Media KIt 2011

Page 1

RBJ Editorial Staff

2011 Mechanical Requirements 1 ⁄4 inch from trim

Effective January 2011

Full Page

General Advertising Rates B/W

Mechanical Requirements 1/2 Page 6x

12x

$4,456

$4,336

$4,212

$4,127

1/4 Page Size Bleed

Curtis Kauffman-Pickelle Publisher

Island Half

3,133

3,055

2,928

2,838

Full Page

8 1/8” x 10 7/8”

8 3/8” x 11 1/8”

1/2 page

2,820

2,719

2,638

2,561

Two-page Spread

16 1/4” x 10 7/8”

16 1/2” x 11 1/8”

1/3 page

2,014

1,924

1,867

1,824

1/3 Square

4 11/16” x 4 11/16”

1/3 Vertical

2 1/4” x 9 7/8”

Since 1983, Curtis Kauffman-Pickelle has been at the forefront of radiology communications. As the publisher of Applied Radiology magazine and the founding publisher and editor of Imaging Economics magazine, Curtis established a new, higher standard for reporting the critical issues that affect every area of this vital healthcare segment. Today, those standards continue to climb. As the founding publisher of both Radiology Business Journal and ImagingBiz.com, and as a nationally-recognized speaker, Curtis continues to provide the thoughtprovoking, high-level content desired by today’s radiology leaders.

3x

Horizontal Trim Size

Space Full Page

1x

1/2 Page Vert

Preferred Position $300 extra per page Inside Covers. . . . . . . . . . . . . . . . . . . . . . . . $500 extra per page* Back Covers. . . . . . . . . . . . . . . . . . . . . . . . . $650 extra per page* *Covers are available only in four-color process **5th color option at extra charge.

BLEED: Available at no additional cost.

Editor

Standard or matched inks. . . . . . . . . . . . . . . $650 Four-color process . . . . . . . . . . . . . . . . . . . . $900 **Metallic colors . . . . . . . . . . . . . . . . . . . . . $1,300

Cat Vasko

7 1/8” x 5”

1/2 Vertical

3 1/2” x 9 7/8”

1/2 Island

4 11/16” x 7”

Cat Vasko is the editor of ImagingBiz.com. An accomplished writer, her in-depth features, news, and case studies are familiar to readers of all ImagingBiz publications. She launched the company’s meetings coverage blog, StatRead, in 2008, and is the resident social media expert, maintaining the ImagingBiz Facebook page and delivering regular tweets to the industry via Twitter. She holds an MA in English from Boston University.

Kris Kyes

1 ⁄4 inch from trim

Full Page 1/2 Page Horizontal

Production Requirements

Kris Kyes is technical editor for ImagingBiz. As an editor and writer, she has been covering the business of health care since 1985; before that, she was a medical librarian involved in MEDLINE projects in the Middle East and in US teaching hospitals. She holds bachelor’s degrees in informatics and modern languages.

Contributing Writers Julie Ritzer Ross Rich Smith

1/3 Square

RBJ

Editorial Prospectus

R B J

1/2 Page Vert

Preferred Ad Format:

Email a press-quality PDF/PDFX-1a. All four-color material must be CMYK and all two-color material must be K+PMS or standard color. TIFFs and JPEGs are also acceptable. Files over 8MG must be uploaded to our ftp site or sent on disc. Please contact us for instructions for uploading to ftp. Provide a Fuji PictroProof, Imation Matchprint, Kodak Approval, or any other SWOP color proof by the materials deadline to ensure the accuracy of color proofing on press.

2011 On-Line Opportunities Newsletter Article sponsorship . . . . . . . . . . . $6,500 Single sponsored newsletters. . . . . . . . . . . . . $12,000 Email blasts Material provided: . . . . . . . . . . . . . . . . . . . . $4,500 We create:. . . . . . . . . . . . . . . . . . . . . . . . . . $6,500

Technical Editor

2011

1/3 Vert

FOR LEADERS IN MEDICAL IMAGING SERVICES

Color Rates (in addition to space cost):

1/2 Island

1/3 Vert

Color Proofs:

Associate Editor

George Wiley Jane Cys

1/2 Horizontal

WIDTH x DEPTH

Keep all type and logos ¼ inch from the trim. No exceptions.

Cheryl Proval Cheryl Proval is Vice President of Publishing for ImagingBiz. In 2006, she helped launch the monthly e-journal ImagingBiz.com, for leaders in medical imaging. In 2008, she launched with Curtis-KauffmanPickelle a new print journal, Radiology Business Journal, representing the industry’s next-generation economics journal. Prior to joining ImagingBiz, Ms. Proval served as publisher and editor of Imaging Economics, a position she held for nine years. A 30-year veteran of the publishing industry, she graduated from the University of Delaware with a BA in History.

WIDTH x DEPTH

1/2 Island

Banner ads (4 month commitment minimum) Road block: . . . . . . . . . . . . . . . . . . . . . . . . . Tower: . . . . . . . . . . . . . . . . . . . . . . . . . . . . Small Tower: . . . . . . . . . . . . . . . . . . . . . . . . Article ad:. . . . . . . . . . . . . . . . . . . . . . . . . .

Show/conference blog sponsorship: . . . . . . . Forum sponsorship . . . . . . . . . . . . . . . . . . . . Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . Survey sponsorships. . . . . . . . . . . . . . . . . . .

1/3 Square

Issuance, Closing Dates, And Cancellations In 2011, Radiology Business Journal is a bi-monthly journal, published six times annually. Cancellations in writing must be received prior to the published ad closing date. Cover positions cannot be cancelled unless written notice is received 90 days before closing date.

Inserts For ad space costs and bindery charges, contact your advertising representative.

$3,000/Month $2,000/Month $1,500/Month $1,200/Month

Payment Terms

$7,500 $12,000 $12,500 Consult publisher

Agency commission:

Payment is due within 30 days of the invoice date; the publisher may bill separately for ad work. To recognized agencies, 15% of gross billing is allowed for space, color, and position (on invoices paid according to publisher’s terms). For conversion charges, reprints, or any mechanical operations, no commission is allowed. The agency’s commission will be forfeited on invoices not paid in accordance with the terms stated.

For Advertising Information, Contact: Editorial Office

Sharon Fitzgerald, Sales & Marketing Director

17291 Irvine Blvd. Suite 105, Tustin, CA 92780 www.imagingBiz.com

Ph: 330-835-3640 Fax: 714-832-6406 sfitzgerald@imagingbiz.com

For Leaders In Medical Imaging Services


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