Corporate Ethics, Governance and Social Responsibility

Corporate Ethics, Governance and Social Responsibility For companies that want to be responsible to the societies in which they operate

5 Key Learning Outcomes 1. Learn about the general social and ethical issues in business 2. Develop an understanding of your organisation’s ethical codes and business conduct 3. Improve your leadership skills by learning ethical leadership and management traits 4. Learn how to handle ethical dilemmas 5. Understand how ethical behaviours can influence the business outcome and future developments Five days of intensive learning about the core competencies required for organisations to comply with the international standards of ethical business and economical development.

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4 – 8 May 2014 The Address Hotel, Dubai Marina, Dubai, UAE Organised by

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About Your Expert Course Leader Iman A. Ousseyran CEO and Principal Consultant at Laurel & Tercel Iman is a qualified Strategic Management and Knowledge Consultant, expert in business development with a focus on improving business capabilities and profitability.

For over 25 years of successful experience, she led strategies within multi-cultural organisations with an objective to increase market shares and profit margins; designed and implemented feasible work plans to improve internal business capabilities across finance, technical, human resources, sales and marketing, logistics, operations and legal, facilitated changes including organisational restructuring and brand portfolio rationalisation.

Currently she is a member of various prestigious organisations: • President of The International Business & Economics Development Institute, UAE Chapter (of IBEDI, Boston, USA) •

CEO and Principal Consultant, Laurel & Tercel

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Member of The Institute of Business Consulting – UK and The Chartered Management Institute (UK) within The International Council of Management Consulting Institutes (UK), recognised for consulting in World Trade with Special Consulting Focus by the United Nations Economic and Social Council (ECOSOC)

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Associate Faculty, ILM Training Consultant, Zayed University, UAE

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Associate Director, Strategy & Knowledge Management, Global Accounts, NAVO Lab

She invented tools to measure consumer’s valuation, cost and profitability over a life-time based on their relationship with the brand, from acquisition to advocacy.

Wrote management papers about: • Managing Human Resources In Turbulent Times: Are You Restructuring Or Downsizing?

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Are You An Influential Leader? Says Who?

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Corporate Governance And Business Ethics

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Business Ethics: General Laws, Social Norms And Issues Of Ethical Dilemmas

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Management Consultancy: Issues Of Integrity, Objectivity, Independence And Competency

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“Dubai From Camel To Metro” - Managing Business Within A Rapidly Growing Environment

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Market Research And Forecasting The Global Telecommunication Industry

Conducted studies about: • The Future Of Minimally Invasive Cosmetic Procedures, The Middle East And The Global Scene •

Juice Bars, A New Trend In The Beverages Industry – What Drives The Consumer?

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Dubai Spa Business Model - A Global Benchmark Of Developing The Wellness Tourism

+971 4 335 2437

+971 4 335 2438

Companies that have benefited from her expertise includes: Ministry of Higher Education in Libya, Masdar Institute of Technology, Johnson & Johnson, Kuwait Oil Company, GASCO, Roads & Transport Authority in Dubai, Abu Dhabi Police, UAE Academy, Abu Dhabi Chamber of Commerce and Industry, ENOC, EPPCO, Dubai Islamic Bank, Zayed University, Maatouk Factories, ADNOC, The Supreme Oil Council in Abu Dhabi, Etisalat, Wide View, Matajer Group for Investment, SAMBA Bank, Kalium Group International, Aesthetica Clinics, Jumeirah Group, WAFI Group, Spa Resources International, Cleopatra Beauty Institute, Samim Group, Lazurde, Smith & Nephew, The International Training Institute, Retail Management Group, British American Tobacco, Chanel, Carita, Al Sayegh Brothers Trading, Michel Chalhoub Trading, Mawarid Trading, Salam Studio & Stores, Fattal Holding, MEBCO Bank. Commercial Bank of Dubai, Fine Hygiene Products Factories, VIP Education, Alfaisal University in Riyadh, Bank of Riyadh, DEMOS Group, Dubai Executive Council She studied International Business and Economic Development; Management Consultancy; and International Business Law. Iman lives by and advocates business ethics when proposing action, or in action. Consequently she considers the interests of a wider range of stakeholders including the general public and national interest, and values diversity in terms of culture, religion, race and gender.

