Wedding Trader - issue 43

Bridal Week

Harrogate

DAZZLING OPPORTUNITIES

TO BUY FROM THE BRIGHTEST NAMES IN THE BUSINESS

GUIDANCE FROM THOSE IN THE KNOW

Ed’s Letter

Are you ready for the big time? Yes, Bridal Week Harrogate is getting ready to open its doors 8–10 September, so we are days away from seeing more than 300 collections in the main halls of the Conference Centre and participating venues.

This will be a telling time, without question, with exhibitors doing all they can to confirm business from existing stockists and attract newcomers looking to expand their portfolio of labels. The opportunity to see so many collections over a period of a few days – and especially those on fashion show catwalk – certainly helps the decision-making process for retailers who are keen to compare quality, delivery times and, importantly, prices, before placing final orders.

In this issue of Wedding Trader, we’ve really looked at the trends that designers themselves believe will emerge for the new season. Unsurprisingly, detachables are up there in the popularity poles – we love the floaty wings especially – as are corsets, be they seamed and see-through or flower sprigged with 3D petals. Drop waists are another feature that you’ll see in collection after collection.

So what are you looking for? Minimalism with dress-up extras, or re-worked classics with layers of detail and lace highlights? We’d love to hear after the show if you found exactly what you were looking for, or discovered something quite different and unexpected. Share your thoughts – both raves and rants are acceptable

Andy Allen Art Director

“Flip and fold phones – think it is time to invest in the latest gadgets and gizmos. But which ones?” (p104)

Jade Pepperell Love Our Wedding

“I can’t wait to see Caroline Arthur’s book Relovable which puts a new slant on sustainability.” (p96)

Martha Cooke Head of Ad sales

WEDDING

Bridal Week Harrogate

trends

Cover image: Y3160, from the stunning new Sophia Tolli collection

“Private labels are moving forward and advice from a supplier who has been there and done it is invaluable.” (p54)

Editor Susi Rogol susi@rogol-goodkind.com

Deputy Editor

Jade Pepperell jade@meanttobemedia.com

Sales

Martha Cooke martha@meanttobemedia.com

Art Director

Andy Allen andy@meanttobemedia.com

@WeddingTraderUK

@weddingtrader @WeddingTraderMag weddingtradermag.com

TALKING POINT

The latest news in the wedding world, right here, right now

BIG STORY AT THE BIG APPLE

Sareh Nouri Bridal will be unveiling its Fall 2025 collection at the Lotte New York Palace Hotel, 8-9 October. Prepare to be inspired and absolutely charmed, and get in there quickly to prebook an appointment – we understand their diary is filling up fast. Gorgeous bridal and occasionwear. Email Andres@ SarehNouri.com and visit www. SarehNouri.com

HEADING FOR CHICAGO?

The influential National Bridal Market at the Mart, Chicago, 15-17 September, is always a goodie. In partnership with onPeak, the exhibition organisers have secured discounted rates at a selection of hotels across the city. www.nationalbridalmarket. com/hotels is where to check out what is still available. To see who is exhibiting at the Mart: www.nationalbridalmarket.com/designer-list.

And our congrats to Jane Heflin, MD of Sales, who tied the knot with Ed Morris, her true love, just a few weeks ago.

Isn’t it Grand?

Make time at Harrogate to see the new Diane Legrand collection that is one of the stars in the Euro Mode Donner portfolio, alongside Lisa Donetti, Novabella and accessories brand Emmerling. For 2025, Diane Legrand has chosen silk chiffon, satin and tulle, with beadwork, embroidery, and floral appliqués adding a touch of romantic charm. Impeccable craftsmanship is integral to the label’s signature, but it is also the carefully planned price line that is attracting more and more retailers to the line. You’ll find the latest looks on Bridal Week Harrogate, stand M37 www.dianelegrandbridal.com

YOU CAN’T MISS DANDO

Dando London is introducing ‘Heritage’, a breathtaking wedding dress collection designed to captivate hearts with its enchanting blend of drama, red carpet vibes, and sassy yet simple elegance. Each gown echoes Dando’s signature style of grandeur and perfect fit, with intricate detailing and sumptuous fabrics. From lavish beading to sleek silhouettes, every piece exudes a timeless allure. Dando’s exquisitely crafted collection promises to fulfil every bride’s dream, offering a captivating array of designs to ensure each bride can find her perfect silhouette.

Bridal Week Harrogate, stand Q2. www.dandolondon.com

So True

The 2025 designs from True Bride merge modernity and femininity with chic, classic cuts, soft lace detailing and surprise elements of beading. There are vintage inspired silhouettes, ballgown style skirts with pleats at the waist that hide pockets, and organza 3D flowers. Each brand from this house of bestsellers is a star. There’s Nicki Flynn by True Bride, True Curves, Bright Belle, award-winning True Bridesmaids, Luna and Essentials

Bridal Week Harrogate, stand Q6 www.truebride.co.uk

GREAT NEWS FROM SADONI

Sadoni is dedicated to delivering outstanding Nordic design, sustainably made by hand in Northern Europe, and within just one month its Eco Linen Collection has become a favourite with brides-to-be. Being crafted from natural fibres each piece can be easily dyed and repurposed for any occasion, making them a lasting addition to any wardrobe. www.sadoni-shop.com

Summer success story

Harrogate Fashion Week’s latest edition saw an astonishing a 30% increase in exhibitors and show visitors, which has cemented its position as the leading fashion trade show in the UK. Brands taking part included Godske Group, Carol C Collections, Dolcezza, Pomodoro, Alice Collins, Vilagallo and Rino & Pelle, and newcomers to the event InWear, Coster Copenhagen, Lighthouse, b.young, Barbara Lebek, Fransa and Numph.

HFW boasts the largest collection of occasionwear exhibitors with names known to bridal retailers, including Veromia, Linea Rafaelli, John Charles, Lizabella, Carla Ruiz, Gabriela Sanchez and Richard Designs. The 2025 show will take place 2-4 February. www.harrogatefashionweek.com

First Person

Laura Daly of Bellissima Weddings emphasises the need to gear your sales approach to meet the expections of a specific audience

It has often been observed in society that the generation before ours had a different approach to life - different values, if you like, and different priorities. Of course, not everybody reading this will be the same age, and yet, without fail, that same observation applies. The truth is that, whatever age we are, our generation is different from the previous generation in quite marked ways.

When it comes to selling a wedding dress, understanding your bride’s mindset and expectations is crucial. Generation Z brides, with their tech-savvy, value-driven outlook, require a different approach to their Generation X and Boomer counterparts, who may value timeless elegance and a seamless shopping experience over other things.

Tailoring your closing strategies to these generational differences can significantly increase your success rate in achieving the sale. I thought it would be interesting to contrast these approaches and think about how we are going to have to start selling to stand a chance of still being around in ten years’ time.

1. Emphasise social proof and reviews: trust is everything Gen Z: Social media, peer reviews, and influencer endorsements heavily influence their purchasing decisions.

Strategy: Share testimonials from other Gen Z brides, highlight influencer collaborations, and showcase social media shoutouts. If a gown is getting a lot of appreciation on Instagram, don’t be afraid to mention it.

Gen X & Boomers: They lean much more on traditional testimonials and recommendations from friends or family.

Strategy: Share detailed testimonials from satisfied customers, particularly those in their age group, and highlight any recognition from reputable bridal magazines.

2. Highlight ethical practices: values matter Gen Z: Sustainability, ethical production, and brand values are often at the forefront of their minds.

Strategy: Emphasise the sustainability and ethical sourcing of materials, and the brand’s commitment to eco-friendly practices.

Gen X & Boomers: While they appreciate ethical practices, they may prioritise quality and service.

Strategy: Mention ethical practices as a bonus - but focus more on the quality and heritage of the brand.

3. Create a memorable experience: shopping should be fun

Gen Z: They’re looking for an immersive, fun, and shareable shopping experience

Strategy: Make the dress shopping experience Instagrammable, with perks like personalised playlists, mini photoshoots, or a memorable in-store atmosphere.

Gen X & Boomers: They value a professional and efficient shopping experience, with a focus on quality service.

Strategy: Provide a seamless, stress-free experience with personalised, attentive service and expert advice. Reassure your bride that you will be there for her all the way through to the wedding.

4 Reinforce the motional connection: it’s all about the feelings

Gen Z: Emotions are key, but they also want to feel aligned with the brand’s values and mission.

Strategy: Connect emotionally by sharing stories about the dress’s creation or how it aligns with modern bridal trends. Show how you understand the vibe the bride wants for her wedding.

Gen X & Boomers: Emphasise the emotional significance of the dress as a timeless piece that will hold sentimental value.

Strategy: Focus on the timeless appeal of the dress and how it will create lasting memories to look back on with joy in the years to come.

5. Encourage peer involvement: the power of friends and family

Gen Z: This group relies on peer feedback and often involves friends or family in the decision-making process via social media.

Strategy: Encourage them to share photos or videos with their inner circle during the appointment and gather instant feedback to help them make their decision.

Gen X & Boomers: They may involve a trusted family member or friend, but their decisions generally are more personal.

Strategy: Offer a private, comfortable setting where they can involve close family or make a decision in a calm environment.

Taking on board the different motivations and preferences between Gen Z and older generations is key to closing sales effectively. While Gen Z values personalisation, ethical practices, and technology, Gen X and Boomers lean more toward quality, timelessness, and straightforward service.

Adapting your approach to these differences can put you in the perfect position to ensure success and that every bride finds her dream dress with confidence.

Good luck!

www.casablancabridal.com

MAXIMISE SUCCESS WITH SOCIAL MEDIA

Sarah Abu Shah of www.guidesforbrides.co.uk, who can double the results of her clients’ social media activity through strategic posting, sets out the benefits of each platform, and how to maximise returns

Every bridal business understands the relevance of social media in their wedding marketing, but with so many different platforms, where should you invest your time or marketing budget? There are different benefits to each social media platform, whether it is to connect with your audience, showcase and sell your products, or to build a stronger brand presence. Here’s what you need to know...

Instagram

Instagram is the go-to platform for visually-driven industries like bridalwear. With its focus on highquality images and short videos, Instagram allows you to create an aesthetic virtual storefront of your offerings. Optimise this platform

by showcasing new collections, stunning bridal accessories, and behind-the-scenes peeks from fittings or bridal shows.

One benefit of Instagram is the ‘stories’ feature. This allows you to share time-sensitive content, like flash sales or new arrivals, which engages your followers and makes

Pinterest

them feel like they’re part of your community.

Gain reach to a higher number of users through reel content. This format of short videos quickly captures the attention of users and lures them in through a hook, followed by relatable and engaging content. Pair this with a trending sound and a funny storyline and you’ve got a winner.

See an example of an effective reel on Instagram at https:// www.instagram.com/reel/ C5aeJPUIpCc/?utm_source=ig_web_ copy_link&igsh=MzRlODBiNWFlZA==

Pinterest

Pinterest is a gold mine for all things inspiration and is an invaluable platform for that exact reason.

Pinterest is its own search engine that couples tend to use in the early wedding planning stages to explore styles, themes and ideas to get a grasp of what they’re looking for. Take advantage of this to create

inspirational mood boards of various wedding styles that showcase different bridal wear products in various settings to guide couples toward their dream wedding look.

You have the ability to insert links into pins too, providing a steady flow of potential customers. Ensure you optimise your pins with relevant keywords to significantly boost your visibility.

Not only is Pinterest useful for brides and grooms, it can benefit you, too. Pins have a long lifespan and can continue to drive organic traffic to your website long after they’ve been posted, making it a great platform for sustained brand exposure. Take a look at a pin we’ve created on Pinterest, for example. https://pin.it/1QnnRh7Ur

Facebook

Facebook is powerful when it comes to building a community for your brand. Through Facebook Pages and Groups, create a community where

existing and potential customers can ask questions, share their experiences, and add reviews. This can create a sense of belonging and loyalty. With a strong community, you can then grow your business further by asking for feedback or suggestions for how you can improve your services.

Promote trunk shows, bridal fairs, or in-store promotions easily with Facebook Events. Use Guides for Brides Wedding Fair Facebook page – https://www.facebook.com/ guidesforbridesweddingfairs – as a guideline for best practices in order to guarantee high attendance through simple RSVPs and helpful reminders for attendees.

YouTube

Tell your audience a story in greater detail with YouTube – https://www. youtube.com/@guidesforbrides –where you can upload tutorials, fashion shows, and detailed dress reviews to help your audience see the quality and craftsmanship of the bridal gowns and accessories.

Video content through platforms such as YouTube has many benefits. In terms of SEO, video content can appear on Search Engine Result Pages and increase the time a user spends on your site. To make things better, users are twice as likely to complete a conversion or make a purchase after viewing a product video.

Facebook

YouTube

TikTok

Capture the attention of your audience with short-form videos on TikTok. Express your creativity with entertaining videos that can quickly go viral, which provides enormous exposure to your brand.

Don’t shy away from following relevant trends or showing behindthe-scenes content as it will humanise your brand and connect with your followers on a personal level, building trust. Get inspiration for your content on TikTok at https://www.tiktok. com/@guidesforbrides?is_from_ webapp=1&sender_device=pc

LinkedIn

LinkedIn is a useful platform for broadening your industry connections and knowledge. Connect with suppliers, designers, and other industry professionals. This networking can lead to collaborations and opportunities such as a styled shoot – https://www.linkedin.

com/posts/guides-for-brides_ ukweddingindustry-guidesforbridesweddingvenue-activity7223716962181279744-QSh1?utm_ source=share&u t m_medium=member_ desktop that can hugely benefit your business.

Contribute to the conversation and share insights, articles, and updates about trends in the bridal industry, positioning your brand as a valuable source of information.

Each social media platform offers unique advantages that, when used strategically, can significantly enhance your reach. By

understanding and leveraging the specific strengths of each platform, you can engage with your audience in meaningful ways, develop brand loyalty, and ultimately drive sales. In a world where brides are increasingly turning to the internet for inspiration and shopping, an effective social media presence is not just beneficial - it’s essential.

If you’d like help setting your business up on a new social media platform, or would like Sarah to manage any of your accounts to drive better results, get in touch with Guides for Brides on 01235 770078.

LinkedIn

TikTok

National Bridal Market, Chicago

Peter Grimes Publisher of American trade magazine VOWS

A LETTER FROM AMERICA

Peter Grimes of VOWS magazine reports on the atmosphere at the recent trade shows in the US, and the problems being caused by unethical retailers

Amid worries about the reduced number of appointments and lower closing ratios many boutiques experienced this past season, buyers attending US Markets in August appeared to be cautious and a bit more restrained in their buying, seeming to concentrate on those lines and companies that are giving them a return on their investment and that are supportive in customer service. Bridal markets held in Atlanta, Georgia, and Las Vegas, Nevada, showcased an increasing presence of the Quinceanera sector (15th birthday celebrations).

