Join this cutting edge course led by the Winner of the UK National Training Awards
The Five Day MBA A modular programme to bring out strategic, market, operational and people’s potential more effectively
19 – 23 August 2013 • The Cumberland Hotel, London, UK 10 – 14 November 2013 • Kempinski Hotel, Mall of the Emirates, Dubai, UAE
Attending this innovative five-day programme will enable you to: 1. Develop the ability to make more effective strategic and marketing decisions 2. Derive the strategic drivers of good performance 3. Align organisation strategy with the business objectives 4. Comprehend the big picture of business management
Who Should Attend? This programme has been designed specifically for executives, senior managers, managers and team leaders who want to improve their management and business performance. It is particularly suitable for: • Managers who are about to move out of a specialist role into a broader general management role • Managers or department heads with cross-functional responsibilities who need to develop a big picture outlook • Managers who have been identified as having potential for general management • Managers who are looking to develop and broaden their general management skills Organised by:
Strategic Career Partner:
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The Five Day MBA 19 – 23 August 2013 • The Cumberland Hotel, London, UK 10 – 14 November 2013 • Kempinski Hotel, Mall of the Emirates, Dubai, UAE Programme Timings Registration will be at 08:30 on Day One. Each day the programme will commence at 09:00 and conclude at 17:30. Refreshments and lunch will be served at appropriate intervals.
Programme Overview And Introduction In the aftermath of the recession and financial crisis, growth, business and personal results are far more challenging than before. However, it has also thrown up incredible opportunities for differentiating the business and every individual in it. This powerful and compact programme is the full toolkit for massive success. In five days the world as you know it will change and provide you with a language, framework and insight which will put you well ahead of others in this highly competitive environment. With this framework you will analyse world class excellence in business, apply it to real situations, your own situations and open up avenues closed to your competitors. People who have completed this programme have gone on to significant business and career success. Learning happens with a lot of fun, practical sessions, group interactions and direct feedback and input from the expert trainer. It breaks down jargon and simplifies the techniques to be meaningful, really applicable and transformational.
Meet Your Expert Programme Leader Sanjeev Loomba Winner of the UK National Training Awards 2009 for achieving high return on investment from training, Sanjeev’s knowledge and inspirational brilliance has helped thousands of managers and professionals to capitalise on their talents and achieve best of self and business performance. Having turned around companies from different sectors to growth and success, he puts people at the centre of success, giving them both, the business toolkit as well as the feeling and passion for it. His vision – training is only as good as the results it brings – it’s not just academic, it’s real! The best business managers are allrounders, why then train them in a narrow way. His mastery of strategy, marketing, sales, finance, leadership and communication brings a ‘holistic’ and complete development of people. From large corporations like Johnson & Johnson, Tyco, Danone, Unilever, QBE, RR Donnelly, Covidien... to SMEs, Sanjeev works with organisations from a wide range of industries as well as the public and charity sectors. He has been a guest speaker at institutions such as Insead and Cranfield. An MBA from Cranfield, accountant and finance graduate, Sanjeev honed his training talent during his management career in multinational corporations as director of finance, marketing, strategy and as CEO in industrial, IT and service companies based in various worldwide locations.
+971 4 335 2437
+971 4 335 2438
register@iirme.com
www.iirme.com/mba
Programme Structure – Summary Of The Three Modules Module A Days One And Two
Module B Day Three
Module C Days Four And Five
Market Driven Strategy For Growth And Success
Finance – A Vital Business And Decision Making Tool
People Management And Leadership Excellence
Strategy Marketing Business Planning
Finance
Managing People Leadership
Strategy And Market Focus • Thinking strategically • Understanding the true market and strategic potential • Making stronger strategic and operational decisions • Developing strong marketing strategies
Finance • Understanding essential tools of finance • Making stronger decisions by using these tools more effectively
Key Areas Topics Covered
Leadership And Management • Getting the best out of your people environment • Getting the best from yourself
Strategic Business Planning • Making business more powerful • Integrating the functional areas • Planning for success and implementing strategies
Days One And Two Module A Market Driven Strategy For Growth And Success Key Benefits Of Day One And Day Two Day One • Generating and evaluating creative, innovative and strategic options • Focusing your strategic thinking on lines of enquiry most likely to lead to strategic breakthrough • Becoming familiar with key techniques of external analysis and how this can be simplified and accelerated • Understanding the role of leadership and vision in strategy more clearly • Being able to prioritise implementation strategies • Building confidence in managing the strategic process yourself
Day Two • Developing a marketing strategy • Appreciating your own role in marketing – regardless of your function • Listening to and understanding what customers value most • Responding to these values to generate an excellent response from your customers • Contributing actively to making your customers successful • Implementing and evaluating marketing actions • Predicting change and responding to threats • Busting through the jargon
Day One
Day Two
Business Strategy
Marketing Management
Knowing your market and business environment
The routes to growth and success
Main Topics Covered • Understanding strategic processes • Business environment • The market and competition
Main Topics Covered • Understanding strategic opportunities • The marketing mix for success • Making the strategic business plan • Implementing the plan
“Excellent course, great interaction and participation.” Julie Morgan, Senior Accountant, Kaust, KSA
“This course offered the skills on how to build a system for doing effective business.” Marwan Al Marzouqi, Performance Management Manager, Abu Dhabi Food Control Authority, UAE
+971 4 335 2437
+971 4 335 2438
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The Programme – Module A Day One
Day Two
A Framework For Strategy Development • What is strategy? • The planning process – making the business/strategy plan • Articulating a vision for the business • Establishing the corporate mission
The Marketing Strategy • What is marketing all about? • How marketing fits into the rest of the organisation • The external marketing environment – analytical tools and techniques
