5th Cloud Business 2012 by Informa Middle East

FREE TO ATTEND FOR ALL PRE-REGISTERED DELEGATES*

14 – 15 May 2012 Abu Dhabi National Exhibition Centre

Leading The Way For Improved Business Sustainability And Cost Effectiveness Of Cloud Technologies In The UAE The UAE’s Premier Cloud Computing Event Featuring A Progressive Agenda That Will:

Mitigate risks of cloud adoption and migration

12+

Hours of interactive learning and knowledge sharing

Industries represented, covering a cross-section of leading UAE organisations

Leverage existing infrastructure to optimise the

Speakers: pioneers, early adopters, new implementers and leading technology providers

Overcome challenges of data security

100

Top decision makers and IT professionals

Increase safety, reliability and business

500+

ICT professionals from across the UAE and GCC

Reduce CapEx and OpEx to increase cost effectiveness of cloud technologies

benefits of cloud

continuity of cloud

Hours of dedicated networking

Unrivalled Speaker Line-Up With Contributions From:

Dr. Jassim Haji IT Director Gulf Air

Dr. Ahmed Samy Director, Corporate Strategy Office Western Region Municipality

Ahmed Soliman CIO RW Armstrong

Anthony DePrato IT Director Dubai American Academy

Ajay Rathi Senior IT Infrastructure Manager DAMAC

Plus Nigel Hattersley, IT Director, Starwood Hotels & Resorts

Amjad Abbas, IT Director, Dubai Investments

Akram Assaf, CIO, Bayt.com

Jerry Williams, IT Director, Ras Al Khaimah Free Zone Authority

Bharat Raigangar, Country Head Of Security, Fraud, Risk And Business Services, Royal Bank Of Scotland

And Many More...

Co-located with

Platinum Sponsor

Gold Sponsor

Business Community Partner

Media Partners

Organised By

*Suppliers, vendors, solution providers and consultants can register for only US$ 1,095!

www.iirme.com/clouduae

14 – 15 May 2012 Abu Dhabi National Exhibition Centre

A Recent Survey* Of Emea It Decision Makers Reveals:

New topics addressing the next step in the evolution of cloud – Implementation

30%

of IT delivery will be by cloud by the end of 2012

60%

are planning to use cloud to radically alter customer, citizen and employee interaction

80%

believe they will move mission critical applications to the cloud within 2 years

*Coleman Parks for HP

Who Will Attend?

Chief Information Officers, Chief Technology Officers, Chief Executive Officers, Chief Information Security Officers, Managing Directors, VPs of Technology, IT Directors and Managers, Enterprise Architects, Directors of Infrastructure, Chief System Engineers, Directors of IT Operations and more

Organisations Who’ve Been Represented At Our Cloud Events In The Past:

Abu Dhabi Aircraft Technologies • Dubai Internet City • DAMAC Group • Abu Dhabi National Energy Company • Al Ghurair Group •Al Rahba Hospital • AW Rostamani Group • ADNOC • Abu Dhabi Commercial Bank • Depratment Of Municipal Affairs • Dubai Aluminium Company • Madinat Jumeirah • Emirates Group • Mubadala Development Company • Dubai Bank • DP World • RAK Minerals & Metals Investment • Majid Al Futtaim Group of Companies • Middle East Glass Manufacturing Co. • Emirates NBD • Musanada • Qatar Steel Company • Roads And Transport Authority • Saatchi & Saatchi Middle East • Health Authority Abu Dhabi • GASCO • Khalifa University • Weir Engineering Services Co. • And Many More

“ Very informative. Sheds light on benefits and risks. Unbiased opinion from consumers was very beneficial.” Ahmed Soliman, IT Director, RW Armstrong, UAE

Over 85% new speakers representing CIOs, CTOs and senior IT decision makers New interactive formats showcasing debates and discussions including: Roundtables, Insight Exchange, Excellence Exchange Special dedicated sessions for public sector and lessons learnt Presenting a 360 degree view of the cloud computing landscape with perspectives from IT, strategy, decision makers and leading cloud vendors and solution providers

Networking And Interactive Sessions Bringing You Even More Contacts And Knowledge Interactive Discussion Panels And Debates

– Join the discussion and have your say! We want to have your views in each panel

Meeting Accelerator – A unique facilitated networking session which will give you the rare opportunity to meet your peers from different companies and industries. Bring plenty of business cards! Online Conference Networking Tool – Introduce yourself to fellow attendees prior to the conference and schedule meetings with potential clients at the event itself

Co-located with

Tel: +971 4 335 2437

What’s NEW For 2012?

