Quick Quack wanted to maximize their profits and get current users to buy unlimited passes. Extensive research led to recommendations for their ad content and business plans. With locations in Texas, Colorado, and California, Quick Quack wanted to reach out to current customers and convince them to go for unlimited washes. But they also wanted non-customers to give them a try.
over 400 respondents. I worked with Erik, our research lead, to translate the survey, social media, and other data into conclusions—and then condense it into report form. Our findings were then presented to the client. Creative Executions I co-managed the creative team in the early stages of the process. The team ultimately came up with two eye-catching campaigns, including one that the client was very excited about: the “Be Clean” campaign.. The campaign used religious references to capture the importance of being clean. Executions included bumper stickers (left), mailers (below), bus decals (right page, top left), branded unlimited wash passes (right page, top right), and billboards (right page, bottom).
Co-Management I co-managed the team with a man named Taylor. We worked on putting together a team and managed them. My main purpose was to work on the research while Taylor worked more directly with the creative team in the later stages of execution. Research One of our monumental tasks was to sift through heaps of data garnered from Nuvi and a survey with
Take a look at the irreverently fun references: the unlimited wash pass dangling at the end of a rosary; a white Bible school bus with an invitation: “Follow me and be clean”; a slightly filthy billboard exhorting, “Give sight to the blind spots”; and a duck decal to match the fish logo often found on the cars of practicing Christians.