BOSTIN NEWS 25%
09 2018
IKEA BIRMINGHAM
BIRTHDAY DISCOUNT PAGE 9
New wonders can come out of the blue!
Hej!
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What's inside this issue? CO-WORKER OF THE MONTH June-August
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BENEFIT OF THE MONTH
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A great big thank you! 25% birthday discount for all IKEA co-workers
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IKEA BUSINESS
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®
New wonders can come out of the blue
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Black Day Success!
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Making Scarlett's dreams come true An update on our work with Promise Dreams
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IKEA Birmingham's FY19 Business Plan Recap
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Development Talks are going digital!
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10 jobs in 3 years
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Five lucky co-workers win a trip to Älmhult, Sweden Including one of IKEA Birmingham's very own...
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IWitness 2018
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CO-WORKER OF THE MONTH JUNE
AUG UST JAN HOME O E CLEE RGANISA TION
JUL Y ARKE PAUL CL COMM&IN
JUNO HOUGHTON HR
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Here’s why our co-worker’s were nominated... Jane: “Jane is a true IKEA co-worker with the highest of IKEA values. She works exceptionally with Logistics and is a key communicator within the store. When we talk about working together & lead by example, she is the perfect role model and endorses that the customer is at the heart of everything. She strives for high availability, communication and supports all areas regardless of her own department. Top example for values!”
Juno: “First week in her new role, Juno has stepped into an incredibly difficult task (for any experienced HR Generalist) taking co-ordination of the OCP co-worker process. She has shown incredible compassion and sensitivity, fabulous organisational skills to ease the process, taken incredible responsibility and displayed true values.” Paul: "Throughout the HR rebuild and other projects in the store, nothing has been too much for Paul as he has gone above and beyond to get these jobs completed. Every task that he has been given has always been completed with a smile. Well done Paul!"
Want to nominate somebody for co-worker of the month? Nominating somebody for co-worker of the month is easy! If you feel like someone has gone above and beyond and shown true IKEA values, and deserves recognition within the store, simply fill out the form on the back of this magazine, tear it off and post it in HR. Did you know you can now nominate co-workers via our online form? Save paper & nominate a co-worker online by scanning the QR code (left) or follow the link below: https://goo.gl/forms/HIN2ahEIeo0ymeaD2 5
THIS MONTHS BENEFIT: IBENEFITS iBenefits give co-workers access to a huge range of discounts via cashback, instant vouchers or reloadable cards, from lots of different retailers. Eligibility All co-workers can enjoy iBenefits regardless of length of service.
One of the great things about working for IKEA is the co-worker benefits you’re all entitled too! Each month we pick one of these benefits to highlight and share with our co-workers. How does it work? iBenefits lets you pick up a huge range of shopping discounts, and, if you use it regularly for your everyday shopping such as groceries, clothes, electrical products and holidays, you can save £1,000 a year. Start your Christmas shopping early! How do I get the benefit? To register for free go to ikea.rewardgateway.co.uk, you will need your National Insurance number. You can then save the homepage to your tablet or mobile so you don’t need to use your web browser each time you want to log on.
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A GREAT BIG THANK YOU! This year we’re celebrating IKEA’s 75th Birthday. To say thank you for your contribution over the past 75 years we will be offering co-workers the opportunity to pay 75% of the price for one complete transaction between 10th September 2018 - 1st December 2018. Valid only with your Employee ID. Happy shopping!
25% BIRTHDAY DISCOUNT Check your co-worker email for your voucher
*Discount available in-store for one complete transaction. Including IKEA products and Swedish Food Market. Alcoholic products and services excluded from the offer. Same rules applies as for the IKEA Group Rule on Staff Discount. If you have any questions regarding the voucher, please speak with your HR team.
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! O L L E H , E M T IS I E R ’ U O Y G N I K O LO FOR? GETHERNESS 75 YEARS OF TO E AT BR KE YOU, LE CE S LET’ WHO LOOKS LI ER G ÄN G EL PP O D FIND YOUR IKEA U. THING LIKE YO O N BE T H IG M T BU
.IKEA.COM TO GO TO SAYHEJ ÄLMHULT WIN A TRIP TO TOGETHER!
