3rd International Cloud Computing Summit - Abu Dhabi by Informa Middle East

3rd

International Making Cloud Computing Work: Leveraging The Power Of Cloud Computing To Foster Operational Efficiency 16th – 17th May 2011, ADNEC Abu Dhabi, UAE

REASONS YOU MUST ATTEND

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1. Understand the economic benefits for developing a cloud computing strategy 2. Drive an efficient and sustainable modern business through “green IT” and cloud computing 3. Proven strategies that capitalise on the benefits of, and maximise efficiency with hybrid clouds 4. Achieve real ROI through a robust cost-benefit analysis model 5. Practical insight that will allow you to unleash the economic benefits of cloud computing 6. Determine cloud computing’s latest security risks and tactics to combat them 7. Successfully leverage cloud-based integration to increase customer loyalty

The 3rd International Cloud Computing Summit will:

• Addressing the main pillars of cloud computing: enterprise and government private and hybrid clouds, security and virtualisation • Deliver actionable, implementable strategies for optimising the cloud • Showcase cloud computing practitioners sharing expertise that makes cloud computing work • Allow you to network with leading vendors that can launch your cloud strategy and save you money

Ahmad Al Mulla

Vice President Information Technology Dubai Aluminium Company Limited

Ahmed Omar Qadri ADCO,UAE

Gold Sponsor

T: +971 4 335 2437

Malek Hamdieh

Raj Patel

Vice President Information Technology Majid Al Futtaim Properties UAE

Deluxe Exhibitor

E: register@iirme.com

CIO, Qatar Steel Company, Qatar

Anthony DePrato

IT Director Dubai American Academy UAE

Knowledge Partner

www.iirme.com/cloudcomputingabudhabi

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International

THE HIGHLY ANTICIPATED CLOUD COMPUTING SUMMIT IS BACK IN ABU DHABI! Dear Colleague, After much hype and anticipation, I am delighted to announce that the 3rd International Cloud Computing Summit is back in Abu Dhabi this May. Following the overwhelming success of the Cloud Computing Summits over the past two years, we are delighted to bring back a new and innovative program for the GCC. Subsequent to industry research, the 3rd International Cloud Computing Summit – Abu Dhabi will address your most pressing issues and concerns including: security, infrastructure and regulations specific to the region. The previous two cloud computing summits quickly established themselves as the leading cloud computing forums in the Middle East and this year’s Abu Dhabi summit promises to be no different! As the global economy beings to recover, leading industry reports are predicting an increase in spend from CIOs and CTOs – with cloud computing services, applications and security as their top priorities. The summit will also give professionals a chance to learn from the experience of those who are in the process of, and those who have already implemented cloud computing. In addition, attendees will also gain the knowledge required to choose an appropriate cloud which would be best suited to their corporate and organisational structure. By 2014, analysts believe that 35%, or over one-third, of global enterprise IT budgets will be spent on cloud services. The 3rd International Cloud Computing Summit – Abu Dhabi aims at helping information and technology experts understand the potential business impact of cloud computing now and in the

future and to keep up-to-date with the trends and updates in the industry. The 3rd International Cloud Computing Summit – Abu Dhabi is the ultimate networking arena to meet with leading IT professionals as well as local and regional partners. In addition, participants can also put their questions to the experts and take part in lively discussions. The programme has been structured to include as many networking opportunities as possible to share challenges and experiences and take away insights and strategies to achieve your goals. This is an event you simply cannot afford to miss. Be sure to register your place today for free.

Yours sincerely,

Ryan O’Donnell Senior Conference Director

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The 3rd International Cloud Computing Summit – Abu Dhabi P.S. The 3rd International Cloud Computing Summit – Abu Dhabi will provide you with the greatest opportunity in the UAE to learn, network and take away best practice examples that help drive your cloud computing strategy forward. Register NOW to attend for free.

