakati halisi kwenye sekta ya michezo ya kubahatisha. Hii hutusaidia kuunda sera zinazoendeshwa na data ambazo zinalinda umma na kuhakikisha kuwa tasnia inafanya kazi kwa uwazi. Mfumo huu unatuwezesha kufuatilia ni kiasi gani cha pesa kinachouzwa, nani anashiriki, na muda gani wanajihusisha na michezo. Taarifa hii ni muhimu katika kuunda mazoea ya uwajibikaji ya michezo ya kubahatisha na kutambua maeneo ambayo yanahitaji uangalizi wa udhibiti.

Heavy taxes are often a point of contention in the gaming industry. What are your thoughts on the increasing tax rates?

In some countries, high taxes are used as a deterrent to curb gambling, but I believe this approach is flawed. Instead of focusing on prohibitive taxes, we should emphasize responsible gaming initiatives embedded in the law. Tax increases alone won’t stop people from gambling. Instead, we need to create a balanced environment that promotes responsible gaming while ensuring the industry remains viable.

“There’s often a misconception that regulators work against operators, but we need to shift this perception. Collaboration is essential to creating a balanced gaming environment that promotes business growth and public safety.

Closing Remarks

I’d like to thank iGaming AFRIKA for creating this platform for sector players to discuss trends and developments. One of the key areas I’d encourage everyone to focus on is standardising gaming practices across Africa. By harmonising regulations, licensing, and gaming standards, we can foster greater collaboration, which will benefit both local players and international investors. Africans need to take a more active role in the gaming industry, not just as consumers of technology but as innovators, and I believe we are on the right path to achieving that.

Maneno ya Kufunga

Ningependa kuishukuru iGaming AFRIKA kwa kuunda jukwaa hili kwa wahusika wa sekta ili kujadili mienendo na maendeleo. Mojawapo ya maeneo muhimu ambayo ningehimiza kila mtu kuzingatia ni kusawazisha mazoea ya michezo ya kubahatisha kote Afrika. Kwa kuoanisha kanuni, utoaji leseni na viwango vya michezo ya kubahatisha, tunaweza kukuza ushirikiano zaidi, ambao utawanufaisha wachezaji wa ndani na wawekezaji wa kimataifa. Waafrika wanahitaji kuchukua jukumu kubwa zaidi katika tasnia ya michezo ya kubahatisha, sio tu kama watumiaji wa teknolojia lakini kama wavumbuzi, na ninaamini tuko kwenye njia sahihi ya kufikia hilo.

Denis Mudene, CEO of Uganda’s National Lotteries and Gaming Regulatory Board

The Role of Language and Culture in Gaming

One key factor in successful localization is language. As Google’s survey on gaming preferences highlights, players across all markets, not just Africa, show a preference for games that “speak their language” both literally and figuratively . For Af means games need to be available in languages that reflect the continent’s linguistic diversity, particularly dominant regional languages like Swahili, Hausa, Zulu, Yoruba, and Amharic.

Yet, localization isn’t only about language; it’s about embedding familiar cultural touchpoints within the game. This could involve using characters with African names, settings that reflect African landscapes, or referencing cultural icons and popular local trends. When players see themselves reflected in a game, it fosters a sense of ownership and belonging, which translates into longer playtime and greater in-game spending.

Best Practices for Localizing Games in Africa

According to localization experts at BLEND, effective game localization goes beyond text translation to include aspects like visuals, audio, and gameplay mechanics that resonate with the target audience. Here are a few ices for successfully localizing games for the African market:

Collaborate with Local Experts: Partnering with local translators and cultural consultants helps ensure that the content aligns with cultural nuances and avoids potential missteps that could alienate players. Local insights can provide invaluable guidance in adapting storylines, humor, and dialogue.

Adapt Visual Elements: Visuals play a powerful role in gaming, and using familiar settings, landscapes, and characters helps African players feel more connected. For example, replacing generic urban environments with African cityscapes or traditional rural settings can make the game feel much closer to home.

Account for Regional Preferences in Gameplay: African gamers have distinct preferences that vary across regions. For instance, some regions favor quick, mobile-friendly games that don’t require extensive internet data or high-end devices. Developers can appeal to these preferences by creating low-bandwidth options and simpler gameplay mechanics.

Prioritize Localization Testing: Before launching localized content, testing with small focus groups in target markets can ensure that all elements—from language to cultural references—resonate as intended. This approach reduces the risk of launch issues and allows for iterative improvements based on real player feedback.

Consider Local Monetization Options: In a market where not all players have access to credit cards, integrating mobile payment options popular in Africa, like M-Pesa, or enabling local bank transfers can greatly increase user conversions and in-game purchases.

Building Lasting Relationships Through Localization

Localization does more than attract new players; it fosters brand loyalty by making users feel understood and valued. In Africa’s competitive gaming market, companies that invest in thoughtful localization are more likely to win over players who appreciate games that reflect their own experiences. These companies aren’t just delivering games—they’re creating experiences that resonate deeply, turning casual gamers into loyal fans.

For game developers and publishers, investing in localized content is not just a strategy for entry but a long-term approach for building lasting relationships within the African market. By understanding and embracing the diversity of African gamers, the iGaming industry has the opportunity to create a more inclusive, engaging, and successful gaming ecosystem.

Mercy Sharon

Editorial Manger & Journalist

iGaming AFRIKA

Cracking the Code of A liate Marketing: Insights from a Pro

In a bid to better understand the intricacies of affiliate marketing, iGaming AFRIKA sat down with Sasha Boerma, Head of Casino and Affiliates at White Label Casinos. With her experience spanning both operational roles and hands-on work with affiliates, Sasha has a unique perspective on what it takes to build lasting partnerships in this fast-evolving industry. She shares her journey, dives into the challenges of navigating Africa’s diverse markets, and offers valuable advice on forging trust and adapting strategies for long-term success.

Could you please give us some insight into your background in the affiliate marketing industry? How did you get started, and what has your journey been like so far?

Sure! I’ve been working in affiliate marketing for about three years now. It’s been a dynamic space to be in, with constant changes and evolving strategies. Over the years, I’ve had the opportunity to work on both sides—on the operational end and directly with affiliates. This dual experience has given me a deeper understanding of how affiliate marketing operates, not only from the brand’s perspective but also from the affiliate’s side. It’s been an exciting and sometimes challenging journey, but the lessons learned, and the relationships built along the way have been invaluable. The landscape is ever-changing, especially in different regions, so staying adaptable is key.

It sounds like a fascinating journey! How has your experience working specifically in Africa been? I know this is a key market for your company, and you're actively looking to bring in affiliates from this region.

Africa is an interesting market for affiliate marketing, but it also comes with its unique set of challenges. One of the big hurdles we’ve faced, especially in South Africa, is the strict regulations. For example, with the legal restrictions on advertising for online casinos, we can’t rely on traditional SEO traffic or SEO keywords. This forces us to think outside the box and find new, innovative ways to attract players. It’s more complex compared to other markets, but that’s what makes it exciting.

The behaviour of players is also different in Africa. For example, our player retention models and how we predict player behaviour vary significantly from what we see in other regions. What works in Europe, or the U.S. doesn't always translate directly here. You have to adapt to the local market—understand what appeals to African players, what kinds of promotions and offers work best, and how to communicate effectively in a diverse and dynamic environment. It’s a steep learning curve, but one that offers immense growth potential.

Ili kuelewa vyema ujanja wa uuzaji wa washirika, iGaming AFRIKA ilikutana na Sasha Boerma, Mkuu wa Kasino na Washirika katika Kasino za White Label. Kwa uzoefu wake unaohusisha majukumu ya kiutendaji na kazi ya mikono na washirika, Sasha ana mtazamo wa kipekee juu ya kile kinachohitajika ili kujenga ushirikiano wa kudumu katika tasnia hii inayokua kwa kasi. Anashiriki safari yake, anazama katika changamoto za kuvinjari masoko mbalimbali ya Afrika, na anatoa ushauri muhimu juu ya kuunda uaminifu na mikakati ya kurekebisha kwa mafanikio ya muda mrefu.

Tafadhali unaweza kutupa ufahamu fulani juu ya asili yako katika tasnia ya ushirika ya uuzaji? Ulianza vipi, na safari yako imekuwaje hadi sasa?

Kweli! Nimekuwa nikifanya kazi katika uuzaji wa ushirika kwa takriban miaka mitatu sasa. Imekuwa nafasi yenye nguvu kuwa ndani, yenye mabadiliko ya mara kwa mara na mikakati inayoendelea. Kwa miaka mingi, nimepata fursa ya kufanya kazi kwa pande zote mbili-katika mwisho wa uendeshaji na moja kwa moja na washirika. Uzoefu huu wa pande mbili umenipa uelewa wa kina wa jinsi uuzaji wa ushirika unavyofanya kazi, sio tu kutoka kwa mtazamo wa chapa lakini pia kutoka kwa upande wa washirika. Imekuwa safari ya kusisimua na wakati mwingine yenye changamoto, lakini mafunzo tuliyojifunza, na mahusiano yaliyojengwa njiani yamekuwa ya thamani sana. Mazingira yanabadilika kila wakati, haswa katika maeneo tofauti, kwa hivyo kusalia kubadilika ni muhimu.

Inaonekana kama safari ya kuvutia! Je, uzoefu wako wa kufanya kazi hasa barani Afrika umekuwaje? Najua hili ni soko kuu la kampuni yako, na unatazamia kuleta washirika kutoka eneo hili.

Afrika ni soko la kuvutia kwa uuzaji wa washirika, lakini pia inakuja na seti yake ya kipekee ya changamoto. Moja ya vikwazo vikubwa ambavyo tumekumbana navyo, hasa Afrika Kusini, ni kanuni kali. Kwa mfano, kwa vizuizi vya kisheria vya utangazaji wa kasino za mtandaoni, hatuwezi kutegemea trafiki ya jadi ya SEO au maneno muhimu ya SEO. Hii inatulazimisha kufikiria nje ya kisanduku na kutafuta njia mpya za kuvutia wachezaji. Ni ngumu zaidi ikilinganishwa na masoko mengine, lakini hiyo ndiyo inafanya kusisimua.

Tabia za wachezaji pia ni tofauti barani Afrika. Kwa mfano, miundo yetu ya kuhifadhi wachezaji na jinsi tunavyotabiri tabia ya wachezaji hutofautiana sana na kile tunachokiona katika maeneo mengine. Kinachofanya kazi Ulaya, au Marekani huwa haitafsiri moja kwa moja hapa kila wakati. Unapaswa kuzoea soko la ndani—kuelewa ni nini kinachowavutia wachezaji wa Kiafrika, ni aina gani za ofa na ofa zinazofanya kazi vizuri zaidi, na jinsi ya kuwasiliana kwa ufanisi katika mazingira tofauti na yenye nguvu. Ni mkondo mwinuko wa kujifunza, lakini ambao hutoa uwezo mkubwa wa ukuaji.

ead of Casino and Affiliates at White Label Casinos.

S asha Boerma H

That’s quite interesting. Are these challenges you’ve encountered specific to South Africa, or have you seen similar trends across other African countries as well?

While South Africa presents its own unique set of challenges due to its regulatory environment, we’ve seen other countries in Africa behave differently. For example, South African players tend to have similar behaviour to tier 1 markets, like those in Europe, especially when it comes to how they respond to bonuses and promotions.

In contrast, in other parts of Africa, like Nigeria or Kenya, the player behaviour mimics more of what we see in the U.S., especially with the increased mobile usage and engagement on social platforms. So, each region within Africa has its nuances, and that’s why it’s so important for us to tailor our strategies to fit the specific behaviours and expectations of players in each country.

African affiliates can be quite different when it comes to payment models. How important is it to ensure timely payments, and what impact does this have on building relationships with affiliates in Africa?

Timely payment is critical. Affiliates have their businesses to run—whether it's paying staff, covering operational costs, or simply reinvesting in their platforms. If they don’t get paid on time, it affects their trust in the brand and their ability to continue working effectively. Delays can seriously damage relationships. In Africa, as in other parts of the world, reliability is key. Affiliates need to know that they can depend on you. A lot of operators underestimate the importance of this. It’s not just about having a good product; it’s also about building trust by paying affiliates on time.

In Africa, particularly, there’s also a strong focus on fostering long-term relationships. So, when affiliates know that they’ll get paid on time, they’re more likely to commit to your brand and continue promoting your products. Delays in payments erode that trust, and once the trust is gone, it’s very hard to get it back.

That makes sense. For companies looking to enter the African market and recruit affiliates, what advice would you give them?

My main piece of advice would be to truly understand the market you're entering. Africa is a vast continent, and each country behaves differently when it comes to affiliate marketing. You can’t have a one-size-fits-all approach. Understand what payment models work best, the kinds of deals affiliates are expecting, and how to communicate effectively in each region. It’s also essential to have honest and transparent conversations with your affiliates from the start.

You should also let your affiliates know that you're in it for the long haul. Many affiliates worry that brands will just take their traffic and leave the market once they’ve achieved their short-term goals. If you can prove that you’re committed to building a long-term relationship and investing in the region, you’ll have a much better chance of success.

Hiyo inavutia sana. Je, changamoto hizi ambazo umekumbana nazo ni mahususi kwa Afrika Kusini, au umeona mienendo kama hiyo katika nchi nyingine za Afrika pia?

Ingawa Afrika Kusini inawasilisha changamoto zake za kipekee kutokana na mazingira yake ya udhibiti, tumeona nchi nyingine barani Afrika zikitenda tofauti. Kwa mfano, wachezaji wa Afrika Kusini huwa na tabia sawa na masoko ya daraja la 1, kama yale ya Ulaya, hasa inapokuja kuhusu jinsi wanavyoitikia bonasi na matangazo.

Kinyume chake, katika sehemu nyingine za Afrika, kama vile Nigeria au Kenya, tabia ya wachezaji inaiga zaidi yale tunayoona Marekani, hasa kutokana na ongezeko la matumizi ya simu na ushiriki kwenye majukwaa ya kijamii. Kwa hiyo, kila eneo ndani ya Afrika lina mambo yake, na ndiyo maana ni muhimu sana kwetu kupanga mikakati yetu ili kuendana na tabia na matarajio mahususi ya wachezaji katika kila nchi.

Washirika wa Kiafrika wanaweza kuwa tofauti kabisa linapokuja suala la aina za malipo. Je, kuna umuhimu gani kuhakikisha malipo yanafanyika kwa wakati, na hii ina athari gani katika kujenga uhusiano na washirika barani Afrika?

Malipo kwa wakati muafaka ni muhimu. Washirika wana biashara zao za kufanya—iwe ni kulipa wafanyakazi, kulipia gharama za uendeshaji, au kuwekeza tena kwenye mifumo yao. Ikiwa hawatalipwa kwa wakati, itaathiri imani yao kwa chapa na uwezo wao wa kuendelea kufanya kazi kwa ufanisi. Ucheleweshaji unaweza kuharibu sana uhusiano. Katika Afrika, kama katika sehemu nyingine za dunia, kuegemea ni muhimu. Washirika wanahitaji kujua kwamba wanaweza kukutegemea. maopereta wengi hupuuza umuhimu wa hii. Sio tu kuwa na bidhaa nzuri; pia inahusu kujenga uaminifu kwa kulipa washirika kwa wakati.

Barani Afrika, haswa, kuna mkazo mkubwa katika kukuza uhusiano wa muda mrefu. Kwa hivyo, washirika wanapojua kwamba watalipwa kwa wakati, wana uwezekano mkubwa wa kujitolea kwa chapa yako na kuendelea kutangaza bidhaa zako. Ucheleweshaji wa malipo huondoa uaminifu huo, na imani ikiisha, ni vigumu sana kuirejesha.

Hiyo ina maana. Kwa makampuni yanayotaka kuingia katika soko la Afrika na kuajiri washirika, ungewapa ushauri gani?

Ushauri wangu mkuu utakuwa kuelewa soko unaloingia. Afrika ni bara kubwa, na kila nchi inatenda tofauti linapokuja suala la uuzaji wa washirika. Huwezi kuwa na mbinu ya ukubwa mmoja. Elewa aina gani za malipo hufanya kazi vizuri zaidi, aina za washirika wa mikataba wanatazamia, na jinsi ya kuwasiliana kwa ufanisi katika kila eneo. Ni muhimu pia kuwa na mazungumzo ya uaminifu na ya uwazi na washirika wako tangu mwanzo.

Unapaswa pia kuwajulisha washirika wako kuwa uko tayari kujitolea. Washirika wengi wana wasiwasi kuwa chapa zitachukua tu trafiki yao na kuondoka sokoni mara tu watakapotimiza malengo yao ya muda mfupi. Ikiwa unaweza kuthibitisha kwamba umejitolea kujenga uhusiano wa muda mrefu na kuwekeza katika kanda, utakuwa na nafasi nzuri zaidi ya mafanikio.

You mentioned earlier that South African affiliates behave similarly to tier 1 affiliates in other regions. How do you gather this kind of data? Is it based on operator feedback, or are there specific analytics tools you use?

A lot of the insights we gather come from operator feedback. We’ve been in this space for quite a while, and over the years, we’ve had the chance to work with various operators across different markets. So, we ask questions, observe trends, and compare behaviours across regions. Operators who have worked in both tier 1 European markets and Africa provide valuable input on how player behaviour differs or aligns across these regions.

Most of the models we use to predict player behaviour are based on years of experience and data from operators who have worked with affiliates in multiple regions. It’s about asking the right questions and gathering feedback from both affiliates and operators who have boots on the ground.

“Affiliates have their businesses to run—whether it's paying staff, covering operational costs, or simply reinvesting in their platforms. If they don’t get paid on time, it affects their trust in the brand and their ability to continue working effectively.

How has technology impacted affiliate marketing in Africa, especially with the rise of mobile devices and data-driven marketing?

Technology has had a huge impact, particularly in Africa, where mobile-first strategies are essential. With data costs being a concern for many users, everything we do needs to be optimised for mobile, and it needs to be data-friendly. That includes affiliate websites, apps, and the ads we run.

From an affiliate’s perspective, it’s all about making sure that their platforms are mobile-optimised. The use of tools like Google Ads and social media advertising is also critical. But above all, the experience must be seamless and user-friendly on mobile devices, which are the primary way people access the internet across much of Africa.

What are the key areas of focus for operators looking to implement affiliate marketing for the first time in Africa? What challenges should they be aware of?

One of the biggest challenges is regulation. For example, South Africa has one of the most regulated environments in the world when it comes to online gambling and affiliate marketing. It’s crucial for operators to understand and comply with these regulations. In some regions, you can’t use traditional forms of online advertising, so you need to explore alternative traffic sources, like influencers or social media.

Speaking of influencers, we’ve seen massive success with them in countries like Nigeria and Ghana. TikTok, Instagram, and other social media platforms are huge, especially among the youth. Understanding how to leverage these influencers to drive traffic can be a game-changer. But again, the key is knowing your market. What works in one country might not work in another, so you need to be flexible and willing to adapt.

“

Washirika wana biashara zao za kufanya—iwe ni kulipa wafanyakazi, kulipia gharama za uendeshaji, au kuwekeza tena kwenye mifumo yao. Ikiwa hawatalipwa kwa wakati, itaathiri imani yao kwa chapa na uwezo wao wa kuendelea kufanya kazi kwa ufanisi.

Mwishowe, ni ushauri gani unaweza kutoa kwa washirika au washawishi wanaotafuta kuingia kwenye nafasi ya uuzaji ya washirika?

Ushauri wangu mkubwa ungekuwa kujua hadhira yako na kujenga mahusiano ya kweli. Iwe ni kwa meneja wako mshirika au wafuasi wako wa mitandao ya kijamii, uaminifu ni muhimu. Daima kuwa mwaminifu na uwazi katika maudhui yako. Hakikisha matangazo yako ni ya kweli, na yanavutia, na uzungumze na maslahi ya hadhira yako. Kadiri ulivyo wa kweli, ndivyo matokeo bora utakavyoona. Mahusiano ni kila kitu katika uuzaji wa washirika, kwa hivyo chukua wakati wa kuyajenga.

EMPOWERINGAFRICANGAMING: INSIGHTSONGROWTH,INCLUSIVITY,AND INNOVATION

Faith Dorothy, Founder of Gamer Girls Uganda (GGU), has emerged as a passionate advocate for women in gaming and a driving force in Africa’s burgeoning e-sports scene. In an insightful conversation with iGaming AFRIKA, she shares her journey into gaming, starting from her childhood curiosity with video games to her role today as an industry leader. Faith discusses the unique challenges and transformative opportunities within African esports, from infrastructure and inclusivity to community-driven growth, and offers her perspective on creating sustainable, inclusive pathways for African gamers to thrive.

You have been in the e-sports field for some time now. How did your journey within esports begin?

My journey began when I was about 5 years old. It was around that time that I saw a computer for the very rst time, and out of curiosity, I explored it, and coincidentally, the rst application that caught my attention was a video game, Dave to be exact. Years later, I joined a primary school that had a computer laboratory and I spent most of the computer lessons challenging boys to several video games. As years went by, school became more serious and so I lost touch with that world until the COVID pandemic in 2020 when I reignited my love for video games to pass the time, and as it turned out, I was good at them. I haven’t looked back since.

Faith Dorothy, Mwanzilishi wa Gamer Girls Uganda (GGU), ameibuka kama mtetezi mwenye shauku kwa wanawake katika michezo ya kubahatisha na msukumo katika tasnia ya michezo ya kielektroniki inayoendelea Afrika. Katika mazungumzo ya kina na iGaming AFRIKA, anashiriki safari yake ya kucheza michezo, kuanzia udadisi wake wa utotoni na michezo ya video hadi jukumu lake la leo kama kiongozi wa tasnia. Imani hujadili changamoto za kipekee na fursa za mageuzi ndani ya uwanja wa michezo wa Kiafrika, kutoka kwa miundombinu na ujumuishaji hadi ukuaji unaoendeshwa na jamii, na inatoa mtazamo wake wa kuunda njia endelevu, zinazojumuisha kwa wachezaji wa Kiafrika kustawi.

Umekuwa kwenye uwanja wa e-sports kwa muda sasa. Safari yako ndani ya michezo ya mtandao ilianza vipi?

Safari yangu ilianza nilipokuwa na umri wa miaka 5 hivi. Ilikuwa karibu wakati huo kwamba niliona tarakilishi kwa mara ya kwanza kabisa, na kwa udadisi, niliichunguza, na kwa bahati, programu ya kwanza iliyovutia umakini wangu ilikuwa mchezo wa video, Dave kuwa sawa. Miaka mingi baadaye, nilijiunga na shule ya msingi iliyokuwa na maabara ya tarakilishi na nilitumia muda mwingi wa masomo ya tarakilishi kuwapa changamoto wavulana kwenye michezo kadhaa ya video. Kadiri miaka ilivyosonga, shule ilizidi kuwa mbaya na kwa hivyo nilipoteza mawasiliano na ulimwengu huo hadi janga la COVID mnamo 2020 niliporudisha mapenzi yangu kwa michezo ya video kupita wakati, na ikawa, niliijua vizuri. Sijaangalia nyuma tangu wakati huo.

I encourage African governments and stakeholders in the gaming industry to invest in supporting the development of all female esports teams which will create role models who set a precedent that girls too can dominate a male-dominated industry like esports.

How do you see the growth of esports and video games in Africa compared to other regions like Europe and North America? What opportunities and challenges are unique to the African market?

I’ll start with the challenges and opportunities that are unique to Africa. Infrastructure limitations come top of the list. Inadequate internet infrastructure, game servers, and access to gaming hardware are hindering the growth of esports in most African countries. Secondly, regulatory issues. The lack of clear regulations and laws governing the industry in Africa has created uncertainty for investors and developers. Lastly, the conservative nature of some African leaders and governments has contributed to the slower growth of the gaming industry in Africa by prioritising traditional industries over emerging sectors like gaming, viewing gaming as a Western influence or associating it with negative social impacts, leading to restrictions or discouragement.

Mobile gaming has become a major frontier in Africa, especially with the rise of mobile internet usage. How has mobile gaming influenced esports participation in Uganda and other parts of Africa?

With over 51% of smartphone adoption for Sub-Saharan Africa, forecasted to soar to 87% by 2030, there has been an increase in accessibility to information about the global gaming industry, mobile gaming, and participation in global esports. We have also seen growth in local gaming communities which are a breeding ground for esports talent and directly influence the ever-growing number of mobile gaming tournaments that the members of those local communities get opportunities to participate in. In Uganda specifically, a team of passionate community members and I have been focused on growing the Call of Duty Mobile (CODM) community through hosting multiple tournaments throughout the year and partnering with organisations that would like to tap into the local gaming community like ISPs, gaming content creators, media houses, and esport organisations.

What impact have platforms like the African Esports Championship (AEC) had on nurturing gaming talent and expanding the reach of competitive gaming across Africa?

Platforms like the Africa Esports Championship have mobilised and impacted over 4,300 gamers across 20 African countries since its inception in 2019. They've organised tournaments across 3 gaming titles: Tekken, PUBG Mobile, Rainbow 6, and League of Legends. They have also championed the growth of Pan-African gaming communities which have enabled gamers across the continent to connect, game, and grow together in skill and access to opportunities for growth.

In your view, what role does gaming play in shaping the youth culture in Uganda and Africa at large, and how can this be leveraged for social change?

Gaming provides a platform for socialisation, teamwork, and community building, skill development like Games problem-solving, critical thinking, and creativity. Gaming also exposes youth to diverse cultures, perspectives, and ideas, inspires innovation, game development, and entrepreneurship.

Unaonaje ukuaji wa michezo ya mtandao na michezo ya video barani Afrika ikilinganishwa na mikoa mingine kama Uropa na Amerika Kaskazini? Ni fursa na changamoto gani ambazo ni za kipekee kwa soko la Afrika?

Nitaanza na changamoto na fursa ambazo ni za kipekee kwa Afrika. Mapungufu ya miundombinu yanakuja juu ya orodha. Miundombinu duni ya mtandao, seva za michezo, na ufikiaji wa vifaa vya michezo ya kubahatisha vinazuia ukuaji wa michezo ya mtandao katika nchi nyingi za Kiafrika.

Pili, masuala ya udhibiti. Ukosefu wa kanuni na sheria zilizo wazi zinazosimamia sekta hiyo barani Afrika kumezua kutokuwa na uhakika kwa wawekezaji na watengenezaji.

Mwishowe, tabia ya kihafidhina ya baadhi ya viongozi na serikali za Kiafrika imechangia ukuaji wa polepole wa tasnia ya michezo ya kubahatisha barani Afrika kwa kuweka kipaumbele kwa tasnia ya jadi kuliko sekta zinazoibuka kama vile michezo ya kubahatisha, kutazama michezo ya kubahatisha kama ushawishi wa Magharibi au kuihusisha na athari mbaya za kijamii, na kusababisha vikwazo. au kukata tamaa.

Michezo ya kubahatisha kwa simu ya mkononi imekuwa mipaka kuu barani Afrika, haswa kutokana na kuongezeka kwa matumizi ya mtandao wa simu. Je! Michezo ya rununu imeathiri vipi ushiriki wa michezo ya mtandao nchini Uganda na sehemu zingine za Afrika?

Huku zaidi ya 51% ya matumizi ya simu mahiri katika Afrika Kusini mwa Jangwa la Sahara, yakitabiriwa kuongezeka hadi 87% ifikapo 2030, kumekuwa na ongezeko la upatikanaji wa taarifa kuhusu tasnia ya michezo ya kubahatisha duniani, uchezaji wa simu za mkononi, na ushiriki katika michezo ya kimataifa. Tumeona pia ukuaji katika jumuiya za ndani za michezo ya kubahatisha ambazo ni chimbuko la vipaji vya michezo ya mtandao na kuathiri moja kwa moja idadi inayoongezeka ya mashindano ya michezo ya kubahatisha ya rununu ambayo wanajumuiya hao wanapata fursa za kushiriki. Nchini Uganda haswa, timu ya watu wanaopenda michezo ya kubahatisha. wanajamii na mimi tumekuwa tukilenga kukuza jumuiya ya Call of Duty Mobile (CODM) kupitia kuandaa mashindano mengi mwaka mzima na kushirikiana na mashirika ambayo yangependa kuingia katika jumuiya ya michezo ya ndani kama vile ISP, waundaji wa maudhui ya michezo ya kubahatisha, vyombo vya habari na mashirika ya esport.

Je, majukwaa kama vile Mashindano ya Michezo ya Afrika (AEC) yamekuwa na athari gani katika kukuza vipaji vya michezo ya kubahatisha na kupanua wigo wa michezo yenye ushindani barani Afrika?

Majukwaa kama vile Mashindano ya Michezo ya Afrika yamehamasisha na kuathiri zaidi ya wachezaji 4,300 katika nchi 20 za Afrika tangu kuanzishwa kwake mwaka wa 2019. Wamepanga mashindano katika mataji 3 ya michezo ya kubahatisha: Tekken, PUBG Mobile, Rainbow 6, na League of Legends. Pia wamesimamia ukuaji wa jumuiya za michezo za kubahatisha za Pan-African ambazo zimewawezesha wachezaji kote barani kuunganishwa, kucheza na kukua pamoja katika ujuzi na ufikiaji wa fursa za ukuaji.

I would like to see more; Diversity and inclusion initiatives like scholarships, training programmes, and mentorship for women and disabled persons.

Faith Dorothy

Founder of Gamer Girls Uganda (GGU)

Do you believe that the African esports industry is doing enough to include marginalised groups, including women and disabled athletes, in major competitions? What changes would you like to see?

I would say that as much as some progress has been made, there is still more that can be done to fully include marginalised groups like women and disabled athletes in major competitions. I would like to see more; Inclusive tournaments that allow women and disabled persons to compete in their own categories and maybe in the future, general categories.

•Diversity and inclusion initiatives like scholarships, training programmes, and mentorship for women and disabled persons.

•Accessibility standards i.e. adapted gaming stations, affordable assistive technology, and accommodations for women and disabled persons.

•Representation in leadership and decision-making positions at National association, federation, and ministry levels.

•Education and awareness through workshops, panels, media features like this one, and campaigns promoting inclusivity.

•Collaborations with organisations supporting women and disabled athletes.

•Efforts towards regulation of the gaming industry, policy reforms with clear guidelines for inclusivity, diversity, and accessibility

Je, unaamini kuwa tasnia ya michezo ya mtandao barani Afrika inafanya vya kutosha kujumuisha vikundi vilivyotengwa, wakiwemo wanawake na wanariadha walemavu, katika mashindano makubwa? Je, ungependa kuona mabadiliko gani?

Ningesema kwamba kama vile baadhi ya mafanikio yamepatikana, bado kuna mengi zaidi ambayo yanaweza kufanywa ili kujumuisha kikamilifu makundi yaliyotengwa kama vile wanariadha wa kike na walemavu katika mashindano makubwa. Ningependa kuona zaidi;

•Mashindano jumuishi ambayo yanaruhusu wanawake na walemavu kushindana katika kategoria zao na labda katika siku zijazo, kategoria za jumla.

•Juhudi za anuwai na ujumuishi kama vile ufadhili wa masomo, programu za mafunzo, na ushauri kwa wanawake na watu wenye ulemavu.

•Viwango vya ufikiaji yaani vituo vya michezo vilivyobadilishwa, teknolojia ya usaidizi ya bei nafuu, na malazi kwa wanawake na walemavu.

