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The latest report by IMARC, titled “ IndiaHouseholdCleanersMarket:IndustryTrends,Share,Size,Growth,OpportunityandForecast20 23-2028
” finds that the India household cleaners market size reached a value of US$ 7,537 Million in 2022. Household cleaners are chemical solutions that are used to maintain hygiene and keep the house clean. They usually contain strong acids and bases, pesticides, and organic solvents. Household cleaners include surface cleaners, scouring pads, toilet cleaners, bleaches and glass cleaners.
These products are particularly designed to remove dust, germs, grease, oil, clay, soap scum, limescale, mold, mildew, stains, and bad smells from soft and hard surfaces at home. They are available in the form of aerosol cans, pouches, triggered sprays, and in-pump actuated bottles. In India, household cleaners are gaining prominence as they play a significant role in day-to-day activities and are very effective in maintaining personal health and hygiene due to their chemical compositions.
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The market is primarily driven by the rising awareness regarding household cleanliness and hygiene, owing to rapid urbanization and elevating living standards of individuals. In addition to this, significant infrastructural development resulting in an increased number of residential projects is also propelling the demand for household cleaners. They are readily available across organized retail stores and ecommerce platforms, thereby facilitating their sales across the country. Moreover, the Government of India is initiating various programs to promote proper hygiene and cleanliness across residential and commercial spaces, representing another major growth-inducing factor.
Furthermore, manufacturers are introducing new product variants with different fragrances. They are also developing environment-friendly and sustainable household cleaners, which is creating a positive outlook for the market. Looking forward, the market is expected to reach a value of US$ 21,950 Million by 2028, exhibiting a CAGR of 18.9% during the forecast period (2023-2028).
Looking forward, the market value is projected to reach a strong growth during the forecast period (2023-2028).
MarketSummary:
ProductInsights:
• Laundry
• Dishwashing
• Surface Cleaner
• Toilet Bowl Cleaner
• Window Cleaner
• Glass Cleaner
• Scourers
• Others
IngredientsInsights:
• Builders
• Solvents
• Surfactants
• Antimicrobials
• Others
DistributionChannelInsights:
• Convenience Stores
• Supermarkets and Hypermarkets
• Online
• Others
IncomeGroupInsights:
• Middle (INR 2.5 lacs- INR 27.5 lacs)
• Low (Less than INR 2.5 Lacs)
• High (Greater than INR 27.5 lacs)
ApplicationInsights:
• Fabric
• Kitchen
• Bathroom
• Floor
• Others
PremiumizationInsights:
• Economy
• Mid-Size
• Premium
RegionalInsights:
• North India
• West and Central India
• South India
• East India
CompetitiveLandscapewithKeyPlayers:
Rohit Surfactants Private Limited
Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
Jyothy Labs Limited
Nirma Limited
Fena (P) Limited
Dabur India Limited
S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.) • Pitambari Products Private Limited
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