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“Today, we are witness to a technologic shift underway in the way cloud computing resources are delivered and consumed. This utility based model popularly branded ‘cloud computing’ is a critical enabler of business strategy worldwide owing to proven tangible benefits.” Jitendra Kapoor Product Management, ETISALAT, UAE

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WHY YOU CAN’T AFFORD TO MISS THE 3RD INTERNATIONAL CLOUD COMPUTING SUMMIT – ABU DHABI • Cloud servers will grow from an $8.4 billion opportunity in 2010 to a $12.6 billion market in 2014 • By 2014, analysts believe that 35%, or over one-third of global enterprise IT budgets will be spent on cloud services • By 2013, approximately 60 percent of server workloads and physical servers will be virtualised • IDC estimates that sales of public cloud services will grow at a 25% annual clip • SaaS revenue to grow five times faster than traditional packaged software through 2014 • 50% of the 8 million servers sold every year end up in data centres, according to a BusinessWeek report • By 2012, nearly 85% of new software firms coming to market will be built around SaaS service composition and delivery. By 2014, about 65% of new products from established ISVs will be delivered as SaaS services • SaaS-derived revenue will account for nearly 26% of net new growth in the software market in 2014

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Who will you meet at the 3rd International Cloud Computing Summit? Delegate profile by Country at the Cloud Computing Virtualization Summit 2009 & 2010

Delegate profile by Job Titles at the Cloud Computing / Virtualization Summit 2009 & 2010 Chief Information Officer IT Directors IT Manager Chief Operating Officer Chief Technology Officer Other IT Related Job Titles

International pioneers and early adopters from some of the world’s leading companies and institutions will converge in Abu Dhabi from the 16th – 17th May for the 3rd International Cloud Computing Summit – Abu Dhabi; the most ground breaking and revolutionary IT networking event in your calendar.

“It [cloud computing] is an integrating technology that can elevate the processing power of any organisation

”

Hisham Twal, AVP, Union National Bank, UAE

”

”Cloud is covering the entire IT landscape, you accept it or perish – choice is yours!”

Ajay Rathi, Senior Manager, IT Infrastructure, Damac Holding, UAE

T is FR he Summ EE to it a regis tered ttend for d eleg Regi ates ste

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NOT JUST NETWORKING – BUSINESS-MAKING NETWORKING WITH PROVEN SUCCESS The International Cloud Computing Summit series of events has a successful track record of being the place where serious business contacts are made and where business gets done! By participating in two solid days of education and networking, executives and IT professionals will capitalise on the opportunity to: • Build lasting relationships between your sales force and key prospects

• Forge relationships with partners critical to your future success

• Meet a critical mass of real decision makers and end-user executives responsible for budgets involving cloud computing and virtualisation

• Engage in mutual education with your customers and prospects

• Seize a prominent voice in the community that is accelerating the paradigm shift to cloud technologies and environments

• Accelerate your sales cycle • Benefit from IIR’s extremely targeted marketing campaign

• Create cost-efficient sales activity in an environment designed to drive business

“Very informative. Sheds some light on benefit and risks. Unbiased opinion from consumers was very beneficial”

Ahmed Soliman, IT Director, RW Armstrong, UAE

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PREVIOUS ATTENDEES INCLUDE:

International

ABC International Ltd.

Dubai Multi Commodities Centre

Meeza

Abu Dhabi Aircraft Technologies

Dubai Municipality

Microsoft Gulf FZ LLC.

Abu Dhabi Commercial Bank

Dubai Silicon Oasis Authority

Middle East Glass Manufacturing Co.

Abu Dhabi Financial Services

Dubai World Trade Centre LLC.

Ministry of Culture Youth & Community Development

Abu Dhabi Future Energy Co.

DULSCO

Ministry of Energy & Industry

Abu Dhabi Investment Authority

Dunia Finance LLC.

MKM Commercial Holdings LLC.

Abu Dhabi Media Co.

Economic Zones World

Motorola

Abu Dhabi National Energy Co.

E-Home Automation

Mubadala Development Co.