•Uwakilishi katika nafasi za uongozi na maamuzi katika ngazi ya chama cha Kitaifa, shirikisho na wizara.

•Elimu na uhamasishaji kupitia warsha, vidirisha, vipengele vya midia kama hiki, na kampeni zinazokuza ushirikishwaji.

•Ushirikiano na mashirika yanayosaidia wanawake na wanariadha walemavu.

•Juhudi za kudhibiti tasnia ya michezo ya kubahatisha, mageuzi ya sera yenye miongozo iliyo wazi ya ujumuishi, utofauti na ufikivu.

What do you envision for the future of esports and gaming in Africa in the next five years? What milestones would you like to see achieved?

In the short term, I envision increased internet penetration and improved infrastructure, the establishment of national esports associations in more African countries, the growth of local gaming communities and events, the introduction of esports courses and training programmes, and partnerships between African teams and international organisations. In the mid-term, I envision Pan-African esports tournaments and leagues, the development of homegrown gaming content and IP, the expansion of gaming hardware and software markets, increased investment in African esports startups, and collaborations between esports and traditional sports. In the long term, I envision African teams competing in top international esports events, the establishment of professional esports leagues, the development of esports-specific infrastructure (arenas, stadiums), integration of esports into African education systems, and lastly, the recognition of esports as a legitimate career path.

Unatazamia nini kwa mustakabali wa michezo ya mtandao na michezo ya kubahatisha barani Afrika katika miaka mitano ijayo? Je, ni hatua gani ungependa kuona zikifikiwa?

Kwa muda mfupi, ninatazamia kuongezeka kwa kupenya kwa mtandao na kuboresha miundombinu, uanzishwaji wa vyama vya kitaifa vya michezo katika nchi zaidi za Kiafrika, ukuaji wa jamii za michezo ya kubahatisha na hafla, kuanzishwa kwa kozi za michezo ya mtandao na programu za mafunzo, na ubia kati ya timu za Kiafrika. na mashirika ya kimataifa.

Katikati ya muhula, ninatazamia mashindano na ligi za Pan-African michezo ya mtandao, ukuzaji wa maudhui ya michezo ya kubahatisha ya nyumbani na IP, upanuzi wa vifaa vya michezo ya kubahatisha na masoko ya programu, kuongezeka kwa uwekezaji katika uanzishaji wa michezo ya mtandao barani Afrika, na ushirikiano kati ya michezo ya mtandao na michezo ya jadi.

Kwa muda mrefu, ninatazamia timu za Kiafrika kushindana katika hafla kuu za kimataifa za michezo ya mtandao, uanzishwaji wa ligi za kitaalamu za michezo ya mtandao, maendeleo ya miundombinu maalum ya michezo ya mtandao (uwanja, uwanja), ujumuishaji wa michezo ya mtandao katika mifumo ya elimu ya Kiafrika, na mwisho, utambuzi wa michezo ya mtandao kama njia halali ya kazi.

How can African governments, alongside private sectors, support the growth of the gaming industry and create sustainable opportunities for gamers across the continent?

African governments in collaboration with the private sector can design regulatory frameworks, establish clear policies and laws governing gaming, invest in infrastructure development thereby improving internet connectivity, electricity, and gaming infrastructure, and offer funding by providing grants, subsidies, or investments for gaming startups and initiatives.

African governments could also implement tax incentives like tax breaks for gaming companies and developers to encourage more stakeholders to build gaming-centric ventures.

African governments ought to invest more in education and training by integrating gaming-related courses into education systems.

The private sector ought to also invest in establishing gaming brands and teams, and awareness about the benefits of exploring the gaming scene and the opportunities that lie therein.

What role do you think regional esports tournaments, such as those hosted in Côte d'Ivoire, play in advancing gaming accessibility in Africa, and how can other regions emulate this?

Regional esports tournaments play a very big role in increasing the visibility of the African gaming industry in general but also the local talent and community which would potentially encourage foreign and local investors to pick interest in investing in the industry, in the long run creating a ripple effect on the infrastructure needed for the industry to grow and thrive.

Je, serikali za Kiafrika, pamoja na sekta za kibinafsi, zinawezaje kusaidia ukuaji wa sekta ya michezo ya kubahatisha na kuunda fursa endelevu kwa wachezaji katika bara zima?

Serikali za Afrika kwa kushirikiana na sekta binafsi zinaweza kubuni mifumo ya udhibiti, kuweka sera na sheria wazi zinazosimamia michezo ya kubahatisha, kuwekeza katika maendeleo ya miundombinu na hivyo kuboresha muunganisho wa intaneti, umeme na miundombinu ya michezo ya kubahatisha, na kutoa ufadhili kwa kutoa ruzuku, ruzuku, au uwekezaji kwa michezo ya kubahatisha na mipango.

Serikali za Afrika pia zinaweza kutekeleza vivutio vya kodi kama vile mapumziko ya kodi kwa makampuni ya michezo ya kubahatisha na wasanidi programu ili kuhimiza wadau zaidi kujenga ubia unaozingatia michezo ya kubahatisha.

Serikali za Kiafrika zinapaswa kuwekeza zaidi katika elimu na mafunzo kwa kuunganisha kozi zinazohusiana na michezo ya kubahatisha katika mifumo ya elimu.

Sekta ya kibinafsi inapaswa pia kuwekeza katika kuanzisha chapa na timu za michezo ya kubahatisha, na ufahamu kuhusu manufaa ya kuchunguza eneo la michezo na fursa zinazopatikana humo.

Unafikiri mashindano ya kimkoa ya michezo ya mtandao, kama yale yanayoandaliwa nchini Côte d'Ivoire, yana jukumu gani katika kuendeleza ufikivu wa michezo ya kubahatisha barani Afrika, na ni jinsi gani mikoa mingine inaweza kuiga hili?

Mashindano ya kimkoa ya michezo ya mtandao yana jukumu kubwa sana katika kuongeza mwonekano wa tasnia ya michezo ya kubahatisha ya Kiafrika kwa ujumla lakini pia talanta ya ndani na jamii ambayo inaweza kuhamasisha wawekezaji wa kigeni na wa ndani kuchagua nia ya kuwekeza katika tasnia, kwa muda mrefu kuunda. athari mbaya kwenye miundombinu inayohitajika kwa tasnia kukua na kustawi.

Are there any policy changes or regulatory frameworks you believe would positively impact the esports industry in Africa, especially to encourage investment and infrastructural development?

Absolutely! Off the top of my head, taking a page out of the International Olympics Committee’s book to recognise esports as a real sport and regulating the space, offering tax breaks for esports companies, teams, and athletes, streamlining VISA application and acquisition processes for esports athletes would go such a long way in encouraging the growth of the gaming industry in Africa.

With the rise of gaming for social impact, how do you think video games can be used as a tool for education, skill development, or addressing societal issues in Africa?

In education, games can be developed to teach and simplify math, science, coding, robotics, engineering, financial literacy, and language learning, vocational training (agriculture, healthcare and technology) concepts. Already existing games have been scientifically proven to help players develop soft skills like critical thinking, problem-solving, and teamwork which make learning easier.

In addressing societal issues, games like simulator games can be developed to address health awareness about diseases like HIV/AIDS, pandemics like the COVID-19 pandemic, malaria, and other health concerns, addressing environmental conservation through games that encourage sustainability and eco-friendly practices, conflict resolution, diversity, equity, and inclusion.

Africa’s gaming ecosystem still faces limitations in terms of technology and infrastructure. What technological advancements or partnerships do you think are essential for the growth of esports and gaming?

Africa’s gaming ecosystem requires fast, reliable, and widespread internet, and cloud gaming which enables gaming on lower-end hardware, reducing costs overall, Artificial intelligence (AI) can be utilised to enhance game development, player matching, and predictive analytics. We also need data centres for localised data storage and processing for faster gaming, local game servers for reduced latency and improved online gaming.

In terms of partnerships, I would encourage telecom operators to invest in improving internet connectivity and 5G adoption, gaming hardware manufacturers to collaborate for affordable, high-performance hardware, game developers to partner for localised content, cultural sensitivity, and African-themed games, esports organisations to collaborate on tournament organisation, team sponsorship, and player development, and lastly, governments and regulatory bodies to work together on designing favourable policies, taxation, and infrastructure development.

Je, kuna mabadiliko yoyote ya sera au mifumo ya udhibiti unaoamini kuwa itaathiri vyema tasnia ya michezo ya mtandao barani Afrika, haswa kuhimiza uwekezaji na maendeleo ya miundombinu?

Kweli kabisa! Juu ya kichwa changu, nikichukua ukurasa kutoka kwa kitabu cha Kamati ya Olimpiki ya Kimataifa kutambua michezo ya mtandao kama mchezo halisi na kudhibiti nafasi, kutoa punguzo la ushuru kwa kampuni za michezo ya mtandao, timu, na wanariadha, kurahisisha maombi ya VISA na michakato ya ununuzi kwa wanariadha wa uwanja wa michezo. ingesaidia sana kuhimiza ukuaji wa tasnia ya michezo ya kubahatisha barani Afrika.

Kwa kuongezeka kwa michezo ya kubahatisha kwa athari za kijamii, unadhani michezo ya video inawezaje kutumika kama zana ya elimu, ukuzaji wa ujuzi, au kushughulikia maswala ya kijamii barani Afrika?

Katika elimu, michezo inaweza kuendelezwa ili kufundisha na kurahisisha hesabu, sayansi, usimbaji, robotiki, uhandisi, ujuzi wa kifedha na kujifunza lugha, mafunzo ya ufundi (kilimo, afya na teknolojia) dhana. Tayari michezo iliyopo imethibitishwa kisayansi kusaidia wachezaji kukuza ujuzi laini kama vile kufikiri kwa kina, kutatua matatizo na kazi ya pamoja ambayo hurahisisha kujifunza.

Katika kushughulikia masuala ya kijamii, michezo kama vile michezo ya kuigiza inaweza kutayarishwa ili kushughulikia uhamasishaji wa afya kuhusu magonjwa kama vile VVU/UKIMWI, milipuko kama vile janga la COVID-19, malaria na masuala mengine ya kiafya, kushughulikia uhifadhi wa mazingira kupitia michezo inayohimiza uendelevu na urafiki wa mazingira. mazoea, utatuzi wa migogoro, utofauti, usawa, na ushirikishwaji.

Mfumo wa ikolojia wa michezo ya kubahatisha barani

Afrika bado unakabiliwa na vikwazo katika masuala ya teknolojia na miundombinu. Je, ni maendeleo gani ya kiteknolojia au ushirikiano unafikiri ni muhimu kwa ukuaji wa michezo ya mtandao na michezo ya kubahatisha?

Mfumo ikolojia wa michezo ya kubahatisha barani Afrika unahitaji intaneti ya haraka, inayotegemewa na iliyoenea, na uchezaji wa wingu unaowezesha uchezaji kwenye maunzi ya hali ya chini, kupunguza gharama kwa ujumla, akili Bandia (AI) inaweza kutumika kuboresha maendeleo ya mchezo, kulinganisha wachezaji na uchanganuzi wa kubashiri. Pia tunahitaji vituo vya data kwa ajili ya kuhifadhi na kuchakata data iliyojanibishwa kwa ajili ya michezo ya kasi zaidi, seva za michezo ya ndani ili kupunguza muda wa kusubiri na uchezaji bora wa mtandaoni.

Kwa upande wa ushirikiano, ningewahimiza waendeshaji wa huduma za mawasiliano ya simu kuwekeza katika kuboresha muunganisho wa intaneti na kupitishwa kwa 5G, watengenezaji wa maunzi ya michezo ya kubahatisha kushirikiana kwa bei nafuu, maunzi yenye utendaji wa juu, wasanidi wa mchezo kushirikiana kwa maudhui yaliyojanibishwa, hisia za kitamaduni na michezo yenye mandhari ya Kiafrika, mashirika ya michezo ya mtandao kushirikiana katika shirika la mashindano, ufadhili wa timu, na ukuzaji wa wachezaji, na mwishowe, serikali na miili ya udhibiti kufanya kazi pamoja katika kubuni nzuri. sera, kodi, na maendeleo ya miundombinu.

In your experience as both a gamer and an industry leader, what key areas do you believe African gaming organisations should focus on to foster sustainable growth and development in the long term?

African gaming organisations should focus on, first and foremost, infrastructure development i.e. improving internet connectivity, gaming venues, and hardware availability, talent development through establishing training programmes, workshops, and mentorship initiatives, community building through creating online platforms, forums, and social media communities for gamers, local content creation through developing games showcasing African culture, history, and themes, partnerships and collaborations with game developers, publishers, and esports organisations.

It is also important for African gaming organisations to build sustainable business models and revenue streams through subscriptions, advertising, sponsorships, innovation and R&D in AI, VR/AR, and cloud gaming technologies, fostering Pan-African collaboration with fellow African gaming organisations, global competitiveness through supporting African teams and players in international competitions and encouraging social impact by utilising gaming for social change, education, and community development.

African Gaming organisations also need to come together as national associations into federations which then can become members of the International Esports Federation (IESF) and the African Confederation of Digital Sports (ACDS) which are intentional about growing and regulating the African Gaming industry.

Katika uzoefu wako kama mchezaji na kiongozi wa tasnia, ni maeneo gani muhimu unayoamini mashirika ya michezo ya kubahatisha ya Kiafrika yanapaswa kuzingatia ili kukuza ukuaji na maendeleo endelevu kwa muda mrefu?

Mashirika ya michezo ya kubahatisha ya Kiafrika yanapaswa kuzingatia, kwanza kabisa, maendeleo ya miundombinu yaani kuboresha muunganisho wa intaneti, kumbi za michezo ya kubahatisha, na upatikanaji wa vifaa, ukuzaji wa vipaji kupitia kuanzisha programu za mafunzo, warsha, na mipango ya ushauri, kujenga jamii kupitia kuunda majukwaa ya mtandaoni, vikao na. jumuiya za mitandao ya kijamii kwa wachezaji, uundaji wa maudhui ya ndani kupitia kuendeleza michezo inayoonyesha utamaduni wa Kiafrika, historia na mandhari, ushirikiano na ushirikiano na wasanidi wa michezo, wachapishaji na mashirika ya michezo.

Ni muhimu pia kwa mashirika ya michezo ya Kiafrika kuunda miundo endelevu ya biashara na njia za mapato kupitia usajili, utangazaji, ufadhili, uvumbuzi na R&D katika AI, VR/AR, na teknolojia za uchezaji wa wingu, kukuza ushirikiano wa Pan-Afrika na mashirika ya michezo ya kubahatisha ya Kiafrika, kimataifa. ushindani kupitia kuunga mkono timu na wachezaji wa Kiafrika katika mashindano ya kimataifa na kuhimiza athari za kijamii kwa kutumia michezo ya kubahatisha kwa mabadiliko ya kijamii, elimu, na maendeleo ya jamii.

Mashirika ya Michezo ya Kiafrika pia yanahitaji kukusanyika kama vyama vya kitaifa katika mashirikisho ambayo yanaweza kuwa wanachama wa Shirikisho la Kimataifa la Michezo ya Michezo (IESF) na Shirikisho la Michezo ya Kidijitali la Afrika (ACDS) ambalo lina nia ya kukuza na kudhibiti tasnia ya Michezo ya Kiafrika. Gaming industry.

Advancing South Africa's Gambling Landscape: A Vision for Regulation and Growth

You’ve previously discussed the regulation of the gambling industry in South Africa, highlighting crucial aspects, including the need for a well-defined regulatory framework for online gambling. Could you share more about your thoughts on this?

Well, I agree 100%. I strongly believe that the current regulation must evolve beyond its restrictive stance on online gambling. As it stands, online gaming is essentially treated as illegal, and a lot of it is forced into the “sports betting” category to circumvent these limitations. But the reality is that we’re part of a global industry. Our market is vast and varied, with o erings that mirror other established markets. A well-regulated framework would provide multiple benefits: it would ensure that reputable operators thrive while keeping out unlicensed or unscrupulous ones. Such regulations would also bring in fair taxation, creating a level playing field for all operators. Essentially, it’s about building a sustainable environment that protects the industry and players alike.

Some regulators have pointed out that the delay in regulating online gambling in South Africa is due to the existing infrastructure, which was initially set up for retail and o line gaming. Given the rapid advancement of technology, what are your thoughts on this?

You’re absolutely right – technology is here to stay, and we must embrace that reality. The original regulations were crafted with retail bookmakers and physical gambling venues in mind, which means they don’t account for the dynamic and fast-paced advancements in technology. This traditional model doesn’t fit today’s environment, where new software and updates are released on an almost bi-weekly basis. The rigidity of the current regulations stifles the industry’s ability to innovate and adapt. To remain competitive and fair on a global scale, we need to overhaul these regulations, recognising the rapid digital shift and creating frameworks that accommodate modern standards and technologies.

Hapo awali ulijadili usawazishaji wa sekta ya kamari nchini Afrika Kusini, ukiangazia vipengele muhimu, ikiwa ni pamoja na hitaji la mfumo uliobainishwa wa usawazishaji wa kamari mtandaoni. Je, unaweza kushiriki zaidi kuhusu mawazo yako kuhusu hili?

Naam, nakubali 100%. Ninaamini kwa dhati kwamba sheria ya sasa lazima ibadilike zaidi ya msimamo wake wa kuzuia kamari mtandaoni. Kama ilivyo sasa, michezo ya kubahatisha mtandaoni kimsingi inachukuliwa kuwa ni kinyume cha sheria, na mingi inalazimishwa katika kitengo cha "kamari ya michezo" ili kukwepa vikwazo hivi. Lakini ukweli ni kwamba sisi ni sehemu ya tasnia ya kimataifa. Soko letu ni kubwa na tofauti, na matoleo ambayo yanaakisi masoko mengine yaliyoanzishwa. Mfumo uliodhibitiwa vyema utatoa manufaa mengi: ungehakikisha kwamba maopereta mashuhuri wanastawi huku wakiwazuia wasio na leseni au wasio waaminifu. Kanuni kama hizo pia zitaleta ushuru wa haki, na kuunda uwanja sawa kwa maopereta wote. Kimsingi, ni juu ya kujenga mazingira endelevu ambayo yanalinda tasnia na wachezaji sawa.

Baadhi ya wadhibiti wameeleza kuwa kuchelewa kusawazisha kamari mtandaoni nchini Afrika Kusini kunatokana na miundombinu iliyopo, ambayo awali iliwekwa kwa ajili ya michezo ya kubahatisha ya rejareja na nje ya mtandao. Kwa kuzingatia maendeleo ya haraka ya teknolojia, nini maoni yako juu ya hili?

Uko sahihi kabisa - teknolojia iko hapa, na lazima tukubali ukweli huo. Kanuni za asili ziliundwa kwa kuzingatia watengenezaji fedha wa reja reja na kumbi za kucheza kamari, ambayo ina maana kwamba hazizingatii maendeleo yanayobadilika na ya haraka katika teknolojia. Mfano huu wa kitamaduni hauendani na mazingira ya leo, ambapo programu mpya na sasisho hutolewa karibu kila wiki. Ugumu wa kanuni za sasa hukandamiza uwezo wa tasnia wa kubuni na kuzoea. Ili kusalia kuwa na ushindani na haki katika kiwango cha kimataifa, tunahitaji kurekebisha kanuni hizi, kwa kutambua mabadiliko ya haraka ya kidijitali na kuunda mifumo inayoafiki viwango na teknolojia za kisasa.

“ While it’s true that the scale may not be as large as land-based casinos, the jobs created in the online space are often more skill-based, providing a di erent kind of value.

Some argue that legalising internet gambling could result in job losses. Do you agree?

Not at all. In fact, online gaming is a significant job creator. Just look at the employment numbers for major players like Betway or Hollywood Bets – both employ hundreds of people here in South Africa to keep operations running smoothly. While it’s true that the scale may not be as large as land-based casinos, the jobs created in the online space are often more skill-based, providing a di erent kind of value. These positions contribute to workforce development, requiring continuous training, which upskill individuals in tech, data analysis, customer support, and more. So, while the types of jobs may di er, online gaming o ers quality employment opportunities that uplift and develop talent within the country.

For clarity, it seems that interactive gaming is still a contentious area in regulation, while other forms of online gambling, like sports betting, are permitted. Could you clarify this?

Certainly. Currently, South African law allows two specific types of online gambling: lotteries, which are governed by the Lotteries Act, and sports betting, which is entirely legal. There’s also a somewhat unique category known as "other contingencies," allowing for fixed-odds betting on various outcomes, like a spin on a roulette wheel, for example, where the odds and payouts are predetermined. While this framework allows us to operate within the confines of the law, it’s not ideal for fostering a comprehensive and competitive online gaming environment. Ideally, a fully regulated online casino sector would serve the country better. Currently, we can o er some fixed-odds slots and similar products, but this is a limited substitute for a more robust, well-defined online gaming framework.

Wengine wanahoji kuwa kuhalalisha kamari kwenye mtandao kunaweza kusababisha upotevu wa kazi. Je, unakubali?

Hapana. Kwa kweli, michezo ya kubahatisha mtandaoni ni kiunda kazi muhimu. Angalia tu nambari za ajira kwa wachezaji wakuu kama vile Betway au Hollywood Betszote zinaajiri mamia ya watu hapa Afrika Kusini ili kufanya shughuli ziende vizuri. Ingawa ni kweli kwamba kiwango kinaweza kisiwe kikubwa kama kasinon za ardhini, kazi zinazoundwa kwenye nafasi ya mtandaoni mara nyingi hutegemea ujuzi zaidi, na kutoa aina tofauti ya thamani. Nafasi hizi huchangia katika ukuzaji wa wafanyikazi, wanaohitaji mafunzo endelevu, ambayo yanaboresha ustadi wa watu binafsi katika teknolojia, uchambuzi wa data, usaidizi kwa wateja na zaidi. Kwa hivyo, ingawa aina za kazi zinaweza kutofautiana, michezo ya kubahatisha mtandaoni inatoa fursa bora za ajira ambazo huinua na kukuza talanta nchini.

Kwa uwazi, inaonekana kwamba michezo shirikishi bado ni eneo lenye utata katika usawazishaji, ilhali aina nyingine za kamari mtandaoni, kama vile kamari ya michezo, zinaruhusiwa. Unaweza kufafanua hili?

Hakika. Kwa sasa, sheria ya Afrika Kusini inaruhusu aina mbili mahususi za kamari mtandaoni: bahati nasibu, ambayo inasimamiwa na Sheria ya Bahati Nasibu, na kamari ya michezo, ambayo ni halali kabisa. Pia kuna kategoria ya kipekee inayojulikana kama "dharura zingine," inayoruhusu kuweka dau za matumaini yasiyobadilika kwenye matokeo mbalimbali, kama vile mzunguko kwenye gurudumu la roulette, kwa mfano, ambapo uwezekano na malipo yameamuliwa mapema. Ingawa mfumo huu unaturuhusu kufanya kazi ndani ya mipaka ya sheria, sio bora kwa kuendeleza mazingira ya michezo ya kubahatisha ya mtandaoni na ya kina. Kimsingi, sekta ya kasino mtandaoni iliyodhibitiwa kikamilifu ingehudumia nchi vyema zaidi.

In your view, what’s the primary obstacle preventing the regulation of interactive gaming?

It largely comes down to the willingness of the various regional and national boards to come together and establish a unified framework. Progress has been made; there have been draft laws and discussions, but no concrete action yet. After the upcoming elections, there’s potential for more focus on this issue. Ultimately, the government needs to make a decisive choice on whether to align with the European model, which has proven e ective or find another path. The delay is partly due to the need for alignment among stakeholders –from regulators to operators – to create a cohesive, enforceable framework.

The push for regulation has been ongoing for quite some time now. In your opinion, why has it taken so long?

I think a significant factor was the initial resistance from the land-based industry. For a long time, traditional operators were apprehensive about online gaming, fearing it would cannibalise their market. But the landscape has shifted – today, almost every major land-based casino also has an online presence, demonstrating that these sectors can coexist and even complement one another. Additionally, the Department of Trade and Industry has been cautious, prioritising responsible gaming and expressing concerns over potential risks associated with online gambling. However, I believe that with e ective regulation and control, problem gambling can be managed. It’s up to regulatory bodies to work with operators, educate players and implement responsible gaming practices to ensure safety in the online space.

In terms of player protection, what measures do you believe should be part of the legal framework to ensure responsible gaming?

Player education and proactive regulation are essential. Reputable online operators in South Africa already prioritise responsible gaming, but they’re limited by what the law currently requires. If we’re serious about protecting players, regulations need to mandate a higher standard across the board. For example, deposit limits are a critical feature that should be enforced. Some operators voluntarily include these controls, but they should be mandatory and built directly into the software that operators use. By setting consistent standards for responsible gaming tools like deposit limits and time-out features, we can ensure that players are safeguarded, and operators are accountable. This isn’t just about compliance – it’s about building a responsible and sustainable industry for everyone.

While it’s true that the scale may not be as large as land-based casinos, the jobs created in the online space are often more skill-based, providing a di erent kind of value. "

Kwa sasa, tunaweza kutoa nafasi za matumaini yasiyobadilika na bidhaa zinazofanana, lakini hii ni kibadala kidogo cha mfumo thabiti zaidi wa michezo ya kubahatisha mtandaoni.

Kwa maoni yako, ni kikwazo gani cha msingi kinachozuia usawazishaji wa michezo shirikishi?

Kwa kiasi kikubwa inategemea nia ya bodi mbalimbali za kikanda na kitaifa kuja pamoja na kuanzisha mfumo wa umoja. Maendeleo yamepatikana; kumekuwa na rasimu ya sheria na majadiliano, lakini hakuna hatua madhubuti bado. Baada ya uchaguzi ujao, kuna uwezekano wa kuzingatia zaidi suala hili. Hatimaye, serikali inahitaji kufanya uamuzi madhubuti wa kupatana na mtindo wa Uropa, ambao umeonyesha ufanisi au kutafuta njia nyingine. Ucheleweshaji huo kwa kiasi fulani unatokana na hitaji la upatanishi kati ya washikadau - kutoka kwa wadhibiti hadi maopereta - ili kuunda mfumo wa kushikamana, unaotekelezeka.

Msukumo wa usawazishaji umekuwa ukiendelea kwa muda mrefu sasa. Kwa maoni yako, kwa nini imechukua muda mrefu?

Nadhani sababu kuu ilikuwa upinzani wa awali kutoka kwa sekta ya ardhi. Kwa muda mrefu, maopereta wa kitamaduni walikuwa na hofu kuhusu michezo ya kubahatisha mtandaoni, wakihofia kuwa inaweza kula soko lao. Lakini mandhari yamebadilika - hivi leo, karibu kila kasino kuu ya ardhini pia ina uwepo mtandaoni, inayoonyesha kuwa sekta hizi zinaweza kuishi pamoja na hata kukamilishana. Zaidi ya hayo, Idara ya Biashara na Viwanda imekuwa makini, ikiweka kipaumbele katika michezo ya kubahatisha inayowajibika na kueleza wasiwasi kuhusu hatari zinazoweza kuhusishwa na kucheza kamari mtandaoni. Walakini, ninaamini kuwa kwa usawazishaji na usawazishaji mzuri, shida ya kamari inaweza kudhibitiwa. Ni juu ya mashirika ya usawazishaji kufanya kazi na maopereta, kuelimisha wachezaji na kutekeleza mazoea ya uwajibikaji ya michezo ya kubahatisha ili kuhakikisha usalama katika nafasi ya mtandaoni.

Kwa upande wa ulinzi wa wachezaji, ni hatua gani unaamini zinapaswa kuwa sehemu ya mfumo wa kisheria ili kuhakikisha uchezaji wa kuwajibika?

Nadhani sababu kuu ilikuwa upinzani wa awali kutoka kwa sekta ya ardhi. Kwa muda mrefu, maopereta wa kitamaduni walikuwa na hofu kuhusu michezo ya kubahatisha mtandaoni, wakihofia kuwa inaweza kula soko lao. Lakini mandhari yamebadilika - hivi leo, karibu kila kasino kuu ya ardhini pia ina uwepo mtandaoni, inayoonyesha kuwa sekta hizi zinaweza kuishi pamoja na hata kukamilishana. Zaidi ya hayo, Idara ya Biashara na Viwanda imekuwa makini, ikiweka kipaumbele katika michezo ya kubahatisha inayowajibika na kueleza wasiwasi kuhusu hatari zinazoweza kuhusishwa na kucheza kamari mtandaoni. Walakini, ninaamini kuwa kwa usawazishaji na usawazishaji mzuri, shida ya kamari inaweza kudhibitiwa. Ni juu ya mashirika ya usawazishaji kufanya kazi na maopereta, kuelimisha wachezaji na kutekeleza mazoea ya uwajibikaji ya michezo ya kubahatisha ili kuhakikisha usalama katika nafasi ya mtandaoni.

Martin Sack

Founder and Director of Brainstorm Online

Shaping the Narrative:

Insights into Corporate Communications and Responsible Gaming

kuu wa Kitengo cha Mawasiliano wa Kampuni ya SportPesa hivi karibuni aliketi na jarida la iGaming AFRIKA. Katika mazungumzo haya ya kipekee, Sabrina anajikita katika kuoanisha mikakati ya mawasiliano na malengo ya chapa, kukuza taswira nzuri kwa tasnia ya kamari ya michezo, na kukabiliana na changamoto

ama Mkuu wa Mawasiliano ya Kampuni, unahakikishaje kuwa mikakati ya mawasiliano inawiana na malengo makuu ya chapa na inaendana na walengwa wake mbalimbali nchini Tanzania na Afrika

Ili kuhakikisha kuwa mikakati yetu ya mawasiliano inaendana na malengo ya chapa na walengwa wetu, tunafanya utafiti wa kina wa hadhira ili kuelewa wanapendelea nini na kujua tofauti za kitamaduni. Tunaandaa ujumbe na maudhui yetu kuendana na makundi mbalimbali ya watu, ili kuleta matokeo chanya. Kwa kutumia uchanganuzi wa data, tunaweza kupima ufanisi wa kampeni zetu na kufanya maamuzi yanayotokana na taarifa hizi ili kuboresha mawasiliano yetu.

Zaidi ya hayo, tunatumia njia mbalimbali za mawasiliano, tukichanganya vyombo vya habari na njia za kidijitali ili kufikia hadhira yetu ipasavyo. Hii ni pamoja na mitandao ya kijamii, mauzo kupitia barua pepe, ujumbe mfupi wa simu, vyombo vya habari vya kuchapisha, na mahusiano ya umma. Kwa kuelewa tofauti za kitamaduni na kuzingatia ujumbe wa chapa, tunaweza kujenga uhusiano mzuri na walengwa wetu na kufikia

e, mawasiliano ya dharura yana nafasi gani katika tasnia ya ubashiri wa michezo, na unaitayarishaje timu yako kusimamia changamoto za mahusiano ya umma au masuala yanayoweza kujitokeza?