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BACK IN IKEA BIRMINGHAM!
Demi Dulay IKEA BUSINESS UK & IE IKEA Birmingham
Want to find out more about IKEA BUSINESS? To discover more about IKEA BUSINESS and learn about our services, simply log onto www.ikea.com/ gb/en/ikea-business Alternatively, you can pop into the General Office anytime to speak with Demi.
Hi, I am Demi! I have worked at IKEA for just over two years. I started at Birmingham OCP, and shortly worked on services over here in Wednesbury. I have also worked in sales and have been IKEA Food responsible at OCP. For the past 6 months I’ve thoroughly enjoyed my secondment role working in the Central Business team based in Coventry‌ Now that brings me back here to our store, where we have a shiny new IKEA BUSINESS point set up. IKEA BUSINESS is a system which provides Business customers with an easy way to shop. Their orders are sent via email to the nearest business point, where they process and organise delivery. Every customer is different, which means that everyone is shopping for different things. This is why IKEA BUSINESS makes its money across all HFB's. We cater for many different clients, such as schools, hotels, offices, accommodation and more. All orders vary, from 200 desks to 1,000 toilet brushes! We also offer a free planning service where our external planner meets the client and plans their space. 9
New wonders can come out of the blue! The printed IKEA catalogue has forever been one of the most iconic parts of our business. But as times change and the people’s habits change along with it, is a printed book the best way to reach and inspire them? 10
A new chapter This year IKEA UK & Ireland are testing a new way of working with the catalogue, lowering the amount of copies and using the savings to showcase our new products in other media. No need to worry though, the IKEA Catalogue will still be available in store for customers, or they can order it online free of charge. This coincides with a series of 4 seasonal product launches throughout the coming year. Whereas the printed catalogue represented a single moment in time, our new approach enables IKEA to celebrate a continual stream of new products, ranges and collections, and therefore attract more people to shop with IKEA, more often. New wonders can come out of the blue Our first campaign launches with a bang on TV and VideoOn-Demand. Using the instantly recognisable IKEA FRAKTA blue bag as a visual shortcut to ‘newness’, we have produced three 20 second TV adverts designed to show the transformative power of even the smallest new item in the home. We launched with ‘Spinning Cups’ – an uplifting story where a drab afternoon tea party turns into the highlight of the social calendar. Following on from 21st September is ‘Cat Nap’ – in which something slightly
unexpected happens to a young woman as she uses new IKEA products to turn her living room into a cosy haven. And lastly, ‘Rocking Room’ featuring a range of new products that turn the bedroom of a crying little one into a soothing sleepy sanctuary. Log onto IKEA Inside to see the first of the TV adverts. A celebration of newness at IKEA Then, we delve deeper into the ways that new IKEA products can improve everyday life at home. In PR and in an IKEA FAMILY communication we present some highlights of seven IKEA ‘Rooms’ that feature our key products and ranges, as well as a bespoke email communication to drum up excitement around the limited FÖREMÅL launch. Digital display formats will showcase our news across the internet, and in social channels we will be serving a series of promoted pins on Pinterest and carefully curated Facebook collection ads to provide even more home furnishing inspiration. IKEA.co.uk has also been transformed into a hub where users can explore our new wonders in more detail, and learn more about the small changes that can make a big difference: from featured products to inspiring ideas pages and exciting new ranges like SAMMANHANG and LYSKRAFT. 11
IKEA has been producing and distributing catalogues since 1951 with the ambition to reach the many people with our range and home furnishing inspiration. While our approach to the catalogue has remained relatively unchanged for decades, customer behaviour has‌ in recognition of the changes in how people want to browse and shop and digital channels now available to more efficiently distribute our home furnishing expertise, we will try to reach people in a more tailored and targeted way. As a part of the global test, we won’t post IKEA catalogues to homes in England, Wales and Northern Ireland. To be able to evaluate the test, we will distribute the catalogue as normal to customers in Scotland and Ireland. We will test if and how other media and activities can replace the effect of the distribution of IKEA catalogue. This will help us understand the true value of the printed catalogue and explore how we can reach and interact with more people through other media. Q&A Why have I not received a catalogue at home this year? We know that the delivery of the new IKEA Catalogue is highly anticipated but we want to explore how we can improve our shopping experience for the future. As part of our digital transformation, we will be 12
