Certificate in Strategic Business Planning

A highly practical course to develop and enhance your strategic business planning skills

Certificate In Strategic Business Planning 29 September – 2 October 2013

Fairmont Hotel Dubai, UAE

5 KEY BENEFITS 1. Make the best strategic choices to ensure better bottom line results 2. Evaluate your business strategy to increase business effectiveness 3. Formulate business strategy in the face of increased globalisation 4. Successfully implement strategic change across the organisation and match business operations with your business plan 5. Maximise your marketing and sales strategies to beat competition and align financial planning with your business strategy

Organised by:

OďŹƒcial Regional Recruitment Partner:

www.iirme.com/strategicplanning Follow us on: www.twitter.com/iirmiddleeast www.facebook.com/iirmiddleeast www.youtube.com/iirmiddleeast

About Your Expert Course Leader

The George Washington University School of Business, IIR Middle East’s Academic Partner, is dedicated to excellence: in its teaching and research about management, in the public and private sectors, within the United States and internationally.

The school has a 75 year history of preparing men and women for leadership in both the public and private sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the United States and around the world.

Beyond first class teaching and scholarship, the school’s faculty offers practical experience in the issues and challenges confronting business and government. Its research centres link faculty and students with US and international business and government organisations. Recent distance learning initiatives have expanded the school’s global reach.

Course Requirements And Certificates Delegates must meet two criteria to be eligible for an IIRME/ GW Certificate of Completion for a course: 1. Satisfactory attendance – delegates must attend all sessions of the course. Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course assessment.

2. Successful completion of the course assessment.

Delegates who do not meet these criteria will receive an IIRME Certificate of Attendance. If delegates have not attended all sessions, the Certificate will clearly state the number of hours attended.

Who Should Attend?

This course is designed for those responsible for strategic management, finance management, business analysis, group accountancy, corporate development, operations, business development and planning, business performance, planning and budgeting, marketing information, research and development, business systems management, business project management, business information and corporate planning.

Alan Mellor has been engaged in management training since 1997. He has experience in finance and general management, gained at a senior level. His courses contain a blend of commercial insight, systematic thinking, and an understanding of people, delivered in a very informal and common sense way, with an emphasis on adding value.

Alan has over 30 years’ industrial experience in power distribution and manufacturing businesses. He held a number of financial positions and was for a period of nine years the Group Financial Director of JCB. His career at JCB also included a period of four years as Managing Director of JCB-SCM, a joint venture company owned by JCB and Sumitomo of Japan.

Responsibilities included: managing a start-up manufacturing operation by forming an effective team of British and Japanese personnel; establishing a European supply chain to produce Japanese designed components; managing shareholder and supplier relationships with Japanese companies.

Alan brings international experience to his courses. He has spent considerable time doing business in Japan, North America, and throughout Europe. Alan attended Harvard University Business School in 1989 and completed their International Senior Management Programme, which concentrates on the development of strategic analysis and leadership skills.

Course Introduction Strategic planning is not a product but a process. It requires the ability to work closely with a management team, to provide a framework for exploring options, to challenge conventional thinking, and to build consensus around a pragmatic plan.

Too often, strategies are formulated from management assumptions developed around a conference room table in the absence of solid market facts. But that does not tell you how your business can perform better than your competitors.

Neither does it validate what external, environmental factors in the GCC affect your business.

This course explains how the strategic management process can be used to analyse environments, industries and organisations, and how to use that analysis to make sound strategic choices.

You will examine how to build a cohesive strategy across an entire organisation to ensure that all areas are aligned and moving in the same direction. When the analysis has been done and the choices have been made you will move on to the implementation of the strategy.

You will explore the tools and techniques that you can use to achieve strategic change and consider the role of leadership in the change process.

To ensure that you acquire theoretical concepts, practical analysis and problem solving skills, this highly interactive course includes presentations, group discussions and case studies designed to illustrate the successful use of business plans in improving business performance.

T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/strategicplanning

Certificate In Strategic Business Planning 29 September – 2 October 2013 • Fairmont Hotel, Dubai, UAE Course Timings Registration will be at 07:30 on Day One. The course will commence at 08:00 every day and finish at 14:30. There will be breaks for refreshments at appropriate intervals and lunch will be served at the end of each day’s session.

