Media Kit 2012 by imagingBiz

2012

imagingBiz

Media Prospectus

imagingBiz uniquely presents original, high-level content relevant to managers of medical-imaging practices, centers, or departments, whether C-suite executives or radiologists. This content reflects our significant investment in experienced editorial staff, thought-leader authors, and imaging-specific business writers. As well, it reflects an extraordinary degree of access to real-world issues and trends of greatest concern to imaging decision makers— access gained by way of our radiology consulting business. The result: Invaluable reading because we write about what we learn as active workers in the imaging profession. Quality content alone, however, cannot deliver a large and growing readership. It additionally requires an aesthetically superior editorial environment, one consisting of attractive, accessible, functional pages. This is why smart managers—those eager for success—turn first and foremost to the imagingBiz family of news products for the insights they need.

RBJ

R B J FOR LEADERS IN MEDICAL IMAGING SERVICES

Content that matters, in the form that makes sense

2012 Rates & Data

RBJ Circulation

EFFECTIVE JANUARY 2012

Radiology Group Practice Physicians-Executives

5,460

6,156

−− Radiologist −− Medical Director −− Practice Manager/ Administrator

Imaging Center Executives

−− Chief of Radiology −− CEO, COO, CIO, CFO −− Director of Ambulatory/ Outpatient Services −− Director of Radiology Services −− PACS/RIS Administrator

−− Radiology Business Manager −− Imaging Center Executive/ Manager

Full Page

General Advertising Rates B/W Space

Mechanical Requirements

2,419

−− Radiation Oncologist −− Medical Physicists −− Consultants

964

1/2 Page Horizontal

12x

Full Page

$4,679

$4,553

$4,223

$4,334

WIDTH x DEPTH

Island Half

3,290

3,208

3,075

2,980

Full Page

8 1/8” x 10 7/8”

8 3/8” x 11 1/8”

1/2 page

2,961

2,855

2,770

2,690

Two-page Spread

16 1/4” x 10 7/8”

16 1/2” x 11 1/8”

1/3 page

2,115

2,020

1,960

1,915

1/3 Square

4 11/16” x 4 11/16”

1/3 Vertical

2 1/4” x 9 7/8”

Inside Covers. . . . . . . . . . . . . . . . . . . . . . . . . . . . $700 extra per page* Back Covers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $950 extra per page* *Covers are available only in four-color process **5th color option at extra charge.

Trim Size

1/2 Horizontal

Standard or matched inks . . . . . . . . . . . . . . . . $650 Four-color process . . . . . . . . . . . . . . . . . . . . . . . $900 **Metallic colors . . . . . . . . . . . . . . . . . . . . . . . . . $1,300

1/2 Island

a focus on the trends and developments in practice, government, and the payor environment that have an impact on the business of

COLOR PROOFS:

Imaging Informatics: The Backbone of Radiology

From the acquisition and interpretation of the images to the distribution of reports and the billing of procedures, every step in the radiology value chain is dependent upon the effective management of 0s and 1s. Topics in this issue will include modality and CAD software advances, enterprise image management, image exchange, and methods for extracting the business intelligence necessary in an environment of greater accountability. MEETING ATTENDANCE: HIMSS, February 20–24, Las Vegas; ACHE, March 19–22, Chicago

APRIL/MAY ISSUE

SIR March 24-29, San Francisco

The IDN: Strategic Deployment of Radiology

As providers prepare for health-care reform, integrated delivery networks are rethinking care-delivery models, and imaging is an integral part of that care. We look at utilization-management models, financing strategy

4 11/16” x 7”

Keep all type and logos ¼ inch from the trim. No exceptions.

1⁄4 inch from trim

Full Page 1/2 Page Horizontal

1/2 Page Vert

PREFERRED AD FORMAT:

In 2012, our specialized editorial staff and contributing writers will explore the full continuum of radiology practice in the United States, with

FEBRUARY/MARCH ISSUE

3 1/2” x 9 7/8”

Production Requirements Email a press-quality PDF/PDFX-1a. All four-color material must be CMYK and all two-color material must be K+PMS or standard color. TIFFs and JPEGs are also acceptable. Files over 8MG must be uploaded to our ftp site or sent on disc. Please contact us for instructions for uploading to ftp.