trialling a project to stop home distribution of the IKEA Catalogue. People will still be able to collect the IKEA Catalogue in-store or order one for delivery to their home online. Why are we doing this? Due to more people shifting toward digital channels, we have identified that the physical Catalogue needs to transform for the future to better support our customers shopping experience. We have also seen a decline in the interest and awareness of the catalogue, despite continued high distribution quantities. This has also been seen in surveys conducted, with audits showing that 20% of those receiving dispose of the catalogue immediately. How can I still get hold of a physical catalogue? People will still be able to collect an IKEA Catalogue in-store or order one for delivery, free of charge, to their home online from our website: www.ikea.co.uk/catalogue They can also browse our website for lots of inspirational content and new products. For more questions, please visit IKEA Inside
2019 IKEA Catalogue
2019
© Inter IKEA Systems B.V. 2018 GB
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GLADOM tray table £20 see page 27
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ALL CATALOGUE PRICES ARE MAXIMUM PRICES VALID UNTIL 31 JULY 2019 (PRICES ARE SUBJECT TO ANY ALTERATION IN VAT)
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BLACK DAY
SUCCESS! #TEAMBIRMINGHAM Saturday 8th September welcomed in the first ‘Black Day’ of FY19; The first of many busy peak days/weekends to come this year!
RECORD
BREAKING
SALES for IKEA Food
£25K IKEA Food took an incredible £25,166.83, on Saturday 8th, which is a record breaking ammount for the food team here at IKEA Birmingham serving 3910 customers! A huge thank you to the entire IKEA Food team: Restaurant, Bistro and SFM for coming together and working so brilliantly over the busy weekend! 14
The store took £431k against a goal of £450k on the Saturday, which is still an amazing achievement! On the Sunday we took £303k!
STORE SALES
£777K OVER THE
ENTIRE WEEKEND! Another thank you goes out to everyone else in the store that worked this peak weekend. You all showed how valuable togetherness is and proved how great Team Birmingham are!
IKEA Range Knowledge for everyone... Digital knowledge of all our IKEA products, on the go!
rangeknowledgeonthego.com 15
IKEA Birmingham making Scarlett’s dream come true!
After ‘Walking for Dreams’ and ‘Cycling Around the UK’, together at IKEA Birmingham, we raised enough money to make 7-year-old Scarlett’s dream of having a new garden she can play in come true! 16
Scarlett (left), who has mixed cerebral palsy, global development delay and epilepsy, wrote to Promise Dreams with the dream of having her garden re-done to make it more accessible for her to go outdoors and play with her two sisters, Alice and Isabelle. Scarlett’s disability restricts movement in her legs so she relies on her wheelchair or crawling. Scarlett’s garden in her new house was full of stones and uneven surfaces which made it impossible for her to go outside in her wheelchair or standing frame – and it definitely wouldn’t have been okay for her to crawl and enjoy the garden. In her letter to Promise Dreams, Scarlett wrote about how she’d love to have grass and space to grow flowers (red ones – her favourite colour!) as well as being able to play outside with her sisters. She’d also love to have her trampoline back, which she loves to bounce on!
After working with Promise Dreams now for 1 year here at IKEA Birmingham, and already making the dreams of 2 other children come true, as soon as we heard about Scarlett’s dream we got on the case... A group of our co-workers took part in ‘Walk For Dreams’, a 10 mile sponspored walk, as well an in-store charity cycle event in which we cycled the legnth of the UK in two days.
We rasied an incredible £1331.64 from the two events, which was donated to Promise Dreams to help make Scarlett’s dream come true!
Team IKEA Birmingham ‘Walking for Dreams’ 17
Scarlett’s garden is now a safe, open space for her and her family to enjoy. With grass, neat and tidy areas for planting flowers and space for the trampoline. Scarlett and her sisters love the trampoline - it’s a real highlight!
Before
Scarlett enjoying her brand new garden with her Dad, Step-Mom and sisters! Scarlett & her family with Ali from Promise Dreams & Jade and Kaylesh (Marketing)
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After
A huge thank you goes out to everyone who helped fundraise and to everyone that donated. Together, with Promise Dreams, we have been able to completely transform the lives of this wonderful family for the better.