She is a Founding Member of the Environmental Care Organisation in Lebanon, a Funding Supporter of World Green Peace Organisation and active member and supporter to various international NGOs.

Hear what delegates have said about IIR’s management events:

“Iman covered all the material smoothly and with great examples” Isam Abdulrahman, Area General Manager, Abdul Latif Jameel Co Ltd, KSA

“Practical points, with real life situations and good case studies” Ralph Fiifi Amissah, Manager-Special Projects, National Lottery Authority, Kenya

“I’m responsible for CSR programmes and this course will help me perform better” George Gyamfi-Osew, Manager-Special Projects, National Lottery Authority, Kenya

Would you like to run this course in-house?

The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

www.iirme.com/ethics

Corporate Ethics, Governance and Social Responsibility Who Should Attend?

The momentum that the sustainability market is experiencing is driving the discipline both into the boardroom and the key functions of most large businesses. The topic has reached the office of the CFO because of the increased understanding of the commercial risks and opportunities. Furthermore, supply chain and procurement specialists are at an increasing advantage if they understand the environmental and social impacts that originate from their company’s supply chain.

Marketing managers and product developers are also engaging with the sustainability function more than ever before.

When you consider that a number of internationally regarded CEOs are now actively aligning themselves and their businesses with sustainability, it’s easy to be excited about where this sector is heading over the coming years. This course covers a range of social, environmental and business ethic matters, from tentative first steps through to day-to-day management, strategic planning, measuring performance and reporting. The participants will learn practical skills which, when applied to their daily work, will minimise the risk of misconduct and maximise operational efficiency and organisational profits.

Directors, general managers, heads of departments, managers and team leaders will also benefit from attending this course.

Course Overview With current economical pressure, companies face a variety of changes and challenges that will have a profound impact on organisational dynamics and performance. In many ways, these changes will decide who will survive and prosper into the next decade and who will not.

4 – 8 May 2014 The Address Hotel, Dubai Marina, Dubai, UAE

This course will focus on the challenges of ethical behaviour most organisations are facing today. More specifically, it will: • Highlight the role of ethical behaviour in preserving business competitiveness, advancing technological competences, improving quality of products and services as well as elevating employees’ motivation and commitment • Discuss some reasons why unethical behaviour occurs in organisations • Highlight the importance of organisational culture in establishing an ethical climate within the organisation • Present some suggestions for creating and maintaining an ethically-oriented culture • Feature business ethics competences required for organisations to meet the international standards of business economy and development

Companies’ Implementation of Business Ethics Program: A meta-analysis of 82 studies by Allouche and Laroche 2005, found conclusive evidence that corporate social responsibility has a positive impact on corporate financial performance.

Several companies in Corporate America that experienced a corporate scandal have since decided to implement a value-based approach to transform the company from the top down. A KPMG “2005-2006 Integrity Survey” across over 4,000 US employees, spanning all levels of positions, industries, and job functions reported the effectiveness of Business Ethics Program:

70%

With Program 60%

60% While these challenges must all be met, managers are concerned about survival and competitiveness in the future, building customer value and business profitability.

Businesses all over the world continue to develop new procedures, appoint governance officers, and train employees on their legal and regulatory obligations. These regulatory developments have been increasingly accompanied by a greater focus on ethics. A closer examination reveals that, business ethics have great influence over the businesses’: • Profitability by reducing the cost of business transactions •

Structure of trust with stakeholders (i.e. customers, employees, suppliers, and the public)

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Internal environment of teamwork, inspiring higher levels of efficiency in operations, higher levels of commitment and loyalty from employees

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Levels of perceived product quality, building higher levels of customer loyalty and retention, and better financial performance maintaining social capital that is part of an organisation’s market-place image

50%

50%

Without Program

62% 53%

40%

57% 56%

40%

41%

Believe they will be rewarded for results, not the means used to achieve them.