Top 5 Informatics Projects, we will add two new special, annual features in 2012.

Bleed Size

7 1/8” x 5”

1/2 Vertical

Color Rates (in addition to space cost):

radiology in all settings. In addition to our annual rankings of the Top 75 Radiology Practices, the Top 20 Imaging-center Chains, and the

1/4 Page

BLEED: Available at no additional cost.

Radiology Business Journal, 2012 Editorial Calendar

1/2 Page Vert

Preferred Position $500 extra per page Others Allied to the Field

1 ⁄4 inch from trim

Hospital Executives:

Provide a Fuji PictroProof, Imation Matchprint, Kodak Approval, or any other SWOP color proof by the materials deadline to ensure the accuracy of color proofing on press.

2012 On-Line Opportunities E-Journal Article sponsorship. . . . . . . . . . . . . . $6,500 Single sponsored E-Journals. . . . . . . . . . . . . . . $16,000 Email blasts Material provided: . . . . . . . . . . . . . . . . . . $4,500 We create:. . . . . . . . . . . . . . . . . . . . . . . . . . $6,500 Banner ads (4 month commitment minimum) Road block:. . . . . . . . . . . . . . . . . . . . . . . . . $3,000/Month Tower: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000/Month Small Tower: . . . . . . . . . . . . . . . . . . . . . . . . $1,500/Month Article ad: . . . . . . . . . . . . . . . . . . . . . . . . . . $1,200/Month Show/conference blog sponsorship: . . . . . . $7,500 Forum sponsorship . . . . . . . . . . . . . . . . . . . . . . . $12,000 Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,500 Survey sponsorships. . . . . . . . . . . . . . . . . . . . . . Consult publisher

for outpatient services, radiologist–hospital alignment strategies, risk assumption, and optimal imaging protocols for common conditions. NEW! SPECIAL REPORT: The Top 5 IT Projects of 2011

1/2 Island

1/3 Vert 1/3 Square

Issuance, Closing Dates, And Cancellations In 2012, Radiology Business Journal is a bi-monthly journal, published six times annually. Cancellations in writing must be received prior to the published ad closing date. Cover positions cannot be cancelled unless written notice is received 90 days before closing date. Publisher reserves the right to charge a short rate for cancellations. Short rate will reflect the earned frequency and any waived position charges

Inserts For ad space costs and bindery charges, contact your advertising representative.

Payment Terms Payment is due within 30 days of the invoice date; the publisher may bill separately for ad work. AGENCY COMMISSION: To recognized agencies, 15% of gross billing is allowed for space, color, and position (on invoices paid according to publisher’s terms). For conversion charges, reprints, or any mechanical operations, no commission is allowed. The agency’s commission will be forfeited on invoices not paid in accordance with the terms stated.

MEETING ATTENDANCE: RBMA, May 20–23, Orlando; SIIM, June 7–10, Orlando

Administrative Office

Sharon Fitzgerald, SALES & MARKETING DIRECTOR

17291 Irvine Blvd. Suite 105, Tustin, CA 92780 714.832.6400 jlavich@imagingbiz.com

Ph: 330-835-3640 Fax: 714-832-6406 sfitzgerald@imagingbiz.com

www.imagingBiz.com

1/2 Island

1 V

Radiology Business Journal, 2012 Editorial Calendar

JUNE/JULY ISSUE

The Hospital: Imaging as Command Central

Imaging plays a vital role in many key hospital service lines, and this issue will explore the optimal use of imaging in cancer care, orthopedics, cardiac care, and women’s imaging, including strategies for both inpatient and outpatient care delivery, with a spotlight on lean methodologies, leadership paths, and service ethics. 2ND ANNUAL Special Report: The Top 5 IT Projects of 2011 MEETING ATTENDANCE: AHRA, August 12–15, Orlando

AUGUST/SEPTEMBER ISSUE

Payors, Patients, Lenders: Financial Infrastructure

High capital costs, extreme pressure on reimbursement, and increasing demand continue to be hallmarks of operating a radiology service. This issue is devoted to radiology business management and finance, including optimization of billing and coding operations and strategic growth for hospitals, imaging centers, and practices, including financing strategies. 3RD ANNUAL Ranking: The Top 20 Imaging-center Chains MEETING ATTENDANCE: RBMA Fall, October 7–10, Chandler; MGMA, October 21–24, San Antonio

