Certificate in Strategic Thinking And Planning

Certificate in Strategic Thinking And Planning To Achieve Competitive Advantage

Mission Statement

Corporate Values

Vision Statement

Strategic Execution

Strategic Choices

Strategic Analysis

Strategic Themes

Learning

25 – 28 August 2013 Kempinski Hotel, Mall of the Emirates, Dubai, UAE

Learning Objectives 1. Construct and align vision, mission, objectives, strategies and related tactics 2. Articulate the context and application of strategy in modern management thinking 3. Use appropriate strategic concepts and language to develop compelling business plans 4. Identify how to use processes for strategy formulation and strategic planning 5. Develop your ability to achieve the right competitive positioning for your organisation

www.iirme.com/thinkstrategic Organised by:

Strategic Career Partner:

Follow us on: www.twitter.com/iirmiddleeast www.facebook.com/iirmiddleeast www.youtube.com/iirmiddleeast

Certificate in Strategic Thinking And Planning

25 – 28 August 2013 Kempinski Hotel, Mall of the Emirates, Dubai, UAE Meet Your Expert Course Director James Graham specialises in strategy and strategic execution, with the experience of working in over 30 countries across Africa, The Americas, Asia, Europe and the Middle East.

The George Washington University School of Business, IIR Middle East’s Academic Partner, is dedicated to excellence: in its teaching and research about management, in the public and private sectors, within the United States and internationally.

He has consulted to a number of strategically focused initiatives in Europe and the USA and worked in Learning and Development in the Middle East since 2005, mainly in the areas of managing business change, strategy and process management. This experience includes the private and public sectors.

The school has a 75 year history of preparing men and women for leadership in both the public and private sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the United States and around the world.

Although primarily a practitioner, James has also been published, as a contributor to “97 Things Every Project Manager Should Know” (O’Reilly) and a co-author of “Maximising the Potential”, a publication under the Information Society Initiative of the UK Department for Trade and Industry. He also wrote the chapter “Planning for Change” in ABG Publications’ “Electronic Business” publication.

Beyond first class teaching and scholarship, the school’s faculty offers practical experience in the issues and challenges confronting business and government. Its research centres link faculty and students with US and international business and government organisations. Recent distance learning initiatives have expanded the school’s global reach.

Course Requirements And Certificates Delegates must meet two criteria to be eligible for an IIRME/GW Certificate of Completion for a course: 1. Satisfactory attendance – delegates must attend all sessions of the course. Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course exam 2. Successful completion of the course assessment

James holds a Certificate in Management Studies, a Diploma in Psychology and a Master of Science in Consulting. He is PMP® certified and also holds British Psychological Society Level A and B Intermediate + qualifications.

Course Overview This intensive seminar provides a well-structured and robust toolset for executives and managers who need to participate in strategic planning and management activities.

You will gain a clear view of the contemporary strategic context, as well as seeing some of the management thinking that has influenced the development of strategic thinking over the past 65 years or so, giving an ability to interpret historical strategy, as well as to analyse future options and to synthesis strategic themes and objectives.

Delegates who do not meet these criteria will receive an IIRME Certificate of Attendance. If delegates have not attended all sessions, the Certificate will clearly state the number of hours attended.

Who Should Attend?

This course is primarily for executives/senior managers who need to develop their strategic planning and management capabilities.

It will also benefit: • Managers seeking to broaden their knowledge and prepare for a strategic role • Business managers/executives and others wishing to know more about strategic management

Would you like to run this course in-house?

Initially working in the sales and marketing function, he then developed a second career in management consulting, working with Pagoda Consulting, a highly respected London based boutique that focuses on IT strategy and business transformation.

Establishing a strong line of sight from the corporate vision, all the way through to day-to-day actions that support the business strategy, the course will provide the concepts, language, frameworks and techniques to confidently engage with strategic thinking and planning tasks.

The programme also looks closely at how to develop an appropriate strategic position, including a comparison of ‘red’ and ‘blue’ ocean thinking, as well as the classic generic strategies and five forces models.

When you have attended this seminar, you will be able to apply the structure and content confidently in your strategic roles.

Course Methodology The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

+971 4 335 2437

+971 4 335 2438

This course will be highly interactive, with a mix of theory and practical sessions. You will have the opportunity to share your experience, learn from others through group discussions and you will develop your skills through a series of individual and group exercises.

register@iirme.com

www.iirme.com/thinkstrategic

Course Timings: Registration will be at 07.30 on Day One. The course will start promptly at 08.00 and finish at 14.30. There will be two breaks for refreshments at appropriate times and lunch will be served at the end of each day’s sessions.