At the same time, new private label bridal collections including Mon Cheri’s Unlisted collection were introduced, as well as store-focused affiliate programmes by Justin Alexander for bridesmaids and Jim’s Formal Wear for men. The continuing evolving contemporary bridal style was showcased, featuring lots of sparkle and flowing fabrics as seen in collections from Allure, Casablanca, House of Wu, Justin Alexander, Kitty Chen Couture, Mon Cheri, and Morilee among others.

hallways… about the noticeable drop in the number of brides, about the need for higher MSRP to counter rising costs, and most often about private label programmes, and how the dishonest actions of a few boutique owner’s pricing policy has gone viral and created a backlash from brides that threatens the reputation of the entire US bridal retail industry.

As we all know, today’s consumer demands transparency from all their resources, particularly transparency in regards to pricing. As a bride, she is already skeptical and well informed and reacts immediately to anything and everything that comes across as inauthentic, unethical or that seems to take advantage of her.

“Today’s consumer demands transparency from all their resources, particularly transparency in regards pricing.”

Case in point: several retailers were caught by brides selling the same gown at different prices based solely on the bride’s stated budget and on what the stylist/ owner believed the bride was capable of paying.

The Reddit post drawing considerable attention to this unethical practice continues to live online from five months ago, and includes:

But it was the state of the industry that garnered most of the conversations heard outside showrooms and in

“I was recently hired as a sales consultant for a well-known bridal salon in the U.S. Their dresses start at US$3k and go up to US$18k, so they’re considered a more “high-end” salon. Beautiful dresses!

Anyways, during my first day of training, they not-sosubtly disclosed that the price for each dress changes depending on the bride’s budget listed on the intake form. They have a ‘sapphire’ and ‘crystal’ tier (made-up names for anonymity) – sapphire pricing is for brides with a “smaller budget” (US$3-5k) while crystal is for brides with a US$5k+ budget.

So, if a ‘sapphire’ bride falls in love with the ‘Cynthia’ dress, she’ll pay US$3k for it while a ‘crystal’ bride may end up paying US$7k for the exact same dress. Just because she pre-designated a higher budget or “appears” wealthy (I was told to look for large engagement rings, designer clothes, age, etc. as a factor for whether or not they should be charged crystal prices).”

Obviously this is not an established, acceptable nor condoned industry practice. Thousands of boutiques provide brides with a much different, professional and honest experience in their stores… and several posted their abhorrence to this treatment in Reddit in response to brides’ posts, including this:

“This is not standard and it is SO sketchy. I own a bridal salon and you won’t find prices online anywhere (retailers cannot list pricing) but if they don’t have pricing on the gowns themselves, then run! I’d never EVER change the price of a gown based on a bride or budget, and most boutiques wouldn’t do that either. Again, you’ll never find pricing online because designers don’t allow it - but you should see pricing once you’re in the store. If you don’t see pricing on a gown that feels sketchy to me and I wouldn’t stay there.”

In today’s hyper-sensitive and near immediate reactive social media universe, the actions of very few bad apples take on a much larger online presence that can add a layer of distrust in our brides and potentially and unjustifiably erode the reputations of the rest of us… unfortunately an effect that even the most logical and precise response does little to mitigate.

Private labels

Private label programmes do offer greater margins needed to address raising costs within the boutique, and they do have an important merchandising role when combined with branded goods and off-the-rack programmes. And as such there is flexibility in pricing individual gowns. But that price should be transparent and based on their perceived value, not on what individual brides can bear.

I understand advocating for pricing transparency for all gowns will generate a push back as some boutiques will legitimately claim that listing prices on gown tags makes it too easy for the bride to shop around for what she hopes will be a better price.

But there is also the real prospect of losing the bride’s trust by not letting her see the price of the gowns she’s trying on.

So… the purpose of describing the unethical actions of the very few as discussed at length at Market is simple: to better prepare you to understand and deal with a bride that may believe the worst about the dress shopping experience and you based solely on the very few vocal reports of that bad behaviour. TW

Sue Lovell Owner of Susan Nicholas Opulent Bridal, Cambridgeshire

Putting All YourIntoEggs One Basket

How many labels do you stock? How many labels is enough? Is it worth having six dresses from a designer and having ten different designers, or is it worth having 60 dresses from one source? Sue Lovell has a view

Often I think it is a natural process to find that one label, or one collection, is selling far more than any of the other labels you carry, and that it is very tempting just to stick with that one designer. It is something that I have naturally gravitated to as I found one of my designers was outselling all the others, probably five to one. So I narrowed my designers from six to just two and my private label. Brides would often try on the cheaper collections to ultimately compare them to a higher priced dress, and then buy the higher priced gown because the quality was obviously better and the design was much more fashion forward,

the marketing was better and has been seen, and the images far more professional. This all makes the purchase of the higher priced dresses justifiable – it’s not all budget-led, quality and desirability matters.

“I think as times get tougher –and they are challenging right now – we need to find new ways of working.”

It is always good to be known as THE place to go for a certain designer, because brides know that the collection there will be worth the visit. If a bride is a fan of a particular designer, they will want to be able to try on a good number of dresses and see as many of the dresses

they have saved on their Pinterest, TikTok and insta accounts; they’ll be disappointed to turn up to a shop and find they only have two or three samples. Brides want choice, and a lot of it.

I quickly realised that some of the labels I carried were there solely to help me sell the better-quality and higher-priced gowns from another designer, which always was a good tool to have for comparisons, but it is a costly way of having stock that hardly ever sold at full price.

But in a world where well-known and long-established and highly recognisable labels are now making some tough decisions and announcements closures, is it really safe to invest all your cash into one or two designers?

Right now, I do think it is too much

of a gamble to just carry one designer because if your relationship turns sour for any reason or they decide to no longer carry on with you because a perceived better shop with more potential sales is opening up in your area, or because they have decided to close production down completely, you don’t want to be left with a shop full of dresses that are now discontinued and you are unable to take any repeats.

In recent months we have all been shocked to see a number of highprofile designers and manufacturers deciding to close their doors forever, and it has been devastating to the shops that have stocked more than one or two of these particular labels. They have watched the majority of their stock instantly dissolve into discontinued gowns and incoming samples, recently purchased at the trade shows are already discontinued and then unrepeatable. Hoped for and anticipated profits on repeats have been crushed and that does have an effect on projected sales. It’s hard to sell those samples at full price when a bride knows they are discounted stock. Plus, payment terms in some cases have changed, meaning cashflow has been affected.

I still believe that for the larger stores in particular, having a good selection of designers is always an excellent offering, if a new designer turns out to be a bit of a gamble, it isn’t so noticeable and critical as it would be for smaller boutiques.

Focus on numbers

However, ultimately it is down to knowing your numbers, it’s always about those numbers! So get out the sales reports and see what are your top selling dresses, and more importantly, who are they from? Also, have a look at your poorest performers. There is no point in investing further into a designer that has proven not to be delivering the goods in terms of sales. That’s often a hard decision to make when

relationships and a history has been made with a label but business is business and there is no room for sentiment, especially in these tougher times.

The entire point of selling dresses is that you actually sell the dresses – if they just swing on the rails taunting you, there is no point in buying more. They have to turn a profit to justify their existence.

I have recently seen designers offering the rental of their samples, which shows they are thinking of ways to support their stores. I think as times get tougher, and they surely are challenging right now, we need to find new ways of working. These forward-thinking and innovative designers will be the ones to watch out for, as rather than resting on their laurels and continuing doing things the way that they have always been done, we have to keep up with the ever-changing needs of the customer. Because they are changing and we need to keep up.

Generally, brides who never purchased a bridal gown before, or have only had one purchasing experience, and naturally as we grow older and become more established, our clients average age stays the same, and the way they purchase is now widely different than that of previous generations.

Take note of the message

I have seen on many forums that manufacturers of wedding dresses are going straight to the customer and cutting us out, the bridal stores, the ‘middle men’. And with Temu and Shein now set to become leaders in the UK, with predictions that by 2027 they both will overtake boohoo and ASOS in the online clothing market, it won’t

be long before bridal shops will also be in jeopardy. How many of us did very well with bridesmaids just five or six years ago and now no longer carry any bridesmaids dresses? This is because the majority of brides now purchase bridesmaid dresses online. Quick delivery times and easy returns and prices that we couldn’t even begin to compete with have seen the bridesmaid market in bricks and mortar stores being decimated.

I’ve lost count of how many times I’ve seen the comment: “I’ve bought my dress online but I’m still going to a shop to get the experience”. We need to change that mindset; as shops, we need to sell and monetise the experience as much as we sell the gowns, and we need to sell the quality, choice and our expertise and the whole service we provide. We need to know our worth and capitalise on that.

Our high streets are dwindling, as customers, fuelled by the likes of David Beckham, who is actively promoting going direct to manufacturers and encouraging customers to bypass retailers, we are all heading into dangerous territory. So we need to sell more than just our products.

We need to sell ourselves. We need to make buying from us an experience to be desired – and perhaps not given away as free. Which means having more than just dresses in store, but well-chosen accessories and expert advice and guidance need to be sold, too. Alterations, advice and aftercare like cleaning, etc are valuable add ons.

I had a bride come out of my changing room with a dress she has brought in with her in her handbag. To say I was dumbfounded was an

understatement. After trying on six of my dresses she stood in her cheap Amazon dress, and told her mum that this was her dress and asked me what I would do to make it more special.

I’m still processing that appointment, but I obviously, inadvertently and unintentionally gave them the safe space they wanted to have a wonderful experience with me, whilst simultaneously conveying to them that my time and energy was to be taken without any thought of compensation.

They obviously valued coming to me for an experience that they weren’t going to get from an online purchase, but clearly did not respect my time or efforts. That won’t be happening again – believe me!

In conclusion

So, right now I think it’s a safe bet to stick with trusted suppliers, but don’t limit yourself to just one, and don’t over stretch to carrying just a few dresses from the many designers.

The marketplace we know and love is changing, hold your nerve and be open to change. Just because we have always traded this way doesn’t mean we can continue. We must adapt to our audience, and we must know who our client is, and for all of us, it won’t be the Shein or Temu bride – it will be the bride who wants the experience and expertise and who wants to know she’s in the best hands.

We must sell more than the sausage, we must sell the sizzle! And some of the best designers out there are already selling the sizzle with their marketing - we need to make sure that we can covert that into sales in our stores.   TW

HARROGATE AWAITS

For over four decades, Bridal Week Harrogate has cemented its place as the cornerstone of the bridal industry, bringing together many of the biggest and brightest talents in the industry. The forthcoming show, 8–10 September, will introduce the latest looks from key players

“Our goal is to create an inspiring environment for bridal boutique owners around the globe that fosters creativity and collaboration,” says Wendy Adams, Event Director. “We are thrilled to launch our 41st edition of our September event this Autumn, and ensure our visitors leave with fresh ideas, valuable connections, and exclusive pieces for their brides.”

300+ brands

Attracting a diverse range of international brands, homegrown talent and emerging new names, Bridal Week continues to live up to its well-earned reputation as the UK’s most influential showground for forthcoming collections.

Whether you’re looking to forge meaningful connections with suppliers that are new to you, or extend existing relationships, Harrogate is the showground where it all happens.

Bridal Retail Success Academy

The Bridal Week Harrogate team have carefully curated a series of one-to-one sessions in a programme that covers a wide range of topics and will deliver expert advice from some of the most skilled operators in bridal. Whether you are wanting some extra advice on PR and marketing, requiring some insight into designing your boutique interior or needing help nailing your niche, this is your chance to learn from the best and keep ahead of the curve. This year marks the arrival of the new Bridal Buyer Lounge Sessions, where visiting retailers can listen in and learn from like-minded business owners.

Fashion Shows

Where: The grand Royal Hall

When: Sunday: 14.30 and 18.30*

Monday: 10.30 & 14.30

*drinks reception prior to show

This is always a hot number at Harrogate, where you’ll see new collections and forthcoming trends coming to life on the catwalk. Great names, great looks, and a great opportunity to get those social media worthy shots.

Strutting their stuff will be...

w Dando London

w Diane LeGrand

w Ellis Bridals

w Horrocks Vale

w Kelsey Rose

w Lia Bella

w Loré

w Maya Bella

w Rachel Allan

w Ricca Sposa

w Romantica

w Shane Moore

w Sherbon Clothing

w Sophia Tolli

With shoes and veils from The Perfect Bridal Company

Bridal Week Harrogate is a trade-only event. Boutique owners can register for September 2024 by visiting www.bridalweek.com.

Your brides can follow @bridalweekofficial for exclusive imagery, interviews with designers and an insight into the trends that will be hitting stores next year.

NEW NAMES YOU SHOULD KNOW

Make a point at the show of visiting designer collections that are exhibiting at Harrogate for the first time. There are certainly some real stars - visit their websites now to get a feel for their individual sense of style

Art of Couture www.artofcouture.co.uk

Boomba www.boombawholesale.com

Çağrı Şengül & Serdar Yüzer Insta: cagriveserdarcouture

Couture Fashion Group www.couturefashiongroup.com

Couture Veil www.thecoutureveil.com

Horrocks Vale Collections www.horrocksvale.com

Hot Contact Dress www.hotcontactdress.com

Kelly Faetanini www.kellyfaetanini.com

Lia Bella www.lia-bella.com

Maya Bella Bridal www.mayabella.co.au

Olivia & Rose www.oliviaandrose.co.uk

Orchid Bridal www.orchidbridal.net

Sherbon www.sherbonclothing.com

Tamem Michael www.tamemmichael.ie

LIA BELLA

COUTURE VEIL

HORROCKS VALE

ART OF COUTURE

Trends to watch out for

With hundreds of collections on show at Harrogate you’ll almost certainly pick up on new directions that will set the scene for bridal in the seasons ahead. Take a look at these...

FREDA BENNET

Key fabrics for 2025

Texture –  linen mikado, cloqué,. mikado, silk organza, rose cloqué.

Key embellishments

Rose-themed embellishments –statement silk organza roses / linen mikado, rose sleeves, statement bows.

Main silhouettes

Full skirts with petticoats; dropped waists with gathered skirts; exaggerated dropped V- waists; Princess lines with no waist seam.   Trends you see emerging Corset-seamed bodices with dropped V-waists.

Special features

Detachable accessories – chiffon sleeves, rose sleeves, ruffles, overskirts, over dresses

Number of pieces in 2025 collection 20 new styles

Number of stockists currently 53

UK size range  4-24

RRP across collection

£1,185– £1,650

Contact details for retailers wanting to make an appointment

T: +44 1322 537741

E: hello@fredabennet.co.uk

W: www.fredabennet.co.uk

MONICA LORETTI

Key fabrics for 2025

Beautiful crepe satin

Key embellishments

3D florals, side splits, belted skirts and bows.