Mawasiliano ya dharura ni muhimu katika sekta ya michezo ya kubahatisha, kwani yanaweza kuathiri sifa ya chapa na kuathiri mtazamo mzima wa tasnia ya michezo ya kubashiri. Tunatayarisha timu yetu kwa kupitia mazoezi ya mara kwa mara ya mawasiliano ya dharura, Kuandaa mipango endapo kutatokea vikwazo kwenye mawasiliano, na

e, ni kwa namna gani unaweka usawa katika masuala ya kisheria na udhibiti katika mawasiliano yenu huku ukizingatia uwazi na uaminifu

Ili kukidhi mahitaji ya kisheria na udhibiti katika mawasiliano yetu, tuna mikakati kadhaa inayohakikishia uwazi na uaminifu kwa wateja wetu. Kwanza, tunafanya kazi kwa ukaribu na timu yetu ya wanasheria ili kuhakikisha kwamba mawasiliano yetu yote yanafwata sheria na kanuni husika. Tunaepuka matumizi ya maneno magumu ya kisheria na kuandaa ujumbe wenye uwazi na uliokamilika. Pili, tunatanguliza uwazi kwa kufanya vigezo na masharti yetu kupatikana kwa urahisi na kueleweka. Tunaonyesha waziwazi na kwa ufupi taarifa muhimu, kama vile kodi mbalimbali na sera zinazohusu miamala.

Pia tunasimamia uwajibikaji katika ubashiri wa michezo kwa kutoa taarifa kwa wateja wetu kuhusu uchaguzi wa kujiondoa katika michezo hii na kuwa na ukomo wa matumizi ya pesa. Mwisho, tunazingatia kuwa na mawasiliano ya wazi na wateja wetu kwa kuwafahamisha kuhusu mabadiliko au maboresho yoyote, na kwa kutoa huduma bora kwa wateja. Kwa kufanya hivi, tunajenga uaminifu na kukuza mahusiano ya amoja na michezo ya kubahatisha kukabiliwa na ukaguzi wa udhibiti katika nchi nyingi, ni kwa jinsi gani mahusiano ya umma yana umuhimu katika kukuza taswira chanya ya sekta hii, na ni mipango

Mahusiano ya umma ni muhimu katika kutengeneza taswira ya sekta ya michezo ya kubahatisha. Kwa kushiriki kikamilifu na wadau muhimu, kama vile wasimamizi, vyombo vya habari, na umma, tunaweza kuondoa dhana potofu na kutazama mchango chanya wa sekta hii. Tunahamasisha kuhusu kucheza kwa uwajibikaji, kusaidia jamii zinazotuzunguka na tunadumisha mahusiano na vyombo vya habari.

As Chairperson of the Tanzania Sports Betting Association, what are the key priorities for the organisation, and how do you plan to advocate for the industry's growth and responsible gaming practises?

The key priorities for the Tanzania Sports Betting Association are to promote responsible gaming through various initiatives, such as self-exclusion programmes, deposit limits, and responsible gambling education campaigns.

Advocate for fair and equitable regulations by providing insights, recommendations, and industry best practises. We continue to advocate for clear, consistent, and fair regulations that promote innovation and consumer protection, and foster industry collaboration regardless of competition.

We educate the public about the positive contributions of the sports betting industry, such as tax revenue generation, job creation, and support for sports. We believe by working together with industry stakeholders and regulatory authorities, we can create a sustainable and thriving sports betting industry in Tanzania.

Zaidi ya hayo, tunazingatia uwazi na uwajibikaji kwa kufuata kanuni na kutoa huduma bora kwa wateja, kwa lengo ni kujenga sifa nzuri kwa sekta hii na kuhakikisha ukuaji wake ni endelevu.

Kama Mwenyekiti wa Umoja wa Kampuni za Michezo ya Kubahatisha Tanzania, ni vipaumbele gani muhimu vya shirika, na ni kwa namna gani utatetea ukuaji wa tasnia na uwajibikaji katika ubashiri wa michezo?

Vipaumbele muhimu vya Umoja wa Kampuni za Michezo ya Kubahatisha Tanzania, ni kuhamasisha kucheza kwa uwajibikaji kupitia mipango mbalimbali, kama vile programu za kujiondoa katika michezo hii, kuweka ukomo wa matumizi ya pesa, na kampeni za elimu ya kucheza kwa uwajibikaji katika Michezo ya kubahatisha.

Kutetea haki na usawa katika kanuni kwa kutoa ufahamu, mapendekezo, na mbinu bora za sekta. Tunaendelea kutetea kanuni, thabiti na zenye usawa zinazokuza uvumbuzi na kulinda watumiaji, vilevile kukuza ushirikiano wa sekta bila kujali ushindani.

Tunaelimisha umma kuhusu mchango wa sekta ya michezo ya kubahatisha, kama vile kuongeza mapato yatokanayo na kodi, kutengeneza nafasi za ajira na kukuza michezo. Tunaamini kwa kufanya kazi pamoja na wadau wa tasnia na mamlaka za udhibiti, tunaweza kuunda sekta endelevu ya michezo ya kubahatisha na yenye ustawi nchini Tanzania.

What role does the Tanzania Sports Betting Association play in shaping policies and regulations, and how do you engage with stakeholders to ensure a favourable business environment for operators and customers alike?

The Tanzania Sports Betting Association plays a crucial role in shaping policies and regulations that govern the industry. We engage with regulatory authorities to provide insights, recommendations, and industry best practises. By fostering open dialogue and collaboration with stakeholders, we aim to create a favourable business environment that promotes innovation, competition, and consumer protection.

Some of the ways we engage with stakeholders include:

Regular Meetings and Consultations: We organise regular meetings and consultations with regulatory authorities to discuss industry trends, emerging issues, and potential regulatory changes.

Policy Submissions: We submit policy papers and recommendations to regulatory authorities on various issues, such as licencing, taxation, and responsible gaming.

Industry Workshops and Conferences: We organise workshops and conferences to educate stakeholders about industry best practises, regulatory developments, and responsible gaming.

Public Awareness Campaigns: We collaborate with regulatory authorities to launch public awareness campaigns to educate the public about the benefits of regulated sports betting and the importance of responsible gaming.

Umoja wa Kampuni za Michezo ya Kubahatisha Tanzania, una jukumu gani katika kuunda sera na kanuni, na unashirikiana vipi na wadau ili kuhakikisha mazingira mazuri ya biashara kwa waendeshaji pamoja na wateja?

Chama cha Michezo ya Kubahatisha Tanzania kina jukumu muhimu katika kuunda sera na kanuni zinazoongoza sekta hii. Tunashirikiana na mamlaka za udhibiti ili kutoa maarifa, mapendekezo na mbinu bora za sekta. Kwa kuendeleza mazungumzo ya wazi na ushirikiano na washikadau, tunalenga kuweka mazingira mazuri ya biashara ambayo yanakuza uvumbuzi, ushindani na ulinzi wa watumiaji.

Baadhi ya njia tunazoshirikiana na wadau ni pamoja na:

Mikutano na Mashauriano ya Kawaida: Tunapanga mikutano na mashauriano ya mara kwa mara na mamlaka za udhibiti ili kujadili mienendo ya sekta, masuala yanayoibuka na mabadiliko yanayoweza kutokea ya udhibiti.

Mawasilisho ya Sera: Tunawasilisha karatasi za sera na mapendekezo kwa mamlaka zinazosimamia masuala mbalimbali, kama vile utoaji leseni, ushuru na uchezaji wa kuwajibika.

Warsha na Mikutano ya Kiwanda: Tunapanga warsha na makongamano ili kuelimisha wadau kuhusu mbinu bora za sekta, maendeleo ya udhibiti na uchezaji wa kuwajibika.

Kampeni za Uhamasishaji kwa Umma: Tunashirikiana na mamlaka za udhibiti ili kuzindua kampeni za uhamasishaji umma ili kuelimisha umma kuhusu manufaa ya kamari ya michezo iliyodhibitiwa na umuhimu wa michezo ya kubahatisha inayowajibika.

Sabrina Msuya

Head of Corporate Communications, SportPesa Tanzania

In a highly competitive market, how do you and your team ensure excellent customer service and maintain customer loyalty, especially in an industry like sports betting where the user experience is key?

Customer service is at the heart of SportPesa’s operations, as user experience is paramount in sports betting. We invest in training for our service teams, ensuring they understand customer needs and prioritise satisfaction. Additionally, loyalty programmes and personalised communication strategies help us retain customers and nurture long-term relationships.

With the increasing shift to digital platforms, how do you leverage communication channels and technology to enhance customer engagement and interaction in the gaming industry?

The increasing shift to digital platforms has revolutionised the way we engage with customers in the gaming industry. We leverage various digital channels, including social media, mobile apps, email marketing, and live chat, to enhance customer engagement and interaction. By utilising data analytics, we can tailor our communication strategies to individual preferences. However, we also recognise the importance of traditional communication channels. We maintain a physical presence through other traditional channels and call centres to cater to customers who prefer offline interactions. Additionally, we use SMS and email notifications to reach a wider audience, ensuring that no one is left behind. By combining digital and traditional approaches, we can effectively engage with a diverse customer base, creating seamless and inclusive customer experience.

Katika soko lenye ushindani wa hali ya juu, wewe na timu yako mnahakikisha vipi huduma bora kwa wateja na kudumisha uaminifu kwa wateja, hasa katika tasnia kama vile kuweka kamari kwenye michezo ambapo uzoefu wa mtumiaji ni muhimu?

Huduma kwa wateja ndiyo kiini cha shughuli za SportPesa, kwa kuwa uzoefu wa mtumiaji ni muhimu katika kamari ya michezo. Tunawekeza katika mafunzo kwa timu zetu za huduma, kuhakikisha zinaelewa mahitaji ya wateja na kutanguliza kuridhika. Zaidi ya hayo, mipango ya uaminifu na mikakati ya mawasiliano ya kibinafsi hutusaidia kuhifadhi wateja na kukuza uhusiano wa muda mrefu.

What trends do you see shaping the future of corporate communications in the sports betting sector, and how can one stay ahead of these changes?

The future of corporate communications in the sports betting sector is being shaped by several key trends, including data-driven insights, AI and automation, social media, video content, and ethical communication. By leveraging these trends, businesses can enhance customer engagement, build brand awareness, and maintain a positive reputation.

To stay ahead of these changes, businesses should embrace technology, utilise data-driven insights, foster strong relationships with influencers, prioritise customer experience, and stay updated on industry trends. By adapting to the evolving landscape of corporate communications, businesses can effectively navigate the challenges and opportunities in the sports betting sector.

Kwa kuongezeka kwa mabadiliko ya mifumo ya kidijitali, unawezaje kutumia njia na teknolojia ya mawasiliano ili kuboresha ushiriki wa wateja na mwingiliano katika tasnia ya michezo ya kubahatisha?

Kuongezeka kwa mabadiliko ya mifumo ya kidijitali kumebadilisha jinsi tunavyoshirikiana na wateja katika sekta ya michezo ya kubahatisha. Tunatumia njia mbalimbali za kidijitali, ikiwa ni pamoja na mitandao ya kijamii, programu za simu, uuzaji wa barua pepe na gumzo la moja kwa moja, ili kuboresha ushiriki na mwingiliano wa wateja. Kwa kutumia uchanganuzi wa data, tunaweza kurekebisha mikakati yetu ya mawasiliano kulingana na mapendeleo ya mtu binafsi.

Hata hivyo, tunatambua pia umuhimu wa njia za jadi za mawasiliano. Tunadumisha uwepo wetu kupitia chaneli zingine za kitamaduni na vituo vya kupiga simu ili kuhudumia wateja wanaopendelea mwingiliano wa nje ya mtandao. Zaidi ya hayo, tunatumia arifa za SMS na barua pepe kufikia hadhira pana zaidi, ili kuhakikisha kwamba hakuna mtu anayesalia nyuma. Kwa kuchanganya mbinu za kidijitali na za kitamaduni, tunaweza kujihusisha vilivyo na msingi wa wateja mbalimbali, na kutengeneza uzoefu usio na mshono na unaojumuisha wateja.

Je, ni mienendo gani unayoona ikichagiza mustakabali wa mawasiliano ya kampuni katika sekta ya kamari ya michezo, na mtu anawezaje kusalia mbele ya mabadiliko haya?

Mustakabali wa mawasiliano ya kampuni katika sekta ya kamari ya michezo unachangiwa na mitindo kadhaa muhimu, ikiwa ni pamoja na maarifa yanayotokana na data, AI na otomatiki, mitandao ya kijamii, maudhui ya video na mawasiliano ya kimaadili. Kwa kutumia mitindo hii, biashara zinaweza kuimarisha ushiriki wa wateja, kujenga ufahamu wa chapa, na kudumisha sifa nzuri.

Ili kukaa mbele ya mabadiliko haya, biashara zinapaswa kukumbatia teknolojia, kutumia maarifa yanayotokana na data, kukuza uhusiano thabiti na washawishi, kutanguliza uzoefu wa wateja, na kusasishwa kuhusu mitindo ya tasnia. Kwa kukabiliana na mazingira yanayoendelea ya mawasiliano ya kampuni, biashara zinaweza kukabili changamoto na fursa katika sekta ya kamari ya michezo.

“ The future of corporate communications in the sports betting sector is being shaped by several key trends,

including data-driven insights, AI and automation, social media, video content, and ethical communication.

Kwa uzoefu wako, ni changamoto zipi kubwa zinazoikabili tasnia ya michezo ya kubahatisha nchini Tanzania, na unaonaje jukumu lako katika Umoja wa Kampuni za Michezo ya Kubahatisha Tanzania unasaidia kutatua changamoto hizi?

Moja ya changamoto kubwa inayokabili sekta ya michezo ya kubahatisha Tanzania ni ukosefu wa ufahamu kwa umma na uelewa juu ya sekta hii. Watu wengi bado hutazama shughuli za michezo ya kubahatisha kwa mtazamo hasi. Ili kukabiliana na hili, Umoja wa Kampuni za Michezo ya Kubahatisha Tanzania, unafanya kazi kwa bidii kuelimisha umma juu ya mchango wa sekta hii katika pato la taifa kutokana na kodi, kutengeneza nafasi za ajira, mchango katika kukuza michezo na shughuli za kijamii.

Changamoto nyingine kubwa ni kuenea kwa shughuli haramu za ubashiri wa michezo na zisizo simamiwa kisheria. Waendeshaji wa shughuli hizi mara nyingi hufanya kazi bila kufuata kanuni zozote, na kusababisha ushindani usio wa haki na kuumiza watumiaji. Umoja huu unafanya kazi kwa karibu na mamlaka za udhibiti ili kupambana na shughuli hizi haramu na kukuza michezo ya kubahatisha kwa njia ya uwajibikaji.

Kwa kuongezea, kutokuwa na uhakika katika udhibiti kunaweza kuzuia ukuaji wa sekta. Ili kukabiliana na hili, Umoja unashirikiana na wadhibiti ili kutoa mapendekezo ya kuunda mazingira yanayofaa ya udhibiti. Kwa kuwa na majadiliano ya wazi na ushirikiano, tunalenga kuhakikisha kuwa kanuni ni za haki, wazi na zinakuza uvumbuzi.

Kama Mwenyekiti wa Umoja wa Kampuni za Michezo ya Kubahatisha Tanzania, nimejipanga kukabiliana na changamoto hizi na kukuza ukuaji wa sekta hii. Kwa kutetea uwajibikaji katika ubashiri wa michezo, kushirikiana na wadau, na kuelimisha umma, tunaweza kuunda tasnia endelevu na inayostawi ya michezo ya kubahatisha nchini Tanzania.

Our Hist y:

ounded with a vision to elevate the iGaming conversation in Africa, iGaming AFRIKA embarked on its journey in [year]. Over the years, we have cultivated a rich history marked by insightful reporting, industry-shaping interviews, and a dedication to fostering a deeper understanding of the iGaming landscape. One of the key milestones is our commitment to reaching the entire continent with our content. Our journey with the iGaming AFRIKA magazine—a ground-breaking initiative that is quickly becoming the cornerstone of our commitment to providing localized, Africa-centric content.

Why Ch se iGaming

AFRIKA:

istinguishing ourselves from the norm, we here at iGaming AFRIKA stand out not merely for the content we deliver but, more importantly, for the distinctive manner in which we approach reporting. At the heart of this distinctiveness lies our team of dedicated professionals, a collective force fuelled by a passion for iGaming and a commitment to journalistic excellence. Beyond the conventional boundaries of reporting, we delve into the intricacies of the iGaming space, presenting our readers with a depth of insight that surpasses surface-level narratives.

Moreover, our network of industry insiders, cultivated over time, enables us to go beyond the obvious and access exclusive perspectives, insider knowledge, and behind-the-scenes narratives that add a layer of richness to our coverage.

The iGaming AFRIKA Visi :

mbedded within the foundational principles of iGaming AFRIKA lies an unwavering commit ment—an earnest pledge to ascend to the pinnacle of iGaming journalism in Africa and stand as the undis puted leader within the continent. This commitment is not merely a proclamation but a deeply rooted vision that propels us forward, steering our endeavours toward a future where our platform goes beyond its current stand ing. In this envisioned future, iGaming AFRIKA emerges as the unparalleled primary source of information, a beacon that illuminates the iGaming landscape across the African continent.

Our vision extends beyond the dissemination of news; it encompasses a holistic role where we become architects of industry dialogue. We see ourselves as catalysts, shap ing and influencing conversations, trends, and narratives that define the contours of the iGaming sector. By assuming a central role in industry discourse, we aim to foster a community where knowledge flows seamlessly, innovations are celebrated, and challenges are met with collective solutions. In this envisioned future, our platform becomes more than a news provider—it becomes a dynamic hub that facilitates a robust exchange of ideas, insights, and expertise, fostering an ecosystem that propels the growth and maturation of the iGaming sector on the African continent.

Uniqueness Redefined:

iGaming has become a global phenomenon, and our unwavering dedication to delivering localized, Africa-centric content is the cornerstone of our commitment. It ensures that our readers not only stay abreast of the latest developments in the dynamic realm of iGaming but also receive news and insights meticulously tailored to the unique intricacies and vibrant nuances that define the African iGaming landscape. By maintaining a steadfast focus on the specific dynamics and diverse facets of the African gaming industry, we go beyond the surface, providing a comprehensive and insightful understanding of the challenges, innovations, and opportunities that shape the ever-evolving iGaming sector within the African continent. In essence, our approach transcends the globalized norm, allowing our readers to engage with content that resonates with the rich tapestry of Africa's gaming culture and industry trends.

The Best in Africa:

s the premier iGaming media publication in Africa, we take pride in being recognized as the best in our field. Our dedication to journalistic integrity, timeliness, and the highest editorial standards has garnered the trust of industry stakeholders, making iGaming AFRIKA the go-to platform for the latest and most reliable iGaming news on the continent. In a world where iGaming is constantly evolving, iGaming AFRIKA remains steadfast in its mission to inform,

Playtech’s Visionary Edge: Simon Munsamy

Shares Playtech’s Path Forward in Africa

With his extensive experience and industry insights, Simon Munsamy, Managing Director at Playtech, will drive Playtech's expansion strategy in the region, fostering closer ties with partners and driving growth. His leadership will be instrumental in shaping Playtech’s vision for the African market.

“Playtech is a leading platform, content, and services provider in the gambling industry, and I am excited to be a part of their expansion into the African market,” said Simon Munsamy.

Simon will focus on enhancing partnerships and establishing a robust presence in various jurisdictions across the African continent. His expertise will enable Playtech to deliver exceptional gaming experiences to the African audience, further solidifying its position as a market leader.

“Playtech needs no introduction. They have always been at the forefront when it comes to innovation and changing the landscape in the gambling industry. I firmly believe, as a product man myself, that they have great content to be a massive success in Africa,” added Simon.

Simon and his team aim to strengthen the company’s foothold in the African market, as they recognise the immense potential for growth and expansion with the region. Join us as Simon Munsamy, shares his journey, insights and vision for Playtech with iGaming AFRIKA.

Can you tell us about your journey and how you got involved with the gaming industry?

My journey in the gambling industry started early, influenced by my mother’s 17-year career in the field. This year marks my 18th year in the industry, and I have no regrets about the path I've taken. Growing up close to the racecourse now known as Hollywoodbets Greyville, horse racing played a significant role in my family’s life.

I started as a bookmaker clerk immediately after high school. Despite earning a modest salary, I thoroughly enjoyed printing bet slip tickets for clients and soon became a punter myself. At that time, horse racing was a major betting activity, unlike today's focus on crash and casino games. The thrill of cheering my horse past the finish line truly something special. I became so immersed in horse racing that my knowledge turned into an encyclopaedia of horse racing data and form. This expertise eventually made me a profitable punter, enabling me to finance my first degree, which I pursued part-time while working, using my winnings from betting on horses and sports. Although I made mistakes, I was fortunate to have excellent mentors and managers who guided me and helped me learn and avoid repeating those mistakes.

Na uzoefu wake wa kina na maarifa ya tasnia, Simon Munsamy, Mkurugenzi Mkuu katika Playtech, ataendesha mkakati wa upanuzi wa Playtech katika eneo hili, na kukuza uhusiano wa karibu na washirika na kukuza ukuaji. Uongozi wake utakuwa muhimu katika kuunda maono ya Playtech kwa soko la Afrika.

"Playtech ni jukwaa linaloongoza, maudhui, na mtoaji huduma katika tasnia ya kamari, na mimi niko na furaha kuwa sehemu ya upanuzi wao katika soko la Afrika,” alisema Simon Munsamy.

Simon atazingatia kuimarisha ushirikiano na kuanzisha uwepo thabiti katika mamlaka mbalimbali katika bara la Afrika. Utaalam wake utaiwezesha Playtech kutoa uzoefu wa kipekee wa michezo ya kubahatisha kwa hadhira ya Kiafrika, na hivyo kuimarisha nafasi yake kama kiongozi wa soko.

"Playtech haihitaji utangulizi. Daima wamekuwa mstari wa mbele linapokuja suala la uvumbuzi na kubadilisha mazingira katika tasnia ya kamari. Ninaamini kabisa, kama mfanyabiashara mwenyewe, kwamba wana maudhui mazuri ya kuwa na mafanikio makubwa barani Afrika,” aliongeza Simon. Simon na timu yake wanalenga kuimarisha umiliki wa kampuni katika soko la Afrika, kama wao kutambua uwezekano mkubwa wa ukuaji na upanuzi na kanda. Jiunge nasi kama Simon Munsamy, anashiriki safari yake, maarifa na maono ya Playtech na iGaming AFRIKA.

Je, unaweza kutuambia kuhusu safari yako na jinsi ulivyojihusisha na sekta ya michezo ya kubahatisha?

Safari yangu katika tasnia ya kamari ilianza mapema, ikisukumwa na kazi ya mama yangu ya miaka 17 katika uwanja. Mwaka huu ni mwaka wangu wa 18 katika tasnia, na sijutii njia niliyofuata. Nilikua karibu na uwanja wa mbio ambao sasa unajulikana kama Hollywoodbets Greyville, mbio za farasi zilikuwa na jukumu muhimu katika maisha ya familia yangu.

Nilianza kama karani wa vitabu mara tu baada ya shule ya upili. Licha ya kupata mshahara mdogo, nilifurahia sana kuchapisha tikiti za karatasi za kamari kwa ajili ya wateja na punde nikawa mpiga dau. Wakati huo, mbio za farasi zilikuwa shughuli kuu ya kamari, tofauti na mwelekeo wa leo wa ajali na michezo ya kasino. Furaha ya kushangilia farasi wangu kupita mstari wa kumalizia kweli ni kitu cha pekee. Nilijishughulisha sana na mbio za farasi hivi kwamba ujuzi wangu ukageuka kuwa ensaiklopidia ya data na umbo la mbio za farasi. Utaalam huu hatimaye ulinifanya kuwa mcheza mpira mwenye faida, na kuniwezesha kufadhili shahada yangu ya kwanza, ambayo niliifuata kwa muda nilipokuwa nikifanya kazi, kwa kutumia ushindi wangu kutoka kwa kamari kwenye farasi na michezo. Ingawa nilifanya makosa, nilibahatika kuwa na washauri na wasimamizi bora ambao waliniongoza na kunisaidia kujifunza na kuepuka kurudia makosa hayo.

Simon Munsamy Managing Director at Playtech

I soon moved into the sports trading team, which was a perfect fit with my degree in Risk Management. Managing the odds, adjusting prices, and monitoring risks brought a new level of excitement to my life. If I thought I was living my best life before, this role took it to a completely new level. I was paid to watch sports and trade games, which was an absolute dream for a sports fanatic like me. Of course, there were days of mixed emotions. I vividly remember the 2010 Soccer World Cup opener—South Africa vs. Mexico. Trading that game and offering live in-play betting was intense. As an operator, we stood to lose a significant amount on South Africa, but the sheer joy when South Africa took the lead made it an unforgettable moment. It was one of those rare instances where the entire continent felt united, a memory I’ll treasure forever.

I’ve had many opportunities in gaming, each bringing its own excitement and challenges. These roles allowed me to grow, advance, and take on new responsibilities as I gained more experience. I transitioned from getting paid to watch live sports on TV and trade matches to traveling the world and watching live sports in person while taking on different roles in iGaming. In 2017, with incredible support from my then-employer, Hollywoodbets, I obtained my master’s degree in Business Administration. Hollywoodbets not only funded my studies but also allowed me to write my thesis using their business as a case study for my dissertation. It was a work-hard, play-hard industry, and somehow, I still feel comfortable calling it my home.

Over the years, I built a strong network of suppliers and forged lasting industry friendships. During the COVID-19 pandemic, I worked tirelessly to onboard suppliers and third-party content providers. Switching to the B2B side of gaming five years ago has been an amazing journey, allowing me to develop a global network of operators and licensees. Reflecting on this journey, I feel immense gratitude for the industry that has shaped my character. Looking back, I can confidently say I’ve always loved and enjoyed what I do.

Fast forward to 2024, and I am now leading strategy in the Africa, for one of the biggest players in gaming; Playtech. This technology leader in the gambling industry has made a firm commitment to making Africa a success. With a team of over 7,900 colleagues across 20 countries, I am fortunate to have a full team of professionals and subject matter experts supporting our objectives within the region. Our aim is to advance Africa's development by nurturing local talent and investing in its potential. I am incredibly excited about the future, especially with access to all the innovative products, services, and technology within Playtech that will not only make a significant impact in Africa but also excel in our respective verticals.

Playtech is a leading platform, content, and services provider in the gambling industry, and I am excited to be a part of their expansion into the African market “

Upesi nilihamia katika timu ya biashara ya michezo, ambayo ililingana kikamilifu na digrii yangu ya Usimamizi wa Hatari. Kudhibiti tabia mbaya, kurekebisha bei, na ufuatiliaji hatari kulileta kiwango kipya cha msisimko katika maisha yangu. Ikiwa nilifikiri nilikuwa nikiishi maisha yangu bora hapo awali, jukumu hili liliipeleka kwa kiwango kipya kabisa. Nililipwa kutazama michezo na michezo ya biashara, ambayo ilikuwa ndoto kabisa kwa mpenda michezo kama mimi. Bila shaka, kulikuwa na siku za hisia mchanganyiko. Ninakumbuka vyema mechi ya ufunguzi ya Kombe la Dunia la Soka ya 2010—Afrika Kusini dhidi ya Mexico. Uuzaji wa mchezo huo na kutoa dau la moja kwa moja katika mchezo ulikuwa mkali. Kama mtoa huduma, tulisimama kupoteza kiasi kikubwa kwa Afrika Kusini, lakini furaha kubwa wakati Afrika Kusini ilipoongoza ilifanya wakati usioweza kusahaulika. Ilikuwa ni mojawapo ya matukio hayo adimu ambapo bara zima lilihisi kuunganishwa, kumbukumbu nitakayohifadhi milele.

Nimekuwa na fursa nyingi katika michezo ya kubahatisha, kila moja ikileta msisimko na changamoto zake. Majukumu haya yaliniruhusu kukua, kusonga mbele, na kuchukua majukumu mapya kadiri nilivyopata uzoefu zaidi. Nilibadilika kutoka kwa kulipwa ili kutazama michezo ya moja kwa moja kwenye TV na mechi za biashara hadi kusafiri ulimwengu na kutazama michezo ya moja kwa moja kibinafsi huku nikichukua majukumu tofauti katika iGaming. Mnamo 2017, kwa usaidizi wa ajabu kutoka kwa mwajiri wangu wa wakati huo, Hollywoodbets, nilipata digrii ya bwana wangu katika Utawala wa Biashara. Hollywoodbets haikufadhili masomo yangu tu bali pia iliniruhusu kuandika tasnifu yangu kwa kutumia biashara zao kama kielelezo cha tasnifu yangu. Ilikuwa tasnia ya kufanya kazi kwa bidii, ya kucheza, na kwa njia fulani, bado ninahisi vizuri kuiita nyumba yangu.

Kwa miaka mingi, nilijenga mtandao imara wa wasambazaji na kutengeneza urafiki wa kudumu wa sekta. Wakati wa janga la COVID-19, nilifanya kazi bila kuchoka kwa wasambazaji wa ndani na watoa huduma wa maudhui wengine. Kubadili upande wa B2B wa michezo ya kubahatisha miaka mitano iliyopita imekuwa safari ya kushangaza, kuniruhusu kukuza mtandao wa kimataifa wa waendeshaji na wenye leseni. Nikitafakari juu ya safari hii, ninahisi shukrani nyingi kwa tasnia ambayo imeunda tabia yangu. Nikikumbuka nyuma, naweza kusema kwa ujasiri kwamba sikuzote nimependa na kufurahia kile ninachofanya.

Kusonga mbele hadi 2024, na sasa ninaongoza mkakati katika Afrika, kwa mmoja wa wachezaji wakubwa katika michezo ya kubahatisha; Playtech. Kiongozi huyu wa teknolojia katika tasnia ya kamari amejitolea dhabiti kufanya Afrika kufanikiwa. Nikiwa na timu ya zaidi ya wafanyakazi wenzangu 7,900 katika nchi 20, nina bahati ya kuwa na timu kamili ya wataalamu na wataalam wa masuala yanayosaidia malengo yetu ndani ya eneo hili. Lengo letu ni kuendeleza maendeleo ya Afrika kwa kukuza vipaji vya ndani na kuwekeza katika uwezo wake. Nimefurahishwa sana na siku zijazo, haswa kwa ufikiaji wa bidhaa, huduma, na teknolojia zote za kibunifu ndani ya Playtech ambazo sio tu zitafanya athari kubwa barani Afrika lakini pia bora katika wima zetu.

What are the key factors driving the growth of the gambling industry in Africa?

The African continent is incredibly resourceful and on the rise. This is evident across various macro-economic variables, and gaming is no exception. Africans are passionate sports fans, particularly when it comes to soccer/football. This passion, combined with the opportunity for life-changing bets, is a key driver of sports betting and entertainment in the region.

Beyond sports, the instant gratification and simplicity of casino games (such as slots) and crash games offer a unique level of engagement and excitement for players. The continent isalso rapidly developing, making significant strides in internet accessibility (from 2G to 5G andfibre connections) and smartphone availability. The reduction in cost barriers with basic entry-level smartphones has made digital mobile experiences more accessible to African players, contributing to the efficiency and growth driven by digital transformation.

What challenges do international gambling operators face when entering the African market?

In my experience, the biggest challenge for international stakeholders aiming to establish a presence in Africa and benefit from its booming iGaming market is the misconception of Africa as a single territory. In reality, Africa is a vast continent with 54 distinct countries, each with unique characteristics. Even countries that share borders can have vastly different iGaming needs. For example, one country might heavily rely on mobile money for payments, while another might not use mobile money at all. Similarly, a product like virtual sports might be extremely popular in one country but less so in another. Success in Africa requires understanding these differences and providing tailored solutions for each target market. Fortunately, Playtech offers a wide range of products and services, allowing us to effectively serve and support operators across the diverse African landscape.

