Whipper Snapper is a rebrand of Little Debbie, a family owned company with a passion for making snack cakes for all generations. The visual identity of Whipper Snapper sets a fun and nostalgic tone that echoes the history of their brand and dedication to quality with some heart and soul. It was important that this rebrand still felt comfortable and friendly to the consumers. It is still a brand that challenges their customers to reflect on the past and to look towards the future.
Embracing their humble beginnings and their desire to continuously teach generations to appreciate the past, Whipper Snapper utilizes an iconic style and sound brand image which inspires loyalty to the company. For this redesign, all aspects of the brand collateral were covered, including a brand standards manual, a website design, letterhead package, social media platforms, and product packaging.