Main silhouettes

A-lines, ballgown skirts, mermaid styles.

Trends you see emerging

A seamless transition from daytime to evening with versatile dresses featuring many extras. By day, these elements provide a polished, elegant look, and as night falls, simply remove them to reveal a chic, sophisticated evening ensemble.

Special features

This season unveils our most extensive collection of special features, including coordinating skirts, boleros, gloves, bows, straps, sleeves, and scarves.

Number of pieces in 2025 collection

20 new styles

Number of stockists currently 100 UK, thousands worldwide. UK size range  4-28; curve range 24-40

RRP across collection

£900– £1,500

Contact details for retailers wanting to make an appointment

T: +44 7852 999079

E: monicaloretti@outlook.com

W: www.monicaloretti.com

PERLA by HALO & CO

Key materials for 2025

It’s all about enamel, the bestselling floral collection covers every shade from blush to blue.

Key embellishments

As dresses take on a cleaner silhouette, accessories get bolder. There are two distinct camps now, one with the floral botanical vibe, the other with a focus on the glamour of shimmer-shine sparkle.

WENDY MAKIN

Key fabrics for 2025

For the Wendy Makin Collection, mikados, georgette and organzas, offering more variety and texture. Also, the return of our signature florals. In the French Collection, 3D laces, de-lustred satin.

Key embellishments

Oversized puff sleeves and bows adding a contemporary edge to classic designs.

Main silhouettes

Wendy Makin – A-line, one-shoulder, strapless. French Collection by Wendy Makin  – empire line, soft A-line.

Trends you see emerging

Reintroduction of florals; 90s-inspired elements; V-necks; ruching; large bows; puff sleeves; 3D lace; de-lustred satin.

Special features

One-shoulder designs with oversized puff sleeves and bows, 3D lace; embellished waistlines.

Number of pieces in 2025 collection

Wendy Makin, 13; French Collection by Wendy Makin, 9.

Number of stockists currently 12 UK, 50 worldwide.

UK size range

6–26

RRP across collection

£900– £1,995

Contact details for retailers wanting to make an appointment

T: James Morton +44 7802 939442

E:  ukadmin@wendymakin.co.uk

W:  www.wendymakinuk.com

Styles

Hair vines and combs are strong but the tiara is making a big comeback. Trends you see emerging

With the heavy lace embellished look being replaced by corsets and simple clean looks, hair accessories become a key component in bridal styling.

Special features

Multiple accessories worn at the same time. From pairing two combs – one

worn on each side – to a tiara with a hair vine at the back. Now’s the time to think maximal!

Number of pieces in 2025 collection

25 new headpieces plus earrings.

Number of stockists currently

Perla has 80 worldwide currently. RRP across collection

£30– £300

Contact details for retailers wanting to make an appointment

T: +44  1745 403137

E:  sales@haloandco.com

W:  www. haloandco.com

MIKAELLA BRIDAL PALOMA BLANCA and

Key fabrics for 2025

Paloma Blanca: charmeuse satin, handpainted Italian tulle, brocade. Mikaella Bridal: crepe, jacquard, Chantilly lace. Key embellishments

Both labels – ruffles, draped bustlines, and angled lined boning in corsets. Main silhouettes

Fit-and-flare, A-line and ballgowns. Contemporary details include gathered and box-pleated skirts.

Trends you see emerging Corseting and basque waists.

Special features

Open backs and intricate side details. Number of pieces in 2025 collection

Paloma Blanca, 16; Mikaella Bridal, 15. Number of stockists currently 35 UK, 150+ worldwide. UK size range  4–22

RRP across collection

£2,100– £2,500

Contact details for retailers wanting to make an appointment

T: +44 7881630891

E:  marie@palomablanca.com

W:  www. palomablanca.com

TANIA OLSEN MAYA BELLA from

Key fabrics for 2025

Liquid satins.

Key embellishments

3D florals and baroque pearls. Main silhouettes

Soft A-lines.

Trends you see emerging Vintage-style corsetry silhouettes. Special features

Sheer boned corsets with extended waistlines.

Number of pieces in 2025 collection 16 in the Etoile range. Number of stockists currently 400 worldwide.

UK size range  2–40

RRP across collection

£1,500

Contact details for retailers wanting to make an appointment

Southern UK – Lucy Minas

T: +44 7917 410410

W: www.mayabella.com.au

Northern UK – Phil Swift

T: +44 7984 876330

Ireland – Bill Fitzsimons fitzsimonsbilly@icloud.com

By Romantica

SHOWTIME... planning your visit

When you decide to attend a trade show it is vital for you and your team to carry out your due diligence and a degree of homework and research prior to visiting. With Harrogate coming up, Helena Cotter suggests the plan you need to have in place

Questions that need answering: Where to stay, how long for – do you need to be at a show for two or three days? Are you only able to make one day due to customer or other commitments in your boutique?

Accommodation costs should not break the bank. There are plenty of places to stay – particularly in Harrogate – which offer good quality, clean rooms and a fabulous breakfast included in the price. And all show organisers, in this country and elsewhere, do work with local agencies to offer the best accommodation deals.

Budgeting for travel and accommodation should always be included in your costings to attend a show. Alongside, of course, what will be your largest expense, your budget for gowns. Add 10% for

contingencies. There’s always a wild card dress or two, isn’t there?

Card sharp

Don’t forget to take your business cards to shows! We’ve all forgotten them over the years. Old fashioned? Maybe, but they convey perfectly who you are as a business. Ditto anything else you choose to have printed in advance of trade shows.

Taking a peek at someone’s lanyard discreetly with a mid-body glimpse doesn’t work, does it?

I’ve been caught out many times. Am sure you have, too. I liken it to being on the shop floor and trying hard not to look at the wall clock or your watch during appointments. Customers and their guests always catch you out.

You are better off asking someone who they are and introduce yourselves, too. Creating that all

important human connection works wonders.

Designers want to know who they are dealing with so preparation is key on your part. Talking the talk and walking the walk. The more professional you are with a clear business ethos and mission, the more you can make your business sparkle, the more designers are going to want to continue with or start working with you.

Trade shows are effectively your market place. They can also be a great source for networking. And let’s not forget, your mere presence at a trade show, together with your team – or anyone who works with you or has a vested interest in your business – actually sends a very clear and powerful message that you are serious about your business. And crucially, you are a success story.

My top tips

w For starters, wear comfortable shoes. Dress professionally and not starchy. Be approachable, warm, open to new ideas and fully engaged with staff and designers at any stands you visit. This should come as second nature as this behaviour is something you work to automatically with your brides and their guests.

w Take regular breaks and drink lots of water during the day(s).

w Remember to take along a notebook, pen or electronic device to record any important information and naturally, to take images of gowns you are interested in now or in the future, where applicable. It goes without saying that we never, ever bad-mouth any competition, designers or anyone else associated with this industry.

While some of the world may have lost its good manners, bridal retail and wholesale haven’t, thankfully.

w Brief your team. It may sound tedious, but it is important to prepare a list in advance of which designers you are going to visit at your chosen trade show. This will help greatly with your budget plans. It can also be shared with your team so that they have a clear idea of which stands and collections you intend to focus on.

You and your team can split up and share the workload, providing they are given clear instructions and guidance. It is very tiring and timeconsuming wandering aimlessly up and down the halls without a plan. Try to stick to it where possible.

w Once your main buying has been completed, think about a meeting with your team during a coffee break to decide if there are any designs missing which you are looking for.

You have employed the people

who work with you for good reason. They are the cream of the crop and, importantly, represent you and your business whether in store, online, on the phone or indeed accompanying you to trade shows.

If you are intending to take along your sales team or any other staff to a trade show, it’s only fair they are briefed as to what you intend to get out of the show in terms of moving your business forward.

When you wish your team to be with you, their valuable input can help with decision making when buying and giving them free rein to discuss which shapes, styles and labels your brides are looking for. And your team will know which way the wind is blowing in terms of what today’s brides are looking for. Are your brides more interested in big name labels, or small independent companies, safe dresses, out-there designs, etc? Is there something missing from your collections which you keep being asked for?

After all, any staff you employ on the shop floor are at the coal face so to speak. So why not include them, too, costs permitting? When you indicate you trust your team to help with buying and giving feedback, they will feel a huge boost and be proud to be a part of your fabulous team. I know this from first-hand experience.

It does wonders for staff morale and motivation. And, of course, your team will be able to speak confidently about new gowns coming in to your prospective customers. Win win.

w Building customer excitement and enthusiasm is a must. Half of the work when selling is creating the right buying environment prior to customers walking through the door. w Engage with your team prior to

visiting a trade show about what you are looking for in terms of where you want your business to go – it may be that you are choosing to go in a different and new direction. You may decide to cut or grow the number of suppliers and gowns you wish to offer.

w Managing relationships with industry professionals is hugely important. Keeping in touch with representatives and other people who work for different designers is crucial if you are to keep consistently ahead of the curve and ahead of any perceived competition.

After the show

A great opportunity to bond with your team and find out what they thought of the show, the exhibitors and collections of gowns and other products on offer. Brainstorming sessions after a show can highlight what worked for you all in terms of how you and your team’s expectations were met – or not –and what needs improvement to fit with your business wants and needs. This exercise can only help you all be the better prepared for the next show.

The trade show calendar isn’t confined to just the UK now. There are so many shows on offer all over the world, perhaps you are visiting one soon.

Wherever and whenever you choose to spend your hard-earned cash, I wish you all the best finding the perfect collections for your boutique.

Helena Cotter

The Helena Cotter Training Academy T: +44 (0)1582 451238 M: +44 (0)7896 944759

E: info@helenacotter.co.uk W: helenacotter.co.uk

A DAY IN THE LIFE OF KELVIN GIBBS

7:00am The morning hustle

The day kicks off with the morning routine in the Kelvin household. While my wife, Jen, gets our beautiful daughters, Olivia and Lily, ready for school, I start my day by getting myself prepared for work. Jen prepares a nutritious breakfast for the girls, which is challenging when all they want is Coco pops, and ensures they have everything they need for the day ahead.

8:00am School drop-off

I am ready to head out the door with the girls. First, it’s a quick drive to Olivia’s high school. They chat about her day ahead and any upcoming tests or projects, high school is particularly challenging for this daughter. After a quick goodbye, it’s off to Lily’s primary school. Lily, always energetic and full of questions, keeps the conversation lively, making the drive enjoyable despite the rush.

9:00am Landing at work

With the girls safely at school, I arrive at work, greeted by an inbox full of the day’s challenges. I fill my three-litre bottle of water, a staple in my day since I don’t drink coffee. This helps keep me hydrated and energised throughout the busy morning.

10:00am Team planning

Finding out how people spend their time from morning to night provides an insight into their dayto-day business life

strategies are refined, and a clear plan of action is established.

11:00am Handling inquiries and brainstorming

The phone hasn’t stopped ringing with retailer inquiries, media edits or news and updates on the exciting new order website; where has the morning gone? I spend time catching up with the team of sales reps and agents, addressing questions, resolving issues, and providing updates.

I gather my team for a daily planning session. This meeting is crucial for outlining the day’s and week’s objectives, addressing any immediate concerns, and ensuring everyone is aligned on priorities. It’s a collaborative effort where ideas are exchanged,

This period is also filled with brainstorming sessions with colleagues, discussing new ideas, and strategising on how to tackle upcoming challenges. The dynamic environment keeps me on my toes, ensuring that no two days are ever the same.

12:00 noon Midday hunger

As noon rolls around, I realise I have forgotten lunch again and start to feel hungry. Determined to hold out until 1:00 PM, I often find it difficult to resist a couple of biscuits as a guilty treat. This small indulgence helps tide me over as I continue working.

1:00pm Finally, lunch time

I grab whatever I can find, often a quick sandwich or leftovers from the night before. I head back to my desk to recheck my inbox, which is never empty. Eating while working, I manage to clear a few more emails and address urgent issues that have come up.

2:00pm Sample review session

The afternoon brings an exciting highlight: the arrival of

new samples. I gather the design and marketing teams together in the design room, where the new samples are displayed on mannequins. This room, filled with creativity and anticipation, becomes a centre of activity. With big shows coming up, it’s crucial to review and perfect these designs.

The teams and I closely examine the new samples, discussing the details, fabrics, and overall aesthetic. The energy in the room is palpable as everyone shares their thoughts and feedback. I am happy to see that the design team has nailed it again, with innovative and appealing designs that promise to make a strong impact at the upcoming shows.

3:00pm

Fine-tuning and planning

Still riding the high from the new samples, the group dives deeper into fine-tuning the designs. They discuss potential improvements, analyse the pricing, evaluate colourways, and consider fabric choices.

I love being involved in this creative process, ensuring that each piece meets the highest standards.

Meanwhile, the media team is already chasing ideas for the next shoot. I collaborate with them, brainstorming concepts and planning how to best showcase the new collection.

5:00pm Job number two – WTB Fitness

After wrapping up my work at the office, I head home briefly before transitioning to my second passion: running my functional fitness gym, WTB Fitness. Owning a gym allows me to pursue my love for fitness alongside my career in bridal fashion.

At WTB Fitness, I try to train at least five times a week, which can be challenging at 50 but is a crucial part of maintaining my physical and mental health.

As a qualified coach, I have the privilege of coaching some amazing members, including my mum, owner of Romantica, Sally. My classes at 5:00 and 6:00pm are highlights of my day, offering an opportunity to connect with the community and stay fit.  The gym helps destress and recharge for the next day in bridal.

The excitement and creative buzz in the office make this an exhilarating part of the day.

4:00pm

Weekly catch-up with US partners

It’s time for the weekly catch-up with the US partners, specifically the Mon Cheri team. I look forward to these meetings, as they foster a great collaborative working relationship.

During the call, they discuss all the exciting new developments and collections on their way. It’s always a fantastic and relieving moment when the preview of the new collections, designed by Sophia Tolli and Martin Thornburg, hits it out of the park once again.

7:00 pm Final email check

Before winding down for the evening, I do a final check of my emails, and a quick blast on the laptop, addressing any last-minute issues or important messages. And so, a day in the life of Kelvin concludes, filled with love, dedication, and a balance of work, fitness, and family. TW

spring 2025 collection ― out now

STRICTLY PRIVATE

What are the benefits of having your own private label? Sue Lovell knows all about the virtues of an own-name collection that is very much your property

The most important thing right off the bat is finding a very reliable and conscientious supplier. I think after probably eight years of being in the industry I started up my own private label, but in the early days it was very hit and miss, and finding somebody who I could absolutely trust to deliver what I wanted, rather than just accepting what they thought I wanted ,or thought they could get away with, was the key to successful collections.

