LUXURY LIVING
ROLLS-ROYCE GHOST Reflect in Quiet luxury
An ordinary automaker produces cars by the masses for the masses with assembly lines, robots and other automated tools. While this process works well for producing large quantities of vehicles, the art of making an automobile is lost. Most of the cars are pretty vanilla too, they get you from A to B, and that’s about it. At Rolls-Royce, however, mere “car building” is almost an offensive idea. When they built the 2021 Rolls-Royce Ghost, for instance, they weren’t constructing some 4-wheeled mechanical machine, but forging a glorious yet somehow subtle crucible of near automotive perfection. By Kyle Edward
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