Believe policies or procedures are easy to bypass or override.

30% 20% 10% Feel the pressure to do “whatever it takes” to meet business targets.

Lack understanding of the standards that apply to their job.

Simply having a code of ethics does not equate to an effective ethics programme. There are five factors that contribute to an effective programme: 1. Written standards of conduct 2. Training on ethics 3. Mechanisms to seek corporate ethics advice or information 4. Means to report misconduct anonymously 5. Discipline of employees who violate ethical standards

+971 4 335 2437

+971 4 335 2438

register@iirme.com

www.iirme.com/ethics

Corporate Ethics, Governance and Social Responsibility

4 – 8 May 2014 The Address Hotel, Dubai Marina, Dubai, UAE

Course Timings Registration and coffee will be at 07:30 on Day One. The programme will commence at 08:00 and conclude at 14:30 with lunch.

There will be refreshment breaks at approximately 10:30 and 12:30.

Course Methodology

Day Three

Instructor-led presentation, video clips, real to life case studies, group and individual exercises and open discussions.

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Assessment Process Delegates will be assessed based on their total and timely attendance and their level of participation in the class.

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Course Outline

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Day One •

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Overview Of Business Ethics - What is business ethics?

- History of ethics in business - Ethical norms and judgment - Why business ethics?

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Individual exercise: Describe your personal views about the ethical organisation

General Issues In Business Ethics - International business ethics and ethics of economic - Ethics of finance - Ethics of HR management - Ethics of sales and marketing - Ethics of product design - Ethics of property rights - Ethics and technology

Day Four •

Individual exercise: Identify the ethical concerns relevant to the industry you are involved in

Corporate Social Responsibility Corporate Governance Law Business Ethics Religious And Philosophical Views On Business Ethics Corporate Ethical Codes - The code of ethics - The code of conduct - The professional code - Corporate policies and procedures - Fraud and abuse: prevention, detection and response - Gifts and favors - Workplace surveillance - Confidential information

Corporate Ethical Dilemmas - What are they?

- How to approach different business ethics scenarios - How to resolve them with ethical decisions - Ethics officers - Reporting ethical concern

Group exercise: You will be given a real-to-life ethical dilemma scenario to apply the right ethical dilemma assessment and decision making tools to resolve them

Day Two • • • • •

Organisational Behavior And Human Decisions - Cross cultural leadership - Hofstede’s cultural dimensions – understanding workplace values around the world Business Ethics In The Field - Management ethics - Developing moral judgment Business Ethics And Business Leadership - Leading the business of the future - Developing an ethical organisation - Doing the right thing - decisions with ethical issues Workplace Ethics - Engendering trust and respect from colleagues and customers

Day Five •

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Business Ethics And Business Stakeholders - Who are company’s stakeholders?

- Business Ethics and consumer behavior The Social Responsibilty Strategy - The CSR value profit chain - The value profit chain

Group exercise:Thinking of a specific organisation, define its relevant industry and design a list of Strategic Social Responsibility Goals for this organisation

Individual exercise: Design a code of ethics for your organisation

+971 4 335 2437

+971 4 335 2438

register@iirme.com

www.iirme.com/ethics

Corporate Ethics, Governance and Social Responsibility

4 – 8 May 2014 The Address Hotel, Dubai Marina, Dubai, UAE

FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 9428 Dubai, UAE

+971 4 335 2437 +971 4 335 2438 register@iirme.com

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DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com WEB BC5383 Event Corporate Ethics, Governance and Social Responsibility 4 – 8 May 2014

Course Fee Before 16 February 2014

Course Fee Before 9 March 2014

Final Fee

US$ 4,395

US$ 4,895

US$ 5,195

WOULD YOU LIKE TO RUN THIS COURSE INͳHOUSE?

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

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Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge.

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Event Venue: The Address Hotel, Dubai Marina, Dubai, UAE Tel: +971 4 436 7777 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.

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