How effective are current regulations in curbing illegal gambling activities in Africa?

The issue of illegal gambling is not to be taken lightly, nor is it something that can be easily managed or resolved overnight. I have seen a strong commitment from various stakeholders in the iGaming industry, including regulators, test labs, operators, and suppliers, to combat these activities. Eliminating illegal gambling is crucial for the sustainable growth of iGaming. It helps create a controlled ecosystem that fosters positive economic growth by generating more jobs, increasing regulated gaming revenue, and providing additional taxes and funding for socio-economic development. This, in turn, also uplifts local communities, which is the cornerstone of profitability for all iGaming stakeholders. We must always remember that it is the punters and local people who fund the entire operation, and we should never lose sight of this.

How is technology, particularly mobile and online platforms, shaping the future of gambling in Africa?

Technology is key, in my 18 years of experience working across various sectors in igaming (both B2C and B2B), the driving factor behind key innovation is predominately credited to maximising and leveraging the technological breakthroughs and its capabilities over the years, new

Je, ni mambo gani muhimu yanayochochea ukuaji wa sekta ya kamari barani Afrika?

Bara la Afrika lina rasilimali nyingi na zinaongezeka. Hili linajidhihirisha katika sehemu mbalimbali anuwai za uchumi mkuu, na michezo ya kubahatisha sio ubaguzi. Waafrika ni wapenzi wa michezo, hasa linapokuja suala la soka/mpira wa miguu. Shauku hii, pamoja na fursa yadau zinazobadilisha maisha, ni kichocheo kikuu cha kamari za michezo na burudani katika eneo hili.

Zaidi ya michezo, kuridhika papo hapo na urahisi wa michezo ya kasino (kama vile nafasi) na michezo ya kuacha kufanya kazi hutoa kiwango cha kipekee cha ushiriki na msisimko kwa wachezaji. Bara ni pia zinazoendelea kwa kasi, na kupiga hatua kubwa katika upatikanaji wa mtandao (kutoka 2G hadi 5G na miunganisho ya nyuzi) na upatikanaji wa simu mahiri. Kupunguzwa kwa vikwazo vya gharama na kuingia kwa msingi-simu mahiri za kiwango cha juu zimefanya matumizi ya simu za kidijitali kupatikana zaidi kwa wachezaji wa Kiafrika, kuchangia ufanisi na ukuaji unaochochewa na mabadiliko ya kidijitali. Ni changamoto zipi wanazokabiliana nazo waendeshaji kamari wa kimataifa wanapoingia katika bara la Afrika soko?

Kwa uzoefu wangu, changamoto kubwa kwa wadau wa kimataifa wanaolenga kuanzisha uwepo barani Afrika na kufaidika na soko lake linalokua la iGaming ni dhana potofu ya Afrika kama eneo moja. Kwa kweli, Afrika ni bara kubwa lenye nchi 54 tofauti, kila moja ikiwa na sifa za kipekee. Hata nchi zinazoshiriki mipaka zinaweza kuwa na mahitaji tofauti kabisa ya iGaming. Kwa mfano, nchi moja inaweza kutegemea sana pesa za simu kwa malipo, huku nchi nyingine isitumie kabisa pesa za simu. Vile vile, bidhaa kama vile michezo pepe inaweza kuwa maarufu sana katika nchi moja lakini chini katika nyingine. Mafanikio katika Afrika yanahitaji kuelewa tofauti hizi na kutoa masuluhisho yaliyolengwa kwa kila soko linalolengwa. Kwa bahati nzuri, Playtech inatoa anuwai ya bidhaa na huduma, ikituruhusu kuhudumia na kusaidia waendeshaji ipasavyo katika nyanja mbalimbali za Kiafrika. Kanuni za sasa zina ufanisi gani katika kuzuia shughuli haramu za kamari barani Afrika?

Suala la kucheza kamari haramu halipaswi kuchukuliwa kirahisi, wala si jambo linaloweza kudhibitiwa au kutatuliwa kwa urahisi mara moja. Nimeona dhamira thabiti kutoka kwa wadau mbalimbali katika sekta ya iGaming, ikiwa ni pamoja na wadhibiti, maabara za majaribio, waendeshaji na wasambazaji, ili kupambana na shughuli hizi. Kuondoa kamari haramu ni muhimu kwa ukuaji endelevu wa iGaming. Husaidia kuunda mfumo wa ikolojia unaodhibitiwa ambao unakuza ukuaji chanya wa uchumi kwa kuzalisha kazi zaidi, kuongeza mapato ya michezo ya kubahatisha, na kutoa kodi na ufadhili wa ziada kwa maendeleo ya kijamii na kiuchumi. Hii, kwa upande wake, pia huinua jumuiya za wenyeji, ambayo ndiyo msingi wa faida kwa wadau wote wa iGaming. Ni lazima tukumbuke daima kwamba niwapiga kura na wenyeji wanaofadhili shughuli nzima, na hatupaswi kamwe kulisahau hili.

Je, teknolojia, hasa majukwaa ya simu na mtandao, inaundaje mustakabali wa kamari barani Afrika?

Teknolojia ni muhimu, katika miaka yangu 18 ya uzoefu wa kufanya kazi katika sekta mbalimbali za michezo ya kubahatisha (zote B2C na B2B), sababu inayoongoza nyuma ya uvumbuzi muhimu inapewa sifa kuu ya kuongeza na kutumia mafanikio ya kiteknolojia na uwezo

products and features including incentives, rewards and overall user experience and engagement has proved to be both, efficient and effective to enhancing the way people find entertainment through gaming. We are now in an exciting time because almost anything you can imagine and look to implement is possible with the assistance of technology. Playtech entire strategy and strength lies behind our investment in technology and our IP in all the world class products and services we have developed through breaking boundaries with our innovative approach to providing market leading products and services.

Playtech is committed to delivering exceptional gaming experiences to its customers and partners worldwide. With Simon Munsamy at the helm as Managing Director, the company is poised to make a significant impact in the region. With our market leading Player account management system (PAM solution) which is proven to aid and facilitate growth for operators around the world to support player acquisition, player retention and overall efficient and effective operations surrounding the entire life cycle of gaming, Playtech Information Management Solution (IMS) is designed to provide bespoke and customisable solutions working and integrated with a host of igaming suppliers around the globe.

Our award-winning responsible gaming module which is also a standalone product is designed to ensure sustainable development and continuous growth for operators while maintaining a healthy gaming experience with protection for all relevant stakeholders. Playtech is well poised to ensure end to end support for operators around the world and we are committed to bringing our expertise to the African continent.

products and features including incentives, rewards and overall user experience and engagement has proved to be both, efficient and effective to enhancing the way people find entertainment through gaming. We are now in an exciting time because almost anything you can imagine and look to implement is possible with the assistance of technology. Playtech entire strategy and strength lies behind our investment in technology and our IP in all the world class products and services we have developed through breaking boundaries with our innovative approach to providing market leading products and services.

Playtech is committed to delivering exceptional gaming experiences to its customers and partners worldwide. With Simon Munsamy at the helm as Managing Director, the company is poised to make a significant impact in the region. With our market leading Player account management system (PAM solution) which is proven to aid and facilitate growth for operators around the world to support player acquisition, player retention and overall efficient and effective operations surrounding the entire life cycle of gaming, Playtech Information Management Solution (IMS) is designed to provide bespoke and customisable solutions working and integrated with a host of igaming suppliers around the globe.

Our award-winning responsible gaming module which is also a standalone product is designed to ensure sustainable development and continuous growth for operators while maintaining a healthy gaming experience with protection for all relevant stakeholders. Playtech is well poised to ensure end to end support for operators around the world and we are committed to bringing our expertise to the African continent.

“ In my experience, the biggest challenge for international stakeholders aiming to establish a presence in Africa and bene t from its booming iGaming market is the misconception of Africa as a single territory.

AFFILIATES, BRANDS, AND LOYALTY:

COMEX MANGOSHI’S APPROACH TO BUILDING SUSTAINABLE RELATIONSHIPS

In the fast-paced world of a liate marketing, maintaining trust and loyalty is key to long-term success. In this exclusive iGaming AFRIKA interview, Comex Mangoshi, A liate Manager at Megapari, shares insights on how Magepari fosters sustainable relationships with a liates by encouraging loyalty to a single brand. Comex explains how this approach minimises confusion for players, strengthens a liate credibility, and ultimately builds trust. From tackling the challenges of fixed fees in emerging markets to highlighting the advantages of revenue-sharing, he reveals the strategic nuances Magepari uses to balance a liate and brand goals for mutual growth.

So, as an affiliate manager, how do you handle the situation where an affiliate partner might want to work with multiple brands? Is there flexibility for affiliates to partner with different companies, or are there restrictions in place?

In our a liate program, we have clear restrictions when it comes to partners working with multiple brands simultaneously. We don’t allow a liates to represent more than one brand at the same time under our banner. This restriction is necessary because it avoids confusion among customers. For example, if an a liate, let’s say, Jeremiah, is promoting one brand today and suddenly shifts to another brand tomorrow, players will notice. They might start questioning the integrity of the a liate. They’ll wonder why Jeremiah made the switch. Is it because the first brand failed to meet his expectations, or did he leave because of an issue with payments or conditions? It raises doubts, especially when the brands have similar o erings—same odds, same bonuses—but the a liate has moved to a new company.

From a customer’s perspective, this leads to trust issues. A player might think, “If Jeremiah left, does that mean this brand isn’t reliable? Should I be worried about the company’s financial stability?” This results in uncertainty, and sometimes, players will go as far as registering without using the a liate’s promo code, thinking something shady is going on. The confusion can negatively impact both the a liate’s performance and the brand’s credibility.

As an a liate manager, it’s not acceptable for me to poach or encourage partners to leave one brand for another. The a liate must make that decision independently. We need to maintain trust across the board, both with our partners and the players. If a liates are constantly switching between brands, it dilutes their influence and can even reduce player engagement. A liates need to remain consistent in their promotions to build a reliable and trusted relationship with their audience.

Katika ulimwengu wa kasi wa uuzaji wa washirika, kudumisha uaminifu na uaminifu ni muhimu kwa mafanikio ya muda mrefu. Katika mahojiano haya ya kipekee ya iGaming AFRIKA, Comex Mangoshi, Meneja Mshirika katika Megapari, anashiriki maarifa kuhusu jinsi Magepari inakuza uhusiano endelevu na washirika kwa kuhimiza uaminifu kwa chapa moja. Comex anaeleza jinsi mbinu hii inavyopunguza mkanganyiko kwa wachezaji, inaimarisha uaminifu wa washirika, na hatimaye kujenga uaminifu. Kuanzia kukabiliana na changamoto za ada zisizobadilika katika masoko ibuka hadi kuangazia faida za ugavi wa mapato, anafichua nuances za kimkakati ambazo Magepari hutumia kusawazisha malengo ya ushirika na chapa kwa ukuaji wa pande zote.

hivyo, kama meneja mshirika, unashughulikiaje hali ambapo mshirika mshirika anaweza kutaka kufanya kazi na chapa nyingi? Je, kuna kubadilika kwa washirika kushirikiana na makampuni tofauti, au kuna vikwazo vilivyowekwa?

Katika mpango wetu wa washirika, tuna vikwazo vya wazi linapokuja suala la washirika wanaofanya kazi na chapa nyingi kwa wakati mmoja. Haturuhusu washirika kuwakilisha zaidi ya chapa moja kwa wakati mmoja chini ya bango letu. Kizuizi hiki ni muhimu kwa sababu huepuka mkanganyiko kati ya wateja. Kwa mfano, ikiwa mshirika, hebu tuseme, Yeremia, anatangaza chapa moja leo na ghafla akahamia chapa nyingine kesho, wachezaji wataona. Wanaweza kuanza kutilia shaka uadilifu wa mshirika. Watashangaa kwa nini Yeremia alibadilisha. Je, ni kwa sababu chapa ya kwanza haikukidhi matarajio yake, au aliondoka kwa sababu ya suala la malipo au masharti? Inazua mashaka, haswa wakati chapa zina matoleo sawa - tabia mbaya sawa, bonasi sawa - lakini mshirika amehamia kampuni mpya.

Kwa mtazamo wa mteja, hii husababisha masuala ya uaminifu. Mchezaji anaweza kufikiria, "Ikiwa Yeremia aliondoka, hiyo inamaanisha kuwa chapa hii si ya kutegemewa? Je, niwe na wasiwasi kuhusu uthabiti wa kifedha wa kampuni?" Hili husababisha kutokuwa na uhakika, na wakati mwingine, wachezaji watafikia hatua ya kusajili bila kutumia msimbo wa ofa wa mshirika, wakifikiri kwamba kuna kitu kibaya kinaendelea. Mkanganyiko huo unaweza kuathiri vibaya utendaji wa mshirika na uaminifu wa chapa.

Kama meneja mshirika, haikubaliki kwangu kuwinda haramu au kuhimiza washirika kuacha chapa moja hadi nyingine. Mshirika lazima afanye uamuzi huo kwa kujitegemea. Tunahitaji kudumisha uaminifu kote, na washirika wetu na wachezaji. Ikiwa washirika wanabadilishana kila mara kati ya bidhaa, hupunguza ushawishi wao na inaweza hata kupunguza ushiriki wa wachezaji. Washirika wanahitaji kusalia thabiti katika ukuzaji wao ili kujenga uhusiano unaotegemeka na unaoaminika na watazamaji wao

Kwa

I understand that some countries struggle with a liate partners who demand fixed fees instead of working on a revenue share or CPA model. How do you address this issue, especially in markets where a liates are resistant to alternative payment structures? Also, how can education play a role in shifting their mindset, particularly as we see more influencers coming into the space?

That's an insightful question, and it’s something we deal with quite a bit. I’ll give you an example from Zambia, where big a liates are already locked into agreements with other brands, and they typically expect fixed payments. So, what do I do in this situation? I don’t just sit back; I go out into the field. I actively look for new talent—people who may not yet be famous a liates but have a substantial social media following, anywhere between 5,000 to 10,000 followers.

Once I identify them, the key is to educate them. I train them for about a week, explaining the benefits of becoming an a liate and, more importantly, why we prefer models like revenue share over fixed payments. A lot of the time, these new a liates don’t fully understand the di erence, and they might think working on a revenue share is less secure than getting a guaranteed fixed fee. So, it’s my job to explain the long-term benefits of revenue share.

Ninaelewa kuwa baadhi ya nchi zinatatizika na washirika washirika ambao wanadai ada maalum badala ya kushughulikia ugavi wa mapato au muundo wa CPA. Je, unashughulikiaje suala hili, hasa katika masoko ambapo washirika wanastahimili miundo mbadala ya malipo? Pia, ni jinsi gani elimu inaweza kuchukua jukumu katika kubadilisha mawazo yao, hasa tunapoona washawishi zaidi wakija katika anga?

Hilo ni swali la utambuzi, na ni jambo ambalo tunashughulikia kidogo. Nitakupa mfano kutoka Zambia, ambapo washirika wakubwa tayari wamefungiwa katika mikataba na chapa zingine, na kwa kawaida wanatarajia malipo ya kudumu. Kwa hiyo, nifanye nini katika hali hii? Mimi si tu kukaa nyuma; Ninaenda shambani. Ninatafuta vipaji vipya—watu ambao bado wanaweza kuwa si washirika maarufu lakini wana wafuasi wengi wa mitandao ya kijamii, popote kati ya wafuasi 5,000 hadi 10,000.

Nikishawatambua, cha msingi ni kuwaelimisha. Ninawafunza kwa takriban wiki moja, nikieleza manufaa ya kuwa mshirika na, muhimu zaidi, kwa nini tunapendelea miundo kama vile ugavi wa mapato badala ya malipo yasiyobadilika. Mara nyingi, washirika hawa wapya hawaelewi tofauti hiyo kikamilifu, na wanaweza kufikiria kufanya kazi kwenye sehemu ya mapato sio salama kuliko kupata ada iliyohakikishwa. Kwa hivyo, ni kazi yangu kuelezea faida za muda mrefu za sehemu ya mapato.

Comex Mangoshi

Affiliate Manager at Megapari,

Creating New Opportunities for the Youth in the African Gaming Industry

The African gaming industry has experienced remarkable growth in recent years, emerging as a significant contributor to government revenue across numerous countries. As nations increasingly recognize the potential of this sector, strategic regulations are being implemented to harness its profitability, particularly within the B2B and B2C spheres.

Markets such as Kenya, Nigeria, Uganda, South Africa, Tanzania, and Ghana are at the forefront of this gaming boom, while emerging markets like Congo, Angola, Rwanda, and Ethiopia are beginning to attract the attention of investors and operators.

While the growth of the gambling industry is offering substantial revenue generation for governments, it is also vital in creating jobs and fostering career development across the continent. However, a pressing question remains: Are the job opportunities created sufficient to meet the demands of our economies? According to a report from the United Nations, Africa has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. Despite this youth advantage, many recent university graduates are struggling to find employment.

One of the primary obstacles is the lack of awareness and understanding of the opportunities that exist within the gaming industry. Many young Africans possess limited knowledge of career pathways in this burgeoning sector and often lack the necessary experience to secure positions. Consequently, companies in the gaming space encounter challenges in sourcing local talent.

To bridge this gap and empower the youth, it’s essential for industry stakeholders to unite and create more opportunities for young people to engage with the gaming sector. This can be achieved through initiatives such as internships, training programs, and mentorship schemes tailored to equip them with vital skills and insights. By exposing young graduates to the gaming industry, we can inspire a new generation of professionals who are informed and passionate about the sector. Initiatives aimed at fostering knowledge and skills can ignite interest and encourage these individuals to explore various facets of the gaming world.

As we embark on a new year, we call upon the brands within the African gaming industry to dedicate time and resources to developing comprehensive programs that can uplift and educate the continent's youth. Empowering young graduates with the tools and opportunities to excel in gaming will not only enhance their career prospects but also contribute to the industry's growth and sustainability.

U nlocking the Future of iGaming:

How Cryptocurrency is Reshaping Africa's Gaming Landscape

Frank Deya Director of Betcoin

Frank Deya, Director of Betcoin, dives into the transformative potential of Bitcoin and other cryptocurrencies within the African gaming industry. In this insightful discussion, he explores how Bitcoin enhances user experience by enabling faster, cost-effective transactions and overcoming traditional financial barriers. Deya also addresses the challenges and misconceptions surrounding crypto, underscoring the importance of education and regulation to drive adoption. With a focus on financial inclusion, he shares his vision for how cryptocurrency can empower the unbanked and revolutionize gaming in Africa.

Could you explain what Bitcoin is and provide some insight into its role within the iGaming space?

Absolutely. Bitcoin is a digital currency that enables peer to peer transactions without the need of centralized authorities like banks and other intermediaries. In the iGaming space, Bitcoin has transformed the way operators and players interact. We are a sportsbook with an extensive online casino platform, and we’ve made it a priority to integrate cryptocurrencies like Bitcoin. The focus for us is to provide players with a seamless, efficient, and accessible gaming experience through cryptocurrencies.

How does cryptocurrency integration enhance the user experience, especially in an industry like iGaming, which is still relatively new to it, particularly in Africa? How do you see it benefiting users?

The integration of cryptocurrencies, especially Bitcoin, brings several advantages that directly improve user experience. First and foremost, transactions become significantly faster. Traditional banking methods often involve delays, especially when dealing with international transfers, but with cryptocurrencies, payouts are nearly instantaneous. Additionally, the transaction fees associated with Bitcoin are much lower compared to those imposed by traditional financial institutions, making it a cost-effective solution for both operators and players.

What makes cryptocurrency particularly compelling is its global accessibility. Bitcoin transcends borders, meaning that players can access gaming platforms from anywhere without worrying about the limitations of local financial systems. This universality makes it easier for users to engage with our platform, and it enhances the overall fluidity of cross-border transactions.

Before we move on, I must acknowledge the hesitation and stigma that still surrounds cryptocurrency, particularly in markets like Africa where the concept may be relatively new.

Frank Deya, Mkurugenzi wa Betcoin, anajikita katika kubadilisha uwezo wa Bitcoin na sarafu nyinginezo za siri katika tasnia ya michezo ya kubahatisha ya Kiafrika. Katika mjadala huu wa kina, anachunguza jinsi Bitcoin huongeza uzoefu wa mtumiaji kwa kuwezesha miamala ya haraka, ya gharama nafuu na kushinda vikwazo vya jadi vya kifedha. Deya pia anashughulikia changamoto na imani potofu zinazozunguka crypto, akisisitiza umuhimu wa elimu na udhibiti ili kuendesha kupitishwa. Kwa kuzingatia ushirikishwaji wa kifedha, anashiriki maono yake ya jinsi cryptocurrency inaweza kuwawezesha wasio na benki na kuleta mapinduzi ya michezo ya kubahatisha barani Afrika.

Unaweza kuelezea Bitcoin ni nini na kutoa ufahamu juu ya jukumu lake ndani ya nafasi ya iGaming?

Kweli kabisa. Bitcoin ni sarafu ya kidijitali inayowezesha miamala ya programu rika bila hitaji la mamlaka kuu kama vile benki na wasuluhishi wengine. Katika nafasi ya iGaming, Bitcoin imebadilisha njia ya waendeshaji na wachezaji kuingiliana. Sisi ni kitabu cha michezo kilicho na mtandao wa kina jukwaa la kasino, na tumelipa kipaumbele kujumuisha sarafu za siri kama Bitcoin. Lengo letu ni kuwapa wachezaji uchezaji usio na mfumo, unaofaa na unaoweza kufikiwa kupitia sarafu za siri.

Je, ujumuishaji wa sarafu-fiche huboresha vipi uzoefu wa mtumiaji, hasa katika tasnia kama iGaming, ambayo bado ni mpya kwake, haswa barani Afrika? Je, unaona inawanufaisha watumiaji vipi?

Ujumuishaji wa sarafu za siri, haswa Bitcoin, huleta faida kadhaa ambazo huboresha moja kwa moja uzoefu wa mtumiaji. Kwanza kabisa, shughuli zinakuwa haraka sana. Mbinu za kawaida za benki mara nyingi huhusisha ucheleweshaji, hasa wakati wa kushughulika na uhamisho wa kimataifa, lakini kwa fedha za siri, malipo ni karibu mara moja. Zaidi ya hayo, ada za ununuzi zinazohusiana na Bitcoin ni za chini sana ikilinganishwa na zile zilizowekwa na taasisi za fedha za jadi, na kuifanya kuwa suluhisho la gharama nafuu kwa maopereta na wachezaji.

Kinachofanya cryptocurrency kuwa ya kuvutia sana ni ufikivu wake wa kimataifa. Bitcoin inavuka mipaka, kumaanisha kwamba wachezaji wanaweza kufikia majukwaa ya michezo ya kubahatisha kutoka popote bila kuwa na wasiwasi kuhusu mapungufu ya mifumo ya fedha ya ndani. Ushirikiano huu hurahisisha watumiaji kujihusisha na mfumo wetu, na huongeza kasi ya jumla ya miamala ya kuvuka mipaka.

Kabla hatujaendelea, lazima nikiri kusitasita na unyanyapaa ambao bado unazingira sarafu ya siri, hasa katika masoko kama vile Afrika ambapo dhana hiyo inaweza kuwa mpya.

Right, there is indeed a lot of scepticism around cryptocurrency, especially in sectors like iGaming. How would you address these concerns and encourage more widespread acceptance?

I completely understand where the scepticism comes from. From the outset, Bitcoin and other cryptocurrencies were seen as highly complex and technical, and there’s been a lot of misinformation circulating about them. Many people associate crypto with high-risk investments or even criminal activity due to its early unregulated phase. However, that perception has gradually been shifting as more institutions, including governments and regulators, begin to understand its value and regulate its use.

What I believe is key to overcoming this stigma is education. We need to focus on teaching people the fundamentals of Bitcoin, blockchain technology, and how these innovations work. This is essential for both operators and players, and education is the driving force behind mainstream adoption. Moreover, reducing the risk of scams and ensuring that people are using trusted platforms will further help demystify cryptocurrency and build trust.

As Bitcoin becomes more widely accepted and integrated into regulated frameworks, we can expect more people to view it not as something mysterious or dangerous, but as a legitimate and valuable financial tool, particularly for industries like iGaming. It's a technology that's here to stay, and by promoting transparency and understanding, we can help it reach its full potential.

In time, I think more people will realise that cryptocurrencies offer unparalleled convenience for cross-border transactions, and by creating a secure and trusted ecosystem, we can level the playing field for operators and users alike.

Kweli, kuna shaka nyingi kuhusu cryptocurrency, haswa katika sekta kama iGaming. Je, unawezaje kushughulikia masuala haya na kuhimiza kukubalika zaidi?

Naelewa kabisa mashaka yanatoka wapi. Tangu mwanzo, Bitcoin na sarafu nyinginezo za siri zilionekana kuwa ngumu sana na za kiufundi, na kumekuwa na habari nyingi za uwongo zinazosambazwa kuzihusu. Watu wengi huhusisha crypto na uwekezaji wa hatari kubwa au hata shughuli za uhalifu kutokana na awamu yake ya mapema isiyodhibitiwa. Hata hivyo, mtazamo huo umekuwa ukibadilika hatua kwa hatua huku taasisi nyingi zaidi, zikiwemo serikali na wadhibiti, zikianza kuelewa thamani yake na kudhibiti matumizi yake.

Ninachoamini ni muhimu kushinda unyanyapaa huu ni elimu. Tunahitaji kuzingatia kufundisha watu misingi ya Bitcoin, teknolojia ya blockchain, na jinsi ubunifu huu unavyofanya kazi. Hili ni muhimu kwa maopereta na wachezaji, na elimu ndiyo nguvu inayosukuma kupitishwa kwa kawaida. Zaidi ya hayo, kupunguza hatari ya ulaghai na kuhakikisha kuwa watu wanatumia mifumo inayoaminika kutasaidia zaidi kuondoa ufahamu wa sarafu-fiche na kujenga uaminifu.

Kadiri Bitcoin inavyokubalika zaidi na kuunganishwa katika mifumo inayodhibitiwa, tunaweza kutarajia watu wengi zaidi kuiona si kama kitu cha kushangaza au hatari, lakini kama zana halali na muhimu ya kifedha, haswa kwa tasnia kama iGaming. Ni teknolojia ambayo inaweza kudumu, na kwa kukuza uwazi na uelewaji, tunaweza kuisaidia kufikia uwezo wake kamili.

Baada ya muda, nadhani watu wengi zaidi watatambua kwamba fedha za siri hutoa urahisi usio na kifani kwa shughuli za kuvuka mipaka, na kwa kuunda mfumo salama na unaoaminika, tunaweza kusawazisha uwanja kwa maopereta na watumiaji sawa.

“

What makes cryptocurrency particularly compelling is its global accessibility. Bitcoin transcends borders, meaning that players can access gaming platforms from anywhere without worrying about the limitations of local financial systems.

“

Kinachofanya cryptocurrency kuwa ya kuvutia sana ni ufikivu wake wa kimataifa. Bitcoin inavuka mipaka, kumaanisha kwamba wachezaji wanaweza kufikia majukwaa ya michezo ya kubahatisha kutoka popote bila kuwa na wasiwasi kuhusu mapungufu ya mifumo ya fedha ya ndani.

What impact do you foresee for cryptocurrency adoption in the African gaming market specifically?

Africa presents a unique opportunity for cryptocurrency adoption. There's been a long-standing issue on the continent with financial inclusion—many people remain unbanked, without access to traditional financial services. Bitcoin, and cryptocurrencies in general, offer a solution to this by enabling individuals to participate in economic activity without needing a bank account. For a long time, people have spoken about “banking the unbanked,” and now, with technologies like Bitcoin, that idea is becoming more feasible.

Cryptocurrencies provide an alternative financial infrastructure, especially for those who have been excluded from the traditional banking system. With Bitcoin, all you need is a digital wallet, and you’re able to engage in a wide range of financial activities, from gaming to cross-border trade. This is particularly significant for the gaming industry in Africa, where regulatory barriers often make traditional payment methods cumbersome or inaccessible.

However, for Bitcoin and other cryptocurrencies to truly take off, there needs to be a concerted effort to raise awareness and provide education. Regulators also need to step in to ensure that the right structures are in place to protect consumers and operators from fraud and misuse. If we get this right, I believe cryptocurrencies will revolutionise not just the iGaming space but broader financial inclusion on the continent.

Education and awareness seem to be key drivers for adoption. What would be the most effective strategies to promote these in Africa?

Exactly. Education is crucial, but it needs to be done in a way that's accessible and relatable to the African context. People need to understand the basics of cryptocurrency, its benefits, and how to use it safely. There’s a need for partnerships between regulators, educational institutions, and cryptocurrency platforms to deliver this information.

For example, governments and central banks could collaborate with tech companies to launch public awareness campaigns, perhaps starting with basic digital literacy initiatives that explain blockchain, wallets, and transactions. Additionally, offering real-life use cases that show how cryptocurrencies can be used for everyday activities—like gaming, remittances, or even small business transactions—will go a long way in dispelling myths and encouraging adoption.

Another aspect is integrating crypto-friendly regulations that focus on protecting users and promoting innovation. Clear regulatory guidelines will build trust, ensuring that players and operators feel confident in using these technologies within a structured and secure environment.

I’d say cryptocurrency has tremendous potential to transform the African gaming market, but we must be deliberate in educating, building trust, and creating a framework that facilitates adoption in a safe and inclusive manner.

Je, unaona athari gani kwa kupitishwa kwa sarafu-fiche katika soko la michezo ya kubahatisha la Afrika hasa?

Afrika inatoa fursa ya kipekee ya kupitishwa kwa sarafu ya crypto. Kumekuwa na suala la muda mrefu katika bara la ushirikishwaji wa kifedha-watu wengi wanasalia bila benki, bila kupata huduma za kifedha za jadi. Bitcoin, na sarafu za siri kwa ujumla, hutoa suluhisho kwa hili kwa kuwezesha watu binafsi kushiriki katika shughuli za kiuchumi bila kuhitaji akaunti ya benki. Kwa muda mrefu, watu wamezungumza juu ya "kuweka benki kwa wasio na benki," na sasa, kwa teknolojia kama Bitcoin, wazo hilo linawezekana zaidi.

Fedha za Crypto hutoa miundombinu mbadala ya kifedha, haswa kwa wale ambao wametengwa kutoka kwa mfumo wa kawaida wa benki. Ukiwa na Bitcoin, unachohitaji ni mkoba wa kidijitali, na unaweza kujihusisha katika shughuli mbalimbali za kifedha, kuanzia michezo ya kubahatisha hadi biashara ya kuvuka mpaka. Hili ni muhimu sana kwa tasnia ya michezo ya kubahatisha barani Afrika, ambapo vikwazo vya udhibiti mara nyingi hufanya njia za kawaida za malipo kuwa ngumu au zisifikike.

Hata hivyo, ili Bitcoin na sarafu nyinginezo za siri kuanza kweli, kunahitajika juhudi za pamoja ili kuongeza ufahamu na kutoa elimu. Wadhibiti pia wanapaswa kuingilia kati ili kuhakikisha kuwa miundo inayofaa inawekwa ili kulinda watumiaji na maopereta dhidi ya ulaghai na matumizi mabaya. Tukipata haki hii, ninaamini fedha za siri zitaleta mapinduzi sio tu nafasi ya iGaming lakini ujumuishaji mpana wa kifedha katika bara.

