10th CSR Summit

The Evolution Of Impactful And Sustainable Corporate Social Responsibility In The Middle East

#CSRSummitdXB 20-23 May 2013

The Address Dubai Marina Dubai, uAE

Fostering Partnerships Creating Networks Making Tangible Impacts Inspiring Positive Development

Expert Speaker Faculty

What’s New For 2013  new agenda, new speakers, new perspectives  A Flexible, interactive programme: Plan and select your learning and networking path

Clare Woodcraft CEO emirates Foundation uAE

 360 degree view on CSR: Perspectives from Corporates, Public sector, nGOs, Philanthropic foundations, Social entrepreneurs

Dr. Walid A. Fitahi CEO and Chairman International Medical Centre KSA

 CSR in Action: An initiative to develop sustainable CSR at a grassroots level - All year round!

Ivano Iannelli CEO dubai Carbon Centre of excellence uAE

 exclusive report of the Middle east CSR and Sustainability survey - Presented by Mercer  More networking opportunities than ever before

Ramon Arratia Director of Sustainability Interface uK

Summit Highlights Creating great mutually beneficial partnerships Social entrepreneurship – A fundamental game changer Strategic Philanthropy: Delivering measurable social impact and how this can be applied by corporates Embedding sustainability in your organisation Change for sustainability Platinum Sponsor

Stuart Mee Head of Sustainability Al Futtaim Carillion uAE

See inside for more…

Asil Attar CEO Majid Al Futtaim Fashion uAE Luisa Gentile Head of CSR Vodafone uK And many more…..

Media Partners

www.iirme.com/csrsummit

Partner

Welcome to the 10th CSR Summit Dear Colleague,

Speaker Faculty

I am delighted to welcome you to the 10 CSR Summit. Building on the success of the previous years the CSR Summit returns with its tenth edition designed to create unparalleled opportunities for learning and networking. Aimed at driving impactful corporate social responsibility in the GCC, the summit is a must attend for CSR professionals. th

Corporate Social Responsibility in the GCC is evolving to meet the requirements of its changing socio-economic landscape.

The Summit presents a timely and practical agenda driven by experienced experts who will share a no-frills insight into the challenges they’ve encountered and success stories. The interactive programme has several opportunities for meaningful interaction, with prospects of creating mutually beneficial partnerships.

The 10th CSR Summit is not just for learning and networking exercise, but a platform for the development of CSR professionals, equipping them with the knowledge and connections to drive, effective and impactful CSR initiatives that make a difference.

I look forward to meeting you at the 10th CSR Summit in Dubai.

Kind regards,

Genelee Mazarello Conference Director

 develop new CSR initiatives  Interact with youth and be inspired  Achieve tangible outcomes  Build sustainability of CSR CSR in Action is an initiative to get students involved in CSR and develop corporate social responsibility at a grassroots level in the region. It will also provide a platform for CSR professionals to interact with young people and develop their ideas into real projects with tangible results!

 Yassar Jarrar, Partner, Bain & Co  Ibrahim Al Zu’bi, Head of CSR, Majid Al Futtaim Properties  Noaman Saleh, CSR Manager, enOC  Joe Y. Battikh, Director of Sustainability, ericsson  Dr. Walid A. Fitahi, CEO and Chairman, International Medical Centre  Asil Attar, CEO, Majid Al Futtaim Fashion  Hassan Lootah, CEO, Mohammed bin Rashid Al Maktoum Foundation  Ramon Arratia, Director of Sustainability, Interface  Lina Hourani, Director of CSR, Al Ahli Group  Clare Woodcraft, CEO, emirates Foundation  Ivano Iannelli, CEO, dubai Carbon Centre of excellence  Faten Al Yafi, former Executive Director of CSR, Savola Group  Stuart Mee, Head of Sustainability, Al Futtaim Carillion  Eva Ramos, Manager, Environmental Analysis and Projects, environmental Agency Abu dhabi  Dr. Fatih Mehmet Gul, Founder, CSR Middle east  Luisa Gentile, Head of CSR, Vodafone  Dr. Hafez AlMedlej, Chairman, Marketing Committee, Asian Football Confederation  Fred Sicre, Head of ASSET ( Abraaj Strategic Stakeholder Engagement Track), Abraaj Capital  Eman Al Madani, CSR Manager, dubai Chamber  Imran Riza, GCC Representative, unhCR  Ibrahim Badawood, Executive Director, Abdul Latif Jameel Community Initiatives  Ahmed Dahduli, Corporate Citizenship Manager, Siemens

The CSR Summit is partnering with Al Ahli Group to drive CSR in Action. This initiative is aimed to build an awareness of CSR among young people and equip them with practical skills to drive sustainable and impactful CSR initiatives.