Finding a supplier that you can negotiate with as well as converse with, and who understands you as well as you do them, is vital to ensuring that you get exactly what you’re ordering.

Often with a private label people will want more customisations and it’s important that you get what you’re asking for because your customer is going to want to get exactly what you have promised her.

The right partners

I found in the early days that it was very hard to get somebody I really really trusted, but perseverance paid off and constant communication proved to be the key, and I found a supplier who I absolutely loved and adored, and she worked with me so well that we quickly created new and very successful designs together; some were conceptual, so I could have my own creations made, or alternatively I would choose from their existing collections and tweak and change the original dress to make it more unique to me. This gave me a more personal angle and also allowed my brides to incorporate their own individual touches and cater to their personality.

Reliability and quality is the foundation to a successful collection. But also you need to be able to speak to somebody, and communicate well, and that isn’t always easy when the manufacturing of the gowns is on the other side of the world, and while English is not always their first language, Chinese is most definitely not the second language for many of

us. But so many of the manufacturers these days have excellent English-speaking representatives, and I always found photographs and illustrations and just being extra conscientious and diligent was the right way forward. Check and double check is the rule.

Creating your own collection is always really good fun and so satisfying to see the designs finished and completed in times scales that were usually within eight to 12 weeks, which is phenomenal, considering what times we normally have to wait for dresses. My own label could be made to order or made to measure, whichever I wanted.

Customisation and the input that a bride could have was excellent and it ensured the bride and I had a more unique and yet still controlled approach to what we were doing, to what we were creating.

It is a lengthy process though, requiring constant communication between you and the bride as well as the factory. Making sure you are 100% understanding what your customer wants and delivering that information to the factory in a way that is clear and understandable takes time, especially if a bride wants to keep changing the design – rarely is a decision made and stuck with. Be prepared for late night emails, often starting with “I was thinking...”

I also think you need to be very careful and very honest when having your own private label. I have often heard people describing their private label as unique and exclusive to their bridal boutique, which isn’t always the case, and leads to feelings of being betrayed and lied to when the bride finds her dress in another shop, under a different name, with a different label, but identical nonetheless.

If something is described as being bespoke or unique it genuinely has to be exactly that - wording and presentation of your own private label should be that this gown is from your own collection but describing it as unique when it isn’t is obviously very wrong and can lead you into huge amount of trouble .

We have created our own unique designs with

factories in China, and we’ve also created our own designs here in the UK; with my dresses made here it is obviously more costly than creating and collaborating with a manufacturer abroad, but both are exciting and creative. It’s a really thrilling prospect to market a design that is 100% your own.

Getting into it

So, if you haven’t had your own private label as of yet, where do you start?

There are a number of very very good manufacturers out there, many who will work with you to develop your own private brand. Your dresses will be labelled with your own unique logo and you can make design changes at the start for your own samples and carry those through to each repeat. Or, you can buy their collection and have them labelled up for you. You don’t want to mislead or misrepresent what it is you are delivering, I cannot state that enough.

You can have your own private label and your own private collection, but that is definitely different than being bespoke and unique. So, it’s important to establish early on which route you’re going down.

I would always suggest starting with the manufacturers existing collection, putting it out under your own label, definitely avoid using words like exclusive to your shop, because it won’t be. We have all seen many collections over the years, one designer will have a dress very very similar to another designer and any differences are very subtle. So, be careful in making too drastic changes to the original starter samples, and always be certain to make sure that your samples that you own in your store are exactly how they will be manufactured further down the line.

In terms of cost-effectiveness and profitability it really is a no brainer. Private labels are much easier to control and easier to sell in my opinion because of the customisations and the timescales as well, and you don’t have to invest in such a large collection, plus you are

obviously cutting out the middleman. Most of the designers that I’ve worked with over the years will do a minimal amount, even just two or three gowns, which is a gentle way into this market, and you can build on your own collection and your own brand without a heavy commitment upfront.

I would recommend ordering just a couple of gowns as samples to make sure that you’re very happy with the quality, the timescales, and the communication before you commit to a heavier collection. It’s far easier to walk away having spent a minimal amount on a few gowns that you know you’ll be able to at least get your money back, than to heavily commit to a collection of say 12 or 18 dresses that you’re not comfortable or completely confident in.

Spreading the word

Ultimately, having a private label is also a great way to introduce your own style and your own flare and your own vision. So many times we’ll see a design that we love but think “if only”; by having your own private label you can make “if only“ a reality. Often, I’ll look at a dress and think that it’s beautiful, but why didn’t they put buttons down the back or why haven’t they set the shoulders at a different angle because they’re not going to be very easy to alter or sit right on a bride. Little changes like that can make a difference, and with your private label you can be in complete control.

So, do your research and speak to other stores that you know have already gone down the private label route, as they will be able to tell you who they worked really well with and who they think you should avoid. There are also some brilliant smaller designers and manufacturers who will just make one or two gowns for you to repeat on, and are not looking for bigger. Ultimately, private labels are very profitable and very manageable and are genuinely excellent sellers, but they have to be marketed right and you have to be conscientious and very careful when choosing your manufacturer.

If you put the work in ahead of time it will save you much heartache and stress later on so do you research and build up a good relationship with your representative, and I would always suggest start small and then build up the quantity when you are satisfied with the quality, and as your confidence grows.

Once you are happy with your supplier, then it’s time to get your marketing head on. Sometimes, all that is required is a subtle approach - not a mass market approach, no photos are needed, they will just sell themselves when compared to other established gowns, or you may want to have a grand launch and organise a catwalk event to announce the label.

My advice is always, don’t take your eye off the ball. It’s the little details that will catch you out. So, check each order and double check.

ELIZA JANE HOWELL SHIMMER AND SHINE

We talked to Andrea Cutts of Eliza Jane Howell, who will – without question –pull in the crowds at Bridal Week Harrogate next month...as always

It was 12 years ago that design supremo Gill Harvey came together with Andrea Cutts, who had worked with Tom Bowker, one of the greatest couturiers of his generation, to launch a label like no other. The two had worked in the fashion industry for many years and known each other for decades; the partnership was a natural. Today, some 45 extremely lucky and discerning luxury boutiques carry the collection that encompasses both bridal and occasionwear.

Up until now, Andrea has focused on the major

trade exhibitions in the UK – Harrogate and The White Gallery – and showcased collections at Barcelona Bridal Fashion Week, with occasionwear featured in Paris Bridal Week. She is delighted to now be working with Daisy from White Fleur Bridal Agency who will represent the collection throughout the UK, staging her first event at The Aisle Edit on 28-29th August.

And if that is not a sufficiently packed selling schedule, Eliza Jane Howell will take to the stage at New York Fashion Week for the first time, this September.

KAREN WILLIS HOLMES

EVENINGWEAR

MORILEE

BRIDALWEAR

Gill Harvey tragically passed away in August 2022. “I miss her every day,” says Andrea. “Gill had such great taste and personal style, which was reflected in her designs. To know Gill was to love her.” Asked about the challenges of entering a new chapter, Andrea says: “Gill made it easy for me as before she died we discussed her protégée Catherine Fisher taking over Gill’s design role to ensure that her legacy could continue in safe hands.

Catherine had worked with Gill for many years as her junior designer, so the transition was relatively easy. And of course, Catherine already knew everyone in our atelier

and the way we worked. The process remains exactly the same now as when we first launched all those years ago.”

With Catherine Fisher heading the design team, the inspiration behind the brand remains the same –to design unique beaded dresses that bring together a blend of ancient techniques and new ideas, which makes the perfect gown.

And the latest collection – Crazy for You – promises no less than 24 perfect gowns, some of which will include capes. “Coloured dresses have become increasingly popular over the years,” explains Andrea,

“so we have now separated those from the bridal range. The collection, which retails from £1,800 to £3,300, is made at our atelier in India where we work with the best hand beaders in the world. Most of our designs are beaded on mesh but we are now hand beading on pure silk and French lace, too. Our sizes go from 6 to 26, but as we make all our dresses to order and to our brides to their measurements, any size is possible.”

Stockists can work with Eliza Jane Howell on an exclusive basis, depending, of course, on their location. But customers, be they brides or occasionwear seekers, will travel to realise that dream.

The company has its own boutique in London’s Connaught Village, which has been open for ten years now and showcases evening wear, the Gill Harvey Occasionwear collection and bespoke wedding gowns, and celebrity clients include Joan Collins, Sharon Stone, Marisha Wallace, Claire Sweeney and Shirley Ballas.

See the 2025 Crazy for You collection at Harrogate, 8-10 September, Stand B38

Find out more at +44 (0)207 436 2992 info@elizajanehowell.com www.elizajanehowell.com

SHOP TALK

Hearing what other retailers have to say and how their business plan is working leads to an invaluable exchange of ideas, some of which inspire change

BLUE & SIXPENCE BRIDAL

Ali Tyrer

Where: Liverpool

When opened: April 2021 Labels carried: You name it, we have it! As a samples boutique, we’re not tied into contracts with just two or three designers – we have around 500 individual gowns by dozens and dozens of designers and brands. Where do you do most of your buying?  We buy our stock from other boutiques. They will have to pay for their samples, which may or may not work for them. Often styles get discontinued quickly. We buy our gowns at a discount, which we then pass on to our brides. Typically, our brides save at least 50% compared to ordering and waiting for a gown from elsewhere. Which trade shows do you attend?  We don’t have the need to attend trade shows. We can always deal direct with small, independent suppliers if we need a specific gown. RRP range you cover? All of our gowns are massively reduced. Our brides typically save at least 50% off the RRP and often much more. We have gowns to suit all budgets, our off the peg gowns are from just £299 to £1,100. Our made-to-order gowns are also competitively priced. Whatever our brides choose, we offer up to 12 months’ interest-free payment plans. What is most in demand right nowsilhouette, fabric, embellishments? That’s tough to answer, as all brides have their own vision of their special day. I’d say we sell more A-lines than anything else – very fitted mermaid gowns seem to have lost some of their appeal! Most brides are looking for

sparkle –some more than others – and lace is a perennial favourite. Are you finding many of your brides are buying two gowns?

In the three-and-a-half years we’ve been open, only three brides have purchased two gowns. This is more of an American trend, and I think British brides are a bit more savvy! It’s worth spending that little bit more to get a gown you can wear all day and night, although we do offer many customisation options to switch up looks without breaking the bank! Do you sell occasionwear – if yes, which labels? We prefer to do one thing very well, so we focus totally on the bride.

Any idea how many of your brides are planning destination weddings? Maybe 10%. Initially, destination

weddings can seem like a ‘cheaper’ or ‘less stressful’ option, but after initial enquiries, a lot of couples are realising that there can be many drawbacks to a destination wedding. Are your brides coming in with a fixed idea of what they want?  It’s probably around 50/50. Brides tend to fall into one of two categories, they’ve either spent a long time researching online or they have no idea whatsoever.

In either case, it’s super important that our brides are listened to – we spend around ten minutes at the start of the appointment getting to know them, their ideas, their vision for their big day, and then take all of that into account to help them find their dream dress.

If you are going to Harrogate, what are you hoping to find? Inspiration! We’ll be looking for trends, ideas, pricing and availability of gowns. Although we don’t buy from many of the designers who will be showcasing, it’s always good to build relationships for the future, and to look out for gowns which will be coming our way soon!

EMMA HARTLEY BRIDALWEAR

Emma Hartley

Where: Colne, Lancashire

When opened: Valentine’s day 1998

Labels carried: Allure Bridals, Casablanca, Eddy K, Nicola Anne. Which trade shows do you attend?  Bridal Week Harrogate and designers’ own events.

RRP range you cover?

£1,400–£2,500

What is most in demand right now – silhouette, fabric, embellishments? Simple styles are in big demand with either a luxe fabric, design feature or detailing that makes the dress feel special. Slim and ball gown silhouettes are equally popular. We are still doing well with lace

dresses and mocha / champagne colours. Most of our brides are still wearing sleeveless dresses. Are you finding many of your brides are buying two gowns? Only one bride has bought two gowns this year but both from us so we were very happy the bride said yes to the dress twice!  Do you sell occasionwear – if yes, which labels? We sell bridesmaids by Rene K, a designer local to us. Many of the dresses are suitable for occasionwear.

Any idea how many of your brides are planning destination weddings? A rough estimate would be 15% of our brides are marrying abroad.

Are your brides coming in with a fixed idea of what they want? We ask our brides to send us photographs of the styles they love before their appointment but often the final choice is different to the original inspiration. I always used to think brides would fall in love with a dress they had seen featured in a magazine, website or social media and come specifically to try and buy the dress but realised very early on that it just doesn’t work that way, and most brides come in without a specific dress or style in mind.

If you are going to Harrogate, what are you hoping to find?  Yes, we are going to Harrogate and will do a thorough analysis of what shapes, styles and sizes have sold well before we go but as always we are looking to be wowed by dresses that are different to anything we currently stock.

OPUS COUTURE

Sharon McPherson

Where: Ayrshire, near Glasgow

When opened: 2003

Labels carried: Be Beautiful, Berta Couture, Enzoani, Maggie Sottero, Priveé, Pronovias, Wona.

Which trade shows do you attend?  Bridal Week Harrogate and Barcelona Bridal Fashion Week. RRP range you cover? Ready to wear from £500 through to our top range of £15,000. Most brides spend between £2,000 and £4,000.

What is most in demand right now –silhouette, fabric, embellishments?

Simple styles with light structure and leg splits, some heavier structured bodices with full skirts and pockets. Straighter silhouettes with leg splits

and overskirts are also popular right now. There is a demand for elegant sleek styles, in softer satin or mikado fabrics. Often no lace or crystal but sometimes pearl detail.

Design features most wanted are detachable sleeves, straps, sheer gloves or Bardot shoulder wraps. Alternatively, soft A-line skirts with sheer bodices, delicate sparkle and sometimes 3D lace.

Are you finding many of your brides are buying two gowns? Yes, we have quite a few. Also detachable accessories are popular, so a gown often has two different personalities that can be very different.

Do you sell occasionwear – if yes, which labels? We no longer sell occasionwear. No bridesmaids or prom, either. Just bridal.

Any idea how many of your brides are planning destination weddings?

In Scotland we have seen a slight rise in destination weddings abroad, and also in those choosing Scotland for their wedding; we have the most beautiful scenic venues.

Are your brides coming in with a fixed idea of what they want? Not really. They want to try everything on and in every salon within 100 miles. Also, they either have a 2028 date or next month date. It’s the ‘next month’ brides who want to go away and think about it.