Day One

• Supporting strategies • Strategy and the customer value proposition

Introduction

Case Study

• The purpose of strategy • The strategic management process

Managing Strategic Change

• Strategic analysis

• Change and the individual

• Strategic choice

• Change and the organisation

• Strategy implementation

• Resistance to change • Matching change processes to the organisation

Strategic Analysis

• Force-field analysis

• Environmental analysis

• Stakeholder analysis

• Industry analysis

• Phases of change

• The Five Forces

• Implementing change

• Industry attractiveness

• Leadership and change

• Industry boundaries

• Transformative, adaptive and connective leadership

• Competitor analysis • Analysing resources and capabilities

Group Exercise

Day Four

• The resources of the firm • Organisational capabilities • The value chain

You will be split into small groups and will work through a major case

• The analysis of competitive advantage

study designed to illustrate some of the major issues arising from strategic

• Sustaining competitive advantage

business planning to consolidate your skills. Using the strategic analysis tools discussed on the course, each group will analyse the situation

Group Exercise

Day Two

described in the case study and from that analysis you will then make some strategic choices.

Strategic Choices

Each group will present its conclusions and discuss them with the

• Competitive strategies

rest of the class.

• Growth strategies • Diversification

Class Discussion

• Vertical integration

You will discuss how the content of the course will help you in your

• Partnerships and alliances

organisation and compare notes on how to plan, using what you have

• Global strategies

learned. The discussion will be centred on:

• Strategies to exploit innovation

1. The challenges presented to different organisations by the changing

• The use of game theory in formulating strategy • Segmentation

world 2. How the strategic management process can help organisations

• Decision trees

respond to those challenges

• Decision matrices • Scenario planning

Group Exercise

Day Three

Would you like to run this course in-house?

Aligning The Strategy • Top-down strategy formulation • Strategy mapping • Linking the pieces of the strategy • Aligning the strategy

The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

• The Balanced Scorecard approach

T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/strategicplanning

Certificate In Strategic Business Planning

29 September – 2 October 2013 • Fairmont Hotel, Dubai, UAE

FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 21743 Dubai, UAE

+971 4 335 2437 +971 4 335 2438 register@iirme.com

www.iirme.com/strategicplanning

DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com WEB BC4710 Event

Course Fee Before 14 July 2013

Course Fee Before 4 August 2013

Final Fee

US$ 3,895

US$ 4,395

US$ 4,695

Certificate In Strategic Business Planning (BC4710)

29 September – 2 October 2013

WOULD YOU LIKE TO RUN THIS COURSE INͳHOUSE?

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an IIRME/GW Certificate of Completion.

DELEGATE DETAILS Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

Payments

Name: ..............................................................................................................................................................................................................

A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

COMPANY DETAILS Company: ............................................................................................................................................................................................................

Address: ................................................................................................................................................................................................................

Postcode: ................................................................................. Country: ...........................................................................................................

Tel: .............................................................................................. Fax: ..................................................................................................................

No. of employees on your site: 1000+ 500-999 250-499

50-249

0-49

Nature of your company's business: ..........................................

YES, I would like to receive information about future events & services via e-mail .................................................................

To assist us with future correspondence, please supply the following details: Name of the Department Head: .....................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: .......................................................................

Training Manager: .............................................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: ......................................................................

Booking Contact: ..............................................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: ......................................................................

Credit card payment If you would like to pay by credit card, please tick here and a member of our team will contact you to take the details

Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge.

Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

Avoid Visa Delays - Book Now Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.

Visas for non-GCC nationals may take several weeks to process.

All registrations are subject to acceptance by IIR which will be confirmed to you in writing.

Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

Event Venue: Fairmont Hotel, Dubai, UAE Tel: +971 4 332 5555 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.

PR/ST BU2715 Strategic Management

LR

Job Title: ......................................................................................................... Email: .....................................................................................

A highly practical course to develop and enhance your strategic business planning skills

Certificate In Strategic Business Planning Book and pay NOW and bring your colleague for FREE on this course See last page for details*

26 – 29 January 2014 • Dusit Thani Hotel, Dubai, UAE 18 – 21 May 2014 • Radisson Royal Hotel, Dubai, UAE 28 September – 1 October 2014 • Kempinski Hotel, Mall of the Emirates, Dubai, UAE

5 Key Benefits 1. Make the best strategic choices to ensure better bottom line results 2. Evaluate your business strategy to increase business effectiveness 3. Formulate business strategy in the face of increased globalisation 4. Successfully implement strategic change across the organisation and match business operations with your business plan 5. Maximise your marketing and sales strategies to beat competition and align financial planning with your business strategy

www.iirme.com/strategicplanning Follow us on: www.twitter.com/iirmiddleeast www.facebook.com/iirmiddleeast www.youtube.com/iirmiddleeast

Organised by:

About Your Expert Course Leader

The George Washington University School of Business, IIR Middle East’s Academic Partner, is dedicated to excellence: in its teaching and research about management, in the public and private sectors, within the United States and internationally.

