ANNUAL REPORT 2021
IHI PATRONS
Thank you for your continued support and commitment to the IHI.
TABLE OF CONTENTS President's Address
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IHI Board of Directors
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IHI National Hospitality Business Management Game & Student Seminar 9 2021 Events
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IHI's Hospitality & Tourism Professionals Day
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NEO Report
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PRESIDENT'S REPORT As my first year as IHI President draws to a close, the Annual General Meeting offers an opportunity to reflect on the past year and look forward to a future where we see our industry emerging from two years of apprehension and uncertainty. In years to come, history students will wonder where to even begin when asked at exam time to summarise what happened across the world between 2020 and 2022. We continue to live in extraordinary times and every aspect of life and business is being tested daily. As business stress levels go, 2021 was one of the toughest to endure with our own industry closed until mid-year. The pandemic is estimated to have cost Irish tourism and hospitality businesses as much as €12.2 billion. Along with that, research by Failte Ireland has identified a total of 40,000 vacancies within the sector, 24% of which are roles at senior levels. However, as our industry emerges from the pandemic, we have an opportunity to build a sustainable and robust tourism product that focuses on the environment and its people.
Membership & Financial Overview 2021 was a difficult financial year for all businesses and it was no different for the IHI. Recognising the financial impact Covid-19 had across the sector, in January 2021, the IHI Board took the decision to support our members with complimentary IHI Membership for 2021, pledging our commitment to you as a valued member. As a membership organisation solely funded by membership subscriptions and sponsorships generated annually by our key events, your continued membership demonstrates not only your commitment to your professional development but also as recognition as Hospitality & Tourism professional. At a time when recognition is crucially important and helps to support retention within our teams, I ask that you give strong consideration to supporting your team members with IHI membership. The importance of networking and developing relationships for our younger managers cannot be measured and the benefits of IHI Membership on that journey is hugely important. It is also important that I acknowledge the commitment of our Patrons. Through their financial support, we have been able to undertake and deliver IHI work programmes on behalf of the industry. I would like to personally thank The Guinness Store House, Aramark Northern Europe, Unilever Food Solutions, The Restaurants Association of Ireland, Broadline Recruitment Group, Vamoos, Great Place to Work, TU Dublin, Tierney’s, Irish Times and NetAffinity. I would also like to thank our Business Partners for their commitment and engagement throughout. 4
Amendment to the IHI Constitution Founded in September 1966 by some forward-thinking young managers who firmly believed their education and profession were not receiving the professional recognition it merited, the Irish Hotel & Catering Institute was established. This group of six young dynamic managers went on to become some of Ireland’s leading hoteliers both at home and abroad. They were pioneers in driving training and development for Hospitality and Tourism and were instrumental in the promotion of careers. Since its formation, the IHI Constitution had not undergone a comprehensive review. Therefore, a complete review was undertaken in line with corporate governance practices. The aim and objective of this work were to strengthen the IHI in its current iteration and as much as possible, to future proof our governance framework.
Presidential Hand Over The 2021 Annual General Meeting marked the completion of the term of office for our 28th President, Oonagh Cremins FIHI. As the first President to lead us through a pandemic, Oonagh’s stewardship played a pivotal role in raising the profile of the IHI during this very challenging period for our industry. It was my pleasure to serve as her Deputy President, and her guidance and advice were greatly appreciated. On behalf of the Board and the IHI Membership, I would like to thank Oonagh for leaving the IHI in a position of strength, prepared to tackle the challenges ahead.
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Strategy Plan 2021-2023 Our 2021 Strategy Day in August was the first opportunity the IHI Board had to physically meet in a very long time. We focused on our core values; the promotion and facilitation of management development and supporting our members at each stage of their careers. Goal 1: Development of IHI Regional Network: The launch of the Connaught Chapter took place in Galway in March and additional plans for physical events at the Munster and Leinster Chapters are underway. Goal 2: Membership: Members are at the core of the development and growth of the IHI. The success of programmes and events we host is dependent on member engagement and your feedback is fundamental. A key element of strategy Goal 2 has us looking at how we can provide more tangible member benefits and improved technology for better member engagement. Goal 3 Education and CPD: Our industry is consistently evolving and as professionals, Continuous Professional Development is imperative to maintain and improve our knowledge and skills. Goal 3 will see our Education and CPD committee working on developing two new initiatives: IHI Network Mentor Programme and the IHI Graduate Development Programme. We believe both programmes will play an essential role in supporting the development and retention of our teams. In addition, we will continue to work with our Academic Partners to develop relevant microcredentials for the sector and revamp the current IHI Academic Partnership Programme for inclusion in all colleges. Overall Activity Throughout 2021, we continued with our series of webinars and online events. We held twelve webinars and created conversations around topics such as Lean Six Sigma, Mental Health & Wellness and fireside chats with industry stalwarts. Early 2021 saw the IHI National Hospitality Business Management Game online for the first time. This was some feat and instead of the event taking place in a centralised location over two days, it took place remotely for all participants over a period of a week. This event was a great success due to the IHI team, Events Committee, the Russell Partnership, and IHI Business Partners IMS who facilitated the online platform. For the second year in a row, we hosted a very successful and well-received IHI Hospitality Tourism & Professionals Day. The event welcomed highly regarded speakers, including Duncan O’Rourke, CEO of Northern Europe at Accor and Bill Walshe, CEO of Viceroy Hotel Group. Attendees were made up of both members and non-members who enjoyed global insights on the importance of brand within our industry and initiatives to combat labour shortages. We were greatly disappointed that we were again unable to hold our annual Management Conference and Founders Evening. Plans were in place for a fantastic Founders Evening to be had at the fabulous Guinness Storehouse at the end of November, but due to an increase in Covid cases at the time, we were once again faced with the difficult decision to postpone the event.