If you are going to Harrogate, what are you hoping to find?  New fresh fashion-forward designs from our good tried-and-tested reliable suppliers; fewer minimums and better mark ups for retailers.

TDR BRIDAL

Rebecca Baddeley

Where: Halesowen, W Midlands

When opened: 2006

Labels carried: Abella, Allure Bridals, Allure Couture, Casablanca, Ellis Bridals, Élysée, Enzoani, Étoile, Evie Young, Josephine Scott, Justin Alexander, Justin Alexander Signature, Lillian West, Madi Lane, Madison James, Monreal, Morilee, Pen Liv, Rebecca Ingram, Rillianse, Ronald Joyce, Sassi Holford, Sottero & Midgley, Wilderly. Which trade shows do you attend?  Bridal Week Harrogate.

RRP range you cover? From £900 to £4,500+. What is most in demand right now – silhouette, fabric, embellishments? At TDR Bridal, we stock over 600 wedding dresses of all shapes, styles, and designs. This extensive selection enables our brides to explore and try on a variety of options to find their perfect dress.

Currently, we are observing several key trends that are highly sought-after among our brides: Structured corset bodice with exposed boning: This style is particularly popular for its ability to provide excellent support while beautifully highlighting the bride’s figure. The structured corset bodice accentuates the waist and creates a flattering silhouette, making it a top choice for many brides.

Fabrics: Luxurious mikado and satin: These fabrics are always timeless classics, embodying elegance and sophistication and allowing a bride to accessorise – adding a lace veil or belt to make the dress totally unique.

Floral appliqués: Floral appliqués are favoured for adding dimension and a whimsical, romantic feel to a gown. They can range from subtle to bold, catering to different tastes.

By providing a wide variety of these popular elements, TDR Bridal ensures that every bride can find a dress that aligns with current trends while fitting her personal style and vision for her special day.

Are you finding many of your brides are buying two gowns? Many are embracing the trend of a classic gown for the ceremony and a playful number for the evening reception, often featuring glamorous details like sparkles, feathers, and even a shorter hemline.

Do you sell occasionwear? No. Any idea how many of your brides are planning destination weddings? We do have quite a few brides planning a destination wedding or elopements abroad. Our beautiful stylist Sofia got married in Las Vegas last year.

Are your brides coming in with a fixed idea of what they want?  Every bride is unique. Some arrive with a precise vision of their dream dress, while others enjoy exploring various styles. We’ve seen brides find “the one” after trying just two dresses, while others love the journey of trying on ten or more.

Our full wedding dress collection is available on our website, providing brides with a preview of prices and styles. When a bride books an appointment with TDR, she gains access to a personal client portal. Here, she can find favourite dresses and refine her preferences, ensuring a more focused and enjoyable in-store experience.

If you are going to Harrogate, what are you hoping to find?  We will be looking to add new and exciting dresses to our collection as well as new accessories.

COUTURE FASHION GROUP

COUTURE FASHION GROUP

IN CONVERSATION Victoria Woodley

Harrogate will see the opening of a new chapter for Victoria Woodley, one of the best known and admired personalities in bridal, as she launches her new independent venture, The Bespoke Bridal Agency

WT How many years have you seen in bridal?

VW I am in my 31st year! I started in retail @ Berkertex Brides, then moved into wholesale with Rena Koh, where I stayed from 1996 to 2002, before joining JLM Couture in 2002 and worked with the group until 2011 when I moved to Kenneth Winston in 2011 and stayed there to date.

WT What are the biggest changes you have seen in the marketplace over those decades?

VW I think social media has changed everything! When I started in bridal all advertising was done in magazines, everything was in print. Now there is very little print left that is directed at consumers, and in order to reach

brides, a strong and dedicated social media campaign is crucial. Brides want to be able to Instagram every part of their planning and wedding experience.

I also think that brides are wanting more and more today. They expect an experience in store and this puts a lot of pressure on the retailer – not only the time this takes and the hours they are expected to open but in providing extras such as accommodating large groups and providing refreshments. And all this in an appointment that does not guarantee a sale!

I strongly believe that the service offered by suppliers absolutley needs to meet the increasing demands placed on the stores.

ARIAMO LIGHT

WT Why are you changing course now?

VW My new career is the result of the USA owners of PLBG decision to retire and close the company. It came as a shock, and it really saddened me. However, I am proud of the way the business has gone through the final stages and that we gave our retailers notice to place final orders and shipped everything outstanding. It has been a lot of fun working with the amazing team we had and the fabulous retailers we worked with. I have great memories that I will cherish.

WT When you decided to go from safe employed person to out there with all the challenges, did you have a list of priorities regarding the brands you would take on?

VW I really wasn’t sure that I wanted to stay in bridal and looked at other options but very quickly realised that this industry sucks you in and doesn’t let you out! I wanted to be a primary school teacher until I got a Saturday job at Berkertex!

I decided to start my own agency as I wanted to be in control of my future and work with brands that have a clear vision of the future of the industry and be ready and willing to work hard with me to make sure we are always offering the best possible product at the best price with fantastic customer service.

WT How different will your life be now?

VW Very different! Monday to Friday 9-5 won’t be my reality! I am looking forward to the new challenge and finding what my new normal is. I will be offering my phone number to all my retailers so that I can be contacted when they need me. Stores do not open 9-5 Monday to Friday so I want to be available on evenings and weekends. If there is a question or query regarding one of my dresses, a quick answer at the time of an appointment could be the difference between closing the sale and getting that ‘yes’ and the bride walking out of the store.

It will be a big change to my family as I will be working from my home office, so will be there to make sure the youngest is actually doing his homework! I think my beautiful eight-month-old border collie puppy will sadly no longer be free to run around the Kenneth Winston warehouse!

WT The brands you have taken on – what made each stand out in your portfolio – planning process?

VW I wanted to focus on European labels – not only is this a different vibe for me, but it is the only way to be sustainable (as much as a single wear garment can be!). I wanted to work with a design house that is focused on providing top quality dresses with an ethical and

sustainable ethos.

Ariamo first caught my eye on social media. That they really understood the importance of social media and produced stunning images that are exactly right for the modern, sassy bride captured my attention. And Couture Fashion Group stood out as its all-women team concentrate on those key values that are so important today.

WT Tell us more about the two labels?

VW Couture Fashion Group, that I am introducing into the UK, is a sustainable Private Label collection made in Poland that carries the stockist’s logo on the labels. There are 62 design changes available, of which 31 are free so a retailer can create their own range from the many options available. If you want to get a good idea of the brand personality, check out www.couturefashiongroup.com

The other collection I am launching is Ariamo Bridal. Do visit www.ariamobridal.com to get a feel for this exciting brand that includes Ariamo Light, which is all about airy gowns that are elegant and minimalist, and Ariamo Boho that will appeal to brides who want to emphasise their individuality.

The collections are designed and manufactured in The Ukraine, and thanks to a trade agreement there are no import duty charges to pay.

WT Where will you be showing those labels?

VW For the UK market we are launching at Harrogate Bridal Week 8–10 September. Both labels show at all the major international markets.

WT Your views of the current trade events and what you would like to see moving forward?

VW I think the trade show market is so difficult at the moment, they are so expensive to attend but I still think they have a place in the industry. I would love to see a united industry with as many showing at the same place at the same time as possible!

WT How many retailers are you looking for?

VW I don’t have a number in my head, I really want to work with like-minded stores who love the industry and understand the quality and design features of the collections. I have been lucky enough to work with some amazing stores in my bridal career and I am looking forward to continuing with them and finding new relationships.

WT Will you be offering retailers exclusivity - and if yes, how will it work?

VW There will be exclusivity offered for both brands but I have never thought it is as simple as just putting a

mile radius as a policy. It depends on where the store is and the population in the area. I do not see the point in having stores too close together as it creates bad feelings, not only between the wholesaler and the retailer, but also between the retailers themselves.

WT Will you have a showroom and will you be visiting potential stockists?

VW At the moment I will not have a showroom but there is the scope for this in my future plans. I would love to visit stores with the collections to show them how good the quality is and to have the chance to discuss the collections in person so they can fall in love with them as I have.

WT How are you planning to promote those labelsand to support your stockists?

VW - I have insisted on doing my own customer service as I want to be more to our retailers than just an agent. I think it is really important to be in touch and to understand each store’s needs.

- My contact number will be made available to be contacted on whenever the store needs me, including evenings and weekends.

- Designer events will be available to stockists.

- Ariamo offers all the images and videos to stores for their own use and a huge investment will be made

online promoting the label.

- Couture Fashion Group is different as the promotion is about the store’s collection and not a designer. However, we offer training programmess weekly and a full design service on any dress.

WT Anyone working with you?

VW Only unpaid volunteers, otherwise known as my husband and children!

WT Any advice to retailers today – many of whom are having a bit of a rough time?

VW Bridal has been unquestionably tough since Covid but I truly believe it will pick back up again. Couples will still get married and be intent on having the best experience possible... and they’ll be sharing those experiences on social media – including the dress search and dress choice, so retailers need to be active on the key platforms, too.

I personally think girls are far more interested in the experience they get from a store than the label of the dress they are purchasing, so really invest in promoting yourselves.

ARIAMO BOHO

And now for something quite different...

Showing at Harrogate - 8-10 September – for the first time is an innovative Australian brand that is raising awareness of the importance of seeking alternatives. Nikki Atkinson of Horrocks Vale Collections talks fabrics...and the unexpected

Launched in September 2022, Horrocks Vale Collections is revolutionising the bridal industry with its unique and luxurious bridal gowns made from – wait for it – Merino Wool. At first glance, you might never guess that these stunning gowns are crafted from wool, but that’s exactly what sets them apart. Combining elegance with sustainability, Nikki offers brides a chance to wear something truly special on their big day.

“With over 25 years of experience in bridal design,

I have dedicated my career to creating beautiful, memorable wedding gowns,” explains Nikki. “In 2003, I sold my co-owned bridal business to marry my farmer, Dallas, an Australian Merino sheep breeder. We now live on his family’s breathtaking 11,000-acre property, Horrocks Vale, which is adorned with rolling hills and picturesque gum trees. My love for designing bridal gowns never faded, and seeing the sheep daily only deepened my admiration for wool as a material.

“Designing bridal gowns has always been my passion,

KAREN WILLIS HOLMES

THE PERFECT PLACE

Nikki Atkinson walks the family land where sheep are her local suppliers

HORROCKS VALE COLLECTIONS

and my love for wool has been a constant companion throughout my journey. Marrying Dallas not only brought me closer to the source of this exquisite fibre, but also inspired me to combine my two loves: bridal fashion and Merino Wool. Two years ago, my dream became a reality when I discovered the perfect Australian Merino Wool fabric, leading to the creation of Horrocks Vale Collections. My vision was to demonstrate that wool wedding dresses could be as beautiful and diverse as those made from traditional materials.”

The birth of Horrocks Vale Collections marked the beginning of a new era in bridal fashion. The gowns are made from luxurious Australian Merino Wool, known for its softness, durability, and sustainability. “The design process involves pairing this incredible fibre with intricate beading, delicate lace, and other embellishments to create gowns that are both traditional and innovative,” says Nikki. The result is a collection that challenges conventional bridal fashion norms and showcases the versatility of wool.

Sustainability and Innovation

One of the core values of Horrocks Vale Collections is sustainability. Wool is a natural, biodegradable fibre, making it an eco-friendly choice for brides who care about the environment. To illustrate the point, King Charles once conducted an experiment by burying a wool jumper and a polyester jumper in his garden. Six months later, the wool jumper had nearly disintegrated, while the polyester one remained intact. This experiment underscores the significant environmental impact of

choosing wool over synthetic materials. Horrocks Vale Collections is proud to be at the forefront of this sustainable bridal fashion revolution.

Customer Testimonials and Success Stories

Nikki tells us that the response to Horrocks Vale Collections has been overwhelmingly positive. “Brides who have chosen our gowns often share their delight in wearing something so unique and sustainable on their special day.

“One bride remarked: ‘I never imagined a wool wedding dress could be so elegant and comfortable. It felt amazing to wear something that was not only beautiful but also environmentally friendly.’ Our gowns have also been featured in various bridal magazines and have received accolades for their innovative approach to bridal fashion.”

Horrocks Vale Collections, which will take to the stage in the fashion shows at Harrogate, offers brides the opportunity to wear gowns that are both luxurious and sustainable. “By choosing Australian Merino Wool, we are not only providing a unique bridal fashion experience but also contributing to a more sustainable future. We invite retailers to explore our collection and discover the beauty and elegance of wool bridal gowns.”

Horrocks Vale Collections info@horrocksvale.com www.horrocksvale.com/ Instagram HVC

BEHIND THE SCENES: BUILDING GET WED

Rebecca Brennan-Brown, founder of the Get Wed planning initiative, talked to us about her concept, its development, and what she has learned that could be of value to others building their own businesses

Iblame J-Lo, Martha Stewart, and every wedding planner you’ve ever seen in a film wearing heels and a headset. I blame them for making wedding planning seem like the most glamorous, airy, demanding job you’ve ever seen. Often referred to as a job for bored housewives, wedding planning is perceived as light, girly and desirable. But I never wanted it to be that. I wanted it to be about seamless organisation, unbelievably fun celebrations, and a sustainable, serious business.

Let me introduce myself. I’m Rebecca Brennan-Brown of Get Wed. We plan about 35 weddings a year with our team of full-time staff, and we’re based in London. But it hasn’t always been like this.

I left my job in 2019 to start Get Wed, which was initially called ‘Rebecca Brennan-Brown’ (it had many other names before I eventually settled on this not-socreative option).

I’d been planning weddings on the side since 2014 while working my corporate job, an experience I’d recommend to anyone. While not always the most interesting, corporate events will teach you how to run an award show for 900 people with military precision. I was leaving my job as Creative Director of an agency in London that I co-owned, full of passion and ready to start the business I’d always wanted.

I started small – really small. For my first full planning job, I charged £900 and thought how could I ever need more money than this? The couple had the same names as me and my partner so I saw it as a sign. And that’s how it went for nearly a year. Scraping by, £900 here, £500 there, and my partner promised to get us a curry every time I confirmed a job. I was advertising on Hitched and questionable platforms like Bark, but it paid the bills. And then suddenly, there were no more curries.

At the standstill

22nd February 2020, unbeknown to me, would be my last job for 18 months. As a director of a limited company, I had no support so we survived on my partner’s furlough

pay and I took a deposit every now and then. I can’t even begin to describe what it’s like to have your entire livelihood taken away from you with absolutely no certainty of when it would end, although I’m sure many of you reading this can relate.

I had couples for whom we planned five weddings, one of which was cancelled the day before it was due to happen. It got to the point where I stopped planning. I’d wait until two months before a wedding date, and then we’d pull everything together. All my couples and I had completely run out of faith.

