2 minute read
EUROPEAN BRIDAL WEEK
COVERING ALL TASTES From sweet and simple to out-and-out glamour, Eddy K offers real choice
KIMBERLY ARIANNA
Italian treasures to dazzle European Bridal Week
The five labels that make up the portfolio of Italy’s prestigious Eddy K, promise to set new trends in Essen, when European Bridal Week opens its very glamorous doors on 30 April 2022
At top Italian design house, Eddy K, all tastes and styles of wedding are catered for, a vital success factor today when demands have changed as a result of the challenges of the past two years.
In fact, Eddy K is finding an increasing interest in the sweet and simple, and each of its collections includes beautiful styles that are perfect for low-key partying, and registry office nuptials, as well as the more lavish designs that have made this house a world player.
For the year ahead, the namesake collection, Eddy K Italia, features stylish classics with timeless design details, while Dreams, as its very name suggests, is all about romance and femininity, and destinationstyle weddings. Statement-making luxury is the character of Milano Couture, where opulent trains and swirling ballgowns star, and the magnificent Sky collection is where you’ll find exquisite laces, layers of shimmer, and couture touches with a personality of their own. And then, of course, there is Curvy by Eddy K
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which offers the very best in structure and fit, coupled with fabulous design detail.
What you will see for the season ahead are detachables, like trains, to give two looks to one dress, and a perfect ‘add-on’ element to a chic, simple gown. And, of course, sleeves in their many forms – a trend that looks like being first choice for today’s brides, regardless of their budget of planned celebration. (More about sleeves on page 62.)
As a leading house that many others choose to follow, Eddy K has been clearly focused on delivering the right messages to its retailers – using its chosen social media platforms, tirelessly and carefully. Welcome news in these still difficult times, is that stock is available through the Eddy K B2B shop, so that retailers – and brides – do not have a long wait for a delivery.
European Bridal Week, 30 April-2 May, is the foremost bridal buying event in northern Europe – the largest and the earliest on the trade event calendar. For information and to register now, visit www.databadge.net/ebw2022/ reg/?lan=en
LESLIE
To make an appointment to view the new collections, please contact: To make an appointment to view the new collections, please contact: Michelle Blackburn: 07935 156275 | michelle@casablancabridal.eu Michelle Blackburn: 07935 156275 | michelle@casablancabridal.eu
