portfolio
作品集
phone
(65) 9630 7028
imhuishan@gmail.com
website
www.behance.net/elsahng
address
Block 213, #10-110 Choa Chu Kang Central Singapore 680213
my creative is about openness, eagerness and authenticity.
ACADEMIC WORKS 学 术 作 品
ISTD 2016 submission publication design A Guide to Chinese Funerals in Singapore. The proposed solution is driven by the notion of death as belonging to an unfamiliar, yet intimate, dimension. The six-chapter publication writes about what we can
The approach to crafting the book is visually driven by a contemporary Asian theme, which involves the juxtaposition of deconstructed Chinese characters and illustrative elements, sensitive choice of colours and typefaces and treatment of text matter.
expect and should do when someone departs.
academic works
学 术 作 品
ISTD 2016 award
学 术 作 品
academic works
academic works
学 术 作 品
ISTD publication design A Guide to Chinese Funerals in Singapore
学 术 作 品
academic works
publication design
and to pursuing less. Each chapter is featured
Wù—a book about the film Shaolin. Wù is pursuit
alongside the story, compelling quotes and personal
of nothingness; it is a three-step analogy for life
interpretation through calculated techniques and
journey—from birth, to pursuit of riches and power,
material choice.
academic works
学 术 作 品
publication design Wù
学 术 作 品
academic works
academic works
学 术 作 品
publication design Wù
学 术 作 品
academic works
RSA Student Design Awards 2015/16 Legacy Crafting Kit. The first legacy crafting kit made
that referenced crafts proven to suit the audience.
for home-bound people pending demise, and aged
It is a platform that celebrates the unique story of
dementia patients. It intends to enhance the quality
individuals and offers something for them to leave
of end-of-life care through guided making activities
behind for their loved ones.
academic works
学 术 作 品
学 术 作 品
academic works
academic works
学 术 作 品
RSA Student Design Awards 2015/16 Legacy Crafting Kit
学 术 作 品
academic works
proposal poster design Extended Study (ES) in Graphic Design. ES is a suite of explorations for a self-defined inquiry—meaning to life. The preparation journey was summarised and documented on an A2 newsprint sheet.
academic works
学 术 作 品
typographic poster design The Heart of A Patriarch. A screen-printed A4 poster based on the International Typographic Style in two colours to commemorate the death anniversary of Singapore’s Pa, Mr Lee Kuan Yew. 学 术 作 品
academic works
calendar card set design Extended Study in Graphic Design. The absurdity of life was visualised through the deconstruction of the Chinese character “活” (to live). There is no meaning assigned to each random stroke. When all strokes are put together as one, we identify it with the meaning as told, regardless we can read the character or not.
academic works
学 术 作 品
calendar card set design Extended Study in Graphic Design
学 术 作 品
academic works
infographic design Five Ways to Escape Chinese New Year. Targetted at typical Singaporean married couples without children, the escape guide folds into the fifty-dollar note size, and fits in an average sized red packet folder.
academic works
学 术 作 品
学 术 作 品
academic works
infographic design Five Ways to Escape Chinese New Year
academic works
学 术 作 品
web design Personal website. In line with the concept of the “beginner’s mind”, the landing page is clean and minimalistic. The website is a parallax scrolling one pager based on a flexible 12-column grid system. 学 术 作 品
academic works
web design Personal website
academic works
学 术 作 品
self-initiated study (final term project) Dare to Bare social initiative. It is a body of works
lives. A product of my enquiry into life—a nine-step
defined and developed through intensive research,
experiment design in a communal space and a toolkit,
explorations and usability testing to inspire
it is the outcome of a robust creative process to build
authenticity and benevolence, and better connected
a human-centric solution for social good.
学 术 作 品
academic works
self-initiated study (final term project) Dare to Bare social initiative
academic works
学 术 作 品
Toolkit by Dare to Bare. It is intended to be provided free for guided journey through the experiment space. 学 术 作 品
academic works
self-initiated study (final term project) Dare to Bare social initiative
Usability testing. I performed three tests—two offline and one online. Low-fidelity paper prototypes were used to gather user inputs through surveys and videos. The online trail is built on social @daretobaresg.
academic works
学 术 作 品
PROFESSIONAL WORKS 业 内 作 品
typography design ZHAO X WEN. Commissioned as a wedding gift, the auspicious chinese character, “Xi” was crafted with the last English words of the couple’s names in stylised calligraphy strokes.
professional works
业 内 作 品
typography design invitation design
ZHAO X WEN. Commissioned as a wedding gift, Thematic wedding. Executed in Adobe Illustrator, the auspicious chinese character, “Xi” was craftedthe double-sided wedding invitation based on Pixar’s with the last English words of theiscouple’s names in “Up” movie theme. strokes. stylised calligraphy 业 内 作 品
professional works
rebranding exercise Novoaid Pte Ltd. Client is an online health and beauty service guide based in Singapore. The rebranding exercise included a set of corporate stationery and website redesign.
professional works
业 内 作 品
rebranding exercise Novoaid Pte Ltd
业 内 作 品
professional works
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logo design Various businesses. Each logo design exercise included research, conceptualisation and delivery of final artwork with a colour palette and basic application guidelines.
professional works
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01 The Write Spark / English enrichment centre 02 Novoaid / Online health and beauty service guide 03 The Gourmet Food Co. / Gourmet food shop 04 Zi Jia / Handmade yong tau foo stall 05 Nails Fushion / Nail salon 06 Express Airways Group / German Domestic Airline 07 TupperPapa / Consultant of Tupperware brands 业 内 作 品
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web design Various businesses. Each web design was created under minimal supervision and challenging timelines, while meeting stringent client requirements. 业 内 作 品
01 ComLaw LLC / Law firm 02 Eternally Yours / Wedding consultancy service 03 Asia Best Hotels / Hotel reservation service 04 Chan Brothers Travel / Travel agency
professional works
web redesign KCK Food Catering Pte Ltd. Inspired by a warm cosy family dinner viewed from top, the assignment included design of the UI.
professional works
业 内 作 品
web redesign KCK Food Catering Pte Ltd
业 内 作 品
professional works
stop motion animation First Media Design School. A 30-second stop motion animation featuring origami rabbit and dragon which breathed life and vitality into the Lunar New Year.
professional works
业 内 作 品
stop motion animation First Media Design School
业 内 作 品
professional works
brand design and art direction HHS 好貨設. HHS is an online boutique, a curation of eco-chic lifestyle products I co-own. Sustainability is at the heart of the business, and inspired the word mark and icon.
professional works
业 内 作 品
brand design and art direction HHS 好貨設
The intended website design was set against a rustic background to deliver a humble, yet dependable shopping environment. 业 内 作 品
professional works
brand design and art direction HHS 好貨設
Each set of photograph outcomes was a collaborative effort between myself and a different photography enthusiast for a lifestyle and travel magazine column.
professional works
业 内 作 品
brand design and art direction HHS 好貨設
业 内 作 品
professional works