Getting DIYers to consider buying paint at WalMart—and to choose Glidden over the WalMart brand–—is one of Glidden’s biggest challenges to date. a blind test, painting a living room wall with Glidden and Behr and describing their reactions. My observations and insights contributed to the final creative brief, which evolved into a campaign about color revolution: the People’s Paint. Editing the Ad Plan Book Just like the previous year, I headed up the editing of the ad plan book, changing language to have a consistent tone and making design suggestions. Our hard work won us first place at regionals and 13th at nationals.
Glidden presented a unique challenge: how do you get Wal-Mart shoppers to explore the paint section and buy Glidden? Research The research phase involved extensive research about the paint industry. I worked with a team to craft a survey, then joined a focus group as they participated in