OUT KINDA TOWN

OUR KINDA TOWN Our kinda show

The National Bridal Market Chicago, the leading US tradeshow for bridal and occasionwear opened its doors in August and added a full day on to its schedule to accommodate the visitors who couldn’t wait to get back into the swing of things

At the National Bridal Market Chicago this year, there was a real buzz after the pandemic period that brought a halt to all travelling for what seemed like an eternity. Attendees and exhibitors were heard to repeat the same comment throughout the show period – “I am so glad to see you, my friend!”

More than 150 companies were in the not-so-windy city, the majority with multiple label portfolios. And in excess of a greater-than-expected 3,000 retailers proved to be in the mood for an adventure into the latest designs for the season ahead, and a total buying experience.

A package of daily ‘happenings’ contributed to the event, from a welcome at the Mimosa bar, to a complimentary signature lunch, drinks breaks at the specialty coffee bar, the VOW’s ice cream cart, and more.

The Riverfront celebration, on the first day of the show, was the reunion everyone had been waiting for. Located on the MART’s newly

designed terrace – drinks and appetisers were served against a backdrop of the amazing Chicago skyline, and river view. Fun was in the air, the weather was perfection, and everyone was celebrating… and in good company.

Exhibitors reported healthy orders across their collections and over the full four days.

Proving to be real winners were unusual necklines, billowing sleeves, low backs, delicate beading, ribbon florals, and dramatic tiaras in every colour. Jewel tones and high-style black lace dresses were a highlight that grabbed and held attention.

Occasionwear, including prom, social occasions, MOB, and quinceanera lines, pulled in big business, as retailer rails had been depleted over the past two years and shops were keen to build up their stock once again, and with the latest looks that consumers were demanding having had a taste of what was to come through the various spcial media chanels.

New designers that exhibited for the first time at National Bridal Market Chicago included Tiscareno Bridal Couture, La Premiere, Ragazza Fashion, Kelly Faetinini and Blue Willow by Anne Barge.

The next National Bridal Market Chicago showing Fall 2022 collections, is scheduled to take place 13-15 March 2022.

Visit www.nationalbridalmarket.com for regularly updated information