OCTOBER/NOVEMBER ISSUE

The Future: New Modalities, New Models

Through interviews with thought leaders in ground-breaking practices, academic medical institutions, the leaders of integrated delivery networks, research organizations, and the NIH, this issue takes the pulse of the specialty with the intent of offering insight into where radiology is heading. NEW! SPECIAL Report: The State of the Specialty MEETING ATTENDANCE: RSNA, November 25–30, Chicago

DECEMBER/JANUARY ISSUE

The Practice: Evolution and Change

This final issue of RBJ in 2012 will provide a finger on the pulse of radiology practice, exploring how practices of all types—private, employed, academic, and teleradiology— are meeting greater service-level and performance standards required to succeed in an evolving health-care environment. 5TH ANNUAL Ranking: The Largest 100 Private Radiology Practices MEETING ATTENDANCE: RSNA, November 25–30, Chicago

Custom Services imagingBiz maintains a stable of writers and graphic designers experienced in developing advertorials and case studies for publication, as well as high-impact ads.

For Advertising Opportunities, Contact: Sharon Fitzgerald Sales and Marketing Director (330) 835-3640 sfitzgerald@imagingbiz.com

The imagingBiz Family of e-Journals Reach More Our first e-journal, ImagingBiz.com, began in 2005 as an Readers, Influence outreach for the executives running the radiology practices, imaging centers, and health systems for which Curtis Kauffman-Pickelle consulted. ImagingBiz.com was embraced by the radiology More Minds With vendor community for its category-exclusive sponsorship opportunities and its ability to cut These High-impact through the clutter in the heavily marketed radiology environment. Our family of e-journals has expanded since to include a collection of highly targeted, single-sponsored e-journals covering Electronic Impression a variety of topics. Opportunities From Custom content development is a specialty of imagingBiz. We have a proven track record imagingBiz of creating and producing single-sponsored niche e-journals—with customized circulation (and with keen relevance to readers)—that coordinate with your messaging. We also offer the following additional opportunities: Search

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www.imagingBiz.com Your Portal to the Content That Matters for Leaders in Radiology.

Long a repository of all content generated by the imagingBiz staff, our website took a leap in 2011 to add frequent news updates on the business news relevant to radiology. In 2012, we will enhance the site with additional content generated by industry-expert reporters with the introduction of several exciting new features. • Headline aggregation: Now, read (in one convenient place) all the news that matters to diagnostic-imaging executives.

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Custom Content, Advertising Opportunities

Over 3,000 pages of content on a site with a database-driven back end, opportunities to promote your message abound on our portal and can be targeted as specifically as the advertiser wishes. Banners, webinars, and rich media minisites are among the emails. 1 r future | © 20 92780 ceive ou . stin, CA up to re ck here gn cli Si se offerings. 105, Tu O, plea , Suite forward? CX a vd Bl th as e al is Got th

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Radiology Business Journal, 2012 Editorial Calendar

The People of imagingBiz Curtis Kauffman-Pickelle

Lena Kauffman

CEO

Web Editor

ckp@imagingbiz.com

lkauffman @imagingbiz.com

Since 1983, Curtis Kauffman-Pickelle has been in the forefront of radiology communications. As the publisher of Applied Radiology magazine and the founding publisher and editor of Imaging Economics magazine, Curtis established a new, higher standard for reporting on the critical issues that affect every area of this vital health-care segment. Today, those standards continue to climb. As the founding publisher of both Radiology Business Journal and ImagingBiz.com, and as a nationally recognized speaker, Curtis continues to provide the thought-provoking, high-level content desired by today’s radiology leaders.