Fax: +971 4 335 2438

“Excellent platform to learn, gain knowledge and discuss what’s been around and what’s new” Bharat Choragudi, Senior Engineer – Technology Consulting, Unicorp Corporation

Email: register@iirme.com

Web: www.iirme.com/clouduae

14 – 15 May 2012 Abu Dhabi National Exhibition Centre

Sponsorship And Exhibition Opportunities This is a great opportunity for you to exhibit, speak or even chair sessions which will allow you to answer the most pressing questions your clients have been asking. By sponsoring 5th Cloud Business Abu Dhabi you are positioning your company as a leading cloud computing practitioner for the region.

ü Outstanding networking opportunities with leading cloud experts looking to spend money to save money ü Senior level speakers and participation from the most reputable regional and international companies

We offer positive reinforcement of your brand and the chance to demonstrate and showcase your achievements to an audience of CIOs, CTOs, CISOs and decision makers from enterprises, governments and your regional and international corporate peers. The biggest reason to sponsor will be exposure to end-users that choose your company based on your cloud computing solutions and services they know little to nothing about. There are a limited number of sponsorship opportunities available, so please contact: Charlie Bark-Jones on +971 4 407 2608 or email sponsorship@iirme.com …for more details on how to get involved!

Why YOU Must Be There!

ü The latest trends and international perspectives on cloud ü Parallel exhibition featuring products and services for all of your cloud and on-demand needs ü Real-world case studies from world-class IT executives and early adopters ü Interactive brainstorming sessions addressing your most pressing questions ü Practical take away tools that give you a step-bystep approach to make the business case for cloud services (including: virtualisation, Saas, Paas, IaaS) ü Live demonstrations and product showcases from vendors that are looking to migrate into the cloud ü Latest insights in the newest cloud computing technologies ü If you’re not, someone else WILL be!

Platinum Sponsor HP is a technology company that operates in more than 170 countries around the world. We explore how technology and services can help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work. No other company offers as complete a technology product portfolio as HP. We provide infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations. We offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps us match the right products, services and solutions to our customers' specific needs.

Past Sponsors Include

Tel: +971 4 335 2437

Fax: +971 4 335 2438

Email: register@iirme.com

Web: www.iirme.com/clouduae

Conference Day One 08:45 Registration 09:15 Opening Remarks From The Chair

Cloud Computing: Current Concerns And New Developments

ºº Gaining vendor support and understanding of your business strategy and working with them to develop a cloud that continues to remain effective and support the business Akram Assaf, CIO, Bayt.com

14:40 Afternoon Break and Networking Opportunity

Opening Panel

09:30 The Future Of Cloud Technology In The UAE: Is It Sustainable And How Will It Need To Evolve To Continue To Meet Business Expectations? ºº Economic climate and business structure: How they will evolve and their implications on cloud business applications ºº New generation of IT professionals and tech savvy managers: How will they influence the development of cloud? ºº Changing requirements of businesses and its implication on cloud Nigel Hattersley, IT Director, Starwood Hotels & Resorts Dr. Jassim Haji, IT Director, Gulf Air Amjad Abbas, IT Director, Dubai Investments

Panel Discussion

10:10 Can Cloud Be Cost Effective For Large Organisations And How To Optimise Profitability Of Cloud Applications? ºº Assessing current conventional IT systems in large organisations: Are they effective and their implications on bottom line results? ºº How to optimise the benefits of cloud to improve cost effectiveness for large organisations: Flexibility, scalability, business continuity and disaster recovery ºº What are the major barriers to cloud adoption in large organisations? Why do they exist and how to overcome them Ashraf Nouri, Enterprise Application Manager, National Bonds