But all the while, we kept going. I never charged anyone an extra penny. Eventually, restrictions lifted and everyone got married. It taught me that everything is always fine in the end. And if it’s not fine, it’s not the end. I strongly live by that saying now. No problem is too big, it’s always fine eventually.

When I started the business, I wanted to make sure the brand filled a gap in the market. There are lots of incredible, talented planners who specialise in design, and there are a lot of planners who do ‘fun weddings’ that look like kids’ parties. I wanted to be in the middle and add a touch of that meticulous corporate planning.

I absolutely drowned myself in marketing podcasts and genned up on the latest Instagram trends, constantly seeking ways to make more money from less. I did my own SEO, designed and printed my own leaflets, and looked for the ‘journorequest’ hashtags on Twitter every day in an attempt to do my own PR.

Realising that dream

“Different things work for different businesses. It all depends on your branding, your brand voice, your market positioning, and who you’re trying to reach.”

Fast forward a few years and the team is delivering the most fun and stylish weddings. Things look a bit different now, too. There are four of us, we have a PR agency, accountants, we spend a silly amount of money on Google and Instagram ads, and outsource our SEO. I reached the limit of what a podcast could teach me and instead opted for a business and marketing degree one October when the wedding season had finished and I was bored within two weeks. Admittedly, this is a pretty rogue step to take but the pursuit of always learning has allowed us to innovate and keep the business moving forward.

I wanted this to shine through in everything we do, and if you look at our Google reviews, one of the most used words is ‘calm’. Planners are often branded with a dictatorial brush, and while I will hold you to your professional responsibilities, I’ll work with you to find the best solutions in a friendly manner. It’s a shame planners have such a bad reputation, I often find myself having to change people’s minds on me before they’ve even met me. Classic case of judging a book by its cover.

Getting started... restarted

Come July 2021, I’d managed to build up a steady income from bookings and had decided it would be a lot less stressful if I employed someone. Having a team has always been an aspiration of mine, so I was excited to hire my first employee who is still with me today.

I’ve always let my decisions be guided by a cash flow spreadsheet and a healthy amount of risk. I probably shouldn’t have hired her – if you’d have asked any bank manager they’d probably have said no – but it gave me the motivation to find the money. I had two salaries to pay now so the work had to come from somewhere. You just have to trust yourself to make it work. The first employee is a big step; it feels huge. The second and third are much easier.

The wedding industry is often made up of one-man bands, and I always wanted to have a business with a big impact, one that didn’t need me to be seen everywhere in ten years. Since COVID, we’ve seen how the industry has peaks and troughs. A lot of people would tell you the industry is having a trough right now, and I’d agree. While we’re not struggling for business, the amount of money and effort we’re having to inject is extreme in comparison to this time last year. I’m a firm believer in spending money to make money as you can probably tell, and ads really work for us.

A lot of people get disheartened about a photographer who has a friend who saw no benefit from Google ads and therefore don’t try it. Different things work for different businesses. It all depends on your branding, your brand voice, your market positioning, who you’re trying to reach, what you’re hoping to charge, and a whole host of other things.

My biggest piece of advice is to treat it all like a scientific experiment. Test, record the data and tweak. That’s all we’ve ever done and we’re now in a place where we know exactly what an enquiry costs us, exactly what a follower costs, and how many jobs we have to do a year to break even.

We’ll keep marketing, moving and tweaking to continue to work with incredible people, both supplier and client side. While J-Lo has made this job look incredibly glamorous, it’s a lot of graft. It’s not all flowers and tablecloths, but I wouldn’t have it any other way.

• No minimum order quantities

• No surcharge for plus-size orders

• Immediate hanging stock of best sellers

• Easy low-cost modifications

• World-class customer service

• 60 years of industry experience

• Flexible payment plans available Contact: Michelle Blackburn

Purchase 5 styles and get 1 FREE

Purchase 10 styles and get 2 FREE

Purchase 15 styles and get 3 FREE etc.

PETA’S PLACE

Taking a bow, any shape, any size, anywhere, and you’re right up there, on trend and keeping fashionforward brides very, very happy indeed

Let’s be honest, in the UK when we meet up after the slightly awkward air kiss, the opening topic of conversation is usually the weather. We dive straight in, after the initial “how are you” enquiry, to the weather – for us it’s always too hot, too cold, the rain is too wet or heavy, not to mention our surprise in winter when it snows and our trains stop, our roads get blocked, we skid off landing in ditches and the country comes to a standstill.

And when it’s too hot we are unprepared – train tracks buckle, we drink too much, wear too little clothing in the City (don’t get me started on bare-chested men roaming the streets of Hackney in

Peta is tied up

shorts and women wearing crop tops and short skirts that at a push could pass as acceptable on a remote beach but not Oxford Circus), we can’t think straight, and we’re are really surprised that air-conditioning isn’t available everywhere. Shock horror!

So, being a brave soldier, or maybe I just like living on the edge, I persuaded two different clients to shoot outside, on location, in July. I constantly kept checking the weather forecast that said thunder and sun. How do they get it so wrong? It’s a good job we didn’t cancel after checking with the Met Office’s site.

Both shoots were not very far from where the team and I are based in East London, roughly 60 miles away, but you always have to factor in the M25 and add on a couple of hours. Both shoots were extremely special. Why should a journey of just over an hour turn into a three-hour one?

Both locations were fantastic but the weather! How the models on those shoots didn’t pass out or have a touch of the unnecessaries due to heat was amazing – in one venue the thermometer read 42 degrees; not good in a giant tulle skirt.

After a few hot days, my bridal brain started to turn towards Autumn, which means Harrogate. Actually, I was trying to book a few holidays and make sure that my dates don’t clash and I started to think about all the key trends – let’s call them new directions – bridal may take on. I’m glad to see from all the previews I’ve had of new lines that bows abound. I’ve always been a great lover of them. Nothing I liked better as a small child than having a ponytail with a large bow, (basically because I had very thin hair and a big bow seem to bulk up the ponytail a bit, giving it an extra bit of bounce) and having a big bow on the back of a dress. Yes, it was a very girly stage I went through, but bliss. Bow magic has never really left me, so as soon as I see a dress with a large bow, something in my brain resonates. I’m in a happy place.

The big news is the short dress is back. I first thought it was just a post Covid thing, brides just super keen to wed and be a bit different, but now more and more designers are going short as part of their collections, so we are seeing short being worn not just for a civil ceremony but being

bought as a second dress. Hurrah! To some, the short second dress is turning into a must-have, and some of the most fun short dresses at the moment have bows and if they don’t, then add one!

Be on the lookout for Bae Moments, Kelsey Rose and Watters for short dresses with big bows added; it’s just about elevating something simple and making it instantly bridal, and turning it into wedding magic.

Justin Alexander does a wonderful combo, which is perfect for that

SHOULDER BOW

much-loved two-for-one look – go for the bow for the ceremony and take it off for a simple evening look. It’s all about making a statement without it being too fashion.

And there’s nothing wrong with having a simple bow as a fastening device! We’ve been doing it since we first started wearing clothes, so why have a knot when you can upgrade and turn it into a bow? Whoever tied the first bow was really on to something!

What’s interesting about the bow is that even though it is functional by

definition, it often reads as decorative because of the way it looks. As fabric improved, the bow is no longer just utility and has become purely aesthetic. Taking it further, then why have a small bow when you can have a giant one?

Looking on TikTok (yes, I was being brave and went on there), bows are everywhere and as with all trends on there – which are usually over before you’ve fully grasped it was a trend – is still going strong. I’m not suggesting that we will see bridesto-be following Simone Rocha’s show

ELLIS BRIDALS

IVAN YOUNG

JUSTIN ALEXANDER

MIA BELLA

OGADENIA COUTURE

SOFT BOW

last year wearing over – sized croc s and tiny ribbon bows that are stuck on cheeks, or that we turn into budding Margaret Thatchers with pussycat bows. Remember them?

I’m just flagging up when you see a look on couture catwalks like Prada, Balmain, and for me the holy grail which is Chanel, you know the bow is becoming a staple more than a trend.

One of the great exponents of the bow bridal-wise has been Jesus Peiro whose cleverly woven bows feature in their collections in all different ways –from a full on big bow on the back, to neat crisp one at the bottom of straps.

Another lover of the bows is our own Kate Halfpenny. It’s been one of her signature looks; she creates them to go on the head, the shoulder, on a jacket. My favourite is the oversized bow as a shoulder and back detail; got to love her bow devotion.

For more bow-t-full collections look at Ellis Bridals, Alan Hannah and Nieve, not to mention Wona Couture, Eva Lendel, and Ines di Santo who all celebrate the giant bow.

In Barcelona Bridal Week just about every designer who showed had a bow somewhere in their collection, including on headpieces and bags; by

adding a diamanté bow to a baroque pearl you get the perfect earring.

For the bow phobic or if you’re not that committed to the now style, think accessories, a simple ponytail looks fantastic with a large hair bow, it’s perfect for the ”bow-ho bride”.

Shoe bows add an extra touch of romance. I know that sounds ridiculous, but there is something very romantic about a bow on a shoe; think Bella Belle, Harriet Wilde and of course, much loved by the fashion forward, the shoe for the past couple of years by Loeffler Randall with that chunky heel and soft fabric.

ELLIS BRIDALS

JESUS

HALFPENNY

SHORT

BY WATTERS

ACCESSORIES

BOW-TIED

It is easy to style a dress with sometimes larger-than-life accessories for pictures, windows and for the runway, but they don’t always translate into real bridal looks. A bow, however, is transformative, whereever it is used, so, if you can’t tie one instinctively, practice.

• Make the sash length equal on each side.

• Cross one side over the other side.

• Make a basic knot.

• Make a loop with the right side

• Wrap left side around right side

• Pull left side through the small opening

• Make your second loop by pulling the leftside through the opening until it forms a loop. Pull until both loops are the same size.

• Adjust and finish by pulling the loops until they are even, and the knot is snug.

JESUS PEIRO

LITTLE BOW

GIAMBATTISTA VALLI

EVA LENDEL

CAROLINE CASTIGLIANO INDIEBRIDE

SASSI HOLFORD

JESUS PEIRO

YOLAN CRIS

YOORA STUDIO

Variety is the spice of life

The 2025 collections in the impressive seven-label portfolio of Netherlands design house Très Chic Bridal Wear send out a clear message to retailers that choice is essential to success in bridal today

In the world of weddings, no two brides are the same. With individuality taking centre stage, brides today are looking for something beyond the traditional. They want their dress to reflect not just the beauty of the occasion, but also their own personality.

Très Chic Bridal Wear has embraced this shift, offering a fresh and diverse 2025 collection of collections that caters to every bride’s dream, beautifully.

Understanding that today’s bride seeks a combination of comfort, style, and originality, Très Chic has introduced new fabrics, including a wonderful stretch mikado – a soft, lightweight fabric that enhances any silhouette. The brilliance of this fabric lies in its ability to create a flawless, flattering shape, ensuring that every bride feels her most confident and comfortable on her big day.

In addition to stretch mikado, Très Chic has expanded

AVEC AMOUR

BRINKMAN

JUBILEE

MADE TO LOVE

MISS EMILY

PURE

its offerings to include other luxurious, non-tulle fabrics like chiffon, which drapes beautifully and adds an ethereal touch to any gown.

And for those brides who’ve always dreamed of being a princess, the Très Chic’s 2025 range features magical ballgowns. With layers of exquisite fabric and regal designs, these gowns are perfect for the bride who wants to live out her long-considered fairy tale on her wedding day.

“At Très Chic, we understand that today’s brides are looking for more than just a beautiful dress – they’re looking for something that speaks of who they are,” says Rolf Kuipers, Managing Director/CEO of Très Chic Bridal Wear. “This collection came together because we understand the need to respond to the evolving tastes of today’s brides.”

Following the belief that variety truly is the spice of life, the collections from this specialist brand offer amazing choices, with options that cater to every personality, personal taste, dream, and budget. And that, as every retailer knows, is what makes the difference in demand.

THE PORTFOLIO

AVEC AMOUR

The message: “You’re going to fall in love again... with affordable elegance.”

The personality: Elegant styles, at a highly attractive opening price point.

Target consumer: The budget-conscious bride who wants stylish good looks.

TRÈS

CHIC

The message: “Classically beautiful and wonderfully romantic.”

The personality: Traditional, quintessential, elegance.

Target consumer: The bride looking for that exceptional dream dress.

MISS EMILY

The message: “Size is not just a number; perfection is in every turn.”

The personality: Contemporary and elegant plus-size collection (also available in all sizes).

Target consumer: The bride who is proud of her curves, and looking for truly flattering lines and great detailing.

MADE

TO LOVE

The message: “Fulfilling dreams... stunning gowns that are also affordable.”

The personality: Diverse, modern, with the best of traditional details.

Target consumer: The bride who wants real choice.

BRINKMAN

The message: “Inspired design that is utterly romantic.”

The personality: From contemporary takes on vintage to urban boho chic.

Target consumer: The bride who chooses to get married her way.

PURE

The message: “For the pure thrill of being seductively beautiful.”

The personality: Luxurious, elegant and glamorous.

Target consumer: The bride who wants it all.

JUBILEE COLLECTION

The message: “Happy ever after is just the beginning.”

The personality: Traditional, dreamy, princess, fairy tale.

Très Chic Brdal info@treschicbridalwear.com www.treschicbridalwear.com Bridal Week Harrogate M26

Target consumer: The true romantic T W

TRÈS CHIC

THE HELENA COTTER TRAINING ACADEMY

SALES TRAINING COURSES INCLUDE

aIn-house training days

aOnline training courses

aLive chat mini courses

aBuild your own sales training course to suit your needs

CONSULTANCY SERVICES INCLUDE

aDirector mentoring aManagement development aEffective team work

aOne to one coaching aFREE ongoing business

"Helena will always go above and beyond for her clients and is happy to give advice on any situation, however unusual. This, in our view, sets her apart from others within the industry. We cannot recommend her enough.”

Joe Billington, The Bridal Emporium, Exeter

Celebrating Excellence: RBA 2024 Awards

The Retail Bridalwear Association (RBA) is gearing up for its highly anticipated 2024 awards ceremony, where the best and brightest in the bridalwear industry will be celebrated for their outstanding achievements.

The RBA is dedicated to promoting excellence in the bridal retail industry, and has been hosting these awards for many years now, and each year the event grows in popularity and prestige. Despite Covid trying to keep us away, we were back with a bang last year and oh what a night it was. A complete sell out!

The 2024 RBA awards will be held at The Old Swan Hotel in Harrogate on Monday 9 September, with business professionals, designers, and retailers from across the UK coming together to celebrate the creativity, innovation, and talent within the bridalwear industry. This year, the RBA has received an unprecedented number of nominations, meaning

we have increased each category to include five finalists instead of three, making the competition fierce and the excitement palpable.

