Certificate in Key Performance Indicators Management

The KPI Institute 23 – 27 February 2014 • Kempinski Hotel, Mall Of The Emirates, Dubai, UAE

24 – 28 August 2014 • Venue TBC, Salalah, Oman

16 – 20 March 2014 • Crowne Plaza Hotel, Kuwait

21 – 25 September 2014 • Grand Hyatt Hotel, Doha, Qatar

23 – 27 March 2014 • Dusit Thani Hotel, Dubai, UAE

12 – 16 October 2014 • Park Rotana Hotel, Abu Dhabi, UAE

15 – 19 June 2014 • Dusit Thani Hotel, Dubai, UAE

14 – 18 December 2014 • The Address Hotel, Dubai Marina, Dubai, UAE

Certified KPI Professional 23 – 25 February 2014 16 – 18 March 2014 23 – 25 March 2014 15 – 17 June 2014

24 – 26 August 2014 21 – 23 September 2014 12 – 14 October 2014 14 – 16 December 2014

Get KPIs right by using a rigorous KPI management framework

Certified KPI Practitioner 26 – 27 February 2014 19 – 20 March 2014 26 – 27 March 2014 18 – 19 June 2014

27 – 28 August 2014 24 – 25 September 2014 15 – 16 October 2014 17 – 18 December 2014

Experience a two day learning course structured exclusively on case studies, exercises and simulations

5 Key Business Benefits In Attending Both Courses: 1. Understand the complexities of working with KPIs and learn how to address them 2. Develop a working knowledge of the Key Performance Indicators (KPI) Management Framework 3. Use over 30 performance measurement tools to facilitate the deployment and value added by KPIs 4. Access the latest research and best practice in working with KPI 5. Customise and develop templates in accordance with the standards required for the certification application documentation Follow us on: www.twitter.com/iirmiddleeast www.facebook.com/iirmiddleeast www.youtube.com/iirmiddleeast

www.iirme.com/KPI

Introduction For all the advancement in technology infrastructure and considerable investments made by organisations, generating value from Business Intelligence (BI) software relies on managers and staff using accurate data, in the right format, for the right KPI. This requires developing a robust performance measurement capability, based on mature KPI architecture and supported by a collaborative performance culture.

Even the success of popular performance management systems such as the Balanced Scorecard relies on using relevant KPIs that actually mean something to the business and are presented in a readily intelligible form.

Both courses are designed to provide a strong foundation in deploying business management systems and BI software to develop the next generation of KPI architects. These KPI architects form the basis of the organisational performance measurement capability, becoming the “go-to place” for advice around understanding, establishing, activating, reporting and generating value by using KPIs across organisations.

Methodology • Active involvement of all the delegates in a collaborative learning environment where opinions and experiences are shared • Group discussions, exercises, simulations and case studies • Explanation of the theory informing performance measurement, in plain English • Presentation of the performance management templates as tools to support the integration of performance management practices in organisations • Customised feedback regarding the present use and the future plans for implementing performance management systems

Who Should Attend?

Both courses are designed for executives, operational managers and analysts from both delivery and support functions such as finance, accounting, project management, human resources, sales, marketing, logistics, quality control and improvement, strategy/planning and operations.

Would you like to run this course in-house?

Why You Should Attend Both Courses These two courses offer: • 15 key concepts clarified • 13 insights into implementing and using KPI smartly • 12 templates to support deployment of course learning • 11 years of experience in performance management synthesised in the course material • 10 smart KPI explored in detail • 9 interactive exercises and group activities • 8 quick reference guides • 6 months of free access to the www.smartKPI.com premium content

Templates Provided • Desired State Of Evolution template Over • Strategy Map template US$500 • Performance Scorecard template in value • Performance Dashboard template • Performance Healthogram template • Performance Measurement Maturity Model • KPI documentation template • Initiatives Portfolio template • Initiatives Documentation template • Performance Management System (PMS) Architecture template • PMS Maintenance Process template • Employee Performance Plan template • Smart KPI Premium access • Top 20 KPI of 2010 plus one report from the Top 25 KPI of 2010 series

Timings For Both Courses: Registration will begin at 07.30 on Day One. Course sessions will start promptly at 08.00 and end at 14:30. There will be two short breaks for refreshments and lunch will be served at the end of each day’s session.

Read What Past Delegates Have To Say “The trainer was excellent. I look forward to attending more sessions with him in the future.

My knowledge in the KPI area has improved significantly.”

