Located out of Chicago, Top Box is a non-profit company that seeks to bring low-cost, healthy food options to families living in food deserts or those living on a limited income. A creative group composed of three people—two teammates and I—were tasked with translating a creative brief into creative executions. Charged with empowering mothers of low-income families, our messaging was based on the idea that Top Box Foods helps these women provide nutritious meals for their families and themselves.
The Live Life Full Campaign The beautiful art started out being featured in simple posters branded with the Top Box logo and labeled with the tagline “Live Life Full.” Art also appeared as wall murals designed by local artists. The featured event, a public art gallery, was advertised through posters and bus stop ads. The crowning event of the campaign, the art gallery, hosted a collection of local and international food art. The gallery was followed by information sessions along with food samples.
Above: Murals painted by local artists spruce up older buildings. Previous page: Public art galleries feature local artists and other art used throughout the campaign.
“Live Life Full” was an idea that I developed during the campaign. It harnessed the talents of local artists as well as international artists—namely the expressive food art of Carl Warner and colorful ethnic pieces by Diego Rivera and Frida Kahlo—to recreate beautiful images of food. The art’s purpose was twofold: to beautify the community and to increase awareness of Top Box’s mission.
Above: Bus stops act as mini galleries, advertising for upcoming public art galleries. Right: Simple posters feature food art and the Top Box logo.
Overall, the Top Box campaign presented stunning visuals as a means of keeping food top of mind and keeping local communities top notch.
Live Life Full