We kick off the night with a Champagne reception, which this year is sponsored by Essense of Australia. Then it is on to a delicious hot buffet so we are all fuelled up and ready for the night of dancing and fun ahead. We also have the selfie pod back this year, which always goes down well.

And let’s not forget our hugely popular luxury prize raffle; attendees can buy their raffle tickets on the door as they arrive, and the prizes range from designer handbags, purses and perfume to electronics. You have to be there to enter the raffle and join our list of lucky raffle prize winners.

The Awards categories

One of the most exciting aspects of the RBA Awards is the range of categories that will be honoured. From Most Inspirational RBA Bridal Boutique to Best Bridal Designer/ Supplier, there are awards up for grabs in every sector of the world of bridalwear. Sponsors for the event include some of the biggest names in the industry, such as Essense of Australia, Maggie Sottero, and Mori Lee, all of whom are eager to support and celebrate the talented individuals and companies that are shaping the future of bridal fashion.

You can see all our fabulous sponsors on the RBA website and the RBA is always so grateful for their continuing support.

THE FINALISTS

Best Bridal Supplier under £3k

Essense of Australia

Eva Lendel

Justin Alexander

Maggie Sottero

Mori Lee

Best Bridal Supplier over £3k Enzoani

Martina Liana

Milla Nova

Rosa Clara

Sottero & Midgley

Best Occasionwear Supplier

Condici

John Charles

Linea Raffaelli

Veni Infantino

Veromia

Best Bridesmaid/Prom Supplier

Dessy

Kelsey Rose

Mori Lee

Sorella Vita

Watters

Best Bridal Supplier Team Member

Jen Eadie, Essense of Australia

Kirsty Olsberg, Maggie Sottero

Lucy Carter, Essense

Mark Hewitt, Essense

Steve Tomkins, Mori Lee

Best Bridal Accessories Supplier

Arianna

Ivory & Co

Jupon

Richard Designs

Twilight Designs

Best Bridal Supplier Customer Service

Essense of Australia

Justin Alexander

Madi Lane

Maggie Sottero

Mori Lee

Best Social Media for Supplier

Essense of Australia

Justin Alexander

Madi Lane

Maggie Sottero

Milla Nova

Most Inspirational RBA Boutique

Bijoux Bridal

Creatiques

Serendipity Brides

Wedding Belles of Four Oaks

The Wedding Shop

Best Social Media for RBA Boutique

All About Eve

Bijoux Bridal

Serendipity Brides

Wedding Belles of Four Oaks

The Wedding Shop

Best Branding for RBA Boutique

Belissima Weddings

Bijoux Bridal

Laura May Bridal

Serendipity Brides

The Wedding Shop

Special Recognition / Chair’s Award for RBA Team Member

Heather Mclean at Anne Priscilla Tatiana at Bride to Be Lorraine at Frilly Frocks

Amy Jones at Laura May Bridal

Jennifer Mc Shane at Natalie Ann Brides

The RBA Awards event promises to be a night to remember, filled with glitz, glamour, and celebration. Whether you’re an industry veteran or a newcomer looking to make your mark, this event is not to be missed.

So get the date and details into your calendars and get ready to raise a glass to the best and brightest in the world of bridalwear.

Tickets are now on sale on our website and at this link https://www.eventbrite.co.uk/ e/927235405057?aff=oddtdtcreator

www.rbaltd.org.uk info@rbaltd.org.uk

Does your website need updating?

First things first. Does it need a little tweak here and there or a complete rebuild and start again? Experts say websites should ideally be overhauled every two years, finances permitting. Helena Cotter goes online

Does your website represent your business and your unique brand identity in the fullest sense in terms of layout, colour schemes, imagery and information? Is your website visually appealing? Do the wedding dresses look fabulous? Is there a good response to your website from your potential customers? Does your target audience feel reassured when looking at your website? Is your website compatible with all forms of technological engagement?

These are the legitimate questions to ask yourself when evaluating the level of investment you are prepared to put into your website, should you wish to and should your website need it.

What is the purpose of having a website?

For bridal retailers, your website is effectively your shop window online. It is, more often that not, the first port of call on the internet, where you set your stall out, so to speak, and where your prospective customers will look prior to deciding whether or not to visit your bricks and mortar premises.

You’ll have seconds to impress your customers when they look at your website, which is why it is important to keep the content new,

relevant, punchy and succinct. Information overload is in full swing in the 21st century so keep it brief, to the point and engaging otherwise your customers may switch off.

As the old saying goes, you never get a second chance to make a good first impression. As true today as always.

When you analyse the data, if the balance between views and sales conversions doesn’t match within reason, it could be time to revamp your website. It may be the message you wish to portray simply isn’t getting through to your customers.

A good example of this is if you are not speaking your customers language. When we think about our wardrobes – clothing and shoes – do we still wear what we wore 20 years ago? Probably not, because designs, fashions and trends change. So, too, do websites. Customers want to see something new.

Any staff you employ will be able to give you feedback during a brainstorming session about where they feel the website may need attention. More often than not, changes can be made relatively economically or are, happily, free. Customer feedback is also very important. Give your customers every opportunity to speak to you

about their experience generally, and of course how well they feel your website engaged with them. Did it speak to them?

Website content and announcements

You’ll need your website to be effective and impactful from the get go. Websites often can be neglected because so many people are focused solely on social media. I understand this as social media is so quick to get the messages out there, but taking your time and updating your website may prove to be very fruitful.

The simple truth is websites are often not updated regularly or at all. Stale news about sales or other information from eons ago, old stories, etc are not exciting and could alienate your customers. Stagnant information does not appeal.

From a technology perspective, Google will always want fresh updated content on your website to keep you at the forefront of their SEO.

Google can be exceedingly fickle and is a very hungry animal. So, not updating your content will mean you are in with less of a chance of capturing customers’ attention, pushing your website further down the list and thereby lessening the opportunity to get that bride through

the door.

In the world we live in today, attention spans have shrunk. We are constantly looking for the next big thing, the next new thing. In order to keep up with demand, you’ll need to ensure your website is regularly updated with relevant and exciting content.

Being seen, getting noticed

When you update your content, you are spreading awareness across all forms of technology whether on a phone, laptop or any other device. Wherever your customers look, you’ll be there.

You’ll be seen as an industry leader, a knowledgable bridal retailer who can be trusted, and this is where customers start to warm to you and will want to come along to your premises to experience all you offer.

You’ll also increase traffic to your website. Word of your business will spread quickly and easily. Distinguishing yourself from anything your perceived competition offers (or doesn’t offer) is a powerful selling tool.

Never underestimate your website’s ability to generate business; how your content can help turn enquiries into sales.

Avoid relying solely on social media. Your customers have become much more precise and that is what

we all need to be, too. The bulk of your customers spend a great deal of time online and are going to be quite discerning when it comes to where they decide to spend their hardearned cash.

What to announce

Update information such as new wedding dress label launches, trunks show, sales, blog posts, video content, articles, features, real life brides stories, reviews, company information – where applicable, industry information, news, etc.

An ‘about us’ page where customers can learn more about you adds value, as does ‘meet the team’ information because consumers love a back story. This also helps when trying to break the ice and build a professional relationship with customers. A good chunk of the hard work has been done already.

Remember, customers will buy you before they ever buy your dresses. Any preparation you do now, prior to them walking through your boutique door, will bring great rewards and save time.

Generating excitement and a pre-appointment buzz really goes a long way to ensuring you keep the footfall up. Buying a wedding dress is an emotional experience, so it’s important to tap into those feelings.

When you carry this through to an

appointment, the customer knows you are delivering what you promised on your website.

Whatever business news you have, relevant announcements you wish to make, never think they are not worthy of putting onto your website. Everything is worth it. However small a story, it is going to appeal to someone. Blog posts are a great way to get the message across.

Being open like this makes you more human and approachable. Often brides are nervous about appointments because they fear you and the whole process of looking for a wedding dress.

And they are probably trepidatious about what is going to happen to them during their appointments. So make everything easy, understandable and normal. That way they’ll love their experience with you – hopefully find and buy the dress of their dreams and, of course, write a great review which you can put on your website.

Wishing you the best of luck. Keep up the amazing work. You are the absolute cream of retail.

Helena Cotter

The Helena Cotter Training Academy T: +44 (0)1582 451238

M: +44 (0)7896 944759

E: info@helenacotter.co.uk

W: helenacotter.co.uk T W

Your brides will love this

SRELOVABLE is the brand new sustainable bridal book about what to do with your wedding dress after your big day. By bridal designer Caroline Arthur, it makes the perfect wedding gift for the bride-to-be and is designed to sit on the coffee table of every luxury bridal boutique

peaking to the boutique owner, the designer, and the bride, Relovable is uplifting and inspirational. It steers away from the guiltladen approach to sustainability, which excludes many of us from the conversation and offers a fresh approach, harnessing all the skills, experience and resources each boutique owner already has.

Throughout her career as a renowned British bridal gown designer, Caroline Arthur has been inspiring brides for over 20 years with her bespoke gowns. She studied couture bridalwear at the London College of Fashion and has worked with artisans, photographers, sustainability pioneers, and industry experts; her book features many of them, as well as additions from designers, celebrities, fashion colleges and real brides. Relovable harnesses creativity, connection and circularity, with stunning editorial fashion images by Andrea and Eloise Verenini of Verenini photography, taken at Burningfold wedding venue in Surrey, as well as contributions from several other distinguished photographers.

But it is not just the polished perfection of the finished edition that impresses, it is the work behind the scenes, and the people involved who have made it possible.

The inspiration behind Relovable was the result of a mix of inside knowledge, considered research, and sheer passion. Says Caroline: “There was no other book about sustainable wedding dress shopping… in fact, there have hardly been any other books published about wedding dresses at all for a while. I reached out and the response was remarkable. Bridal boutiques, including Wedding Frox, Abigail’s Collection, Miss

Bush, May and Grace and Bride by Aster got in touch immediately. Also photographers, stylists, designers and hair and make up artists came forward, offering their services for free, just wanting to be involved in this project. This made the decision to produce the book as a charity fundraiser for the Fashion and Textile Children’s Trust the right choice. The London College of Fashion was keen to be involved also, and three students took a dress each and refabricated them into something inspired and distinct.”

The summer of 2023 was spent restyling all wedding dress samples donated by boutiques. “The results were breathtaking and elevated the story into a visual feast,” says Caroline. “I was encouraged and buoyed by the energy and passion of all who were attracted to the project. I contacted many real brides who still had their old wedding dresses and they kindly shared their stories about what they did with them.

“We all want to embrace sustainability and we all have something to offer. The message to the industry is that we can be part of the conversation and start to educate brides so that demand can shift at the same time as allowing our businesses to flourish. As an industry, we have the creativity and influence to educate brides to see the value in what they are buying from us.

“I think many of us feel that unless every aspect of our business is environmentally friendly and sustainable, then imposter syndrome creeps in – who am I to talk about sustainability? I’m by no means squeaky clean. But I realised there is no golden bullet. Every contribution each of us make, including the sharing of ideas, is of immense value.

“It feels as if the industry needs a re-set within the eyes of the wider mainstream media, for our progress towards sustainability to be more visible, and to silence the critics who complain that dresses are overpriced and only worn once. You can help your brides really understand the added value of the dress they are buying with aspirational ideas for caring for it, as well as for dyeing, painting, restyling or crafting, whether or not they can sew.

“Seeing clients for fittings every day, I experience first-hand the effect of social media, with brides visiting far too many boutiques, inspired by the extravagant celebrity weddings they see on Instagram, continuously changing their minds and often setting unrealistic budgets. The pressure on boutiques and designers to meet their demand by producing more and more, cheaper and cheaper, illustrates the lack of awareness of many brides of the impact of their wedding dress choices.

“Education is needed, and bridal boutique owners are the perfect teachers – experienced, resourceful and imaginative. I wanted to provide a useful tool to help in the sales process, to help them show brides what the huge potential was in their dress choice, and silence the critic on the sofa muttering: ‘It’s a lot to spend on just

one day, darling…’

Relovable will be published on 9 September and can be ordered at www.carolinearthur. com/shop/product/ relovable For more information about distributing Relovable through your store, contact Caroline direct on 01428 681727 or at caroline@ carolinearthur.com

“This book will help a boutique owner sell more dresses without being pushy, by boosting their engagement with their brides around the topic of sustainability and meeting the ‘only worn once’ argument head-on.

“The book world, I discovered, is a bit like fast fashion. Something that is beautiful, creative, compelling and life-enhancing is filtered through an industry that is utterly cut-throat. The competition and waste are eyewatering. Over production, terrible margins, a handful of monopolies in publishing, distribution and retailing, and in many instances, the creative ones are the ones that lose out.

I had three publishing offers but turned them all down and self-published, printing in the UK and distributing sustainably and directly to the reader. Rather than selling through Amazon, I decided to put the book in the hands of the wedding industry, to distribute it through my existing contacts of boutiques across the UK and to sell it from my own online creative bookshop, set up for this very purpose.” TW

FOOTNOTES

CHARLOTTE MILLS

Romantic. Sentimental. Timeless.

Mia: Point-toe slingback with asymmetric satin bow, vamps and a fluted heel.

RRP: £260

Emma-Jane@Charlottemills.com / www.charlottemills.com

Forget sweet and simple when it comes to bridal shoes and think instead about sculpted shapes, ribbons and bows, added sparkle, lots of lace. Take a look at some of the new season’s spectacular style statements, and each designer’s three-word description

BELLA-BELLE

Stunning. Elegant. Fabulous

www.boombawholesale.com

Çağrı Şengül & Serdar Yüzer Insta: cagriveserdarcouture

www.oliviaandrose.co.uk

EMMY LONDON

COUTURE VEIL

Orchid Bridal www.orchidbridal.net

Exquisite. Confident. Feminine

Florence: Ivory suede flattie with big glossy satin bow, pointed toe, low-profile heel. Handmade in Portugal.

HORROCKS VALE

Karisssa: Block heels, open-back, leather-lined silk shoe, with crystal bows, trims and straps. 3-inch heel. RRP: £340 www.bellabelleshoes.com/pages/retailer-contact-page

Couture Fashion Group www.couturefashiongroup.com

Couture Veil www.thecoutureveil.com

Horrocks Vale Collections www.horrocksvale.com

Hot Contact Dress www.hotcontactdress.com

Kelly Faetanini www.kellyfaetanini.com

Lia Bella www.lia-bella.com

Maya Bella Bridal www.mayabella.co.au

Olivia & Rose

ART OF COUTURE

Sherbon www.sherbonclothing.com

RRP: £435 Boutique@Emmylondon.com www.emmylondon.com

G.WESTERLEIGH

Romantic. Glamorous. Comfort

Emilia: Handmade, with a partially transparent lace. Block heels, soft gel padding, leather insoles and sponge lining.

