PROFILE
DE ANNA GUERREIRO Boutique Firm: flexibility and innovation to find hidden treasures
De Anna Guerreiro comes from a long line of entrepreneurs, so it’s no surprise that she has an eye for innovation and ingenuity. Her ancestor’s and relatives have a vast background in being entrepreneurs. De Anna’s grandfather from her mother’s side was a farmer and owned a gold mine in Colorado called little Anna. On her dad’s side, a very long line of entrepreneurs that dates back to the 1600’s, of which was a Dutch pioneer who was a fleet ship owner and trader to politicians. De Anna's father raised her to be strong, competitive, and fiercely loyal, all traits she used to build a successful career in finance. In addition to being a force in her industry and a skilled entrepreneur, DeAnna is the mother to 5 children, a wife to an IT architect innovator and a soon to be a grandmother, don’t call her grandma call her Nanna! By Christine Vergari
In her early career, DeAnna worked with hundreds of companies through restructuring and rebuilding acquisition and development to agriculture, mining, oil and gas. She spent 20 years working with companies to foster growth, improve balance sheets and create a foundation for success. Her experience and background is what led her to create Athlon Family Office and Elle Family Office, where she identifies future success stories and gives them the platform to achieve those goals. She has the ability to see the unseen potential of a companies growth trajectory. Focusing on what the company lacks by filling those gaps with strategic key people and then partnering them with the right companies for services and production contracts. Athlon Family Office was created to provide professional athletes, collegiate athletes, sports agents and other family offices solutions to ensure future financial success to preserve their family legacy and wealth. Athlon family office is a boutique private equity firm focused on creating generational wealth through specialized investments. She has had a vast experience in most investment sectors with over 30 years working with companies from oil & gas, mining, agriculture and most technologies. De Anna and her team work with individuals and their families to create a legacy through education, mentoring and strategic investment opportunities. Unlike other organizations that work with athletes, Athlon's success comes from De Anna's holistic
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and personal approach to working with her clients and creating an atmosphere of trust and understanding the person goals of athletes. De Anna's team is comprised of industry experts and former professional athletes, who serve to mentor young and retired athletes. In addition to working with athletes and their families, Athlon is a private equity firm that identifies growth stage companies or distressed companies, as De Anna refers to them, 'hidden treasures'. Her focus in companies needing growth capital from $2 million to multimillion investments. Each company goes through a rigorous vetting process lead by De Anna and her team of industry experts. De Anna and her team don't just look at the company's fundamentals, but also the leadership within the organization. Her ability is to spot the wholes in a company and fill them with the right partnership and people. De Anna believes that the foundation for success starts with strong leadership and a core team of people to scale the company to the next level. Once selected, Athlon provides a platform for growth through its vast network of private investors, family offices, and UHNWI. She is currently working to invest and acquire shares of two w soccer clubs in Portugal and the UK. Her husband being born and raised in Portugal would share in her core values to preserving a family’s legacy and heritage. Athlon currently has 5 companies
