Developing A Successful Web Portal Strategy

d vise e r d ly ate Ful d up and 2013 for

Book and pay NOW and bring your colleague for FREE! See back page for details*

Developing A Successful Web Portal Strategy Helping you derive long term business benefits from your portals

20 – 23 January 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE

Top 4 Learning Objectives 1. Gain insight into your business, web portals and content management for implementing your internet channel strategy and unique customer experience 2. Explore global best practice for creating web portals and managing your brand identity on social media portals 3. Build online brands and implement a successful business strategy to enhance overall customer experience and loyalty 4. Define government to citizen services (e-governance) portal architecture and implementation for maximum benefit

Organised by:

Official Regional Recruitment Partner:

Follow us on:

www.iirme.com/portalstrategy www.twitter.com/iirmiddleeast www.facebook.com/iirmiddleeast www.youtube.com/iirmiddleeast

Developing A Successful Web Portal Strategy

20 – 23 January 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE Course Objectives And Benefits This course will provide an insight into the online business, social media, networking and collaboration, portal technology and content management for implementing your business strategy on the web. You will be introduced to the concepts of solution conceptualisation and implementation using proven methods that can be used within your organisation to define and launch your strategic e-business and collaboration portals. The course will provide you with an in-depth overview of essential market assessment methods,

Course Methodology

This course is carefully designed to provide the best mix of experience, theory and practice in a professional learning environment. The course will use a number of methods to ensure effective learning including large and small group discussions, lectures, relevant examples, presentations and case studies. Formal presentations will be brief and used mainly to introduce key concepts and significant elements of

technology and associated business management and IT processes. Sufficient information will be provided in discussions on how to develop an effective government to citizen portal architecture and implement the same using appropriate portal technology and integration services. At the end of this course, you will be able to define your business case/ plan, portal architecture and implementation approach and participate in the planning and benefits realisation process.

how to conduct business using portal solutions.

The course focuses on advancement of management and technical skills. There will be a significant amount of focus on the sales, marketing and IT role that you are playing in your organisation to make this course relevant to you to implement the learning at the earliest opportunity.

Meet Your Expert Course Leaders Kanwal Rai is Partner at Wipro Consulting Services.

At present, he is leading enterprise architecture and infrastructure consulting services globally.

He has over 15 years of consulting experience in defining web strategy and architecting portal technology based solutions. He has led large business transformation engagements starting from conceptualising strategy to developing operational processes and technology capabilities. He has worked on various initiatives at concept and implementation levels dealing with SOA, MDM, APM and EA. He has also developed solution frameworks and implementation models dealing with engineering or automation products leveraging open source portal solutions/technologies.

Mandar Vanarse Has over 17 years experience in establishing, consulting and running development centers, developing business and technology consultancies and to grow the consulting businesses. He has expertise in enterprise architecture, IT strategy, IT optimisation and transformation, SOA and cloud strategy, IT governance, vendor evaluation and program management implementations.

Mandar Vanarse is Practice Head and Partner with Wipro Consulting Services - Business Enablement and Enterprise Architecture Practice in Middle East, India, Japan, Australia, Africa and APAC region. Mandar has led enterprise architecture delivery in the US and Europe. He has also had led the Innovation, IP Creation and Frameworks development for Wipro Consulting.

Mandar has designed corporation-wide, statewide, and countrywide strategies and SOA based enterprise architectures, worked on statewide and nationwide e-governance projects and has developed various frameworks and models widely used in the industry for enterprise architecture definition.

+971 4 335 2437

+971 4 335 2438

His list of certifications includes PRINCE2, COBIT, FRAMEWORX, TOGAF Certified Enterprise Architect and ITIL V3 Foundation.

He is co-author of the book Applying Analytic Hierarchy Process (AHP) in Defense, Government & Industrial Organizations, published by Springer-Verlag as a part of Decision Engineering Education Series at Cranfield University (UK). The book has been featured at Harvard Business School and deals with the application of concepts like AHP and Balanced Scorecards in technology selection and evaluation initiatives.

He is alumnus of IIM Calcutta and DCE (Delhi University). He holds a Post Graduation Diploma in IPR Laws from NLSIU Bangalore.

He is also a certified patent attorney specialising in innovative information technology.

He has worked as CXO in various organisations. Mandar was involved in various e-governance initiatives in the US, Middle East and India. He has worked with New York State – Department of Social Services, National Informatics, National Institute of Smart Governance as a Strategy Consultant and Enterprise Architect.

His project also received a United Nations Award.