The CSR Summit will give a select few CSR professionals the opportunity to be a part of the path-breaking exercise. Contact Genelee Mazarello at Genelee.Mazarello@iirme.com for more information on how you can be involved.

Networking Activities Speed Networking - Our speed networking session ensures that you leave this session with many new contacts in a fun and easy format. Make sure you bring plenty of your business cards.

Interactive Roundtables - Focus Areas For CSR

Initiatives – With 4 different tables dedicated to a specific topic, this is your chance to discuss your specific concerns and explore practical solutions with your peers.

Panel Discussions - Join in the debate with high profile speakers

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Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email: register@iirme.com | Web: www.iirme.com/csrsummit

Summit Day One 09:00

Middle east Report: Corporate Social Responsibility and Sustainability Mercer will exclusively present the results of their latest survey  Main drivers for CSR and Sustainability engagement by major multinationals  Key current and future initiatives and challenges  Activities that comprise CSR and Sustainability efforts, how they are handled, communicated and quantified  Structure of the CSR and Sustainability function and its role in the organisation Representative of Mercer Interactive Live Voting This is your chance to get involved in the discussion and help shape the direction of the conference and CSR as a whole.

The audience will be asked a series of questions based on the day’s agenda.

09:30

defining The Functionality Of CSR And Investigating The Pro’s And Cons  What is the current role of CSR and its benefits?  Is CSR just a diversion? How some organisations use CSR to “look the other way”  How does CSR support the direction of an organisation? It’s strategy, objectives and goals  Where should CSR sit in order to be most effective? What are the challenges faced? How can they be overcome?

Moderator: Yassar Jarrar, Partner, Bain & Co Panelists: Ibrahim Al Zu’bi, Head of CSR, Majid Al Futtaim Properties Noaman Saleh, CSR Manager, enOC Fred Sicre, Head of ASSET ( Abraaj Strategic Stakeholder Engagement Track), Abraaj Capital

PANEL DISCUSSION

09:15

MANAGEMENT SPEAKS

10:15

11:00

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Strategic CSR: how to Make Sure your CSR Initiatives Align with your Organisation’s Vision And Supports Performance In The Long Run  What is the primary role of CSR in your organisation?  Why is it important to integrate CSR in your strategy?  What are the results that you expect from CSR?  How can CSR improve the competitiveness of your business?

Moderator: Yassar Jarrar, Partner, Bain & Co Panelists: Dr. Walid A. Fitahi, CEO and Chairman, International Medical Centre Asil Attar, CEO, Majid Al Futtaim Fashion Speed networking Our speed networking session ensures that you leave this session with many new contacts in a fun and easy format.

Make sure you bring plenty of your business cards.

11:30

Refreshment and Networking Break

11:45

dual Perspectives: Forming Great Mutually Beneficial Partnerships: The Key to Improving CSR effectiveness  What makes a great partnership?  Why are partnerships critical to your functions and initiatives?  How does a successful partnership increase the positive impact of your initiatives?  What do you look for when creating a partnership?

Moderator: Ashraf Hamouda, Head of Partnerships and Business Development, united nations world Food Programme Panelists: Hassan Lootah, CEO, Mohammed bin Rashid Al Maktoum Foundation

Ibrahim Badawood, Executive Director, Abdul Latif Jameel Community Initiatives Ahmed Dahduli, Corporate Citizenship Manager, Siemens 12:30

CASE STUDY

Registration and Morning Coffee

Product Sustainability And embedding Sustainability In your Organisation  Transparency and alignment of stakeholders  Does mission zero pay? The quest to minimise emissions to zero  Challenges and difficulties faced  Breaking the catch-22 Ramon Arratia, Director of Sustainability, Interface

13:15

networking Lunch hosted by henkel

14:15

The Big Focus on Social entrepreneurship – A Fundamental Game Changer  What is social entrepreneurship?  What is its role in economic and social development?  How can corporates support social entrepreneurship?  Case studies: Success stories and challenges Lina Hourani, Director of CSR, Al Ahli Group

15:00

Strategic Philanthropy: delivering Measurable Social Impact And how This Can Be Applied By Corporates  Developing strategic philanthropy: Objectives, goals and outcomes  Engaging stakeholders to drive initiatves  Financing and fundraising: Challenges and obstacles Clare Woodcraft, CEO, emirates Foundation

15:45

Afternoon refreshments and networking break

16:00

Focus Areas For CSR Initiatives Each table will be dedicated to one topic, which you can sign up for at registration. The discussion will be lead by an expert moderator.