The school has a 75 year history of preparing men and women for leadership in both the public and private sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the United States and around the world.

Beyond first class teaching and scholarship, the school’s faculty offers practical experience in the issues and challenges confronting business and government. Its research centres link faculty and students with US and international business and government organisations. Recent distance learning initiatives have expanded the school’s global reach.

Course Requirements And Certificates Delegates must meet two criteria to be eligible for an IIRME/ GW Certificate of Completion for a course: 1. Satisfactory attendance – delegates must attend all sessions of the course. Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course assessment.

Alan Mellor has been engaged in management training since 1997. He has experience in finance and general management, gained at a senior level.

His courses contain a blend of commercial insight, systematic thinking, and an understanding of people, delivered in a very informal and common sense way, with an emphasis on adding value.

Alan has over 30 years’ industrial experience in power distribution and manufacturing businesses. He held a number of financial positions and was for a period of nine years the Group Financial Director of JCB. His career at JCB also included a period of four years as Managing Director of JCB-SCM, a joint venture company owned by JCB and Sumitomo of Japan. Responsibilities included: managing a start-up manufacturing operation by forming an effective team of British and Japanese personnel; establishing a European supply chain to produce Japanese designed components; managing shareholder and supplier relationships with Japanese companies.

Alan brings international experience to his courses. He has spent considerable time doing business in Japan, North America, and throughout Europe. Alan attended Harvard University Business School in 1989 and completed their International Senior Management Programme, which concentrates on the development of strategic analysis and leadership skills.

Course Introduction Strategic planning is not a product but a process. It requires the ability to work closely with a management team, to provide a framework for exploring options, to challenge conventional thinking, and to build consensus around a pragmatic plan.

the Certificate will clearly state the number of hours attended.

Too often, strategies are formulated from management assumptions developed around a conference room table in the absence of solid market facts. But that does not tell you how your business can perform better than your competitors.

Neither does it validate what external, environmental factors in the GCC affect your business.

Who Should Attend?

This course explains how the strategic management process can be used to analyse environments, industries and organisations, and how to use that analysis to make sound strategic choices.

2. Successful completion of the course assessment.

Delegates who do not meet these criteria will receive an IIRME Certificate of Attendance. If delegates have not attended all sessions,

This course is designed for those responsible for strategic management, finance management, business analysis, group accountancy, corporate development, operations, business development and planning, business performance, planning and budgeting, marketing information, research and development, business systems management, business project management, business information and corporate planning.

You will examine how to build a cohesive strategy across an entire organisation to ensure that all areas are aligned and moving in the same direction. When the analysis has been done and the choices have been made you will move on to the implementation of the strategy.

You will explore the tools and techniques that you can use to achieve strategic change and consider the role of leadership in the change process.

To ensure that you acquire theoretical concepts, practical analysis and problem solving skills, this highly interactive course includes presentations, group discussions and case studies designed to illustrate the successful use of business plans in improving business performance.

T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/strategicplanning

Certificate In Strategic Business Planning

26 – 29 January 2014 • Dusit Thani Hotel, Dubai, UAE 18 – 21 May 2014 • Radisson Royal Hotel, Dubai, UAE 28 September – 1 October 2014 Kempinski Hotel, Mall of the Emirates, Dubai, UAE

Course Timings Registration will be at 07:30 on Day One. The course will commence at 08:00 every day and finish at 14:30. There will be breaks for refreshments at appropriate intervals and lunch will be served at the end of each day’s session.