Apart from Wipro Consulting Services, Mandar has worked with New York State government, governments in the Middle East and India, developing software for EMC Corporation and Texas Pacific Group – Colorado in various managerial and technomanagerial capacities.

Mandar is an electronics engineer and his certifications include TOGAF Certified Enterprise Architect, United Nations Certification, Licensed Zapthink Architect (in SOA – Service Oriented Architecture), PRINCE2 Certified Project/Program Manager (Foundation and Practitioner), ITIL V2 Foundation Certified, ITIL V3 Foundation Certified, NGOSS, eTOM and SID certification and Microsoft Certified Professional.

register@iirme.com

www.iirme.com/portalstrategy

Course Timings: Registration will be at 7:30 on the first day. Course sessions will start promptly at 8:00 and finish at 14:30 with breaks at appropriate times for refreshments. Lunch will be served at the end of each day’s session.

Course Outline

• Business Case

• Lifecycle • Solution Architecture

4

• Program Management • Hosting Operations • Change Management

Optimising

• Strategy

3

• Framework

Implementing

2

• Introduction

Architecting

Envisioning

1

• Business Process • Technology • Governance

Day Three

Day One Envisioning

Implementing

• Introduction - Portal - Portal and e-business - Portal classification – B2C, B2B, B2G, G2C etc

• Program management - Program management office - Project management • Hosting operations - Infrastructure and services - Quality of service - Service Level Agreements (SLA) and contracts

• Strategy - Business strategy - Web and social media strategy - Portal roadmap and planning

• Change management - Service operations - Disaster recovery and business continuity

• Business case - Cost dimension - Benefit dimension - Value realisation

Case study and discussion

Case study and discussion

Day Four

Day Two Optimising

Architecting

• Business process - Social media solution and networking - Customer service - Logistics and order fulfillment - Customer lifetime value

• Framework - Build versus buy - Vendor and portal evaluation - Portal development • Lifecycle - Drivers - Readiness - Service portfolio and solution alternatives - Solution deployment - User experience management

• Technology - Search engine optimisation - Conversion rate optimisation - Trend optimisation

• Solution architecture - Information architecture - Technology architecture - Integration architecture - Content management

• Governance - Risks and compliance - Technology controls Case study and discussion

Case study and discussion

Who Should Attend?

The course provides insights into technical portal solution architecture. It is meant for addressing challenges in developing a winning portal strategy, social media marketing, improving conversion rates and managing portal programmes.

This course is designed for: • Managers and executives in government and corporate

+971 4 335 2437

+971 4 335 2438

organisations who need to acquire a high competency in portal solutions, development and content management tools, processes and governance •

IT professionals across all industry sectors associated with e-business, collaboration and content management initiatives and business transformation projects in management capacities

register@iirme.com

www.iirme.com/portalstrategy

Developing A Successful Web Portal Strategy 20 – 23 January 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE

FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 21743 Dubai, UAE

+971 4 335 2437 +971 4 335 2438 register@iirme.com

www.iirme.com/portalstrategy

DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com WEB BC4705 Event

Course Fee Before 4 November 2012*

Course Fee Before 25 November 2012*

Final Fee*

US$ 3,895

US$ 4,395

US$ 4,695

Developing A Successful Web Portal Strategy 20 – 23 January 2013

WOULD YOU LIKE TO RUN THIS COURSE INͳHOUSE?

*Book and pay NOW and bring your colleague for FREE on this course.

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

DELEGATE DETAILS Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

Payments Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

COMPANY DETAILS Company: ............................................................................................................................................................................................................

Address: ................................................................................................................................................................................................................

Postcode: ................................................................................. Country: ...........................................................................................................

Tel: .............................................................................................. Fax: ..................................................................................................................

No. of employees on your site: 1000+ 500-999 250-499

50-249

0-49

Nature of your company's business: ..........................................

YES, I would like to receive information about future events & services via e-mail .................................................................

To assist us with future correspondence, please supply the following details: Name of the Department Head: .....................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: .......................................................................

Training Manager: .............................................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: ......................................................................

Booking Contact: ..............................................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: ......................................................................

A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

Credit card payment If you would like to pay by credit card, please tick here and a member of our team will contact you to take the details

Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge.

Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

Avoid Visa Delays - Book Now Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.

Visas for non-GCC nationals may take several weeks to process.

All registrations are subject to acceptance by IIR which will be confirmed to you in writing.

Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

Event Venue: Jumeirah Emirates Towers Hotel, Dubai, UAE Tel: +971 4 330 0000 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.

SH/ST CP0503 Information Technology

LR

Name: ..............................................................................................................................................................................................................