Neeti Chauchan, Consultant, Zayed University, UAE

The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

“Aurel is very knowledgeable of all KPI aspects and clearly answered all our questions.”

Nahla Nabil, EHS Manager, Abu Dhabi Airports Co., UAE

T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/KPI

Certified KPI Professional

23 – 25 February 2014 • Kempinski Hotel, Mall Of The Emirates, Dubai, UAE 16 – 18 March 2014 • Crowne Plaza Hotel, Kuwait 23 – 25 March 2014 • Dusit Thani Hotel, Dubai, UAE 15 – 17 June 2014 • Dusit Thani Hotel, Dubai, UAE

KPI Professional Certification 1.

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Recognises a person’s knowledge in deploying and using KPIs in accordance with The KPI Institute’s Key Performance Indicators Management Framework Preparatory course attendance is mandatory Examination at end of course Pre-requisite for certification: course attendance

Overview The three-day course trains you in how to establish and work with KPIs and offers you the opportunity to get certified on the ability to deploy and use KPIs in accordance with the KPI Institute’s Key Performance Indicators Management Framework, the main body of knowledge on the rigorous use of KPIs in business.

Assessment You will be pre-tested by using a multiple choice questionnaire at the beginning of each session. On Day Three, delegates can opt-in to attend a final test to obtain the Certified KPI Professional certification from The KPI Institute.

Day One: The World Of KPIs Introduction To The World Of KPIs • Course outline and expectations • Challenges in performance measurement • Key Performance Indicators concept map • Strategy and performance management terminology review • KPI historical overview and current state of practice • Management theory informing the value added by using KPI Exercise: Systems thinking exercise In practice: Examples of how KPI are used in business Case study: Good and bad practice in the use of KPI terminology

24 – 26 August 2014 • Venue TBC, Salalah, Oman 21 – 23 September 2014 • Grand Hyatt Hotel, Doha, Qatar 12 – 14 October 2014 • Park Rotana Hotel, Abu Dhabi, UAE 14 – 16 December 2014 • The Address Hotel, Dubai Marina, Dubai, UAE

• Approaches to KPI target setting • Target setting process Exercises: What we need to know about each selected KPI

Documenting a KPI In practice: KPI documentation form typology

Review of documented KPI examples Case studies: Customising a KPI documentation form

Setting KPI targets Data Visualisation: Designing KPI Dashboards And Scorecards • Good practice in data visualisation • KPI toolkit spotlight: The Balanced Scorecard • KPI toolkit spotlight: The KPI Dashboard • KPI toolkit spotlight: The Performance Healthogram Exercises: The importance of data visualisation

Scorecard and dashboard design In practice: Review of scorecard and dashboard designs Case study: Selection of KPI graphs KPI Data Gathering And Reporting • The KPI data gathering process • KPI data sources taxonomy • KPI activation tools and techniques • Business analysis techniques • Report compilation • Initiative management (documentation and progress review) Exercise: Preparing commentary on KPI results In practice: Examples of performance reports Case study: Managing performance through KPI reporting

Day Three: Generating Value With KPI

The Pillars Of KPI Architecture • Interdisciplinary systemic worldview (weltanschauung) • KPI lifecycle • KPI use case scenarios • KPI architecture toolkit • KPI architecture skills map • KPI architect’s role in the world of KPI Exercise: Needs addressed by KPI In practice: KPI architecture in practice Case study: Matching architecture tools to use case scenarios

KPI Management Enablers: Software, Hardware, Communication And Culture • Overview of KPI software marketplace • Overview of KPI hardware marketplace • KPI results communication tools taxonomy Exercise: Using software for KPI reporting In practice: Comparison of Microsoft Excel vs. KPI software

reporting

KPI reporting (websites and annual report examples)

Case study: KPI modelling

KPI Selection • KPI typology • Sources of relevant KPI • Essential KPI examples • The generic KPI selection process • KPI toolkit spotlight: KPI filtering criteria • KPI selection based on use case scenarios Exercise: Developing a KPI cluster map In practice: KPI selection workshop agenda Case study: Scenario based KPI selection

Generating Value From Using KPIs • Building organisational performance measurement capability • The Performance Measurement Maturity Model • Benchmarking typology • Pay for performance and KPI • The human aspects of performance Exercise: Assessing performance measurement maturity In practice: Pay for performance models Case study: Motivation today

Day Two: Activating KPI KPI Documentation • Functions of the KPI documentation form • KPI documentation form design • KPI documentation process • Functions of the organisational KPI library