Table 1: Community engagement Table 2: employee engagement

INTERACTIVE ROUNDTABLES

08:00

Tuesday, 21 May 2013

Table 3: Climate change and sustainability Table 4: Social inclusiveness discussion Points  Why is it important for you and your organisation to drive initiatives in this area?  How can you make sure that your initiatives are making a positive impact?  What are the challenges faced and can you overcome them?  Developing an effective and impactful initiative Facilitators: Ivano Iannelli, CEO, dubai Carbon Centre of excellence Faten Al Yafi, former Executive Director of CSR, Savola Group Eman Al Madani, CSR Manager, dubai Chamber Imran Riza, GCC Representative, unhCR

16:45

Closing remarks from the Chair

17:00

End of Conference Day 1

Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email: register@iirme.com | Web: www.iirme.com/csrsummit

Summit Day Two Opening Remarks and Reflection on Day One’s Discussions

09:15

Regulations And new developing Laws: how These will Influence your CSR  The laws and regulations concerning CSR: How do these effect your organisation?  Abiding by them: A necessity or not?  Future trends and how they will impact regulations Fatima Al Muhairi, Strategy Director, Community development Authority

PANEL DISCUSSION

10:00

10:45

Measuring The Success Of CSR: Is ROI Important?  What defines the success of your CSR?  Identifying measures of success and ROI  What are the limitations and challenges and can they be overcome ?  Why is measurement important and should it be a necessity?

Moderator: Dr. Fatih Mehmet Gul, Founder, CSR Middle east Panelists: Stuart Mee, Head of Sustainability, Al Futtaim Carillion Eva Ramos, Manager, Environmental Analysis and Projects, environmental Agency Abu dhabi Joe Y. Battikh, Director of Sustainability, ericsson Value driven Social Change  Discover the hidden gifts of helping and the power of “kindness”  Rediscovering the hierarchy of needs: Which comes on the top of the pyramid?  How to be that change you want to see in the world  When should the leader look at the mirror and when to look through the window?  The essence of competition: The fight over a piece of the cake Dr. Walid A. Fitahi, CEO and Chairman, International Medical Centre

11:15

Refreshment and Networking Break

11:45

Change For Sustainability  Influencing changes in individual behaviours  Driving changes in business culture and practices  Challenges, oppositions and how to deal with them Luisa Gentile, Head of CSR, Vodafone

ISO 26000: Is it working and should it be compulsory?  What is ISO 26000?  How can it be applied and what are the benefits?  Does it add value to your organisation?

13:15

Networking Lunch

14:15

CSR Market Place – embedding CSR And Sustainability In your Organisations Each table will be dedicated to one topic, which you can sign up for at registration. The discussion will be lead by an expert moderator.

INTERACTIVE ROUNDTABLES

09:00

12:30

Table 1: Responsible Supply Chain Management Table 2: using health, Safety and environment Management Systems Table 3: Social Marketing Table 4: Community engagement Facilitator: Eman Al Madani, Senior Manager – CSR, dubai Chamber

15:15

Afternoon Refreshments and Networking Break

15:30

CSR In Sport: The Power Of Sport to drive Change  Developing and implementing targeted CSR strategies  Addressing diversity: An advantage vs. a challenge  Lesson learnt and how they can be applied by corporate Dr. Hafez AlMedlej, Chairman, Marketing Committee, Asian Football Confederation

C CASE STUDY S

Registration and Morning Coffee

R REGULATORY PANEL P

08:00

Wednesday, 22 May 2013

16:00

how Can CSR enhance The Value Of your Brand And Increase Brand equity?  How does CSR boost brand image?  How to leverage your CSR to build brand equity  Social media and marketing strategies: Supporting CSR and improving brand image  Can CSR target crisis management?

Piers Schreiber, VP Corporate Communications, Jumeirah Group

16:30

Closing remarks from the Chair

16:45

End of 10th CSR Summit

Platinum Sponsor Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 employees.

Henkel regional HQ for Middle East and Africa is located in Dubai, operating in 14 countries with 23 production sites with more than 5,000 employees.

In Henkel, Sustainability and corporate social responsibility are part of Henkel’s DNA. This principle is always carried out by Henkel GCC. We have a major contribution to sustainability – from raw materials and production to transportation, product use and disposal. Henkel’s sustainability strategy is focused on two dimensions – generating More Value and Reduced Footprint. Undertaken under the umbrella theme of ‘Achieving More With Less’, the strategy aims to increase the value created by Henkel in the areas of social progress, safety, health, performance and reduce its carbon footprint in water, energy and waste.

For more information visit www.henkel-mea.com

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A good initiative to bring awareness to the region and provide opportunities for networking.