Elimu na ufahamu vinaonekana kuwa vichocheo muhimu vya kupitishwa. Je, ni mikakati gani mwafaka zaidi ya kukuza haya barani Afrika?

Kweli. Elimu ni muhimu, lakini inahitaji kufanywa kwa njia inayopatikana na inayohusiana na muktadha wa Kiafrika. Watu wanahitaji kuelewa misingi ya cryptocurrency, faida zake, na jinsi ya kuitumia kwa usalama. Kuna haja ya ushirikiano kati ya wadhibiti, taasisi za elimu, na mifumo ya cryptocurrency ili kutoa taarifa hii.

Kwa mfano, serikali na benki kuu zinaweza kushirikiana na kampuni za teknolojia kuzindua kampeni za uhamasishaji wa umma, labda kwa kuanzia na mipango ya kimsingi ya kusoma na kuandika ya kidijitali ambayo inaelezea blockchain, pochi na miamala. Zaidi ya hayo, kutoa hali halisi za matumizi zinazoonyesha jinsi fedha fiche zinavyoweza kutumika kwa shughuli za kila siku—kama vile michezo ya kubahatisha, fedha zinazotumwa na fedha kutoka nje au hata miamala ndogo ya biashara—kutasaidia sana kuondoa dhana potofu na kutia moyo kuasili.

Kipengele kingine ni kuunganisha kanuni zinazofaa kwa crypto ambazo zinalenga kulinda watumiaji na kukuza uvumbuzi. Miongozo iliyo wazi ya udhibiti itajenga uaminifu, kuhakikisha kwamba wachezaji na maopereta wanahisi kujiamini katika kutumia teknolojia hizi ndani ya mazingira yaliyopangwa na salama.

Ningesema sarafu ya crypto ina uwezo mkubwa sana wa kubadilisha soko la michezo ya kubahatisha barani Afrika, lakini lazima tuwe na maksudi katika kuelimisha, kujenga uaminifu, na kuunda mfumo unaowezesha kupitishwa kwa njia salama na inayojumuisha.

Cryptocurrency adoption in Africa faces regulatory uncertainties. How can industry players navigate these challenges, and what changes would you like to see in the regulatory landscape to support the crypto-gambling industry?

Navigating cryptocurrency adoption in Africa presents both challenges and opportunities due to regulatory uncertainties. Industry players are encouraged to stay informed about evolving regulations, engage with local authorities, and collaborate with stakeholders to promote responsible practices. Countries like South Africa have established supportive frameworks, while Nigeria, despite restrictions, leads in adoption.

Enhancing financial literacy and internet access is crucial for empowering users across the continent. As nations like Kenya and Ghana make progress in regulation, fostering open communication between regulators and industry will be vital for building a sustainable crypto ecosystem that promotes innovation and economic growth.

With Africa being a mobile-first continent, how is Betcoin leveraging mobile platforms to increase user engagement and provide seamless experiences for crypto gamblers?

Betcoin has developed a mobile-friendly interface that allows users to easily access and navigate their platform. This approach has been successful in attracting a large user base in Africa, where mobile devices are the primary means of accessing the internet. Betcoin's mobile-first approach includes optimising our website and applications for smaller screens, making it easier for users to place bets, play games, and manage their accounts on-the-go. Additionally, Betcoin will soon be releasing a top-notch mobile application both for Android and iOS which would foster a more seamless experience for our users.

Kupitishwa kwa Cryptocurrency barani Afrika kunakabiliwa na kutokuwa na uhakika wa udhibiti. Wachezaji wa tasnia wanaweza vipi kukabiliana na changamoto hizi, na ni mabadiliko gani ungependa kuona katika mazingira ya udhibiti ili kusaidia tasnia ya kamari ya crypto?

Kupitia utumiaji wa sarafu-fiche barani Afrika huleta changamoto na fursa zote mbili kutokana na kutokuwa na uhakika wa udhibiti. Washiriki wa sekta hiyo wanahimizwa kusalia kuhusu kanuni zinazobadilika, kushirikiana na mamlaka za mitaa, na kushirikiana na washikadau ili kukuza mazoea ya kuwajibika. Nchi kama Afrika Kusini zimeanzisha mifumo ya kuunga mkono, wakati Nigeria, licha ya vikwazo, inaongoza kwa kupitishwa.

Kuimarisha ujuzi wa kifedha na ufikiaji wa mtandao ni muhimu kwa kuwawezesha watumiaji katika bara zima. Mataifa kama vile Kenya na Ghana yanapopiga hatua katika udhibiti, kukuza mawasiliano ya wazi kati ya wasimamizi na sekta itakuwa muhimu kwa ajili ya kujenga mfumo endelevu wa ikolojia wa crypto unaokuza uvumbuzi na ukuaji wa uchumi.

Huku Afrika ikiwa bara la kwanza kwa simu, Betcoin inatumia vipi mifumo ya simu ili kuongeza ushiriki wa watumiaji na kutoa uzoefu usio na mshono kwa wacheza kamari wa crypto?

Betcoin imeunda kiolesura cha kirafiki cha rununu ambacho huruhusu watumiaji kufikia na kuvinjari jukwaa lao kwa urahisi. Mbinu hii imefanikiwa katika kuvutia watumiaji wengi barani Afrika, ambapo vifaa vya rununu ndio njia kuu ya kupata mtandao. Mbinu ya kwanza ya Betcoin ya simu ya mkononi inajumuisha kuboresha tovuti yetu na programu tumizi za skrini ndogo, ili kurahisisha watumiaji kuweka dau, kucheza michezo na kudhibiti akaunti zao popote pale. Zaidi ya hayo, hivi karibuni Betcoin itatoa programu ya simu ya hali ya juu kwa ajili ya Android na iOS ambayo itakuza matumizi bora zaidi kwa watumiaji wetu.

“I’d say cryptocurrency has tremendous potential to transform the African gaming market, but we must be deliberate in educating, building trust, and creating a framework that facilitates adoption in a safe and inclusive manner.

What trends are you observing in the behaviour and preferences of African gamblers using cryptocurrency, and how are these trends shaping the future of online betting on the continent?

We're seeing several noteworthy trends shaping the landscape for African gamblers, especially in cryptocurrency adoption, such as:

Mobile-first approach: African gamblers, especially in countries with limited internet connectivity, prefer mobile devices for online gambling due to convenience and accessibility.

Cryptocurrency adoption: Cryptocurrencies like Bitcoin and Ethereum are gaining popularity among African gamblers as a means of depositing and withdrawing funds, offering a more secure and faster way to conduct transactions.

Sports betting: Online sports betting is becoming increasingly popular in Africa, driven by the rising interest in sports and the growing availability of betting platforms.

Personalisation and AI: African gamblers are seeking personalised experiences with betting platforms, with the use of AI and machine learning to recommend bets and adjust odds dynamically.

In terms of challenges, regulatory uncertainties, internet connectivity issues, and financial literacy remain significant barriers to the growth of online gambling in Africa. However, as the industry continues to evolve, these challenges can be addressed through collaboration between stakeholders, improved infrastructure, and increased consumer education.

Je, ni mienendo gani unayozingatia katika tabia na mapendeleo ya wacheza kamari wa Kiafrika wanaotumia sarafu ya cryptocurrency, na je mitindo hii inachagiza vipi mustakabali wa kamari mtandaoni katika bara hili?

Tunaona mitindo kadhaa muhimu inayounda mazingira ya wacheza kamari wa Kiafrika, haswa katika kupitishwa kwa sarafu ya kificho, kama vile:

Mbinu ya kwanza ya rununu: Wacheza kamari wa Kiafrika, haswa katika nchi zilizo na muunganisho mdogo wa intaneti, wanapendelea vifaa vya rununu vya kucheza kamari mtandaoni kwa sababu ya urahisi na ufikiaji.

Utumiaji wa sarafu ya kriptografia: Fedha za Crypto kama Bitcoin na Ethereum zinapata umaarufu miongoni mwa wacheza kamari Waafrika kama njia ya kuweka na kutoa pesa, na kutoa njia salama na ya haraka zaidi ya kufanya miamala.

Kuweka kamari katika michezo: Kuweka kamari mtandaoni kunazidi kuwa maarufu barani Afrika, kwa kuchochewa na kuongezeka kwa hamu ya michezo na kuongezeka kwa upatikanaji wa majukwaa ya kamari.

Ubinafsishaji na AI: Wacheza kamari wa Kiafrika wanatafuta utumiaji wa kibinafsi na mifumo ya kamari, kwa kutumia AI na kujifunza kwa mashine ili kupendekeza dau na kurekebisha odd kwa njia inayobadilika.

Kwa upande wa changamoto, kutokuwa na uhakika wa udhibiti, masuala ya muunganisho wa intaneti, na ujuzi wa kifedha bado ni vikwazo muhimu kwa ukuaji wa kamari ya mtandaoni barani Afrika. Hata hivyo, kadiri tasnia inavyoendelea kuimarika, changamoto hizi zinaweza kutatuliwa kwa ushirikiano kati ya washikadau, kuboreshwa kwa miundombinu, na kuongezeka kwa elimu kwa watumiaji.

The iGaming industry is no stranger to rapid evolution, but few phenomena have caused as much buzz in recent years as esports. Once a niche market, esports has exploded into the mainstream, amassing millions of fans worldwide and, naturally, sparking interest in the betting community. With an ever-growing audience, esports betting has emerged as a major contender within the iGaming landscape. But as with any new sector, there are challenges and opportunities for integrating esports into traditional iGaming platforms.

Challenges: What’s Holding Back the Integration?

Esports—competitive video gaming—has transformed from a subculture into a full-fledged global industry, with major tournaments filling arenas and streaming platforms boasting millions of live viewers. Popular games like League of Legends, Dota 2, Counter-Strike: Global Offencive (CS: GO), and Fortnite have turned professional gamers into celebrities and opened the door for betting markets to capitalise on this new form of entertainment.

According to industry reports, the global esports betting market is projected to grow exponentially, reaching over $30 billion by 2025. This boom is driven by the younger, tech-savvy generation that follows esports passionately and is comfortable with online betting environments. The opportunity is clear: iGaming operators can tap into this lucrative market by offering esports betting options alongside traditional sports.

The Rise of Esports and its Impact on the Betting Market Opportunities: Integrating Esports into iGaming Platforms

Esports appeals to a younger audience compared to traditional sports betting, creating a fresh pool of potential bettors. This younger demographic, familiar with gaming culture and technology, is more inclined to engage with esports betting, creating a new revenue stream for operators.

One of the most exciting aspects of esports is the fast-paced, dynamic nature of the games. This opens up the opportunity for in-play (live) betting, which is already a popular feature in traditional sports betting. With esports, there are endless possibilities for real-time data-driven engagement, from predicting the next move in a (CS).

Innovative Marketing and Partnerships

Esports presents a unique opportunity for innovative marketing approaches, from partnerships with esports teams and influencers to in-game advertising and exclusive promotions tied to major esports events. Engaging with esports communities through social media, live streams, and gaming platforms can lead to high levels of brand loyalty.

Expansion into New Markets Esports is global, with particularly strong followings in Asia, Europe, and North America. By offering localised content and esports betting markets, iGaming platforms can expand into regions where traditional sports betting may not have as strong a foothold.

Regulatory Hurdles

One of the biggest challenges is the lack of clear regulatory frameworks for esports betting. While traditional sports betting is often well-regulated, esports is a relatively new phenomenon, and many jurisdictions have yet to establish formal guidelines. This can create uncertainty for operators looking to offer esports betting, as they may face legal risks or operate in a grey area.

Integrity and Fraud Prevention

Unlike traditional sports, where leagues and governing bodies have established protocols for match integrity, esports is still grappling with issues like match-fixing and cheating. Ensuring the fairness of esports matches is crucial for maintaining trust among bettors. Platforms must invest in monitoring systems and partner with esports organisations to uphold the integrity of the games.

Adapting to the esports culture, esports fans have a unique culture that is different from that of traditional sports fans. Betting platforms need to understand the nuances of this audience—such as their deep knowledge of games, teams, and players—and tailor their offerings accordingly. A poorly executed esports betting product can alienate potential users, so it's important for operators to get the tone, presentation, and user experience right.

Technical and Data Challenges

Esports generates a massive amount of data, from player statistics to in-game events. Integrating this data into betting platforms for accurate odds generation and live betting can be a technical challenge. Operators need robust systems to process and present this data in real-time, ensuring a seamless experience for bettors.

Esports betting is poised to become a cornerstone of the iGaming industry, offering vast opportunities for operators willing to navigate its challenges. “

The Road Ahead: How Can iGaming Platforms Succeed?

For iGaming platforms to succeed in the esports betting space, they need to approach it with a clear strategy and understanding of the unique dynamics of esports. Here are a few ways to ensure seamless integration:

Develop Tailored Products: Instead of simply repurposing traditional sports betting platforms, operators should design products that cater specifically to esports bettors. This includes offering in-depth stats, game insights, and unique betting options that appeal to gaming enthusiasts.

Engage with the Community: Authenticity is key in esports. Successful operators will invest in understanding the culture, working with influencers and esports teams, and building trust within the community.

Focus on Responsible Gambling: As with traditional sports, responsible gambling measures must be at the forefront of esports betting platforms. With a younger audience in the mix, it's critical to promote healthy betting behaviours and provide tools for self-regulation.

Collaborate with esports organisations: Working closely with game publishers, tournament organisers, and esports leagues can help operators ensure match integrity and create opportunities for exclusive partnerships or sponsored betting events.

Esports betting is poised to become a cornerstone of the iGaming industry, offering vast opportunities for operators willing to navigate its challenges. By embracing innovation, understanding the unique demands of esports fans, and fostering trust, iGaming platforms can tap into this fast-growing market and position themselves as leaders in the future of betting.

As esports continues to grow, the question isn't whether it will become a major player in iGaming—it’s how quickly operators can adapt to ride the wave of this new frontier.

Fazi has already established a strong presence in the region, partnering with industry giants like Premierbet, Mozzartbet, Bongo Bongo, 22bet, and 1xbet. These partnerships reflect the company’s ability to collaborate with key stakeholders and deliver products that resonate with local audiences.

Their portfolio of popular games, including Wild Hot 40, Golden Crown, Wild 27, Book Of Spells 2, and Turbo Hot 40, has quickly gained traction among players. The appeal of these games lies in their engaging mechanics, vibrant designs, and seamless user experiences—qualities that have made them favorites in markets like Nigeria, Kenya, South Africa, Tanzania, and Ghana. While these are the top five markets where Fazi operates, the company’s reach extends to other countries across the continent, ensuring a widespread impact.

Africa’s gaming industry is booming, driven by a youthful population and increasing digital connectivity. With 70% of the continent's 1.5 billion people under the age of 30, a significant portion actively engages in gaming. According to the GeoPoll Africa Gambling Report 2024, popular betting markets like Kenya (83%), South Africa (74%), and Ghana (73%) highlight the region’s growing appetite for iGaming.

Valued at $6.7 billion in 2023, the market is expected to nearly triple to $19.4 billion by 2032, fueled by trends like high smartphone penetration, mobile money adoption, and a passion for sports and casino games.

At the heart of Fazi’s strategy for Africa is the presence of a dedicated local representative, ensuring the company remains closely connected to its partners and attuned to the unique characteristics of the market. This on-the-ground support enables Fazi to build strong relationships and deliver solutions tailored to the needs of players and stakeholders across the continent.

In addition to its local presence, Fazi is committed to increasing its visibility and engagement by participating in leading African gaming exhibitions. These events provide an opportunity to showcase their offerings, connect with

Join Fazi in shaping the future of iGaming in Africa. To explore partnership opportunities, connect with our local representative:

Let’s create exceptional gaming experiences together!

Bojan Mitic, CEO of Fazi.

Job Weku Business Development Manager, Fazi

Job Omwoma Ezekiel Weku Email: job.weku@fazi.rs

Operators' Role in Enforcing Self-Exclusion Measures in Africa

The global expansion of gambling opportunities has brought harm reduction measures, like self-exclusion tools, into sharper focus. These tools enable players to exclude themselves from gambling platforms for a specified period voluntarily—whether it’s a week, a month, or longer—encouraging responsible gaming habits and aligning with regulatory efforts to promote player welfare.

Insights from the Centre for Gambling Education & Research Study

A study conducted by the Centre for Gambling Education & Research (Hing aet al., 2011) explored the motivators and barriers to help-seeking among gamblers. The research analysed responses from 730 participants, ranging from non-problem gamblers to those experiencing significant gambling issues, gathered through diverse methods, including national telephone surveys, culturally-diverse gambling venues, and online problem gambler surveys.

The findings were striking: awareness of professional help sources was low, with only 31% of participants aware of venue assistance programmes, such as self-exclusion tools. Notably, awareness was highest among problem gamblers (36%) and low-risk gamblers (35%) compared to moderate-risk (25%) and non-problem gamblers (25%). Interestingly, younger gamblers (aged 18–39) were more likely (37.5%) to know about venue assistance than older players (28.2%).

However, when participants were asked about motivators for seeking help, “concerns from the venue where you were gambling” ranked lowest, indicating that external pressure from gambling venues may not significantly influence help-seeking behaviour.

Challenges in Awareness and Accessibility

These insights underscore the importance of raising awareness about self-exclusion programmes and ensuring their accessibility. Operators in Africa have a critical role to play in addressing these challenges by integrating self-exclusion tools into their platforms, fostering a culture of responsible gambling, and partnering with regulators for effective implementation.

Operators’ Role in Promoting Responsible Gaming

Industry professionals like Ernest Ghartey, Social Media Manager at PrideBet, with over six years of experience in the gambling sector, have observed firsthand the potential of self-exclusion tools. Ghartey emphasised that these measures not only promote responsible behaviour but also demonstrate genuine care for players' well-being. "When customers are given the option to exclude themselves from certain games, it sends a clear message that their health and well-being are a priority," he explained.

The Importance of Strengthening Regulatory Partnerships

On opportunities to enhance the effectiveness of self-exclusion measures in Africa, Ghartey highlighted two key points:

1. Strengthening Regulatory Partnerships

Ghartey underscored the importance of collaboration between operators and regulators to streamline the implementation of self-exclusion measures. "There are instances where a player excludes themselves from one sports betting platform but continues gambling on another. With strong partnerships, it becomes easier to create a unified system that ensures players are truly protected," he said.

2. Raising Awareness

Another crucial aspect, according to Ghartey, is increasing awareness among players. "Operators need to educate players on why, how, and when to self-exclude if they face challenges with gambling. Awareness is key to empowering players to make responsible decisions," he added.

With regulatory collaboration and increased awareness efforts, the potential to enhance self-exclusion measures in Africa is immense. By prioritising player protection and responsible gaming, operators can not only comply with regulatory expectations but also build trust with their customers—laying the groundwork for a safer and more sustainable gambling environment.

Cultural and Social Influences

Marco Cantarelli, Business Development Manager at iSolutions with over 25 years of experience, acknowledged that self-exclusion is often perceived as a potential reduction in revenue. However, he emphasised the importance of building trust with players, noting that prioritising player welfare can foster long-term loyalty and sustainable growth.

Cultural, religious, and traditional factors also significantly influence the adoption of self-exclusion measures in Africa. According to Ernest Ghartey, the stigma surrounding sports betting in countries like Ghana contributes to a negative perception of gambling. He observed, “Africa is a religious continent, and at times, it doesn’t trust the gambling sector.” Self-exclusion tools can help mitigate this stigma, presenting operators as responsible and community-focused.

To make self-exclusion efforts impactful, Ghartey stressed the need for messaging that resonates with the audience. "Communication should be done in a way that's respected on the streets," he noted, emphasising the importance of culturally sensitive approaches.

“Operators need to educate players on why, how, and when to self-exclude if they face challenges with gambling. Awareness is key to empowering players to make responsible decisions.

Theevolvingroleofwomen inthegamingspace

Traditionally, the gaming industry has been predominantly male-dominated. However, women have been breaking barriers and boldly joining this lucrative field, proving that opportunities in gaming are open to all. A recent survey by Statista in the second quarter of 2024 revealed that over 91% of female internet users aged 16 to 24 years worldwide played video games on various devices. Similarly, 92.4% of male respondents in the same age group reported playing video games. Globally, more than 83% of internet users identified as gamers, underscoring the widespread appeal of gaming across genders and demographics.

During a recent online discussion on women in the gaming industry, Catherine Msumali, BA (Cum Laude), LL.B., LL.M., and part of the Sales Team at Rio hotel and Casino Las Vegas, shared her experience. “As a woman, it’s hard to join the gaming market,” she stated, emphasising the challenges women face in entering the field. Catherine credited her academic background and specialised studies for paving the way into the gaming space, noting that without this foundation, pursuing a career in the industry would have been significantly more difficult.

Although the gaming industry remains predominantly male, Lois Bright, Director of Africa & Middle East at The Conexus Group and Co-Founder & Managing Director of Initiate International, and Marcia Lynn Harris, Chief Gaming Auditor at Western Cape Gambling and Racing Board have carved out impressive careers, boasting over 15 and 20 years of experience, respectively.

Reflecting on her journey, Marcia acknowledges the challenges of sustaining a career in the industry, describing it as a "bumpy ride." She emphasises the importance of a solid support system and shares that she has often had to work unconventional hours to succeed.

Reflecting on her journey, Marcia acknowledges the challenges of sustaining a career in the industry, describing it as a "bumpy ride." She emphasises the importance of a solid support system and shares that she has often had to work unconventional hours to succeed.

On her part, Lois highlights that while the gaming job market is traditionally male-dominated, opportunities for women do exist. She advises women aspiring to enter the industry to strengthen their interests through education and specialised studies, which can be critical in securing roles.

“University provides exposure, builds connections, and offers opportunities to meet more people in the gaming industry,” Lois added, emphasising the role of education in fostering success.

Siphindile Msani, echoed . Marcia’s sentiments, emphasising the value of having a degree in the gaming industry.

However, Siphindile pointed out that navigating the industry remains challenging, even with qualifications, if one lacks experience. “I am grateful to have been given an opportunity to learn in an entry-level position, which allowed me to gain the necessary experience,” she shared.

She further noted that academic qualifications serve as an added advantage, as they demonstrate genuine interest in the field. “My Sports Degree played a key role in opening doors to the gaming space, coupled with hard work,” she added.

Despite the challenges, Siphindile expressed optimism about the growing presence of women in the industry. She

observed that the gaming sector is evolving to become more inclusive and accommodating for women.

“There’s growth in the industry that favours women, with more games being developed to appeal to female audiences. I believe that over time, we’ll see even more women entering the field,” said Siphindile.

When asked whether hiring more women would help attract female players, Siphindile Msani emphasised that increasing the representation of women in the industry is a step in the right direction. “If more women are hired, they will undoubtedly attract more female players. That’s the direction the industry is taking,” she said.

Siphindile also highlighted the dedication women bring to their roles, saying, “Women work extra hard to prove themselves. They often go the extra mile, which is why many businesses are embracing hiring more women. This is contributing significantly to the growth of female players in the industry.”

The discussion revealed that women have made it to the top 50 list of professionals working in the gaming industry. Additionally, there’s a growing trend of women applying to become licence holders.

Siphindile pointed out the benefits of pursuing a degree in gaming law, stating that it provides a competitive edge and valuable networking opportunities. “Although not many schools offer gaming law programmes, it’s an added advantage for breaking into the industry. Many people study in Las Vegas, where they can connect with like-minded professionals,” she explained.

Both Siphindile and Lois Bright emphasised the critical role of networking in advancing a gaming career.

“I got a job straight out of college thanks to networking,” said Siphindile. “Many people I studied with had similar qualifications, but networking helped me stand out. If people don’t know you, they won’t know what you do.”

Lois added, “Networking doesn’t have to happen at physical events. Social media platforms like LinkedIn are excellent spaces to connect with others in the industry.”

The panel also discussed the increasing representation of women in Africa’s gaming industry, which comprises 51% women. This statistic underscores the support for women within the sector.

Siphindile encouraged more women to pursue technical roles, stating, “Upskilling in technical areas can help women significantly elevate their careers in the gaming space.”

Msumali shared advice for those entering the fast-growing industry, stressing the importance of making the most of entry-level positions. “Use your time to network, learn, and continuously upscale yourself,” she said.

Siphindile added, “To start a career in gaming, research the opportunities available, connect with women already in the industry, and prepare yourself to meet the demands of the field. The gaming space is constantly evolving, with new games, operators, and roles emerging all the time.”

The discussion concluded with a resounding call for women to embrace the vast opportunities in gaming, leverage their skills, and contribute to the industry's continued growth and diversity.

The gaming industry is a dynamic and fast-growing sector, particularly in Africa. Despite its rapid expansion, many people remain unaware of the diverse range of career opportunities available within the industry. Beyond game developers and designers, the sector encompasses roles in marketing, data analysis, customer experience, legal compliance, and more, offering a wealth of opportunities for professionals from various backgrounds.

This growth is reflected in the impressive market projections. According to Statista, revenue in the online gambling market is expected to reach USD 1.47 billion in 2024. With an annual growth rate (CAGR) of 5.71% from 2024 to 2029, the market volume is projected to grow to USD 1.94 billion by 2029. These figures underscore the industry's potential and the increasing demand for skilled talent across its many facets.

Mr Joel Anyaegbu, Commercial Manager at Sports Information Services (SIS Ltd), West Africa, with eight years of experience, described the iGaming industry as a vast tree with diverse types of companies.

According to Mr Anyaegbu, the companies are categorised into two main groups: Operators and Platform Providers.

The Operators include casinos, sportsbooks, lotteries, and other facets of the business. This segment of the iGaming industry is further divided into retail and online operations, with some companies operating both models simultaneously.

On the other hand, the Providers are responsible for running platforms that operators use to host their websites and reach their end users. Some providers also specialise in supplying hardware, such as SSDs, slot machines, and other equipment essential for the industry.

The gaming suppliers, known as game aggregators, play a crucial role by collecting games and distributing them to various platforms for operators to utilise.

Additionally, affiliate companies contribute by helping operators generate traffic to their websites, while gaming media houses, like iGaming Afrika, focus on publishing industry-related articles, forming an integral part of the ecosystem.

Regulators also hold a key position in the industry. Often appointed by governments or operating as independent consultants, regulators ensure fair play between end users and operators, safeguarding the integrity of the sector.

“The industry is big, and there is always a place for partnerships,” said Ms. Danuta Janicka-Mierzwa, Deputy Head of Sales at BETCORE. She emphasised the diverse career opportunities within gaming, highlighting that live game producers often have half of their staff as presenters, with entry-level roles evolving into various other positions such as supervisors, planners, studio production personnel, and technical staff.

Ms. Goodness Ohanyere, Product Designer at WA.Technology, underscored the importance of design and technology in the gaming industry. She noted that working in the technical department requires both hard and soft skills,

which vary depending on the specific role. She added that tools like responsible gambling features are designed to help manage consumer behaviour.

The panel also addressed common misconceptions. Mr. Joel Anyaegbu, Commercial Manager at SIS Ltd, West Africa, remarked, “People often think that working in the gaming industry means owning a betting shop or helping gamers win lotteries.” He clarified that the industry is made up of various departments, including analytics, IT, sales, and more.

Ms. Janicka-Mierzwa shared her journey of transitioning from teaching to gaming, noting that her organisational skills from project management in the cultural context translated well to her current role.

“The skills I developed are very useful in this industry,” she said. Addressing the perception of gaming companies exploiting players, Ms. Janicka-Mierzwa pointed out that companies prioritise responsible gambling and focus on sustainable margins. Ms. Ohanyere added that addiction is a psychological issue rather than a result of services provided by operators. She emphasised that measures are in place to support responsible gambling.

The discussion also explored strategies for staying updated in this fast-growing industry. Ms. Ohanyere suggested attending seminars, joining communities like Women in Gaming, reading newsletters, and networking on platforms such as LinkedIn and YouTube.

On maintaining work-life balance, Ms. Janicka-Mierzwa advised setting boundaries and prioritising self-care. “It’s important to take care of oneself and believe in one’s abilities,” she said. Ms. Ohanyere added that having hobbies outside work can help refresh the mind and boost productivity.

For aspiring professionals, Mr. Anyaegbu recommended leveraging online job postings and networking for referrals. He highlighted the significant economic impact of gaming in Nigeria, which employs over 50,000 people and generates substantial government revenue, positioning the sector as a promising avenue for addressing unemployment in Africa.

The insights were shared during a webinar hosted by iGaming Afrika, moderated by Ms. Boipelo Lencwe, Technical Compliance Manager at BMM Test Labs, South Africa. The session shed light on the industry's opportunities and challenges, providing valuable guidance for those looking to start a career in gaming.

It’s important to take care of oneself and believe in one’s abilities “

Playtech Casino:

Quote

from Sergey

Harutyunyan, VP Sales and Customer Development, Playtech

“2024 was a highly successful year for Playtech, marked by the celebration of our 25th anniversary in the industry. We expanded into new markets, including South Africa, through strategic partnerships with Hollywoodbets, TsogoSun and Betway, responding

to the growing demand for iGaming options in the region. Africa is a key market for us, and we are committed to delivering innovative solutions for our licensees and investing heavily in our technology. Looking ahead, we have many exciting developments planned for 2025, ensuring we continue to lead the industry with cutting-edge and responsible offerings.”

Quote

from

Diane Crookes, Senior Commercial Director, Playtech

"Our collaborations with partners across our key markets have been incredibly successful, and we are sure that Africa will be no exception. I am confident that Playtech’s innovative products and services will enhance the player experience within the market,

aligning with our vision of delivering superior gaming experiences to players everywhere."

Adenike Oyebamiji

Adenike Oyebamiji is a distinguished legal professional specializing in gaming law and compliance within West Africa. With a robust career spanning over several years, she has established a reputation for her hands-on approach and dedication to client service excellence in the gaming industry.

She was the Project Coordinator of the first ever Africa Gaming Expo held in Lagos in March 2024 attracting Africa and international Gaming enthusiasts from over 25 countries.

Currently serving as the Legal Counsel for Velex Advisory, Adenike brings a wealth of experience and insight into the evolving landscape of gaming in Nigeria and across the region.

Adenike commenced her legal career at KO & AAK Law as a Legal Associate, where she honed her skills in civil litigation, legal drafting, and property consulting from January 2017 until May 2018. This foundational experience laid the groundwork for her adeptness in handling complex legal matters.

Prior to that, in November 2015, she served as an NYSC Counsel at the Ministry of Justice in Port Harcourt, where she engaged in legal research, document drafting, and client interactions, which solidified her commitment to public service and legal advocacy.

In June 2018, Adenike transitioned to the Lagos State Lotteries Gaming Authority (LSLGA) as a Legal Officer. In this role, she played a crucial part in regulating gaming activities in Lagos State, focusing on regulatory compliance, legal drafting, and dispute resolution. Her work at LSLGA further sharpened her expertise in casino and lottery regulations specific to the Nigerian market, allowing her to navigate the complexities of the industry effectively.

Adenike joined Velex Advisory in July 2020 as the Legal Counsel for Legal Compliance in West Africa. In this pivotal role, she oversees various key functions, including facilitating company incorporation, trademark registration, and licensing procedures for gaming operations across multiple countries in West Africa. Furthermore, her responsibilities include drafting and reviewing contracts, conducting intensive regional research for feasibility studies, and ensuring compliance with existing laws.

Adenike's academic background has played a significant role in her professional journey. She obtained her Bachelor of Laws (LLB) degree from the University of Lagos from 2009 to 2014 and furthered her education with a Master of Laws (LLM), completed in 2020.