ADNOC Distribution

eHosting DataFort

Musanada

Al Ain Municipality

Emaar Economic City

Nasdaq Dubai

Al Corniche Hospital

EMARAT

National Bank of Abu Dhabi

Al Fattan Properties

Embassy of Spain

National Guard Health Affairs

Al Ghurair Group

Emcredit Ltd.

National Guard Hospital

Al Ghurair University

Emirates Computers Co. LLC.

National Holdings

Al Hassan Group of Cos.

Emirates General Transport & Services Corp.

National Rehabilitation Centre

Al Hilal Group

Emirates Group

Neuro Spinal Hospital

Al Jaber L.E.G.T. Engineering & Contracting LLC.

Emirates NBD

New York University Abu Dhabi Institute

Al Khaleej Printing & Publishing

Emirates Trading Agency LLC.

Nexgen Advisory Group

Al Midas International Group

Entrust & Title Ltd.

Nexus54

Al Mouwasat Hospital

Environment, Health & Safety

Nortel Networks

Al Nahdha National School

Etisalat

Office of H.H. Shaikha Mozah

Al Rahba Hospital

Federal Authority For Nuclear Regulation

Oliver Wyman

Al Tayer Group LLC.

Federal Auto Parts

Oman Refineries & Petrochemicals Co. LLC.

Alghanim Industries

Four Seasons Hotel Doha

Omniyat Property Development Corp.

AMAF

GASCO

On Track Arabia

AME Info

Great Circle Line Co. LLC.

Panasonic Marketing M.E.

American University of Dubai

Green2 Real Estate

Parts International Co. LLC.

American University of Sharjah

Gulf Properties International Limited

Patients Know Best

Amlak Finance PJSC.

Health Authority Abu Dhabi

Philip Morris Management Services

Arabesque Systems Co.

Hircon International LLC.

Ports, Customs & Free Zone Corp.

Arabian Internet & Communications Services Co.

Horizon Line Network Cont.

Pragma Group

Arj Group

Hot Brands International

Qatar Steel Company (Q.S.C.)

Asteco Property Management

Iak International

Qualitynet

AW Rostamani Group

IBM Middle East FZ LLC.

R.W. Armstrong & Associates

Axiom Telecom

ICS EMEA

RAK Minerals & Metals Investments

Bank of America

Infomation & Technology Publishing

Rasmala Investments LLC.

Belhoul Speciality Hospital

Information Technology Authority

Renfro Cescent

BJ Services Co. Middle East

Ing Investment Management

Rida International Travel

British American Tobacco Middle East & North Africa

Injazat Data Systems LLC.

Roads & Transport Authority

Callison Architecture Inc.

International Holdings Group

S.S. Lootah Group

Cleveland Bridge & Engg M.E. (Pvt) Ltd.

Invesco M.E.

Saatchi & Saatchi Middle East

Community Development Authority

Ithmaar Bank BSC.

SAB Media

Conservus International

ITN Group

Saudi Telecom Co.

Convergent Electro-Mechanical

Jeddah Municipality

Sharjah Museums Dept.

Damac Group

Jotun Powder Coatinga UAE LLC.

Smart Technology Services DWC. LLC.

Daman Securities LLC.

Kamal Osman Jamjoom Est.

Sohar Industrial Port Company

Danat E-Ventures

Keross LLC.

Spacemaker (Emirates) LLC.

Das Real Estate

Khafji Joint Operations Hospital

Sunbolah Construction

Department of Economic Development

Khaleej Times

Taaleem

Department of Municipal Affairs

Khalifa Bin Zayed Hospital

Takreer

Department of Ports & Customs

Khalifa University

Tameer Holding Investments

DP World

King Abdulaziz City for Science & Technology

Tamouh Investments LLC.

Kings Palace Real Estate PJSC

Tatweer Dubai LLC.

Dubai Aluminium Co. Ltd.

Kulacom Jordan

TBWA/RAAD

Dubai Bank

Lebanese Insurance Co.

The International College

Dubai Circuit Design

Leighton International FZ LLC.

