WITH PASSION

Christine Dando of Dando London talks about her 2023 collection; we picked out a handful of gowns that tell the story – a difficult task as they are all stunners

With every new collection, Christine Dando aims to produce 24 new designs. And that’s not variations on existing styles, as so many houses tend to do, but 24 distinctly different pieces each with a unique personality.

Designed in Canada and produced in Asia, this is a twice-yearly label that never fails to surprise and delight because it is far removed from the norm, and also because of the degree of intricate detail that is integral to the Dando London character.

“Our stockists are craving the plain simple styles that are the epitome of the timeless elegance of the Audrey Hepburn and Grace Kelly eras. They want gowns that fit to perfection and ooze class and quality. And that owes so much to the cut and fabric,” says Christine. “We are working with beautiful heavy weight stretch crêpe, which has a particular richness, and we are also using some new printed fabrics that have just a hint of a pattern, as well as a new unusual 3D-lace that is whimsical and romantic.”

Christine is finding that an increasing number of brides today are buying two dresses, one for the day and one for the evening, which gives them the ultimate opportunity to embrace two very different looks – one that will suit the formality and splendour of the wedding ceremony, and the other that is perfect for a sparkling evening on the dance floor. We also offer gowns with detachable trains and these, along with detachable sleeves, create that two-look option that is so in demand today.

Showing both at London Bridal Week and Harrogate, with different collections at each, Dando London, Christine Dando has captured a sector of the market that she can truly call her own. There is nothing sweet or girlish about her work – the look is statement-making, strong, and barrier breaking, certainly with its ability to re-shape the body and make the most of feminine features. With 50 stockists, and a recommended retail pricing platform of between £1,800 and £2,500, this is a label that means serious business for the self-assured fashion-aware bride. The most indemand sizes are UK 12 and 14. Unsurprisingly, Christine reaches brides themselves – and stays in touch with them – via social media and uses an abundance of different platforms. “Dedicated, designated activity is key,” she says “if you want to get that message over to the right audience”.

And now she is looking forward to a fruitful busy season with brides looking for their dream dress for 2023 and beyond. Step forward all you Audreys – Get ready for a rare treat.

Dando London

+44 1420 23490 christinedandobridals@gmail.com www.dandolondon.com