June/July Issue

Imaging plays a vital role in many key hospital service lines, and this issue will explore the optimal use of

Lena Kauffman is Web editor for imagingBiz. She is a graduate of the Northwestern University Medill School of Journalism. She edited a number of health-care publications for Medical World Communications, including Home Health Care Dealer/Provider and Sleep Review. Lena also has an extensive background in medical group marketing, having spent three years as a writer/editor for the Palo Alto Medical Foundation.

imaging in cancer care, orthopedics, cardiac care, and women’s imaging, including strategies for both inpatient and outpatient care delivery, with a spotlight on lean methodologies, leadership paths, and service ethics. 2nd Annual Special Report: The Top 5 IT Projects of 2011 Meeting Attendance: AHRA, August 12–15, Orlando

August/September Issue

David Rosenfeld

Vice President, Publishing cproval@imagingbiz.com Cheryl Proval is vice president of publishing for imagingBiz and editor of Radiology Business Journal. In 2006, she helped launch the monthly e-journal ImagingBiz.com with Curtis KauffmanPickelle. In 2008, they launched a next-generation print journal, Radiology Business Journal. Prior to joining imagingBiz, Cheryl served as publisher and editor of Imaging Economics, a position she held for nine years. A 35-year veteran of the publishing industry, she graduated from the University of Delaware with a bachelor’s degree in History, and she continues to be intrigued by the stories that shape our world.

Cat Vasko Editor cvasko@imagingbiz.com Cat Vasko is the editor of ImagingBiz.com and an accomplished writer whose in-depth features, news, and case studies are familiar to readers of all imagingBiz publications. She launched the company’s meeting-coverage blog, StatRead, in 2008, and is the resident social-media expert, maintaining the imagingBiz Facebook page and delivering regular tweets to the industry via Twitter. She holds a master’s degree in English from Boston University.

Kris Kyes Technical Editor kkyes @imagingbiz.com Kris Kyes is technical editor for imagingBiz. As an editor and writer, she has been covering the business of health care since 1985; before that, she was a medical librarian involved in MEDLINE projects in the Middle East and in US teaching hospitals. She holds bachelor’s degrees in Informatics and Modern Languages.

Payors, Patients, Lenders: Financial Infrastructure

High capital costs, extreme pressure on reimbursement, and increasing demand continue to be hallmarks

Staff Writer

Cheryl Proval

The Hospital: Imaging as Command Central

of operating a radiology service. This issue is devoted to radiology business management and finance,

drosenfeld@imagingBiz.com

including optimization of billing and coding operations and strategic growth for hospitals, imaging centers,

David Rosenfeld has more than 10 years of experience practicing journalism. He spent the past six years in Portland, Oregon where he became one of the state’s foremost healthcare policy journalists. His reports for Oregon Health News and later The Lund Report, which David helped found, were influential among statewide leaders. This past year, he appeared frequently on numerous radio programs to talk about pending legislation and ongoing industry news. He also reported for the Portland Business Journal, The Oregonian and Medical News Inc. Before that he worked as a general assignment reporter for dailies and community weeklies in Arizona, California and Alaska.

and practices, including financing strategies. 3rd Annual Ranking: The Top 20 Imaging-center Chains Meeting Attendance: RBMA Fall, October 7–10, Chandler; MGMA, October 21–24, San Antonio

October/November Issue

The Future: New Modalities, New Models

Patrick Walling

Meeting Attendance: RSNA, November 25–30, Chicago

Art Director pwalling @imagingbiz.com Patrick Walling is art director of Radiology Business Journal. Previously, he was art director of Imaging Economics and Medical Imaging magazines, and he has been working in the graphic-design field for the past 13 years. He graduated from Cal Poly San Luis Obispo with a bachelor’s degree in Applied Art and Design.

December/January Issue

The Practice: Evolution and Change

This final issue of RBJ in 2012 will provide a finger on the pulse of radiology practice, exploring how practices of all types—private, employed, academic, and teleradiology— are meeting greater service-level and performance standards required to succeed in an evolving health-care environment. 5th Annual Ranking: The Largest 75 Private Radiology Practices

Robert Elmquist

Meeting Attendance: RSNA, November 25–30, Chicago

Webmaster relmquist @imagingbiz.com Robert Elmquist is webmaster for the imagingBiz portal and publications. Previously, he held the position of production manager and web developer for Medical World Communications and Ascend Media for seven years. He got his start in publishing as managing editor for Gamefan Video Game.

Custom Services imagingBiz maintains a stable of writers and graphic designers experienced in developing advertorials and case studies for publication, as well as high-impact ads.