Known for her versatility, passion, and commitment to delivering tailored legal services, Adenike ensures that her clients receive legal support that meets and exceeds their expectations.

Outside of her professional commitments, Adenike Oyebamiji is active in community service and enjoys mentoring aspiring legal professionals. She shares her knowledge and experiences to inspire the next generation of lawyers.

Angela Mwelu

Angela Mwelu was born and raised in a vibrant community that celebrated education and innovation. Passionate about technology and its potential to drive social change, she pursued higher learning with determination.

Angela earned her Bachelor of Science degree in Applied Business Computing from the University of Sunderland, which provided her with a foundational understanding of both business and technology. To further advance her skills, she enrolled in prestigious leadership programs, including the Oxford Executive Leadership Programme at Saïd Business School, University of Oxford, and the Senior Management Leadership Program at both Nanyang Business School and Strathmore Business School.

Angela's professional career began in 2001 with a series of internships that allowed her to gain exposure to diverse areas, including international development at UNICEF France and various IT analyst roles. In 2005, she joined DXC Technology, where she spent over five years advancing through different positions, including Multilingual IT Analyst and Production Integration Manager.

In 2010, Angela transitioned to Seven Seas Technologies, serving as Service Delivery and Support Manager and further solidifying her expertise in IT services. She then moved to HAKKEN, initially as Business Development Manager and later as a Partner, where she demonstrated her exceptional ability to build relationships and expand business opportunities.

In 2016, Angela took a significant step forward in her career by joining Mastercard as the Director of Strategic Ecosystems for Sub-Saharan Africa, where she played a critical role in promoting Mastercard's payment solutions, enhancing their acceptance and issuance across the region. After a successful tenure, she joined Ingenico in 2019 as Area Business Head for East Africa, responsible for market expansion across several countries, including Kenya, Uganda, and Ethiopia. During her time there, Angela played a key role in the merger with Worldline, contributing to the establishment of one of the world’s largest payment services companies.

Following her success at Ingenico, Angela Mwelu became the Regional Director for East and Francophone Africa at LexisNexis Risk Solutions in 2022, focusing on revenue growth and market expansion in risk management solutions, particularly in anti-money laundering and fraud monitoring.

Most recently, in March 2024, Angela was appointed as the Senior Vice President of Business Development for Africa at Sharp Vision, further showcasing her leadership in driving financial inclusion and innovative tech solutions across the continent, mostly targeting regulators across the gambling space in Africa.

Known as an out-of-the-box thinker and results-oriented professional, Angela has over 15 years of experience in strategy, leadership, and IT solutions delivery. Currently, Angela is serving a purpose to ensure that gaming regulators across Africa can effectively regulate the industry by incorporating technological aspects within their systems, further demonstrating her commitment to fostering innovation and responsible governance in emerging markets.

Beatrice Baiden

Beatrice Baiden is a dedicated professional working at the intersection of youth development, gender equality, and conflict resolution. With over 12 years of experience in communications and media.

Born and raised in Ghana, Beatrice's early interests in social justice and community empowerment paved the way for her later academic pursuits and professional commitments. She has emerged as a notable voice advocating for innovative and sustainable solutions to the multifaceted security challenges facing Africa and the global community.

She holds a dual certificate in Leadership in International Security from the Geneva Center for Security Policy and a Master of Advanced Studies in International & European Security from the University of Geneva. Additionally, she attained a Master of Arts in Gender, Peace & Security from the Kofi Annan International Peacekeeping Training Centre, further solidifying her expertise in her field.

Beatrice currently serves as the Public Relations Manager for the Gaming Commission of Ghana, where she has made significant contributions since October 2015. In this role, she acts as the spokesperson for the Commission, developing and maintaining communications strategies that promote transparency and engagement with stakeholders.

Previously, Beatrice held the position of Editor at eTV Ghana from 2011 to 2015, where she not only hosted and produced television programs but also supervised the station's social media efforts. Before her role at eTV, Beatrice's career began at the Ghana Broadcasting Corporation, where she contributed to the production of midday and primetime news bulletins, honing her skills in journalism and media communications. She also served as a columnist for the FootPrint Newspaper, writing insightful articles on gender issues and advocating for women's rights.

Recognized for her achievements and influence in the field, Beatrice is a proud alumnus of the Thomson Reuters Foundation and has been honored with the Press Trust of India Award. Her commitment to youth, gender equality, and security is not only a professional pursuit but a personal passion, driving her to create positive change in her community and beyond.

With an enduring belief in the potential of young people and the importance of gender perspectives in peace and security processes, Beatrice Baiden continues to be a transformative force in Ghana and an inspiring figure on the international stage.

Boipelo Lencwe

Boipelo Lencwe has made a significant mark in the gaming industry, bringing over two decades of experience to her roles. She holds an educational background in Electrical Engineering, which has equipped her with a solid technical foundation that is invaluable in her career.

Additionally, she completed the Future Leaders Program (FLP) at Wits Business School, further enhancing her professional skills and laying the groundwork for her exceptional leadership abilities within a technical context.

Boipelo began her career in the gaming sector at Montecasino, one of South Africa's premier entertainment destinations, in August 2004. Over a span of 16 years, she ascended to the position of Gaming Lead Technician, where she was responsible for overseeing technical operations and ensuring compliance with gaming regulations.

In July 2021, Boipelo transitioned to BMM Testlabs as a Technical Compliance Manager. In this role, she works within the technical compliance department, dealing with regulators and clients to ensure that gaming operations meet all necessary standards. Her profound knowledge of the industry, combined with her technical expertise, positions Boipelo as a vital asset to both the company and the broader gaming community.

Throughout her career, Boipelo has become recognized for her analytical thinking, technical proficiency, and adeptness in navigating complex regulatory landscapes. She is committed to upholding high standards within the gaming industry and is passionate about fostering strong working relationships between stakeholders.

Boipelo Lencwe's career is a testament to her dedication, expertise, and leadership in the gaming industry. With nearly 24 years of experience and a commitment to compliance and technical advancement, she continues to play a pivotal role in shaping the future of gaming in South Africa. Her journey reflects a blend of technical excellence and strategic management, making her a respected figure in the field.in the field.

Borah Omary

Borah Omary is a distinguished marketing and media professional based in Dar es Salaam, Tanzania, renowned for her expertise in developing marketing strategies and leading media initiatives across East Africa.

With over a decade of experience in the industry, she has significantly contributed to the growth and visibility of various brands within the complex landscape of marketing and media. Her educational background includes an MBA in Marketing from the Open University of Tanzania (2013-2016) and a Bachelor’s degree in Computer Science from the Institute of Finance Management (2010-2013).

Borah's career trajectory reflects her commitment to driving effective marketing solutions and her passion for media production. She currently serves as the East Regional Manager- New Markets and Campaigns for betPawa, a leading online betting company. In this role since February 2024, she is responsible for orchestrating all local marketing activities, managing a team of coordinators, and overseeing various campaigns, including out-of-home (OOH) advertising and event management.

Her strategic insights into emerging markets and budget management have been key to the successful execution of betPawa's branding initiatives in the region. Prior to this, she worked as the Country Marketing Manager for betPawa, where she led marketing activities aimed at user growth while ensuring compliance with local advertising regulations.

Before her tenure at betPawa, Borah Omary was the Managing Director at Mainstream Media Limited, a marketing and media agency, from June 2018 to January 2023. Here, she was instrumental in developing client relationships, supervising marketing strategies, and advocating for innovative digital marketing solutions.

Borah's earlier experience includes significant roles in media production, such as serving as the Production Assistant Manager at VIASAT1 Tanzania LTD (Modern Times Group) from January 2014 to August 2018, where she managed production activities and contributed to content development. Additionally, her consultancy work with XMedia Kenya involved overseeing film and television projects, ensuring compliance with regulations, and managing budgets, which deepened her understanding of the media landscape across the region.

In July 2024, Borah expanded her influence by becoming an Outlying Ambassador for Women in Gaming-Africa, showcasing her dedication to promoting gender diversity in the gaming industry. This prestigious role allows her to advocate for women’s involvement and empowerment within a traditionally male-dominated field, emphasizing the importance of representation in all aspects of gaming. Her contributions not only enhance the companies she represents but also inspire future generations of women seeking to make their mark in marketing, media, and gaming across Africa.

Carla Bastos

Carla Bastos is a distinguished professional with extensive experience in the regulatory landscape of the gambling industry, noted for her leadership, commitment, and innovative contributions.

Her career began at PricewaterhouseCoopers (PwC), where she honed her skills as an auditor before venturing into the specialized field of gambling regulation in 2003.Since then, Carla has played a pivotal role in shaping the regulatory environment for gaming operations, driven by her passion for excellence and a deep understanding of the complexities of the industry.

In 2009 to date, Carla advanced to the role of Executive Manager of Audit at Mpumalanga Economic Regulator, where her leadership capabilities came to prominence. Among her peers, she quickly established herself as a force of nature—a dedicated professional known for her impeccable work ethic and her ability to inspire those around her. In 2021, she briefly stepped into the role of Chief Executive Officer, further showcasing her versatility and capacity for strategic oversight. Throughout her career, Carla has been actively involved in initiatives that promote best practices in gambling regulation. Her contributions to the International Association of Gambling Regulators Statistics Committee and other committees reflect her commitment to enhancing the integrity and efficiency of the industry on an international scale.

Carla holds a Bachelor's Degree in Accounting from the University of South Africa/Universiteit van Suid-Afrika, which provided her with a solid foundation for her career in finance and governance. Her achievements in the regulatory sphere are notable. She was an integral part of the executive team that oversaw the approval and rollout of South Africa’s first online betting operator. Additionally, she contributed to the National Committee for the Financial Action Task Force (FATF) mutual evaluation of South Africa, advocating for alignment with international standards and demonstrating the gambling sector's compliance.

Notably, she played a crucial role in the merger of the Mpumalanga Gambling Board and the Mpumalanga Liquor Authority, establishing the Mpumalanga Economic Regulator. This initiative required the development of comprehensive legislation and policies to ensure a seamless transition.

Among her many accomplishments, Carla was instrumental in the development of the Mpumalanga Tourism and Parks Agency’s (MTPA) first strategic plan following the merger of the Mpumalanga Parks Board and the Mpumalanga Tourism Authority. Her turnaround strategy significantly improved financial controls and operational efficiency, resulting in a remarkable 100% increase in revenue over two years. Under her guidance, the MTPA moved from a "Disclaimer" audit opinion to an "Unqualified" status—demonstrating her formidable skills in governance and financial management.

Over a career spanning two decades, Carla Bastos has left an indelible mark on the gambling regulatory space, characterized by her unwavering dedication, exceptional professionalism, and a heartfelt commitment to her colleagues and community. Her journey is a testament to what it means to lead with purpose and passion—a legacy of excellence in every role she has embraced.

Chanelle Beukes

Chanelle Beukes is an accomplished finance leader, currently serving as the Chief Financial Officer (CFO) at Hollywoodbets, where she has played a pivotal role in steering financial strategy and compliance since March 2016.

Known for her exceptional leadership and innovative approach, Chanelle is deeply passionate about finance and compliance, making it her mission to mentor and empower her team in a fast-paced and dynamic industry.

Chanelle has developed a keen interest in corporate taxation, mergers and acquisitions, and group restructuring, and she embraces change with an open mind and a desire for new experiences. Her strategic outlook encompasses long-term business and financial planning, overseeing black economic empowerment (BEE) compliance, and steering growth strategies within Hollywoodbets, including management of the Hollywood Foundation team.

Before her tenure at Hollywoodbets, Chanelle accumulated an impressive 14 years of experience at EY (Ernst & Young), where she progressed through various roles in the Business Tax Advisory team. Beginning her career as an Article Trainee, she honed her expertise in corporate tax advisory services, ultimately rising to the position of Tax Manager and Executive Director.

Chanelle's academic credentials include a Bachelor's degree in Accounting Science (BCompt) and an Honours in Accounting from the University of KwaZulu-Natal. Additionally, she holds a Master's degree in Accounting and Finance from the same institution. She is also a Chartered Accountant (CA(SA)), certified by SAICA (South African Institute of Chartered Accountants).

As a finance leader with a passion for mentorship and compliance, Chanelle Beukes continues to make significant contributions to the financial landscape within the gaming industry in South Africa, leveraging her extensive experience and commitment to excellence at Hollywoodbets.

Charlene Ludick

Charlene Ludick is a prominent figure in the gaming and hospitality industry, currently serving as the General Manager at Peermont Global in KwaZulu-Natal, South Africa. With almost 30 years of experience in the sector, she has cultivated a robust career in various facets of gaming, showcasing her commitment to excellence and her passion for the industry.

Charlene holds the following academic qualifications; B Com, B Com Honours, and a Masters in Business Administration.

From her beginnings in operational roles to her current leadership position, Charlene has consistently demonstrated her ability to drive progress and innovation. Charlene's journey with Peermont Global began in 2018 when she was appointed General Manager at the Thaba Moshate Hotel, Casino and Convention Resort.

Her exceptional leadership skills quickly garnered recognition, leading to her appointment as Regional General Manager for Peermont Global Botswana in September 2021. In this pivotal role, Charlene is tasked with providing strategic leadership and guidance across all operations, specifically focusing on the group’s Botswana-based properties and casinos, including the renowned Grand Palm Hotel, Casino and Convention Resort.

Describing herself as an ambitious go-getter, Charlene believes her true calling lies within the gaming industry. Her diverse experience spans various positions, encompassing managerial and leadership roles at well-known casino groups both nationally and internationally. This extensive background has equipped her with a unique skill set, allowing her to navigate challenges effectively and enhance operational performance.

In her leadership approach, Charlene emphasizes the importance of empowering her team to improve efficiencies and achieve operational goals. She draws inspiration from Peermont Global’s commitment to customer service and its people-first philosophy—principles that resonate deeply with her personal values and professional vision. As she continues her journey with Peermont Global, Charlene Ludick remains dedicated to fostering an environment of growth and excellence, determined to make a lasting impact in the gaming and hospitality landscape of Southern Africa.

Charmaine Mabuza

Charmaine Mabuza is a pioneering businesswoman and a prominent trailblazer in the South African gaming industry. As the Founding Member and Group CEO of Zamani Holdings and the CEO of Ithuba Holdings, she stands out in the field, being the first black female to manage a lottery operation in South Africa.

Mrs. Charmaine Mabuza has been a driving force behind the establishment and success of Ithuba since its inception in 2015. Under her leadership, the company has aligned itself with international best practices and adopted cutting-edge technology, successfully transitioning the National Lottery into the digital era. This innovation has allowed South Africans to engage with the lottery through online platforms and mobile applications, significantly enhancing accessibility, particularly during the challenges posed by the COVID-19 pandemic.

Inspired by her mother's entrepreneurial spirit and her experience managing multiple small businesses in KwaZulu Natal, Charmaine believes in the power of education and lifelong learning. She is currently furthering her studies at Harvard Business School, setting an example for aspiring leaders who value continuous personal and professional development.

Charmaine is committed to promoting diversity and inclusion in the workplace. At Ithuba, 60% of executive positions are held by women, significantly higher than the industry average of 20%. Her dedication to transformation emphasizes that gender and racial diversity are essential for sustainable business growth. She has brokered several major business transactions, further demonstrating her strategic acumen and leadership in driving impactful initiatives.

In addition to her corporate roles, she serves as the Deputy Chair for the Mpumalanga Provincial University Council, was the Managing Director of Empilweni Payout Services (Pty) Ltd, and has held various positions on public and private sector boards as a Chairperson and Director. Charmaine’s philanthropic efforts have garnered her several prestigious awards, including the Vision 2030 Top Woman in Education Award and the Forbes Africa Social Impact Award, which she received in March 2020 for her remarkable contributions to empowering disadvantaged communities.

Mrs. Mabuza takes pride in Ithuba's commitment to socio-economic development, as the company allocates a portion of ticket sales to the National Lottery Distribution Trust Fund for supporting good causes across South Africa. Her focus on community empowerment is further reflected in initiatives like the ITHUBA Supplier and Enterprise Funding Programme, which provided financial assistance to black-owned businesses amid the pandemic.

Chizzy BB

Chizzy BB is a prominent Nigerian tipster known for her insightful analyses and predictions in the world of sports betting and gambling. With a growing following on social media platforms like X (formerly Twitter) and Telegram, she has established herself as a trusted source for betting tips, strategies, and information.

Chizzy is highly active on X.com, where she engages with her audience through regular updates, betting insights, and interactive discussions. Her engaging persona, combined with her expertise, has garnered a dedicated following that values her opinions and recommendations. On Telegram, she offers exclusive content, including in-depth analyses and live betting tips, which further enhances her community of bettors.

In her role as a tipster, Chizzy BB goes beyond merely providing predictions; she provides comprehensive insights into the evolving sports betting market, especially focusing on Nigeria. She frequently discusses the best sportsbooks available to Nigerian bettors, shedding light on their unique features, user experiences, and overall reliability.

Notably, she emphasizes the significance of understanding bonuses that various bookmakers offer as part of their promotional campaigns. With many sportsbooks competing for attention in the Nigerian market, Chizzy provides her audience with an up-to-date overview of the best bonuses—such as welcome offers, free bets, and loyalty rewards—that can enhance their betting experience and potential returns.

Community engagement is a hallmark of Chizzy's platform. She is known for her open and approachable demeanor, making her social media spaces welcoming for both novice and experienced bettors. Follow her journey on X.com and join her Telegram group to elevate your betting game, and unlock the potential of sportsbooks' various bonuses while making informed, strategic decisions.

Emily Asava

Emily Asava is a dynamic and accomplished Regional Business Development Manager based in Nairobi County, Kenya, recognized for her significant contributions to the iGaming industry. With a strong commitment to driving transformation, Emily excels at connecting economies and cultures through innovative business practices and leadership.

With a successful track record in sales and business development, Emily specializes in acquiring clients, developing sales strategies, generating leads, and managing client relationships. Her expertise lies in effectively communicating product features, benefits, and value propositions to prospective clients.

Emily’s previous roles include her tenure as Sales Manager at TVBET and as Online Casino Manager at OPM Gaming Ltd, where she successfully formulated marketing strategies to enhance customer engagement and drive return on investment. She began her career in sales and marketing management with QueesPark Kenya, laying a strong foundation for her future endeavors in the tech and gaming sectors.

Since January 2024, Emily has been serving as the Regional Business Development Manager at SA Gaming, where she has been instrumental in identifying and leveraging emerging business opportunities, supporting high-profile projects, and boosting brand recognition through targeted marketing initiatives. Additionally, she plays an active role as the East African Ambassador for Women in Gaming, The African Chapter, advocating for women's inclusion in the gaming industry, participating in mentorship programs, and promoting diversity.

Emily Asava holds a Bachelor's Degree in Leadership and Management from The Management University of Africa and ongoing studies for an MBA in Artificial Intelligence at Nexford University. She is also a certified QMS/ISO/SOP auditor, bringing a wealth of expertise in quality management systems.

Beyond her professional life, Emily is a fitness enthusiast, having garnered recognition as the Fitness Female Influencer of the Year. She believes in the power of ambition and hard work, often quoting Ralph Waldo Emerson: "Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it."

Esther Argwings

Esther Argwings is a dedicated professional in the realm of gaming and betting regulation, serving as the Assistant Director of Gaming at the Betting Control & Licensing Board (BCLB) in Kenya. Born and raised in Kenya, Esther displayed a keen interest in fair play and governance from an early age, shaping her career trajectory.

She pursued her education in Kenya, focusing on disciplines that equipped her with a solid foundation in regulatory practices and public administration.

With an impressive career that spans over 25 years, Esther has been an essential figure at the Betting Control & Licensing Board. She began her tenure in April 1999 as a Principal Gaming Inspector. In this foundational role, Esther was instrumental in overseeing the licensing and regulation of gaming operations across the country, ensuring compliance with national laws and policies.

In her current position, she continues to drive key initiatives aimed at enhancing the regulatory framework of the gaming sector in Kenya. Her deep understanding of the dynamics of gaming and betting, combined with extensive experience, positions her as a respected authority within the industry.

Throughout her time at the Betting Control & Licensing Board, Esther has played a crucial role in shaping policies that promote responsible gaming while combating illegal betting activities. Her initiatives have not only strengthened regulatory practices but also fostered an environment conducive to fair competition within the gaming industry.

Known for her collaborative approach, Esther Argwings engages actively with various stakeholders, including government agencies, gaming operators, and community organizations. Her insights have led to the development of educational programs that are aimed at raising awareness about responsible gaming among the public.

Fundi Sithebe

Fundi Sithebe is a dynamic and visionary leader currently serving as the Chief Executive Officer of 4Racing, based in Johannesburg, Gauteng, South Africa.

With a career dedicated to driving transformation and operational excellence, Fundi is committed to fostering a sustainable and inclusive environment within the horse racing and gaming industries. Her leadership prioritizes community impact, particularly focusing on uplifting previously disadvantaged individuals (PDI) in the sector while embracing the principles of diversity, equity, inclusion, and belonging.

Appointed as the inaugural CEO of 4Racing in June 2021, Fundi has embarked on a mission to modernize and elevate the organization. Her strategic vision is directed towards stabilizing and growing the business, ensuring it positively impacts the communities involved. Under her stewardship, 4Racing emphasizes partnership development as a core aspect of its corporate strategy, positioning itself as a leader in responsible and inclusive practices within the industry. Fundi's efforts aim to transform the horse racing landscape while enriching the lives of those connected to it.

Before her current role, Fundi amassed extensive leadership experience in various sectors. She served as the Chief Operating Officer at Airports Company South Africa from December 2017 to April 2021, where she honed her skills in operational management and strategic oversight. Prior to this, she was the Chief of Staff at the same organization for nearly three years, facilitating key initiatives and ensuring smooth operations at the executive level. Fundi's career also includes time as a Project Consultant with her own consulting service from 2012 to 2015, during which she provided strategic guidance to a variety of clients.

Fundi's previous roles further include serving as the Executive Assistant to the CEO at FirstRand Group and working as Protocol Manager during the 2010 FIFA World Cup.

Fundi Sithebe holds a Post Graduate Diploma in Business Administration from the University of the Witwatersrand, completed in 2001, and earned her Bachelor of Business Administration from Midrand University in 2000.

In addition to her role at 4Racing, Fundi also serves as an interim board member for South African Airways since May 2023.

Fundi Sithebe's career thus far is characterized by her relentless pursuit of excellence, a focus on community upliftment, and a dedication to modernizing traditional industries. As she continues to lead 4Racing, her vision is to create a future that not only enhances the horse racing experience but also enriches the lives of those within its ecosystem.

Gail Odgers

Gail Odgers is a prominent figure in the marketing landscape of South Africa, currently serving as the Head of Acquisition Marketing for Sportingbet South Africa. Based in the picturesque City of Cape Town, Western Cape, Gail has carved a niche for herself in the competitive iGaming industry.

Gail’s journey in marketing began with an extensive tenure at Soccer Laduma, Africa’s largest football publication, where she spent over a decade. She joined the publication as a print journalist in 2007, quickly rising through the ranks to become Head of Digital Marketing. In this role, she not only oversaw web content development but also spearheaded the publication's social media strategy.

Prior to her current role at Sportingbet, Gail held various key positions within the marketing domain. She served as Head of Marketing for SportPesa, driving both day-to-day and long-term marketing strategies while representing the brand on a global scale.

Gail’s professional story is also marked by a solid academic foundation. She earned her BTech degree in Journalism from the Cape Peninsula University of Technology, which not only equipped her with essential skills in communication and media but also fueled her passion for storytelling.

Outside of her professional achievements, Gail is a Regional Ambassador for Women in Gaming in Africa, demonstrating her commitment to empowering women in the industry.

With a blend of passion, expertise, and leadership, Gail Odgers remains an influential force in the marketing world, contributing significantly to the narrative of women in gaming and marketing in South Africa.

Gail Petrie

Gail Petrie, the visionary Founder and former CEO of Turfsport, has been steering her company with an unorthodox yet highly effective approach for over 35 years.

A graduate from the University of Cape Town with a BSc in Computer Science, Gail was initially drawn to the sports betting industry not by a penchant for gambling, but by a fascination with the risk management aspects it entails. Her journey in this niche began as a programmer, applying her IT skills to navigate the complex landscape of betting.

After earning her MBA in 2002, Gail's profound interest in human dynamics influenced her leadership style, gradually transforming Turfsport from a modest team of four into a robust, flat-structured organization of 50 professionals.

Today, these experts are deeply engaged in refining IT architecture and design, a field where Gail remains heavily involved. Despite her extensive experience, she is candid about the continuous learning she gains from her team, highlighting a leadership style that values mutual growth and knowledge sharing.

Beyond her business endeavors, Gail has been passionately involved in addressing educational challenges in South Africa and has served as the Chairperson of the Norkitt Education Learner Initiative (NELI), focusing on improving school leadership and governance. Her commitment to this cause reflects her broader vision of societal improvement through education and technology.

Gail's insights into the critical role of wagering software for bookmakers, backed by Turfsport’s three decades of regional experience, underscore her deep understanding of the industry’s needs. Under her leadership, Turfsport specializes in Information Technology and Services, Gaming, Application Software, and Online Gambling, with its headquarters nestled in Cape Town, Western Cape, ZA.

Gail Petrie continues to be a pivotal figure in both the technological and educational landscapes, driving change and innovation through her dual passions for IT and community development.

Gifty-Rita Amoah

Gifty-Rita Amoah grew up in Ghana, where she laid the academic foundation for her distinguished career in law and regulatory compliance. She attended the University of Ghana, earning a Bachelor of Laws (LLB) degree from 2006 to 2008.

Her passion for legal studies led her to pursue further education, resulting in a Bachelor’s degree in Philosophy and Political Science from 2000 to 2004, and a Master of Laws (LLM) specialized in Oil and Gas from 2012 to 2014.

Before immersing herself in the gaming industry, Gifty-Rita worked for two years in the oil sector, primarily as a Project Coordinator at Maersk Drilling. In this role, she coordinated crew schedules, managed immigration processes, and ensured legal compliance for onshore operations.

In 2012, Gifty-Rita transitioned to the legal field, honing her expertise over the next several years across various law firms. She served as a Legal Associate at R.O. Solomon Consulting and Gyandoh Asmah & Co., and later as Managing Associate at Law Times Legal Consulting.

Gifty-Rita entered the gaming industry in 2016, dedicating her expertise to ensuring regulatory compliance as the Deputy Director - Legal at the Gaming Commission of Ghana. In this capacity, she has played a pivotal role in guiding licensees through the complexities of the Gaming Act.

She has spearheaded the creation of advertising guidelines and led the rollout of responsible gaming policies, positioning herself as a key figure in Ghana's regulatory landscape. In September 2023, she was appointed Acting Director of Inspection, Investigations, Compliance, and Enforcement at the Gaming Commission, where she manages regulatory compliance, conducts thorough investigations, and guarantees fair gaming practices across the sector.

Beyond her office work, Gifty-Rita is a passionate advocate for women in the gaming industry. She has been serving as an Ambassador for Women in Gaming, The African Chapter, since July 2024, where she champions the inclusion and empowerment of women in this traditionally male-dominated field.

Gifty-Rita Amoah is actively working to amend the current Gaming Act and develop administrative regulations for the Gaming Commission. Her goal is to enhance the regulatory frameworks that govern the industry, ensuring that it remains transparent, responsible, and fair for all stakeholders.

Hayley Joseph

Hayley Joseph is a seasoned expert in the iGaming industry, currently serving as the Director of Operations for Africa at WA.Technology, based in Sliema, Malta. With over 20 years of extensive experience in both land-based and online casino environments, Hayley brings a wealth of knowledge and a robust skill set to the table.

Her career is defined by her passion for developing operational strategies that align with business development processes, driving substantial success in a highly competitive and regulated landscape. Known for her commitment to team development and lifelong learning, Hayley continues to push the boundaries of innovation and growth within the gaming industry.

Hayley's career trajectory has seen her take on leadership roles across various organizations in the iGaming sector. In her recent position as Head of Product Marketing/Operations at Kanon Gaming Limited, she was responsible for managing cross-functional teams to enhance existing features and launch new products.

Previously, Hayley held the position of Head of Operations & Business Development for Hollywoodbets in the UK and Ireland, where she honed her leadership skills and operational strategies over nearly four years.

Earlier in her career, Hayley Joseph served as the Head of Operations and Business Development for Hollywoodbets South Africa, where she played a pivotal role in the rollout of the online betting platform. Throughout her tenure, she also focused on creating a cohesive team environment, designing training modules, and implementing marketing strategies that significantly advanced the company’s operations and market presence.

Hayley’s career began in the broader corporate landscape as a Regional Operations Manager at Fedics, where she was instrumental in establishing a new division focused on soft services. Outside of her professional commitments, she actively pursues her athletic passions, demonstrating her belief in a balanced approach to personal and professional development.

Jane Mwikali Makau

Jane Mwikali Makau holds a Master’s degree in Business Administration and a Bachelor of Arts in Business and Management (BA HONS) from the University of Sunderland, United Kingdom. She also possesses a Higher National Diploma in Business and Technology from EDEXCEL University UK along with a Diploma in Marketing, Sales, and Advertising from Graffins College.

Moreover, Jane has a certification in Entrepreneurship from the renowned Babson College in Boston, USA, recognized as the best university for entrepreneurship for the past twenty-two years. She is a seasoned entrepreneur and business leader, honored as the top seasoned women entrepreneur by Brandon College. Additionally, she is a certified lead trainer for the National Industrial Training Authority (NITA) in Kenya.

With extensive experience in Business Development, Business Intelligence, Project Management, Research & Strategy, and Brand Management & Advertising, Jane is the founder and president of the Great Grace Empowerment Institute in Kenya, certified by NITA, and Neema Supreme Distributors in London, UK, which focuses on fashion.

As an ordained Reverend at Freedom Embassy, which has branches in Kenya, Liberia, and the USA, she has previously served as the Customer Service Manager at Akiba Bank. Jane is known for her positive, passionate, and resilient entrepreneurial spirit.

She is a director at the National Water Harvesting and Storage Authority (NWHSA), chairing the Strategy, Technical & Business Development Committee while also being a member of the Governance Risk and Audit Board Committee (GRAC).

Dr. Rev. Jane Makau, who prefers to call herself the Champion of Corporate Social Responsibility (CSR), is recognized for her involvement in numerous CSR initiatives in Kenya as the Chairperson of the Betting Control and Licensing Board.

Her projects include providing water tanks to schools and stressing the significance of CSR for gaming brands operating in local communities. Jane places great emphasis on responsible gaming and actively engages in public sensitization efforts regarding best gambling practices. She insists that companies comply with existing laws to enhance public protection.

Jodi Scholtz

Jodi Scholtz is an accomplished and results-oriented professional currently serving as the Commissioner of the National Lotteries Commission in South Africa. With over 25 years of experience in administrative leadership and strategic management, Jodi has made significant contributions to both the public and private sectors, specializing in organizational development, compliance, and turnaround strategies.

Since assuming the role of Commissioner in February 2023, Jodi has been instrumental in driving initiatives that enhance the integrity and sustainability of the National Lotteries Commission. Prior to this position, she served as the Lead Administrator for the South African Bureau of Standards (SABS), where she played a vital role in restructuring the organization and ensuring its continued accreditation.