Monday 14 May 2012

Country IT Manager, Emirates Cement Dr. Hossam Amer, Adoption And Migration Strategies

10:50 Networking Break & Meeting Accelerator A unique facilitated networking session which will give you the rare opportunity to meet your peers from different companies and industries. Bring plenty of business cards

15:10 Case Study: Implementing Private Cloud For Airlines Dr. Jassim Haji, IT Director, Gulf Air 15:40 Developing Migration Strategy That Ensures Seamless Integration Of Cloud Technology With Minimum Disruption To Operations And Maximum Benefit To The Organisation ºº Reducing risk of failure with the initial migration of noncritical applications ºº Anticipating challenges and preventing them: Planning a trial run before complete transistion ºº Training end-users to make a quick and smooth transition to the new systems ºº Training IT to provide relevant support for new systems Jerry Williams, IT Director, Ras Al Khaimah Free Zone Authority

Challenges Of Cloud Implementation 16:10 Leveraging Flexibility, Scalability, Effectiveness And Other Benefits Offered By Cloud Technologies To Improve Business Operations And Create Better Business Growth Opportunities ºº Optimising flexibility to work from anywhere and at anytime offered by cloud to improve business effectiveness ºº Supporting business growth and speed of transition by leveraging scalability of cloud systems ºº Providing greater business continuity reliability and data safety in case of disaster Ahmed Soliman, Chief Information Officer, R W Armstrong 16:40 Closing Remarks From The Chair 16:45 End Of Conference Day 1

11:30 Master Your Journey To A Converged Cloud Martin Riley,Enterprise Storage, Servers & Networking Marketing Manager, Europe, Middle East and Africa, HP 12:00 The Reality Of The Cloud In Qatar Jean Philippe Sohier, Chief Marketing Officer, Meeza 12:30 Afternoon Break and Networking Opportunity

Panel Discussion

13:30 Implementing Cloud Computing For The Public Sector: Can It Be Cost-Effective And Successfully Support Strategic Objectives? ºº Strategic objectives of the public sector and how to optimise flexibility, scalability and accessibility of cloud to support it ºº Developing and implementing a migration strategy with minimum downtime to ensure a smooth transition ºº Improving the overall user experience of cloud systems Dr. Ahmed Samy, Director, Corporate Strategy Office, Western Region Municipality 14:10 Ensuring Cloud Technology Supports Your Business And Drives Strategy ºº Selecting SaaS, PaaS and IaaS that are best suited to your applications, business demands and overall strategy ºº Cloud deployment models that favour your resources, data, nature of applications and infrastructure

Tel: +971 4 335 2437

Fax: +971 4 335 2438

Email: register@iirme.com

Web: www.iirme.com/clouduae

Conference Day Two 09:30 Assessing The Effects Of Cloud Implementation On Existing IT Structures: Avoiding Redundancy And Improving Effectiveness Of The Function ºº Will cloud migration eliminate necessity of in-house IT support? ºº Training IT support to effectively support cloud applications ºº What are the challenges and strategies for relocating and reassigning IT support? ºº Increasing effectiveness of IT by eliminating need to support trivial matters and focus on more important issues ºº Education: Addressing the fear of redundancy associated with cloud migration Reji. C.U, Head Of IT, Al Khazna Insurance Company 10:00 Avoiding Limitations Of Low Connectivity In Remote Areas And Firewall Blocks That Prevent Optimal Functioning Of Cloud Applications ºº Developing and optimising the use of redundant links to improve internet connectivity in remote areas ºº How to overcome firewall blocks to maximise functioning of cloud operations ºº Exploring alternative routes to overcoming firewall blocks and low connectivity to ensure uninterrupted functioning Tony DePrato, IT Director, Dubai American Academy 10:30 Eliminating The Possibility Of Future Failure Of Cloud To Ensure Increased Reliability, Data Safety And Business Continuity ºº Improving maintenance of cloud systems ºº How to avoid failure due to connectivity problems ºº Preparing effective back up and contingency plans to prevent downtime in case of failure ºº Covering losses due to downtime: Whose responsibility is it – vendor or the organisation? Ajay Rathi, Senior Manager – IT Infrastructure, DAMAC 11:00 Meeting Accelerator A unique facilitated networking session which will give you the rare opportunity to meet your peers from different companies and industries. Bring plenty of business cards