Measuring And Learning With KPIs • Review of the performance management toolkit components • Review of the KPI toolkit components • Review of course content • KPI Professional certification test • Questions and answers/free discussion

T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/KPI

Certified KPI Practitioner

26 – 27 February 2014 • Kempinski Hotel, Mall Of The Emirates, Dubai, UAE 19 – 20 March 2014 • Crowne Plaza Hotel, Kuwait 26 – 27 March 2014 • Dusit Thani Hotel, Dubai, UAE 18 – 19 June 2014 • Dusit Thani Hotel, Dubai, UAE

27 – 28 August 2014 • Venue TBC, Salalah, Oman 24 – 25 September 2014 • Grand Hyatt Hotel, Doha, Qatar 15 – 16 October 2014 • Park Rotana Hotel, Abu Dhabi, UAE 17 – 18 December 2014 • The Address Hotel, Dubai Marina, Dubai, UAE

KPI Practitioner Certification

15. Commentary around KPIs 16. KPI reporting meeting documents 17. Initiative portfolio linked to KPIs 18. Initiative documentation form 19. Lessons learned log 20. Assessment based on Performance Measurement Maturity Model (PMMM)

1. Recognises a person’s practical experience in deploying and using KPIs in accordance with The KPI Institute’s Key Performance Indicators Management Framework 2. Preparatory course attendance is optional 3. Online assessment of application portfolio 4. Pre-requisite for certification: KPI Professional Certification obtained Overview The two-day course trains delegates in how to deploy and use the KPI Management Framework, in accordance with the Institute’s KPI Practitioner Certification standards. It focuses on practical exercises, which account for 90 percent of the course time, the remaining time being dedicated to reviewing relevant theoretical concepts.

Assessment Independent from the course, delegates can opt-in to obtain their KPI Practitioner Certification by following the steps indicated in the Certification Process section which follows.

Certification Process For The KPI Practitioner Course • The certification process requires the online submission of an application portfolio. The application portfolio contains a set of 20 documents (refer to Application Portfolio section for details) • Application portfolio is assessed based on criteria established for each of the 20 documents that must be submitted • For each submitted document, an applicant can receive a maximum of 25 points, totaling a maximum of 500 points for the entire portfolio. In order to be recognised as a Certified KPI Practitioner, an applicant should obtain at least 80 percent (a minimum of 400 points) out of these 500 available. Confidentiality is strictly maintained and all submitted documents are solely used for the purpose of assessing an applicant’s ability to deploy and use KPIs in accordance with The KPI Institute’s Key Performance Indicators Management Framework • All documents should refer to the same project and should be developed in an aligned manner, so that information provided in one document does not conflict with the information provided in another. The required documents follow the flow of a typical KPI project and so should the documents that you are including in the application portfolio • All application documents must be submitted in English Certification Criteria For The KPI Practitioner Course • Possess a KPI Professional Certification • Obtain a minimum of 400 out of 500 points on the assessment of your application portfolio as follows Application Portfolio 1. Business case 2. KPI project plan 3. Stakeholder RACI matrix 4. Primary and secondary data sources list 5. KPI selection 6. Value flow analysis 7. Balancing KPIs 8. Scorecard 9. Dashboard 10. KPI documentation form 11. Change log 12. Custodian list/tracking 13. Commentary around scorecard 14. Commentary around dashboard

Benefits Of Attending The KPI Practitioner Course • Formal recognition – Be among the first performance management practitioners to receive a distinction that complements your certification as a Certified KPI Professional • Customised feedback – Keep current with best practices and obtain confidential feedback from our assessors on your application portfolio • Professional portfolio – Develop a collection of 20 performance management documents that will become your professional portfolio to demonstrate competencies on the topic and enable you to differentiate among peers • Objective assessment – Get your work reviewed and develop a more realistic understanding of your level of practical knowledge regarding the KPI framework management

Day One: Establishing KPIs KPI Project Coordination • The business case for KPI implementation • KPI implementation project outline • Stakeholder matrix development • Primary input sources data analysis • Secondary input sources data analysis • Reporting catalogue development • KPI workshop briefing pack development KPI Selection • Probing questions for KPI selection • Value driver concept mapping • Value flow analysis • KPI balancing Scorecard And Dashboard Development And Documentation • Selection of KPI based on objectives • KPI clustering • Content structure • Scorecard and dashboard design • KPI documentation form design • Target setting