Throughout her 18-year tenure at the Department of Trade and Industry (DTIC), Jodi was dedicated to fostering compliance and facilitating performance improvements. As Chief Operating Officer, she led the development of the department’s strategic and operational plans, contributing to multiple unqualified audits. Additionally, her roles as Chairperson of various ethical and risk management committees strengthened the organization’s accountability and performance monitoring processes.

Jodi has also represented South Africa on international platforms, addressing critical issues such as gender-responsive standards at the United Nations and the International Standards Organization. Through her advocacy for women's representation in technical committees, she has demonstrated a strong commitment to transformation and empowerment within the industry.

With a Master’s in Business Administration from the University of Pretoria and additional qualifications from renowned institutions such as Harvard University and UC Berkeley, Jodi combines her educational background with extensive practical experience to navigate complex organizational landscapes. Her exceptional communication and interpersonal skills, coupled with a proactive and detail-oriented approach, have enabled her to thrive in high-pressure environments.

Outside her professional endeavors, Jodi Scholtz is passionate about creating healthy and sustainable workplace cultures that foster collaboration and support for all employees. She remains a dedicated mentor and team player, continually striving for excellence while contributing to the betterment of her community.

Katerina Tipikina

Katerina Tipikina is a highly motivated and results-driven Chief Operating Officer with over a decade of diverse professional experience that spans international commodities trading, space exploration, artificial intelligence, information technology, and the burgeoning field of online gaming and entertainment.

Based in Dubai, she stands out for her exceptional communication and organizational skills, proficiency in managing multicultural teams across Europe, India, and Africa, and remarkable ability to deliver meaningful results in fast-paced, complex business environments. A passionate problem-solver with strong analytical capabilities, Katerina has consistently navigated her organizations through challenges while meeting stringent deadlines.

Currently, Katerina serves as the Chief Operating Officer for the African region at Growe, a role she has held since November 2021. In this position, she has been instrumental in steering the company’s growth across key markets, including Tanzania, Ghana, Nigeria, Kenya, and Mozambique. Additionally, Katerina plays a crucial role in managing the launch of new products and facilitating entry into emerging markets.

Before joining Growe, Katerina served as the Chief Financial Officer at EOS Data Analytics from November 2020 to September 2021. In this role, she led financial management for two pioneering projects focused on satellite production and imagery analysis, managing a team of eight within the finance department while overseeing operations in Georgia with a staff of thirty. Among her key achievements were streamlining workflows within the finance department to enhance operational efficiency and developing a comprehensive financial model and legal framework to support new business initiatives in EU markets.

Katerina's tenure at Noosphere Ventures from September 2016 to December 2020 saw her in the pivotal role of Head of Financial Planning Department and CFO Deputy. During this time, she managed critical processes connecting finance, legal, and operational teams. Her notable achievements included establishing frameworks that reduced costs through workforce optimization, implementing and maintaining legal structures for over 200 entities to streamline operations, and resolving account-related issues that saved the company over USD 1 million.

Earlier in her career, Katerina held a position in business development for the Indian region at SKP Group from April 2013 to May 2016. Her efforts saved the company approximately USD 1.5 million through optimized operations and generated an annual profit of around USD 2 million from the representative office she managed. Her earlier roles as Finance Manager at Steel Mont Trading LTD and Accountant at GPL solidified her foundational expertise in finance.

Katerina holds a Master’s Degree in Finance from Poltav'skij Nacional'nij Tehnicnij Universytet imeni Yuriya Kundratiuka and is currently pursuing a coaching certification at the MHK "Zhyve Dilo" School. With her extensive experience, strong leadership, analytical expertise, and a passion for innovative business solutions, Katerina Tipikina continues to drive growth and transformation in the African iGaming sector.

Katherine Arudo

Katherine Arudo is a distinguished Public Relations and Communications Manager based in Kenya, recognized for her expertise in brand management, corporate communications, event management, and stakeholder engagement.

With over eight years of extensive experience in the public relations industry, Katherine has developed a robust skill set that enables her to effectively craft and promote the corporate identity and mission of various organizations. Her career has been marked by a commitment to shaping and occasionally transforming public perceptions, reinforcing the critical role that PR professionals play in today’s dynamic business environment.

Katherine's journey in the field of public relations began after earning her Bachelor of Arts in Journalism from the United States International University in 2011. She quickly established herself in the industry, beginning her career as an administrator and PR consultant before moving on to more prominent roles. Her peers and mentors have acknowledged her as a reliable team player and a seasoned leader capable of maintaining and enhancing a positive brand image.

For nearly five years, Katherine served as the Public Relations and Brand Manager at Betika.com, where she played a critical role in solidifying the company’s position as Kenya's leading sports betting platform. During her tenure, she successfully led initiatives that resulted in increased customer engagement and brand awareness, ultimately contributing to the company receiving “Super Brand” status in 2021.

Before her tenure at Betika, Katherine served as a Public Relations Manager at Gina Din Corporate Communications, where she orchestrated several high-profile events. Notably, she managed the successful event for the Sauti Kuu Auma Obama Foundation, hosted by former President Barack Obama in 2019, which brought together over 1,500 dignitaries from various sectors. Her ability to coordinate major events and effectively manage communications was further demonstrated through her leadership in planning the Central Bank of Kenya’s 50th Anniversary celebrations and her involvement in the World Trade Organization's 10th Ministerial Conference.

In addition to her core responsibilities at Betika and Gina Din, Katherine has also worked with various esteemed organizations as a consultant and manager. Katherine Arudo is indeed a shining example of dedication and professionalism in the ever-evolving world of public relations.

Klaire Muriithi

Klaire Muriithi, Senior Marketing Manager at DPO Pay by Network, is a prominent Kenyan brand strategist, recognized as a driving force in the realm of brand development and marketing throughout Africa. Her career spans over a decade, focusing on cultivating local brands that can flourish and compete on an international stage. Based in Nairobi County, Kenya, Klaire has made significant strides within various industries, particularly in the gaming sector and sports betting niche, where she has established herself as a knowledgeable consultant.

Born and raised in Nairobi, Klaire's passion for marketing and brand management was ignited during her formative years. She pursued a Bachelor of Commerce with a marketing major at Kenyatta University, graduating in 2009. Driven by a desire to excel in business, she furthered her education by enrolling in a Master of Business Administration (MBA) program at the United States International University - Africa, where she is expected to graduate in 2025. Klaire Muriithi

Klaire Muriithi has pivoted her focus to the burgeoning sector of iGaming and sports betting. From June 2021 to March 2022, she served as the Head of Marketing at BetKing, where she honed her expertise in the digital gaming landscape. Under her leadership, BetKing executed integrated marketing campaigns that enhanced brand visibility and attracted a diverse customer base. This experience solidified her position as a key player in the gaming industry across Africa, allowing her to influence best practices and strategic growth in this space.

After her tenure at BetKing, Klaire took on the role of KE Trade Lead at KingMakers, where she crafted innovative marketing strategies tailored to the Kenyan market. She assessed consumer behavior and positioned the brand competitively against rivals, further solidifying her impact in the gaming sector. In May 2023, she began working as a Brand & Marketing Consultant for Little App Kenya, where she leverages her extensive experience to provide consulting services that merge modern marketing strategies with the dynamic needs of the iGaming sector.

Klaire embodies a unique vision, believing that African brands can stand toe-to-toe with global counterparts. Her mantra, "There is no time better than the present," encapsulates her belief in harnessing the continent's burgeoning market opportunities to create memorable brands. She champions the concept of leveraging local culture and identity to build authentic connections with consumers, ensuring that brands resonate on a personal level.

Klaire Muriithi's career is marked by her dedication to the evolution of brands within Africa, particularly in the gaming and sports betting sectors. As she continues to foster innovative strategies that elevate local brands, she remains a vital force in the marketing industry, paving the way for a new generation of African entrepreneurs and brands. Her journey is a testament to the transformative power of effective branding in creating connections that truly matter.

Linet Mafukidze

Linet Mafukidze has an extensive background in law and regulatory compliance, characterized by 17 years of post-qualification legal and executive experience.

She holds a Master of Law (LLM) in Advanced Legal Studies from the University of London and has a Bachelor of Laws (LLB) from the University of Botswana.

In her career, Linet began as a State Counsel at the Attorney General’s Chambers in 2005, eventually advancing to the position of Principal Legislative Drafter before transitioning to private practice. She reportedly amassed over seven years of experience with the Botswana Unified Revenue Service (BURS) as a Manager of Legislation and Compliance, as well as serving in roles such as Acting Director of Legal Services and Board Secretary.

Linet's exposure to laws and policies governing customs, trade, and taxation has equipped her with the skills to translate policy into legislation that incorporates corporate governance and risk management on both national and regional levels.

Currently, she serves as the Board Secretary and Regulatory Enforcement Officer of the Gambling Authority in Botswana, where she plays a pivotal role in the development, implementation, and monitoring of the board's strategic initiatives. Linet's comprehensive portfolio encompasses corporate governance and governance compliance, both statutory and voluntary, which she integrates into the regulatory framework of Botswana's gaming industry. Her responsibilities include providing secretarial services and participating in regulatory enforcement to ensure that operations within the industry adhere to established standards and regulations. Linet Mafukidze

Linet's contributions have been significant within the gaming sector, reflecting her dedication to establishing a well-regulated and compliant gambling environment in Botswana. Beyond her regulatory responsibilities, she is actively engaged in initiatives that promote transparency and accountability in the industry.

She advocates for continuous professional development and capacity building, believing that a well-informed and skilled workforce is essential for sustainable industry growth. Her commitment to excellence and ethical governance has earned her respect as a leader and a key player in enhancing the integrity and effectiveness of Botswana's gambling regulatory framework. Furthermore, Linet is recognized as a member in good standing of the Law Society of Botswana.

Linet Nyongesa

Linet Nyongesa is a seasoned professional in service delivery and customer experience management, residing in Kenya. With over a decade of extensive experience in the customer service sector, Linet has established herself as a key figure in the operations and management of high-performing teams within prominent organizations.

Currently serving as the Customer Service Operations Manager at Sportpesa, she plays a pivotal role in shaping the customer experience strategy while ensuring optimal departmental efficiency. Since joining Sportpesa in November 2013, Linet has made remarkable strides in her career. She began her journey as a Customer Service Representative, where she honed her communication skills and gained a solid understanding of customer needs and service dynamics.

Her relentless dedication and ability to deliver exceptional customer service saw her quickly rise through the ranks. From serving as a Customer Service Supervisor, overseeing daily operations, to becoming the Customer Service Manager in March 2015, Linet demonstrated her capability to manage large teams and create effective customer service policies that aligned with organizational goals.

In August 2018, Linet's professional growth continued as she became the Head of Customer Experience for Sportpesa Limited Tanzania. In this role, she was responsible for pioneering the customer service framework in a new market, leading a diverse team, and ensuring service excellence at all touchpoints. Her adeptness in strategic leadership was further solidified when she returned to Kenya as the Customer Service Operations Manager in February 2020. Linet took the initiative to streamline processes, enhance team capabilities through targeted training workshops, and foster a culture of continuous improvement, which significantly contributed to the overall success of the organization.

Linet's educational background complements her professional journey. She earned a Bachelor’s Degree in International Business Administration from the United States International University, where she deepened her understanding of management principles and international market dynamics. Prior to that, she obtained a Diploma in Journalism from the Kenya Institute of Mass Communication, which equipped her with vital skills in communication and public relations.

In addition to her operational expertise, Linet is known for her commitment to nurturing talent, rewarding high performance, and motivating her teams to strive for excellence. She actively collaborates with C-Level executives to develop strategic roadmaps and ensure that customer service objectives align with broader business goals. As Linet Nyongesa continues to influence the customer service landscape in Kenya, her vision for exceptional customer experience remains a cornerstone of her professional philosophy.

Lois Bright

Lois Bright, a distinguished leader in the iGaming sector, has established herself as an influential force in recruitment across Africa and the Middle East. As the Managing Director at Initiate International & Director of Africa and the Middle East at The Conexus Group, she oversees a comprehensive portfolio that includes some of the most recognized brands in global recruitment, training, consultancy, and M&A advisory in the gambling and financial technology sectors.

With over 15 years of specialized experience, Lois has tirelessly dedicated her career to creating opportunities and driving growth within these dynamic industries.

Lois co-founded Initiate International in 2012, where she transformed the company into the premier recruitment solution for iGaming and Fintech across the African continent. In 2023, Lois led Initiate International to join forces with The Conexus Group, a strategic partnership that has allowed her to broaden the scope of services offered across Africa and the Middle East.

Lois is passionate about empowering women in the gaming industry. She founded Women in Gaming Africa in March 2024, an initiative aimed at connecting accomplished women within the African gaming space. Her mission with this platform is to provide opportunities for mentorship, networking, and collaboration, thereby helping to shape the future of gaming on the continent.

Lois’s entrepreneurial spirit is evident in her diverse portfolio of ventures, which also includes Language Recruiters and Recruit4Languages. These organizations specialize in matching multilingual candidates with global businesses, further expanding her impact on the recruitment landscape. Her significant experience across various sectors, including real estate and corporate services, has provided her with a unique perspective on talent acquisition.

A proud Afrophile, Lois Bright embodies the essence of empowerment and growth within the African continent’s fast-evolving industry landscape. Her work has not only transformed the recruitment process but has also inspired many to pursue their dreams in the gaming and fintech sectors. Lois’s mantra, "Build your own dreams, or someone else will hire you to build theirs," reflects her belief in the power of initiative and resilience, values that she instills in those she mentors and works with.

Lou-Mari Burnett

Lou-Mari Burnett’s career exemplifies a remarkable blend of creativity, strategic thinking, and operational excellence. Currently serving as the Chief Operating Officer at Eventus International, she has over eight years of extensive experience within the company, where she has become an integral force in both marketing and operational strategy.

Before stepping into the COO role, Lou excelled as the Marketing Director at Eventus International, where she was pivotal in formulating and executing the brand and marketing strategies for new and existing products. Her expertise encompasses campaign management, digital marketing, public relations, and the overall marketing budget.

Lou's journey in marketing did not start overnight; it is a culmination of her rich educational background and previous experiences. Holding a Bdram in media from Stellenbosch University and a design certificate from the AAA School of Advertising, she possesses a solid foundation in both the creative and analytical aspects of marketing. Additionally, her entrepreneurial spirit shines through as the Founder and COO of Platform Infinity, where she spearheads daily operations and business development, ensuring the alignment of strategies with the overall business objectives.

Before delving into the marketing realm, Lou showcased her versatility as an actress, singer, and presenter with Talent-ETC Artist Management. This diverse background in the performing arts not only honed her communication skills but added an invaluable creative edge to her marketing endeavors, enabling her to connect with audiences on a deeper level.

Lou-Mari Burnett has played a crucial role in the growth and development of the iGaming industry across Africa through her leadership and the innovative events organized by Eventus International. Over the past decade, she and her team have meticulously crafted and curated various conferences, exhibitions, and networking events tailored to the unique needs of the African gaming market.

Lou-Mari Burnett is a dynamic leader whose multi-faceted expertise in marketing, operations, and the arts uniquely positions her to navigate and thrive in the challenging business landscape of South Africa. Her story is one of passion, resilience, and innovation, making her a driving force in the events industry and a role model for aspiring leaders.

Maha Otu

Maha Otu is a dynamic business leader based in Lagos State, Nigeria, with over five years of valuable experience in driving strategic growth, digital transformation, and operational excellence within leading organizations. With a robust foundation in corporate governance, financial management, technology roadmapping, and revenue expansion strategies, Maha has proven her aptitude as a strategic visionary and an entrepreneurial thinker.

Currently serving as the Director on the Board of Directors at Betwinner Nigeria, Maha provides strategic oversight and guidance on key initiatives that align with transforming customer experiences through technology. Since April 2021, she has been instrumental in establishing long-term organizational objectives, evaluating financial performance, and enhancing compliance frameworks to ensure operational excellence. Maha champions digital transformation projects, one notable achievement being the successful redesign of the user experience (UX) that increased user engagement by 30%.

Maha's career trajectory has included a variety of roles that reflect her ability to inspire and lead cross-functional teams. As a Team Lead at Betwinner, she led efforts to streamline operations and expand into new markets across West Africa, negotiating landmark partnerships that facilitated growth. Additionally, her recent tenure as a Product Manager for Space Universe allowed her to apply her strategic acumen to the development of a digital radio advertising platform, where she managed the product lifecycle from conception to launch.

An advocate for continuous learning and professional development, Maha holds a Master of Business Administration (MBA) from Nexford University. Her educational background also includes a Bachelor's degree in Industrial Chemistry from Kwara State University and specialized training in UX/UI design. Maha Otu is a forward-thinking executive who partners closely with CEOs and leadership teams to navigate complexities in the business landscape while maintaining fiscal discipline. She believes in exploring strategic options and assessing mergers and acquisitions to unlock new markets and revenue streams.

A notable achievement in her career was being featured on the cover story of the inaugural issue of iGaming AFRIKA Magazine in early 2024, highlighting her influence in the industry. Passionate about promoting ethical decision-making and effective governance, she is committed to fostering a work environment that values innovation and accountability. With her strategic insight and hands-on approach, Maha continues to be an inspiring force in the corporate world, dedicated to creating sustainable shareholder value and empowering the leaders of tomorrow.

Malala Handila Chawelwa

Malala Handila Chawelwa is a dynamic Head of Operations at BetKwacha, where she leverages her extensive experience to drive operational excellence and promote innovation across the organization.

With a career spanning multiple industries, Malala has established herself as a formidable force in the quest for increased representation of women in leadership roles.

Before her current position, Malala made significant contributions at Bolabet Company Limited and Betway Group, where she served as an operations manager and Money Laundering Reporting Officer respectively —a role that honed her analytical skills and deepened her understanding of regulatory compliance in the gaming industry. Earlier in her career, she worked as an Assistant Station Manager at a Road Transport & Safety Agency, where she gained valuable insights into logistical operations and safety protocols.

A passionate advocate for gender equality, Malala is a firm believer that while progress has been made, the fight for inclusivity in the workplace is far from over. "Today, we celebrate the incredible achievements of women who've shattered glass ceilings and paved the way for a more equitable future. However, the number of women in C-Suite and management roles remains far too low," she notes, emphasizing the importance of continued efforts towards parity.

Malala actively champions the #InspireInclusion movement by advocating for mentorship and sponsorship programs that empower women to achieve their maximum potential, promoting unconscious bias training for fair opportunities, and supporting the development of diverse leadership teams that reflect our global workforce's richness. Her commitment to these ideals is not just about reaching leadership roles; it’s about thriving in them and inspiring the next generation of women leaders.

Through her work at BetKwacha and her dedication to these initiatives, Malala Handila Chawelwa is not just making a mark in the operations space; she is paving the way for a future where women thrive at all levels of leadership.

Megan O. Basson

Megan O. Basson is a dynamic and accomplished legal professional currently serving as the Executive Director of the International Center for Gaming Regulation at the University of Nevada, Las Vegas. She is a South African national who is essentially setting global standards for legal and compliance across the global gambling Landscape.

Megan’s professional journey is marked by nearly 15 years as Head of Licensing at the Western Cape Gambling and Racing Board (WCGRB) in South Africa, where she oversaw the complex task of licensing operators in the gambling industry. Her experience included navigating rigorous due diligence processes, implementing policies, and advocating for procedural improvements, all while managing a diverse team and liaising with various organizations.

Beyond her legal and regulatory expertise, Megan is a passionate advocate for neurodiversity and inclusivity. As a dedicated wife and mother of two boys with special needs, she actively promotes awareness, acceptance, and opportunities for individuals with different abilities. She founded Chasing Rainbows, a supportive network for special needs parents and advocates, fostering a sense of community for those navigating similar challenges. Through initiatives such as Coffee Conversations, where families gather to share experiences and insights, Megan champions the importance of mental well-being and encouragement.

With a profound commitment to Corporate Social Investment, Megan dedicates her time to engage with beneficiaries of corporate donations, reinforcing her belief in the transformative power of small acts of kindness. Her ambition is to make a significant difference in the lives of others, whether through her professional endeavors at the International Center for Gaming Regulation or her advocacy work within the neurodiverse community.

Academically, Megan holds an LLB and a B.Proc law degree from the University of the Western Cape, as well as Practical Legal Training from the University of Cape Town. She is also a graduate of the National School of Government’s Public Service SMS Pre-Entry Programme.

As an ambassador abroad for Women in Gaming in Africa, Megan is committed to empowering women in the industry, further diversifying leadership roles, and championing initiatives that foster equity. Her ability to forge connections and promote collaboration remains a central theme in her career, as she continues to strive for excellence in both her professional and personal life. Megan O. Basson exemplifies resilience, empathy, and a tireless dedication to making a lasting difference in the world around her.

Nalukui Caroline Kongwa

Nalukui Caroline Kongwa is a distinguished legal professional serving as the Chief Strategic Adviser for the National Gambling Board (NGB) of South Africa. With over 22 years of experience in legal, regulatory, and compliance matters, she is an admitted attorney currently finalizing her doctorate in Banking Law.

Since her tenure at the NGB began in 2014, Caroline has focused on establishing South Africa as a leader in gambling regulation across Africa. She has guided the implementation of a self-funding model for the NGB, which collects monitoring fees through the National Central Electronic Monitoring System—a critical development for overseeing Limited Payout Machines in the gambling industry. This initiative has not only supported compliance and enforcement but also contributed to job creation and revenue generation.

Caroline is a strong advocate for the International Association of Gambling Regulators (IAGR), where she serves as a Trustee. She believes that IAGR offers valuable networking opportunities that promote learning from global best practices in gambling regulation. Her aim as an IAGR trustee is to enhance engagement among African gambling and gaming regulators and connect them with international stakeholders.

Academically, Caroline holds a Master’s degree in Mercantile Law with specializations in Banking Law, Competition Law, and Indirect Tax Law, alongside a Bachelor of Law (LLB) degree and a Postgraduate Diploma in International, African, and Regional Law. Additionally, she has completed certificates in Economic and Developmental Policy and Labour Relations. Her ongoing doctoral studies focus on Financial Consumer Protection within the framework of Twin Peaks regulation in the banking sector.

In recognition of her contributions, Caroline Kongwa was appointed Vice President of the International Association of Gambling Regulators (IAGR) in October 2023. Her leadership within the NGB has positioned her as a key figure in gambling legislation, ensuring that legal and regulatory standards are upheld within the industry.

Caroline Kongwa's commitment to responsible gambling and strategic regulatory practices marks her as an influential leader in South Africa's legal landscape. As a female leader in a predominantly male-dominated field, she inspires aspiring legal professionals and advocates for gender equality. Her ongoing efforts aim to foster a well-regulated, responsible, and innovative gambling environment both in South Africa and globally.

Nannekie Van der Schyff

Nannekie Van der Schyff is a dedicated Senior Talent Acquisition Specialist based in the vibrant City of Cape Town, Western Cape, South Africa. Her passion for recruitment and a rich background in sales and customer service spans over ten years. Currently, she is a part of Methys Group as the Talent Acquisition and Development Manager.

Since her association with The Conexus Group, which began in 2023, Nannekie has been instrumental in leveraging global recruitment capabilities to connect businesses with top talent while advocating for the importance of nurturing relationships and understanding individual narratives.

In her journey of recruitment, Nannekie discovered her calling just a year ago while working in corporate settings. Her enthusiasm for people, combined with a genuine love for sports, culture, and culinary adventures, allows her to resonate with candidates from diverse backgrounds.

An avid explorer of new eateries and markets, she enjoys sampling unique cuisines that reflect the rich tapestry of culture around her. This zest for life is grounded in her belief that every experience is meaningful, encapsulated in her motto: "Carpe Diem." She approaches life with conviction that nothing is impossible and views each change as an opportunity for growth and fulfillment.

Nannekie's professional journey is marked by her tenacious effort to not only place the right candidates in suitable roles but also build lasting connections. The joy of witnessing candidates thrive in their new positions brings her immense satisfaction and propels her in her mission to initiate change within the recruitment landscape. Her past experiences, ranging from being a Human Capital Specialist at BlueIon to various sales consultant roles, have honed her ability to understand the nuanced dynamics of the job market and candidate aspirations.

Currently, in her role at Initiate International, she focuses on connecting passionate individuals with opportunities where they can truly shine. Nannekie’s approach is characterized by her enthusiasm, commitment to excellence, and determination to succeed. She firmly believes that the recruitment process is not merely about filling positions but about making a profound impact on people's lives, thus transforming them into lifelong connections that bridge the gap between ambition and opportunity.

Through her work and passion, Nannekie Van der Schyff embodies the spirit of empathy and encouragement, striving every day to connect individuals with their dreams and making the world of work a more enriching experience for everyone involved.

Olabimpe Akingba

Olabimpe Akingba is a distinguished legal practitioner and a prominent advocate within the gambling and casinos industry in Africa. With a specialized focus on business development and regulatory affairs, she currently serves as the Regional Manager for Africa at Mchezo Limited in Kigali City, Rwanda.

Her extensive legal expertise encompasses corporate advisory, compliance, legal drafting, corporate governance, and iGaming, making her a respected figure in her field. Recognized as the Most Influential Woman in Gaming 2022, Akingba is committed to driving positive change and advocating for equitable practices in the industry.

Her professional journey began with a robust educational foundation, earning her Bachelor of Laws (LL.B.) degree from the University of Ado Ekiti (now Ekiti State University) from 2004 to 2010. She further honed her legal acumen at the Nigerian Law School, where she received her Barrister at Law (BL) qualification. Akingba supplemented her education with a Statement of Accomplishment in Representing the Professional Athlete from Case Western Reserve University in 2015, further illustrating her commitment to bridging law and sports.

Olabimpe Akingba's career reflects a steadfast dedication to her profession, having held several key positions in prominent organizations. Prior to her current role at Mchezo Limited, she served as the Executive Secretary of the Association of Nigerian Bookmakers from January 2020 to February 2024. Her role involved significant oversight of regulations and industry standards, aligning the association’s interests with the evolving landscape of gambling laws.

She previously held the position of Legal and Compliance Manager at Alvac Company Limited for eight months and also served in a similar capacity at Winners Bookmaker Nigeria Ltd (1960Bet) from November 2014 to March 2018. In these roles, Akingba provided internal legal advisory services, ensured compliance with statutory provisions, and liaised with regulatory bodies. Her ability to navigate the complexities of sports betting and lottery regulations underscored her expertise in maintaining the integrity of operations within the gaming sector.

Earlier in her career, Olabimpe Akingba worked as a Legal Adviser at Afric-Nigeria Sports Affairs Ltd (Betcolony) and as an Associate at Brainfield Law Chambers. Her formative experience includes an internship under Chief Afe Babalola (SAN) at his law chambers, where she gained essential insights into the legal practices that would shape her career.

Akingba's professional trajectory is marked by her unwavering passion for law and advocacy within the gaming industry. As she continues to influence and guide the development of gambling regulations in Africa, she remains a vital contributor to creating a fair and dynamic environment for all stakeholders in the gaming sector.

Olafadeke Akeju

Olafadeke Akeju is a distinguished legal professional with a remarkable career spanning over two decades. Currently, she serves as the Managing Partner at WYS Solicitors in Nigeria and holds the position of Legal Counsel for Africa at SteelRose Legal in the United Kingdom.

Her expertise primarily lies in the gaming and gambling industry, where she has played a pivotal role in regulatory restructuring, policy development, and advisory services across various jurisdictions.

Olafadeke’s professional journey began after she obtained her LL.B degree in Law from Lagos State University in 2002. Following her studies, she was called to the Nigerian Bar after completing her training at the Nigerian Law School in 2005. Her legal career commenced at Olalekan Yusuf & Co, where she served as a Legal Counsel, honing her skills in litigation and legal research, in addition to corporate registration activities. Her tenure in this role provided a strong foundation for her future endeavors in the legal field.

In 2007, Olafadeke transitioned to Lasaco Assurance Plc as a Legal Officer, where she provided crucial legal and administrative support. Her proficiency and dedication led her to the Lagos State Lotteries Board in 2008, where she served for over eight years as the Board Secretary and Legal Adviser. In this capacity, Olafadeke played an instrumental role in implementing gaming regulations and policies, acting as Chief Compliance Officer and spearheading the Licensing Due Diligence, Assessment & Compliance Committee. Her extensive involvement in regulatory policy development positioned her as a leading expert in the industry.

In 2016, Olafadeke ascended to the role of Senior Partner at WYS Solicitors, where she focused on providing legal advisory services to stakeholders in the gaming industry. Her leadership qualities, coupled with her deep understanding of the legal landscape, propelled her to become the Managing Partner at WYS Solicitors in February 2019—a position she continues to occupy. In parallel, she founded SLEC Africa in January 2020, aiming to support the growth and regulation of the gaming sector across the continent. Her commitment to this domain is further demonstrated by her involvement with SteelRose Legal as Legal Counsel for Africa since January 2023.

Additionally, Olafadeke served as a Special Adviser to the Director General of the National Lottery Regulatory Commission from 2017 to 2019. In this role, she made significant contributions to the restructuring of Nigeria's gaming industry and the development of a national gaming policy. Her advisory role in this capacity highlights her dedication to fostering an effective regulatory framework for the gaming sector in Nigeria.

Olamide Alaba

Olamide Alaba is a dynamic marketing professional based in Malta, recognized for her expertise in crypto, iGaming, and influencer management. Throughout her career, she has demonstrated a profound passion for marketing, leveraging her skills to drive brand growth and customer engagement across the African continent. With over a decade of experience, Olamide has played a pivotal role in establishing and scaling major brands, making her a leading figure in Africa's iGaming industry.

Olamide began her career in 2013 as a writer, where she developed her content creation and storytelling abilities. Over the years, she has contributed significantly to brand advancement and customer retention across various sectors, showcasing her versatile skill set.

Her entry into the iGaming sector came when she assumed the role of Marketing Manager at CommunicationsArc. In March 2022, Olamide became the Africa Marketing Executive for Yolo Group, where she was instrumental in the company's entry into the African market. She focused on developing strategic partnerships with key influencers and thought leaders, significantly enhancing Yolo Group's digital presence.

Notably, her involvement in the "Join The Crypto Experience" program, which successfully onboarded over 50 influencers in the crypto and gaming space, was a key factor in driving market adoption and expanding brand visibility across Africa.

Before her tenure at Yolo Group, Olamide held various key positions, including Chief Operating Officer at PopAdLink.com and Chief Marketing Officer at CommunicationsArc. Her prior experience as a Marketing Executive at Naija Lottery and a Communications Associate at Urbane Aries further solidified her marketing credentials. Additionally, she served as the Head of Implementation at Bomay Group and as a Customer Support Specialist for Dr. Kay Planner in Lagos, Nigeria.

Olamide holds a Bachelor of Technology degree in Agricultural Extension and Communication from the Federal University of Technology Akure, which she completed between 2012 and 2017. As Olamide continues to shape the future of iGaming and crypto in Africa, she remains a powerful force known for her leadership and commitment to fostering growth in the industry.

Ondela Vundisa

Ondela Vundisa is a seasoned Business Consultant with a proven track record in Client Relationship Management, Client Retention, Recruitment, Sales, Marketing, and New Business Development.

With extensive experience across several key roles, Ondela has established a reputation for fostering strong client relationships and driving business growth. Proficient in Microsoft software and adept in communication, negotiation, strategic planning, sales, and public speaking, Ondela brings a diverse skill set to the table.