Pioneers Roundtable

11:15

Lessons Learnt: The Challenges Of Implementing Cloud When Moving From Traditional IT Systems ºº What are the infrastructure challenges and what are the best methods to overcome them? ºº What are the cultural blocks that prevent smooth transition and the best way to onboard users? ºº Addressing management’s reluctance to cloud migration: Data security, system stability and reliability Akram Assaf, CIO, Bayt.com

Legal, Corporate Governance and Data Security

Panel Discussion

11:45 SLAs: The Basis Of Better Vendor-Customer Relationship And The Key To Improving Performance Of Cloud Systems ºº What are the main logistical and practical questions that customers should ask vendors before adopting cloud systems? ºº What are the basic pre-sales and post-sales services that each vendor should provide? ºº Ensuring maximum availability and insuring downtime: Is it a vendor responsibility? Vinoth Sivasubramanium, IT Project Manager, UAE Exchange

Tel: +971 4 335 2437

Fax: +971 4 335 2438

Panel Discussion

Challenges Of Cloud Implementation

12:15 Vendor And Customers: Building A Mutually Beneficial Business Relationship Dedicated To Ensure Success Of Cloud Systems ºº What is the vendors’ post-sales role in supporting customers to obtain the best performance from cloud? ºº How can an organisation ensure that it is getting the best out of cloud ºº How should the vendor support customers deliver ideal results of cloud ºº Vendors and customers: Working together to deliver performance and effectiveness of cloud technologies 12:45 Networking Break 13:15 What Should Vendor Companies Do To Ensure That Their Products And Services Deliver Value And Meet Customer Needs? ºº Understanding each customers individual needs and ensuring that your services are tailored to meet them ºº What are customers biggest concerns and how to address them ºº Involving customers in the developmentof services to ensure they deliver the expected results ºº Building a mutually beneficial relationship with customers 13:45 What Are The Security And Legal Implications Of Having Your Data On A Vendor Server? ºº How do you ensure security of your data? What should SLA’s stipulate regarding data security? ºº What is the vendors role in guaranteeing data security? What should be their involvement? ºº What can organisations do to build data security of cloud applications? Illyas Kooliyankal, Senior IT Security Officer, Abu Dhabi Securities Exchange 14:15 The Legal Implications Of Hosting Your Data On A Vendor Server: The Risks Involved And How To Prevent Them ºº Whose jurisdiction does the data fall under? ºº What does current UAE law stipulate about cloud applications? Is it mature enough how does it need to evolve as the technology evolves ºº How to prevent misuse and abuse of your data? Bharat Raigangar, Country Head of Security, Fraud Risk & Business Services, Royal Bank Of Scotland 14:45 Navigating Corporate Governance, Regulation And Legal Frameworks When Setting Up Cloud ºº Getting an in-depth understanding of corporate governance and company policy concerning external servers, outsourcing IT support and other implications on corporate cloud applications and usage ºº What is the company regulatory and legal frameworks concerning cloud based applications? ºº What to do if your company policy does not address cloud ºº Working with top managers, policy makers and vendors to negotiate cloud implementation ºº Setting up rules to regulate cloud within the organisation Bharat Raigangar, Country Head of Security, Fraud Risk & Business Services, Royal Bank Of Scotland

Panel Discussion

09:15 Opening Remarks From The Chair

Tuesday 15 May 2012

15:15 Closing Remarks From The Chair 15:30 End Of 5th Cloud Business Abu Dhabi 2012

Email: register@iirme.com

Web: www.iirme.com/clouduae

14 – 15 May 2012 Abu Dhabi National Exhibition Centre

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