The National Investor

Dubai Courts

LS2 Corporation

The Sultan Center

Dubai Holding Group LLC.

Madar Holding

Trident International Holdings FZCO

Dubai International Financial Centre

Madinat Jumeirah

Trimex International FZE

Dubai Internet City

MAF Group of Coâ&#x20AC;şs

Universal Trading Co.

Dubai Investments PJSC

Manazel Specialists Real Estate LLC.

Vinzi Group

Dubai Islamic Bank

Masraf Al Rayan Bank

Weatherford Oil Tool M.E. Ltd.

Dubai Media Incorporated

Maternity Hospital Fujairah

Weir Engineering Services Co.

Dubai Mercantile Exchange

Maverick People

Zener Electronics Services

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SPONSORSHIP AND EXHIBITION OPPORTUNITIES This is a great opportunity for you to exhibit, speak or even chair sessions which will allow you to answer the most pressing questions your clients have been asking. By sponsoring The 3rd International Cloud Computing Summit – Abu Dhabi you are positioning your company as a leading cloud computing practitioner for the region. We offer positive reinforcement of your brand and the chance to demonstrate and showcase your achievements to an audience of CIOs, CTOs, CISOs and decision makers the private and public sector

There are a limited number of sponsorship opportunities available, so please contact: Charlie Bark-Jones on + 971 (0) 407 2608 or email sponsorship@iirme.com for more details on how to get involved!

In addition to the qualified delegates attending the Cloud Computing conference, the sponsors and exhibitors will also be accessible to over 4,000 visitors attending the MECOM exhibition. We are holding the Cloud Computing conference at the MECOM exhibition this year due to demand from the MECOM visitors in 2010, so this will also provide a huge number of extra potential leads for you!

New Sales Leads – Only the most senior-level decision makers attend our conferences. By show-casing your services either by exhibiting or taking part in the programme you can meet and influence these buyers and grow your contacts and sales. Our delegates attending are serious, senior-level decision makers and buyers. Launch New Products or Services – Draw attention to your products and brand by using this conference as a launch pad for new developments, products or services. With delegates and the media in attendance, your new service or product is guaranteed to create a buzz and generate leads. Enter New Markets – Exhibiting is one of the most cost effective and time efficient ways of entering new markets. It is a great opportunity to research and network whilst gaining exposure to a new and qualified database. Build Customer Loyalty – Face to face contact at conferences shows continued support of a market and helps you to develop client loyalty as well as cementing your position as a market leader. Anything is possible: Business Breakfasts, VIP lounge’s, 1-1 Meeting Rooms. Position Your Company Brand – Showcasing your company at leading industry events establishes your company, as a strong market leading brand Broker New Business Partnerships – Other sponsors and delegates are always looking for exciting new partnering opportunities in order to deliver more compelling solutions to their clients – our conferences offer you an ideal opportunity to make contact and future business with these carefully selected companies WHAT PREVIOUS SPONSORS HAVE TO SAY:

“Cloud Computing has moved from being a mere buzzword in the region to companies actually seeing a difference when it comes to lowering cost and increasing productivity through cloud computing and Software plus Services. The Cloud Computing Summit provided an ideal platform for us to showcase our end-to-end solutions and the benefit it brings to businesses in the MENA.” -Microsoft “Such events are a platform to ignite thoughts and ideas for the future” - Business Development Specialist, Etisalat

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16 May 2011

General

Cloud Exhibition

Conference Room

9.00 Registration Visit Exhibition 10.00 Presentations 11.00 Presentations 12.00 Product Demos 13.00 Presentations 14.00 Presentations 15.00 Product Demos 16.25 Visit Exhibition 17.00 17 May 2011 9.00 Registration Visit Exhibition Presentations 10.00 11.00 Presentations 11.50 Product Demos 12.40 Presentations 13.30 15.00 Presentations Product Demos 16.25 17.00 Visit Exhibition

“Very enlightening event and puts everything into the correct perspective”

