Corporate Responsibility And Sustainability Management

Creating Value Through

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Corporate Responsibility And Sustainability Management: The Why, The What And The How

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16 – 18 June 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE

Top 5 Business Benefits 1. Build a corporate responsibility and sustainability programme that adds value to your bottom line and enjoys wide stakeholder acceptance 2. Enhance your reputation and cut costs by embedding the principles of corporate responsibility and sustainability in your organisation 3. Leverage your commitment through sustainability reporting using international standards (for example, Global Reporting Initiative) 4. Bring clarity to the confusion of terms and concepts currently being used 5. Gain insights into best practice from an internationally recognised corporate responsibility and sustainability leader

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Creating Value Through

Corporate Responsibility And Sustainability Management: The Why, The What And The How 16 – 18 June 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE Meet Your Expert Course Director

Course Overview The world spotlight is on corporate responsibility and accountability.

Maria Sillanpaa, Founding Director, Sustainability Advisory Group

The financial crisis has revealed traditional governance and risk management systems to be inadequate. The world community is

Maria is an internationally recognised corporate responsibility and sustainability leader. Prior to founding Sustainability Advisory Group, she held pivotal roles at The Body Shop International, KPMG and AccountAbility, and during her 20-year career in this field has made pioneering contributions in the areas of strategy development, stakeholder engagement, human capital development, supply chain management, reporting and assurance.

Maria has made instrumental contributions to various sustainability standards and initiatives – notably AccountAbility and its AA1000 Series of Standards. She sat on the founding board of Ethical Trading Initiative and on Global Reporting Initiative’s Technical Advisory Committee from 2005 to 2010. She is also an advisor to a number of sustainability start-ups internationally ranging from green infrastructure to human capital development.

Maria is a sought-after conference speaker and has run numerous highly successful training courses, seminars and workshops internationally to diverse audiences.

A selection of her clients includes AVIVA, BBC, Besix, The Co-operative Group, The Gap Inc, ING Bank, Nakheel, Nike, Novo Nordisk, Pfizer, Samsung, Shell, Siemens and Westfield. Maria has been active in the Middle East for over four years successfully advising regional companies on a variety of CSR and sustainability issues.

Maria’s publications include The Stakeholder Corporation – A Blueprint for Maximizing Stakeholder Value, endorsed by global leaders as a seminal work. In 2009, she was ranked number three in the advisory category of CSR International’s Global Top 100 CSR leaders. In 2011 she was nominated as one of the Top 100 sustainability thought leaders in Europe and MENA.

Would you like to run this course in-house?

The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

+971 4 335 2437

+971 4 335 2438

becoming acutely aware that business has not been shouldering the true costs of its social and environmental impacts. However, progressive business leaders are embracing the principles of corporate responsibility and sustainability, and taking steps to embed them throughout their organisations. Experience from across the globe demonstrates that these moves not only enhance reputation amongst key stakeholders but, if done well, have the potential to save costs, attract new customers, and invigorate learning and innovation.

Regardless of mounting best practice and numerous standards, guidelines and initiatives, confusion still abounds regarding what this all means in practice. Many concepts are being used – CSR, corporate responsibility, sustainability, triple bottom line, corporate citizenship, business ethics, community investment and so on. This course will strike to the heart of the matter by bringing clarity to the confusion and focusing on how best to build a corporate programme that adds value to the bottom line as well as enjoys wide stakeholder acceptance.

Course Objectives Clarity out of confusion – Corporate responsibility and sustainability means many different things to different organisations. The course will ensure you have the tools to frame your programmes so that they are business relevant and that they resonate with your stakeholders.

To aid this, we will explore global and regional best practice and key international standards.

Building the business case – Like any organisational commitment, corporate responsibility and sustainability requires a solid business case.

The course will provide a wide perspective into the internal and external business drivers, and how best to articulate the business case within your organisation.

Stimulating change – Corporate responsibility and sustainability is essentially a change programme, a shift in mindsets and day-to-day practices. The course will equip you with a solid understanding as to how best to build a corporate level programme that leads to results and ensures credibility.