Her academic foundation includes a Bachelor’s Degree in BCom Human Resource Management and Industrial Psychology from the University of Johannesburg, complemented by additional training from the Class of Business at Moonstone Business School of Excellence.

Throughout her career, Ondela has held pivotal positions that showcase her expertise. As an Account Relationship Manager at Sethembe Group and later as a Key Account Manager at Evolution, she honed her skills in managing complex accounts and nurturing valuable client connections. Currently serving as an Account Manager at PHOENIX 7, Ondela Vundisa continues to leverage her insights and strategic approach to enhance client satisfaction and business performance.

With a passion for consulting and a commitment to excellence, Ondela Vundisa is dedicated to helping organizations thrive by maximizing client value and implementing effective business strategies.

Purity Wahiu

Purity Wahiu is a dynamic industry expert with extensive experience and a proven track record in the sports betting and iGaming industry. Based in Nairobi County, Kenya, Purity has held leadership positions that demonstrate her ability to navigate both online and land-based gaming environments.

In her current role as Director and Managing Partner at Stellar Bets, Purity manages the complexities of sports betting operations within the dynamic iGaming sector. Additionally, her commitment to empowering women in the industry is exemplified by her role as Regional Ambassador for Women in Gaming, The African Chapter, where she has been influencing positive change since May 2024.

Purity's entrepreneurial spirit is evident in her founding of Purecom Company Limited in May 2016, where she serves as Executive Director. Her visionary approach was further underscored when she established Purecom Adventures & Safaris in 2018, showcasing her versatility and commitment to delivering innovative experiences beyond gaming. Prior to her current roles, Purity served in various managerial and support positions, including Chief Operating Officer at Inbet Kenya and Commercial Support Manager at Asian Betting & Gaming Enterprises Africa Ltd.

Purity holds a Bachelor’s degree in Purchasing and Supply Management from the University of Nairobi and completed an Associate’s Degree in Criminology from the Kenya Institute of Criminal Justice. Additionally, her studies in linguistics, specifically focusing on effective communication in Chinese and English, reflect her commitment to cross-cultural communication and relationship management.

Purity Wahiu stands out as a leader who not only drives operational excellence but also champions the importance of teamwork and knowledge sharing in the workplace. Her journey is a testament to her unwavering dedication to making a significant impact in the iGaming and sports betting industries in East Africa and beyond.

Sabrina Msuya

Sabrina Msuya is a distinguished marketing professional based in Dar es Salaam, Tanzania, widely recognized for her expertise in corporate communications, public relations, and government relations. With a solid foundation in telecommunications, media, and event management, she has established herself as a thought leader in the rapidly evolving African iGaming sector.

As a certified director and the Board Chair of the Tanzania Sports Betting Association, Sabrina plays a crucial role in shaping the industry narrative and advocating for responsible growth within the region.

Since January 2023, Sabrina has served as the Head of Corporate Communications at SportPesa, where she manages the company's communication strategies and public relations initiatives. Her tenure at SportPesa spans over seven years, during which she has progressed through various roles, including Manager of Public Relations, Communication, and Partnerships.

In her capacity as Chairperson since November 2022, Sabrina is steadfast in advancing the interests of the sports betting industry. She actively participated in pivotal industry initiatives, including the launch of new sports betting companies, and represented the association in meetings with the Permanent Parliamentary Committee on Budget, advocating for regulatory improvements and addressing tax and operational challenges within the industry.

Beyond her professional roles, Sabrina is passionate about corporate social responsibility (CSR) initiatives at SportPesa, focusing on community upliftment and sports development. Sabrina is also a strong advocate for women's empowerment in the workplace and beyond. She has been featured in the "Rising Women: Count Her In" campaign, aligning with the UN’s International Women’s Day theme that promotes investing in women. Her participation in this initiative, along with coverage by Mwananchi Communications Ltd and The Citizen newspaper, has allowed her to inspire others while advocating for gender equality in professional spaces.

Before joining SportPesa, Sabrina cultivated her skills at AccessBank Tanzania Ltd and Barclays Bank Tanzania as a PR and Marketing Executive and PR and Communications Executive, respectively.

Academically, Sabrina Msuya holds a Master of Business Administration (MBA) in Corporate Management from Mzumbe University and a Bachelor of Arts in Mass Communication/Media Studies from Tumaini University. Her visionary leadership, commitment to ethical practices, and fervor for fostering community engagement position her as a key catalyst for the ongoing growth of the gaming environment in Africa.

Sandisiwe Bhengu

Sandisiwe Bhengu is a distinguished professional in the online gaming and operations management sectors, currently serving as the General Manager of Operations for Emerging Markets at Betika.com. Based in the vibrant Durban Metropolitan Area, she has cultivated a robust operational framework that fosters excellence and innovation within the pan-African bookmaker.

With a career spanning over a decade, Sandisiwe specializes in enhancing customer satisfaction and driving business growth through strategic thinking, marketing communications, and brand awareness. Her educational foundation includes a Master’s in Business Administration (MBA) from the Management College of Southern Africa (MANCOSA) and a BA Degree in Brand Communication from Vega School.

In her current role at Betika, which she assumed in May 2023, Sandisiwe is at the forefront of coordinating online gaming operations across emerging markets in Africa. Her leadership has been instrumental in optimizing operational processes and identifying commercially viable opportunities for business expansion. Prior to joining Betika, she honed her skills at Hollywoodbets, where she spent nearly eight years. There, she ascended the ranks to serve as the Head of Operations for Africa, as well as managing aspects of the commercial sector and overseeing a diverse sales team. Her responsibilities included resource management, performance reviews, and strategic training—all essential elements in driving operational success.

Sandisiwe's career began with marketing and project management roles, where her innate ability to blend creativity with analytical thinking became apparent. She worked as an Event Manager and Website Coordinator at Gagasi FM, overseeing station events and creating promotional scripts. Her experience further expanded with roles in marketing coordination at FLASH Mobile Vending and as a Copywriting Intern at Whalley and Associates. These positions laid the groundwork for her strong proficiency in marketing communications and brand strategy.

Throughout her journey, Sandisiwe has consistently demonstrated a commitment to professional growth and development. Her ability to integrate her marketing experience into operational strategies has set her apart in a competitive industry. As she continues to lead and innovate at Betika, Sandisiwe Bhengu stands as a testament to the impact of strategic thinking and effective leadership in the ever-evolving landscape of online gaming and business management in Africa.

Sasha Boerma

Sasha Boerma is a prominent figure in the digital marketing landscape, currently serving as the Head of Casino and Affiliates at White Label Casinos. With nearly two decades of experience, she has garnered a reputation as an online marketer, international speaker, and moderator.

Based in Cape Town, Western Cape, South Africa, Sasha's career reflects a deep commitment to connecting, networking, and fostering collaboration within the industry. Sasha's journey began with a keen interest in the convergence of technology and communication. Growing up in South Africa, she pursued her higher education at the University of South Africa, where she earned a Bachelor of Commerce in Business Administration and Management in 2008.

Her passion for brand management led her to further her studies at Vega School, where she obtained Diplomas in Exercise Science and Brand Communication, and is currently advancing her academic credentials with an Honors in Strategic Brand Management.

Over the years, Sasha has built a diverse professional portfolio across various roles in agencies, corporates, and consulting environments. She started her career as a Project Manager at Gloo Digital Design, where she managed high-profile clients such as Distell and MWEB. This initial experience laid the groundwork for her journey in digital marketing and client relations. Her subsequent role as an Account Manager at Shake Interactive SA allowed her to develop online marketing strategies for iconic brands like Pringles and Old Spice.

In 2013, Sasha transitioned to Royal Canin South Africa as the CRM and Digital Manager, where she implemented innovative digital and CRM strategies that enhanced customer engagement. Her tenure as African PRM Manager for Unilever at Havas Worldwide marked a significant achievement, as she played a crucial role in establishing the People Relationship Marketing approach, creating a bridge between consumers and Unilever’s diverse brand portfolio.

In recent years, Sasha has solidified her expertise in affiliate marketing. She has served as the Head of Affiliates at Coastline Gaming since March 2023, after leading affiliate marketing initiatives at 4King Media and slotvibe.com for two years. Her extensive knowledge and passion for online casino marketing have established her as a thought leader in this dynamic sector.

Beyond her professional accomplishments, Sasha Boerma is committed to sharing her insights with the global marketing community. Residing in Cape Town, Sasha finds inspiration in the vibrant culture and natural beauty of her surroundings. Outside of her work, she is passionate about connecting with individuals and creating a supportive network that emphasizes essential collaboration in the digital marketing space.

Shanta Segabon

Shanta Segabon is a highly accomplished CRM strategist and digital sales leader, based in the vibrant City of Johannesburg, South Africa.

With over 15 years of experience in the dynamic field of customer relationship management and online marketing, Shanta has established herself as a prominent figure in driving customer lifecycle management and retention strategies that foster business growth and enhance customer loyalty.

Her academic journey commenced at the University of the Witwatersrand, where she earned a Bachelor of Science (BSc) degree in Computer Systems Analysis from 1999 to 2002. This academic foundation equipped her with critical analytical skills and a robust understanding of technology, which have proved indispensable in her subsequent career. Shanta began her professional career as a CRM Specialist at Nashua Mobile from October 2005 to September 2008.

In this role, she was responsible for managing customer satisfaction and market research campaigns, directing marketing efforts, and developing loyalty programs tailored to optimize customer engagement. Her innovative approach led to the successful implementation of personalized customer communication packs and electronic billing systems, showcasing her ability to blend technology with customer needs.

In October 2008, Shanta Segabon joined the Fortune Lounge group of online casinos as the Head of Conversion. Over the course of 15 years, she played a pivotal role in managing new player conversions across multiple casino brands—encompassing casino, bingo, and poker platforms for diverse global markets. Her strategic oversight included leveraging various communication channels, optimizing email outreach, and implementing A/B split testing to enhance conversion rates.

Shanta’s leadership ensured that Fortune Lounge maintained a competitive edge by focusing on player user experience and operational efficiencies. In June 2023, she took her expertise to the next level by becoming a self-employed Senior iGaming Conversion and Retention Strategist. In this capacity, she leverages her extensive background to offer tailored solutions for online businesses seeking to amplify their conversion strategies and customer loyalty programs.

Shivika Singh

Shivika Singh is a results-oriented strategist and business development professional based in Gauteng, South Africa, with extensive experience in data management, analytics, and business intelligence. With a career that spans several critical roles, she has demonstrated a consistent ability to support operations, project management, and strategic planning while devising innovative solutions to drive transformation, operational excellence, and business revenue.

Currently, Shivika serves as the Business Development and Data Manager at Tsogo Sun, where she has been leading new business development initiatives for the past five years.

Shivika's notable career highlights include successfully implementing data warehousing, analytics, and insight reporting at prominent organizations such as Sun International and Tsogo Sun. Additionally, she pioneered compelling storytelling presentation sessions that have significantly enhanced the effectiveness of internal communications and stakeholder engagement.

Prior to her current position, Shivika Singh excelled as the Business Information, Intelligence and Insights Manager at Sun International. In this role, she established a business intelligence department that streamlined process management and developed predictive analytics to improve gaming floor and marketing strategies.

Shivika also worked as a Business Intelligence Manager at Tsogo Sun, where she was responsible for overall BI solutions and user adoption. She managed the successful implementation of the enterprise data warehouse project and facilitated the automation of group reporting.

Before her robust experience in gaming and business intelligence, Shivika Singh began her career at Suncoast as a Gaming Analyst and held various administrative positions at respected companies such as Nedcor, Old Mutual, and Liberty Life Insurance Company.

Educated at the University of South Africa, Shivika holds a Bachelor of Commerce (BCom) degree, further cementing her qualifications in the field. As she continues to navigate the complexities of the business landscape, Shivika Singh remains dedicated to driving significant results for her organization and contributing to the advancement of data-driven decision-making in South Africa.

Silvia Aravena Robledo

Silvia Aravena Robledo is a prominent business leader and consultant based in Johannesburg, Gauteng, South Africa, specializing in affiliate marketing, international trade and market strategy. With a focus on online gambling in Africa and the Latin American international markets, Silva serves as the Senior Affiliate Manager at 888Africa, where she plays a vital role in connecting businesses to foreign markets.

Her multilingual capabilities and deep understanding of cultural nuances allow her to effectively bridge gaps between companies and their target markets, ensuring success for her partners across diverse regions.

Silvia’s career spans over 12 years, marked by a commitment to promoting international business initiatives and fostering growth in Southern African countries. As the Director of Independent Consultant of South Africa since February 2017, she has been instrumental in creating tailored strategies for national and international companies seeking to expand their operations.

With offices located in key areas, including Johannesburg, Cape Town, Casablanca, and Cairo, Silvia’s firm has become a reputable consultancy offering services ranging from business plan development to market research and project management. Her focus on providing bespoke solutions reflects her client-centered approach, enabling companies of all sizes to navigate complexities in foreign markets successfully.

Her extensive experience includes her role as the Affiliate Marketing Manager at Osiris Trading, which she has held since April 2018. She has also served as an International Business Consultant for Practical Team and as the Director of ACCIO Johannesburg, where she worked directly with the Government of Catalonia to promote competitiveness in the region.

Silvia's academic credentials include a Master’s degree in Business Administration with a concentration in International Business, obtained from the University of Pretoria between 2015 and 2019. Outside of her professional endeavors, Silvia is a passionate advocate for international collaboration and growth, often emphasizing the importance of having the right partners when accessing foreign markets.

Her ability to communicate in multiple languages, including English, French, Spanish, and Catalan, enhances her outreach and effectiveness in a globalized business environment. As a dynamic force in online gambling and international trade consulting, Silvia Aravena Robledo continues to drive business development initiatives and facilitate connections that open doors to opportunities in Africa and the Middle East.

Taryn Kendall

Taryn Kendall was born and raised in Gauteng, South Africa, where she developed an early passion for excellence and organization. Taryn's professional journey began in 2007 as a Financial Admin and Online Sales professional at Projectorpoint.co.uk, a leading online supplier of AV equipment in the UK.

Upon her return to South Africa, she transitioned into the gaming industry, where she embarked on a remarkable career trajectory. In 2013, she joined Digital Outsource Services (Pty) Ltd as a Betway Trainer, specializing in sports betting and online casino gambling.

Taryn's journey continued as she spent six years at Osiris Trading, taking on various roles including VIP Host and Casino Product Specialist. During her tenure at Osiris, she excelled in managing VIP client relationships and played a pivotal role in overseeing the successful delivery of casino games.

In February 2024, Taryn took a significant step in her career by accepting the role of Country Manager at ARRISE powering Pragmatic Play, which powers Pragmatic Play. In this capacity, she leads efforts to expand the company's reach in the dynamic gaming landscape, leveraging her extensive experience to drive success and innovation in the market.

Beyond her work at ARRISE powering Pragmatic Play, Taryn is also a Regional Ambassador for Women in Gaming, The African Chapter. She is passionate about advocating for the empowerment and connection of women within the gaming industry, providing a platform that facilitates networking, mentorship, and collaboration opportunities. This initiative aims to celebrate the achievements of women in gaming while shaping the future of the industry across the African continent.

After completing her high school education at Westville Girls High School and achieving her Matric Certificate with exemption, Taryn pursued higher education at Varsity College, focusing on marketing. Later, she expanded her academic qualifications with a diploma in Fashion Drawing and a certificate in Fashion Merchandising from Intec, alongside a specialized course in Social Media from the University of Cape Town.

Known for her exceptional people skills, meticulous attention to detail, and ability to thrive under pressure, Taryn continuously seeks challenges that foster both personal growth and team achievement. Her commitment to excellence and her community involvement, including contributions to various charitable initiatives and serving on the Social Committee of Osiris, reflect her dedication to creating a positive impact both within and outside her professional spheres. Outside of her professional commitments, Taryn enjoys exploring diverse cultures and engaging with varying communities, embodying a zest for life that resonates through her endeavors.

Tumelo Mokoena

Tumelo Mokoena is a dynamic and passionate advocate for responsible gambling, currently serving as the Assistant Manager of Advocacy and Communications at The South African Responsible Gambling Foundation.

A formidable woman of substance, Tumelo is known for her boldness, resilience, and strategic vision, consistently tackling challenges with innovative solutions and analytical thinking.

Her remarkable career spans various roles within the gambling industry, where she has made significant contributions to promoting responsible practices aimed at preventing problem gambling.

: Recently, she achieved a significant milestone by being conferred a cum laude NQF 8 Degree from the University of Johannesburg, an accomplishment earned through her relentless dedication.

Beyond her professional and academic endeavors, she has showcased her versatile talents in the arts, featuring in South African Netflix films like "Office Invasion" and various telenovelas, while also being a winner on SABC 1's "THTBS." Tumelo’s leadership style emphasizes mentorship, effective communication, and collaboration, reflecting her commitment to empowering those around her.

As a 2021 student leader and IOHA Peer Educator, she is dedicated to amplifying diverse voices and driving meaningful impact through her advocacy efforts.

Unity Nwanze

Unity Nwanze is a dedicated and goal-driven Business Operations Manager at betBonanza, where she leverages her extensive experience in operations, human resources, training and customer service to enhance organizational efficiency and compliance.

With an MBA in Human Resource Management from Obafemi Awolowo University, Unity Nwanze has built a diverse career in the gambling industry, previously serving as the HR/Clients Relationship Officer at Professional Gems Limited, and as the Customer Relations Manager and Head of Operations at Chesney Hotel, where she honed her skills in managing teams and processes.

Notably recognized as one of the three Employees of the Year at betBonanza in 2021, Unity excels in establishing operational structures from the ground up and is passionate about mentoring staff to foster their personal growth and value within the company.

Her keen attention to detail and commitment to excellence have made her an integral part of her organization and a respected figure in the industry.

Zeena Rossouw

Zeena Rossouw is a pioneering leader in the gaming industry, who recently completed her tenure as the Senior Vice President, Africa of BMM Testlabs. Based in Johannesburg, South Africa, Zeena has dedicated her career to advancing regulatory compliance, operations, and sales within the gaming sector. She is also an ambassador for Women in Gaming, advocating for gender equality and empowerment within the industry.

Zeena began her illustrious career over three decades ago in the gaming field, accumulating a wealth of experience across various roles and organizations. Her journey started in 1991 at Wild Coast Sun - Sun International, where she took on the role of Casino Count and Admin Clerk, handling administrative duties and analyzing variances in metered revenue. Demonstrating her capacity for leadership, she quickly advanced to the position of Treasury/Cashier Supervisor, managing a team of approximately 150 staff members and overseeing substantial cash flows.

Following her tenure at Wild Coast Sun, Zeena joined Tsogo Sun, where she played a pivotal role in the launch of several casinos, including Sun Coast Casino and the Ridge Casino. As a Slots Shift Manager, she was responsible for daily operations, customer service, and compliance with gaming regulations. Her expertise in managing gaming floors and implementing procedures solidified her reputation in the gaming community.

In 2009, Zeena transitioned to Aruze Gaming Africa as Compliance Manager, overseeing all regulatory compliance and legal aspects of the South African subsidiary branch for nearly a decade. In this capacity, she managed submissions for gaming products and maintained communication with various regulatory bodies, including the South African Gambling Board. Zeena played a critical role in continuously reviewing and implementing new regulations, participating actively in shaping industry standards through her representation on the South African Gaming Manufacturers Association (SAGMA).

Since March 2018, Zeena has been with BMM Testlabs, where she currently serves as the Vice President of Operations and Sales. As a Women in Gaming ambassador, Zeena is passionate about supporting and mentoring women in the gaming industry, striving to create networks that foster inclusion, empowerment, and professional growth for women. Her advocacy reflects her belief in the importance of diverse representation in leadership roles within the gaming sector.

Zeena's career is characterized by her unwavering dedication to regulatory excellence, operational improvements, and her commitment to nurturing the next generation of female leaders in gaming. With a remarkable track record and a wealth of experience, she continues to be a trailblazer and an inspiration in the African gaming industry.

Zoé Siwa

Zoé Siwa is a distinguished Chief Financial Officer (CFO) at the Western Cape Gambling and Racing Board, where she has been instrumental in driving financial excellence in the gambling industry since February 2017.

With robust expertise in financial management, cash flow analysis, and regulatory compliance, she has emerged as a key figure in public finance and municipal finance management in South Africa.

Zoé's career in finance began with her foundational education in Accounting and Finance at the University of Stellenbosch, where she obtained her bachelor’s degree from 2004 to 2007. Following her graduation, she joined PwC, one of the world's leading professional services firms, where she quickly ascended through various roles, gaining invaluable experience and skills that would define her career. From March 2012 to July 2013, she deftly managed audits as an Assistant Manager in Worcester, South Africa, demonstrating her commitment to excellence.

Her leadership capabilities propelled her to Senior Associate positions in global PwC offices, including New York City and San Francisco, where she worked from late 2012 through early 2014. Additionally, she spent a brief stint as a Senior Associate in PwC Amsterdam in 2015.

In July 2013, Zoé took on a managerial role at PwC South Africa, responsible for liaising between clients and partners, supervising junior staff, and overseeing financial statement reporting. Her deep knowledge of accounting standards, including Generally Recognised Accounting Practices (GRAP), International Financial Reporting Standards (IFRS), and US GAAP, was crucial in ensuring compliance and high-quality audit outcomes.

Since joining the Western Cape Gambling and Racing Board as CFO in 2017, she has led initiatives that enhance financial governance and efficiency within the organization, with her strategic vision and proficiency in cash flow management being pivotal in maintaining the board’s financial health while promoting responsible gambling practices.

Recognizing the need for greater representation of women in the gaming and finance sectors, Zoé has taken on the role of Ambassador for Women in Gaming. Through this platform, she advocates for gender diversity, equality, and empowerment within the industry, dedicating herself to mentoring young women aspiring to enter finance and gaming.

As an inspirational role model, her journey continues to motivate others in the finance community—especially women—underscoring the importance of mentorship, professional development, and community engagement in the pursuit of excellence. Overall, Zoé Siwa exemplifies not only a highly regarded Chief Financial Officer but also a passionate advocate for women’s representation in gaming.

Zsuzsanna Zeibig

Zsuzsanna Zeibig is a seasoned professional in the gaming industry with over 19 years of diverse experience. Currently serving as the Managing Director for Euro Games Technology (EGT) Kenya, she has established herself as a prominent figure in the sector, adept at navigating the complexities of both land-based and digital gaming environments.

Zsuzsanna’s journey began in Budapest, Hungary, where she developed her foundational skills as a Casino Dealer at Varkert Casino. Her exceptional abilities quickly led her to supervisory roles, culminating in prominent positions at various casinos, including the Las Vegas Casino and the Sunborn Gibraltar Hotel & Casino.

A significant portion of Zsuzsanna's career unfolded in Gibraltar, where she served as a Pit Boss at Casino Admiral for over six years. This experience allowed her to refine her leadership skills and gain a deep understanding of casino operations. Her roles as a Casino Host for Carnival Cruise Line in Miami also contributed to her comprehensive knowledge of customer service and guest experiences in the gaming industry.

In September 2022, Zsuzsanna made a significant leap in her career by taking on the role of General Manager for EGT Kenya. In this capacity, she is not only responsible for supplying gaming equipment to land-based casinos but also represents EGT Digital, focusing on advancing the company's online gaming solutions in Kenya.

Academically, Zsuzsanna holds a High School Diploma in Economics from Karolyi Mihaly Economics and Foreign Trade School, alongside a specialization in Tourism and Travel Services Management.

Aside from her professional pursuits, Zsuzsanna is deeply passionate about the gaming industry's evolution and remains committed to fostering an environment where operators can thrive. Her remarkable journey from a Casino Dealer to a Managing Director in Kenya is a testament to her relentless determination, adaptability, and enthusiasm for the industry she loves.

Zulema Rivero

Zulema Rivero is an accomplished professional currently serving as the Head of VIP at Logifuture in London, England. With extensive experience in VIP loyalty consulting, she has honed her skills in sales, market research, and customer experience strategy, particularly within the online gaming and events industries.

Zulema's journey in the professional world began with her educational pursuits in translation and interpreting. She obtained her Master of Arts in Translation and Interpreting Studies from Universidad de Las Palmas de Gran Canaria, which provided her with a strong foundation for her future roles. She initially took on various positions that combined her language skills with her burgeoning interest in marketing and client relations. At Logifuture, she has worked her way up from VIP Manager to her current position as Head of VIP, a role she has held since February 2022.

Prior to her tenure at Logifuture, Zulema held the position of VIP Manager at Logifuture from May 2019 to February 2022, based in Malta. During this time, she built a new VIP loyalty program and managed the redesign of the VIP websites to optimize user experience. Her efforts to analyze data trends and customer behaviors have allowed her to identify key customers, create tailored promotions, and ensure impeccable service delivery through effective management of local VIP teams.

Zulema’s previous roles also include serving as a VIP Loyalty Consultant and a Marketing Manager at Ascential, where she managed B2B and B2C sales processes across various regions. Her experience extends to managing high-profile events and client relations at BGO Group, where as VIP Manager, she monitored customer activity and engaged directly with VIP clients to enhance their overall experience. Earlier in her career, she worked with Win Technologies as a VIP Relationship Manager, building strong relationships with premium customers and organizing unique event experiences tailored to their expectations.

Beyond her impressive professional accomplishments, Zulema possesses a diverse educational background, with studies in languages and translation at esteemed institutions such as the University of Vienna and International House Santa Monica.

Zulema Rivero exemplifies a commitment to excellence and innovation in customer experience and VIP management within the online gaming sector. Her expertise in strategically enhancing customer engagement and satisfaction positions her as a key player in the industry, where she continues to leave a significant impact.

TOP 50 WOMEN IN GAMING AFRICA 2024

comments

Mr. Emolemo Peter Kesitilwe Appointed to the Board of Trustees of the International Association of Gaming Regulators

The Gambling Authority is pleased to announce the appointment of Mr. Emolemo Peter Kesitilwe, the Chief Executive Officer of Gambling Authority to the Board of Trustees of the International Association of Gaming Regulators (IAGR).

This appointment was made at the 2024 Joint Conference of the International Association of Gaming Regulators and the International Masters of Gambling Law held under the theme “Navigate the future of gaming regulation and law in a transforming world”. The Board appointment marks a significant milestone for the Gambling Authority. The appointment to the IAGR Board is for a period of four (4) years from the 22nd of October 2024 to the 21st of October 2028.

IAGR is the world’s leading body for gaming regulation, consisting of representation from 78 jurisdictions and with more than 400 individual members. IAGR was established in 1980 as an adjunct to the International Association of Gaming Attorneys (IAGA) and incorporated in 2011 as a non-profit organisation.

The mission of IAGR is to provide a voice for Governments, Gaming and Gambling Regulators, and Gambling and Gaming Industry Professionals from the international gaming industry, offering a platform for sharing best practices in gaming regulation. This appointment highlights Botswana’s growing influence in the global gaming and gambling landscape and will further enhance the country’s efforts in diversifying the industry, creating employment opportunities, and increasing government revenues.

Lagos and the UK Forge Historic Gaming MOU to Combat Illegal Gambling

In a move set to reshape the gaming landscape in Nigeria, the Lagos government has signed a memorandum of understanding (MoU) with the United Kingdom, marking a historic partnership to strengthen the enforcement of gaming and lottery operations across borders. This groundbreaking agreement, sealed at the prestigious International Association of Gaming Regulators (IAGR) and International Masters of Gaming Law (IMGL) conference in Rome, is expected to revolutionise the regulatory framework for gaming in Lagos and ensure greater protection for consumers and operators alike.

Over the past two decades, Nigeria has experienced a remarkable surge in internet penetration, fundamentally transforming various sectors, including gambling. In the early 2000s, internet access was a luxury, with limited availability. However, advancements in technology and the widespread use of mobile devices have led to a dramatic increase in connectivity. By 2023, Nigeria boasted over 100 million internet users, making it one of the largest online markets in Africa.

This rise in internet access has paved the way for the proliferation of online gambling platforms, allowing operators to reach a much broader audience. However, it has also exposed the Nigerian market to the threat of cross-border illegal gambling activities. Many international operators have taken advantage of regulatory loopholes to target Nigerian consumers, causing significant revenue losses for local authorities and exposing players to increased risks.

The pressing need for stronger enforcement measures across borders has become increasingly clear. To combat the rise of illegal gambling activities, Nigeria must work with international partners to enhance its regulatory framework, share vital intelligence, and enforce laws against operators who attempt to bypass local regulations. Cross-jurisdictional reciprocity is now essential to protect consumers, promote fair play, and preserve the integrity of the Nigerian gambling sector.

At the forefront of these efforts is the Lagos State Lotteries and Gaming Authority (LSLGA), Nigeria’s pioneer gaming regulatory body. The LSLGA, under the leadership of its Chief Executive Officer, Mr. Bashir Are, has been committed to ensuring that the gaming industry in Lagos State operates according to global best practises.

Are, who also serves on the board of trustees of the IAGR, delivered a key address at the conference in Rome titled “Navigating Borders: Cross-Jurisdictional Enforcement in Combatting Illegal Gambling.”

During his speech, Are emphasised the significance of the MOU with the UK, describing it as a crucial step in the ongoing efforts to sanitise the Nigerian market.

Are commended the steadfast support of Governor Babajide Sanwo-Olu and the Lagos State House of Assembly for their unwavering dedication to making Lagos the leading gaming hub in Africa.

“This success would not have been possible without the vision and support of our Governor and the Lagos State House of Assembly. Their leadership has been instrumental in ensuring that Lagos remains at the forefront of gaming innovation and regulatory excellence in Africa,” he said.

As Nigeria’s gaming industry continues to evolve in response to technological advancements and increasing internet penetration, the collaboration between the Lagos government and the UK will play a pivotal role in shaping the future of gaming and lottery operations in Nigeria. With the LSLGA at the helm, Lagos is well on its way to becoming a beacon of responsible gaming practises and a model for regulatory excellence across Africa.He stated, “Illegal online gambling is a global issue, with estimates suggesting that this unregulated market generates between $40 billion and $50 billion annually. These figures are approximate due to the difficulty in tracking and reporting activities in unregulated markets. In certain regions, the illegal gambling segment can account for up to 20-30% of the total online gambling market, making enforcement all the more critical.”

Under the MOU terms, Lagos and the UK will collaborate to share knowledge, expertise, and resources to bolster the gaming regulatory framework and enforce measures against illegal lottery operations. This partnership will allow Lagos to tap into the UK’s world-class regulatory systems, empowering the LSLGA to oversee the industry and close regulatory gaps better. Additionally, the MOU ensures that operators legally licenced in the UK, the most regulated gaming market in the world—cannot engage in illegal activities within Lagos.

The agreement represents a monumental step in Lagos State’s ambition to become Africa’s gaming hub, drawing investment and creating a secure, responsible, and fair gaming environment. It also positions Lagos as a model of best practises in the global gaming industry, potentially attracting significant economic growth through increased tourism and investment.

As part of its broader vision, the LSLGA has spearheaded efforts to establish a more elaborate and inclusive Gaming Regulators Africa Forum (GRAF). This forum aims to foster collaboration between African regulators, enabling the continent to take a united stand against illegal gambling activities. With this initiative, Lagos State is once again leading the charge, ensuring that African nations work together to promote a secure and thriving gaming industry. Lagos Gaming UK MOU

Lois Bright, Director of Africa & Middle East at The Conexus Group

Danuta Janicka- Mierzwa, Deputy Head of Sales, BETCORE

c ommunity comments