Course Outline

Day Three Day One

Setting Strategic Objectives • Setting SMART objectives • Profit related measures • How strategic objectives drive performance • Objectives for not-for-profits • The Balanced Scorecard and how to use it

Introductions • Introductions • Agenda

Exercise – Identifying any specific learning requests

Exercise – Produce a Balanced Scorecard

The Strategic Context • The concept of organisational strategic alignment • The layers of strategic planning • Descriptors of strategic thinking

Exercise – Identifying key concepts in strategic thinking The Development Of Strategic Management • The strategic management timeline, from the 1950s to the 21st century • Six key strategic management models • The crucial importance of creating a compelling vision

Exercise – Develop a vision statement

Day Four

Exercise – Analyse the changing strategic intent of a multinational company, over a period of many years

Day Two

Executing Strategy • The dynamics of paradigm change and how these drive execution • Three challenges to successful execution • Preparing for strategic execution • Conducting an impact analysis • The task environment and planning for change • Roles of the strategic and operations teams • Stakeholder management techniques and gaining engagement/ ownership • Overcoming resistance and gaining buy-in • Managing risks in execution

Exercise – Identify and discuss the impact of cognitive bias on strategic decision making Undertaking Strategic Analysis • Five forces analysis • The role of the strategic audit and how to conduct one • Value chain analysis • PESTLIED (environment) analysis • SWOT analysis (internal versus external thinking) • Scenario planning

Exercise – Conduct a stakeholder saliency analysis, using an organisation in your region

Exercise – Examine the five forces model and critique against the contemporary business environment

Exercise – Produce a PESTLIED analysis of a case study of a real organisation Exercise – Produce a SWOT analysis, building on the PESTLIED in the previous exercise

+971 4 335 2438

Evaluating Strategy • Learning from outcomes • Learning from failure

Exercise – Analyse the reasons for a failing strategy and assemble a recovery plan

Exercise – Produce a value chain analysis for an exemplar organisation

+971 4 335 2437

Developing Strategic Themes • Strategy Maps – connecting the Balanced Scorecard to business activities • Developing strategic themes from strategy maps • How to perform a gap analysis

Exercise – Group discussion/brainstorm of ideas to develop strategic themes

Applying Strategic Thinking Techniques • Decision making, intuition versus facts • Dealing with cognitive bias • Developing a strategic mind-set • Strategic thinking – inductive and deductive techniques • Creative thinking in strategy formulation

Exercise – Create two scenarios (worst case, best case), for the business environment

Exercise – Conduct a portfolio analysis and make recommendations about strategic choices Exercise – Critique an organisation’s strategic approach, using a case study of a successful global consumer goods company

Environmental Turbulence • The emergent environment and how it impacts the strategist • The effect of turbulence on the environment • Learning from experience

Exercise – Review a generic strategic audit questionnaire and decide what to add/delete for use in your organisation

Making Strategic Choices • Selecting a generic strategy • Blue versus red ocean thinking • Four routes to strategic advantage • Portfolio selection tools (Boston Consulting Group Matrix and the GE/McKinsey Strategic grid) • Red ocean techniques (segmentation, 80/20 rule, critical success factors, target segment penetration) • Blue ocean techniques (cost/value analysis, the strategic canvas)

Review And Close • Final questions and answers

Exercise – Ebbinghaus (memory retention) activity Exercise – Develop an action plan to implement ‘quick win’ learning from the course Assessment Process The assessment for this course will be based upon three components: • A multi-option set of relevant questions • An overall assessment by the trainer on your level of participation and demonstrated level of learning

register@iirme.com

www.iirme.com/thinkstrategic

Certificate in Strategic Thinking And Planning 25 – 28 August 2013 • Kempinski Hotel, Mall of the Emirates, Dubai, UAE FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 9428 Dubai, UAE

+971 4 335 2437 +971 4 335 2438 register@iirme.com

www.iirme.com/thinkstrategic

DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com Event

WEB BC5138

Course Fee Before 9 June 2013

Course Fee Before 30 June 2013

Final Fee

US$ 3,895

US$ 4,395

US$ 4,695

Certificate in Strategic Thinking And Planning 25 – 28 August 2013

WOULD YOU LIKE TO RUN THIS COURSE INͳHOUSE?

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an IIRME/GW Certificate of Completion.

DELEGATE DETAILS Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

Payments Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

COMPANY DETAILS Company: ............................................................................................................................................................................................................

Address: ................................................................................................................................................................................................................

Postcode: ................................................................................. Country: ...........................................................................................................

Tel: .............................................................................................. Fax: .................................................................................................................

No. of employees on your site: .

1000+ 500-999 250-499

50-249

0-49

Nature of your company's business: ..........................................

YES, I would like to receive information about future events & services via e-mail .................................................................

To assist us with future correspondence, please supply the following details: Name of the Department Head: .....................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: .......................................................................

Training Manager: .............................................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: ......................................................................

Booking Contact: ..............................................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: ......................................................................

A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

Credit card payment If you would like to pay by credit card, please tick here and a member of our team will contact you to take the details

Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge.

Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

Avoid Visa Delays - Book Now Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.

Visas for non-GCC nationals may take several weeks to process.

All registrations are subject to acceptance by IIR which will be confirmed to you in writing.

Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

Event Venue: Kempinski Hotel, Mall of the Emirates, Dubai, UAE Tel: +971 4 341 0000 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.

PRI/EO BU08 Business

LR

Name: ..............................................................................................................................................................................................................