Strategic Email Marketing
Brand new one day course
Learn effective email marketing strategies and techniques that empower your organisation to reach customers and prospects with relevant, timely communications.
1. Learn how to develop an effective email marketing strategy for your organisation
18 December 2011 • Hyatt Regency Hotel, Dubai, UAE
3. Discover best practice, tools and techniques to maximise email delivery and open rates
Organised By
O cial Regional Recruitment Partner
2. Ensure your emails reach the right audience by building, segmenting and maintaining mailing lists
4. Leverage analytics to assess the effectiveness of email campaigns and continuously improve performance 5. Understand how to integrate email marketing into an overall digital marketing strategy, including social media and search engine marketing
Course Overview Who Should Attend
Email marketing is one of the most successful forms of marketing. Email has a high Return On Investment (ROI) when compared against other forms of marketing.
This course is intended for people who are managing email campaigns and want to
Email marketing enables organisations to boost sales and revenues, increase customer awareness of products and services, establish ongoing relationship with customers, and reduce marketing expenses and overheads. However, email is only successful as a marketing channel if it is performed correctly. Email marketing must contain personalised, relevant and targeted messaging to be effective.
improve their email marketing results. Job Titles: Marketing Managers, Marketing Consultants, Marketing Executives, Sales Managers, Sales Consultants, Sales Executives, Business Development Managers, Advertising Managers, PR Managers, PR Consultants, Corporate Communications
This course will provide you with the insights and techniques to develop effective email marketing strategies, execute email campaigns and improve email marketing results.
www.iirme.com/emailmarketing
Managers, Social Media Managers
Course Timings Registration will be at 8.00. The course will start at 8.30 and finish at 15.30. There will be short breaks at appropriate times for networking sessions, refreshments and prayers. Lunch will be served at the 13.00.
Course Methodology
Activity: Develop an email marketing strategy
The course will utilise a number of methods to ensure effective learning including activity based groups and lectures. A mix of theory and practical sessions will ensure that you retain the information that is covered.
Course Outline
Strategies To Improve Deliverability • Distribution time (schedule and time of day) • Triggered email communications • Best practices and filter checks for email communications • Briefing on the latest privacy laws, guidelines and codes
Introduction To Email Marketing • Why is email marketing important? • Benefits of email marketing • How to get started • How does email marketing integrate with other forms of digital marketing?
Integrating Email And Social Media • Discovering your audience and where they are online • Leveraging Social Media to build your email database • Using email to expand your reach • Developing targeted content for each audience
Email Marketing Planning • Developing an effective email marketing strategy • Setting realistic goals and objectives • Reviewing options for email communications preferences and profiles • Getting the most from your list through segmentation and targeting
Activity: Incorporate Social Media into your email marketing strategy
Meet Your Course Director Abbas Alidina Abbas is the Founder and Director of Logicks.com, a Digital Marketing and Social Media Agency that executes campaigns for organisations in the Middle East. He is also a renowned trainer and speaker on all matters digital. He considers himself both a student and an evangelist of this continuously evolving discipline. With over 10 years of consulting experience, Abbas has developed strategies and executed projects for regional and global brands such as Toyota Abdul Latif Jameel, Samsung MEA, Intel, Lenovo, Deloitte & Touche, Government of Canada, Canadian Imperial Bank of Commerce and Honeywell.
Abbas is dedicated to educating people on the impact of digital technologies and new media on business and human behavior. In collaboration with the University of Wollongong in Dubai, Abbas delivered the first Social Media certification course offered by an accredited university in the Middle East. Prior to moving to Dubai in 2008, Abbas was an IT Strategy Consultant with Deloitte Consulting in Toronto, Canada. He worked on a number of projects with Fortune 500 clients in the Financial Services, Health Care and Oil & Gas sectors. He also has gained project management, marketing and functional design experience while working at Honeywell and Bell Canada.
Strategic Email Marketing
18 December 2011 Hyatt Regency Hotel, Dubai, UAE BC4313
DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE
FIVE WAYS TO REGISTER 971-4-3352437 971-4-3352438 register@iirme.com
IIR Holdings Ltd. P.O Box 21743 Dubai, UAE GCS/IIR Holdings Ltd. P.O Box 13977 Muharraq Kingdom of Bahrain
www.iirme.com/emailmarketing
CALL – 971-4-3352483 E-MAIL – a.watts@iirme.com Event
Strategic Email Marketing 18 December 2011
Interested in running this course in-house?
Please call the Customised Training Solutions Team on 971-4-3352439 or CTS@iirme.com
Course Fee Before 17 October 2011
Course Fee Before 6 November 2011
Final Fee
US$ 995
US$ 1,195
US$ 1,495
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
Hyatt Regency Hotel, Dubai, UAE Tel: 971-4-2091234
Send a second executive at 50% Discount
(applicable on the full course fee only)
www.iirme.com/emailmarketing