Exploring Opportunities From The Business Environment • Understanding the potential and risks from external and internal business environments • Using tools and techniques such as Porter’s 5 Forces, Force Field analysis
Segmentation – The Driver Of Business Success • Segmentation, positioning and targeting • Focused decision making • The process of true differentiation
Re-Thinking Marketing – A Strategic Viewpoint • Analysing the market as the best source for strategic opportunities • How to develop strategies that differentiate us from the crowd
Getting Marketing To Work • Managing all elements of the marketing mix –beyond the four Ps • Marketing communications – managing the promotional campaign • Price, product and distribution channels • Drawing up the marketing plan
Where Are Our Present And Future Markets/Customers • Who is serving them and how? • Where are the risks? • The ultimate business model for immense success
Finalising The Business/Strategic Plan • Checking the viabilities • Decision making
What Opportunities Are Open To Us • Making clear and stronger strategic decisions • Gathering and appraising the strategic options
Implementing The Plan • Who does what • Perfect organisation – taking responsibilities
Day Three Module B Finance – A Vital Business And Decision Making Tool Key Benefits Of Day Three • Understand the key elements of financial measurement and reporting • Use financial knowledge to construct powerful business plans and activities • Know how to use financial skills to improve performance • Reach sound commercial and investment decisions • Plan and control the area for which you are responsible and held accountable
• Appreciate finance and its commercial fundamentals • Foresee dangers and maximise opportunities • Understand your customer better and bring them more rewarding solutions • Assess the financial position of customers, competitors and your own company • Negotiate with confidence
The Programme – Module B Day Three The Role Finance Plays In Business And Decision Making Profit And Loss Accounts And Balance Sheets • Shareholders/financiers/management • Formulation and its importance • The analytical tool for marketing decisions • Structure/gross margin/sales/cost of goods sold • Main accounting principles • Key ratios and interpretations • Key aspects: revenues and costs; debtors; inventories; fixed assets
Market Driven Strategic Business Planning – Budgets And Forecasts • Structure and importance of business plans • Strategies for projects and quantification using hypotheses Interpreting Corporate Accounts • Control and performance measures • Determining financial health and vitality of the company • Customer and competitor analysis • Case study – ratio analysis • Analysis of results and conclusions • Performance measures and visibility of the business
Cash Management • Forecasting and resource planning • Efficient usage of your cash
Decision Making For Profitability • Cost behaviour • Breakeven analysis – a business making process
Case Study • Developing a P&L, balance sheet and cash flow
Investments – Project Approach • Return on investment and evaluation techniques • DCFs, NPVs, IRRs, etc explained • Example – new product development project
+971 4 335 2437
+971 4 335 2438
register@iirme.com
www.iirme.com/mba
Days Four And Five Module C People Management And Leadership Excellence Key Benefits Of Day Four And Day Five People will react to you as they perceive you. This module will help you to get much better reactions from people by: • Bringing out your natural best • Enhancing people’s perception of you • Winning the trust and confidence of others • Building your self confidence in all situations • Handling tough situations with ease and results • Understanding your personal strengths and building on them • Understanding your personal vulnerabilities and improving on them
The objective is to help managers to release the potential of each team member by: • Smarter delegation – resulting in a stronger taking of responsibilities • Helping people to have the courage to make decisions and propose solutions • Enabling self-confidence in dealing with clients, colleagues and bosses • Understanding own personal leadership style then improving to use the right style in right situations • Improved personal commitment of the team
The Programme – Module C Day Four
Day Five
Managing People – 1
Managing People – 2 Main Topics • Situational leadership • Getting the best from your team members • Upwards management
Main Topics • Communication principles • Self management • Announcing difficult decisions Lifting Our Personal Barriers To Success • What are these barriers, where do they come from? • How can we remove them?
Understanding Your Personal Leadership Style, Areas To Build On And To Improve • Interpreting your 360˚ analysis of your situational leadership style • Identifying which styles need most attention
Communication At Its Best • Capturing the interest of others • Being interested in others • Communication – The keys and main principles • Tools and techniques
Applying The Right Style To Every Management Situation • How to read a management situation • Practical cases to understand this further • How to apply the most appropriate style • Practice
Handling Challenging Management Situations • Announcing important decisions yet motivating • Communicating for adherence
Practice On Situations • Applying the concepts to situations • Video feedback showing your strengths and areas of improvement
Feedback To Fully Appreciate Individual Issues And Improvements
Upward Management • Getting the best from your boss • What often prevents good upward communication • How can we improve it? • Practice of real situations with feedback
Would you like to run this course in-house?
The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts
+971 4 335 2437
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The Five Day MBA
19 – 23 August 2013 • The Cumberland Hotel, London, UK 10 – 14 November 2013 • Kempinski Hotel, Mall of the Emirates, Dubai, UAE
FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 9428 Dubai, UAE
+971 4 335 2437 +971 4 335 2438 register@iirme.com
www.iirme.com/mba
DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com WEB BC5039/BC5040 Event
Course Fee Before 10 June 2013
Course Fee Before 1 July 2013
Final Fee
US$ 4,150
US$ 4,650
US$ 4,950
Course Fee Before 25 August 2013
Course Fee Before 15 September 2013
Final Fee
US$ 4,150
US$ 4,650
US$ 4,950
The Five Day MBA (BC5039) 19 – 23 August 2013 Event The Five Day MBA (BC5040) 10 – 14 November 2013
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
WOULD YOU LIKE TO RUN THIS COURSE INͳHOUSE?
All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.
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Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.
Avoid Visa Delays - Book Now Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process. All registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.
Event Venue: The Cumberland Hotel, London, UK Tel: +44 871 3769014 Kempinski Hotel, Mall of the Emirates, Dubai, UAE Tel: +971 4 341 0000
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