Islam Tawfik Senior Business Analyst, Giza Systems, Egypt

Networking

Speed Networking

“Direct and powerful, what you need to know about

cloud computing”

Prentice Dees Senior Vice President of IT, Bank of America, USA

The 3rd International Cloud Computing Summit – Abu Dhabi will take place alongside MECOM. MECOM is the leading Enterprise Communications Exhibition and Conference held in the UAE Capital Abu Dhabi. Exhibitors at MECOM will benefit from Abu Dhabi’s growing importance as a regional business centre. MECOM has a very focused visitor promoting campaign targeting CIO, CTO, CSO, IT Director / Manager and other relevant job titles from a number of business sectors including Government, Oil and Gas, Public Sector, Banking and Finance, Hospitality, Healthcare, Telecoms, Retail and Manufacturing.

For more details, please visit

www.mecomexpo.com “It [cloud computing] is an integrating technology that can elevate the processing power of any organisation

”

Hisham Twal, AVP, Union National Bank, UAE

“Very informative. Sheds some light on benefit and risks. Unbiased opinion from consumers was very beneficial”

Ahmed Soliman, IT Director, RW Armstrong, UAE

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DAY 1 09.00

International

Registration And Opportunity To Visit The MECOM / Cloud Computing Exhibition

13.00

Speed Networking

Delegates will get the opportunity to network with speakers

and CIOs from local and international corporations.

OPENING REMARKS FROM THE CHAIR IMPLEMENTING CLOUD 10.00

Anticipating The Future of Cloud Computing In The Region

• The hype around cloud computing

• Cloud computing as anticipated by IT gurus

14.00

• Initial set up and integration with existing IT

• Elements that dive the cloud on a global scale

• Migrating to a cloud environment

• Scope of cloud in the region: the current and

• Setting up and managing cloud infrastructure

and researchers

• How the cloud will transform networking in IT

structure developing a cloud computing strategy

exaggerated necessities for cloud

• Customising and configuring your cloud. Choosing

Ahmed Omar Qadri, ADCO, UAE

OPENING KEYNOTES 10.20

Managing A Cloud Environment: How To Get Started And Which Way To Go •

Understanding the initial thought process for developing a cloud computing strategy

Private Cloud

Hybrid Cloud

Merging Private and Public Cloud

• Hybrid Cloud Solutions

• Implementing cloud in various environments

• Economic drivers Ahmed Soliman, Chief Information Officer,

computing and the benefits available

RW Armstrong & Associates, UAE

14.30

• Identifying the tangible benefits of enterprise

cloud computing

• Trends and updates on cloud computing

10.50

the right cloud for you:

• Discussing the business need of leveraging cloud

Starting Up And Maintaining A Cloud Environment: Guidelines To Setting Up A Cloud

What Makes Cloud Computing Possible? – Enabling Technologies

• Starting with virtualisation

• The landscape of cloud services

• The impact of cloud based services on the

• The near future and the Cloud promise

• Identifying which services are available and

The Road To The Cloud: From Baby Steps To Giant Leaps

structure and operations of the IT department Malek Hamdieh, CIO, Qatar Steel Company, Qatar

which one(s) best help you achieve your objectives:

o Software-as-a-Service

o Infrastructure-as-a-Service

15.00

PRIVATE AND HYBRID CLOUDS

o Platform-as-a-Service

• Where they work best and where they fail

• Outlining software and service updates

• Maximising value to businesses

Question And Answer Session With The Speakers

15.10

The Enterprise Private Cloud: From Infrastructure To Applications • Managing virtual Infrastructure in private and hybrid clouds

11.20

Question And Answer Session With The Speakers

• Discovering the emerging tools and technologies

that can transform an organisation’s infrastructure

LEGAL REGULATIONS

into a private or hybrid cloud

11.30

Cloud Computing In The Government: Establishing The Legal, Contractual And Security Trust

• Applications, platforms and infrastructures –

manageable features to enter the cloud

• At what level of organisational size and IT maturity

representative to address issues and queries about

• The importance of specific technology models and

governmental concerns and mandates including:

• Identifying the potential cost saving benefits of

This session will feature a leading Government

does it make sense?