Day Two: Managing With KPIs Data Collection, Analysis And Reporting • Data gathering communication • Working with KPI data custodians • KPI trend analysis • Reporting commentary KPI Review Meetings And Initiative Management • KPI review meeting preparation, facilitation and follow-up • Initiative selection, documentation and monitoring KPI Management Evaluation • Double loop learning/lessons learned • Managing the cost of measuring KPIs • Using the Performance Measurement Maturity Model • Audit of performance measurement enablers (software, hardware, culture) • Review of the KPI Management Framework toolkit

T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/KPI

Meet Your Expert Course Directors Aurel Brudan Aurel Brudan is the founder and CEO of The KPI Institute, the global authority on Key Performance Indicators research and education. Under his coordination the Institute’s research team documented over 7,000 KPI examples from 15 functional areas and 24 industries, reviewed 1,000+ performance reports from 125 countries and referenced 20,000+ resources, the result being www.smartKPI.com, the premier destination for quality performance management and measurement resources. Other research programmes resulted in the development of two maturity models for performance management and measurement, as well as the establishment of the KPI Management Framework to provide the theoretical base for the Certificate In Key Performance Indicators Management.

As a consultant, Aurel conducted numerous performance management system implementations using solutions such as the Balanced Scorecard, operational dashboards and functional performance scorecards. Among his most important clients are Australia Post, the Australian Federal Administration, the Victorian State Government, Brisbane City Council, National Australia Bank, Qatar Supreme Council Of Health and SABIS. As an educator, Aurel has accumulated hundreds of hours of experience in a variety of settings, from open and in-house training delivery to tutoring management for the University of Melbourne. Aurel is a member of the Academy of Management, the Australian New Zealand Academy of Management, the Australian Marketing Institute and Fellow of the Australian Institute of Management.

Aurel has tertiary qualifications in both Economics and Marketing, complemented by postgraduate certificates in advanced learning and leadership. Aurel is also in the final stages of his PhD candidature, researching Integrated Performance Management Systems at the University of Melbourne and a Graduate Certificate in Commercialisation at the Melbourne Business School in Australia.

Adrian Brudan Adrian Brudan is the Director of Research Programmes of The KPI Institute, the global authority on Key Performance Indicators research and education. Under his supervision, the Institute’s research team documented over 7,000 KPI examples the result being www.smartKPIs.com, the premier destination for quality performance management and measurement resources.

Adrian has also been involved in designing and delivering the Institute’s KPI educational programmes, aimed at competency development in the area of performance management and measurement. As an educator, Adrian has facilitated over 20 KPI and Balanced Scorecard trainings and several Friday Night at the ER workshops.

As a consultant Adrian holds valuable experience both in performance management, and project management (PRINCE2 Practitioner certified). His expertise and knowledge range from the implementation and review of performance management architecture, to KPI Scorecards and Dashboards design. Part of smartKPIs.com consultants’ team since its inception, Adrian was involved in several international projects reviewing performance management architectures for clients in Australia, South-East Europe and the Middle East.

Adrian is a member of the Performance Management Association at the University of Cambridge and holds tertiary qualifications in both Management and Business Law from Arhus School of Business, Denmark complemented by a postgraduate MBA certificate in Advanced Management from the European Summer School in Advanced Management (ESSAM) programme.

T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/KPI

Certified KPI Professional

Certified KPI Practitioner

23 – 25 February 2014 • Kempinski Hotel, Mall Of The Emirates, Dubai, UAE 16 – 18 March 2014 • Crowne Plaza Hotel, Kuwait 23 – 25 March 2014 • Dusit Thani Hotel, Dubai, UAE 15 – 17 June 2014 • Dusit Thani Hotel, Dubai, UAE 24 – 26 August 2014 • Venue TBC, Salalah, Oman 21 – 23 September 2014 • Grand Hyatt Hotel, Doha, Qatar 12 – 15 October 2014 • Park Rotana Hotel, Abu Dhabi, UAE 14 – 16 December 2014 • The Address Hotel, Dubai Marina, Dubai, UAE

26 – 27 February 2014 • Kempinski Hotel, Mall Of The Emirates, Dubai, UAE 19 – 20 March 2014 • Crowne Plaza Hotel, Kuwait 26 – 27 March 2014 • Dusit Thani Hotel, Dubai, UAE 18 – 19 June 2014 • Dusit Thani Hotel, Dubai, UAE 27 – 28 August 2014 • Venue TBC, Salalah, Oman 24 – 25 September 2014 • Grand Hyatt Hotel, Doha, Qatar 15 – 16 October 2014 • Park Rotana Hotel, Abu Dhabi, UAE 17 – 18 December 2014 • The Address Hotel, Dubai Marina, Dubai, UAE