Dr. Mangleshwar Verma, Oman Cement Company

An Enriching experience and a great networking event!

Carine Mouchantaf, MBC Group

Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email: register@iirme.com | Web: www.iirme.com/csrsummit

Partner with the 10th CSR Summit Are you a thought leader in CSR? Partnering with the 10th CSR Summit is an extremely effective way of positioning your brand as an innovator and pioneer in corporate social responsibility. The Summit provides a unique, high-profile platform with opportunities to interact with the industry’s biggest players and unprecedented media brand exposure.

We are very creative with our partnerships and will offer more than just an exhibition stand!

Get in touch with Renae Ruggieri to find out more about tailored packages and how to:

CSR Master Classes

 Showcase your CSR initiatives  Position your brand as a thought leader  Publicise your CSR activities and brand  Build brand recognition and raise your organisation’s profile You can reach Renae on sponsorship@iirme.com or call +971 4 407 2732

Great event and speakers. Excellent execution and very professional organisation.

Manager at PepsiCo Inc.

Monday, 20 May 2013

Registration will begin at 08:30 with the morning master classes commencing at 09:00 and ending at 12:00. There will be an hour break for lunch.

Afternoon master classes will begin at 13:00 and end at 16:00

Pre Summit Master Class A

Pre Summit Master Class B

Corporate Social Responsibility 101

The key to maximising the positive impact of your CSR initiatives: Great Partnerships and Employee Engagement

About the Master Class Designed as an initiation to corporate social responsibility, this master class will focus on building practical knowledge and skills needed to implement impactful CSR for those new to the field. With a focus on strategy, implementation and measurement this class covers all stages from conceptualisation to the end outcome. It will also address challenges faced and explore how to overcome them.

Learning Objectives ➥ Building your CSR strategy ➥ Aligning CSR strategy with business strategy ➥ Developing CSR initiatives that reflect overall business strategy ➥ Implementing your CSR initiatives: Creating partnerships, community engagement and maximizing positive impact ➥ Measuring outcomes ➥ The challenges faced and tried and tested solutions to overcome them

Faten Al Yafi, former Executive Director of CSR, Savola Group

About the Master Class The key to a successful and impactful CSR initiative is the partnerships that drive them. Mutually beneficial partnerships determine the outcomes and impact of your CSR. This master class will explore why partnerships are so critical and what goes into building a long term partnership. The obstacles encountered and how to overcome them. The second part of this master class will look into the role of employees in driving the success of initiatives and the best ways of engaging them.

Learning Objectives ➥ Why are partnerships critical to the success of your initiatives? ➥ Selecting partners and how to become the partner of choice? ➥ Building a long term, mutually beneficial partnership ➥ The dos and don’ts of a partnership ➥ How to engage your employees and keep them involved ➥ Case studies and group sharing

Thursday, 23 May 2013 Post Summit Master Class C

Post Summit Master Class D

Embedding Sustainability And Building Product Sustainability

Change For Sustainability: Promoting Holistic and Consistent Sustainable Development In An Organisation

About the Master Class Corporate sustainability is experiencing a paradigm shift. Organisations are being called to move from ‘superficial’ CSR to embedding sustainability and developing product sustainability. This workshop will look at the pros and cons of the embedding sustainability and product sustainability and will also look into developing a roadmap to adopting the change.

About the Master Class This workshop takes embedding sustainability one step further, driving sustainable change to promote holistic and consistent sustainable development.

Learning Objectives ➥ Embedding sustainability and product sustainability: the pros and cons ➥ Transparency and alignment of stakeholders ➥ Does mission zero pay: The quest to minimise emissions to zero ➥ Challenges and difficulties faced ➥ Breaking the catch-22

Learning Objectives ➥ Influencing changes in individual behaviours ➥ Driving changes in business culture and practices ➥ Challenges, opposition and how to overcome them

Luisa Gentile, Head of CSCR, Vodafone

Ramon Arratia, Director of Sustainability, Interface

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Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email: register@iirme.com | Web: www.iirme.com/csrsummit

20-23 May 2013 The Address Dubai Marina, Dubai, uAE

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GROUP DISCOUNTS AVAILABLE CALL: +971 4 335 2483 E-MAIL: a.watts@iirme.com

Conference fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

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PAYMENTS A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.

EVENT VENUE:

Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.

Visas for non-GCC nationals may take several weeks to process.

The Address Hotel, Dubai Marina, Dubai, UAE Tel: +971 4 436 7777

CANCELLATION

ACCOMMODATION DETAILS

If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com

All registrations are subject to acceptance by IIR which will be confirmed to you in writing.

Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers or topics.

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