ILM Endorsed Organisational Leadership

ILM Endorsed Organisational Leadership 24 – 28 November 2013 Jumeirah Emirates Towers Hotel, Dubai, UAE

5 Key Business Benefits 1. Develop your strategic thinking skills to gain clarity on your organisation’s potential for growth and competitive advantage 2. Practice the use of multiple strategic planning tools including the Balanced Scorecard, PEST and SWOT analysis, to formulate your organisation’s strategy 3. Explore methods of becoming a successful change agent within your organisation so you can overcome resistance and execute your strategies successfully 4. Evaluate employee engagement and develop strategies for creating buy-in, ownership and job satisfaction 5. Refine your organisation’s culture to align your operational activities with your strategy www.twitter.com/iirmiddleeast www.facebook.com/iirmiddleeast www.youtube.com/iirmiddleeast

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Strategic Career Partner

Tel: +971 4 335 2437

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Fax: +971 4 335 2438

Email: register@iirme.com

About ILM The Institute of Leadership and Management (ILM) is the UK’s largest awarding body for leadership and management qualifications. ILM partners with over 2,000 ILM-approved centres, comprising private training providers, further and higher education colleges, and employers delivering in-house management training.

When you register for an IIRME/ILM Endorsed Programme you can be sure that it is: 1. Practically based, and will complement your role at work 2. Expertly designed to meet the needs of leaders and managers across all business sectors 3. Supported by comprehensive learning resources 4. Externally recognised as a high quality programme Bonus: every learner registered on any type of ILM programme is automatically entitled to six months of free studying membership with ILM which brings a terrific range of benefits.

For full details of the benefits of studying membership please visit www.i-l-m.com/learn-with-ilm/371.aspx or email ilmcourses@iirme.com

Would you like to run this course in-house?

The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

Assessment And Certification There is a multiple-choice and short answer assessment at the end of the course based on the content covered. A pass-mark of 50%, in addition to a perfect attendance record, is required to be awarded a certificate from ILM. Should you wish not to take up the test, you will receive a Certificate of Attendance from IIR ME based on your full attendance on the course.

Tel: +971 4 335 2437

www.iirme.com/orgleadership

Fax: +971 4 335 2438

Email: register@iirme.com

Course Overview

Who Should Attend?

Although organisations may spend millions on developing their mission, vision, values and strategic goals, the real challenge is deploying their strategy and going from planning to execution.

The target audiences for this course are those

Employees often feel the organisation’s strategic plan is disconnected from their everyday operational work, and management is frustrated by resistance to change and the slow deployment of strategic objectives.

managers will find this a great opportunity to

This course will teach you to incorporate strategic thinking in your everyday management decisions and turn your strategy from blueprints to action.

First, you will be trained to understand and swiftly use multiple strategic thinking tools, including the Balanced Scorecard, PEST and SWOT analysis. You will use these tools to evaluate and formulate your own organisation’s strategy and leave with a clear, focused strategic plan that you’ve crafted for your organisation.

Next you will anticipate and plan for dealing with resistance and creating a sense of ownership for your strategic plan. This will include analysing and developing your organisation’s culture, aligning your operations to your strategy and motivating team leaders to play an active role in deploying your strategy.

Finally you will explore and evaluate your employee engagement levels in real world measurable terms. You will then formulate an engagement plan that will motivate your employees, increase their sense of ownership and personal job satisfaction.

who currently lead others or are expected to do so in the foreseeable future. Experienced expand on their current style of leadership and explore solutions to challenging situations, while upcoming managers or those with recent advancement to a management position will go through comprehensive training on skills and knowledge required to lead others effectively.

“This has been the most beneficial training course I have ever attended in more than 10 years of work experience and after attending more than 25 other training courses.”

Ahmed Al Fayez, Head of Contracts, King Fahad Specialist Hospital, Damman

The result: you’ll leave with a plan that you’ve crafted to turn your strategies into reality.

Your Expert Course Director Basem Al Attar is a “Best Selling Author”, international trainer and people development strategist. His courses have been recognised as the “Best in training and organisational development” by the Asian Leadership Awards 2011. He has also been awarded the Asia Pacific Strategic Leadership Award for his outstanding contribution to developing leadership in the region.