For Advertising Opportunities, Contact: Sharon Fitzgerald Sales and Marketing Director (330) 835-3640 sfitzgerald@imagingbiz.com

2012 Rates & Data

RBJ

Effective January 2012

FOR LEADERS IN MEDICAL IMAGING SERVICES

⁄4 inch from trim

Full Page

General Advertising Rates B/W Space

Radiology Business Journal

Mechanical Requirements 1/2 Page

12x

Full Page

$4,679

$4,553

$4,223

$4,334

1/2 Page Vert

1/4 Page Size Bleed

Horizontal Trim Size WIDTH x DEPTH

WIDTH x DEPTH

Island Half

3,290

3,208

3,075

2,980

Full Page

8 1/8” x 10 7/8”

8 3/8” x 11 1/8”

1/2 page

2,961

2,855

2,770

2,690

Two-page Spread

16 1/4” x 10 7/8”

16 1/2” x 11 1/8”

1/3 page

2,115

2,020

1,960

1,915

1/3 Square

4 11/16” x 4 11/16”

1/3 Vertical

2 1/4” x 9 7/8”

Preferred Position $500 extra per page Inside Covers. . . . . . . . . . . . . . . . . . . . . . . . $700 extra per page* Back Covers. . . . . . . . . . . . . . . . . . . . . . . . . $950 extra per page* *Covers are available only in four-color process **5th color option at extra charge.

1/2 Horizontal

7 1/8” x 5”

1/2 Vertical

3 1/2” x 9 7/8”

1/2 Island

4 11/16” x 7”

Keep all type and logos ¼ inch from the trim. No exceptions.

BLEED: Available at no additional cost.

Color Rates (in addition to space cost):

1 ⁄4 inch from trim

Standard or matched inks. . . . . . . . . . . . . . . $650 Four-color process . . . . . . . . . . . . . . . . . . . . $900 **Metallic colors . . . . . . . . . . . . . . . . . . . . . $1,300

Full Page 1/2 Page Horizontal

Production Requirements

1/2 Page Vert

Preferred Ad Format:

Email a press-quality PDF/PDFX-1a. All four-color material must be CMYK and all two-color material must be K+PMS or standard color. TIFFs and JPEGs are also acceptable. Files over 8MG must be uploaded to our ftp site or sent on disc. Please contact us for instructions for uploading to ftp.

1/2 Island

1/3 Vert

Color Proofs:

Provide a Fuji PictroProof, Imation Matchprint, Kodak Approval, or any other SWOP color proof by the materials deadline to ensure the accuracy of color proofing on press.

2012 On-Line Opportunities E-Journal Article sponsorship . . . . . . . . . . . . $6,500 Single sponsored E-Journals . . . . . . . . . . . . . $16,000 Email blasts Material provided: . . . . . . . . . . . . . . . . . . . . $4,500 We create:. . . . . . . . . . . . . . . . . . . . . . . . . . $6,500

Banner ads (4 month commitment minimum) Road block: . . . . . . . . . . . . . . . . . . . . . . . . . Tower: . . . . . . . . . . . . . . . . . . . . . . . . . . . . Small Tower: . . . . . . . . . . . . . . . . . . . . . . . . Article ad:. . . . . . . . . . . . . . . . . . . . . . . . . .

Show/conference blog sponsorship: . . . . . . . Forum sponsorship . . . . . . . . . . . . . . . . . . . . Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . Survey sponsorships. . . . . . . . . . . . . . . . . . .

$3,000/Month $2,000/Month $1,500/Month $1,200/Month

$7,500 $12,000 $12,500 Consult publisher

1/3 Square

Inserts For ad space costs and bindery charges, contact your advertising representative.

Payment Terms Payment is due within 30 days of the invoice date; the publisher may bill separately for ad work. Agency commission:

To recognized agencies, 15% of gross billing is allowed for space, color, and position (on invoices paid according to publisher’s terms). For conversion charges, reprints, or any mechanical operations, no commission is allowed. The agency’s commission will be forfeited on invoices not paid in accordance with the terms stated.

For Advertising Information, Contact: Editorial Office

Sharon Fitzgerald, Sales & Marketing Director

17291 Irvine Blvd. Suite 105, Tustin, CA 92780 www.imagingBiz.com

Ph: 330-835-3640 Fax: 714-832-6406 sfitzgerald@imagingbiz.com

1/2 Island

1 V