Day One

• Supporting strategies • Strategy and the customer value proposition

Introduction

Case Study

• The purpose of strategy • The strategic management process

Managing Strategic Change

• Strategic analysis

• Change and the individual

• Strategic choice

• Change and the organisation

• Strategy implementation

• Resistance to change • Matching change processes to the organisation

Strategic Analysis

• Force-field analysis

• Environmental analysis

• Stakeholder analysis

• Industry analysis

• Phases of change

• The Five Forces

• Implementing change

• Industry attractiveness

• Leadership and change

• Industry boundaries

• Transformative, adaptive and connective leadership

• Competitor analysis • Analysing resources and capabilities

Group Exercise

Day Four

• The resources of the firm • Organisational capabilities • The value chain

You will be split into small groups and will work through a major case

• The analysis of competitive advantage

study designed to illustrate some of the major issues arising from strategic

• Sustaining competitive advantage

business planning to consolidate your skills. Using the strategic analysis tools discussed on the course, each group will analyse the situation

Group Exercise

Day Two

described in the case study and from that analysis you will then make some strategic choices.

Strategic Choices

Each group will present its conclusions and discuss them with the

• Competitive strategies

rest of the class.

• Growth strategies • Diversification

Class Discussion

• Vertical integration

You will discuss how the content of the course will help you in your

• Partnerships and alliances

organisation and compare notes on how to plan, using what you have

• Global strategies

learned. The discussion will be centred on:

• Strategies to exploit innovation

1. The challenges presented to different organisations by the changing

• The use of game theory in formulating strategy • Segmentation

world 2. How the strategic management process can help organisations

• Decision trees

respond to those challenges

• Decision matrices • Scenario planning

Group Exercise

Day Three

Would you like to run this course in-house?

Aligning The Strategy • Top-down strategy formulation • Strategy mapping • Linking the pieces of the strategy • Aligning the strategy • The Balanced Scorecard approach

The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/strategicplanning

Certificate In Strategic Business Planning

26 – 29 January 2014 • Dusit Thani Hotel, Dubai, UAE 18 – 21 May 2014 • Radisson Royal Hotel, Dubai, UAE 28 September – 1 October 2014 Kempinski Hotel, Mall of the Emirates, Dubai, UAE

FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 9428 Dubai, UAE

+971 4 335 2437 +971 4 335 2438 register@iirme.com

www.iirme.com/strategicplanning

DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com Course Fee Before 10 November 2013*

Course Fee Before 1 December 2013*

Final Fee*

US$ 3,895

US$ 4,395

US$ 4,695

Course Fee Before 2 March 2014

Course Fee Before 23 March 2014

Final Fee

US$ 3,895

US$ 4,395

US$ 4,695

Course Fee Before 13 July 2014

Course Fee Before 3 August 2014

Final Fee

US$ 3,895

US$ 4,395

US$ 4,695

Certificate In Strategic Business Planning (BC5176)

26 – 29 January 2014 Event

Certificate In Strategic Business Planning (BC5177)

18 – 21 May 2014

Event Certificate In Strategic Business Planning (BC5178)

28 September – 1 October 2014

WEB BC5176/BC5177/BC5178

WOULD YOU LIKE TO RUN THIS COURSE INͳHOUSE?

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an IIRME/GW Certificate of Completion. *Book and pay NOW and bring your colleague for FREE on this course. Only applicable for January 2014 course

DELEGATE DETAILS Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

COMPANY DETAILS Company: ............................................................................................................................................................................................................

Address: ................................................................................................................................................................................................................

Postcode: ................................................................................. Country: ...........................................................................................................

All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

Payments A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

Credit card payment If you would like to pay by credit card, please tick here and a member of our team will contact you to take the details

Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge.

Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

Avoid Visa Delays - Book Now

Tel: .............................................................................................. Fax: ..................................................................................................................

Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.

Visas for non-GCC nationals may take several weeks to process.

No. of employees on your site: 1000+ 500-999 250-499

All registrations are subject to acceptance by IIR which will be confirmed to you in writing.

50-249

0-49

Nature of your company's business: ..........................................

YES, I would like to receive information about future events & services via e-mail .................................................................

To assist us with future correspondence, please supply the following details: Name of the Department Head: .....................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: .......................................................................

Training Manager: .............................................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: ......................................................................

Booking Contact: ..............................................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: ......................................................................

Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

Event Venue: Dusit Thani Hotel, Dubai, UAE Tel: +971 4 343 3333 Radisson Royal Hotel, Dubai, UAE Tel: +971 4 308 0000 Kempinski Hotel, Mall of the Emirates, Dubai, UAE Tel: +971 4 341 0000 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.

TK/ST BU2715 Strategic Management

LR

Event