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I want to take this opportunity to thank the team at the Guinness Storehouse for their support and understanding and I look forward to working with them again in the not-too-distant future. The work we continue to do has strengthened and will continue to enhance the IHI for the future. I wish all Patrons, Business Partners, Fellows, Members and Student Members all the very best for the remainder of 2022 and would like to thank you most sincerely for your support throughout 2021.
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IHI BOARD OF DIRECTORS
President: Deputy President: Company Secretary:
Brian Bowler FIHI Daragh O'Neill FIHI Charlie Sheil FIHI
Cliste Hospitality The Talbot Stillorgan Winward Management
Noel Cafferkey MIHI Ciara Drohan MIHI Russell Hadley Eugen Harrington Muireann King MIHI Kathleen Linehan Kevin McGinley Dr,Detta Melia FIHI Deborah O'Hanlon
Action Recruitment Tifco Hotel Group The Mayson iNua Collection Killarney Brewing Company Trigon Hotels Aramark Northern Europe TU Dublin Shannon College of Hotel Management
Chair of the College of Fellows Edward Stephenson FIHI
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IHI NATIONAL HOSPITALITY BUSINESS MANAGEMENT GAME 2021 A team of 5 students representing Galway – Mayo Institute of Technology, International Hotel School were selected as the outright winners of the 36th Irish Hospitality Institute (IHI) National Hospitality Business Management Game 2021. Due to Covid-19 the Game was held virtually. The winning team was comprised of Captain Max Reid, Roisin Corrigan, Abbie Daly, Elaine Greene, and Geraldine Ruddy. The team scored top marks in the competition against five teams representing Shannon College of Hotel Management, Galway - Mayo Institute of Technology, TU Dublin City Campus, Dundalk Institute of Technology and TU Dublin Tallaght Campus.
Abbie Daly, Geraldine Ruddy, Max Reid, ,Elaine Greene and Roisin Corrigan
The Game supported by Failte Ireland, The Russell Partnership, Irish Hotels Federation and The Doyle Collection saw the teams complete 3 challenges which tested the students’ business acumen and management skills in the areas of Business Development Strategy, Digital Marketing and Revenue Management. Challenge 1 saw the students produce a digital marketing campaign for their hotel to target the Staycation market. In Challenge 2 the students produced a go-tomarket strategy to re-image the way their hotel delivers meetings & events, optimising product and technical needs. In the final Challenge, students completed a hotel simulation based on reopening their hotel post Covid-19.
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IHI STUDENT SEMINAR FRAME, BUILD, DEVELOP Pursuing a Path to a Career in Hospitality & Tourism
The IHI National Hospitality Business Management Game was followed by our annual student webinar. "The Pillars of a Hospitality & Tourism Management Career".
Catherine Toolan
The IHI National Hospitality Business Management Game was followed by our annual student webinar. "The Pillars of a Hospitality & Tourism Management Career".
Aaron Mansworth
Guest speakers spoke about developing connections, strengthening support, cultivating knowledge and the importance of maintaining a work-life balance. They shared their experiences and knowledge on how they built and continue to develop their hospitality and tourism careers. Jennifer O'Neill
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Helena Rowe Bradley
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2021
EVENTS We kicked off the 2021 Winter Webinar Series with Tom McDermott, Managing Director of Agility Hospitality. Tom spoke to attendees on a Six Sigma approach to “continuous improvement” by involving front-line team members to create sustainable win-win solutions for the guest, team member, and owner.
Next, John Brennan FIHI, non-Executive Chairman of leading hotel investment and management group, Amaris Hospitality and is also Founder and Managing Director of Cloudbrook Partners, spoke with President Oonagh Cremins in a fireside chat on the scale of the pandemic and the shape of the Irish hotel market, government supports and sustainability.