RRP: POA

info@gwesterleigh.com www.gwesterleigh.com

FREYA ROSE LONDON

Unique. Innovative. Timeless

Gigi: Mid-heel platform, open-toe sandal style, signature mother of pearl heel.

RRP: £595

emily@freyarose.com / www.freyarose.com/collections/all-shoes

RAINBOW CLUB

Timeless. Accessible. Elegant

Clara: From the new collection of 20 styles launching in January 2025. Ivory satin intertwined with glistening crystals and pearls alongside delicate new lace mesh.

RRP: £95

shoes@rainbowclub.co.uk / www.rainbowclub.co.uk

HARRIET WILDE

Luxurious Bridal Shoes

Hetty Floris Organza: Bows, block heels and luxurious sparkling embellishments, this is the all-time standout number.

RRP: £600

sales@harrietwilde.com www.harrietwilde.com

JIMMY CHOO

The picture says it all! Woe. Wow. Wow. Azia 95. Satin with all-over pearls.

RRP: £1,875

(0) 8081 961939

GOING LEGAL

We’re often asked for suggestions from experts to certain business problems, and when it comes to legal questions, particularly those related to the fashion industry, Fox Williams is the real expert. This is the first of our Q&A columns. Drop us an email if you have a particular concern

My landlord has said that because of the current financial crisis, he has to increase my rent by 20%, starting immediately, or will have to serve notice on me. I have been in these premises for six years and have invested considerably in them. Where do I stand? My lease is a letter of agreement rather than a formal document

Under English law, a lease does not have to be a formal document in order to be binding on the parties. A lease can arise out of a letter, other correspondence between the parties, an oral agreement, or even out of mere conduct. All that is required is that a person (the landlord) gives exclusive possession of a property to another person (the tenant) for a delineated time period, most often for a payment in money: usually called ‘rent’. It is these elements of the arrangement (not what the document is called, or whether it is a formal agreement) that will determine the basis of the relationship. If the elements of a lease are all present, then by law a lease will exist. If one or more of those elements are not present, the arrangement between the parties could amount to a less formal (and less protected) arrangement such as a tenancy at will or a bare license. In this instance it will be vital for a specialist lawyer to review the letter of agreement and the conduct of the parties to determine whether a lease exists or not before specific advice can be given. Whilst specific legal advice and sight of the documents would be

required to establish the basis of occupation, it seems on these facts that if the tenant has exclusive occupation for a defined period in exchange for payment, then a lease will indeed exist. If that is correct, and the arrangement is commercial (i.e. not residential), English statute law steps in to give the tenant some protection in the form of the Landlord and Tenant Act 1954.

That Act provides so-called ‘security of tenure’ to tenants which means that the landlord cannot simply serve notice on a tenant on a whim; still less is the landlord able to increase the rent arbitrarily. The landlord under a protected lease cannot give notice to terminate the arrangement before the end of the lease term, and even then, the tenant will have the right to a new lease on commercial terms unless the landlord is able to prove very specific grounds for termination. Neither can the landlord arbitrarily impose a higher rent on the tenant unless the letter of agreement or the lease actually provides for this (known as a rent review).

Therefore, subject to a detailed review of the documents and specialist advice on those documents, the tenant here should not simply agree to the landlord’s terms. Whilst the tenant’s investment in the property is likely to be irrelevant (at least at this stage) it is highly likely that the tenant has statutory rights to remain in occupation and to continue to pay the rent that has been agreed. Any attempt by the landlord to serve

notice on the tenant or to increase the rent is likely to be invalid.

At a recent trade show I placed an order with a new supplier. I have to admit, I felt pressurised to do so. However, thinking sensibly, this brand is not right for me. Where do I stand legally if I want to cancel the order?

The starting point is not whether you can cancel the order legally. Instead, the issue is whether the order was accepted (confirmed) by the new supplier. If so, a contract has been entered into.

In anticipation that it is the case that a contract has been entered into, then your ability to legally cancel the order will depend upon the terms and conditions of the contract.

Generally, it can be expected that the supplier’s contract provides for its terms and conditions of sale to apply and that these will, unsurprisingly, favour the supplier.  As such, it is quite possible that you will be unable to cancel the order without the supplier’s agreement.

Fox Williams LLP 10 Finsbury Square London EC2A 1AF

+44 (0) 20 7628 2000 www.foxwilliams.com www.agentlaw.co.uk

www.fshionlaw.co.uk

www.distributorlaw.co.uk www.sustainabilitylaw.co.uk

Please email any questions you may have to susi@rogol-goodkind.com

BRIDESPEAK

This month we asked a number of brides if the two-dress wedding appeals, and the sort of extras they are looking for

“We decided that for the relaxed partying planned, a change of dress would be entirely appropriate, but I am not going for a second one (I spent enough on the first) but have already decided on non-wedding separates. I found white silky trousers in a local high street fashion – not bridal – shop, and a cropped-short fitted waistcoat in the same fabric. Trainers will be my choice and I will buy new ones, and a shiny necklace and bracelets I found online. They were really inexpensive – cheap, actually – so if they don’t work I have a gift for someone.”

Katy

“I have gone for a very simple, straight plain dress with a halter neck, and along with that a separate overskirt with a beaded belt, and also a short cape, so with those two extras I have certainly two, and maybe even three different looks. I haven’t decided on a veil yet but I def want one for the ceremony. I suppose I am a bit of a classicist in that respect, none of my friends had veils, but I think that an edging of sparkle really adds something. I did think about detachable sleeves, but the cape won out.”

Christina

“Two dresses? I would simply love that. But it has taken me so long to say yes, having visited three bridal boutiques and tried on I suppose close to 20 different dresses (and some were very different indeed!), I don’t think I could fancy going through that whole thing again to find a number two. However, now that the idea is in my mind, I am planning to go back to the shop I have bought from to see what suggestions they have – maybe that’s an extra like a cape for the formal part of the day and later, without it, it may just appear to be a different dress. Does that make sense?”

Sian

“Chris and I are getting married abroad so the wedding itself will be really relaxed, with just a handful of friends and family. I have gone for an easy-to-travel dress with real boho features, including panels of crochet sort of lace, which made me feel like a film star. When we get home, we’ll be having a farmyard party with a barbecue. I haven’t decided what I’ll wear for that but the colour – white of course – will be the only suggestion of wedding. The idea of white jeans and boots does appeal.”

Lucy

“I am lucky enough to have a big budget, thanks to the generosity of both our sets of parents. I am having my dress made to measure at a boutique that is ready to do all sorts of adjustments to a particular design, so I am having a ballgown with a laceup back with a big bow, detachable sleeves, and a band of sparkling stones edging the corset-like top. This will be one very glamorous look. Because our evening party will be formal, I am planning only to remove the sleeves, and the veil (which I haven’t chosen yet). I have to say, the consultant in the shop was so helpful and had so many ideas once she understood the sort of look I was after.”

Jemima

The great fold up

Foldable smartphones made quite an impact when they arrived five years ago, promising a magic combination of the portability of a smartphone with the expansive display of a tablet. Chris Partridge has been flipping and folding the latest models

Right at the start, Samsung had to delay the launch of its first Galaxy Z Fold because the hinges in some early units failed. Then the screens tended to crack where they were supposed to fold and the hinges let in water and dust. And they cost an arm and a leg despite lacklustre performance.

But the folding phone category has survived and more and more makers are launching new devices. Reliability has improved, the fold in the middle of the screen is still visible but acceptable and water resistance is better. Generally, however, folding phones are less powerful, have a shorter battery life and a lower spec cameras than top-of-the-range non-

folding phones.

The other development over the past five years is the arrival of phones that flip like a powder puff instead of fold like a book.

The trend was driven by Samsung (still the market leader) with their Galaxy Fold and Galaxy Flip devices.

Folding phones appeal to people who want a huge but pocketable screen for gaming, video and spreadsheets (ie men) and flip phones appeal to people who want a phone that folds into a cute and compact shape that can be easily slipped into a bag (ie women).

The other trend has been software that exploits the folding format to enable both styles of phone to be

used in cool and useful ways, such as when half-folded it can be rested on a table and used for video calls.

The newest players

The latest folding and flip phones are undeniably impressive. The new Samsung Galaxy Z Fold6 has a main screen that folds out to 7.6in, almost as big as an iPad Mini. The big screen is used for work and play (anything you sit down for, basically) and the screen on the front is used for less engrossing stuff such as messaging, taking photos, reading notifications and navigation.

The front screen has an oddly narrow form factor, however. Performance is sparkling thanks to the top-spec processor, and the phone’s secret weapon is that you can use the wonderful S-pen stylus with it, though that has to be bought separately.

Sadly, the rest of the phone is a bit meh. The cameras are significantly less excellent than the non-folding Galaxy S24 Ultra, for example, and the battery life is a bit restricted.

Doing work on the Fold6 is enhanced very much with built-in Samsung Dex, which enables the phone to connect with a big screen or smart tv to work like a PC. It is very useful, especially for people travelling

between home and second home regularly - just install a monitor at each place and take your Fold6 with you to help work on the plane and continue seamlessly when you get to the other end.

Samsung Galaxy Z Fold6 costs £1,800 at samsung.co.uk

But folding phones is not just a Samsung game. Brands including Google, OnePlus and Honor now offer excellent folding phones at somewhat lower prices. Apple is rumoured to be preparing a folding iPhone, but given Apple’s notorious pricing policy the cost is likely to be truly stupendous.

In the flip phone area, Samsung’s new Galaxy Z Flip6 leads, with flexible software, decent cameras and a small form factor. Customising the front screen to get the widgets you want can be time consuming but it looks good.

Samsung really scores on the invisible features: durability and seven year’s worth of software updates.

The Flip6 is on sale at samsung.co.uk at £1,050.

Serious competition

But rival Motorola has made waves with its latest Razr flip phone, partly by exploiting memories of the iconic clamshell Razr back in the dear old pre-smartphone era.

The most obvious plus point for the Razr 50 over the Flip6 is the front screen, which covers the whole top surface except for the camera lenses to make using the phone when closed a little bit more satisfying, apparently. Both screens are slightly larger than the Flip6’s, too.

Folded out, the screen measures a substantial 6.9in.

One really neat feature is the ability to control many functions using gestures. Twisting the phone quickly with your wrist opens the camera, for example. Making a chopping motion switches the torch on. Placing the phone face down on your desk starts

Do Not Disturb mode. Useful and fun. Both members of the Razr50 family come with a 50MP main camera with AI-powered computational photography elements in the Ultra. The Razr50 is £800 and the Razr50 Ultra £1,000 at motorola.co.uk. Both products come with a free pair of Motorola wireless earbuds.

The future is a bit cloudy for foldable phones. They clearly have established a niche, but the huge cost is unlikely to reduce because the hinges are complex mechanisms that are costly to make, they have two enormous screens instead of one, powered by a battery that fits in the very thin body. Think of it this way: for the price of a Samsung Galaxy Z Fold6, you could get an S24 Ultra smartphone with a better camera and an S-pen (£1,550), plus a Galaxy Tab A9 wifi tablet with a 7.8in screen (£170). A better phone and a bigger screen, both pocket size, for less money.

MOTOROLA RAZR 50

after your

would recognise as essential, and which an ordinary shop insurance policy may not include, such as automatic increased seasonal stock,

from unforeseen circumstances. And today, that is a vital ingredient in the business mix.

Public liability insurance is

crucial as bridal shops regularly have customers and visitors on the premises, who may suffer accidents or injuries. If a customer slips and falls, or sustains any injury, you could face high defence costs to defend the claim, or even a large financial pay out if the claim is successful. Public liability insurance can cover these costs, protecting the business from substantial financial loss.

Additionally, bridal shops hold large amounts of stock, which could be damaged by events such as fire, theft,

flood or even water.

One of the Group’s most frequent claim scenarios for bridal shops with residential premises above is an escape of water claim. This is where an ingress of water damages stock and the building, causing you to close your business until repairs are completed. Business interruption cover provides financial protection against any loss of gross profit and stock, and contents cover would provide financial protection to replace any damaged stock.

Remember, the value of the stock

most shops hold is considerable. Professional Indemnity cover is also important, particularly when shops offer personalised services like alterations.

If a professional mistake is made that results in customer dissatisfaction, such as taking the wrong measurements for a bride, or ordering the wrong size dress, this insurance could cover the associated costs of rectifying the issue or handling legal costs to defend the claim.

Our professional indemnity cover

also comes paired with free crisis containment cover. In the event of an insured incident, this cover provides access to a team who can help mitigate the impact of negative publicity or media attention, which is crucial in an industry heavily reliant on word-of-mouth recommendations. Talk to us to see what insurance product is best suited to your needs.

Call now for a quick quote 0121 550 2380 9 am to 5 pm - Monday to Friday www.weddinginsurancegroup.co.uk/

“I am finding right now that my occasionwear sales are spiralling down as more and more mums, as well as bridesmaids, seem to be going online and ordering outfits without being able to see and touch them first hand, or, of course, seeing if they fit. On more than one occasion a bride of mine who has confirmed her purchase has asked me if I would consider doing alterations on her maids’ dresses bought on the internet. Are others having the same problems, and have they found a way around them? Should we just be looking to buy in really inexpensive collections and publicising that fact? I am tempted to stop all occasionwear right now and for good.

“With Harrogate coming up in a matter of weeks now, I would love to hear if any others would care to join me in creating a platform of sorts to present to suppliers asking them to rethink their minimums situation. I don’t want to drop longstanding labels, but think I may have no choice while the market seems to be rocky – when I want it to be rocking.”

“Has anyone ordered samples online, and how was the experience and the delivery?”

“With so many mainstream fashion retailers – and department stores – closing their doors, where does that leave us one-shop operators? Well, I think that makes us pretty healthy, actually. We just need to promote ourselves better and more cleverly. Suggestions please – who has done what and what were the results? ”

And finally

Ups and downs, ins and outs, but so much to look forward to

“Is colour really selling in bridal? I bought a handful of samples for display purposes as much as anything else and while they have been admired, not a single bride has wanted to try them on. And I keep hearing that black is the new white. I’d like opinions before my next round of buying.”

“I’ve never been to a supplier’s private presentation because I have been concerned I’d feel pressurised to buy with them paying for my travel and hotel. Views on this please.”

Got a view you want to share with like-minded others? Want suggestions from industry colleagues? Email me – susi@rogol-goodkind.com – and we’ll get the conversation going. We are for retailers, and about retailers.

WENDY MAKIN