As we move straight into the new year, IKEA Birmingham will continue to work with Promise Dreams throughout FY19, and we hope to be able to make even more dreams come true for seriously and terminally ill children and their families. For more info on our charity work, please speak to Marketing. 19
IKEA Birmingham FY19 Business Plan Recap
What are our goals for FY19? STORE & FOOD GOAL FOR FY19 £92 MILLION STORE £86.3 MILLION IKEA FOOD £5.7 MILLION ONLINE £9.5 MILLION
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How are we going to achieve this? The 3 C’s - A new way to help us all achieve growth, together, in FY19. Made up of three seperate elements: co-worker, customer & cost.
CO-WORKER A more meaningful workplace, with people equipped to lead in the unknown.
CUSTOMER An excellent customer experience, where every customer counts!
COST Cost performance within all aspects of our business!
= GROWTH Growth Drivers for FY19: Through leadershop and people
IKEA Birmingham Business Plan Handbook Check yours for a full breakdown of the 3 C’s and more. You can also view the handbook online here... www.issuu.com/ikeabirmingham/docs/handbook
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Development Talks are going digital!
Performance Performance Evaluation evaluation Goal Setting Goal
setting
Development Development Talk talk
With our new online tool, Talent for All, the Performance & Development process will be simple, allowing you to focus solely on your development. What is Talent for All? A new digital online tool that will support the Performance & Development Talk process. What will change? The future is paperless. We will say ‘goodbye’ to the previous PDF templates and move to the new, easy and simple online digital solution. 22
This will be available to both co-worker and line manager all year round. When will it happen? We will start to use the tool at the start of FY19 for the goal setting and development talk. To discover more, please speak to your Line Manager or visit IKEA Inside and search 'Talent for All'.
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Create a strong position leading from our purpose
Create a home furnishing movement
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Create a simple and unique digital customer meeting
Create and offer affordable services to make IKEA convinient
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Create a new world of IKEA in city centres
Create the IKEA store of tomorrow
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Create a people and planet positive IKEA
Create "always on" growth
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Create a simpler and better IKEA, designed for the future
Create a people movement and make our culture and values a living reality
10 jobs in 3 years The IKEA Retail Direction is our response to the IKEA Direction, the fastchanging world of retail and the needs of our customers. It sets us up for transforming our IKEA Retail business in the coming three years. These are the 10 most important things that need to be done in the coming years in every market and across our company: things that will have a big and positive impact on our customers and ourselves. We move together and by that, we work with the jobs as they are described - we don’t write our own versions as that could lead us in many different directions and lessen our impact! To learn more about '10 jobs in 3 years' simply visit IKEA Inside. 23
The five lucky winners on their visit to Älmhult
Democatic Design Voters win a trip to Älmhult! Including an IKEA Birmingham co-worker... This year, all IKEA co-workers were invited to cast a vote for The Democratic Design Awards. A selection of nominated products were presented in Sweden this summer which coworkers, across the world, were invited to vote for their favorites in each category. Five lucky coworkers were then selected to win a trip to the home of IKEA, Älmhult. 24
What are the Democratic Design Awards? IKEA Democratic Design Awards were introduced in 2014 to recognise people who, in their daily jobs, do great things for IKEA. This year, more than 6,000 co-workers across the globe voted for their favorites for this years award ceremony on 31st August.
What did the lucky five get up to when they go the chance to visit the home of IKEA? Rebecca from the US, Anton from Russia, Audrey from France, Charlie from Sweden and IKEA Birmingham's very own, Shannon were the five winners who won the trip a few weeks ago. After getting to know each other, learning about young Ingvar, mail order and flat pack, the group of co-workers got a guided tour around the IKEA Museum; a full tour of Älmhult, which also included a peak into the IKEA Test Labs; they got to hang out with the co-create IKEA team and also a tour of the IKEA Sweden store. The final installment of the trip saw the group of co-workers handing out the plaques, on 31st August, at the Democratic Design Awards, for the products they'd voted for. Shannon, one of the lucky coworkers, started working for IKEA when she was sixteen, and three years later she’s still meeting customers in Bedroom's here in Birmingham... "When I won the co-create competition’s trip to Sweden, I was so excited to go and see for myself all of the energy and enthusiasm that goes into IKEA products directly from the country where it all started".