Mindful that our members and the larger sector were still dealing with the stress and uncertainty caused by the pandemic, we kicked off our Mental Health & Wellness Series with guest speaker, Dani Sheil. Dani, a personal development coach, spoke to members on the importance of finding healthy methods to manage anxiety and stress.
Next, Elbha Purcell, Head of Dietetics & Wellbeing at Aramark Northern Europe shared her insights on well-being from a nutrition perspective.
As a former co-owner & Chairman/CEO of Insomnia Coffee Company, Bobby Kerr shared his thoughts on how to steer businesses through panedmic and remain motivated.
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Continuing our objective to promote and encourage mental health awareness, we were delighted to welcome Niall Breslin, who shared with members his personal experience with and struggles with mental health.
Changing our focus to businesses, IHI President Oonagh Cremins, was joined by CEO of IDA Ireland and IHI Fellow, Martin Shanahan. Martin spoke to Oonagh about FDI in Ireland and IDA’s new strategy and economic outlook.
As an industry, we looked to the rest of the world for direction in the recovery process and so we welcomed our next webinar guests from across the globe but all with Irish roots. Our panellists for Recovery from a Hospitality Perspective, shared with us great insights on how they were finding the recovery and re-opening process, the challenges they faced, and what changes they made and embraced. Panellists include: Brian Gleeson - GM Radisson Hotel Group Moscow, Mark O Sullivan - Area GM Minor Hotels Bangkok, Matthew Mullan Cluster GM Hilton Abu Dhabi, Damien O'Riordan - GM Ritz Carlton Sarasota, Florida and Sarah Duignan - STR
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Wrapping up the summer season, we kicked off the Autumn 2021 series with "Staffing Challenges in the wake of COVID-19: Talent management strategies and practices", with guest speakers Dr Stefan Jooss, Cork University Business School, UCC & Dr Ralf Burbach, School of Hospitality Management and Tourism, TU Dublin.
Our next guest speaker Raquel Noboa MIHI, Founder & CEO of Fifty Shades Greener shared the importance of understanding the impact sustainability changes can make.
IHI President, Brian Bowler next caught up with hotelier and IHI Fellow Francis Brennan, who spoke about his career, opportunities in the sector, and the importance of taking care of our teams.
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IHI
HOSPITALITY & TOURISM PROFESSIONALS DAY 2021 The Irish Hospitality Institute (IHI) Hospitality and Tourism Professionals Day, took place on 25th November 2021, with the aim of providing support and solidarity at a critical time for the hospitality industry. The event focused on the future and provided a platform for hospitality and tourism professionals to discuss rebuilding business, addressing, in particular, the critical issue of attracting and retaining talent in the industry. Decision-makers from hotels, restaurants, attractions, tourism, travel & education, were invited to attend.
CEO of Europe’s largest hotel group ACCOR, Duncan O’Rourke shared insights on initiatives to combat the labour shortage and how business models need to adapt to rebuild. Expert and leader in the luxury hospitality industry Bill Walshe, CEO of Viceroy Hotels, spoke on the importance of Brand Pride within the hospitality & tourism sector as a key driver to attracting and supporting talent management. Other key industry professionals joined a panel conversation chaired by Aaron Mansworth, CEO of Trigon Hotels. Speakers include Director Sector Development at Failte Ireland Jenny De Saulles, CEO of Dalata Hotel Group, Dermot Crowley, Catherine Toolan, Diageo Home Brands & The Guinness Storehouse amongst other industry representatives who share their insights. On the day, the IHI shined a light on the sector with a series of videos ‘It's our Passion, It's our Pride, It's our Profession', which highlighted advocates working in the industry. The videos were shared across social media throughout the day.
