Strategic Email Marketing
Brand new one day course
Learn effective email marketing strategies and techniques that empower your organisation to reach customers and prospects with relevant, timely communications.
1. Learn how to develop an effective email marketing strategy for your organisation
18 December 2011 • Hyatt Regency Hotel, Dubai, UAE
3. Discover best practice, tools and techniques to maximise email delivery and open rates
Organised By
O cial Regional Recruitment Partner
2. Ensure your emails reach the right audience by building, segmenting and maintaining mailing lists
4. Leverage analytics to assess the effectiveness of email campaigns and continuously improve performance 5. Understand how to integrate email marketing into an overall digital marketing strategy, including social media and search engine marketing
Course Overview Who Should Attend
Email marketing is one of the most successful forms of marketing. Email has a high Return On Investment (ROI) when compared against other forms of marketing.
This course is intended for people who are managing email campaigns and want to
Email marketing enables organisations to boost sales and revenues, increase customer awareness of products and services, establish ongoing relationship with customers, and reduce marketing expenses and overheads. However, email is only successful as a marketing channel if it is performed correctly. Email marketing must contain personalised, relevant and targeted messaging to be effective.
improve their email marketing results. Job Titles: Marketing Managers, Marketing Consultants, Marketing Executives, Sales Managers, Sales Consultants, Sales Executives, Business Development Managers, Advertising Managers, PR Managers, PR Consultants, Corporate Communications
This course will provide you with the insights and techniques to develop effective email marketing strategies, execute email campaigns and improve email marketing results.
www.iirme.com/emailmarketing
Managers, Social Media Managers