Communicating and reporting – No programme is complete without good communication and reporting. You will learn how best to leverage the maximum value out of your commitment via integrated communication and engagement strategies.

register@iirme.com

www.iirme.com/sustainability

Course Timings: Registration will be at 07:30 on Day One. Course sessions will start promptly at 08:00 and end at 14:30. There will be two short breaks for refreshments and lunch will be served at the end of each day’s sessions.

Read What Delegates Said About Maria’s Previous Courses With IIR ME:

Course Methodology This course will take a hands-on approach to guiding you through the whys and hows of corporate responsibility and sustainability management. It will approach the topic both from strategic and practical perspectives and build your confidence to progress on your journey in a way that adds real value to all concerned.

“Maria is an axcellent trainer, very knowledgeable and highly skilled. The course was funny and interesting. A thoroughly enjoyable three days. Thank you.”

Lize De Jonge, Programs amd Research Manager, Friends of Cancer Patients, UAE

The course will be highly interactive and will explore a number of case studies. Workbook style presentation materials will be made available and you will also be provided with pre-reading material and a further reading list. Combined with a highly practical course, the content will give you the tools and techniques to design and deliver an effective and credible corporate level approach.

Day One Concept, Drivers And Strategy – What Is It? Why Should We Bother? What Should We Do? • High-level concepts of corporate responsibility and sustainability • Internal and external drivers • The business case • How leading companies are using this agenda to enhance their bottom line, build reputation and drive innovation

Exercise: A strategy building exercise to help you set your level of ambition and articulate your commitment in a clear and business-relevant manner

Programme Design And Implementation – How To Design A Robust And Value-Adding Corporate Programme • Turning your strategy into a practical management programme that adds value to your company and your stakeholders • Cascading high level commitments to practical actions • Integrating your programme with core management practices • Global best practice, key standards and practical case studies, and their implications within the regional context

Day Three Reporting And Communication – How To Leverage Your Commitment Through Effective Reporting And Communication • How leading companies are getting the maximum value out of their commitment to the agenda through targeted and strategic communication • Key international standards such as Global Reporting Initiative and how they can be used to facilitate engagement with stakeholders including employees, customers and investors • How leading companies have successfully integrated corporate responsibility with wider corporate communication, advertising and PR activities and significantly enhanced their brand equity by doing so

+971 4 335 2438

Jordana Abebe, Fundraising Development Manager, Medicins Sans Frontieres, UAE

“The course has really clarified many of the grey areas and challenges I faced on sustainability in general and reporting in particular. The trainer is impressive and has excellent knowledge of the subject.”

Wael Al Anezi, Marketing Specialist, National Water Company, KSA

Day Two

+971 4 335 2437

“The course is directly in line with Maria’s core business, so her expertise is supplemented by relevant examples and interesting scenarios.

Her explanations were practical and not jargon filled – hence effective. The course will certainly be a strong foundation to help me reshape our corporate partnership policy to best suit sustainability.”

“Excellent course for convincing senior management to commit to a sustainability agenda and continue the process over time.”

Clay Gervais, Faculty Member, Higher Colleges of Technology, UAE

“Great experience. The course is very rich in information. This has been a very insightful journey.”

Rasha Musalli, Senior Sustainability Officer, National Commercial Bank, KSA

Who Should Attend?

• CSR managers • Sustainability managers • Environmental managers • Internal and external communication executives • Marketing, PR and branding professionals • HR managers • Governance and risk management executives • Corporate philanthropists and foundation managers

register@iirme.comwww.iirme.com/xxx www.iirme.com/sustainability

Corporate Responsibility And Sustainability Management 16 – 18 June 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 21743 Dubai, UAE

+971 4 335 2437 +971 4 335 2438 register@iirme.com

www.iirme.com/sustainability

DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – 971-4-3352483 E-MAIL – a.watts@iirme.com WEB BC5065 Event

Course Fee Before 31 March 2013

Course Fee Before 21 April 2013

Final Fee

US$ 3,095

US$ 3,395

US$ 3,495

Corporate Responsibility And Sustainability Management 16 – 18 June 2013

WOULD YOU LIKE TO RUN THIS COURSE INͳHOUSE?

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive an IIRME Certificate of Attendance.

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Payments A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

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Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge.

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Event Venue: Jumeirah Emirates Towers Hotel, Dubai, UAE Tel: +971 4 330 0000 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.

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