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NEO
REPORT
2021 started with huge uncertainty; our industry remained closed, and morale was at an all-time low with no light at the end of the tunnel. Recognising the need to provide additional support for members, we ramped up the level of webinars and re-introduced our Coffee & Conversations mornings and expanded our training offering. The objective of the webinars was to deliver informative on-topic subjects with solid learning outcomes. Throughout 2021 we provided 12 webinars and IHI Hospitality & Tourism Professionals Day attended by some 2000 plus delegates. Coffee & Conversations proved to be an essential and valuable meeting point for members, providing an opportunity to stay connected in a very disconnected time. For the IHI, virtual engagement continued to be a hugely successful method for member engagement and communication across the country throughout 2021. 2021 was also year of change with IHI President Oonagh Cremins FIHI, retiring at the AGM in June. I would like to take this opportunity to recognise Oonagh's contribution to the IHI during her two years of office and thank her for her passion, commitment, and dedication to the IHI and our industry. Membership & Events 2021 was a financially challenging year for membership and events. Overall income for 2021 was down €30k in 2020, representing a reduction of -20% on income. The reduction in surplus was attributed to the decision by the Board not to invoice membership subscriptions for 2021 due to the financial impact Covid was having on members. Unable to host physical events, overall income for 2021 v an average trading year (2019) was down €158k. On a positive note, Membership growth continued slowly during the year with 30 new members joining. This growth was attributed to the success of the IHI Webinar series, our social media engagement, and the need for industry professionals to stay connected and engaged during this challenging period. Throughout the year, we continued to reduce expenditure and build additional revenue streams. IHI Patrons The IHI Patron Programme, now in its 25th year, continues to be significant financial support for the work undertaken at the IHI for our members and the broader Hospitality &Tourism industry. Our Patron's commitment and dedication to the IHI, particularly throughout the pandemic, has been exceptional and for that, we are extremely grateful. On a positive note, Membership growth continued slowly during the year with 30 new members joining. This growth was attributed to the success of the IHI Webinar series, our social media engagement, and the need for industry professionals to stay connected and engaged during this challenging period. Throughout the year, we continued to reduce expenditure and build additional revenue streams. 15
Professional Development - Professional Recognition MIHI & FIHI Since our foundation in 1966, the Irish Hospitality Institute has promoted professional and management development through seminars, conferences, networking opportunities, and the facilitation and promotion of various management development and training initiatives. Membership in the Hospitality and Tourism industry's professional body provides the deserved recognition of an individual's qualifications and experience. Member participation and the promotion of IHI within member teams and colleagues cannot be understated to aid and support the development of our management teams. IHI – Continuous Professional Development Working in partnership with our Academic Partners at TU Dublin (UCD Innovate Academy) and the Shannon College of Hotel Management, we were delighted to support and promote the delivery of six new innovative and creative programs at Level 9: Creativity and Innovation + Digital Entrepreneurship Design Thinking + Digital Marketing Finance for Non-Financial Managers Certificate in Guest Experiences Certificate in Applied Digital Skills MSC in Business & Hospitality The level of engagement for all programmes demonstrated the thirst for learning and development. We look forward to working with our Academic Partners as we support and promote the importance of continuous professional development. Management Development Programmes For some 40 years, the IHI, in partnership with TU Dublin, has successfully delivered flexible upskilling Supervisory and Management programmes at levels 6,7 and 8. This flexible study provides students with the opportunity to gain a qualification whilst working full time. 2021, saw the launch of two new online third-level programmes at levels 6 and 9 to address the skills and talent needs of the tourism and hospitality sector. These practical, skills-focused programmes were developed by TU Dublin School of Hospitality Management & Tourism in conjunction with the Tourism and Hospitality Careers Oversight Group (COG) and were developed based on research completed within the industry. IHI was honoured to project lead the development with TU Dublin on behalf of industry partners, RAI, IHF, AVEA, IVF & LVA.
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Partnerships with Restaurant and Hospitality Skillnet Throughout 2021, we continued to build on our collaboration with the Hospitality & Restaurant Skillnet (IHI Parton Restaurants Association of Ireland) to deliver much-needed training to support the industry, With the exception of First Aid for Mental Health, all programs were delivered by an industry specialist trainer/ IHI Members. ·Executive Leadership ·Executive Team Builds ·Supervisory Management Skills ·Customer Care ·First aid for Mental Health Due to the success of the programmes, we will continue to expand the offering based on industryspecific needs. Tourism & Hospitality Careers Oversight Group (COG) IHI are proud to be a member of the Tourism & Hospitality Oversight Group. The group was established to support sustainable employment in the Irish Tourism & Hospitality Sector and was formed in March 2016 following a recommendation from the 2015 Expert Group on Future Skills Needs Report. COG works on a collaborative basis and includes industry representative bodies, education and training providers, state agencies, and government departments. It provides a forum for practical action and collaboration to address the skills needs of the Tourism & Hospitality sector in Ireland. COG coordinates the relevant bodies to agree on and implement a work programme to address current and future labour supply and skills in the tourism and hospitality sector. Throughout 2021 the group’s focus was to support recruitment and retention within the sector. 17
Industry Representation The Board, Executive and Members continue to work closely with various industry groups and organisations on behalf of hospitality professionals. Over the past 12 months we have been and continue to work with: ·The Careers and Hospitality Oversight Group (COG) ·The Restaurant & Hospitality Skillnet ·TU Dublin Programme Review Board ·The Commis Chef Apprenticeship Steering Group ·Chef de Partie Apprenticeship Steering Groups. ·QQI Working Group Interim Academic Integrity Guidelines I would like to take this opportunity to thank you, our members, for your engagement and commitment to the IHI.
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IHI BUSINESS PARTNERS We would like to thank our business partners for the continued support throughout the year.
