Survival of the Fittest by Fenella Alfri

SURVIVAL OF THE FITTEST

Pattern, Art, Design and Architecture Fenella Zalfania Alfri U1831402H

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CONTENT

Abstract

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Research

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Sketches

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Banner & Media Art Nexus

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Patterns

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Applications

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About Me

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ABSTRACT Survival of the Fittest is inspired by the Meckel-Serres concept of recapitulation, conceptualising that the development of the brain progresses through the hierarchy of nature, starting from fish to reptile to bird to a general mammalian brain until it finally takes its shape of the human brain. This dream-like, utopian landscape houses itself to a myriad of quirky, eccentric creatures — or a facade to conceal a bitter truth perhaps. What once became known as a place of comfort and ease, has transformed into a sprint to escape from their inevitable future by fair means or foul.

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MOODBOARD

Bang Sangho 이방인(stranger)

Mat Miller Communion Ardhira Putra Driving on the Autobahn

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Peter Diamond Mello Music Group

Pedro Correa Moleskin

Iannocent Mother of Sea

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RESEARCH To translate a utopian landscape into an illustrative piece, I needed to consider both flora and fauna. For flora, I was mainly inspired by Ernst Haeckel’s psychedic scientific illustrations. He drew each with such peculiar detail and beautiful renderings that it fascinated me and inspired me to create some of my own.

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Ernst Haeckel 19th Century Scientific Illustrations

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SKETCHES After my research I began sketching out characters. For these characters, I wanted them to be quirky and peculiar creatures. Most of these animals take on body parts from other animals as the transformative phase towards their next creature continues. They are armed with weapons to attack or defend themselves such as a bow and arrow.

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CHARACTERS

01 THE COMBAT FISH

02 THE HOSTILE FOX

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03 THE CLUELESS JELLYFISH

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DIGITISED MOTIFS

06 SCHOOL OF FISH

04 TWO FLIES IN A POD

07 SPROUT 05 THE OVERARCHING STATE

12 THE MISCHIEVOUS BIRD

13 MUSHROOMS

14 THE ANGRY CROCODILE

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08 SHELL

15 ON THE RIVERBED

09 JEWEL

10 THE VENGEFUL EMBRYO

16 THE ARROGANT CHICK

17 SEA OF EYES

11 BLOSSOMS

18 THE TWIRL

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DIGITISED MOTIFS

06 SCHOOL OF FISH

04 TWO FLIES IN A POD

07 SPROUT 05 THE OVERARCHING STATE

12 THE MISCHIEVOUS BIRD

13 MUSHROOMS

14 THE ANGRY CROCODILE

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08 SHELL

15 ON THE RIVERBED

09 JEWEL

10 THE VENGEFUL EMBRYO

16 THE ARROGANT CHICK

17 SEA OF EYES

11 BLOSSOMS

18 THE TWIRL

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BANNER & MEDIA ART NEXUS The printing process of our media and setting up the exhibition. Design of banner was edited to fit the Media Art Nexus Walll.

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VC PRINT CENTER

BANNER DRAFTS

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#fad3c9

#e7365f

#5462aa

#e53021

#8d2746

#00965e

#75c2a6

#ffde54

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BANNER

CLOSE UPS

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ADM LOBBY

FIRST DRAFT

FINAL VERSION

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PATTERN From the digised motifs I experimented with repetition, scale and orientation to create seamless patterns.

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CLOSE UPS

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CLOSE UPS

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CLOSE UPS

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06 10

CLOSE UPS

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07 11

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CLOSE UPS

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06 10

CLOSE UPS

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07 11

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CLOSE UPS

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CLOSE UPS

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CLOSE UPS

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ADDITIONAL PATTTERNS

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APPLICATIONS The patterns created were then used as applications to mockups such as home decor, kitchen items and gift wrapping essentials.

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lANYARD & PHONE CASEs

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GIFT GIVING ESSENTIALS

GIFT BAGS

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GIFT WRAPPING PAPER

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KITCHEN ACCESSORIES

mugs

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DRINK COASTER & APRON

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home decor

pillow & slippers

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ABOUT Fenella Alfri is a second year undergraduate studying Product Design and Visual Communication in the School of Art, Design and Media with a strong interest in illustrations, CAD modelling and UI/UX design.

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nel.alfri@gmail.com

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