Shannon (above) on her visit to Älmhult
"I won a flight to Copenhagen, where I traveled directly into the little ‘IKEA town’ Älmhult. I say this, because this is where the heart of the company comes from. Here is where all of the test labs, creation studios, catalogue shoots, visual communication offices and IKEA Museum is based. I spent a few days exploring the little town and especially loved seeing the co-create studio, where around 800 co-workers work in the creation of IKEA products that we see in store. It is so interesting seeing how a simple sketch can come to life and where small ideas can be made into best-selling products, such as the LACK table. I am so grateful for this opportunity that IKEA has given to me, so everyone, keep your eyes out for competitions on IKEA Inside". 25
IKEA Foundation Global Citizens Programme Jordan 24th-27th September The IKEA Foundation’s IWitness programme gives small groups of IKEA co-workers a life-changing chance to visit programmes connected to IKEA’s Good Cause campaigns, so they can explore how our partnerships help children and families around the world.
While they’re on their trips, coworkers share their experiences on the IKEA Foundation’s blog so that all co-workers, customers, friends and family can see how, together with our partners, we are helping children in some of the world’s poorest communities. Read the blogs here: www.blog.ikeafoundation.org
This year the IKEA Foundation are partnering with War Child and our IWitness team will visit educational and play promotion projects for children in Jordan. Meet the UK&IE 2018 IWitness team!
Karis Bhattacharyya Sales Co-Worker IKEA Glasgow 26
Maria Jose Malpartida Marketing Leader IKEA Grenwich
Emily Jones Commercial Activities Leader IKEA UK&IE
Aileen McCreadie Live LAGOM Project Mgr IKEA UK&IE
Simon Thomas Replenishment Co-Worker IKEA Edinburgh
Helen Blanchard Children’s Shopkeeper IKEA Leeds
The life-changing projects the group will visit are funded by the IKEA Foundation and promoted by the Let’s Play for Change campaigns in our units.
Follow our Global Citizens on their trip...
Alex Pearce Visual Merchandiser IKEA Belfast
JORDAN Population: 10,171,480 Capital: Amman Time Zone: GMT +3h
Yammer IWitness Jordan 2018 IKEA Inside IKEA UK & IE IWitness Trip 2018
For more information check out www.ikeafoundation.org or the partners of the trip, War Child, www.warchild.org.uk
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Looking for a new challenge? Here at IKEA we love to develop and nurture our co-workers. If you’re feeling time for a change, or want to find our how you can develop yourself further within IKEA, there’s lot’s of ways to go about it. Please speak to your Line Manager or HR to find out more. You can also log onto www.ico-worker.com to see a range of development opportunities with IKEA UK&IE and Global + lot’s more 28
IKEA VALUE OF THE MONTH
What is cost conciousness all about? As many people as possible should be able to afford a beautiful and functional home. Our entire business model is built on the idea of low prices generating large volumes. This together with low costs creates a healthy long term profit. Profit tha gives us resources to invest in reaching even more people with our offer. Got a good idea for saving costs? Share it with your co-workers today! For all IKEA key values, visit IKEA toolbox: toolbox.inter-ikea.com/ ikeavalues
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Tack för att du läser! (That’s “thank you for reading” in Swedish)
Want to feature something in Bostin News? Drop an email to liam.hill1@ikea.com or pop into the General Office for a chat! 30
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CO-WORKER OF THE MONTH NOMINATION FORM Name & Department of the co-worker you’d like to nominate:
Why do you want to nominate them for co-worker of the month? How have they made a difference and how have they grown the business, or delivered results through exceptional performance and behaviour, in line with the IKEA values?
Your Name & Department:
Date:
© Inter IKEA Systems B.V. 2018
Tear off this page and post it in HR! Or, why not nominate a co-worker via our online form? Simply scan the QR code or go to the link below. https://goo.gl/forms/HIN2ahEIeo0ymeaD2