• The Government Cloud: business case and benefits

cloud computing and the potential pitfalls

• Cloud challenges on data protection and security

MOBILE CLOUD

• Best practice security architectures for the Government cloud • Key legal and regulatory challenges in cloud computing • Contractual and commercial issues to consider

when engaging service providers

15.40

• Mobile Cloud: a profound usecase for mobile payment

• Cloud-based risk management: addressing the quintessential

• Implementing the right cloud service operating model

in the Government

• “To Cloud” or “Not to Cloud”: the Bottom Line

mobile payment challenges with cloud computing

• Striking a practical balance: an efficient cooperation model

• Case Studies In Government Clouds: The Abu Dhabi

Shared Government

between cloud the and the mobile points for a safe and

secure payment

Firas Sleiman, Lead Enterprise Architect &

Hadi Nahari, Principal Security and Mobile Architect,

Senior Manager, Musanada – Abu Dhabi Government, UAE

12.00

Product Demonstrations At The Exhibition Delegates will have time to visit the exhibition which will feature products and services from companies offering cloud computing solutions.

Mobile Clouds: The Micro Cloud Of The Future

PayPayl – An eBay Company, USA

16.10 16.20 16.30

Question And Answer Session With The Speakers Closing Remarks From The Chair End Of Day 1

DAY 2

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SPONSORS PROFILES Gold Sponsor Life should be simple. That’s the idea on which we built Wirestorm. We’re a US-based company that develops and delivers cutting edge software solutions and services. There’s nothing more exciting for us than the challenge of making work simple for you, for anyone, anywhere. With the creative application of technology. We’re here to speed up your transactions, streamline your work, eliminate complexities. We’re here to help you do more, achieve more, be more! Wirestorm was founded in 2008 by a multinational team of software professionals with years of diverse experience in the world’s leading software companies – Microsoft, IBM, Oracle. Yes, we’re a young and vibrant company – nimble and highly responsive to changing market demands. While our roots are American, we possess deep local insights in the markets we serve. Passion for our work comes before profitability at Wirestorm. How well we deliver takes precedence in our approach over how much we make. It’s a way of business that has won and retained reputed clients for us and made us a strong contender in our field in a very short span of time. If you’re looking for a technology partner who understands your needs and delivers the most efficient solution to meetthose needs – get in touch with Wirestorm. We’ll deliver on demand, on time and on budget. And we’ll keep it simple.

Deluxe Exhibitor COMPUTERLINKS is one of the leading value added distributors for international top manufacturers in information technology. As the link between the manufacturers and resellers, COMPUTERLINKS smooth the path for the successful distribution of intelligent IT solutions from the areas of e-security and e-business. COMPUTERLINKS evaluate and market the latest hardware and software products, which complement one another and can be combined to produce overall solutions. The COMPUTERLINKS product portfolio is geared to the growing needs of customers for security in the field of ever more complex, global IT structures. Under the criterion “quality versus quantity” COMPUTERLINKS evaluates hardware and software products internationally, which excel by their innovation and quality and which have the best chances of surviving in the strongly contested IT market characterised by high demands with regard to security. These select high-end products are marketed and distributed by COMPUTERLINKS solely to resellers and system integrators. COMPUTERLINKS attaches great importance to an attractive product portfolio, experienced advisers and in particular to good business relations with customers. COMPUTERLINKS’ portfolio supports an impressive mix of the leading vendors in the security market. Its product list covers all aspects of IT security. With branches in 18 countries COMPUTERLINKS reach is constantly expanding to cover new territories and strive to retain its position as a leading VAD for international IT manufacturers, who are all market leaders in their fields.

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Event Venue: ADNEC Abu Dhabi Tel. + 971 2 444 6900 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971-4-4072693 Fax: +971-4-4072517 Email: hospitality@iirme.com

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