FIVE WAYS TO REGISTER +971 4 3352437

IIR Holdings Ltd. P.O Box 9428, Dubai, UAE

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register@iirme.com

www.iirme.com/KPI DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 3352483 E-MAIL – a.watts@iirme.com

Certified KPI Practitioner

Certified KPI Professional

Both Courses

Event

Code

Date

Course Fee Before

WEB BC5296/BC5582/BC5297/BC5298/BC5583/BC5299/BC5300/BC5301 Course Fee Before

Final Fee

BC5296 BC5582 BC5297 BC5298 BC5583 BC5299 BC5300 BC5301

23 – 27 February 2014 16 – 20 March 2014 23 – 27 March 2014 15 – 19 June 2014 24 – 28 August 2014 21 – 25 September 2014 12 – 16 October 2014 14 – 18 December 2014

8 December 2013 29 December 2013 5 January 2014 30 March 2014 8 June 2014 6 July 2014 27 July 2014 28 September 2014

US$ 4,395 US$ 4,395 US$ 4,395 US$ 4,395 US$ 4,395 US$ 4,395 US$ 4,395 US$ 4,395

29 December 2013 19 January 2014 26 January 2014 20 April 2014 29 June 2014 27 July 2014 17 August 2014 19 October 2014

US$ 4,895 US$ 4,895 US$ 4,895 US$ 4,895 US$ 4,895 US$ 4,895 US$ 4,895 US$ 4,895

US$5,195 US$5,195 US$5,195 US$5,195 US$5,195 US$5,195 US$5,195 US$5,195

BC5296 BC5582 BC5297 BC5298 BC5583 BC5299 BC5300 BC5301

23 – 27 February 2014 16 – 20 March 2014 23 – 27 March 2014 15 – 19 June 2014 24 – 28 August 2014 21 – 25 September 2014 12 – 16 October 2014 14 – 18 December 2014

8 December 2013 29 December 2013 5 January 2014 30 March 2014 8 June 2014 6 July 2014 27 July 2014 28 September 2014

US$ 3,195 US$ 3,195 US$ 3,195 US$ 3,195 US$ 3,195 US$ 3,195 US$ 3,195 US$ 3,195

29 December 2013 19 January 2014 26 January 2014 20 April 2014 29 June 2014 27 July 2014 17 August 2014 19 October 2014

US$ 3,495 US$ 3,495 US$ 3,495 US$ 3,495 US$ 3,495 US$ 3,495 US$ 3,495 US$ 3,495

US$3,595 US$3,595 US$3,595 US$3,595 US$3,595 US$3,595 US$3,595 US$3,595

BC5296 BC5582 BC5297 BC5298 BC5583 BC5299 BC5300 BC5301

23 – 27 February 2014 16 – 20 March 2014 23 – 27 March 2014 15 – 19 June 2014 24 – 28 August 2014 21 – 25 September 2014 12 – 16 October 2014 14 – 18 December 2014

8 December 2013 29 December 2013 5 January 2014 30 March 2014 8 June 2014 6 July 2014 27 July 2014 28 September 2014

US$ 2,495 US$ 2,495 US$ 2,495 US$ 2,495 US$ 2,495 US$ 2,495 US$ 2,495 US$ 2,495

29 December 2013 19 January 2014 26 January 2014 20 April 2014 29 June 2014 27 July 2014 17 August 2014 19 October 2014

US$ 2,695 US$ 2,695 US$ 2,695 US$ 2,695 US$ 2,695 US$ 2,695 US$ 2,695 US$ 2,695

US$2,795 US$2,795 US$2,795 US$2,795 US$2,795 US$2,795 US$2,795 US$2,795

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive an IIRME Certificate of Attendance.

Any complaints, grievances or suggestion regarding CPE credit may be addressed to email: grievance@south-asian.org.

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Would you like to run this course in-house?

Save training $$ and create learning experiences relevant to your business. To customise this course and increase value and impact, contact Leigh Kendall on +971 4 407 2624 or email the team at cts@iirme.com All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

Payments A confirmation letter and invoice will be sent upon receipt of your registration.

Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

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Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days of less before the Event must be paid in full. Substitutions are welcome at any time.

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Crowne Plaza Hotel, Kuwait Tel: +965 2474 2000

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The Address Hotel, Dubai Marina, Dubai, UAE

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