OUR KINDA TOWN Our kinda show The National Bridal Market Chicago, the leading US tradeshow for bridal and occasionwear opened its doors in August and added a full day on to its schedule to accommodate the visitors who couldn’t wait to get back into the swing of things
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t the National Bridal Market Chicago this year, there was a real buzz after the pandemic period that brought a halt to all travelling for what seemed like an eternity. Attendees and exhibitors were heard to repeat the same comment throughout the show period – “I am so glad to see you, my friend!” More than 150 companies were in the not-so-windy city, the majority with multiple label portfolios. And in excess of a greater-than-expected
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3,000 retailers proved to be in the mood for an adventure into the latest designs for the season ahead, and a total buying experience. A package of daily ‘happenings’ contributed to the event, from a welcome at the Mimosa bar, to a complimentary signature lunch, drinks breaks at the specialty coffee bar, the VOW’s ice cream cart, and more. The Riverfront celebration, on the first day of the show, was the reunion everyone had been waiting for. Located on the MART’s newly