He has extensive experience coaching managers and executives as well as training the young and dynamic “Generation Y”. Basem excels at identifying individual and unique needs of each group. His practice-based and humorous teaching style creates an enjoyable and challenging learning experience, focusing on real life scenarios, cases and models. His courses are full of interactive learning games, role-plays, modeling exercises, demonstrations and focused discussions.

Over the past decade, he has trained thousands of people from more than 40 different countries.

Participants often describe his workshops as “life changing” events. His wide-ranging experiences coupled with his innovative approach have made him one of the most in-demand consultants working in the Middle East today.

Tel: +971 4 335 2437

www.iirme.com/orgleadership

Fax: +971 4 335 2438

Email: register@iirme.com

ILM Endorsed Organisational Leadership Registration will be at 08:00 on Day One. Course sessions will start promptly at 08:30 and end at 14:30.

There will be two short breaks for refreshments and lunch will be served at the end of each day’s sessions.

Course Outline Day One Vision And Strategy • Course induction • Introduction to strategic thinking -

What is a strategy?

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Using strategy in in our everyday life

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Making purposeful strategic decisions

• Strategic analysis -

Methods of strategic analysis

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The Balanced Scorecard

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SWOT analysis

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PEST analysis

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Competitive analysis

Day Two Formulating Strategy • Formulating a vision of the future -

Global view

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Maintaining customer focus

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Competitive strategy

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Corporate Social Responsibility (CSR)

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The value driven organisation

• Planning for strategy deployment -

Turning your strategy into measurable objectives

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The Five Finger Approach Key Result Areas (KRAs) Key Performance Indicators (KPIs) Maintaining strategic focus

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Setting strategic objectives

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Turning strategic objectives into projects

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Aligning your operations with your strategy

• Delegation • Leadership development and ownership

Days Three And Four Employee Engagement • Why is employee engagement essential for strategy execution?

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Defining engagement

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Evaluating your employee engagement

Tel: +971 4 335 2437

www.iirme.com/orgleadership

Fax: +971 4 335 2438

Email: register@iirme.com

24 – 28 November 2013 Jumeirah Emirates Towers Hotel, Dubai, UAE • The engagement module -

Understanding employee values

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Job satisfaction and contribution to values

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Connecting operational tasks to vision, mission and values

• Behavioral reinforcement and reward -

Understanding motivation

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Understanding core values

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Positive vs. negative reinforcement

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Intrinsic vs. extrinsic reward

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Delegating for increased intrinsic reward

Day Five Facilitating Change • Presenting your strategy -

Developing a case for change

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Connecting actions to results

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Addressing different audiences Customers Team members Senior managers Stakeholders

• Dealing with resistance -

Anticipating resistance

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Dealing with fear of change

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The Feel, Felt, Found Formula

• Celebrating success -

Creating a “Good News Culture”

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Using lessons learnt

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Developing long term perspective

• Closing -

Formulating your “Immediate Action Plan”

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Certificate awards

“Basem’s style of transferring information was excellent. He has exceptional presentation skills. I hope to attend more of his courses in the future.”

Ali Al-Mohannadi, Engineering Projects Manager, Oryx GTL, Qatar

“Excellent course. Basem is an excellent presenter.”

Zainab Al Shankity, Head of Data Management, King Fahad Specialist Hospital, Damman

Tel: +971 4 335 2437

www.iirme.com/orgleadership

Fax: +971 4 335 2438

Email: register@iirme.com

ILM Endorsed Organisational Leadership 24 – 28 November 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE

FIVE WAYS TO REGISTER +971 4 335 2437

IIR Holdings Ltd. P.O Box 9428 Dubai, UAE

+971 4 335 2438 register@iirme.com

www.iirme.com/orgleadership

DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com WEB BC5022 Event

Course Fee Before 8 September 2013

Course Fee Before 29 September 2013

Final Fee

US$ 4,150

US$ 4,650

US$ 4,950

ILM Endorsed Organisational Leadership 24 – 28 November 2013

WOULD YOU LIKE TO RUN THIS COURSE IN-HOUSE?

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

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If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge.

Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

Avoid Visa Delays - Book Now Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.

Visas for non-GCC nationals may take several weeks to process.

All registrations are subject to acceptance by IIR which will be confirmed to you in writing.

Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

Event Venue: Jumeirah Emirates Towers Hotel, Dubai, UAE Tel: +971 4 330 0000 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.

IK/MB BU3312 Leadership

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